WO2003071498A1 - System for managing customized data, accessible on an internet site - Google Patents

System for managing customized data, accessible on an internet site Download PDF

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Publication number
WO2003071498A1
WO2003071498A1 PCT/FR2003/000580 FR0300580W WO03071498A1 WO 2003071498 A1 WO2003071498 A1 WO 2003071498A1 FR 0300580 W FR0300580 W FR 0300580W WO 03071498 A1 WO03071498 A1 WO 03071498A1
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WO
WIPO (PCT)
Prior art keywords
information
inf
user
sale
data
Prior art date
Application number
PCT/FR2003/000580
Other languages
French (fr)
Inventor
Frédéric LAMBERT
Franck Dupuy
Original Assignee
Single Cards Technology
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Single Cards Technology filed Critical Single Cards Technology
Priority to AU2003238142A priority Critical patent/AU2003238142A1/en
Publication of WO2003071498A1 publication Critical patent/WO2003071498A1/en

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Classifications

    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F7/00—Mechanisms actuated by objects other than coins to free or to actuate vending, hiring, coin or paper currency dispensing or refunding apparatus
    • G07F7/08—Mechanisms actuated by objects other than coins to free or to actuate vending, hiring, coin or paper currency dispensing or refunding apparatus by coded identity card or credit card or other personal identification means
    • G07F7/10—Mechanisms actuated by objects other than coins to free or to actuate vending, hiring, coin or paper currency dispensing or refunding apparatus by coded identity card or credit card or other personal identification means together with a coded signal, e.g. in the form of personal identification information, like personal identification number [PIN] or biometric data
    • G07F7/1008—Active credit-cards provided with means to personalise their use, e.g. with PIN-introduction/comparison system
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/18—Payment architectures involving self-service terminals [SST], vending machines, kiosks or multimedia terminals
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
    • G06Q20/34—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using cards, e.g. integrated circuit [IC] cards or magnetic cards
    • G06Q20/341—Active cards, i.e. cards including their own processing means, e.g. including an IC or chip
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
    • G06Q20/34—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using cards, e.g. integrated circuit [IC] cards or magnetic cards
    • G06Q20/355—Personalisation of cards for use
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a personalized information management system, accessible on a website by selected users carrying out operations in points of sale.
  • the present invention aims to develop means allowing a holder of an access card to a privileged service, such as a reduction card or account of bonus points, etc. for purchases in different grouped sales outlets. in an organization, to allow him to know the status of his points or bonus account, or other bonuses or advantages and to receive personalized information.
  • a privileged service such as a reduction card or account of bonus points, etc.
  • the invention relates to a system characterized in that it comprises - a website having
  • an information manager receiving promotional information from sales outlets and user information associated with each user who has accessed a sales outlet, to process this information and transmit general information, promotional information and information personalized, - an account manager receiving user information, transmitted by the point of sale to process it and transmit account information to the site and update the user account, - the user carrying out operations at the point of sale which generate point of sale information and user information,
  • the user who can access the site to receive general or personalized information or personal information from his account, after having transmitted his identity code to the site to access the various personalized and general information, and implement the data directly contained on the digital medium provided to the user.
  • the system includes points of sale taken in the general sense offering services or products to selected users (customers) who can contact a site to find out the status of the benefits or bonuses accumulated according to the use that 'they made places of sale.
  • This disk makes it possible to carry out, in a practically automatic manner, the operations of access to the site and identification of the user. After this identification, the user has the various services and information on the site.
  • This information can be personalized information which is intended for him particularly according to the use he has previously made of sales outlets or the accumulation of the bonuses posted on his account or information which is sent to him according to other criteria. suitable, for example, for market research.
  • the digital medium of the user which contains not only his identity code but also other information, will then be activated from the site to provide information to the user without this information having to be downloaded beforehand. from the site.
  • These can be messages pre-recorded on the disk and which are activated by the site according to site-specific management rules and which the user does not have to know.
  • These rules can for example be those of a calendar according to which the various messages prerecorded on the disc will be displayed or viewed in the user's equipment solely according to the plan or the timetable provided for on the site. These operations are perfectly transparent vis-à-vis the user.
  • the user can also use his personalized medium as an access card to automatic points of sale, such as distributors or sales outlets providing services such as an exhibition space.
  • the personalized support provided to the user is the size of a credit card offering the advantage of being able to store like a credit card while having a relatively large capacity.
  • the digital support is a support chosen from the group formed by the following supports: CD. ROM, CD.R, DVD.ROM, DVD.RAM.
  • Such media make it possible to record important files such as image or sound files. This makes it possible to transfer, on the digital medium, data and programs or parts of programs which it will not be necessary to download from the site to the user's equipment, each time the latter wishes to access the site.
  • the digital medium is in the form of a credit card also comprising at least one of the following data recording means: hologram, bar code, magnetic strip or electronic chip, which can be loaded of certain applications attributed to digital.
  • accessory data can be recorded on these additional recording means. Besides the additional capacity that this offers, it also allows the use of other players than CD players.
  • ROM The digital medium can therefore be used as an access card or an identification card.
  • the creation of the personalized digital medium is done by combining an automatic recording of data and programs and a personalized registration of the identity code of the user for whom the digital medium is intended.
  • This support provided to the user is renewed regularly, for example annually or according to the evolution of the system, taking into account events or parameters defined by the management center.
  • the personalized information management system consists of a site S receiving information from a management center C-G to supply it to users Ui. These users Ui access LVj sales outlets to carry out operations there. The points of sale LVj then supply information of points of sale INF-LVi and information of users INF-Ui to the management center C-G. The latter processes this information and passes it on to site S to make it available to Ui users.
  • This management system allows the user Ui not only to benefit from the advantages or information recorded in the site S, linked to the operations carried out by the users Ui at the LVj points of sale, but also to other information of a personal nature. more general, not necessarily linked to possible operations at the point of sale.
  • LVj sales outlets generally designate places that Ui users can access. These can be normal places of sale such as shops, shopping malls selling products or services. The products are in particular products of current consumption or the usual products of clothing, leisures, which one finds in the stores and malls, the chain stores.
  • the services relate to the most diverse services ranging from catering to travel as well as the ticketing of shows or access cards to events, the purchase of time to use a service such as for example a time of Internet access. But it can also be more specific places such as libraries, the services provided then being book rental or access to the library.
  • the CG management center includes a G-PRIN main manager, a G-INFO information manager and a G-Ci account manager.
  • the main manager G-PRIN has the function of managing the identity codes COD-IDi of the users Ui and of establishing the digital media SNi supplied to each user Ui. This senior manager
  • G-PRIN designs SNi digital media to make them itself or have them produced.
  • SNi digital media can be produced by industrialized production.
  • digital media will preferably be used with an engraving carried out according to the principle of DVD.R discs and CD.R discs. This engraving will preferably be done using the multisession process.
  • the engraving will concern the data common to all digital media.
  • the engraving will only concern the identity code of each digital medium, code which will be assigned to a user by virtue of an attribution rule which there is no need to specify here .
  • This process automates the allocation of the identity code on each digital medium.
  • the digital media thus engraved will all be identical; This burning principle makes it possible, as indicated above, to carry out a second burning of data relating to the additional information, that is to say the identity code for each digital medium.
  • the G-PRIN manager defines the data D intended to be written to the disk as well as the operating programs P. Finally, it generates the identity code COD-IDi identifying each user. This code is generated at the request of a user Ui who contacts the C-G management center to request personalized SNi digital media. This request can be made directly by the user according to certain selection criteria. It can also come from a point of sale to which the user addressed or from another selection point to which the user addresses.
  • the digital support SNi is then provided to the user Ui.
  • the CD-IDi identity code is also provided to the S site to identify a Ci account which can only be accessed by the user Ui after having transmitted their identity code.
  • Site S does not receive any other information concerning the user Ui and this information remains in the management center and it is protected.
  • the management center C-G also includes an information manager G-INFO which receives the information from the points of sale INF-LVi and the user information INF-Ui also coming from the points of sale LVj.
  • the INF-LVi point of sale information is commercial information concerning the products and services offered by the point of sale. It may also be non-commercial information in the case where the services are exhibition services, for example a museum, an exhibition fair, a congress.
  • This information is processed by the C-G management center both in the G-INFO information manager and in the G-Ci account manager.
  • the G-INFO information manager only receives INF-LVi point of sale information to deduce general INFG information, INF-PROM promotional information and personalized INF-Pi information.
  • General information may also come from sources other than sales outlets. This may be general information useful to users. This information is intended for all Ui users.
  • Promotional information can be promotions in the general sense offered by points of sale and which are also provided to all Ui users.
  • personalized INF-Pi information is targeted information, intended for several Ui users who meet selection criteria.
  • selection criteria can be market research criteria such as an age class, a field of activity or information related to a type of purchase of products or services by a user at the place of sale.
  • INF-Ui for example purchase information for products or services to deduce therefrom, according to criteria specific to the C-G management center, updates in the form of INF-Ci account information intended for the site S.
  • the C-G management center not only addresses the COD-IDi identity code but also the information of the information manager, namely the INF-G INF-PROM, INF-Pi information and the INF-Ci account information.
  • This information is for example transmitted from the C-G management center via the Internet to the site S. From this moment, general, personalized or personal information is available to Ui users.
  • Each user Ui has IT equipment EQi, in particular for accessing the site S via the Internet network R.
  • This equipment is either that of the user or even equipment made available to him such as, for example, terminals d Internet access installed in public places such as stations, shopping centers. Users can access the Internet network service via these terminals by entering their digital medium to identify them and allow their access time to be managed by the G-Ci account manager, with access for the user on the site.
  • the user Ui also received his digital support SNi. He places his SNI support in the equipment and orders the start of operations.
  • the equipment then automatically accesses site S and sends it the identity code COD-IDi. From this moment, after verification of the identity code in the site S, the user Ui can to receive general information, promotional information, personalized information and also control the status of his account.
  • the site S orders the execution of programs at the user Ui using the information and the programs already recorded on the support SNi.
  • the display of this information or more generally their transmission is done at the request of the user Ui and according to the plan contained in the site S, this one not being accessible to the user.
  • This plan can correspond to a timetable for sending messages prerecorded on the SNi support.
  • access to site S, such or such message will be displayed automatically on the EQi equipment.

Abstract

The invention concerns a system comprising: an Internet site (S) having general data (INF-G), customized data (INF-Pi), personal account data (INF-Ci) assigned specifically to each user (Ui); a digital medium (SNi) provided to each user (Ui) containing data (D), operating programmes (P) and a user identity code (COD-IDi); and a management center (C-G) comprising a main manager (G-PRIN) defining the data (D), the operating programmes (P) and the identity codes (COD-IDi) to be written on the digital media (SNi) and a data manager (G-INFO).

Description

« Système de gestion d'informations personnalisées, accessibles sur un site Internet »"Personalized information management system, accessible on a website"
La présente invention concerne un système de gestion d'informations personnalisées, accessibles sur un site Internet par des utilisateurs sélectionnés effectuant des opérations dans des lieux de vente.The present invention relates to a personalized information management system, accessible on a website by selected users carrying out operations in points of sale.
La présente invention a pour but de développer moyen permettant à un titulaire d'une carte d'accès à un service privilégié, telle qu'une carte de réduction ou de compte de points de bonifications, etc pour des achats dans différents lieux de vente regroupés dans une organi- sation, pour lui permettre de connaître l'état de son compte de points ou de bonifications, ou autre primes ou avantages et recevoir des informations personnalisées.The present invention aims to develop means allowing a holder of an access card to a privileged service, such as a reduction card or account of bonus points, etc. for purchases in different grouped sales outlets. in an organization, to allow him to know the status of his points or bonus account, or other bonuses or advantages and to receive personalized information.
A cet effet, l'invention concerne un système caractérisé en ce qu'il comprend - un site Internet ayantTo this end, the invention relates to a system characterized in that it comprises - a website having
* des informations générales disponibles pour tous les utilisateurs accédant au site,* general information available to all users accessing the site,
* des informations personnalisées attribuées à des utilisateurs,* personalized information assigned to users,
* des informations de compte personnel attribuées en propre à cha- que utilisateur,* personal account information assigned to each user,
- un support numérique fourni à chaque utilisateur contenant- a digital medium provided to each user containing
* des données,* Datas,
* des programmes d'exploitation,* operating programs,
* un code d'identité d'utilisateur, - un centre de gestion comprenant* a user identity code, - a management center comprising
* un gestionnaire principal définissant les données, les programmes d'exploitation et les codes d'identité à inscrire sur les support numérique, fournis aux utilisateurs,* a main manager defining the data, operating programs and identity codes to be written on the digital media, provided to users,
* un gestionnaire d'informations recevant des informations promo- tionnelles de lieux de vente et des informations d'utilisateur associées à chaque utilisateur ayant accédé à un lieu de vente, pour traiter ces informations et transmettre des informations générales, des informations promotionnelles et des informations personnalisées, - un gestionnaire de comptes recevant des informations d'utilisateurs, transmises par le lieu de vente pour les traiter et transmettre les informations de comptes au site et mettre à jour le compte des utilisateurs, - l'utilisateur effectuant des opérations sur le lieu de vente qui génèrent des informations de lieux de vente et d'informations d'utilisateur,* an information manager receiving promotional information from sales outlets and user information associated with each user who has accessed a sales outlet, to process this information and transmit general information, promotional information and information personalized, - an account manager receiving user information, transmitted by the point of sale to process it and transmit account information to the site and update the user account, - the user carrying out operations at the point of sale which generate point of sale information and user information,
- l'utilisateur pouvant accéder au site pour recevoir des informations générales ou personnalisées ou des informations personnelles de son compte, après avoir transmis son code d'identité au site pour accéder aux différentes informations personnalisées et générales, et mettre en œuvre les données directement contenues sur le support numérique fourni à l'utilisateur.- the user who can access the site to receive general or personalized information or personal information from his account, after having transmitted his identity code to the site to access the various personalized and general information, and implement the data directly contained on the digital medium provided to the user.
Ainsi le système regroupe des lieux de vente pris au sens général offrant des services ou des produits à des utilisateurs sélectionnés (clients) qui peuvent s'adresser à un site pour connaître l'état des avantages ou bonifications cumulés en fonction de l'utilisation qu'ils ont fait des lieux de vente.Thus, the system includes points of sale taken in the general sense offering services or products to selected users (customers) who can contact a site to find out the status of the benefits or bonuses accumulated according to the use that 'they made places of sale.
L'accès de l'utilisateur au site est facilité par le support numérique personnalisé qui lui est fourni ; ce disque permet d'effectuer, d'une manière pratiquement automatique, les opérations d'accès au site et d'identification de l'utilisateur. Après cette identification, l'utilisateur dispose des différents services et informations sur le site. Ces informations peuvent être des informations personnalisées qui lui sont destinées tout particulièrement en fonction de l'utilisation qu'il a fait antérieurement des lieux de vente ou du cumul des bonification comptabilisées sur son compte ou des informations qui lui sont adressées suivant d'autres critères propres, par exemple, à des études de marchés.User access to the site is facilitated by the personalized digital support provided to them; this disk makes it possible to carry out, in a practically automatic manner, the operations of access to the site and identification of the user. After this identification, the user has the various services and information on the site. This information can be personalized information which is intended for him particularly according to the use he has previously made of sales outlets or the accumulation of the bonuses posted on his account or information which is sent to him according to other criteria. suitable, for example, for market research.
Le support numérique de l'utilisateur qui contient non seu- lement son code d'identité mais également d'autres informations, sera alors activé à partir du site pour fournir des informations à l'utilisateur sans que ces informations ne doivent préalablement être téléchargées à partir du site.The digital medium of the user, which contains not only his identity code but also other information, will then be activated from the site to provide information to the user without this information having to be downloaded beforehand. from the site.
Il peut s'agir de messages préenregistrés sur le disque et qui sont activés par le site selon des règles de gestion propres au site et que n'a pas à connaître l'utilisateur. Ces règles peuvent être par exemple celles d'un calendrier suivant lequel les différents messages préenregistrés sur le disque seront affichés ou visualisés dans l'équipement de l'utilisateur uniquement en fonction du plan ou de l'échéancier prévu dans le site. Ces opérations sont parfaitement transparentes vis-à-vis de l'utilisateur.These can be messages pre-recorded on the disk and which are activated by the site according to site-specific management rules and which the user does not have to know. These rules can for example be those of a calendar according to which the various messages prerecorded on the disc will be displayed or viewed in the user's equipment solely according to the plan or the timetable provided for on the site. These operations are perfectly transparent vis-à-vis the user.
L'utilisateur peut également utiliser son support personnalisé comme carte d'accès, à des lieux de vente automatiques, tels que des distributeurs ou des lieux de vente fournissant des services tels qu'un lieu d'exposition.The user can also use his personalized medium as an access card to automatic points of sale, such as distributors or sales outlets providing services such as an exhibition space.
De manière avantageuse, le support personnalisé fourni à l'utilisateur a la taille d'une carte de crédit offrant l'avantage de pouvoir se ranger comme une carte de crédit tout en ayant une capacité relativement importante.Advantageously, the personalized support provided to the user is the size of a credit card offering the advantage of being able to store like a credit card while having a relatively large capacity.
Suivant une autre caractéristique avantageuse, le support numérique est un support choisi dans le groupe formé par les supports suivants : CD. ROM, CD.R, DVD.ROM, DVD.RAM. De tels supports per- mettent d'enregistrer des fichiers importants tels que des fichiers d'images ou de sons. Cela permet de transférer, sur le support numérique, des données et des programmes ou parties de programmes qu'il ne sera pas nécessaire de télécharger à partir du site vers l'équipement de l'utilisateur, chaque fois que celui-ci voudra accéder au site. De manière particulièrement intéressante, le support numérique se présente sous la forme d'une carte de crédit comportant également au moins l'un des moyens d'enregistrement de données suivants : hologramme, code barre, bande magnétique ou puce électronique, qui peuvent se charger de certaines applications attribuées au numérique. Ainsi en plus des données numériques enregistrées dans le support numérique proprement dit, des données accessoires peuvent être enregistrées sur ces moyens d'enregistrement supplémentaires. Outre la capacité supplémentaire que cela offre, cela permet également d'utiliser d'autres lecteurs que des lecteurs de CD. ROM. Ainsi le support numérique pourra servir de carte d'accès ou de carte d'identification.According to another advantageous characteristic, the digital support is a support chosen from the group formed by the following supports: CD. ROM, CD.R, DVD.ROM, DVD.RAM. Such media make it possible to record important files such as image or sound files. This makes it possible to transfer, on the digital medium, data and programs or parts of programs which it will not be necessary to download from the site to the user's equipment, each time the latter wishes to access the site. In a particularly interesting manner, the digital medium is in the form of a credit card also comprising at least one of the following data recording means: hologram, bar code, magnetic strip or electronic chip, which can be loaded of certain applications attributed to digital. Thus, in addition to the digital data recorded in the digital medium proper, accessory data can be recorded on these additional recording means. Besides the additional capacity that this offers, it also allows the use of other players than CD players. ROM. The digital medium can therefore be used as an access card or an identification card.
La réalisation du support numérique personnalisé se fait en combinant un enregistrement automatique de données et de programmes et un enregistrement personnalisé du code d'identité de l'utilisateur auquel le support numérique est destiné. Ce support fourni à l'utilisateur est renouvelé régulièrement, par exemple annuellement ou en fonction de l'évolution du système, tenant compte d'événements ou de paramètres que définit le centre de gestion.The creation of the personalized digital medium is done by combining an automatic recording of data and programs and a personalized registration of the identity code of the user for whom the digital medium is intended. This support provided to the user is renewed regularly, for example annually or according to the evolution of the system, taking into account events or parameters defined by the management center.
Enfin toutes les mesures sont prises pour que les informations restent confidentielles, notamment pour tenir compte de la régle- mentation relative aux fichiers de personnes.Finally, all measures are taken to keep the information confidential, in particular to take account of the regulations relating to personal files.
La présente invention sera décrite ci-après de manière plus détaillée à l'aide du dessin annexé dans lequel l'unique figure est un schéma d'ensemble du système de gestion d'informations selon l'invention.The present invention will be described below in more detail with the aid of the accompanying drawing in which the only figure is a overall diagram of the information management system according to the invention.
Selon la figure, le système de gestion d'informations personnalisées se compose d'un site S recevant des informations d'un centre de gestion C-G pour les fournir à des utilisateurs Ui. Ces utilisateurs Ui accèdent à des lieux de vente LVj pour y effectuer des opérations. Les lieux de vente LVj fournissent alors des informations de lieux de vente INF-LVi et des informations d'utilisateurs INF-Ui au centre de gestion C-G. Celui-ci traite ces informations et les répercute au site S pour les rendre disponi- blés aux utilisateurs Ui.According to the figure, the personalized information management system consists of a site S receiving information from a management center C-G to supply it to users Ui. These users Ui access LVj sales outlets to carry out operations there. The points of sale LVj then supply information of points of sale INF-LVi and information of users INF-Ui to the management center C-G. The latter processes this information and passes it on to site S to make it available to Ui users.
Ce système de gestion permet à l'utilisateur Ui non seulement de bénéficier d'avantages ou d'informations comptabilisés dans le site S, liés aux opérations effectuées par les utilisateurs Ui sur les lieux de vente LVj mais aussi à d'autres informations à caractère plus général, non nécessairement liées aux opérations possibles sur les lieux de vente.This management system allows the user Ui not only to benefit from the advantages or information recorded in the site S, linked to the operations carried out by the users Ui at the LVj points of sale, but also to other information of a personal nature. more general, not necessarily linked to possible operations at the point of sale.
Les lieux de vente LVj désignent, de manière générale, des lieux auxquels accèdent des utilisateurs Ui. Il peut s'agir de lieux de vente habituels tels que des magasins, des galeries marchandes vendant des produits ou des services. Les produits sont notamment des produits de consommation courante ou les produits habituels d'habillement, e loisirs, que l'on trouve dans les magasins et les galeries marchandes, les chaînes de magasin. Les services concernent les prestations les plus diverses allant de la restauration aux voyages ainsi qu'à la billetterie de spectacles ou de cartes d'accès à des manifestations, l'achat de temps d'utilisation d'un service comme par exemple un temps d'accès au réseau Internet. Mais il peut également s'agir de lieux plus particuliers comme des bibliothèques, les services fournis étant alors la location de livres ou l'accès à la bibliothèque. Il peut également d'agir de lieux d'exposition, de salles de spectacles, l'utilisateur étant alors un visiteur ou un spectateur et son support numérique lui servant de carte d'accès soit pour le paiement du service soit pour bénéficier des avantages liés à l'utilisation ou à l'acquisition d'un service et donnant lieu à un crédit de points ou de bonus ou d'un temps d'utilisation du service qui sera comptabilisé (par un compte ou un décompte). Ces informations seront ensuite traités par le centre de gestion C-G et fournis au site S.LVj sales outlets generally designate places that Ui users can access. These can be normal places of sale such as shops, shopping malls selling products or services. The products are in particular products of current consumption or the usual products of clothing, leisures, which one finds in the stores and malls, the chain stores. The services relate to the most diverse services ranging from catering to travel as well as the ticketing of shows or access cards to events, the purchase of time to use a service such as for example a time of Internet access. But it can also be more specific places such as libraries, the services provided then being book rental or access to the library. It can also act as exhibition spaces, performance halls, the user then being a visitor or spectator and their digital medium serving as an access card either for the payment of the service or to benefit from the related advantages to the use or acquisition of a service and giving rise to a credit of points or bonuses or a time of use of the service which will be recorded (by an account or a statement). This information will then be processed by the C-G management center and provided to site S.
Le centre de gestion C-G comprend un gestionnaire principal G-PRIN, un gestionnaire d'informations G-INFO et un gestionnaire de comptes G-Ci. Le gestionnaire principal G-PRIN a pour fonction de gérer les codes d'identité COD-IDi des utilisateurs Ui et d'établir les supports numériques SNi fournis à chaque utilisateur Ui. Ce gestionnaire principalThe CG management center includes a G-PRIN main manager, a G-INFO information manager and a G-Ci account manager. The main manager G-PRIN has the function of managing the identity codes COD-IDi of the users Ui and of establishing the digital media SNi supplied to each user Ui. This senior manager
G-PRIN conçoit les supports numériques SNi pour les réaliser lui-même ou les faire réaliser.G-PRIN designs SNi digital media to make them itself or have them produced.
Les supports numériques SNi peuvent être réalisés par une production industrialisé. Pour cela, on utilisera de préférence des supports numériques avec une gravure réalisée selon le principe des disques DVD.R et des disques CD.R. Cette gravure se fera, de préférence, selon le procédé multisession. Au cours d'une première étape, la gravure concernera les données communes à tous les supports numériques. Au cours d'une seconde étape, la gravure concernera uniquement le code d'identité de chaque support numérique, code qui sera attribué à un utilisateur en vertu d'une règle d'attribution qu'il n'y a pas lieu de préciser ici. Ce procédé permet d'automatiser l'attribution du code d'identité sur chaque support numérique. Pour cela et de manière schématique, on utilisera une série de graveurs de données reliés à un ordinateur contenant, dans son lecteur optique, le support maître destiné à fournir les informations à tous les graveurs. Les supports numériques ainsi gravés seront tous identiques ; Ce principe de gravure permet, comme indiqué ci-dessus, d'effectuer une deuxième gravure de données concernant l'information supplémentaire, c'est-à-dire le code d'identité à chaque support numérique.SNi digital media can be produced by industrialized production. For this, digital media will preferably be used with an engraving carried out according to the principle of DVD.R discs and CD.R discs. This engraving will preferably be done using the multisession process. During a first stage, the engraving will concern the data common to all digital media. During a second step, the engraving will only concern the identity code of each digital medium, code which will be assigned to a user by virtue of an attribution rule which there is no need to specify here . This process automates the allocation of the identity code on each digital medium. For this and schematically, we will use a series of data recorders connected to a computer containing, in its optical drive, the master support intended to provide information to all the recorders. The digital media thus engraved will all be identical; This burning principle makes it possible, as indicated above, to carry out a second burning of data relating to the additional information, that is to say the identity code for each digital medium.
Le gestionnaire G-PRIN définit les données D destinées à être inscrites sur le disque ainsi que les programmes d'exploitation P. Enfin, il génère le code d'identité COD-IDi identifiant chaque utilisateur. Ce code est généré à la demande d'un utilisateur Ui qui s'adresse au centre de gestion C-G pour demander un support numérique SNi personnalisé. Cette demande peut se faire directement par l'utilisateur en fonction de certains critères de sélection. Il peut également provenir d'un lieu de vente auquel s'est adressé l'utilisateur ou d'un autre lieu de sélection auquel s'adresse l'utilisateur.The G-PRIN manager defines the data D intended to be written to the disk as well as the operating programs P. Finally, it generates the identity code COD-IDi identifying each user. This code is generated at the request of a user Ui who contacts the C-G management center to request personalized SNi digital media. This request can be made directly by the user according to certain selection criteria. It can also come from a point of sale to which the user addressed or from another selection point to which the user addresses.
Le support numérique SNi est ensuite fourni à l'utilisateur Ui. Le code d'identité CD-IDi est également fourni au site S pour identifier un compte Ci auquel pourra uniquement accéder l'utilisateur Ui après avoir transmis son code d'identité. Le site S ne reçoit pas d'autres informations concernant l'utilisateur Ui et ces informations restent dans le centre de gestion et elles sont protégées.The digital support SNi is then provided to the user Ui. The CD-IDi identity code is also provided to the S site to identify a Ci account which can only be accessed by the user Ui after having transmitted their identity code. Site S does not receive any other information concerning the user Ui and this information remains in the management center and it is protected.
Le centre de gestion C-G comprend également un gestion- naire d'informations G-INFO qui reçoit les informations des lieux de vente INF-LVi et les informations d'utilisateur INF-Ui venant également des lieux de vente LVj.The management center C-G also includes an information manager G-INFO which receives the information from the points of sale INF-LVi and the user information INF-Ui also coming from the points of sale LVj.
Les informations de lieux de vente INF-LVi sont des informations commerciales concernant les produits et services proposés par les lieux de vente. Il peut également s'agir d'informations non commerciales dans le cas où les services sont des services d'exposition, par exemple un musée, une foire exposition, un congrès.The INF-LVi point of sale information is commercial information concerning the products and services offered by the point of sale. It may also be non-commercial information in the case where the services are exhibition services, for example a museum, an exhibition fair, a congress.
Ces informations sont traitées par le centre de gestion C-G à la fois dans le gestionnaire d'informations G-INFO et dans le gestion- naire de compte G-Ci. Le gestionnaire d'informations G-INFO reçoit uniquement les informations de lieux de vente INF-LVi pour en déduire des informations générales INFG, les informations promotionnelles INF-PROM et les informations personnalisées INF-Pi. Les informations générales peuvent également provenir d'autres sources que les lieux de vente. Il peut s'agir d'informations générales utiles pour les utilisateurs. Ces informations sont destinées à tous les utilisateurs Ui.This information is processed by the C-G management center both in the G-INFO information manager and in the G-Ci account manager. The G-INFO information manager only receives INF-LVi point of sale information to deduce general INFG information, INF-PROM promotional information and personalized INF-Pi information. General information may also come from sources other than sales outlets. This may be general information useful to users. This information is intended for all Ui users.
Les informations promotionnelles peuvent être des promotions au sens général offertes par les lieux de vente et qui sont également fournies à l'ensemble des utilisateurs Ui. Enfin les informations personnalisées INF-Pi sont des informations ciblées, destinées à plusieurs utilisateurs Ui répondant à des critères de sélection. Ces critères de sélection peuvent être des critères d'étude de marché tels qu'une classe d'âge, un domaine d'activité ou encore des informations liées à un type d'achat de produits ou de services par un utilisateur sur le lieu de vente.Promotional information can be promotions in the general sense offered by points of sale and which are also provided to all Ui users. Finally, personalized INF-Pi information is targeted information, intended for several Ui users who meet selection criteria. These selection criteria can be market research criteria such as an age class, a field of activity or information related to a type of purchase of products or services by a user at the place of sale.
Ces informations destinées à un ou plusieurs utilisateurs Ui sélectionné en fonction de tels critères, nécessitent également l'utilisation de l'information d'utilisateur INF-Ui, raison pour laquelle cette information est également transmise au gestionnaire G-INFO. Enfin, le lieu de vente envoie au centre de gestion des informations d'utilisateur INF-Ui destinées principalement au gestionnaire de compte G-Ci et, accessoirement, au gestionnaire d'informations G-INFO comme cela a été vu ci-dessus. Le gestionnaire de compte G-Ci utilise les informationsThis information intended for one or more users Ui selected according to such criteria, also requires the use of user information INF-Ui, which is why this information is also transmitted to the manager G-INFO. Finally, the point of sale sends to the management center user information INF-Ui intended mainly for the account manager G-Ci and, incidentally, to the information manager G-INFO as has been seen above. G-Ci Account Manager Uses Information
INF-Ui, par exemple des informations d'achat de produits ou de services pour en déduire, en fonction de critères propres au centre de gestion C-G, des mises à jour sous forme d'informations de compte INF-Ci destinées au site S.INF-Ui, for example purchase information for products or services to deduce therefrom, according to criteria specific to the C-G management center, updates in the form of INF-Ci account information intended for the site S.
Le centre de gestion C-G adresse non seulement le code d'identité COD-IDi mais également les informations du gestionnaire d'informations, à savoir les informations INF-G INF-PROM, INF-Pi et les informations de compte INF-Ci. Ces informations sont par exemple trans- mises du centre de gestion C-G par Internet au site S. A partir de ce moment, les informations générales, personnalisées ou personnelles sont à la disposition des utilisateurs Ui.The C-G management center not only addresses the COD-IDi identity code but also the information of the information manager, namely the INF-G INF-PROM, INF-Pi information and the INF-Ci account information. This information is for example transmitted from the C-G management center via the Internet to the site S. From this moment, general, personalized or personal information is available to Ui users.
Chaque utilisateur Ui dispose d'un équipement informatique EQi, notamment pour accéder au site S par l'intermédiaire du réseau Internet R. Cet équipement est soit celui personnel de l'utilisateur ou encore un équipement mis à sa disposition comme par exemple des bornes d'accès Internet installée dans des lieux publics comme des gares, des centres commerciaux. Les utilisateurs peuvent accéder au service du réseau Internet par ces bornes en introduisant leur support numérique pour les identifier et permettre la gestion de leur temps d'accès par le gestionnaire de compte G-Ci, avec accès pour l'utilisateur sur le site. L'utilisateur Ui a également reçu son support numérique SNi. Il place son support SNI dans l'équipement et commande le début des opérations. L'équipement accède alors automatiquement au site S et lui adresse le code d'identité COD-IDi. A partir de ce moment, après vérification du code d'identité dans le site S, l'utilisateur Ui peut pour recevoir les informations générales, les informations promotionnelles, les informations personnalisées et aussi contrôler l'état de son compte.Each user Ui has IT equipment EQi, in particular for accessing the site S via the Internet network R. This equipment is either that of the user or even equipment made available to him such as, for example, terminals d Internet access installed in public places such as stations, shopping centers. Users can access the Internet network service via these terminals by entering their digital medium to identify them and allow their access time to be managed by the G-Ci account manager, with access for the user on the site. The user Ui also received his digital support SNi. He places his SNI support in the equipment and orders the start of operations. The equipment then automatically accesses site S and sends it the identity code COD-IDi. From this moment, after verification of the identity code in the site S, the user Ui can to receive general information, promotional information, personalized information and also control the status of his account.
Pour cet accès, le site S commande l'exécution de pro- grammes chez l'utilisateur Ui en utilisant les informations et les programmes déjà enregistrés sur le support SNi. L'affichage de ces informations ou plus généralement leur émission se fait à la demande de l'utilisateur Ui et en fonction du plan contenu dans le site S, celui-ci n'étant pas accessible à l'utilisateur. Ce plan peut correspondre à un échéancier d'émission de messages préenregistrés sur le support SNi . Ainsi suivant les époques de l'année ou en fonction des démarches effectuées par l'utilisateur Ui sur les lieux de vente, les accès au site S, tel ou tel message sera affiché automatiquement sur l'équipement EQi.For this access, the site S orders the execution of programs at the user Ui using the information and the programs already recorded on the support SNi. The display of this information or more generally their transmission is done at the request of the user Ui and according to the plan contained in the site S, this one not being accessible to the user. This plan can correspond to a timetable for sending messages prerecorded on the SNi support. Thus according to the times of the year or according to the steps taken by the user Ui on the points of sale, access to site S, such or such message will be displayed automatically on the EQi equipment.
On évite ainsi d'avoir à télécharger des fichiers parfois volumineux du site S vers l'utilisateur Ui chaque fois que celui-ci souhaite accéder à des informations. Ces fichiers volumineux peuvent être des fichiers musicaux ou des fichiers d'images déjà enregistrés sur le support numérique SNi soit de manière globale soit de manière personnalisée, au moment de la fabrication du disque. This avoids having to download sometimes large files from the site S to the user Ui each time the latter wishes to access information. These large files can be music files or image files already recorded on the digital support SNi either globally or in a personalized manner, at the time of the manufacture of the disc.

Claims

R E V E N D I C A T I O N S 1°) Procédé de fabrication d'un support numérique personnalisé pour un système de gestion d'informations personnalisées, accessibles sur un site Internet par des utilisateurs sélectionnés (Ui) effectuant des opérations dans des lieux de vente (LV), comprenantR E V E N D I C A T I O N S 1 °) Method of manufacturing a personalized digital medium for a personalized information management system, accessible on a website by selected users (Ui) carrying out operations in points of sale (LV), comprising
- un site Internet (S) ayant- a website (S) having
* des informations générales (INF-G) disponibles pour tous les utilisateurs accédant au site (S), * des informations personnalisées (INF-Pi) attribuées à des utilisateurs (Ui),* general information (INF-G) available to all users accessing the site (S), * personalized information (INF-Pi) assigned to users (Ui),
* des informations de compte personnel (INF-Ci) attribuées en propre à chaque utilisateur (Ui),* personal account information (INF-Ci) assigned to each user (Ui),
- un support numérique (SNi) fourni à chaque utilisateur (Ui) contenant * des données (D),- a digital medium (SNi) provided to each user (Ui) containing * data (D),
* des programmes d'exploitation (P),* operating programs (P),
* un code d'identité d'utilisateur (COD-IDi),* a user identity code (COD-IDi),
- un centre de gestion (C-G) comprenant- a management center (C-G) comprising
* un gestionnaire principal (G-PRIN) définissant les données (D), les programmes d'exploitation (P) et les codes d'identité (COD-IDi) à inscrire sur les support numérique (SNi), fournis aux utilisateurs (Ui),* a main manager (G-PRIN) defining the data (D), the operating programs (P) and the identity codes (COD-IDi) to be written on the digital medium (SNi), provided to users (Ui )
* un gestionnaire d'informations (G-INFO) recevant des informations promotionnelles (INF-LVi) de lieux de vente (LV) et des in- formations d'utilisateur (INF-Ui) associées à chaque utilisateur* an information manager (G-INFO) receiving promotional information (INF-LVi) from points of sale (LV) and user information (INF-Ui) associated with each user
(Ui) ayant accédé à un lieu de vente (LV), pour traiter ces informations et transmettre des informations générales (INF-G), des informations promotionnelles (INF-PROM) et des informations personnalisées (INF-Pi), - un gestionnaire de comptes (G-Ci) recevant des informations d'utilisateurs (INF-Ui), transmises par le lieu de vente (LV) pour les traiter et transmettre les informations de comptes (INF-Ci) au site (S) et mettre à jour le compte des utilisateurs,(Ui) having accessed a point of sale (LV), to process this information and transmit general information (INF-G), promotional information (INF-PROM) and personalized information (INF-Pi), - a manager of accounts (G-Ci) receiving user information (INF-Ui), transmitted by the point of sale (LV) for processing and transmitting account information (INF-Ci) to the site (S) and updating update user account,
- l'utilisateur (Ui) effectuant des opérations sur le lieu de vente (LV) qui génèrent des informations de lieux de vente et d'informations d'utilisateur (INF-LV, INF-Ui),- the user (Ui) carrying out operations at the point of sale (LV) which generate point of sale information and user information (INF-LV, INF-Ui),
- l'utilisateur (Ui) pouvant accéder au site (S) pour recevoir des informations générales (INF-G) ou personnalisées (INF-Pi) ou des informations personnelles de son compte (Ci), après avoir transmis son code d'identité (COD-IDi) au site (S) pour accéder aux différentes informations personnalisées et générales, et mettre en œuvre les données directement contenues sur le support numérique fourni à l'utilisateur (Ui), caractérisé en ce qu' on grave le support numérique selon un procédé de gravure multicession en gravant d'abord les données communes à tous les supports numériques puis en gravant, au cours d'une seconde étape, le code d'identification unique (COD-IDi) associé à chaque support numérique (SNi).- the user (Ui) who can access the site (S) to receive general (INF-G) or personalized (INF-Pi) or information personal data of his account (Ci), after having transmitted his identity code (COD-IDi) to the site (S) to access the various personalized and general information, and to implement the data directly contained on the digital medium provided to the user (Ui), characterized in that the digital medium is engraved according to a multi-session engraving method by first engraving the data common to all the digital media then by engraving, in the course of a second step, the code d unique identification (COD-IDi) associated with each digital medium (SNi).
2°) Procédé selon la revendication 1, caractérisé en ce que le support numérique (SNi) est un support choisi dans le groupe formé par les supports suivants : CD. ROM, CD.R, DVD. ROM, DVD. RAM.2 °) Method according to claim 1, characterized in that the digital support (SNi) is a support chosen from the group formed by the following supports: CD. ROM, CD.R, DVD. ROM, DVD. RAM.
3°) Procédé selon la revendication 1, caractérisé en ce que le support numérique (SNi) est sous la forme d'une carte au format d'une carte de crédit comportant également au moins l'un des moyens d'enregistrement de données suivants : un hologramme, un code barre, une bande magnétique, une puce électronique. 3 °) Method according to claim 1, characterized in that the digital medium (SNi) is in the form of a card in the format of a credit card also comprising at least one of the following data recording means : a hologram, a bar code, a magnetic strip, an electronic chip.
PCT/FR2003/000580 2002-02-21 2003-02-21 System for managing customized data, accessible on an internet site WO2003071498A1 (en)

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FR0202193A FR2836258A1 (en) 2002-02-21 2002-02-21 System for management of personalized information accessible on an Internet site, provides customer with data support that contains access codes and programs to allow them to access status of loyalty schemes

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Citations (5)

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US6047292A (en) * 1996-09-12 2000-04-04 Cdknet, L.L.C. Digitally encoded recording medium
US6129274A (en) * 1998-06-09 2000-10-10 Fujitsu Limited System and method for updating shopping transaction history using electronic personal digital shopping assistant
US20010025878A1 (en) * 1999-02-18 2001-10-04 Colin Hendrick System for automatic connection to a network
WO2001078020A1 (en) * 2000-04-11 2001-10-18 Visa International Service Association Integrated production of smart cards
WO2002008927A1 (en) * 2000-07-14 2002-01-31 Infinite Broadcast Corporation Multimedia player and browser system

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6047292A (en) * 1996-09-12 2000-04-04 Cdknet, L.L.C. Digitally encoded recording medium
US6129274A (en) * 1998-06-09 2000-10-10 Fujitsu Limited System and method for updating shopping transaction history using electronic personal digital shopping assistant
US20010025878A1 (en) * 1999-02-18 2001-10-04 Colin Hendrick System for automatic connection to a network
WO2001078020A1 (en) * 2000-04-11 2001-10-18 Visa International Service Association Integrated production of smart cards
WO2002008927A1 (en) * 2000-07-14 2002-01-31 Infinite Broadcast Corporation Multimedia player and browser system

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AU2003238142A1 (en) 2003-09-09
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