WO2003025696A3 - Dynamic web advertisement and content display system - Google Patents

Dynamic web advertisement and content display system

Info

Publication number
WO2003025696A3
WO2003025696A3 PCT/IL2002/000775 IL0200775W WO03025696A3 WO 2003025696 A3 WO2003025696 A3 WO 2003025696A3 IL 0200775 W IL0200775 W IL 0200775W WO 03025696 A3 WO03025696 A3 WO 03025696A3
Authority
WO
WIPO (PCT)
Prior art keywords
display system
content display
dynamic web
web advertisement
campaign
Prior art date
Application number
PCT/IL2002/000775
Other languages
French (fr)
Other versions
WO2003025696A2 (en
Inventor
David Kedem
Dana Ghavami
Original Assignee
Checkm8 Ltd
David Kedem
Dana Ghavami
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Checkm8 Ltd, David Kedem, Dana Ghavami filed Critical Checkm8 Ltd
Priority to AU2002341357A priority Critical patent/AU2002341357A1/en
Publication of WO2003025696A2 publication Critical patent/WO2003025696A2/en
Publication of WO2003025696A3 publication Critical patent/WO2003025696A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

The present invention suggests a new ad campaign management system, which enables a campaign manager to determine type, scenario (203) and performance parameters. These performances are translated into campaign instruction sets (205), which influence the presentation of the web-pages advertisement. The activation of the advertisements is performed by a java script that is activated once the user starts to download the relevant web-page.
PCT/IL2002/000775 2001-09-19 2002-09-18 Dynamic web advertisement and content display system WO2003025696A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2002341357A AU2002341357A1 (en) 2001-09-19 2002-09-18 Dynamic web advertisement and content display system

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US32354701P 2001-09-19 2001-09-19
US60/323,547 2001-09-19

Publications (2)

Publication Number Publication Date
WO2003025696A2 WO2003025696A2 (en) 2003-03-27
WO2003025696A3 true WO2003025696A3 (en) 2004-03-04

Family

ID=23259672

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IL2002/000775 WO2003025696A2 (en) 2001-09-19 2002-09-18 Dynamic web advertisement and content display system

Country Status (2)

Country Link
AU (1) AU2002341357A1 (en)
WO (1) WO2003025696A2 (en)

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FR2875040B1 (en) * 2004-09-03 2008-11-07 Mobeo Sarl METHOD AND DEVICE FOR NAVIGATION ANALYSIS ON AN INTERNET SITE
US10169765B2 (en) 2004-10-01 2019-01-01 Reachlocal, Inc. Method and apparatus for generating advertisement information for performing a marketing campaign
NL1028483C2 (en) * 2005-03-08 2006-09-11 Matthieu Roland Elvers Internet banner.
US7809740B2 (en) 2006-03-29 2010-10-05 Yahoo! Inc. Model for generating user profiles in a behavioral targeting system
US7814109B2 (en) 2006-03-29 2010-10-12 Yahoo! Inc. Automatic categorization of network events
US8504575B2 (en) 2006-03-29 2013-08-06 Yahoo! Inc. Behavioral targeting system
US8438170B2 (en) 2006-03-29 2013-05-07 Yahoo! Inc. Behavioral targeting system that generates user profiles for target objectives
US7904448B2 (en) 2006-03-29 2011-03-08 Yahoo! Inc. Incremental update of long-term and short-term user profile scores in a behavioral targeting system
US8326353B1 (en) 2007-06-27 2012-12-04 ENORCOM Corporation Customizable mobile device
US8311513B1 (en) 2007-06-27 2012-11-13 ENORCOM Corporation Automated mobile system
KR101217828B1 (en) * 2009-04-30 2013-01-02 주식회사 엔톰애드 Method and apparatus for providing multiple on-line advertisement by using information of scroll-bar location
US9990641B2 (en) 2010-04-23 2018-06-05 Excalibur Ip, Llc Finding predictive cross-category search queries for behavioral targeting
EP2523111A1 (en) * 2011-05-13 2012-11-14 Research In Motion Limited Allocating media decoding resources according to priorities of media elements in received data
US20130335427A1 (en) * 2012-06-18 2013-12-19 Matthew Cheung System and Method for Generating Dynamic Display Ad
US9846893B2 (en) * 2012-07-18 2017-12-19 Google Llc Systems and methods of serving parameter-dependent content to a resource
WO2014014431A1 (en) * 2012-07-20 2014-01-23 Google, Inc. Serving expandable content items
US9430779B1 (en) 2012-07-26 2016-08-30 Google Inc. Determining visual attributes of content items
EP2898460A1 (en) * 2012-09-20 2015-07-29 Google, Inc. Determining a configuration of a content item display environment
US9299090B1 (en) * 2013-04-26 2016-03-29 Slickjump, Inc. Method for rendering advertisements on mobile devices
CN110134895A (en) * 2019-05-10 2019-08-16 拉扎斯网络科技（上海）有限公司 Page display method, device, electronic equipment and computer readable storage medium

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US6324519B1 (en) * 1999-03-12 2001-11-27 Expanse Networks, Inc. Advertisement auction system
US6389467B1 (en) * 2000-01-24 2002-05-14 Friskit, Inc. Streaming media search and continuous playback system of media resources located by multiple network addresses
US6421694B1 (en) * 1996-12-06 2002-07-16 Microsoft Corporation System and method for displaying data items in a ticker display pane on a client computer
US6449765B1 (en) * 1999-08-09 2002-09-10 Acceleration Software International Corporation Varying web page link based on user and web page status

Patent Citations (5)

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US6421694B1 (en) * 1996-12-06 2002-07-16 Microsoft Corporation System and method for displaying data items in a ticker display pane on a client computer
US6324519B1 (en) * 1999-03-12 2001-11-27 Expanse Networks, Inc. Advertisement auction system
US6282567B1 (en) * 1999-06-24 2001-08-28 Journyx, Inc. Application software add-on for enhanced internet based marketing
US6449765B1 (en) * 1999-08-09 2002-09-10 Acceleration Software International Corporation Varying web page link based on user and web page status
US6389467B1 (en) * 2000-01-24 2002-05-14 Friskit, Inc. Streaming media search and continuous playback system of media resources located by multiple network addresses

Also Published As

Publication number Publication date
AU2002341357A1 (en) 2003-04-01
WO2003025696A2 (en) 2003-03-27

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