WO2003077253A2 - Method and apparatus for digitally marking media content - Google Patents
Method and apparatus for digitally marking media content Download PDFInfo
- Publication number
- WO2003077253A2 WO2003077253A2 PCT/US2003/006541 US0306541W WO03077253A2 WO 2003077253 A2 WO2003077253 A2 WO 2003077253A2 US 0306541 W US0306541 W US 0306541W WO 03077253 A2 WO03077253 A2 WO 03077253A2
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- media content
- consumer
- portions
- workstation
- server computer
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
Definitions
- This invention relates to a technology in which the retail shoppers are able to "mark" music CD(s), DVD videos, games, etc. while sampling a music CD or viewing DVD videos and games.
- This technology referred to as Digital Marking (DM) can be integrated into any computer-based music/video/game sampling/distribution technologies installed and utilized inside physical retail stores.
- This invention could allow retailers to offer their shoppers other valuable services beyond sampling only.
- This invention allows shoppers not only to sample but also to mark the sampled product for future reference. Such a service affords valuable benefits to the shoppers as well as the retailer.
- Interactive Station 14 an interactive device (computer, thin client, networked and non-networked) placed on the retail floor for shoppers to use equipped with scanners, user interface (such as screen, touch screen, buttons, etc.) and other peripherals.
- the interactive station 14 may also include a main computer 12.
- Digital Content - virtually unlimited amount of digital content (compressed or not) stored on hard drive(s), either on retail premises or off premises, or a combination of both.
- Sampling Content Database (part of The Digital Content) - comprised of pertinent information such as barcode, product type, media, etc. related to the unique product number (barcode).
- Shopper's Reference Database comprised of pertinent information such us all unique identifier barcodes, shopper's names and other information (only if registered), etc.
- Digital Marker - a paper, plastic, etc. card with printed barcode (or other identifier), instruction on how to use it and other promotional material.
- Anonymous Digital Marking This method allows the retailer to provide digital marking services without obtaining any information about their shopper.
- the use of the service would be totally anonymous.
- the retailer would print thousands of Digital Markers readily available within a retail floor either near each cash register, at the service desk or at a sampling station.
- Shoppers could pick up the Digital Marker 30 and use it at any time without giving up any personal information to anyone. Scanning the barcode of the Digital Marker while sampling audio, video or games allows the shopper to mark his/her product he has an interest in but is not ready to purchase. Similar to what is better know as a "tickler file", this service allows the shopper to have a reference of his past shopping at a later day by having the ability review what product he/she marked.
- the shopper After the shopper marks his/her product of interest, it gives the retailer a great opportunity to provide additional services by inviting them to come back and view and sample product recommendation based on their earlier choices of preferences. The shopper will be able to view, sample or delete the recommendations. The retailer using the preference marking of their shoppers could implement other added services.
- Registered Digital Marking the shopper will have a choice to register either at the store level via an in-store kiosk or via the Internet on the retailer's website. If the retailer has a membership program and the shopper is already a member, he/she will be able to register her/his name via an in-store kiosk or retailer's website. The retailer may want to add each registered member onto the sampling system without the need for the shopper to register. In either case, this would allow the shopper to scan his/her membership card and receive a welcome message with his/her name.
- the shopper may be given greater choices of service and flexibility derived from his/her Digital Marking such as:
- Figure 1 is a network diagram of various aspects of the apparatus.
- FIGS. 2a, 2b, and 2c are flowcharts of the invention.
- Figure 3 is a schematic of various parts of the apparatus.
- Figure 4 is a schematic of an array used for digitally marking.
- the apparatus for digitally marking digital content of the present invention is generally shown in the Figures as reference numeral 10.
- the apparatus 10 preferably comprises a means 12 for storing media content; a means 14 for sampling portions of the stored media content from the means 12 for storing the media content; an identification means 30 having identifying indicia 32; and a means 40 for marking selected instances of the sampled portions of the stored media content for future retrieval by the consumer using the identification means 30.
- the means 12 for storing media content comprises: a main server 12, which can be either in a store or remote from the store.
- the main server 12 has large storage devices 13 (hard drives, DVDs, CD-ROMs, etc.) which hold the digital content to be digitally marked.
- FIG. 1 Several embodiments of the main server 12 are shown in Fig. 1.
- the main server 12 may be in each store, as designated by reference numeral 12a. In a second embodiment, the main server 12 may be at a remote location, as designated by reference numeral 12b.
- the server 12 may be either a stand-alone machine or the same machine may be used as both a server and a workstation, as designated by reference numeral 12c.
- the means 14 for sampling portions of the stored media content further comprises at least one workstation 14, which may be equipped with a variety of peripherals such as a display screen 18, touch screen 20, keyboard or keypad 21 and a bar code scanner 22, as shown more particularly in Fig. 3.
- Each workstation 14 may be connected to a server 12 in several different ways, as shown in Fig. 1.
- the workstation may be the same machine as the server, as shown by reference numeral 14a.
- the workstation may be connected to the server 12 by a local area network 24, as shown by reference numeral 14b.
- the workstation may be hard-wired to the server 12 by a wired connection 26 without using a local area network, as shown by reference numeral 14c.
- a wired connection 26 without using a local area network, as shown by reference numeral 14c.
- the workstation may be connected to the server 12 by a wireless connection 28, as shown by reference numeral 14d.
- a wireless connection can use any appropriate technology (radio frequency, infrared, etc.).
- the workstation may be any kind of device (such as a keypad/display, computer, thin client, terminal, etc.) that allows a shopper to interact with the apparatus 10.
- Devices which can be used as the workstations 10 are described in United States Patent No. 6,133,908, herein incorporated by reference.
- the main objective of this invention is the means by which digitally sampled content can be marked and its reference stored for future use either by the shopper or the retailer.
- this invention suggests the use of scanning technology to recognize shoppers by scanning a unique barcode 34 as the identifying indicia 32.
- a barcode number can be placed on a numbered certificate 38 on any type of media such as plain paper, plastic, etc. and referred to as a "Digital Marker”. Instructions on how to use the Digital Marking feature as well as other information (advertising) can be printed on the Digital Marker.
- the means 40 for marking selected instances of the sample portions of the stored media content for future retrieval is an array 42 referencing the identifying indicia 32 and indicia 44 keyed to the selected instances of the sampled portions of the stored media content.
- a possible array structure is shown in Fig. 4. However, it will be recognized that a variety of array structures, ranging from the simple structure shown in Fig. 4 to more complex structures such as files and databases, may also be used as the means 40 for marking selected instances of the sample portions.
- the array 42 may have additional data, such as: type of product, type of media, artist, title, song title, piece, points, date stamp, time stamp, location of the service, etc.
- the array 42 may be anywhere in the apparatus 10.
- the array 42 is stored in the server 12.
- the shopper picks-up a product (music CD, DVD Video or Game) from the shelf and scans its barcode in order to initiate the digital sampling session. While sampling, the shopper has various options to interact with the sampling station allowing control of the volume, skipping forward or back or, if the sampling station allows, using various menu-driven options, all as described in U.S. Patent No. 6,133,908. By incorporating the feature of Digital Marking, the shopper will now also have the option of marking any sampled product of their choice for future reference.
- FIG. 2a, 2b and 2c A flowchart of a method of digital marking using the above-described apparatus 10 is shown in Figs. 2a, 2b and 2c.
- the shopper will preferably use a unique barcode 34 printed on the Digital Marker 38.
- the claimed method includes other ways of entering a unique code from the Digital Marker, such as keying it into a keypad.
- a digital mark (reference) of a specific product sampled will be initiated by scanning 100 the unique barcode 34 cither before a sampling session begins, during the sampling session or after the sampling session or a combination of all. If the shopper scans the unique barcode 34 before initiating the sampling session, the system will track all functions made by the shopper including digital marking.
- the system will immediately mark his/her product choice and provide visual and/or audible acknowledgement of the Digital Marking being completed. If the shopper chooses to mark the desired product after a sampling session, the shopper will have a predefined amount of time to make the desired marks (scan a Digital Marker), and if not scanned within an allowed time period, the sampling station will default to an idle mode.
- Fig. 2a Processing common to product barcode scanning and digital marker scanning is shown in Fig. 2a. If the device receives a scan and determines that a digital marker barcode has been scanned, digital marker processing begins as shown in Fig. 2b.
- the software determines if there is an active account. If there is an active account, a record is added to the History Information Table that includes account information and the item that is currently being previewed.
- the apparatus allows the customer to preview the product as usual.
- the software then waits for another scan or a timeout.
- the software makes the account inactive and prepares to receive another scan.
- the device did not time out, it received a scan and processing starts over as previously described.
- software 200 (Fig. 2b) determines that a digital marker has been scanned and retrieves account information corresponding to the unique digital code.
- the software determines 300 whether a content item is currently being previewed at the workstation 14.
- FIG. 400 displays an Account Menu Screen that allows the customer to review his account information, manage items that have been previously digitally marked, and other customizable functions for account membership, as shown in Fig. 2b.
- the software 500 adds a record to a History Information Table (such as the array 42 shown in Fig. 4) that includes account information and a reference to the item that is currently being previewed.
- a History Information Table such as the array 42 shown in Fig. 4
- the software 600 then displays a message that the item has been digitally marked. After several seconds, the screen is returned to the previous screen.
- the software then waits for the next sampling session or scanning of a digital marker (Cl, Fig. 2a).
- the shopper can view and sample or delete any of the previously marked items at anytime.
- the preferred method comprises scanning the unique barcode 34
- any other method of entering the unique barcode 34 may be used.
- the unique barcode 34 could be keyed in either at the store or from a remote location (such as the consumer's home) using the Internet.
- the shopper can view and sample the digitally marked product regardless in which store the shopper uses the Digital Marker. This is accomplished by either distributing the entire Shopper's Reference Databases (consolidated from all stores into a single database) to each physical store on a scheduled basis or by sharing/pulling it from a single remote facility to all stores via a private network or Internet.
Abstract
Description
Claims
Priority Applications (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
EP03711388A EP1483709A2 (en) | 2002-03-04 | 2003-03-04 | Method and apparatus for digitally marking media content |
JP2003575382A JP2005521125A (en) | 2002-03-04 | 2003-03-04 | Method and apparatus for digitally marking media content |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US10/090,906 US20030167211A1 (en) | 2002-03-04 | 2002-03-04 | Method and apparatus for digitally marking media content |
US10/090,906 | 2002-03-04 |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2003077253A2 true WO2003077253A2 (en) | 2003-09-18 |
WO2003077253A3 WO2003077253A3 (en) | 2003-12-18 |
Family
ID=27804076
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2003/006541 WO2003077253A2 (en) | 2002-03-04 | 2003-03-04 | Method and apparatus for digitally marking media content |
Country Status (4)
Country | Link |
---|---|
US (2) | US20030167211A1 (en) |
EP (1) | EP1483709A2 (en) |
JP (1) | JP2005521125A (en) |
WO (1) | WO2003077253A2 (en) |
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US8686939B2 (en) | 2002-07-27 | 2014-04-01 | Sony Computer Entertainment Inc. | System, method, and apparatus for three-dimensional input control |
US9474968B2 (en) | 2002-07-27 | 2016-10-25 | Sony Interactive Entertainment America Llc | Method and system for applying gearing effects to visual tracking |
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US8072470B2 (en) | 2003-05-29 | 2011-12-06 | Sony Computer Entertainment Inc. | System and method for providing a real-time three-dimensional interactive environment |
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US8781151B2 (en) | 2006-09-28 | 2014-07-15 | Sony Computer Entertainment Inc. | Object detection using video input combined with tilt angle information |
US8310656B2 (en) | 2006-09-28 | 2012-11-13 | Sony Computer Entertainment America Llc | Mapping movements of a hand-held controller to the two-dimensional image plane of a display screen |
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Also Published As
Publication number | Publication date |
---|---|
US20030167211A1 (en) | 2003-09-04 |
JP2005521125A (en) | 2005-07-14 |
WO2003077253A3 (en) | 2003-12-18 |
US20080208613A1 (en) | 2008-08-28 |
EP1483709A2 (en) | 2004-12-08 |
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