WO2002082374A3 - Alternative advertising in pre-recorded media - Google Patents

Alternative advertising in pre-recorded media Download PDF

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Publication number
WO2002082374A3
WO2002082374A3 PCT/US2002/010645 US0210645W WO02082374A3 WO 2002082374 A3 WO2002082374 A3 WO 2002082374A3 US 0210645 W US0210645 W US 0210645W WO 02082374 A3 WO02082374 A3 WO 02082374A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
displayed
recorded
alternative
trick play
Prior art date
Application number
PCT/US2002/010645
Other languages
French (fr)
Other versions
WO2002082374A2 (en
Inventor
Michael A Plotnick
Charles A Eldering
Robert F Deitrich
Douglas J Ryder
Herbert M Lustig
Original Assignee
Expanse Networks Inc
Michael A Plotnick
Charles A Eldering
Robert F Deitrich
Douglas J Ryder
Herbert M Lustig
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Expanse Networks Inc, Michael A Plotnick, Charles A Eldering, Robert F Deitrich, Douglas J Ryder, Herbert M Lustig filed Critical Expanse Networks Inc
Priority to CA2442842A priority Critical patent/CA2442842C/en
Priority to AU2002307128A priority patent/AU2002307128A1/en
Publication of WO2002082374A2 publication Critical patent/WO2002082374A2/en
Publication of WO2002082374A3 publication Critical patent/WO2002082374A3/en

Links

Classifications

    • G—PHYSICS
    • G11—INFORMATION STORAGE
    • G11B—INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORD CARRIER AND TRANSDUCER
    • G11B27/00—Editing; Indexing; Addressing; Timing or synchronising; Monitoring; Measuring tape travel
    • G11B27/005—Reproducing at a different information rate from the information rate of recording
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • G—PHYSICS
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    • G11B—INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORD CARRIER AND TRANSDUCER
    • G11B27/00—Editing; Indexing; Addressing; Timing or synchronising; Monitoring; Measuring tape travel
    • G11B27/02—Editing, e.g. varying the order of information signals recorded on, or reproduced from, record carriers
    • G11B27/031—Electronic editing of digitised analogue information signals, e.g. audio or video signals
    • G11B27/036—Insert-editing
    • H—ELECTRICITY
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    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/2343—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
    • H04N21/234381—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements by altering the temporal resolution, e.g. decreasing the frame rate by frame skipping
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    • H04N21/252—Processing of multiple end-users' preferences to derive collaborative data
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    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4314—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
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    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
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    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
    • H04N21/4402—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving reformatting operations of video signals for household redistribution, storage or real-time display
    • H04N21/440236—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving reformatting operations of video signals for household redistribution, storage or real-time display by media transcoding, e.g. video is transformed into a slideshow of still pictures, audio is converted into text
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    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
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    • H04N21/440281—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving reformatting operations of video signals for household redistribution, storage or real-time display by altering the temporal resolution, e.g. by frame skipping
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    • H04N21/4508—Management of client data or end-user data
    • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
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    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
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    • H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
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    • H04N21/47217—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks
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    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
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    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
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    • H04N21/812—Monomedia components thereof involving advertisement data
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    • H04N9/8042—Transformation of the television signal for recording, e.g. modulation, frequency changing; Inverse transformation for playback involving pulse code modulation of the colour picture signal components involving data reduction

Abstract

Presenting viewers (1260) with an alternative brief version of a recorded advertisement (1720) when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement (1600). The alternative advertisement (1720) may be displayed instead of or in conjunction with the recorded advertisement (1600) (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (1720) (trick play advertisement) may be a marketing message that is a static screen (940) presenting a logo or a portion of the recorded advertisement (1600), or may be condensed version of the actual advertisement. The trick play advertisements (1720) may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement (1720).
PCT/US2002/010645 2001-04-03 2002-04-03 Alternative advertising in pre-recorded media WO2002082374A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
CA2442842A CA2442842C (en) 2001-04-03 2002-04-03 Alternative advertising in pre-recorded media
AU2002307128A AU2002307128A1 (en) 2001-04-03 2002-04-03 Alternative advertising in pre-recorded media

Applications Claiming Priority (6)

Application Number Priority Date Filing Date Title
US28103701P 2001-04-03 2001-04-03
US60/281,037 2001-04-03
US32999201P 2001-10-17 2001-10-17
US60/329,992 2001-10-17
US10/006,874 US8290351B2 (en) 2001-04-03 2001-11-14 Alternative advertising in prerecorded media
US10/006,874 2001-11-14

Publications (2)

Publication Number Publication Date
WO2002082374A2 WO2002082374A2 (en) 2002-10-17
WO2002082374A3 true WO2002082374A3 (en) 2003-05-08

Family

ID=27358208

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2002/010645 WO2002082374A2 (en) 2001-04-03 2002-04-03 Alternative advertising in pre-recorded media

Country Status (4)

Country Link
US (7) US8290351B2 (en)
AU (1) AU2002307128A1 (en)
CA (1) CA2442842C (en)
WO (1) WO2002082374A2 (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8837920B2 (en) 2001-04-03 2014-09-16 Prime Research Alliance E., Inc. Alternative advertising in prerecorded media

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US9165604B2 (en) 2015-10-20
US9479803B2 (en) 2016-10-25
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US8290351B2 (en) 2012-10-16
US20020144262A1 (en) 2002-10-03
US8116616B2 (en) 2012-02-14
US20080059997A1 (en) 2008-03-06
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US8837920B2 (en) 2014-09-16
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