WO2002091226A1 - Method for detecting and identifying accesses to electronic documents - Google Patents

Method for detecting and identifying accesses to electronic documents Download PDF

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Publication number
WO2002091226A1
WO2002091226A1 PCT/CH2001/000280 CH0100280W WO02091226A1 WO 2002091226 A1 WO2002091226 A1 WO 2002091226A1 CH 0100280 W CH0100280 W CH 0100280W WO 02091226 A1 WO02091226 A1 WO 02091226A1
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WIPO (PCT)
Prior art keywords
document
client system
counter
access
value
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PCT/CH2001/000280
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German (de)
French (fr)
Inventor
Rolf Fey
Original Assignee
Rolf Fey
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by Rolf Fey filed Critical Rolf Fey
Priority to EP01925267A priority Critical patent/EP1386254A1/en
Priority to PCT/CH2001/000280 priority patent/WO2002091226A1/en
Publication of WO2002091226A1 publication Critical patent/WO2002091226A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Definitions

  • the present invention relates to a method according to the preamble of claim 1.
  • Electronic documents are stored, for example, on a server system and made available for retrieval by the client system.
  • the documents are usually retrieved via an electronic network, the network structure being used to verify and, if necessary, grant access to the server system legitimation.
  • this check can be carried out very superficially, or even general access can be released without a special identification check. This condition is often the case with the general availability of electronic documents made available on the Internet, where access can generally and should be anonymous.
  • page counters are known, for example, for recording the number of accesses to such electronic documents. These are programs which are activated when the relevant electronic document is requested on the server system and, among other things, store a counter value which is increased by one unit each time it is accessed. The results of the count value are often integrated in the document to be transmitted with the current value and displayed on the client system.
  • Such page counters provide both the user of the client system and the author or distributor of the electronic document with information about the frequency with which the electronic document in question is called up. Traditionally, this information is provided and used on the server system for statistical evaluations.
  • this information must be transmitted to the server system using separate means. For example, this is also done electronically via a postal system that allows information to be sent to a specific location. Although sender information is forwarded, this usually does not allow reliable identification of the sender. In particular, this type of communication requires a reaction by the client system, and there is no specific call option by the server system, since this only communicates via the electronic document that is available in an identical manner to all client systems.
  • Competitions Every participant in a competition must be identified in the event of a win. This is usually done either by means of a participation certificate, in which it is assumed that the owner was also the real competitor and is therefore entitled to win, or the identification details of each participant must already be communicated to the competition provider when participating in the competition, for example on a corresponding participation form , Such competitions are carried out in the conventional way using paper and mail, or also electronically via the Internet with electronic mail.
  • the object of the present invention was to provide a method which, using the existing facilities for the provision and transmission of electronic documents, enables a specific identification of a specific client system which triggers a defined event.
  • the server can tell the calling client System that sets the counter directly to a defined value, transmit a corresponding message, in particular by transmitting the information of a separate electronic document created for this. Since the server system evaluates the request from the client system, which, for example, calls up the document with the integrated page counter and also operates this page counter itself, it can also redirect the request to such an alternative document.
  • This document can now contain identification features with which the client system can identify itself with conventional transmission devices, for example electronic mail, in the server system.
  • the client system that triggers the event is therefore the only client system to receive this information, while the following client systems in turn receive the original document or an alternative document. This makes it possible, for example, to participate in competitions anonymously and only to announce the identity in the event of a win or not.
  • the server system can preferably define a time window within which a response from the client system must be received, otherwise the profit is considered not to have been realized. This ensures that in the meantime another client system cannot obtain the information from this alternative electronic document without authorization and in the event of a competition identifies itself as a winner without authorization.
  • This procedure can advantageously increase the attractiveness of such a competition, since participation can take place anonymously.
  • such a competition can also be used as an advertising platform, since there is an incentive to call up the relevant electronic document several times in order to take advantage of the chance of winning.
  • the use of the page counter further increases the attractiveness of such a competition, since the participant is able to estimate his chances of winning to a certain extent. If the counter value increases only very slightly when the relevant document is called up several times, this is an indication that the competition does not currently have many participants. For example, by specifying the target value of the counter as a winning event on the electronic document, the presumed time lapse until this target value is reached.
  • An electronic delay unit is preferably integrated in the server system, which prevents
  • Client system produce a high number of page views through the use of programs and practically single-handedly increase the counter to the set profit value within a very short time. This can be done advantageously by a delay procedure, which the electronic signature resp. Notices the network identifier of the respective calling client system and imposes a lock on it for further access during a certain period of time. Exemplary embodiments of the present invention are explained in more detail below with reference to drawings. Show it
  • FIG. 1 schematically shows the optical representation of an electronic document with an integrated counter representation
  • Fig. 2 shows the scheme of networking server and client systems when requesting a document.
  • FIG 1 the optical representation of an electronic document as page 1 is shown schematically in a frame 2.
  • the page 1 preferably contains a counter display 3 and further areas 4, which can contain text or image information.
  • the counter display 3 shows the counter value stored in the server system at the time document 1 was called up.
  • Page 1 can either be displayed as a separate page, or it can be part of another electronic document and be displayed within frame 2.
  • the competition information advantageously includes the indication of the winning counter value, i.e. the value of the counter display 3, at which the calling client system can receive a profit, and also information relating to the profit itself.
  • Page 1 can now advantageously be used, for example, instead of a so-called banner as part of an information page on the Internet.
  • This page 1 can be physically on a different server system than the information page, as described below.
  • FIG. 2 schematically shows the section of a network with a client system C and two server systems S1 and S2. These systems C, S1 and S2 are connected to one another via the known networking technologies, and the connection can advantageously be established via the Internet.
  • the electronic document 1 with counter module is now stored in the server system S1.
  • the counter module for example in the form of a program which is installed in the server system S1 and is started when the electronic document is called up and increments the stored counter value by the value 1, is constructed in a known manner.
  • Another electronic document is stored in the server system S2, which contains a reference to the document 1 in the server system S1.
  • the document 1 is displayed in a section of this document together with the current meter reading.
  • an alternative document is preferably forwarded to the client system C instead of the document 1. Since this alternative document is only transmitted to a single client system C when a single, specific state arrives, this document can be used as an identification means or certificate.
  • the winner of the competition is the user who accesses the document 1 via the client system C in accordance with the number of access specified as the target value. For example, as additional information on document 1 it can be noted that the 10,000th access user receives a certain price. When the document 1 is currently being accessed, the current status of the counter is shown on the counter display 3, so after repeated access to this document, the user can get an idea of the increase in access and thus also of the chance of possibly increasing the price. to be able to win. Since such accesses can be carried out very quickly in succession and in large numbers in a network, in particular the Internet, with the large number of connected client systems C, the increase in the counter can take place very quickly or else very slowly.
  • Participation in such a competition via the counter or Document 1 can be made anonymously, ie no identification data has to be given; simply requesting the corresponding electronic document is sufficient for participation. This increases the attractiveness of such a competition and also has a large advertising impact, since in addition to the price and the profit, an advertising message can also be transmitted with the document. Participants in the competition will also look at document 1 with increasing frequency the closer the counter value 4 approaches the target value.
  • the winner can also be notified immediately by immediately submitting the alternative document. This notification will still be made without identification of the participant, who may or may not identify himself as a winner only on the basis of the information on the prize. So there is also the possibility that the win will not be started.
  • the method according to the invention can advantageously be used to create an attractive advertising medium which can be designed in the form of a competition, practically without any additional technical precautions.
  • an attractive advertising medium which can be designed in the form of a competition, practically without any additional technical precautions.
  • several such electronic documents 1 with counter modules can also be integrated in another electronic document, ie several competitions can be run in parallel.
  • a central operator of such meter documents 1 can advantageously operate a server system S1, to which several different operators of further server systems S2 are connected.
  • the query time of each client system is preferably buffered when the document is called up and when a occurs a certain number of access requests within a certain time interval creates an access lock for an adjustable period of time. With each further access by the client system concerned, this time period can preferably be increased until a certain maximum time period for the access block is reached. This can reliably prevent a certain client system from automatically counting the counter module up to the target value and thus automatically winning the competition, for example.

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

According to the invention, a counting module connected to an electronic document (1), on a server system (S1), detects the number of accesses to the document (1) carried out by client systems (C) which are interconnected in a network, the internet, for example. Said counting module compares the actual access value with a pre-determined, regulated nominal access value and, if the two values correspond, sends an alternative document to the calling client system instead of the originally requested document (1). Said alternative document can have clear identification characteristics by which means the client system (C) can identify itself, in the server system (S1), in a conventional manner, preferably by means of electronic mail. The inventive method enables advantageous competitions to be carried out, whereby anonymous participation is possible, and whereby only in the case of a win, only the winner is identified.

Description

Verfahren zur Erfassung und Identifikation von Zugriffen auf elektronische DokumenteProcedure for recording and identifying access to electronic documents
Die vorliegende Erfindung betrifft ein Verfahren nach dem Oberbegriff von Anspruch 1.The present invention relates to a method according to the preamble of claim 1.
Elektronische Dokumente werden beispielsweise auf einem Server-System gespeichert und zum Abruf durch Client-System zur Verfügung gestellt. Der Abruf der Dokumente erfolgt dabei in der Regel über ein elektronisches Netzwerk, wobei durch die Netzwerkstruktur eine Legitimation des Zugriffes auf das Server-System durch das Client-System überprüft und ggf. gewährt wird. Je nach Art der Legitimation kann diese Prüfung sehr oberflächlich erfolgen, oder sogar ein allgemeiner Zugriff ohne besondere Identifikationsprüfung frei- gegeben sein. Dieser Zustand ist häufig bei der Allgemeinheit zur Verfügung gestellter elektronischer Dokumente im Internet der Fall, wo der Zugriff im Allgemeinen anonym erfolgen kann und auch soll.Electronic documents are stored, for example, on a server system and made available for retrieval by the client system. The documents are usually retrieved via an electronic network, the network structure being used to verify and, if necessary, grant access to the server system legitimation. Depending on the type of legitimation, this check can be carried out very superficially, or even general access can be released without a special identification check. This condition is often the case with the general availability of electronic documents made available on the Internet, where access can generally and should be anonymous.
Zur Erfassung der Anzahl von Zugriffen auf solche elektro- nische Dokumente sind beispielsweise sogenannte Seitenzähler bekannt. Dabei handelt es sich um Programme, welche beim Anfordern des betreffenden elektronischen Dokumentes auf dem Server-System aktiviert werden und unter anderem einen Zählerwert speichern, welcher bei jedem Zugriff je- weils um eine Einheit erhöht wird. Häufig werden die Resultate des Zählwertes in dem zu übermittelnden Dokument mit dem jeweils aktuellen Wert integriert und auf dem Client- System angezeigt. Solche Seitenzähler vermitteln sowohl dem Benutzer des Clientsystems wie auch dem Autor oder Vertreiber des elektronischen Dokumentes die Information über die Häufigkeit des Aufrufes des betreffenden elektronischen Dokumentes. Herkömmlich werden diese Angaben auf dem Server-System für statistische Auswertungen bereitgestellt und genutzt.So-called page counters are known, for example, for recording the number of accesses to such electronic documents. These are programs which are activated when the relevant electronic document is requested on the server system and, among other things, store a counter value which is increased by one unit each time it is accessed. The results of the count value are often integrated in the document to be transmitted with the current value and displayed on the client system. Such page counters provide both the user of the client system and the author or distributor of the electronic document with information about the frequency with which the electronic document in question is called up. Traditionally, this information is provided and used on the server system for statistical evaluations.
Wenn nun die auf den elektronischen Dokumenten befindlichen Informationen eine Reaktion des Benutzers des Client- Systems erwarten, so muss diese Information über separate Mittel an das Server-System übertragen werden. Beispielsweise erfolgt dies ebenfalls auf elektronischem Weg über ein Postsystem, welches das Versenden von Informationen an eine bestimmte Stelle erlaubt. Dabei werden zwar Absenderinformationen weitergeleitet, welche aber wiederum in der Regel keine zuverlässige Identifikation des Absenders erlauben. Insbesondere erfordert diese Art der Kommunikation eine Reaktion durch das Client-System, wobei keine gezielte Aufrufmöglichkeit durch das Server-System vorhanden ist, da dieses lediglich über das allen Client-Systemen in der identischen Art zur Verfügung stehende elektronische Dokument kommuniziert.If the information on the electronic documents now awaits a reaction from the user of the client system, this information must be transmitted to the server system using separate means. For example, this is also done electronically via a postal system that allows information to be sent to a specific location. Although sender information is forwarded, this usually does not allow reliable identification of the sender. In particular, this type of communication requires a reaction by the client system, and there is no specific call option by the server system, since this only communicates via the electronic document that is available in an identical manner to all client systems.
Wenn nun eine zuverlässige Identifikation des Absenders notwendig ist, wie dies beispielsweise bei geldwerten Transaktionen der Fall ist, so wird eine spezielle Kommuni- kationsverbindung zwischen dem Client-System und dem Server-System aufgebaut, welche auf einer vordefinierten Identifikation basiert. Häufig muss diese Identifikation vorgängig separat eingerichtet werden, bei welchem Vorgang auch eine Identifikation des Benutzers, d.h. der Person des Client-Systems erfolgen muss. Bei Anwendungen, welche eine grosse Anzahl Benutzer einbinden soll, aber nur bei einem sehr beschränktem Benutzerkreis schliesslich auch eine genaue Identifikation erfolgen muss, wirkt diese vorgängige Identifikation nun hemmend. Ein Beispiel derartiger Anwendungen sind beispielweiseIf reliable identification of the sender is now necessary, as is the case, for example, with monetary transactions, a special communication connection is established between the client system and the server system, which is based on a predefined identification. This identification often has to be set up separately beforehand, in which process the user, ie the person of the client system, must also be identified. In applications which are intended to involve a large number of users, but only when there is a very limited number of users, an accurate identification has to be carried out, this previous identification now has an inhibiting effect. An example of such applications are, for example
Wettbewerbe. Jeder Teilnehmer an einem Wettbewerb muss im Falle eines Gewinnes identifiziert werden können. Dies erfolgt herkömmlicherweise entweder über ein Teilnahmezertifikat, bei welchem vermutet wird, dass der Besitzer auch der wahre Wettbewerbsteilnehmer war und somit gewinnberechtigt ist, oder es müssen bereits bei der Teilnahme am Wettbewerb, beispielsweise auf einem entsprechenden Teilnahmeformular, die Identifikationsangaben jedes Teilnehmers dem Wettbewerbsanbieter mitgeteilt werden. Derartige Wettbewer- be werden auf herkömmliche Art mittels Papier und Postverkehr durchgeführt, oder aber auch auf elektronischem Weg über das Internet mit elektronischem Postverkehr.Competitions. Every participant in a competition must be identified in the event of a win. This is usually done either by means of a participation certificate, in which it is assumed that the owner was also the real competitor and is therefore entitled to win, or the identification details of each participant must already be communicated to the competition provider when participating in the competition, for example on a corresponding participation form , Such competitions are carried out in the conventional way using paper and mail, or also electronically via the Internet with electronic mail.
Die Aufgabe der vorliegenden Erfindung bestand nun darin, ein Verfahren bereitzustellen, welches erlaubt, unter Aus- nützung der bestehenden Einrichtungen zur Bereitstellung und Übermittlung von elektronischen Dokumenten eine gezielte Identifikation eines bestimmten Client-Systemes zu ermöglichen, welches ein definiertes Ereignis auslöst.The object of the present invention was to provide a method which, using the existing facilities for the provision and transmission of electronic documents, enables a specific identification of a specific client system which triggers a defined event.
Diese Aufgabe wird erfindungsgemäss durch die kennzeichnen- den Verfahrensmerkmale nach Anspruch 1 gelöst.According to the invention, this object is achieved by the characterizing method features according to claim 1.
Weitere, bevorzugte Ausführungsformen der Erfindung ergeben sich aus den Merkmalen der Ansprüche 2 bis x.Further preferred embodiments of the invention result from the features of claims 2 to x.
Indem das Resultat des Seitenzählers auf dem Server direkt ausgenutzt wird, kann der Server dem aufrufenden Client- System, welches den Zähler unmittelbar auf einen definierten Wert setzt, eine entsprechende Meldung übermitteln, insbesondere durch das Übermitteln der Informationen eines hierfür erstellten, separaten elektronischen Dokumentes. Da das Server-System die Anforderung des Client-Systems auswertet, welches beispielsweise das Dokument mit dem integrierten Seitenzähler aufruft und auch diesen Seitenzähler selbst betreibt, kann es auch die Anforderung auf ein solches, alternatives Dokument umleiten. Dieses Dokument kann nun Identifikationsmerkmale enthalten, mit welchen sich das Client-System seinerseits mit herkömmlichen Übermittlungseinrichtungen, beispielsweise elektronischer Post, beim Server-System identifizieren kann. Das das Ereignis auslösende Client-System erhält demnach als einziges Client- System diese Angaben, während die folgenden client-Systeme wiederum das ursprüngliche Dokument oder ebenfalls ein alternatives Dokument erhalten. Damit wird es möglich, beispielweise an Wettbewerben anonym teilzunehmen und erst im Falle eines Gewinnes die Identität bekannt zu geben oder auch nicht.By directly using the result of the page counter on the server, the server can tell the calling client System that sets the counter directly to a defined value, transmit a corresponding message, in particular by transmitting the information of a separate electronic document created for this. Since the server system evaluates the request from the client system, which, for example, calls up the document with the integrated page counter and also operates this page counter itself, it can also redirect the request to such an alternative document. This document can now contain identification features with which the client system can identify itself with conventional transmission devices, for example electronic mail, in the server system. The client system that triggers the event is therefore the only client system to receive this information, while the following client systems in turn receive the original document or an alternative document. This makes it possible, for example, to participate in competitions anonymously and only to announce the identity in the event of a win or not.
So kann das Server-System vorzugsweise ein Zeitfenster definieren, innerhalb welchem eine Antwort des Client-Systems eingehen muss, ansonsten der Gewinn als nicht realisiert betrachtet wird. Damit kann sichergestellt werden, dass sich nicht zwischenzeitlich ein anderes Client-System unbefugterweise die Informationen dieses alternativen elektronischen Dokumentes beschaffen kann und sich im Falle eines Wettbewerbes unberechtigterweise als Gewinner identifiziert. Vorteilhaft kann durch dieses Verfahren die Attraktivität eines derartigen Wettbewerbes gesteigert werden, da die Teilnahme anonym erfolgen kann. Als zusätzlicher Vorteil lässt sich ein derartiger Wettbewerb auch als Werbeplatt- form nutzen, da ein Anreiz geschaffen ist, das betreffende elektronische Dokument mehrfach aufzurufen, um die Gewinnchance auszunutzen.For example, the server system can preferably define a time window within which a response from the client system must be received, otherwise the profit is considered not to have been realized. This ensures that in the meantime another client system cannot obtain the information from this alternative electronic document without authorization and in the event of a competition identifies itself as a winner without authorization. This procedure can advantageously increase the attractiveness of such a competition, since participation can take place anonymously. As an additional advantage, such a competition can also be used as an advertising platform, since there is an incentive to call up the relevant electronic document several times in order to take advantage of the chance of winning.
Der Einsatz des Seitenzählers steigert die Attraktivität eines solchen Wettbewerbes weiter, da der Teilnehmer in der Lage ist, seine Gewinnchancen in einem gewissen Masse selbst abzuschätzen. Wenn sich bei mehrmaligem Aufruf des entsprechenden Dokumentes der Zählerwert nur sehr gering erhöht, ist das ein Hinweis, dass der Wettbewerb derzeit nicht viele Teilnehmer aufweist. Indem beispielsweise der Zielwert des Zählers als Gewinnereignis auf dem elektronischen Dokument mit angegeben wird, kann so der mutmassliche Zeitablauf bis zum Erreichen dieses Zielwertes abgeschätzt werden.The use of the page counter further increases the attractiveness of such a competition, since the participant is able to estimate his chances of winning to a certain extent. If the counter value increases only very slightly when the relevant document is called up several times, this is an indication that the competition does not currently have many participants. For example, by specifying the target value of the counter as a winning event on the electronic document, the presumed time lapse until this target value is reached.
Vorzugsweise wird im Server-System eine elektronische Ver- zögerungseinheit integriert, welche verhindert, dassAn electronic delay unit is preferably integrated in the server system, which prevents
Client-System durch Verwendung von Programmen eine hohe Anzahl von Seitenaufrufen produzieren und damit praktisch den Zähler im Alleingang innert kürzester Zeit auf den eingestellten Gewinnwert hochfahren. Dies kann vorteilhaft durch eine Verzögerungsprozedur erfolgen, welche sich die elektronische Signatur resp. Netzwerkkennung des jeweiligen aufrufenden Client-Systems merkt und für diese eine Sperre für einen weiteren Zugriff während einer bestimmten Zeitperiode verhängt. Ausführungsbeispiele der vorliegenden Erfindung werden nachstehend anhand von Zeichnungen noch näher erläutert. Es zeigenClient system produce a high number of page views through the use of programs and practically single-handedly increase the counter to the set profit value within a very short time. This can be done advantageously by a delay procedure, which the electronic signature resp. Notices the network identifier of the respective calling client system and imposes a lock on it for further access during a certain period of time. Exemplary embodiments of the present invention are explained in more detail below with reference to drawings. Show it
Fig. 1 schematisch die optische Darstellung eines elektronischen Dokumentes mit integrierter Zählerdarstellung;1 schematically shows the optical representation of an electronic document with an integrated counter representation;
Fig. 2 das Schema der Vernetzung von Server- und Client-Systemen bei einer Dokumentenanforderung.Fig. 2 shows the scheme of networking server and client systems when requesting a document.
In Figur 1 ist schematisch die optische Darstellung eines elektronischen Dokumentes als Seite 1 in einem Rahmen 2 dargestellt. Die Seite 1 enthält vorzugsweise eine Zähleranzeige 3 und weitere Bereiche 4, welche Text- oder Bildinformationen enthalten können. Die Zähleranzeige 3 zeigt den zum Zeitpunkt des Aufrufes des Dokumentes 1 im Server- System gespeicherten Zählerwert an. Die Seite 1 kann entweder als eigenständige Seite angezeigt werden, oder aber ein Bestandteil eines anderen, elektronischen Dokumentes sein, und in diesem innerhalb des Rahmens 2 dargestellt werden.In Figure 1, the optical representation of an electronic document as page 1 is shown schematically in a frame 2. The page 1 preferably contains a counter display 3 and further areas 4, which can contain text or image information. The counter display 3 shows the counter value stored in the server system at the time document 1 was called up. Page 1 can either be displayed as a separate page, or it can be part of another electronic document and be displayed within frame 2.
Als Text- und oder Bildinformation kann nun beispielsweise eine Werbebotschaft zusammen mit Wettbewerbsangaben eingesetzt werden. Die Wettbewerbsangaben enthalten vorteilhaft die Angabe des Gewinnzählerwertes, d.h. des Wertes des Zähleranzeige 3, bei welchem das aufrufende Client-System einen Gewinn erhalten kann, sowie auch Informationen in Bezug auf den Gewinn selbst.An advertising message together with information about the competition can now be used as text and or image information, for example. The competition information advantageously includes the indication of the winning counter value, i.e. the value of the counter display 3, at which the calling client system can receive a profit, and also information relating to the profit itself.
Durch mehrfaches Aufrufen der Seite 1 wird nun jeweils immer ein anderer, aktueller Zählerwert dargestellt. Wenn sich nun dieser Zählerwert dem Gewinnzählerwert nähert, wird der Anreiz gesteigert, die Seite mehrfach nacheinander aufzurufen, um ggf. den Gewinn realisieren zu können. Dabei werden aber auch die zusätzlichen Informationen dieser Seite 1 bewusst oder unbewusst aufgenommen, was insbesondere zur Vermittlung von Werbebotschaften genutzt werden kann.By calling up page 1 several times, a different, current counter value is always displayed. Now when this counter value approaches the winning counter value, the incentive is increased to access the page several times in succession in order to possibly realize the profit. However, the additional information on page 1 is also consciously or unconsciously recorded, which can be used in particular to convey advertising messages.
Die Seite 1 kann nun beispielsweise vorteilhaft anstelle eines sogenannten Banners als Seitenbestandteil einer Informationsseite in Internet eingesetzt werden. Dabei kann sich diese Seite 1 physisch auf einem anderen Server-System befinden als die Informationsseite, wie dies nachstehend beschrieben wird.Page 1 can now advantageously be used, for example, instead of a so-called banner as part of an information page on the Internet. This page 1 can be physically on a different server system than the information page, as described below.
In Figur 2 ist schematisch der Ausschnitt eines Netzwerkes mit einem Client-System C und zwei Server-Systemen Sl und S2 dargestellt. Die Verbindung dieser Systeme C, Sl und S2 untereinander erfolgt über die bekannten Vernetzungstechnologien, vorteilhaft kann die Verbindung über das Internet erfolgen.FIG. 2 schematically shows the section of a network with a client system C and two server systems S1 and S2. These systems C, S1 and S2 are connected to one another via the known networking technologies, and the connection can advantageously be established via the Internet.
Im Server-System Sl ist nun das elektronische Dokument 1 mit Zählbaustein gespeichert. Der Zählbaustein, beispiels- weise in Form eines Programms, welches im Server-System Sl installiert ist und beim Abrufen des elektronischen Dokumentes gestartet wird, und dabei den gespeicherten Zählerwert jeweils um den Wert 1 inkrementiert, ist in bekannter Weise aufgebaut.The electronic document 1 with counter module is now stored in the server system S1. The counter module, for example in the form of a program which is installed in the server system S1 and is started when the electronic document is called up and increments the stored counter value by the value 1, is constructed in a known manner.
Im Server-System S2 ist unter anderem ein weiteres elektronisches Dokument gespeichert, welches einen Verweis auf das Dokument 1 im Server-System Sl enthält. Bei der Anzeige dieses Dokumentes auf dem Client-System C wird das Dokument 1 in einem Teilbereich dieses Dokumentes zusammen mit dem dannzumal aktuellen Zählerstand angezeigt.Another electronic document is stored in the server system S2, which contains a reference to the document 1 in the server system S1. When this document is displayed on the client system C, the document 1 is displayed in a section of this document together with the current meter reading.
Erreicht nun der Zählerwert durch Aufruf des Dokumentes Dl im Server-System Sl einen vorgegebenen Sollwert, so wird anstelle des Dokumentes 1 vorzugsweise ein alternatives Dokument an das Client-System C weitergeleitet. Da dieses alternative Dokument nur einem einzigen Client-System C beim Eintreffen eines einzigen, bestimmten Zustandes übermittelt wird, kann dieses Dokument als Identifikationsmittel oder Zertifikat verwendet werden.If the counter value now reaches a predetermined target value by calling up the document D1 in the server system S1, then an alternative document is preferably forwarded to the client system C instead of the document 1. Since this alternative document is only transmitted to a single client system C when a single, specific state arrives, this document can be used as an identification means or certificate.
Mit diesem Verfahren kann nun vorteilhaft ein Wettbewerb über die elektronischen Dokumente veranstaltet werden. Gewinner des Wettbewerbes ist derjenige Benutzer, welcher über das Client-System C entsprechend der als Sollwert vor- gebebenen Zugriffszahl auf das Dokument 1 zugreift. So kann beispielsweise als Zusatzinformation auf dem Dokument 1 vermerkt sein, dass der 10000-ste Zugreifer einen bestimmten Preis erhält. Beim aktuellen Zugriff auf das Dokument 1 wird über die Zähleranzeige 3 der aktuelle Stand des Zäh- lers dargestellt, der Benutzer kann sich also nach mehrmaligem Zugriff auf dieses Dokument ein Bild über die Zunahme der Zugriffe und somit auch über die Chance, den Preis ggf. gewinnen zu können, machen. Da derartige Zugriffe in einem Netzwerk, insbesondere dem Internet mit der grossen Anzahl von angeschlossenen Client-Systemen C sehr rasch aufeinanderfolgend und in hoher Zahl ausgeführt werden können, kann die Zunahme des Zählers sehr rasch erfolgen oder aber auch sehr langsam. Die Teilnahme an einem solchen Wettbewerb über den Zählbaustein resp. das Dokument 1 kann anonym erfolgen, d.h. es müssen keine Identifikationsdaten angegeben werden, das Anfordern des entsprechenden elektronischen Dokumentes allein genügt bereits für die Teilnahme. Dies erhöht die Attraktivität eines solchen Wettbewerbes und bringt auch eine gros- se Werbewirkung mit sich, da neben der Preisangabe und dem Gewinn auch eine Werbebotschaft mit dem Dokument übermittelt werden kann. Die Teilnehmer am Wettbewerb werden sich auch immer häufiger das Dokument 1 ansehen, je näher sich der Zählerwert 4 dem Sollwert annähert.With this method, a competition about the electronic documents can now advantageously be organized. The winner of the competition is the user who accesses the document 1 via the client system C in accordance with the number of access specified as the target value. For example, as additional information on document 1 it can be noted that the 10,000th access user receives a certain price. When the document 1 is currently being accessed, the current status of the counter is shown on the counter display 3, so after repeated access to this document, the user can get an idea of the increase in access and thus also of the chance of possibly increasing the price. to be able to win. Since such accesses can be carried out very quickly in succession and in large numbers in a network, in particular the Internet, with the large number of connected client systems C, the increase in the counter can take place very quickly or else very slowly. Participation in such a competition via the counter or Document 1 can be made anonymously, ie no identification data has to be given; simply requesting the corresponding electronic document is sufficient for participation. This increases the attractiveness of such a competition and also has a large advertising impact, since in addition to the price and the profit, an advertising message can also be transmitted with the document. Participants in the competition will also look at document 1 with increasing frequency the closer the counter value 4 approaches the target value.
Gleichzeitig kann auch sofort erkannt werden, ob noch eine Gewinnchance verbleibt, nämlich solange der Sollwert noch nicht erreicht worden ist, oder ob der Wettbewerb durch Er- reichen des Sollwertes beendet ist.At the same time, it can also be immediately recognized whether there is still a chance of winning, namely as long as the target value has not yet been reached, or whether the competition has ended when the target value has been reached.
Weiter kann der Gewinner durch die sofortige Übermittlung des alternativen Dokumentes auch unmittelbar benachrichtigt werden. Diese Benachrichtigung erfolgt noch ohne Identifikation des Teilnehmers, der erst aufgrund der Gewinnangabe sich als Gewinner identifizieren kann oder aber auch nicht. Es besteht also auch die Möglichkeit, dass der Gewinn gar nicht angetreten wird.The winner can also be notified immediately by immediately submitting the alternative document. This notification will still be made without identification of the participant, who may or may not identify himself as a winner only on the basis of the information on the prize. So there is also the possibility that the win will not be started.
Vorteilhaft kann durch das erfindungsgemässe Verfahren neben der rein statistisch interessierenden Grosse der Zugriffe auf ein elektronisches Dokument praktisch ohne weitere zusätzlichen technischen Vorkehrungen ein attraktives Werbemittel geschaffen werden, welches sich in Form eines Wettbewerbes gestalten lässt. Selbstverständlich können auch mehrere derartige elektronische Dokumente 1 mit Zählerbausteinen in einem anderen elektronischen Dokument integriert werden, d.h. es können mehrere Wettbewerbe parallel betrieben werden.In addition to the size of the access to an electronic document that is of purely statistical interest, the method according to the invention can advantageously be used to create an attractive advertising medium which can be designed in the form of a competition, practically without any additional technical precautions. Of course, several such electronic documents 1 with counter modules can also be integrated in another electronic document, ie several competitions can be run in parallel.
Vorteilhaft kann ein zentraler Betreiber derartiger Zählerdokumente 1 ein Server-System Sl betreiben, an welches sich mehrere, unterschiedliche Betreiber von weiteren Server- Systemen S2 anschliessen.A central operator of such meter documents 1 can advantageously operate a server system S1, to which several different operators of further server systems S2 are connected.
Um eine Beeinflussen des Zählerbausteines durch ein auf ei- nem Client-System C ausgeführten Programms, welches automatisch in kurzer Zeit eine grosse Anzahl Zugriffsabfragen erzeugen kann, zu verhindern, wird vorzugsweise der Abfragezeit jedes Client-Systems beim Aufruf des Dokumentes zwischengespeichert und beim Auftreten einer bestimmten Anzahl Zugriffsabragen innerhalb eines bestimmten Zeitintervalls eine Zugriffssperre für eine einstellbare Zeitspanne erstellt. Bei jedem weiteren Zugriff des betreffenden Client- Systems kann diese Zeitspanne vorzugsweise erhöht werden, bis eine bestimmte maximale Zeitspanne für die Zugriffs- sperre erreicht ist. Damit kann zuverlässig verhindert werden, dass ein bestimmtes Client-System automatisch den Zählerbaustein rasch auf den Zielwert hochzählt und damit automatisierbar beispielsweise den Wettbewerb gewinnt. In order to prevent the counter module from being influenced by a program executed on a client system C, which can automatically generate a large number of access queries in a short time, the query time of each client system is preferably buffered when the document is called up and when a occurs a certain number of access requests within a certain time interval creates an access lock for an adjustable period of time. With each further access by the client system concerned, this time period can preferably be increased until a certain maximum time period for the access block is reached. This can reliably prevent a certain client system from automatically counting the counter module up to the target value and thus automatically winning the competition, for example.

Claims

Patentansprüche claims
1. Verfahren zur Erfassung und Identifizierung eines Client-Systemes (C) beim Erreichen eines definierten Soll- Zugriffswertes auf ein auf einem Server-System (S2) gespeicherten elektronischen Dokumentes (1) bei der Anforderung des Dokumentes durch das Client-System (C) , dadurch gekennzeichnet, dass das Dokument (1) mit mindestens einem Zähl- baustein gekoppelt ist, welcher jeweils den elektronischen Zugriff auf das Dokument erfasst und einen Zählerstand bei jedem Zugriff um eins erhöht, wobei der Zählerstand an- schliessend mit dem Soll-Zugriffswert verglichen wird und beim Übereinstimmen des Zählerstandes mit dem Soll- Zugriffswertes dem aufrufenden Client-System (C) ein alternatives elektronisches Dokument anstelle des ursprünglich angeforderten Dokumentes (1) übermittelt.1. Method for detecting and identifying a client system (C) when a defined target access value is reached on an electronic document (1) stored on a server system (S2) when the document is requested by the client system (C) , characterized in that the document (1) is coupled to at least one counter module, which in each case detects electronic access to the document and increases a counter reading by one with each access, the counter reading then being compared with the target access value and if the counter reading matches the target access value, the calling client system (C) receives an alternative electronic document instead of the originally requested document (1).
2. Verfahren nach Anspruch 1, dadurch gekennzeichnet, dass das Dokument (1) eine Zähleranzeige (3) aufweist, wel- ehe mit dem Zählerbaustein gekoppelt wird und den jeweils aktuellen Zählerwert mit dem Dokument (1) übermittelt.2. The method according to claim 1, characterized in that the document (1) has a counter display (3), which is coupled to the counter module and transmits the current counter value with the document (1).
3. Verfahren nach Anspruch 1 oder 2, dadurch gekennzeichnet, dass im Dokument (1) weitere Informationen gespeichert und angezeigt werden, insbesondere Informationen über den Soll-Zugriffswert.3. The method according to claim 1 or 2, characterized in that further information is stored and displayed in the document (1), in particular information about the target access value.
4. Verfahren nach einem der Ansprüche 1 bis 3, dadurch gekennzeichnet, dass das alternative Dokument in einem an- deren Speicherbereich des Server-Systems (Sl) gespeichert wird als das Dokument (1) .4. The method according to any one of claims 1 to 3, characterized in that the alternative document in a whose storage area of the server system (Sl) is saved as the document (1).
5. Verfahren nach einem der Ansprüche 1 bis 4, dadurch gekennzeichnet, dass im alternativen Dokument eindeutige Identifikationsmerkmale gespeichert und dargestellt werden, vorzugsweise Identifikationsnummern- und -Zahlenfolgen.5. The method according to any one of claims 1 to 4, characterized in that unique identification features are stored and displayed in the alternative document, preferably identification number and number sequences.
6. Verfahren nach einem der Ansprüche 1 bis 5, dadurch gekennzeichnet, dass nach einer vordefinierten Anzahl Aufrufe des Dokumentes (1) durch ein bestimmtes Client-System der Zugriff für das aufrufende Client-System (C) für eine bestimmte, einstellbare Zeitspanne gesperrt wird.6. The method according to any one of claims 1 to 5, characterized in that after a predefined number of calls to the document (1) by a particular client system, access to the calling client system (C) is blocked for a certain, adjustable period of time ,
7. Verfahren nach Anspruch 6, dadurch gekennzeichnet, dass die Zeitspanne der Sperrzeit nach jedem weiteren Aufruf durch das jeweilige Client-System (C) um einen ein- stellbaren Wert erhöht wird.7. The method according to claim 6, characterized in that the time period of the blocking time is increased by an adjustable value after each further call by the respective client system (C).
8. Verfahren nach Anspruch 6 oder 7, dadurch gekennzeichnet, dass nach Erreichen einer bestimmten maximalen Zeitspanne der Zugriff wieder normal freigestellt wird. 8. The method according to claim 6 or 7, characterized in that after a certain maximum period of time access is released again normally.
PCT/CH2001/000280 2001-05-08 2001-05-08 Method for detecting and identifying accesses to electronic documents WO2002091226A1 (en)

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