WO2002050760A1

WO2002050760A1 - Audio/video commerce application architectural framework

Info

Publication number: WO2002050760A1
Application number: PCT/US2001/049395
Authority: WO
Inventors: Kenneth L. Levy; R. Stephen Hiatt; Geoffrey B. Rhoads
Original assignee: Digimarc Corporation
Priority date: 2000-12-18
Filing date: 2001-12-17
Publication date: 2002-06-27
Also published as: AU2002235231A1

Abstract

The present invention provides an inventive architectural framework for use in audio/video commerce applications. In one embodiment, message types are used in different applications. These applications may be conceptualized as falling into three classes: 1) broadcast monitoring, copyright communication, copy/play control, file verification, and PC connected e-commerce; 2) forensic tracking, content monitoring, and asset management; and 3) set-top box connected e-commerce.

Description

Audio/Video Commerce Application Architectural

Framework

1 Related Application Data

The subject matter ofthe present application is related to that disclosed in U.S. Patent Applications 09/571,422, 60/189,246, 60/190,481, 09/597,209, 09/563,664, 09/660,756, 09/620,019, 09/661,900, 09/503,881, 09/452,023, 60/256,628 and laid- open PCT application WO 00/54453.

2 Introduction and Summary of the Invention

2.1 Goals

The below-detailed AudioNideo Commerce Application Architectural Framework is an exemplary foundation for a variety of audio and video watermarking applications. These applications may be conceptualized as falling into three classes:

• Broadcast monitoring, copyright communication, copy/play control, file verification, and PC connected e-commerce

• Forensic tracking, content monitoring, and asset management

• Set-top box connected e-commerce.

Audio/Video commerce applications can further be categorized into one of two categories - Local or Connected. These categories are overlapping because some applications may include aspects of both categories. Local applications, such as copy/play control, need to locally interpret a watermark and apply the desired action (e.g., "Do Not Copy"). Connected applications, such as broadcast monitoring, copyright communication, forensic tracking, content monitoring, asset management, and connected e-commerce, need to connect to a remote entity, e.g., a Central Server and Database, to understand how to fully respond. This framework does not rely on a particular watermarking technology. Indeed, it is contemplated that different types of watermarks may be applied to different objects. Moreover, object identification may be conveyed by means other than watermark, e.g., header data or separately represented meta data. Standardization of certain ofthe data thereby conveyed, however, allow the architecture to support a wide variety of systems.

2.2 Terminology

The following section contains definitions ofthe terms used in this document, and a list of abbreviations.

2.2.1 Definitions (Table 1 )

2.2.2 Abbreviations (Table 2)

2.3 Local Applications

Local applications don't require the application to connect to a Central Server to interpret the watermark. Copy/play control issues, including copy protection and adult filtering, are examples of Local Applications. Without talking with a Central Server, the rendering device (i.e. NCR, DVD, STB, TN) knows whether it can play or record the content based on the watermark.

2.3.1 Framework Focus

Since Local Applications require much less structure than Connected Applications, most of this framework is about Connected Applications. When applicable to Local Applications, this framework includes the ability to enable them.

2.4 Connected Applications

Connected applications are applications that must connect to a Central Server to interpret the data in the watermark. Connected applications include broadcast monitoring, copyright communication, forensic tracking, content monitoring, asset management, and connected-content e-commerce.

The reader may ask, why not embed the link directly as a watermark or metadata? The answer is that it is more flexible to embed an ID, and use a secondary database to link that ID to some external information, such as a URL. The secondary database can easily allow links to be updated and dynamically changed depending on the situation. For example, different links may be provided depending on whether the consumer is using a PC or PDA, or if they are linking from an image on their desktop or within an image editor, such as Adobe Photoshop. In addition, the secondary database can allow information to be displayed without an associated link.

This ID configuration also greatly reduces the number of bits being used. This is critical for watermarks because watermarking is a tradeoff of embedded bit capacity, computational performance, imperceptibility, reliability and robustness. When using non-compliant editors, watermarks stick to the content during format changes or operations, such as open and save, with non-compliant editors. Thus, they are more robust than metadata, and can be used to provide content protection.

In addition, many Local Applications can be enhanced when the system is connected. For example, the Local Application may only know that the content is adult content, but after connecting to a Central Server with a content ID, the server can provide a complete rating scheme.

2.5 Drawings

The present invention will be even more readily appreciated with reference to the following drawings.

Fig. 1 is a block diagram showing a connected application's system overview. Fig. 2 is a block diagram showing a connected application's linking stage. Fig. 3 illustrates standard interfaces for the linking stage. Fig. 4 illustrates a standard interfaces information relationship. Fig. 5 illustrates potential usage models for audio/video commerce. Fig. 6 is a diagram illustrating various watermark tradeoffs.

Fig. 7 illustrates the standard interfaces with a connected-content response highlighted. Fig. 8 illustrates the standard interfaces with a connected-content message highlighted. Fig. 9 illustrates the standard interfaces with an application message highlighted.

Fig. 10 illustrates the standard interfaces with a watermark payload highlighted.

Fig. 11 illustrates the standard interfaces with a watermark protocol highlighted. Detailed Description

2.6 Digimarc Examples

Currently, Digimarc has two Connected Applications products on the market, Digimarc MediaBridge and Image Commerce.

Digimarc's two Connected Applications (Digimarc MediaBridge and Digimarc Image Commerce) use Digimarc's central system, sometimes called Digimarc Grand Central. Most importantly, this central system is designed to be open, such that other vendors can use the system to link their embedded IDs via their proprietary Product Handlers. In addition, although currently the central Internet server has one location, it can include linked and globally located central systems. (As such, the term "the Central Servers" is used to refer to all ofthe linked central Internet servers, and the term "a Central Server" is used to refer to one of these central Internet servers. The terms Product Handler, Central Router, and Central Database are used similarly.)

2.6.1 Digimarc MediaBridge

Digimarc MediaBridge currently enables content-providers and owners to embed watermarks into printed media, such as ads, editorial images and packaging. This process enables the consumer to connect directly to the content owner's web page by showing the ad, editorial image or packaging to a standard PC video camera. This web page can be deep inside the content owner's web site. The user can go directly to a specific web page without having to remember a long URL that is printed on the image. In addition, the consumer can be presented with a choice of places to go, including places for unbiased information or to purchase an item.

Other applications for Digimarc MediaBridge allow advertisers to use watermarked ads or coupons to run sweepstakes. If the consumer is required to redeem the coupon, i.e. show it to a PC camera, within the advertiser's store, this application gets consumers into the store with the potential to immediately win merchandise. In addition, the automatic redemption reduces costs ofthe sweepstakes. 2.6.2 Digimarc Image Commerce

With Digimarc Image Commerce, image owners are provided with content security and Connected Applications. The image owner embeds a registered watermark ID into their image using watermarking plug-ins provided with most standard image editors, such as Adobe Photoshop, Corel Photopaint, and Ulead products, or downloaded from Digimarc's web site. Web crawlers search the web looking for the content owner's watermarked image, and report back the web sites that display the image. If any web sites are not authorized by the content owner to use the images, the content owner is notified of illegal use of their content.

Synergistically, the same watermark ID can link consumers with authorized or non- authorized images to the web site ofthe content owner to purchase the current image, a high-resolution version, or similar images. Currently, the consumer enables the link by right clicking on the image from their desktop (assuming they have downloaded the ReadMarc v2 plug-in) or from using the plug-ins mentioned above. Soon, the consumer may be able to enable the link from Internet Explorer or Netscape Navigator.

2.7 Connected Application 's Concept of Operation

A Connected Application involves two stages, the registration stage and the linking stage. The system overview is shown is Fig. 1.

2.7.1 Registration stage

The registration stage registers the identifiers for the content and enables the identifier to be embedded into the content. The registration system uses a standard set of APIs.

2.7.2 Linking stage

The linking stage requires the reader application to send data to a Central Server. This Central Server then accesses a Central Database to obtain the desired information, and then returns the information to the application. This desired information is usually a web address or list of web addresses from which the user may choose one.

A Central Server includes two stages, a Central Router and a Product Handler. This design allows the Central Servers to be more efficient, flexible, and modular. It also allows an open interface for the Central Routers to interact with proprietary Product Handlers.

A Central Router reads the connected-content XML header and passes the Connected- Content Message to the correct Product Handler. The Product Handler interprets the Connected-Content Message body and returns the desired information, such as a URL, to a Central Router. This Central Router then returns the desired information to the watermark reader or related application. These steps for the linking phase are shown in Fig. 2.

2.8 Standard Interfaces: Linking Stage

The Standard Interfaces for the linking stage are shown in Fig. 3. In the diagram, the rendering application refers to a product whose primary function is not reading watermarks. For example, the application could be Real Jukebox or Windows Media Player.

Local control products do not need the Central Servers' layers, but do require the layers between the rendering application and the content. For Connected Applications, there may or may not be an application between the Central Servers and the watermark reader. In other words, the watermark reader may interact directly with a Central Server.

In addition, the application may exist and either forward a Connected-Content Message developed by the watermark reader, or encapsulate the reader's Connected-Content Message within its own Connected-Content Message. This action is acceptable behavior. This behavior allows multiple applications, including a universal reader, to interact with each other and a Central Server.

2.8.1 Standard Terminology

The Standard Interfaces provide a standard terminology to be used in documents and discussions. The Standard Interfaces include the Connected-Content Response, Connected-Content Message, Application Message, Watermark Payload, and Watermark Protocol.

2.8.2 Standard Interfaces' Information Relationship

The Standard Interfaces have the following information relationship as shown in Fig. 4.

2.9 Usage Models

2.9.1 Potential Usage Models

This framework allows content to be uniquely identified in one of two ways. The first method is to use a unique object ID:

Unique Object ID

X bits

The second is to use a unique client ID and related object ID, unique only to that client:

In either case, note that the object ID can be used to identify the content and/or a transaction. 2.9.2 Digimarc Experience

Currently, Digimarc MediaBridge uses the first method because customers don't want to have any participation in maintaining a Central Database. Thus, when using only a Central Server based system without any client servers, object ID unique for every piece of content is advantageous. Unique object IDs use fewer bits to uniquely identify each printed image, and the Central Database is less likely to have errors because only one ID uniquely identifies a printed image, and if that ID is duplicated, the system knows there is an error.

Digimarc Image Commerce uses the second method. In contrast, many of Digimarc Image Commerce customers want to maintain a local database containing object IDs that relates to their content and/or transactions and is proprietary. Thus, the second method is advantageous for these customers. With this second method, each central sever database includes fewer IDs because the client's database system usually contains object IDs. In addition, the client can then keep the meaning of each object ID private to their system. Finally, the central system can register the object IDs if the client cannot or does not want to use their proprietary system.

2.9.3 Potential Audio/Video Commerce Usage Models

Potential audio/video commerce usage models are shown in Fig. 5. In the diagram, any content-owner usage model can be used with any distributor usage model and any server usage model. For example, content owner model A does not to be used with distributor model F and then server model K, but A can be used with H and L. Both methods of uniquely identifying content are enabled. The differences between content owner usage models B and C is that the Content- Owner ID and Content-Owner Object ID are embedded at the same time in model B and at different times in model C. For example, the Content-Owner Object ID may be embedded at the distributor. The similar difference occurs with Distributor usage models G and H. For example, the Distributor Object ID may be embedded by the set- top box and include a transaction ID that identifies the local broadcaster and end-user (accounting for privacy issues).

2.9.4 Minimal Requirements for Audio/Video Commerce Preferred Usage Models

The preferred usage models ofthe audio/video commerce watermarking applications have the following minimal requirements, as shown in Table 3 below.

Table 3

2.10 Requirements

This section describes the requirements for this framework.

2.10.1 System Requirements

The following bullet points outline preferred requirements for a complete system, independent of watermarking application.

Interfaces are flexible and extendable

All Standard Interfaces, including the Connected-Content Response,

Connected-Content Message, Application Message, Watermark Payload, and

Watermark Protocol, should be easily upgraded to a new version.

Optimization of watermark bits, performance, perceptibility and robustness

Watermarks are a tradeoff (see Fig. 6) between embedded bit capacity, computational performance, imperceptibility, reliability for false readings, and robustness to malicious or accidental removal. Thus, based on each watermarking application requirements, the system should optimize this tradeoff.

Resistant to format changes

The framework should take into account that content can change format. For example, CD or DND- Audio can be ripped into MP3 or AAC. A movie sound track can also be converted to MP3. Similarly, a video freeze frame can be saved as a still image. • Applicable to universal watermark readers

The system should enable universal watermark reader applications, where universal readers are products that read all watermarks. For example, Real Jukebox may want to read and interact with all audio watermarks. Universal readers can work in two ways:

1. Universal watermark readers that directly interact with a Central Server, even though they may call other watermark readers to read the embedded watermarks.

2. Universal watermarks readers that call additional watermark readers, and these additional watermark readers interact with a Central Server.

• Access to context

The Connected Application should be able to act depending on related circumstances by having access to context data. For example, the Product Handler may want to know if audio came directly from the DND-A or as a compressed MP3 or SDMI file, such that it can direct the user to e-commerce for the format that he/she prefers. Alternatively, the system may want to know if the consumer is using a PDA or PC, or if the user is within an application or connecting from Window's desktop.

2.10.2 Watermarking Requirements

Table 4 outlines preferred requirements for one embodiment of our watermarking technology. Of course, each application can have additional and more specific requirements based on these general requirements.

Video Requirements (Table 4):

Preferably, the watermark should survive the following format changes for audio, as shown in Table 5:

Table 5

2.11 Document Organization The framework for a system that meets these requirements is described in detail in the following sections. The document is organized based on the Standard Interfaces defined in Fig. 3, beginning with the top-level Connected-Content Response, moving downwards through the Connected-Content Message, Application Message, Watermark Payload, and ending with the bottom-level Watermark Protocol.

After describing each interface, the document includes a section on standardization for third party vendors. This patent document includes detailed connected-content examples below.

3 Connected-Content Response

A connected content response is illustrated in Fig. 7.

3.1 Connected-Content Response Overview

The Connected-Content Response is the interface that defines the response of a Central Server to the watermark reader or separate application. The Connected-Content Response interface is simple. It includes a success code and URL or error code and associated text. An example is in Appendix A: Connected-Content Response

3.2 Multiple Links

Multiple link examples are demonstrated in Section 9.3. The multiple links are presented to the consumer for his/her choice after the Connected-Content Message is processed. The list of links could include a link for unbiased information, a link to purchase the product at the users preferred online stores, and a link to the owner's web page.

4 Connected-Content Message

Standard Interfaces for a connected-content message are illustrated in Fig. 8. 4.1 Connected-Content Message Overview

The Connected-Content Message is the interface that defines the message sent from the watermark reader or separate application to a Central Server. The Connected-Content Message interface includes an XML Header and Body. An example is shown in Appendix B: Connected-Content Message .

4.2 Connected-Content Message XML Header

To enable the Central Servers to work with any vendor's products, the Central Servers use an open interface to receive request packets and to send response to the originating user.

The basics ofthe open interface are a flexible request and response package structure and a defined connection method based on industry standards.

The XML header is a simple structure that includes the:

• Vendor

• Application

4.3 Connected-Content Message XML Body

The Connected-Content Message definitions can be divided into the following:

3. Request Code

4. Primary Information

5. Secondary Information

Primary and Secondary information may change by request code, but in general conform to the definitions below.

The Request Code instructs the Product Handler to take a specified action. It is mandatory within the Product Information. The Primary Information portion contains the data required to properly service the request. The Primary Information varies based on the Request Code.

The Secondary Information is intended for aggregate usage monitoring and reporting, engineering analysis.

Personal data about the user may be used for detailed usage monitoring and to obtain user specific connected-content responses. Because Secondary Information may contain private information, the tags and data are only sent if allowed by the consumer. If consumers allow personal data to be gathered, they should receive a benefit for providing this information.

4.3.1 Primary Information

As shown in Table 6, the Primary Information needed currently includes:

Table 6

Other request codes are anticipated. Each will have its own list of mandatory and optional primary information fields. Optional fields are excluded from the primary information when there is no value associated.

4.3.1.1 Aggregate Usage Monitoring

Aggregate usage monitoring is an auto response system. Aggregate usage monitoring does not actually require the sending of personal information. It only requires connected-content messages to be sent without the user's input. As such, aggregate usage monitoring may be an option presented to the consumer, separate from secondary information. Once again, the consumer should receive benefits for allowing this action, and be informed that no personal information is being transmitted. Once again, if this approach is taken, the secondary tags should not even be sent, thus reducing any chance of raising privacy issues.

4.3.2 Secondary Information and Privacy Issues

Privacy issues must be considered when sending the secondary information. The user should be asked and should permit the secondary information to be sent, and the user should receive some type of benefit for allowing this data to be collected. The secondary information tags are not sent without user permission.

Secondary Information includes:

• User ID

• Machine ID

With these two identifiers, a Central Server may determine some ofthe following:

• Preferred spoken language • Input device

• Operating system

• Country

• Sex

• Age bracket

• Postal code.

These two identifiers allow for the following actions:

• Aggregate usage monitoring and reporting

• Engineering analysis

• Personal data about the user to be used for detailed usage monitoring and user specific connected-content responses.

4.3.3 Examples

Connected-Content examples are shown in Section 0.

5 Application Message

Standard interfaces for an application message are shown in Fig. 9.

5.1 Application Message Overview

The Application Message is the interface that defines the message sent from the watermark reader to the rendering application, if one exists, and/or included within the Connected-Content Message. It includes the information from the Watermark Payload and additional related information available from the watermark reader. It is only one component ofthe Connected-Content Message.

The field sizes in the Application Message should be large enough to hold future Watermark Payloads, but small enough that a minimal number of Internet packets need to be sent to a Central Server. In other words, Application Message fields are shells for the Watermark Payload, and all ofthe bits in the Application Message field are not embedded!

The Application Message interface format is shown below:

Message Type Information Bits

16 bits Undefined

This format provides maximum flexibility and extensibilities.

5.2 Registering and Reserved Message Types

Third party vendors can register new Application Message type with the Central Servers and Databases and produce proprietary format as long as the format includes an initial 16-bit message type. However, it is optimal if their format can fit into existing types, preferably type 4. Application message types' 128 to 255 are reserved for future uses.

5.3 Application Message Types

Several application message types have been defined. This section describes the Application Message types.

• Application Message type 1

This is the simplest interface. It allows the product to format the information bits however it wants, and requires the Product Handler for proper parsing. The usage of this format can be updated without the rendering application being affected - only the watermark reader and Product Handler have to be updated. However, this format does not allow the application to interpret the message locally, thus reducing the copy/play control functionality. This interface is for future watermarking applications.

• Application Message types 2 and 3

These interfaces are designed to meet specific needs ofthe content owners and distributor, respectively. Although these types reduce the chance of incorrect formatting and interpretation, they are less flexible for future uses.

Examples of type 2 applications are: Broadcast Monitoring, Copyright Communication, Copy/Play Control, File Verification, Content Monitoring, Asset Management, Forensic Tracking and Connected e-Commerce.

Examples of type 3 applications are for Distributors using Broadcast Monitoring, Copyright Communication, Copy/Play Control, File Verification, Content Monitoring, Asset Management, Forensic Tracking and Connected e-Commerce.

• Application Message type 4

This interface is defined to enable all current audio/video commerce watermarking applications and possibly future applications. It also enables potential streaming applications by providing the number of information bits following the message type. The only downside is that systems have to be aware that IDs equal to 0 mean the field is not being used, i.e. not valid. The CMC bits are designed to indicate whether the bits are used, possibly with a value of 0, or not used. For all these reasons, Application Message type 4 is the preferred type since it can accommodate all watermarking applications and clients. Type 4 applications include all AudioNideo Commerce Watermarking Applications.

• Application Message type 5

This interface is compliant with the proposed European Broadcast Union (EBU) system. It demonstrates how easy this framework adapts to other systems. This is one example of a message type that is compliant, and many others could easily be designed and registered, or this message type can be changed if the EBU changes its format. Refer to Section 6.6 for a detailed demonstration.

All Application Message types include CMC bits for local copy control as well as connected copyright issues. Although it is expected that local copy control issues will be handled by a special copy control watermark, these CMC bits are optional and extend beyond DVD CPTWG or SDMI copy control. The adult bit is used to identify, and filter (if desired) adult content. Finally, copy protection and connected applications may merge in the future; thus, we have defined types to enable this merger.

5.4 Definition of Application Message Fields

The definition of each section is as follows: Table 7

The CMC bits for type 2 are defined as follows. Table 8

A C language implementation is shown in Appendix C: Example Application Message C-Class.

5.5 Uniqueness of IDs

Content-Owner IDs and Distributor IDs are globally unique. Third party vendors may be required to use these IDs; thus, they will be unique across third party vendors.

In the preferred usage models, the object IDs are not globally unique, but unique to each client ID (i.e. Content-Owner ID or Distributor ID). This usage model is advantageous because fewer bits have to be embedded than needed if object IDs were globally unique. This model also enables the central servers to forward the information to client servers, which can interpret the object IDs, with only the registration ofthe client ID.

The disadvantage is that content is uniquely identified by a pair of IDs rather than with one ID. As long as applications are aware and respect this fact, this disadvantage is minimal. By including the Watermark Payload version in the Application Message, this framework enables the choice of re-using object IDs or not when a new Watermark Payload version is implemented. A new Watermark Payload version probably means that a new Watermark Protocol has been developed. This Watermark Protocol is more robust with higher embedded bit capacities. At that time, the choice between re-using object IDs or not can be made depending on how much the new bit capacities have increased.

More object IDs are available if object IDs are re-used. The disadvantage is that the content is uniquely identified by more than one ID and now requires the inclusion of a Watermark Payload version. Once again, as long as applications are aware and respect this fact, this disadvantage is minimal.

Along the same lines, object IDs for audio and video don't have to be different. However, since video can be captured frame-by-frame as images, images should use a different Watermark Protocol than video frames. If they ever use the same protocol, images and videos should make sure their IDs never match, i.e. remain unique. This is not advisable since it would be difficult to manage, and require large payloads.

5.5.1.1 Standardization: Specs for Third Party Vendors

As mentioned above, third party vendors should use global Content-Owner IDs and Distributor IDs. As such, the system will make sure that content owners only have one ID across all vendors. This means that if the vendor is using a proprietary registration handler, the Central Systems will have to handle the Content-Owner ID registrations.

5.6 Public or Private Object ID

Object IDs can identify the content, the content and its format, and/or a transaction, such as a sale of to the content. These object IDs can be inteφreted by a Central Server (a.k.a. public) or a client server (a.k.a. private). Thus, a private object ID does not mean that the ID cannot be read, but that the central or public system does not know how to interpret the ID, and should forward it to one ofthe client's servers.

6 Watermark Payload

Fig. 10 illustrates standard interfaces for a watermark payload.

6.1 Watermark Payload Overview

The Watermark Payload is the interface that defines the format ofthe data bits. This usually includes several unique identifiers, which are to be embedded by the watermark. The Watermark Payload interface includes the format ofthe bits. It is an internal format to the watermark reader, and highly related to the watermark protocol.

6.2 Watermark Protocols and Watermark Payload Versions and Types

Watermark Payload versions and types are not explicitly embedded in the Watermark Payload, but are determined from the Watermark Protocols used for each Watermark Payload type. In other words, if the watermark reader can detect the watermark, the reader knows the protocol and, thus, implicitly knows the type. From the Watermark Payload type, the version is known, since each type is specific to one Watermark Payload version.

This payload configuration reduces the number of bits to be embedded. Even if payload bits were used to embed the type and version, the protocol would probably need to be changed because the new type would most likely include a different number of embedded bits. This would inherently change the protocol. Similarly, a new version is only defined when there is a new protocol. In addition, this payload configuration offers a lot of flexibility for the system to keep client IDs, even identical IDs, separate across different Watermark Protocols. To this end, the Watermark Payload version is part ofthe Application Message as fully described in Section 5.5. The Watermark Payload type determines in which fields of the Application Message to store the payload.

6.3 Copy Control Information (CCI)

The Watermark Payload version 1 does not explicitly include CCI bits. The CCI bits (stored in the CMC part ofthe Application Message) can be determined by the reader from the usage of a specific watermark protocol.

For DVD video content, the CCI bits will be determined from the presence ofthe watermark and, possibly, an associated wobble track payload. The presence ofthe watermark identifies that the content is protected (i.e. robust watermark). The presence ofthe wobble track means that the content has not been copied, and its absence means the content has been copied (i.e. fragile watermark). The connected-content watermark reader may not be allowed to read a Millennium watermark, and, in that case the CCI bits will be left as 0s (where the CCI valid bit - CMC bit 0 - is left as 0).

However, for non-DVD video and non-DVD or SDMI audio content, the presence of a specific Watermark Protocol can identify the content as protected. In other words, one Watermark Protocol is used to embed the Content-Owner Object ID for non-copy protected content and another is used for copy protected content³. In the future, a fragile watermark can be added for copy-once (i.e. one generation) capabilities, if desirable. The presence ofthe watermark can be determined in hardware, without reading the payload bits, thus reducing the cost ofthe copy control hardware. Then, the Watermark Payload can be read in software, where the Connected Application can be applied.

6.4 Watermark Payload Types for Audio/Video Commerce

Watermark Payload Type 1 :

6.4.1 Watermark Payload Type 2:

Content-Owner Object ID

30 bits (1 billion objects)

6.4.2 Watermark Payload Type 3

6.4.3 Watermark Payload Type 4

Distributor Object ID

30 bits (1 billion objects)

6.5 Watermarking Types for Watermarking Applications

Table 8:

6.6 Watermark Payload Types for EBU

This section discusses defining Watermark Payloads that are EBU compliant. The next section discusses the differences between the EBU Watermark Payloads and other payloads contemplated herein. The data is from the EBU specs document N/WTM 031, Geneva, 22 October 1999, "EBU NWTM0311.doc".

6.6.1 Watermark Payload Type 5: W1 Ownership

6.6.2 Watermark Payload Type 6: W2 Contribution Protection

6.6.3 Watermark Payload Type 7: W3 End user anti-piracy (fingerprint)

Data (not yet defined - could be PIN)

64 bits

6.7 Discussion of EBU System

This framework enables EBU compliant systems with the definitions of Application Message type 5 and the Watermark Payload types 5, 6 and 7 (6.6). However, the preferred Watermark Message type 4 and Watermark Payload types 1 through 4 are not EBU compliant.

The first layer ofthe EBU system requires 64 embedded bits and locks the system to 32k local agencies. The framework detailed herein defines a different lower level Watermark Payload and Protocol that can handle all ofthe requirements ofthe EBU with the advantage of allowing 1 million client systems to be linked and only requires 51 bits to be embedded.

In addition, the complete EBU system requires 192 embedded bits to handle ownership, distribution and end-user fingeφrinting. The present system, in contrast, can enable these requirements with 102 embedded bits, and be more flexibile in enabling linking to one million content-owner and one million distributor systems, or using a central system.

6.8 Public Payloads

This section describes a public payload structure for use in audio or video digital watermarking systems. One suitable system is the Philips Watercast™ video watermarking system, which is used by way of example in some ofthe following subsections. (Additional background information about the WaterCast system is available from Philips.). Of course, other watermarking systems will equally benefit from our inventive layering and payload message types discussed herein. Indeed, any watermarking based system that envisions content being handled by multiple parties, or envisions a need for content identification will benefit from our inventive techniques.

In one embodiment of this aspect ofthe present invention, our inventive payload structure is used in connection with a watermark-based broadcast monitoring system (audio or video). Two general requirements of broadcast monitoring are to 1) embed and read a unique payload at set intervals (e.g., .01 seconds, 1 second, 5 seconds, etc.), and 2) prevent a first party from reading (or decoding) a second party's watermark.

Other environments benefiting from our inventive payload structure include rights management, forensic tracking, data management and enhanced content, to name just a few.

Our payload structure can be used in both a public key and private key system (defined below). In our preferred embodiments, the inventive payload structure and/or layering is used with a centralized router and database, e.g., to facilitate video/audio watermark ID registration and reporting.

6.8.1 Definitions

Private Key System

A Private Key System is a watermarking system where a watermark detector requires a private key used by the watermark embedder in order to detect and read a watermark payload.

Public Key System

A Public Key System is a watermarking system where a watermark detector requires a public key to detect and read the watermark payload. The term "public key" as is used in this section (6.8+) should not be confused with public key infrastructure cryptology. Payload

A payload is a format or collection of digital watermark data bits. A payload can optionally carry several unique identifiers.

Content ID

• A content ID is a number or identifier that uniquely identifies an item of content. Content items include audio and video, although the concepts in this section can be extended to images and other data. Preferably, the content owner's name is maintained in a related database under, e.g., a Content ID database entry.

Distributor ID

• A distributor ID is a number or identifier that uniquely identifies a distributor, such as the content aggregator (including Networks) or service provider for broadcast video, as well as distributor or retailer for recorded media .

6.8.1.1 Watermarking Applications and Watermark Payload

The following ten (10) underlined sections (e.g., "Copyright Communication") define various watermarking applications, related watermark payload, and database requirements.

Copyright Communication

Application: Communicate and link to copyright information

Watermark Payload: Content ID

Database: Relate content ID to content owner

Copy Protection

Application: Identifies whether content can be copied Watermark Payload: CCI bits Database: N/A

Broadcast Monitoring

Application: Content owner or distributor can track use of their content

Watermark Payload: Content ID, and possibly Distributor ID and time information

Database: Links content ID to content owner and distributor ID to content aggregator (including Networks) or service provider for broadcast video, as well as distributor or retailer for recorded media.

Internet Monitoring

Application: Content owner or distributor can track use of their content over the Internet

Watermark Payload: Content ID

Database: Links content ID to content owner

Content Filtering

Application: Content can be identified and classified

Watermark Payload: Content ID or Classification code

Database: If using content ID, database must contain classification codes

Forensic Tracking

Application: Locates the source of content

Watermark Payload: Forensic database owner ID and Forensic ID, such as account or smart-card ID

Database: Private database linking forensic ID to a person

Authentication

Application: Identifies if original content has been altered Watermark Payload: Presence (fragile watermark) and/or continuity of (robust) watermark guarantees unaltered content

Database: N/A

Asset Management

Application: Connecting content outside the Asset Management System back to the Asset Management System

Watermark Payload: Content ID, and possibly Distributor ID

Database: Content ID linked to content owner, Distributor ED linked to asset management system

Rights Management

Application: Connecting content outside the DRM back to the DRM and links to contents usage rules and billing information

Watermark Payload: Content ED, and possibly Distributor ED

Database: Content ED linked to content owner, usage rules, and billing information, Distributor ID linked to method of distribution

Content-as-Portal e-Commerce

Application: Delivers targeted communications and information across the internet associated with content being consumed

Watermark Payload: Content ED, and possibly Distributor ED

Database: Content ED linked to content owner and related content and information, Distributor ID linked to method of distribution 6.8.2 Payload Structure

Our payload structure as described herein has been designed for flexibility. A preferable environment for our payload is an architecture that includes unique content IDs, such that a central router knows a content owner's name (or other identifier, such as an account) and/or knows an EP address to link to a database (e.g., a central or distributed database) to retrieve the content owner's name or other information. This architecture allows content owners to exchange content with minimal changes to the system and no changes to the watermark payload.

Our payload works well with an architecture based upon unique content identifiers (e.g., a "Content ID") such that a central router knows the content owner's name and/or IP address to link to a distributed private database. This architecture allows content owners to buy and sell content with minimal changes to the system and no changes to the watermark payload.

One design consideration is capacity ofthe watermark. In a time-independent mode, a watermark system typically embeds a watermark with a payload in the range of 2 - 256 range. Most preferably, the payload is in a range of 16 - 72 bits. (We note that the WaterCast system currently envisions multi-sized payloads, such as 36 and 72-bit payloads.). Choosing, for example, a 36-bit payload allows layering multiple watermarks (or watermark messages) in the same video frame (or audio segment). Layering multiple watermarks as such in a broadcast monitoring environment allows different broadcasters to watermark their content, even if the content has been previously watermarked, without compromising the quality ofthe content. Similarly, distributors can watermark content that they receive from content owners.

6.8.3. Payload Modes

Our payload structure accommodates systems using multiple modes or structures. For example, consider a system that has both a time dependent and time independent mode, each discussed below. Which mode is used can be based upon the needs ofthe particular application or operating environment, and/or how the content will be watermarked downstream. The payload modes are preferably determined in advance of the watermarking process and a watermark embedder and detector can be manually (or automatically) configured to correct the payload mode.

6.8.3.1 Time Dependent Mode

The time dependent mode is useful for applications where a date/timestamp (DTS) sufficiently identifies content, along with minimal identifiers such as an embedder identifier or a distribution channel ID. (In a preferred embodiment, the DTS is automatically updated at a predetermined time interval (e.g., every 1 second, etc.) by the embedder once the embedding process starts.). An example payload structure, e.g., for a 36-bit time dependent mode, uses a 12-bit DTS field and a 24-bit identifier field. Of course, the bit-size can be varied according to different payload capacity and/or to accommodate other payload fields, etc.

6.8.3.2 Time Independent Mode

The time independent mode is used when there is either no need for a DTS or the payload is periodically changing. This mode is particularly useful when the payload contains a content ED and distributor ED in the same watermark. The embedding platform has complete control ofthe embedding system in this case.

6.8.4 Payload Layering

Multiple layers can be embedded in content, preferably with non-objectionable quality degradation. It should be appreciated that the term "layer" refers to a watermarking protocol or format (discussed below). The term "layer" may alternatively refer to an embedding session, process, or payload structure. In one embodiment, a "message type" (discussed below) is used as a layer or as a layer component. Consider an example where up to four (4) layers are embedded in a content item. For example, a message type 0 may be embedded by a content owner as layer 0 to identify the content, and a message type 1 can be embedded by a content distributor as layer 1 to identify the distributor. Layer 1 is typically embedded at a later time, and perhaps with a different protocol, than layer 0. Layers can also include usage rules to regulate usage ofthe content. In a four-layer example, one layer can include usage rules for the content. Or in an eight-layer example, perhaps two or more layers carry usage rules. The number of layers used in these examples is for illustrative puφoses only. The number of layer and the layers carrying usage rules may vary. Of course, the upper limit of layers that can be embedded in an item of content may be bounded by visibility or degradation considerations.

6.8.4.1 Layering and Public Keys

The number of public keys used with an item of content preferably corresponds to the number of layers embedded in the content. For example, in a four-layer example, there are preferably four corresponding public keys. Preferably, the four keys are unique and standardized as layers 1, 2, 3 and 4. An adult key (or bits) can be added to a layer for additional screening and content control. For example, consider the following:

o Public Key Layer 1

^■ Public Key Layer 1 Adult Content o Public Key Layer 2 o Public Key Layer 3 o Public Key Layer 4

6.8.5 Relationship with Private Key Systems

The privacy aspect of a private key system can be accomplished with this public key system via a "Privacy Code." For example, when considering the WaterCast system, the system's watermark detector will only output the payload for this layer if it has been enabled with the Privacy Code, found in message types 8 to 12 below (section 6.8.6+). If the detector is not enabled to read the watermark, the output of the detector gives no indication that a watermark was found. Several advantages of using a Privacy Code are as follows:

1. In order to obtain information protected by the Privacy Code, the code itself will need to be compromised and used in a pirate detector.

2. Even if the information contained in the payload is compromised, the related database that acts on the payload can be designed to require authentication before acting upon the payload.

3. Encryption is not used since it would change the payload to a different, but identical, payload each time. A method to overcome this limitation is to use a time-based encryption scheme. The scheme can be rather expensive to implement.

6.8.6 Payload Message Types

For the following discussion, a payload message is assumed to include between one (1) and four (4), 36-bit packets. (It should be appreciated, however, that the number of bits, packets, etc. could vary without deviating from the scope ofthe present invention. Hence, the following discussion is given by way of example.). Each payload message is identified as one of many different message types. Each unique message type includes different information, based on the requirements of individual applications. For example, if there is a requirement that an identifier be detected each and every second, message type 0 can be used to carry this identifier. But if a content ED and a distributor ED are needed, for example, then a message type 2 can be used. The number of message types can vary according to the watermark system. Preferably, a system includes enough message types to provide system flexibility and versatility.

6.8.6.1 Packet Format and Message Types

In our continuing example, each packet includes 36-bits. The first packet segment, e.g., the first 6-bits, forms the message type and sequence number ofthe packet. The remaining number of bits forms the message (or data) payload. Of course, the number of bits per segment is varied in other embodiments. For example, a packet may include 16, 48, 72, 144 or 256 bits, etc., where the respective number of bits is variously allocated to the message type, sequence number and data payload.

A generic format for a 36-bit packet is:

Specific message types are discussed below. Different message types can be layered on top of each other, to provide additional information, especially when this information is to be embedded at a different time and/or location. The number of layer per content item can vary as discussed above. In addition, the sequence bits allow the detector to know the format ofthe data payload after its first second of detection. As such, if a message type has 3 packets, the detector can detect it in, e.g., 3 seconds (e.g., in the WaterCast system) as opposed to having to wait until the first packet is identified and start from there - which would have taken, on average, 4.5 seconds, if used.

Message Type 0: Content ID

Message Type 0 is used in those instances where an ID needs to be detected at given intervals, e.g., once every .5, 1, 3, 5, etc. seconds, and where the content needs to be uniquely identified independent of a broadcaster, distributor, content owner or service provider. Typically, watermark message detection/decoding takes a finite amount of processing time. For example, a message may take a minimum of .025 seconds, .5 seconds or 1 second, etc. (In the Watercast system, for example, we understand that detection of this watermark message type should take about 1 second.). The detection interval should be set to allow sufficient detection time.

Message Type 1: Distributor ID

Message Type 1 is preferably used to uniquely identify a distributor content, but when the distributor ED cannot be added at the same time or location as the Content ED. The Distributor ED can refer to the content aggregator (including Networks) or service provider for broadcast video, as well as distributor and retailer for recorded media. This message type can be added as an additional layer and, optionally, in conjunction with Message Type 0. (In the WaterCast system, for example, we understand that detection of this watermark message type should take about 1 second.).

Message Type 2: Content and Distributor ID

Message Type 2 is used when the distributor needs to be identified and an ID registered by the content owner is used to identify the content, but where time is not necessarily of the essence and utilizing the watermarking layers for future use may be required. Both Content and Distributor ID can be embedded at the same time and location. Message Type 2 requires additional processing time due to the dual sequence processing. (We understand that the detection time needed by the WaterCast system for this message should be about 2 seconds.).

Message Type 3: Content ID with DTS

Message Type 3 is used for broadcast monitoring where a Distributor ID is not needed. Message Type 3 should be used when there is a need for minimizing the use of layers for later watermarking activates. (We understand that the detection time needed by the WaterCast system for this message should be about 2 seconds.). This message type must be created by an embedding platform application since it cannot be used with WaterCast in the time dependent mode. In addition, one-second accuracy can be obtained by checking that a content ID is read in between each DTS payload.

Message Type 4: Distributor ID with DTS

Message Type 4 is preferably used for broadcast monitoring where the Content ED is not needed. This message type should be used when there is a need for minimizing the use of layers for later watermarking activates. This watermark requires a minimum of 2 seconds for detection. The embedding platform application can create this message type. (In the WaterCast system, this message type is preferably not used the time dependent mode. In addition, one-second accuracy can be obtained by checking that a content ID is read in between each DTS payload.).

The message type can be used in the case where a broadcaster has several outbound feeds that require a DTS associated with each feed. In this case the Distributor ID can be the unique identifier for that feed.

Message type Sequence bits Distributor ID

0100 00 30 bits

Message type Sequence bits Embedding DTS

0100 01 30 bits

Message Type 5: Content and Distributor ID with DTS

Message Type 5 is used for broadcast monitoring where, not only is the Content ED needed, but also the out-bound feed, e.g., distributor ID, ofthe content is needed. This message type should be used when there is a need for minimizing the use of layers for later watermarking activates. (We understand that for use in the WaterCast system, this watermark message type requires about 3 seconds for detection. This message type is preferably created by the embedding platform application since it cannot be used with WaterCast in the time dependent mode. In addition, one-second accuracy can be obtained by checking that a content ID is read in between each DTS payload.).

Message Type 6: Distributor to Distπbutor ID

Message Type 6 is used to represent two distributors, one who is sending the content and another who is receiving the content. For example, the first distributor can be the content aggregator and the second distributor could be a service provider. (We understand that in the WaterCast system, Message Type 6 requires about 2 seconds to detect, but only uses one layer as opposed to using two layers of message type 1.).

Message Type 7: Private Content ID

Message Type 7 is preferably used to keep the Content ED private. (In a WaterCast environment, this watermark message type takes about 2 seconds to detect. As described above, the WaterCast detector will only output this Content ED if the detector is allowed to detect this ID by knowing the Privacy Code. If the detector is not enabled to read the watermark, the output ofthe detector gives no indication that a watermark was found.).

Message Type 8: Private Distributor ID

Message Type 8 is used to keep the Distributor ID private. (In a WaterCast environment, this watermark message type takes about 2 seconds to detect.).

Message Type 9: Private Content and Distributor ID

Message Type 9 is used to keep the Content ID and Distributor ED private. (In a WaterCast environment, this watermark message type takes about 3 seconds to detect.).

Message Type 10: Private Content ID with DTS

Message Type 10 is used to keep the Content ED and DTS private. (In a WaterCast environment, this watermark message type takes about 3 seconds to detect. However, one-second accuracy can be obtained by checking that a content ID and Privacy Code is read in between each DTS payload.).

Message Type 11: Private Distributor ID with DTS

Message Type 11 is used to keep the Distributor ID and DTS private. (In a WaterCast environment, this watermark message type takes about 3 seconds to detect. However, one-second accuracy can be obtained by checking that a distributor ID and Privacy Code is read in between each DTS payload.).

Message Type 12: Private Content and Distributor ID with DTS

Message Type 12 is used to keep the Content ID, Distributor ED, and DTS private. (In a WaterCast environment, this watermark message type takes about 4 seconds to detect. However, one-second accuracy can be obtained by checking each sequence packet is read in between each DTS payload.).

Message Type 13: Forensic ID

Message Type 13 is used to uniquely, e.g., forensically, identify the content's rendering equipment or a user account for the content so that illegal used content can be traced via this forensic ID. This message type would be added as an additional layer and in conjunction with Message Type 0. (In a WaterCast environment, this watermark message type takes about 2 seconds to detect, but may be randomly placed throughout the content to increase robustness to collusion attack. Thus, the WaterCast detector may need much more than 1 second of content to find the Forensic ID.).

Forensic identification requires two pieces of information. The Forensic Owner ID refers to the owner ofthe private forensic database. The Forensic ID refers to the identification ofthe user. For video systems, this is could be a 32 bit smart-card ID.

Of course, these message types can be variously combined to adequately identify the content, distribution, and usage and/or to convey additional information. Since the message type in this example includes 4 bits, a total of 16 message types can be used. (Of course increasing the message type bit field can expand the total allowable number of message types.).

6.8.7 Application Examples

6.8.7.1 A dvertising broadcast monitoring

To monitor broadcast advertisements or segments, an advertisement is preferably digitally watermarked to include a payload message type 5, defined above, where the distributor ED includes a broadcasting network ID (or broadcaster ID) that broadcasts the advertisement. A watermark detector uses the content ID to obtain the content title and content owner via a central router and database. Of course the database can be local with respect to the detector, or can be centralized or distributed. The watermark detector extracts the distributor ED. The database is interrogated with the distributor ED to determine the broadcaster. Extracting a content ED and distributor ID from the Message Type 5 enhances accuracy. These IDs can be used to interrogate the database to retrieve confirming information. The time stamp (DTS) marks an interval of time (e.g., every three seconds of absolute time), and is used by the watermark detector to ensure the correct section or segment ofthe advertisement is played. (A private key functionality can be obtained using message type 12 as described above.).

Alternatively, an advertisement can use message type 3 to publicly monitor broadcasts, or message type 10 to privately monitor broadcasts. The system is similar to the message types described above, except that a tuner/receiver that receives the broadcast signal (e.g., a TV signal), and then communicates the signal to a watermark detector, determines the broadcast network ED (e.g., the outbound channel ID) since the tuner knows which station is being monitored. This context data is sent with the content ED and time information to a router for database storage. Another alternative method uses message type 0 and message type 4 as two separate layers for a public system, message type 0 and message type 11 for a public content ID and private DTS and watermark embedder code, or message type 7 and message type 11 for a private broadcast monitoring system. This system is similar to the above alternative, except that a time stamp can be used to confirm accuracy.

The system could also use only message type 0 and count each payload for timing information. Similarly, message type 0 and message type 1 can be combined for a public system or message type 8 for a private system could be used in two layers, and each payload retrieved is counted for timing information.

All these options exemplify the flexibility ofthe public payload architecture. In addition, they exemplify how the public payload architecture enables public and private payloads that can be detected by the same detector, thus enabling the monitoring system to expand with reasonable costs.

6.8.7.2 News broadcast monitoring Example

For monitoring news broadcasts, a news segment preferably includes a content ID as a message type 0, e.g., in layer 3. The message type 0 is redundantly embedded throughout a news story to represent the news source such as CNN. A sub-segment of the news story may have a content ID as a message type 0, e.g., in layer 1, to represent a section ofthe news story that is attributable to Reuters. Another, sub-segment ofthe final content may have a content ID as a message type 0, e.g., in layer 2, to represent a section ofthe story attributable to ABC news.

A watermark detector working with a central router and database can detect and decode these content IDs and log the usage ofthe news stories such that the correct royalties can be paid. If royalties are based upon amount of usage, the number of content EDs can be counted to determine the time. A message type 3 with DTS can be used to determine or confirm accuracy.

6.8.7.3 iTV Example

In an interactive TV (iTV) example, a service operator is uniquely identified such that correct information is provided for that service operator based upon its carriage agreements. For video content, a message type 0 preferably carries the content ED such that interactive information or a web link to information can be retrieved from a local database residing in (or communicating with) the service provider's head-end.

Alternatively, a message type 2 is used and a central router sends the detected watermark payload (or ID) to a remote database that provides corresponding interactive information or Internet. Similarly, message type 0 could be used in layer 1 to identify the content, and message type 1 could be used in layer 2 to identify the service provider.

This alternative configuration can also be used with a message type 0. The watermark detector, possibly located in the head-end or consumer's set-top box, determines the service provider. This context information is sent to the central router and/or related database along with the watermark payload.

6.8.7.4 European Broadcasting Union (EBU) Example

The EBU has a watermarking infrastructure where: Wl is a 64-bit watermark that identifies content ownership; W2 is a 64-bit watermark that identifies sending and receiving broadcasters; and W3 is a 64-bit watermark that identifies a receiving device.

Our inventive payload structure can provide this information with three or four layers of 36 bits (108 bits/sec for 3 layers or 144 bits/sec for 4 layers, respectively) as opposed to three 64-bit as required by EBU (192 bits for 3 layers). Preferably, our inventive architecture relies upon a central router and ID registration system, whereas the EBU allows for multiple registration authorities. Note that private and secure remote databases can be supported with the central router.

Watermark Wl can be represented by a content ID embedded using message type 0 in layer 1. Watermark W2 can be represented with a distributor ED for the content provider embedded in message type 1 in layer 2, and a distributor ID for the content provider embedded in message type 1 in layer 3. Alternatively, both distributor IDs can be embedded in layer 2 via message type 6. Watermark W3 can represented with a Forensic ID embedded in a message type 13 in layer 3 or 4, depending which distributor message type is used. A central router and related database links the Content ED to the content owner, Distributor EDs to content providers and service providers, appropriately, and a Device ED to a consumer.

Alternatively a message type 2 that contains the Content ED and Distributor ID in one layer could be used for layer 1 to satisfy many EBU requirements, while reducing the number of layers to embed to two layers at 72 bps. The other layer would be the Forensic ID as message type 2 in layer 2. Finally, any or all ofthe private message types could be substituted for the corresponding public message type for a semi- or completely- private system.

In summary, this public payload architecture enables EBU functionality with many fewer watermarked bits.

6.8.8 Other Remarks

It should be noted that while we believe that our inventive layering and watermark types are ideally suited for Phillip's Watercast system, our invention is equally suited for other watermarking systems as well. Our inventive techniques will aid systems where multiple parties or entities handle watermarked content, or where content has a need to be identified.

As described above, the privacy code allows the watermark payload to be read, but the privacy code may block the detector from sending the payload to the wrong party. However, a pirate detector, where the pirate has obtained the secret watermarking key and algorithm, could obtain the payload.

This can be stopped by encrypting the payload, so that the pirate detector cannot read the correct payload. However, if the same payload is encrypted each time, the result is different than the original payload, but identical each repetition ofthe payload. This may allow the pirate to create their own content ID and database, although different than the official content ID and database. This can be stopped by adding a random bit or several random bits to the payload that change each repetition. As such, the encrypted payload will change each repetition, and be useless without the correct decryption key.

An example is shown below where the sequence number is randomized for a private Content ID. This is acceptible since the whole payload needs to be read before being decrypted, and, as such, sequence information will not speed the detection. The signature ofthe content ID helps guarantee that the correct encryption key is used as well as scramble the content ID with more bits. Note that the message type is not encrypted so the system can read the message type and decrypte the content ED and signature.

Alternatively, a random packet could be added to each paylaod.

7 Watermark Protocol

Fig. 11 illustrates a standard interface with emphasis on the watermark protocol.

7.1 Watermark Protocol Overview

The Watermark Protocol is the interface that defines the format ofthe embedded bits after being processed by the watermark algorithm. The watermarking algorithm is the method in which the Watermark Payload is embedded in the content. Some watermarks employ a pseudo-random spreading key and error correction bits. The Watermark Protocol is commonly dependent on the content type, such as audio or video, and its psychophysical characteristics. 7.2 Protocol Details

The Watermark Protocol should, in general, be computationally efficient, robust and imperceptible enough, as defined above. Most importantly, preliminary calculations show that a sample watermark decoder (e.g., the Philips' Watercast system) can read a 32-bit payload using, at most, 24% ofthe Trimedia TM32, and that amount of processing power remains is available in common set top boxes.

7.3 Layered or Combined Approach

To be embedded, the Watermark Payload types can be combined into one large protocol, or consist of several protocol layers. It appears that embedding and reading two or three watermarks is similar to one larger watermark. If this is true, the layer approach should be used since it has the advantages of allowing more watermark data to be added over time. If a layered approach is not used, content owner usage model C and distributor usage model H are impossible, and the overall system is limited (see Fig. 5).

The layers may be added as a transaction occurs (usage model C or H). In addition, the Class 1 watermarking applications only require content-owner layers. Then, at a later time, when the technology has evolved such that the distributor layers can be added, the distributor layers can be made available for Class 2 and 3 watermarking applications. This approach is identified in Section 6.5.

7.4 Continuous Reading

It is desired that the Watermark Protocol read the bits quickly. However, it is expected that, especially with audio, this will take many seconds. Thus, for Connected Applications that require the user to perceive a fast response time, the watermark reader continuously reads the payload and stores it. As such, when the consumer wants to connect, the response will be immediate, unless the content was just started. 8. Standardization for Third Party Vendors

A Central Server and Database become more useful as more content is registered, assuming it is using standard client IDs and high-level interfaces. Thus, the systems should be as open as possible and as easy to use as possible such that other vendors can be licensed to use the system. Vendors may include international organizations, such as EBU or cIDf, or other companies. Such vendors will have rights to use Digimarc's IP and the existing Central Server. In addition, the vendor may create and maintain a proprietary Product Handler, use an existing Product Handler, have Digimarc create and maintain an additional Product Handler, or any alternative combination.

Thus, the third party need only comply with the higher-level framework, including the Connected-Content Response, Connected-Content Message, and Application Message interfaces, preferably using pre-defined types. If the vendor defines a new interface type, they should register it with the Central Servers and Central Databases. In other words, it is not advantageous to leverage the existing system and IP to force other vendors to use a standard Watermark Payload and protocol.

In addition, the vendor is expected to conform to Digimarc's ID registration specifications and use Digimarc's Central Databases of unique Content-Owner IDs.

To this end, the vendor is required to conform to the following:

• Connected-Content Response o Accept XML packet with return code, URLs and message data

• Connected-Content Message o XML Header with Vendor and Application data sent via the Central Servers, possibly then routed to a client server

^■ Except for Asset Management, which can bypass the Central Servers o XML Body Primary Information with Application Message and related context data

^■ Secondary Information can be vendor specific

• Application Message o 16 bits for version, and as many information bits as required

^■ Preferably, matching type 4

^■ If not, they should register the new Application Message type with the Central Servers.

• Embedded data o Watermark or metadata o Enough bits to uniquely identify content • ID registration specifications o Use the Central Databases of unique Content-Owner IDs o Use the Central Databases of unique Distributor IDs o Vendors can use proprietary Object IDs

9 Connected-Content Message and Response Examples 9.1 Request for URL i. Connected-Content Message Data

XML Header

Required Information -

Vendor = Digimarc

Appl = VB

Message Body

Required Information -

Req =RFU

Ver ^Application version number

ApM =Application Message

Fmt =Format

Cxt =Context

Env =Environment

Optional Information -

UID =User'sID

MED ^Machine ID

9.1.2Connected-Content Message Example

<?xml version="l .0"?> <Content>

<vendor>Digimarc< /vendor > < appl >VB</ appl > <prod>

<ApM>00010210000000010100000000000000000000007B

00000000000000000001 E2400000000000000000000000

0000000000000000000000000000000000000000¹ < /Ap >

<Fmt>MPEG-2 video</Fmt>

<Cxt>Windows PC</Cxt>

<Env>Real Jukebox</Env>

Hex for [1, 528, 1, 0, 1, 123, 123456, 1, 0, 0, 0]. Used in all examples. 9.1.3Connected-Content Response Data

RtnCode=Success/Error number (Success = 1) URL=Associated URL

Exp= Expiration da te/time (GMT) for caching purposes - format of mm/dd/yyyy hh :mm : ss or RtnCode=Success/Error number (Error <0) \JKL= URL associated wi th specified error code MsgText=message text

Error reasons:

-1 Content is registered, but no URL in database. Please contact content owner.

-2 Content is registered, but URL is marked as inactive. Please contact content owner.

-3 No record in database matching the content.

Please contact content owner.

-4 Request format error - incomplete data.

Please contact the product manufacturer.

9.1.4 Connected-Content Response Success Example

<?xml version="l .0"?>

<URL>http//www. digimarc . com/products .html</URL>

</Content>

9.2 Request for Configuration

9.2.1 Connected-Content Message Data

XML Header

Required Information -

Vendor = Digimarc

Appl = VB

Message Body

Required Information -

Req =RFC

OS =User PC Operating System

9.2.2 Connected-Content Message Example

<?xml version="l .0"?> <Content> <vendor>Digimarc</vendor> <appl>VB</appl> <prod>

9.2.3 Connected-Content Response Data

RtnCode=Success/Error number (Success = 1)

Ver=Latest Application version^ available for download https-yes (or n ) [future capabili ty]

GCURL-URL used to route subsequent Application requests [future capabili ty] or RtnCode=Success/Error number (Error <0) URL=URL associated wi th specified error code MsgText=message text

Error reasons :

-4 Request format error - incomplete data. Please contact product manufacturer. -5 Unknown Operating System. Please contact product manufacturer.

9.2.4 Connected-Content Response Error Example

<?xml version=" 1.0 " ?>

<URL>http//www . digimarc . com/errors/m4. html</URL>

<Data>Unknown Operating System. Please contact product manufacturer . </Data>

</Content>

9.3 Request for Associated URLs

9.3.1 Connected-Content Message Data

XML Header

Required Information -

Vendor = Digimarc

Appl - VB

Message Body

Required Information -

Req =RFA Ver ^Application version number

ApM =Application Message

Fmt ^Format

Cxt -Context

Env ^Environment

9.32. Connected-Content Message Example

< ?xml version= " l . 0 " ? > <Content >

<vendor>Digimarc< /vendor > < appl >VB</ appl > <prod>

<ApM>0001 0210 00000001 01 00000000000000000000007B

00000000000000000001E240 00 00000000000000000000

00000000000000000000 00000000000000000000²< /ApM>

<Fmt>MPEG- 2 video</Fmt>

<Cxt> indows PC</Cxt >

<Env>Real Jukebox</Env> < /prod> </Content>

9.3.3 Connected-Content Response Data

RtnCode=Success/Error number (Success = 1)

URL1= Associated URL

Expl= Expiration date/time (GMT)

URL2= Associated URL2

Exp2= Expiration date/ time (GMT)

URL'n'= Associated URL

Exp'n' =Expirati on date/time (GMT) or RtnCode=Success/Error number (Error <0) URL= URL associated wi th specified error code MsgText=message text

Error reasons :

-1 Content is registered, but no URL in database. Please contact content owner. -2 Content is registered, but URL is marked as inactive. Please contact content owner.

Hex for [1, 528, 1, 0, 1, 123, 123456, 1, 0, 0, 0]. Used in all examples. -3 No record in database matching the content Please contact content owner. -4 Request format error - incomplete data. Please contact the product manufacturer.

9.3.4 Connected-Content Response Success Example

< ?xml version= " l . 0 " ? >

<URL>http//www.newco . com/products .html</URL>

<URL>http//www. philips . com/products .html</URL>

<URL>http//www. digimarc .com/products .html</URL>

</Content>

9.4 Request for Transaction Download

[Need to account for locally cached redirections. One request per local redirection]

9.4.1 Connected-Content Message Data

XML Header

Required Information -

Vendor = Digimarc

Appl = VB

Message Body

Required Information -

Req =RFT

Ver =Applicαtion version number

ApM =Applicαtion Message

Fmt =Format

Cxt =Context

Env =Environment

Optional Information -

UID =User 's ID

MED ^Machine ID

9.4.2 Connected-Content Message Example

<?xml version="l .0"?>

<vendor>Digimarc</vendor>

<prod>

<ApM>0001 0210 00000001 01 00000000000000000000007B

00000000000000000001E240 00 00000000000000000000

00000000000000000000 00000000000000000000³ < / ApM>

<Fmt >MPEG- 2 video< /Fmt >

<Cxt > indows PC</Cxt >

<Env>Real Jukebox< /Env>

9.4.3 Connected-Content Response Data

RtnCode=Success/Error number (Success = 1)

Or RtnCode=Success/Error number (Error <0) URL=URL associated wi th specified error code MsgText=message text

Error reasons :

-4 Request format error - incomplete data. Please contact product manufacturer.

9.4.4 Connected-Content Response Success Example

<?xml version="l .0"?> <Content>

10 Appendices

10.1 Appendix A: Connected-Content Response Format Details

The Connected-Content Response is XML and is formatted as follows. Successful replies include a return code of 1 and the related URL Errors return a code that is less than zero with the error message.

XML Response DTD

³ Hex for [1, 528, 1, 0, 1, 123, 123456, 1, 0, 0, 0]. Used in all examples. DOCTYPE list [

ELEMENT Content (RtnCode, URL, Data) >

< ELEMENT RtnCode (#PCDATA) > < ELEMENT URL (#PCDATA) >

< ELEMENT Data (#PCDATA) >

]>

10.2 Appendix B: Connected-Content Message Format Details

Transmission Method

The Central Routers support the http protocol.

XML Header and Body Message DTD

< ! DOCTYPE list [

< . ELEMENT Content (vendor , appl , prod, Req, Ver, Apm, Fmt ,

Cxt , Env, UID , MID) >

<! ELEMENT vendor (#PCDATA) >

<! ELEMENT appl (#PCDATA) >

<! ELEMENT prod (#PCDATA) >

<! ELEMENT Req (#PCDATA) >

<! ELEMENT Ver (#PCDATA) >

<!ELEMENT ApM (#PCDATA)>

<!ELEMENT Fmt (#PCDATA)>

<! ELEMENT Cxt (#PCDATA) >

<! ELEMENT Env (#PCDATA) >

<! ELEMENT UID (#PCDATA) >

<!ELEMENT MID (#PCDATA) >

]>

At this time, for audio and video commerce, the vendor will be Digimarc and the application will be either NB (VideoBridge) or AB (AudioBridge).

10.3 Appendix C: Example Application Message C-Class

The following C language class can be used to read the Application Message type 4 version 1. Note that whether the content is audio or video is implicitly part ofthe CMC message (m wCMC). Positive numbers represent audio and negative numbers represent video.

class Application essageType4vl { private : short m_wMessageVersion short m_wCMC short m_wWMTypeContentOwner long m_lContentOwnerID long m_lContentOwnerObjectID short m_wWMTypeDistributor long m_lDistributorID long m_lDistributorObjectID long m_lMiscInfo public : short Get essageVersionO {return m_wMessageVersion; } ,- SetMessageVersion(wMV) {m_ essageVersion=wMV; } ; short GetCMCO {return m_wC C;}; SetCMC (wC C) {m_wCMC=wCMC; } ; short Get TypeContentOwner ( ) {return m_ WMTypeContentOwner; } ; SetWMTypeContentOwner (wWMTypeCO) {m_wWMTypeContentOwner=wWMTypeCO; } ; long GetContentOwnerlD () {return m_lContentOwnerID; } ; SetContentOwnerΙD(lCOID) {m_lContentO nerID=lCOID; } ; long GetContentOwnerObjectID () {return m_lContentOwnerObjectID; } ; SetContentOwnerObjectΙD(lCOOID) {m_lContentO nerOjbectID=lCOOID; } ; short GetWMTypeDistributor () {return m_wWMTypeDistributor; } ; SetWMTypeDistributor (wW TypeD) {m_wWMTypeDistributor=wW TypeD; } ; long GetDistributorlD () {return m_lDistributorID; } ; SetDistributorlD (IDistributorlD) {m_lDistributorID=lDistributorID; } ; long GetDistributorObjectID () {return m_lDistributorObjectID; } ; SetDistributorObjectΙD(lDOID) {m_lDistributorOjbectID=lDOID; }; long GetMiscInfo () {return m_lMiscInfo; } ; SetMiscInfo (IMiscInfo) {m_l iscInfo=l isc!nfo; } ;

11 Concluding Remarks

Having described and illustrated the subject technologies with reference to illustrative embodiments, it should be recognized that the invention is not so limited. For example, while the detailed description focused on digital watermarks to convey auxiliary information with audio and video content, other techniques can be used as well (e.g., VBI, digital fingeφrints, header meta data, etc.). The implementation ofthe functionality described above (including watermark decoding) is straightforward to artisans in the field, and thus not further belabored here. Conventionally, such technology is implemented by suitable software, stored in long term memory (e.g., disk, ROM, etc.), and transferred to temporary memory (e.g., RAM) for execution on an associated CPU. In other implementations, the functionality can be achieved by dedicated hardware, or by a combination of hardware and software. Reprogrammable logic, including FPGAs, can advantageously be employed in certain implementations.

It should be recognized that the particular combinations of elements and features in the above-detailed embodiments are exemplary only; the interchanging and substitution of these teachings with other teachings in this and the related patents/applications are also contemplated.

In view ofthe wide variety of embodiments to which the principles and features discussed above can be applied, it should be apparent that the detailed embodiments are illustrative only and should not be taken as limiting the scope ofthe invention.

Claims

What is claimed is:

1. A method of tracking audio or video content comprising: decoding a first forensic identifier in a digital watermark, the first forensic identifier being associated with a forensic database; and decoding a second forensic identifier, the second forensic identifier being associated with a content user.

2. The method of claim 1, wherein the second forensic identifier is associated with a content user through a rendering device.

3. The method of claim 1, wherein the second forensic identifier is associated with a content user through a user identifier.

4. The method according to claim 1 , further comprising communicating the first forensic identifier to a forensic database to access information related to the first forensic identifier.

5. A digital watermarking method comprising: providing a plurality of digital watermark layers, where each ofthe layers comprises a separate message; and embedding the plurality of digital watermark layers in content.

6. The method of claim 5, wherein the content comprises video content.

7. The method of claim 5, wherein the content comprises audio content.

8. A computer readable medium including digitally watermarked content stored thereon, the digital watermark comprising message packet, the packet comprising a message type field, a sequence identifier field and a payload field.

9. The computer readable medium of claim 8, wherein the bit length ofthe message type field, sequence identifier field and payload field comprises 4, 2 and 30 bits, respectively.

10. A broadcast monitoring system comprising: digitally watermarking a content item, the digital watermark including a content identifier, a distributor identifier and a broadcaster identifier related to a broadcaster of the advertisement, wherein each ofthe identifiers is provided as a distinct digital watermark layer; and associating the content identifier with at least some information related to the content item.

11. The method of claim 10 further comprising decoding the content identifier layer to retrieve the content identifier, and communicating the content identifier to a database where the content identifier is associated with the at least some information related to the content item.

12. The method of claim 11 further comprising decoding the distributor identifier layer to retrieve the distributor identifier, and using the distributor identifier to identify the distributor.

13. A computer readable medium including digitally watermarked content stored thereon, the digital watermark comprising a watermark message packet, the packet comprising a message type field, a sequence identifier field and a payload field, wherein the payload field comprises encrypted data.

14. The computer readable medium of claim 13, wherein the sequcence identifier field comprises plural-bit data, the data being randomly choosen.