WO2005033861A3 - Generating information for online advertisements from internet data and traditional media data - Google Patents

Generating information for online advertisements from internet data and traditional media data Download PDF

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Publication number
WO2005033861A3
WO2005033861A3 PCT/US2004/031564 US2004031564W WO2005033861A3 WO 2005033861 A3 WO2005033861 A3 WO 2005033861A3 US 2004031564 W US2004031564 W US 2004031564W WO 2005033861 A3 WO2005033861 A3 WO 2005033861A3
Authority
WO
WIPO (PCT)
Prior art keywords
information
data
generating information
online advertisements
traditional media
Prior art date
Application number
PCT/US2004/031564
Other languages
French (fr)
Other versions
WO2005033861A2 (en
Inventor
Georges R Harik
Original Assignee
Google Inc
Georges R Harik
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc, Georges R Harik filed Critical Google Inc
Priority to EP04785081A priority Critical patent/EP1678637A4/en
Priority to AU2004279061A priority patent/AU2004279061B2/en
Priority to CA2540684A priority patent/CA2540684C/en
Priority to JP2006533990A priority patent/JP4426583B2/en
Priority to BRPI0414882-7A priority patent/BRPI0414882A/en
Publication of WO2005033861A2 publication Critical patent/WO2005033861A2/en
Publication of WO2005033861A3 publication Critical patent/WO2005033861A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Abstract

Online information such as advertiser (110) Web pages in conjunction with products lists, Web content, existing online ads (120), or an electronic version of offline advertisement information is used to generate online advertising information such as a landing page, targeting information (130) and/or ad creative information.
PCT/US2004/031564 2003-09-29 2004-09-27 Generating information for online advertisements from internet data and traditional media data WO2005033861A2 (en)

Priority Applications (5)

Application Number Priority Date Filing Date Title
EP04785081A EP1678637A4 (en) 2003-09-29 2004-09-27 Generating information for online advertisements from internet data and traditional media data
AU2004279061A AU2004279061B2 (en) 2003-09-29 2004-09-27 Generating information for online advertisements from internet data and traditional media data
CA2540684A CA2540684C (en) 2003-09-29 2004-09-27 Generating information for online advertisements from internet data and traditional media data
JP2006533990A JP4426583B2 (en) 2003-09-29 2004-09-27 Generate information for online advertising from internet data and traditional media data
BRPI0414882-7A BRPI0414882A (en) 2003-09-29 2004-09-27 information generation for online advertising from internet data and traditional media data

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/674,056 2003-09-29
US10/674,056 US8438154B2 (en) 2003-06-30 2003-09-29 Generating information for online advertisements from internet data and traditional media data

Publications (2)

Publication Number Publication Date
WO2005033861A2 WO2005033861A2 (en) 2005-04-14
WO2005033861A3 true WO2005033861A3 (en) 2006-01-05

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2004/031564 WO2005033861A2 (en) 2003-09-29 2004-09-27 Generating information for online advertisements from internet data and traditional media data

Country Status (9)

Country Link
US (1) US8438154B2 (en)
EP (1) EP1678637A4 (en)
JP (1) JP4426583B2 (en)
KR (1) KR100847683B1 (en)
CN (1) CN1879108A (en)
AU (1) AU2004279061B2 (en)
BR (1) BRPI0414882A (en)
CA (1) CA2540684C (en)
WO (1) WO2005033861A2 (en)

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WO2005033861A2 (en) 2005-04-14
EP1678637A2 (en) 2006-07-12
EP1678637A4 (en) 2007-02-28
KR100847683B1 (en) 2008-07-23
US20050065806A1 (en) 2005-03-24
AU2004279061B2 (en) 2009-06-18
CA2540684C (en) 2015-07-21
JP4426583B2 (en) 2010-03-03
CA2540684A1 (en) 2005-04-14
BRPI0414882A (en) 2006-12-12
AU2004279061A1 (en) 2005-04-14
US8438154B2 (en) 2013-05-07
CN1879108A (en) 2006-12-13
KR20060088898A (en) 2006-08-07

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