WO2002086669A3 - Method and system for distributing targeted advertising - Google Patents

Method and system for distributing targeted advertising Download PDF

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Publication number
WO2002086669A3
WO2002086669A3 PCT/US2002/012480 US0212480W WO02086669A3 WO 2002086669 A3 WO2002086669 A3 WO 2002086669A3 US 0212480 W US0212480 W US 0212480W WO 02086669 A3 WO02086669 A3 WO 02086669A3
Authority
WO
WIPO (PCT)
Prior art keywords
promotion
subscriber
distributing
subscribers
ability
Prior art date
Application number
PCT/US2002/012480
Other languages
French (fr)
Other versions
WO2002086669A2 (en
Inventor
Leif Linde
Original Assignee
Ericsson Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Ericsson Inc filed Critical Ericsson Inc
Priority to AU2002305210A priority Critical patent/AU2002305210A1/en
Priority to GB0323934A priority patent/GB2390925A/en
Publication of WO2002086669A2 publication Critical patent/WO2002086669A2/en
Publication of WO2002086669A3 publication Critical patent/WO2002086669A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • G06Q30/0258—Registration

Abstract

The present invention provides an Internet based service that enables retailers to create and distribute promotions to customers based on profile criteria (figure 1, items 115, 135). These promotions are distributed to all types of wireless and mobile devices, as well as the Internet. This service also has the ability to track the reception and acceptance of the promotion from the end user, and provide the retailers with the ability to monitor the promotion activity to determine if it has been received and executed. The present invention also provides a method, computer program and system for distributing a promotion by selecting one or more subscribers to receive the promotion based on target subscriber information associated with the promotion and subscriber information associated with each subscriber, obtaining subscriber delivery information for each of the selected subscribers, and distributing the promotion to each of the selected subscribers based on the subscriber delivery information for the selected subscriber.
PCT/US2002/012480 2001-04-19 2002-04-17 Method and system for distributing targeted advertising WO2002086669A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
AU2002305210A AU2002305210A1 (en) 2001-04-19 2002-04-17 Method and system for distributing targeted advertising
GB0323934A GB2390925A (en) 2001-04-19 2002-04-17 Method and system for distributing targeted advertising

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US09/838,489 US20020184086A1 (en) 2001-04-19 2001-04-19 Method and system for distributing targeted advertising
US09/838,489 2001-04-19

Publications (2)

Publication Number Publication Date
WO2002086669A2 WO2002086669A2 (en) 2002-10-31
WO2002086669A3 true WO2002086669A3 (en) 2003-02-13

Family

ID=25277207

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2002/012480 WO2002086669A2 (en) 2001-04-19 2002-04-17 Method and system for distributing targeted advertising

Country Status (4)

Country Link
US (1) US20020184086A1 (en)
AU (1) AU2002305210A1 (en)
GB (1) GB2390925A (en)
WO (1) WO2002086669A2 (en)

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Also Published As

Publication number Publication date
US20020184086A1 (en) 2002-12-05
WO2002086669A2 (en) 2002-10-31
GB2390925A (en) 2004-01-21
GB0323934D0 (en) 2003-11-12
AU2002305210A1 (en) 2002-11-05

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