WO2002039227A2 - Delivery and tracking of episodic multimedia campaigns - Google Patents

Delivery and tracking of episodic multimedia campaigns Download PDF

Info

Publication number
WO2002039227A2
WO2002039227A2 PCT/US2001/047202 US0147202W WO0239227A2 WO 2002039227 A2 WO2002039227 A2 WO 2002039227A2 US 0147202 W US0147202 W US 0147202W WO 0239227 A2 WO0239227 A2 WO 0239227A2
Authority
WO
WIPO (PCT)
Prior art keywords
campaign
client
segments
downloaded
tracking
Prior art date
Application number
PCT/US2001/047202
Other languages
French (fr)
Other versions
WO2002039227A3 (en
WO2002039227A9 (en
WO2002039227B1 (en
Inventor
Anthony A. Citrano, Iii
Jonathan D. Linscott
Peter Santeusanio
Original Assignee
R3 Media, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by R3 Media, Inc. filed Critical R3 Media, Inc.
Priority to AU2002233989A priority Critical patent/AU2002233989A1/en
Publication of WO2002039227A2 publication Critical patent/WO2002039227A2/en
Publication of WO2002039227A3 publication Critical patent/WO2002039227A3/en
Publication of WO2002039227B1 publication Critical patent/WO2002039227B1/en
Publication of WO2002039227A9 publication Critical patent/WO2002039227A9/en

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213Monitoring of end-user related data
    • H04N21/44222Analytics of user selections, e.g. selection of programs or purchase activity
    • H04N21/44224Monitoring of user activity on external systems, e.g. Internet browsing
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25808Management of client data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44204Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00Television systems
    • H04N7/16Analogue secrecy systems; Analogue subscription systems
    • H04N7/173Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal

Definitions

  • This invention generally relates to the tracking and delivery of episodic campaigns from a remote server to a client on a network, and more particularly, to tracking campaign segments delivered to the client, and determining the next campaign segment to be delivered.
  • delivery of episodic multimedia content on a network 2 is typically accomplished by a server 1 broadcasting to all pertinent clients 3-5 a segment of the episode, with the intent that each user on a client will view the multimedia before the next segment is delivered.
  • the next episode is generally selected in a sequential manner and broadcast by the server 1 at a later time to all of the clients, as shown in Fig. 1.
  • Eventually, all of the episodes are delivered in this manner, without regard towards whether an individual has viewed previous segments of the episode, or what an individual's reaction is to the previously downloaded segments.
  • a method for delivering and tracking an episodic multimedia campaign to a plurality of users on a network is presented.
  • a plurality of campaign segments belonging to the episodic multimedia campaign are downloaded from a remote server to a client on the network, so that downloaded campaign segments are resident on the client and available for playing by a user on the client.
  • the downloaded campaign segments are tracked. Tracking data pertaining to the downloaded campaign segments are stored to a database.
  • the campaign segments may include advertising or entertainment.
  • the step of tracking can be performed, at least in part, by the remote server.
  • the database may reside on the remote server.
  • the tracking data can include a history of the downloaded campaign segments, and viewing data pertaining to the downloaded campaign segments. Viewing data may include a history of those downloaded campaign segments indicating that segments have been viewed, partially viewed, or not viewed at all. Viewing data may also include parameters characterizing viewed downloaded campaign segments, and responses from the user to downloaded campaign segments, such as requesting similar campaign segments. Viewing data may be tracked by the client, with the client sending the viewing data to the remote server.
  • the next campaign segment for delivery to the client can be determined.
  • the next campaign segment is then delivered from the server to the client.
  • the next campaign segment may be delivered to the client in a deterministic sequential order as defined by the episodic multimedia campaign, and may be delivered to the client after a previously delivered campaign segment has been viewed.
  • the step of determining the next campaign segment may be performed at least in part by the server.
  • Figure 1 shows a standard prior art system of broadcasting a segment of episodic multimedia from a server to clients on a network
  • Figure 2 shows a flowchart for the delivery and tracking of an episodic multi media campaign according to one embodiment of the invention.
  • Figure 3 shows a system for delivering and tracking an episodic multimedia campaign according to one embodiment of the invention. Description of Preferred Embodiments
  • platform refers to any device, including but not limited to a personal digital assistant (PDA) (handheld device), a computer system, wireless device, or workstation that is capable of interfacing with the network.
  • PDA personal digital assistant
  • client refers to any platform having enabling technology (i.e., software code and/or hardware components), in a client/server architecture on a network that optionally persistently and automatically requests and or receives files or services.
  • the World Wide Web (or 'web') is an example of a network and will be used representatively herein and in any appended claims.
  • the client typically contains a user interface.
  • the client may include but is not limited to hardware, software, operating system applications, databases, and TCP/IP protocols.
  • server refers to any PDA, computer, workstation or other device in a client/server architecture that is shared by multiple users and provides files or services to a community of "peer" users in a network all receiving and sharing copies of the same files or services.
  • a server may provide World Wide Web services on the Internet.
  • a server may include, but is not limited to the hardware, software, databases, applications, operating system, Web server software, TCP/IP protocols and the Web site content (Web pages).
  • a server may be a remote PDA, computer system, or workstation serving a community of "peer” users in a network, or it may also be a PDA, computer system, workstation, or other device that is also a "host” to any "client” in the community of peer users in a network. Individual users may receive copies of files or services transmitted to the client by multiple, distributed servers in the network.
  • background process refers to a process running on a multitasking computer.
  • a multitasking computer is capable of executing several tasks, or programs, at the same tine.
  • one of the processes is called the foreground process, and the others are called background processes.
  • the foreground process is the one that accepts input from the keyboard, mouse, or other input device. Background processes cannot accept interactive input from a user, but they can, for example, access data stored on a disk and write data to the video.
  • many communication programs are described to run in the background.
  • the present invention provides for delivering and tracking an episodic multimedia campaign from a remote server to a plurality of users on a network.
  • data can be acquired that is utilized to determine which segments of the campaign, if any, should be delivered to the client(s) next.
  • a server downloads a campaign segment to a client(s) on a network, as shown in step 202 of Fig. 2.
  • the campaign segment may be part of, for example, an advertising campaign, or a campaign related to entertainment.
  • the downloaded campaign segment is tracked 204. Such tracking may be performed, at least in part, by the remote server.
  • Tracked data may include a history of downloaded campaign segments. Additionally, viewing data pertaining to the downloaded campaign segments may be tracked, such as whether or not the user on the client has viewed all, part, or none of the delivered campaign segment(s). Viewing data may advantageously include parameters characterizing viewed campaign segments such as that the user views only advertisements related to hockey in a sport related advertisement campaign. In accordance with various embodiments of the invention, tracking of viewing data is performed as a background process by software installed on the client platform, the client forwarding the data to the server via the network.
  • Tracking data is stored to a database 206.
  • the database 206 maybe located at the remote server.
  • the database is capable of handling large amounts of data due to the potentially large number of users that can be being tracked, for example, on the Internet.
  • the next campaign segment to be delivered to each user is determined 208.
  • the next segment may be the next segment scheduled in the campaign, and is preferably delivered after the previously viewed campaign segment has been viewed. Additionally, segments of a campaign may be skipped, or a different campaign initiated, based on the tracked data. Hence the path of a campaign may vary among users depending on what has been viewed previously as well as what the user's reaction has been to the episodes.
  • the segment is delivered from the server to the client via the network 210.
  • FIG. 3 shows an embodiment of the subject invention.
  • Server 301 initially delivers segment A of a multimedia campaign to clients 303, 304, and 305 via a network.
  • Server 301 hacks and stores this information on a database 306.
  • each client 303, 304, and 305 has software installed that tracks the received multimedia segments, and sends tracking data back to the server 301.
  • Tracked data relating to this viewer are forwarded to the server 301, whereupon the server sends the next segment, B, to the client 303.
  • the user on another client 304 has not had a chance to view segment A, or perhaps has indicated, passively or actively, using the installed client soft-ware, that the user is not interested in the campaign.
  • the server 301 receives this tracked data and does not send the next segment to this client 304.
  • Client 305 viewed segment A as soon as it was received. This information was forwarded to the server 301, which then provided segment B to the client 305.
  • segments C and D are delivered to the client 305.
  • each individual user is tracked and receives episodic content in an efficient and user-friendly manner.
  • the system embodying the invention functions as an intelligent media agent.
  • Various embodiments of the invention may be implemented as a computer program product for use with a computer system.
  • Such implementation may include a series of computer instructions fixed either on a tangible medium, such as a computer readable media (e.g., a diskette, CD-ROM, ROM, or fixed disk), or fixed in a computer data signal embodied in a carrier wave that is transmittable to a computer system via a modem or other interface device, such as a communications adapter connected to a network over a medium.
  • the medium may be either a tangible medium (e.g., optical or analog communications lines) or a medium implemented with wireless techniques (e.g. microwave, infrared or other transmission techniques).
  • the series of computer instructions embodies all or part of the functionality previously described herein with respect to the system.
  • Those skilled in the art should appreciate that such computer instructions can be written in a number of programming languages for use with many computer architectures or operating systems.
  • such instructions may be stored in any memory device, such as semiconductor, magnetic, optical or other memory devices, and may be transmitted via any communications technology, such as optical, infrared, microwave, or other transmission technologies.
  • It is expected that such a computer program product may be distributed as a removable medium with accompanying printed or electronic documentation (e.g., shrink wrapped software), preloaded with a computer system (e.g., on system ROM or fixed disk), or distributed from a server or electronic bulletin board over the network (e.g., the Internet or World Wide Web).

Abstract

A method for delivering and tracking an episode multimedia campaingn to a plurality of users on a network. A plurality of campaingn segments (A, B, C, D) belonging to the episodic multimedia campaingn is downloaded from a remote server (301) to a client (303, 304, 305) on the network (302), so that downloaded campaign segments (A, B, C, D) are resident on the client (303, 304, 305) and available for playing by a user on the client. The downloaded campaign segments are tracked, and tracking data pertaining to the downloaded campaign segments is stored to a database (306). The next campaign segment for the client may then be determined based on the tracking data, and delivered from the server (301) to the client (303, 304, 305).

Description

DELIVERY AND TRACKING OF EPISODIC MULTIMEDIA CAMPAIGNS
Field of the Invention This invention generally relates to the tracking and delivery of episodic campaigns from a remote server to a client on a network, and more particularly, to tracking campaign segments delivered to the client, and determining the next campaign segment to be delivered.
Background of the Invention Referring to Fig. 1, delivery of episodic multimedia content on a network 2 is typically accomplished by a server 1 broadcasting to all pertinent clients 3-5 a segment of the episode, with the intent that each user on a client will view the multimedia before the next segment is delivered. The next episode is generally selected in a sequential manner and broadcast by the server 1 at a later time to all of the clients, as shown in Fig. 1. Eventually, all of the episodes are delivered in this manner, without regard towards whether an individual has viewed previous segments of the episode, or what an individual's reaction is to the previously downloaded segments.
Summary of the Invention
In accordance with one aspect of the invention, a method for delivering and tracking an episodic multimedia campaign to a plurality of users on a network is presented. A plurality of campaign segments belonging to the episodic multimedia campaign are downloaded from a remote server to a client on the network, so that downloaded campaign segments are resident on the client and available for playing by a user on the client. The downloaded campaign segments are tracked. Tracking data pertaining to the downloaded campaign segments are stored to a database.
In related embodiments of the invention, the campaign segments may include advertising or entertainment. The step of tracking can be performed, at least in part, by the remote server. The database may reside on the remote server. The tracking data can include a history of the downloaded campaign segments, and viewing data pertaining to the downloaded campaign segments. Viewing data may include a history of those downloaded campaign segments indicating that segments have been viewed, partially viewed, or not viewed at all. Viewing data may also include parameters characterizing viewed downloaded campaign segments, and responses from the user to downloaded campaign segments, such as requesting similar campaign segments. Viewing data may be tracked by the client, with the client sending the viewing data to the remote server.
Based on the tracking data, the next campaign segment for delivery to the client can be determined. The next campaign segment is then delivered from the server to the client. The next campaign segment may be delivered to the client in a deterministic sequential order as defined by the episodic multimedia campaign, and may be delivered to the client after a previously delivered campaign segment has been viewed. The step of determining the next campaign segment may be performed at least in part by the server.
Brief Description of the Drawings The foregoing features of the invention will be more readily understood by reference to the following detailed description, taken with reference to the accompanying drawings, in which:
Figure 1 shows a standard prior art system of broadcasting a segment of episodic multimedia from a server to clients on a network;
Figure 2 shows a flowchart for the delivery and tracking of an episodic multi media campaign according to one embodiment of the invention; and
Figure 3 shows a system for delivering and tracking an episodic multimedia campaign according to one embodiment of the invention. Description of Preferred Embodiments
Definitions: As used in this description and the accompanying claims, the following terms shall have the meanings indicated, unless the context otherwise requires:
(i) The term "platform" as used herein refers to any device, including but not limited to a personal digital assistant (PDA) (handheld device), a computer system, wireless device, or workstation that is capable of interfacing with the network.
(ii) The term "client" as used herein refers to any platform having enabling technology (i.e., software code and/or hardware components), in a client/server architecture on a network that optionally persistently and automatically requests and or receives files or services. The World Wide Web (or 'web') is an example of a network and will be used representatively herein and in any appended claims. The client typically contains a user interface. The client may include but is not limited to hardware, software, operating system applications, databases, and TCP/IP protocols.
(iii) The term "server" as used herein refers to any PDA, computer, workstation or other device in a client/server architecture that is shared by multiple users and provides files or services to a community of "peer" users in a network all receiving and sharing copies of the same files or services. A server may provide World Wide Web services on the Internet. A server may include, but is not limited to the hardware, software, databases, applications, operating system, Web server software, TCP/IP protocols and the Web site content (Web pages). A server may be a remote PDA, computer system, or workstation serving a community of "peer" users in a network, or it may also be a PDA, computer system, workstation, or other device that is also a "host" to any "client" in the community of peer users in a network. Individual users may receive copies of files or services transmitted to the client by multiple, distributed servers in the network.
(iv) The term "background process" as used herein refers to a process running on a multitasking computer. A multitasking computer is capable of executing several tasks, or programs, at the same tine. In some multitasking systems, one of the processes is called the foreground process, and the others are called background processes. The foreground process is the one that accepts input from the keyboard, mouse, or other input device. Background processes cannot accept interactive input from a user, but they can, for example, access data stored on a disk and write data to the video. In addition, many communication programs are described to run in the background.
The present invention provides for delivering and tracking an episodic multimedia campaign from a remote server to a plurality of users on a network. By tracking the delivered multimedia files, data can be acquired that is utilized to determine which segments of the campaign, if any, should be delivered to the client(s) next.
In preferred embodiments, a server downloads a campaign segment to a client(s) on a network, as shown in step 202 of Fig. 2. The campaign segment may be part of, for example, an advertising campaign, or a campaign related to entertainment. Once the campaign segment is downloaded at the client(s), the downloaded campaign segment is tracked 204. Such tracking may be performed, at least in part, by the remote server.
Tracked data may include a history of downloaded campaign segments. Additionally, viewing data pertaining to the downloaded campaign segments may be tracked, such as whether or not the user on the client has viewed all, part, or none of the delivered campaign segment(s). Viewing data may advantageously include parameters characterizing viewed campaign segments such as that the user views only advertisements related to hockey in a sport related advertisement campaign. In accordance with various embodiments of the invention, tracking of viewing data is performed as a background process by software installed on the client platform, the client forwarding the data to the server via the network.
Tracking data is stored to a database 206. The database 206 maybe located at the remote server. In various embodiments, the database is capable of handling large amounts of data due to the potentially large number of users that can be being tracked, for example, on the Internet.
By examining the tracked data, the next campaign segment to be delivered to each user is determined 208. The next segment may be the next segment scheduled in the campaign, and is preferably delivered after the previously viewed campaign segment has been viewed. Additionally, segments of a campaign may be skipped, or a different campaign initiated, based on the tracked data. Hence the path of a campaign may vary among users depending on what has been viewed previously as well as what the user's reaction has been to the episodes. Once the next campaign segment is determined, the segment is delivered from the server to the client via the network 210.
Figure 3 shows an embodiment of the subject invention. Server 301 initially delivers segment A of a multimedia campaign to clients 303, 304, and 305 via a network. Server 301 hacks and stores this information on a database 306. Additionally, each client 303, 304, and 305, has software installed that tracks the received multimedia segments, and sends tracking data back to the server 301. For purposes of this description, assume the user on client 303 has viewed segment A after a certain amount of time has elapsed. Tracked data relating to this viewer are forwarded to the server 301, whereupon the server sends the next segment, B, to the client 303. On the other hand, the user on another client 304 has not had a chance to view segment A, or perhaps has indicated, passively or actively, using the installed client soft-ware, that the user is not interested in the campaign. The server 301 receives this tracked data and does not send the next segment to this client 304. Client 305 viewed segment A as soon as it was received. This information was forwarded to the server 301, which then provided segment B to the client 305. In a similar manner, segments C and D are delivered to the client 305. As can be seen, each individual user is tracked and receives episodic content in an efficient and user-friendly manner. In this manner, the system embodying the invention functions as an intelligent media agent.
Various embodiments of the invention may be implemented as a computer program product for use with a computer system. Such implementation may include a series of computer instructions fixed either on a tangible medium, such as a computer readable media (e.g., a diskette, CD-ROM, ROM, or fixed disk), or fixed in a computer data signal embodied in a carrier wave that is transmittable to a computer system via a modem or other interface device, such as a communications adapter connected to a network over a medium. The medium may be either a tangible medium (e.g., optical or analog communications lines) or a medium implemented with wireless techniques (e.g. microwave, infrared or other transmission techniques). The series of computer instructions embodies all or part of the functionality previously described herein with respect to the system. Those skilled in the art should appreciate that such computer instructions can be written in a number of programming languages for use with many computer architectures or operating systems. Furthermore, such instructions may be stored in any memory device, such as semiconductor, magnetic, optical or other memory devices, and may be transmitted via any communications technology, such as optical, infrared, microwave, or other transmission technologies. It is expected that such a computer program product may be distributed as a removable medium with accompanying printed or electronic documentation (e.g., shrink wrapped software), preloaded with a computer system (e.g., on system ROM or fixed disk), or distributed from a server or electronic bulletin board over the network (e.g., the Internet or World Wide Web).
The present invention may be embodied in other specific forms without departing from the true scope of the invention. The described embodiments are to be considered in all respects only as illustrative and not restrictive.

Claims

What is claimed is:
1. A method for delivering and tracking an episodic multimedia campaign to a plurality of users on a network, the method comprising: downloading a plurality of campaign segments belonging to the episodic multimedia campaign from a remote server to a client on the network, so that downloaded campaign segments are resident on the client and available for playing by a user on the client; and tracking the downloaded campaign segments.
2. A method according to claim 1, wherein the campaign segments include advertising.
3. A method according to claim 1, wherein the campaign segments include entertainment.
4. A method according to claim 1 , wherein the step of tracking is performed, at least in part, by the remote server.
5. A method according to claim 1 , wherein the database resides on the remote server.
6. A method according to claim 1, wherein the tracking data includes a history of the downloaded campaign segments.
7. A method according to claim 1, wherein the tracking data includes viewing data pertaining to the downloaded campaign segments.
8. A method according to claim 7, wherein the viewing data include a history of those downloaded campaign segments that have been viewed.
9. A method according to claim 7, wherein the viewing data include a history of those downloaded campaign segments that have not been viewed.
10. A method according to claim 7, the viewing data include a history of those downloaded campaign segments that have been partially viewed.
11. A method according to claim 7, wherein the viewing data include parameters characterizing viewed downloaded campaign segments.
12. A method according to claim 7, wherein the viewing data include responses from the user to downloaded campaign segments.
13. A method according to claim 12, wherein the user requests similar campaign segments.
14. A method according to claim 7, wherein the step of tracking viewing data is performed by the client, the client sending the viewing data to the remote server.
15. A method according to claim 1, further comprising: determining a next campaign segment for delivery to the client based on the tracking data; and delivering the next campaign segment from the server to the client.
16. A method according to claim 15, wherein the next campaign segment is delivered to the client in a deterministic sequential order as defined by the episodic multi media campaign.
17. A method according to claim 15, wherein campaign segments are delivered to the client after a previously delivered campaign segment has been viewed.
18. A method according to claim 15, wherein the step of determining the next campaign segment is performed at least in part by the server.
PCT/US2001/047202 2000-11-13 2001-11-13 Delivery and tracking of episodic multimedia campaigns WO2002039227A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2002233989A AU2002233989A1 (en) 2000-11-13 2001-11-13 Delivery and tracking of episodic multimedia campaigns

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US24805000P 2000-11-13 2000-11-13
US60/248,050 2000-11-13

Publications (4)

Publication Number Publication Date
WO2002039227A2 true WO2002039227A2 (en) 2002-05-16
WO2002039227A3 WO2002039227A3 (en) 2002-09-06
WO2002039227B1 WO2002039227B1 (en) 2002-11-21
WO2002039227A9 WO2002039227A9 (en) 2003-04-17

Family

ID=22937446

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2001/047202 WO2002039227A2 (en) 2000-11-13 2001-11-13 Delivery and tracking of episodic multimedia campaigns

Country Status (2)

Country Link
AU (1) AU2002233989A1 (en)
WO (1) WO2002039227A2 (en)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5737495A (en) * 1995-09-29 1998-04-07 Intel Corporation Method and apparatus for managing multimedia data files in a computer network by streaming data files into separate streams based on file attributes
US5828881A (en) * 1995-11-09 1998-10-27 Chromatic Research, Inc. System and method for stack-based processing of multiple real-time audio tasks
US5953005A (en) * 1996-06-28 1999-09-14 Sun Microsystems, Inc. System and method for on-line multimedia access
US5956716A (en) * 1995-06-07 1999-09-21 Intervu, Inc. System and method for delivery of video data over a computer network
US6138139A (en) * 1998-10-29 2000-10-24 Genesys Telecommunications Laboraties, Inc. Method and apparatus for supporting diverse interaction paths within a multimedia communication center

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5956716A (en) * 1995-06-07 1999-09-21 Intervu, Inc. System and method for delivery of video data over a computer network
US5737495A (en) * 1995-09-29 1998-04-07 Intel Corporation Method and apparatus for managing multimedia data files in a computer network by streaming data files into separate streams based on file attributes
US5828881A (en) * 1995-11-09 1998-10-27 Chromatic Research, Inc. System and method for stack-based processing of multiple real-time audio tasks
US5953005A (en) * 1996-06-28 1999-09-14 Sun Microsystems, Inc. System and method for on-line multimedia access
US6138139A (en) * 1998-10-29 2000-10-24 Genesys Telecommunications Laboraties, Inc. Method and apparatus for supporting diverse interaction paths within a multimedia communication center

Also Published As

Publication number Publication date
WO2002039227A3 (en) 2002-09-06
AU2002233989A1 (en) 2002-05-21
WO2002039227A9 (en) 2003-04-17
WO2002039227B1 (en) 2002-11-21

Similar Documents

Publication Publication Date Title
US6058418A (en) Marketing data delivery system
US6345293B1 (en) Personalized information for an end user transmitted over a computer network
US6014701A (en) Selecting a cost-effective bandwidth for transmitting information to an end user in a computer network
US7720686B2 (en) Method and system for providing listener-requested music over a network
US6122658A (en) Custom localized information in a networked server for display to an end user
KR100604359B1 (en) Advertising system
US6742023B1 (en) Use-sensitive distribution of data files between users
US9508077B2 (en) Podcasting having inserted content distinct from the podcast content
US20070078713A1 (en) System for associating an advertisement marker with a media file
US20030061305A1 (en) System and method for enhancing streaming media delivery and reporting
US20020138641A1 (en) Targeted multimedia proxy server (tmps)
US20120233631A1 (en) Processes and systems for creating and delivering granular idiomorphic media suitable for interstitial channels
US20020133562A1 (en) System and method for operating internet-based events
CN104394126A (en) Information recommendation method, server, client side and system
US20020055876A1 (en) Method and apparatus for interactive advertising using user responses
EP1878209A2 (en) A method and an apparatus for provisioning content data
CN101075892A (en) Method, server and customer terminal for releasing advertisement
EP1548606A3 (en) Multiple user data storage, retrieval and distribution system
CN101208691A (en) Network cache of classification contents
US7430599B2 (en) Method and system for centralized network usage tracking
KR20000036934A (en) Internet broadcasting system and method using the technique of dynamic combination of multimedia contents and targeted advertisement
US9705942B2 (en) Progressive playback
US20020078454A1 (en) System and method for inserting and integrating streaming video content into a digital medium
US20100016082A1 (en) Game user apparatus
US8296389B2 (en) Content reproduction apparatus, content delivery apparatus, content delivery system, and method for generating metadata

Legal Events

Date Code Title Description
AK Designated states

Kind code of ref document: A2

Designated state(s): AE AG AL AM AT AU AZ BA BB BG BR BY BZ CA CH CN CR CU CZ DE DK DM DZ EE ES FI GB GD GE GH GM HR HU ID IL IN IS JP KE KG KP KR KZ LC LK LR LS LT LU LV MA MD MG MK MN MW MX MZ NO NZ PL PT RO RU SD SE SG SI SK SL TJ TM TR TT TZ UA UG US UZ VN YU ZA ZW

AL Designated countries for regional patents

Kind code of ref document: A2

Designated state(s): GH GM KE LS MW MZ SD SL SZ TZ UG ZW AM AZ BY KG KZ MD RU TJ TM AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE TR BF BJ CF CG CI CM GA GN GQ GW ML MR NE SN TD TG

121 Ep: the epo has been informed by wipo that ep was designated in this application
AK Designated states

Kind code of ref document: B1

Designated state(s): AE AG AL AM AT AU AZ BA BB BG BR BY BZ CA CH CN CR CU CZ DE DK DM DZ EE ES FI GB GD GE GH GM HR HU ID IL IN IS JP KE KG KP KR KZ LC LK LR LS LT LU LV MA MD MG MK MN MW MX MZ NO NZ PL PT RO RU SD SE SG SI SK SL TJ TM TR TT TZ UA UG US UZ VN YU ZA ZW

AL Designated countries for regional patents

Kind code of ref document: B1

Designated state(s): GH GM KE LS MW MZ SD SL SZ TZ UG ZW AM AZ BY KG KZ MD RU TJ TM AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE TR BF BJ CF CG CI CM GA GN GQ GW ML MR NE SN TD TG

DFPE Request for preliminary examination filed prior to expiration of 19th month from priority date (pct application filed before 20040101)
COP Corrected version of pamphlet

Free format text: PAGES 1/3-3/3, DRAWINGS, REPLACED BY NEW PAGES 1/3-3/3; DUE TO LATE TRANSMITTAL BY THE RECEIVING OFFICE

REG Reference to national code

Ref country code: DE

Ref legal event code: 8642

32PN Ep: public notification in the ep bulletin as address of the adressee cannot be established

Free format text: COMMUNICATION PURSUANT TO RULE 69 EPC (EPO FORM 1205A OF 050803)

122 Ep: pct application non-entry in european phase
NENP Non-entry into the national phase

Ref country code: JP

WWW Wipo information: withdrawn in national office

Country of ref document: JP