WO2004042525A3 - Method and system for dynamic textual ad distribution via email - Google Patents

Method and system for dynamic textual ad distribution via email Download PDF

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Publication number
WO2004042525A3
WO2004042525A3 PCT/US2003/034788 US0334788W WO2004042525A3 WO 2004042525 A3 WO2004042525 A3 WO 2004042525A3 US 0334788 W US0334788 W US 0334788W WO 2004042525 A3 WO2004042525 A3 WO 2004042525A3
Authority
WO
WIPO (PCT)
Prior art keywords
email
image reference
advertisements
image
advertisement
Prior art date
Application number
PCT/US2003/034788
Other languages
French (fr)
Other versions
WO2004042525A2 (en
Inventor
Kevin Donovan
Ron Mccoy
Christopher Joseph Murphy
David Bard Hills
William C Day
Eimear Kathleen O'connell
Original Assignee
Goggle Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Goggle Inc filed Critical Goggle Inc
Priority to JP2005502248A priority Critical patent/JP5180435B2/en
Priority to BR0315853-5A priority patent/BR0315853A/en
Priority to KR1020127019317A priority patent/KR101394739B1/en
Priority to EP03778057A priority patent/EP1563427A4/en
Priority to KR1020057007649A priority patent/KR101181036B1/en
Priority to AU2003286841A priority patent/AU2003286841B8/en
Priority to CA2504292A priority patent/CA2504292C/en
Publication of WO2004042525A2 publication Critical patent/WO2004042525A2/en
Publication of WO2004042525A3 publication Critical patent/WO2004042525A3/en

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Classifications

    • G06Q50/60—
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0247—Calculate past, present or future revenues
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

Abstract

A system and method for providing dynamic pay-for-placement advertisements (24) via graphics-enabled email that generates a display of advertisements (24) when the email newsletter is opened so the advertisements (24) displayed are based on rankings at the time the email is opened instead of when the email was generated and transmitted. In one embodiment, a graphical-content email having one or more embedded advertisements (24) image references is provided to one or more email recipients (28c,28d). The advertisements (24) image reference, in one embodiment, may include query string parameters indicating the context of the image reference and/or portion of the image reference (i.e., identifying the image reference as being part of a particular newsletter email), a position of the image reference in the email display, and the like. A URL reference also may be included with each advertisement (24) image reference (.e.g., one URL for each advertisement (24) portion of the image to be retrieved by the advertising image reference).
PCT/US2003/034788 2002-11-01 2003-11-03 Method and system for dynamic textual ad distribution via email WO2004042525A2 (en)

Priority Applications (7)

Application Number Priority Date Filing Date Title
JP2005502248A JP5180435B2 (en) 2002-11-01 2003-11-03 Method and system for distributing dynamic text advertisements via email
BR0315853-5A BR0315853A (en) 2002-11-01 2003-11-03 Method and system for dynamic textual advertising distribution via electronic mail
KR1020127019317A KR101394739B1 (en) 2002-11-01 2003-11-03 Method and system for dynamic textual ad distribution via email
EP03778057A EP1563427A4 (en) 2002-11-01 2003-11-03 Method and system for dynamic textual ad distribution via email
KR1020057007649A KR101181036B1 (en) 2002-11-01 2003-11-03 Method and system for dynamic textual ad distribution via email
AU2003286841A AU2003286841B8 (en) 2002-11-01 2003-11-03 Method and system for dynamic textual ad distribution via email
CA2504292A CA2504292C (en) 2002-11-01 2003-11-03 Method and system for dynamic textual ad distribution via email

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US42284402P 2002-11-01 2002-11-01
US60/422,844 2002-11-01
US10/647,116 2003-08-25
US10/647,116 US8311890B2 (en) 2002-11-01 2003-08-25 Method and system for dynamic textual ad distribution via email

Publications (2)

Publication Number Publication Date
WO2004042525A2 WO2004042525A2 (en) 2004-05-21
WO2004042525A3 true WO2004042525A3 (en) 2005-04-28

Family

ID=32314465

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2003/034788 WO2004042525A2 (en) 2002-11-01 2003-11-03 Method and system for dynamic textual ad distribution via email

Country Status (8)

Country Link
US (5) US8311890B2 (en)
EP (1) EP1563427A4 (en)
JP (1) JP5180435B2 (en)
KR (2) KR101181036B1 (en)
AU (1) AU2003286841B8 (en)
BR (1) BR0315853A (en)
CA (1) CA2504292C (en)
WO (1) WO2004042525A2 (en)

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