WO2003027890A1 - Methods and systems for providing marketing information - Google Patents
Methods and systems for providing marketing information Download PDFInfo
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- WO2003027890A1 WO2003027890A1 PCT/US2002/031178 US0231178W WO03027890A1 WO 2003027890 A1 WO2003027890 A1 WO 2003027890A1 US 0231178 W US0231178 W US 0231178W WO 03027890 A1 WO03027890 A1 WO 03027890A1
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- WIPO (PCT)
- Prior art keywords
- user
- contextual information
- communication device
- information
- query
- Prior art date
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
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Definitions
- the inventions relate to methods and systems of providing contextual
- a consumer may pay attention to advertising if the products or services being advertised have some relevance to the consumer. For example, a consumer may pay attention to advertising
- a consumer's interest generally is heightened
- advertising presented when the consumer is using or thinking about a product or service may be more successful in grabbing the consumer's attention than when the same advertising
- contextual advertising is advertising that is relevant to the consumer when presented.
- Contextual advertising is advertising that is relevant to the consumer when presented.
- the inventions provide a user with contextual information
- the contextual information is presented to a user at a time when the user's interest in the communication devices and/or services is heightened.
- the user may pay more attention to the information than otherwise, and it is more likely the user may act on the information.
- the inventions take advantage of a user's heightened interest in communication devices and services demonstrated at various times in the use of features of a communications manager. For example, a user's interest is interpreted as a heightened interest when the user accesses his or her profile information or
- the user is provided with the option of being presented with contextual information.
- the user is presented with the option so as not to cause the contextual information to be considered as annoying or bothersome. If the user responds positively, then the
- the inventions may be implemented through the use of a communications ("com") manager operating in a personal computer (PC) of a user.
- the com manager may store profile information relating to the user.
- the profile may be stored in a communications (com) manager operating in a personal computer (PC) of a user.
- the profile information may indicate the communication devices and/or communication services of the user.
- the profile information may indicate the type, brand, features, functionalities, specifications, configurations, etc. of the communication
- the user may cause the com manager to display the profile information on the screen of the computer. If the user activates an entry in the profile information, such
- the user's interest in identified communication devices and/or communication services is heightened because the user has activated an entry including the identified communication devices and/or communication services in his or her profile information. With the user's interest heightened, it is a good time to present
- the inventions include a mechanism with respect to the
- the query presented to the user may inquire whether the user would like to see
- contextual information about the type, brand, features, functions, specifications, etc. of the communication device and/or communication service. If the user responds positively, then the contextual information may be presented to the user. The user's
- positive response to the query also may be interpreted as a demonstration of a
- the presentation of the contextual information may be particularly effective.
- the com manager may store profile information about the
- the user may be presented with contextual information through the use of his or her profile information. But the user may be presented with contextual
- the user may be presented with contextual information through the use of a message log provided by the com manager.
- the com manager may be presented with contextual information through the use of a message log provided by the com manager.
- manager may provide the message log including, respectively, entries for communications of the user.
- Each entry may include types of data relating to a
- the user can display the message log on a computer screen.
- the user may activate a type of data in an entry of the message log relating to a communication.
- the user's interest in the data in the entry in the message log is heightened because the user has activated the data in the entry in his or her message log. With the user's interest heightened, it is a good time to present
- activated may include an identification of a communicator, a communication device,
- a communication service a subject, and/or a date.
- the activation is noted and a query is displayed.
- the user is provided
- the query inquires whether the user would like to be presented with contextual information based on the activated type of data in the entry. If the user responds positively to the query, then the contextual information is presented to the user. Another instance of a user's heightened interest in communication devices
- the inventions provide mechanisms for presenting contextual information to the user.
- the com manager may store profile information relating to a communicating
- the profile information may indicate a preferred communication device and/or communication service of the communicating partner.
- manager notes an effort by the user to communicate with the communicating partner.
- the identification of the communicating partner is used to check the profile
- the preferred communication device and/or service of the communicating partner is compared with
- a determination may be made that the user has or
- the user is not automatically presented with contextual information when a comparison yields a difference between the user's devices/services and the communicating partner's preferred device/service. Instead, so as not to annoy the user with unwanted contextual information, the user is presented with a query. The user is asked whether the user would like contextual information on the preferred communication device and/or service of the communicating partner. If a positive response is received, then
- the contextual information is presented to the user.
- the com manager may be in direct or functional control of the contextual information to be presented to the user.
- the com manager may take action to obtain the contextual information.
- the com manager may obtain the contextual information from a gateway in a data network or from a telecommunications manager in a communications
- the com manager may be provided with
- a service provider of wireless service may provide an updated service
- program advertisement to the com manager.
- service provider may post
- the contextual information with a telecom manager in the PSTN or a server in a data network for retrieval by the com manager.
- the inventions allow for the delivery of contextual information such as advertising of communication devices and/or services in such a manner as to gain the
- the contextual information may be
- the contextual information may be presented in connection with a communication initiated by the user to a communicating partner.
- the contextual information is presented at the direction of the user in response to a query to avoid being annoying or
- the contextual information is presented to a user at a time when the user's interest in the communication devices and/or services is
- Fig. 1 illustrates an exemplary environment for operation of the inventions.
- Fig. 2 illustrates an exemplary message log as may be used with the
- Fig. 3 illustrates an example of profile information as may be used with the
- Fig. 4 is a flow chart illustrating exemplary actions of the inventions.
- Fig. 5 illustrates an example of profile information including contextual information as may be used with the inventions.
- Fig. 6 illustrates an exemplary message log including contextual information
- Fig. 7 is a flow chart illustrating exemplary actions of the inventions.
- Fig. 8 illustrates an example of the presentation of contextual information.
- the inventions provide contextual information regarding communication
- a user may review his or her communication devices and/or services by reviewing his or her profile information stored by a communications ("com") manager.
- the user may activate an entry in the profile information such as an entry relating to wireless units.
- a query appears inquiring whether the user would like information about wireless units. If the
- the information regarding wireless units is provided at a time
- the CIR manager may be used to implement the inventions described in this application. Prior to describing the inventions, some background about the CIR manager is provided.
- a CIR manager may function as a "super" manager with respect to the communications devices, services, and systems of a user.
- the CIR may function as a "super" manager with respect to the communications devices, services, and systems of a user.
- the CIR may function as a "super" manager with respect to the communications devices, services, and systems of a user.
- the CIR may function as a "super" manager with respect to the communications devices, services, and systems of a user.
- the CIR may function as a "super" manager with respect to the communications devices, services, and systems of a user.
- the CIR manager may be used to centralize communications activities and information such that the user does not have to (but may) use multiple communications devices.
- the CIR manager may be used to keep a log of all types of communications related to the user - whatever the device, whatever the service, whatever the network.
- An advantage of the CIR manager is the user does not have to check or use each type of device for its own type of messages. Another advantage is the CIR
- manager may obtain information from resources including third party resources so as
- the user is provided with a centralized, efficient, and user-friendly
- the CIR manager provides the user with personalized
- the CIR manager may provide the user with one or more of the following
- the CIR manager may integrate the features described above pursuant to a user's
- the CIR manager 10 may interact with a variety of functions and others.
- systems, networks, and elements that may be directly connected to the CIR manager 10 may be hosted by the same host(s) as the CIR manager 10, may be functionally connected to the CIR manager 10, and/or may be accessible to the CIR manager 10 either directly and/or through other systems, networks, and/or elements.
- Fig. 1 illustrates an exemplary operating environment of a CIR manager 10 implemented on a personal computer (PC) 24.
- PC personal computer
- the operating environment of Fig. 1 illustrates the CIR manager 10 may
- the CIR manager 10 also may communicate through the Internet 26 with one or more of the following or other devices:
- An information resource 30 such as a database
- PSTN public switched telephone network
- the CIR manager 10 may communicate through the PSTN 38 with one or more of the following or other devices:
- the CIR manager 10 may have access to other computers 25 through local area networks (LANs), wide area networks (WANs), direct connections, and other networks 25 through local area networks (LANs), wide area networks (WANs), direct connections, and other networks 25 through local area networks (LANs), wide area networks (WANs), direct connections, and other networks 25 through local area networks (LANs), wide area networks (WANs), direct connections, and other networks 25 through local area networks (LANs), wide area networks (WANs), direct connections, and other networks 25 through local area networks (LANs), wide area networks (WANs), direct connections, and other networks 25 through local area networks (LANs), local area networks (WANs), direct connections, and other networks 25 through local area networks (LANs), local area networks (WANs), direct connections, and other networks 25 through local area networks (LANs), local area networks (WANs), direct connections, and other networks 25 through local area networks (LANs), local area networks (WANs), direct connections, and other networks 25 through local area networks (LANs), local area networks (WANs), direct connections, and other networks
- the CIR manager 10 also may have access through the PC 24 to a global
- the CIR manager 10 may communicate
- the gateway 28 may be a service platform, server, or other device.
- the gateway 28 may be provided by the
- the communications activities may be facilitated by the gateway 28.
- the CIR manager 10 may send a communication to the gateway 28 for routing to the appropriate element to handle such set-up activities.
- the gateway 28 may send a communication to the gateway 28 for routing to the appropriate element to handle such set-up activities.
- Administrative Center 36 may handle administrative matters including set-up
- the gateway 28 delivers or otherwise routes the
- Administrative Center 36 may respond to the gateway 28 with questions, information, and instructions for the CIR manager 10.
- gateway 28 may facilitate communications activities
- the CIR manager 10 may forward a request for data to the gateway 28.
- the gateway 28 may determine the data may be obtained from the information resource 30. The gateway 28 then forwards the request for data or the
- the information resource 30 is
- gateway 28 may facilitate communications activities between the
- the telecom manager 40 provides general functions and features related to
- the telecom manager 40 may be implemented
- the telecom manager 40 may include connections to devices and networks through integrated
- the telecom manager 40 may be capable of functions similar to those of a service switching point (SSP) or service node (SN) of an Advanced Intelligent Network (AIN).
- SSP service switching point
- SN service node
- AIN Advanced Intelligent Network
- the telecom manager 40 may have the following capabilities:
- Fig. 2 illustrates an exemplary message log 50 such as may be provided by the
- Message log 50 includes entries relating to the exemplary user's communications
- message log 50 includes eight entries 52, 54, 56, 58, 60, 62, 64, and 66. Each entry includes data 68, and in this example, each
- the entry includes four types of data: "from” 70; "type” 72; “subject” 74; and "date” 76.
- the from data 70 refers to the source or origin of the communication.
- the type data refers to the source or origin of the communication.
- the subject data 74 refers to the
- the date data 76 refers to the date of receipt (or transmittal if from the user) of the communication.
- the CIR manager may store profile information 102 about a user. Profile information about the user's communicating partners also may be stored as is
- FIG. 2 illustrates in block diagram form
- the profile information 102 that may be stored about a user.
- the profile information 102 for the user may include, among other things, a list of the communication devices and services used by the user.
- the user may include, among other things, a list of the communication devices and services used by the user.
- a telephone 104 has three communication devices: a telephone 104; a wireless unit 106; and a
- PC computer
- Each of the entries for the respective devices may include a description of the respective device.
- the telephone 104 is described as Brand X.
- the wireless unit 106 is described as a Motorola unit.
- the computer 108 is described as a Dell unit. The descriptions of the devices provided herein are minimal
- a wireless unit may include its brand, trademark, type,
- the user makes use of four communication services.
- Each service is included in the profile information relating to the user and associated with the appropriate device. Further, each of the services is described in the profile information. As Fig. 2 illustrates, the telephone 104 is associated with local (communication) service 110 from BellSouth and long distance service 112 from
- the wireless unit 106 is associated with service 114 from Cingular.
- the computer 108 is associated with e-mail service 116 from Microsoft. As with the communication devices, the description of a communication service in the profile
- information includes as much information as necessary to be useful in the comparison process described below.
- the description of a long distance service may identify the service provider and operating specifications, functions and features.
- Fig. 4 is a flow chart illustrating exemplary actions of the inventions in presenting contextual information to a user. The actions described in connection with
- an opportunity to present contextual information is noted in action 122. Such an opportunity may be presented by the user's access to his or her profile information or message log, by the user's initiation of a communication, or other event.
- preliminary information is noted in response to noting the opportunity.
- the preliminary information may be a query inquiring of the user whether he or she desires to be presented with contextual
- the query also may be referred to as a "trial balloon" when the query is presented on a computer screen such as text in the form of a circumscribed question.
- decision action 126 if the user provides a negative response to the query,
- Fig. 5 illustrates the profile information 102 of the user as illustrated in Fig. 3,
- Fig. 5 also illustrates three trial balloons 150, 152, 154 that may be presented to
- the user assume the user is checking his or her profile information 102.
- the user activates the entry 112 corresponding to long distance service in the profile information 102.
- the activation of the entry may indicate an opportunity to present the user with contextual
- trial balloon 150 includes text that asks the user: "Would you like to see information on long distance service?” This particular trial balloon 150 is presented
- the user may decline or accept through use of yes/no options (not illustrated) or otherwise. If the user declines, then the trial balloon 150 disappears. If the user
- the trial balloon 150 disappears and is replaced with a presentation of contextual information.
- the trial balloon 150 remains on the screen, for example, until the user finishes with the contextual information or the trial balloon 150 is otherwise is caused to disappear from the screen.
- the contextual information relates to long distance service
- the contextual information may be obtained by or provided to the com manager through a telecommunications manager 40 in the PSTN 38, or through a gateway 28 in a data network 26 (see Fig. 1).
- the com manager may present the contextual information on long distance service by linking to a web site of a particular long
- the user activates the entry 106 corresponding to wireless units in the profile information 102.
- corresponding to wireless units is interpreted as showing a heightened interest in
- trial balloon 152 that includes the following text: "Would you like to see information on wireless units?"
- presentation (or non-presentation) of contextual information proceeds as described
- the inventions allow the user to "drill down” and obtain contextual information on particular elements in an entry of the profile information.
- the entry 102 for "telephone" in the profile information 102 identifies the user's telephone as "Brand X". The user
- Brain X may activate a particular element of an entry, such as the "Brand X" element, and obtain contextual information on that element.
- trial balloon 154 that includes the following text: "Would you like to see information on Brand X?” If the user answers
- Contextual information generally is any type of information that may be associated with or related to a term or element identified by the user. Contextual information may include advertising, marketing, education, consumer, technical,
- Fig. 6 illustrates a message log 50 of the user as illustrated in Fig. 2, but Fig. 6
- trial balloon 160 includes text that asks the user:
- the query or trial balloon presented to the user relates to the
- the query or trial balloon may include a
- the query or trial balloon may include a more particular or directed question
- trial balloon may include more than one question.
- the query may provide a set of questions that "drill down" from the general to the specific so as to determine with greater particularity the type of contextual information sought by the user. For example, if the user responds positively to trial balloon 160 ("Would you like information on e-mail service providers?"), the trial balloon 160 may
- the inventions provide the contextual information based on the responses of the user.
- the "subject” is a wireless number: "(703) 345-6789".
- the following query 164 is presented: "Would you like information on
- the user may be presented with the status reports.
- the user may keep electronic versions of the status reports in his or her word processing program stored in the PC.
- the com manager may have a path set up so as to be able to retrieve the
- the manager may offer the user various options. With the user's selection, the com manager may contact the appropriate service provider and
- the com manager may store profile information on communicating partners of the user. If the user responds positively to
- the com manager may present the user with Dale Malik's profile information as the contextual information.
- Fig. 7 is a flow chart illustrating exemplary actions of the inventions in presenting contextual information to a user. The actions described in connection with
- a user's effort to send an e-mail to a customer may be a good opportunity to present information to the user on the customer's favorite method of communication, especially if the customer's favorite is not e-mail. If the user chooses to communicate via the customer's preference, then the inventions may present the user with a template or otherwise
- the user may be any user's communications with the customer. If the user does not have facility to communicate using the customer's preference, then the user may be
- FIG. 7 is a flow chart illustrating exemplary actions of the inventions in seizing
- the user may click on or otherwise activate a "new communication" feature of the com manager.
- the user supplies the identity of the communicating partner.
- communicating partner has a profile, and if so, whether the communicating partner
- a preference may relate to communication devices and/or communication services, and may include details about such preference(s).
- the communicating partner may prefer to communicate
- the comparison is made to determine whether the user has available the preference(s) of the communicating partner for the user's own use.
- the user may have an e-mail system provided by Service Provider X. If the user has the preference or can make use of it,
- Facilitation may include any action taken to help the user with the
- an e-mail template may be presented to the user for the user's use.
- Information in the template regarding the communicating partner, the user, etc. may be supplied so as to further facilitate the user's communication.
- the user is not automatically presented with contextual
- the user may be asked whether he or she would like information on the preferred e-mail system or service provider of the communicating partner.
- action 194 a determination is made as to whether the user responded positively or negatively to the query of action 192. If a positive response is received,
- the contextual information is presented to the user in action 196 and the process progresses to action 198. But if a negative response is received to the query of action 192, then the process does not present the contextual information, but proceeds to
- action 198 a check whether the user desires to continue with the
- the user's com manager includes profile information on Dale Malik 204.
- a preference for fax communication 206 is indicated in Dale Malik's profile information 205. The preference for fax communication 206 is compared to
- the user's profile information 208 The result of the comparison is that the user does not have a facility for fax communication. Thus, the user is presented with a query
- the inventions allow a fax service provider to present Dale Malik with information on their fax machines or service at a time Dale Malik's interest in
- the inventions allow for the delivery of contextual information such as
- the contextual information may be
- information may be presented in connection with a communication initiated by the user to a communicating partner. Moreover, the contextual information is presented
- the contextual information is presented to a user at a
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Abstract
Description
Claims
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PCT/US2002/031172 WO2003027888A1 (en) | 2001-09-28 | 2002-09-27 | Methods and systems for providing contextual information on communication devices and services |
PCT/US2002/031174 WO2003027889A1 (en) | 2001-09-28 | 2002-09-27 | Methods and systems for a communications and information resource manager |
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US20140344723A1 (en) | 2014-11-20 |
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WO2003027888A1 (en) | 2003-04-03 |
US8341018B2 (en) | 2012-12-25 |
US20130138513A1 (en) | 2013-05-30 |
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