WO2002035398A1 - A customer loyalty program computer network site - Google Patents

A customer loyalty program computer network site Download PDF

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Publication number
WO2002035398A1
WO2002035398A1 PCT/AU2001/001357 AU0101357W WO0235398A1 WO 2002035398 A1 WO2002035398 A1 WO 2002035398A1 AU 0101357 W AU0101357 W AU 0101357W WO 0235398 A1 WO0235398 A1 WO 0235398A1
Authority
WO
WIPO (PCT)
Prior art keywords
retailer
customer
site
customers
computer network
Prior art date
Application number
PCT/AU2001/001357
Other languages
French (fr)
Inventor
Earle George Rowan
Original Assignee
Worldsmart Technology Pty. Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Worldsmart Technology Pty. Ltd. filed Critical Worldsmart Technology Pty. Ltd.
Priority to AU2002210272A priority Critical patent/AU2002210272A1/en
Publication of WO2002035398A1 publication Critical patent/WO2002035398A1/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the invention relates to a customer loyalty program computer network site.
  • the invention also relates particularly but not exclusively to a method for providing customers of a retailer with access to a rewards program where customers receive loyalty credits for purchases.
  • Customer loyalty programs are regularly used by retailers as a marketing tool to encourage shoppers to make purchases from a particular retailer. Typically, these programs require shoppers who wish to participate to register their interest. When the shopper purchases an item they indicate that they are part of the loyalty program and accordingly loyalty points are put against their name. When the points reach a specified value customers are then able to redeem the points for discount purchases or complementary products.
  • the object of the present invention is to address some or all of the disadvantages present in the prior art.
  • a customer loyalty program computer network site for providing customers of a retailer with access to a loyalty program where customers receive credits for purchases, including -
  • a credit processing engine for processing purchase information together with the retailer's credit criteria to determine the value of loyalty credits allocated to customers for product or services purchased.
  • the site may be located on any suitable computer network.
  • a particularly suitable form of network is the Internet or an analogous network such as an Intranet.
  • the site provides that the identity of a customer is determined by issuing the customer with identification in the form of a card which is presented to the retailer.
  • the card may be in any suitable form and be made of any suitable material.
  • a particularly suitable card is a smart card which is readable with a smart card reader which can be attached to a personal computer.
  • the card issued to the customer may be integrated into another type of card.
  • a suitable type of card is a credit or other bankcard. Where the customer pays for the purchase with a bankcard which also acts as a loyalty card then information regarding the purchaser and his/her purchase will be transferred to the customer loyalty program computer site.
  • the customer loyalty program computer network has a facility which enables a retailer to modify the retailer's credit criteria for one or more products or services.
  • the site may be accessed by the retailer in any suitable manner.
  • One suitable manner of accessing the site is by connecting to a common network. Any suitable software may be used to access the site.
  • the retailer may be authorised to access the customer loyalty program computer network site. This authorisation may be given in any suitable manner.
  • a particularly suitable manner is by supplying the retailer with a secure smart card. This smart card can be used to allow authorisation by swiping the card in a smart card reader connected to the retailer's computer.
  • the retailer may enter information into the customer loyalty program computer network site in any suitable manner.
  • One suitable manner of entering the information is through the retailer's computer which is directly connected to the Internet.
  • Another suitable manner of entering information is by entering the information into the retailer's computer. Where the information is then be stored in an intermediate microprocessor and storing it there, then subsequently transferring the information to the customer loyalty program computer network site.
  • a customer loyalty program computer network site may additionally enable a customer to view customer data including the amount of loyalty credits in the customer's name.
  • Loyalty credits can be in any suitable form.
  • One suitable form of providing credits is by providing points. These points may then be redeemed for various rewards.
  • customer loyalty program computer network site consists of a website hosted on the Internet.
  • the invention is suitable for operation with another Internet site which provides for the purchase of goods and/or services over the Internet.
  • the customer loyalty program computer network site provides that the purchase information is entered into the site by effecting a direct transfer of purchaser information between the site and a retailer where the retailer operates an Internet site providing for the purchase of products or services online.
  • a method of providing customers of a retailer with access to a rewards program where customers receive loyalty credits for purchases including the following steps -
  • the identity of a customer is determined by issuing the customer with identification in the form of a card which is presented to the retailer.
  • the method has the further step of the retailer accessing the site to modify the retailer's credit criteria.
  • the method may additionally provide a customer with access to the site to view information including the amount of loyalty credits in the customer's name.
  • the computer network site is in the form of a website located on the Internet.
  • the method provides that the purchase information is entered into the site by effecting a direct transfer of purchaser information between a retailer and the site where the retailer operates an Internet site providing for the purchase of products or services on-line.
  • Figure 1 is a schematic diagram showing interaction between the retailer and the customer loyalty program computer network site according to an embodiment of the invention.
  • Figure 2 is a schematic diagram showing interaction between retailer, customer, bank payment system and customer loyalty program computer network site according to an embodiment of the invention.
  • Figure 3 is a schematic diagram showing interaction between retailer, customer, bank payment system and customer loyalty program computer network site according to another embodiment of the invention.
  • Figure 4 is a schematic diagram of another embodiment of the invention showing interaction between a retailer operating an Internet site providing for the purchase of products or services online, customer and customer loyalty program computer network site.
  • Figure 5 is a schematic diagram of another embodiment of the invention showing interaction between retailer, customer and customer loyalty program computer network site.
  • each retailer is issued with a secure card, card reader and software on a CD-ROM containing an access program.
  • the access program is then installed on a personal computer associated with the retailer.
  • the card reader is also connected to the retailer's personal computer.
  • Customers are also issued with cards which identify them as members of the loyalty program. To be issued with a card the customer provides their details. These details are entered into the customer loyalty program computer site.
  • the retailer When a customer who is a member of the loyalty program makes a purchase at a retailer participating in the customer loyalty program the retailer enters information regarding the products or services purchased. To identify the product the retailer may enter the product code (PLU), product or service description and/or price. The customer produces their card at the time of the purchase, and this is swiped into the retailer's card reader to identify the purchaser. The amount of credit to be allocated to the particular purchase may also be entered into the site by the retailer. Alternatively, the retailer may enter only the product information and allow the site to calculate the amount of credit according to the retailer determined criteria.
  • PLU product code
  • the amount of credit to be allocated to the particular purchase may also be entered into the site by the retailer. Alternatively, the retailer may enter only the product information and allow the site to calculate the amount of credit according to the retailer determined criteria.
  • the retailer's computer may be connected directly to the Internet, in which case the purchase information is transferred directly to the customer loyalty program computer network site.
  • a microprocessor unit can be located between the retailer's computer and the card reader. At regular intervals this device will automatically dial into the customer loyalty program computer network site. Upon linking to the site any information regarding transactions not previously uploaded is transferred to the site.
  • the retailer can change the amount of credit allocated to a purchase and set new promotions by accessing the site directly through the Internet.
  • the information can be entered into his/her computer for transfer to the site when a connection is made through the microprocessor unit.
  • the card given to each customer may be integrated into another card.
  • a specified credit card may also function as an indication that the customer is part of the loyalty program.
  • the microprocessor will be placed between the bank or EFTPOS terminal and the point of sale unit (POS) or cash register. Information regarding the purchase will automatically be fed through the microprocessor unit.
  • the components which allow the retailer to interact with the customer loyalty program computer site are illustrated in Figure 1.
  • the information regarding the amount of credit allocated to each customer is stored in the microprocessor unit or data collection terminal (ALS DCT).
  • ALS DCT data collection terminal
  • This terminal regularly logs onto the Internet to transfer information onto the customer loyalty program computer site.
  • the retailer can access the site by connecting their computer directly to the Internet.
  • the retailer is provided with a card which contains the retailer's authorisation codes to access the site. Upon passing the card through a card reading device attached to his/her computer the retailer is given authorisation to access the site allowing the retailer to modify and enter new credit criteria and other data relating to new promotions.
  • the customer loyalty program computer network site may also be connected to a bank payment system which allows interaction between the site and a bank payment system.
  • Figures 2, 3 and 4 illustrate how the site can be linked to the bank payment system.
  • Figure 2 illustrates the interaction between the site and the bank payment system where the customer purchases a product or service directly from the customer loyalty program computer site.
  • the process of a purchaser making a purchase over the Internet on a site operated by a retailer is illustrated in the schematic diagram in Figure 4.
  • the retailer has access to the customer loyalty program computer site by connecting to the Internet and inserting their card into a card reader to gain authorisation.
  • the retailer can then modify the number of points allocated to each purchase on their site.
  • the customer purchases a product by logging onto the retailers site and selecting the product or service, the customer is given an opportunity to identify himself/herself as a member of the loyalty program. This involves the customer inserting their card into a card reader associated with their computer.
  • the retailer provides, through their site, a direct link to the customer loyalty program computer site so that the credits are allocated to that customer.
  • Customers may also access the customer loyalty program computer network site by connecting their computer via the Internet. This is illustrated in the diagram represented in Figure 5. Customers can access their information contained on the site to establish the amount of credit they have and what items they may redeem the credit on. Typically, credit is allocated in the form of points where accumulation of a specific amount of points qualifies for a reward.

Abstract

A customer loyalty program network site provides customers of a retailer with access to a loyalty program where customers receive credits for purchases. The site includes a customer data input facility, where participating customer data is entered into the site, a credit criteria input facility, where the credit criteria by which loyalty credits are allocated by a retailer for the purchase of particular products or services are entered, a purchase input facility, where the retailer enters information regarding purchases made by customers including the identity of the customer and identification of the products or services produced, and a credit processing engine, for processing purchase information together with the retailer's credit criteria to determine the value of loyalty credits allocated to customers for product or services purchased.

Description

A Customer Loyalty Program Computer Network Site
Field of Invention
The invention relates to a customer loyalty program computer network site. The invention also relates particularly but not exclusively to a method for providing customers of a retailer with access to a rewards program where customers receive loyalty credits for purchases.
Background of the Invention
Customer loyalty programs are regularly used by retailers as a marketing tool to encourage shoppers to make purchases from a particular retailer. Typically, these programs require shoppers who wish to participate to register their interest. When the shopper purchases an item they indicate that they are part of the loyalty program and accordingly loyalty points are put against their name. When the points reach a specified value customers are then able to redeem the points for discount purchases or complementary products.
When making purchases many shoppers consider the number of loyalty points which they will gain when they make a particular purchase. The presence of a loyalty program and subsequent prospect of rewards acts as an incentive to shop with a particular retailer or to purchase a particular product. This provides the retailer with a valuable marketing tool.
Customer loyalty programs currently available do not provide much flexibility in the allocation of points. Typically the number of loyalty points available is set according to fixed criteria with points awarded according to the value of a particular purchase. This means there is little scope to tailor the program to the particular promotion of a product or individual store. This inflexibility has meant that such programs are generally only available to large chain stores which have the ability to run extensive marketing campaigns. Current customer loyalty programs typically do not have the interaction necessary to enable the retailer quickly and simply to modify how points are allocated. This inflexibility in allocating points to particular stores and particular promotions also means that such programs are not being used to their full potential to attract customers.
The object of the present invention is to address some or all of the disadvantages present in the prior art.
Summary of the Invention
According to the present invention in a first aspect, there is provided a customer loyalty program computer network site, for providing customers of a retailer with access to a loyalty program where customers receive credits for purchases, including -
(a) a customer data input facility, where customer data regarding customers participating in the loyalty program is entered into the site;
(b) a credit criteria input facility, where the retailer enters the retailer's credit criteria by which loyalty credits are allocated for the purchase of particular products or services from the retailer;
(c) a purchase input facility, where the retailer enters purchase information regarding purchases made by customers including the identity of the customers and identification of the products or services purchased;
(d) a credit processing engine, for processing purchase information together with the retailer's credit criteria to determine the value of loyalty credits allocated to customers for product or services purchased.
The site may be located on any suitable computer network. A particularly suitable form of network is the Internet or an analogous network such as an Intranet.
Preferably, the site provides that the identity of a customer is determined by issuing the customer with identification in the form of a card which is presented to the retailer. The card may be in any suitable form and be made of any suitable material. A particularly suitable card is a smart card which is readable with a smart card reader which can be attached to a personal computer.
The card issued to the customer may be integrated into another type of card. A suitable type of card is a credit or other bankcard. Where the customer pays for the purchase with a bankcard which also acts as a loyalty card then information regarding the purchaser and his/her purchase will be transferred to the customer loyalty program computer site.
In a further preferred form of the invention the customer loyalty program computer network has a facility which enables a retailer to modify the retailer's credit criteria for one or more products or services.
The site may be accessed by the retailer in any suitable manner. One suitable manner of accessing the site is by connecting to a common network. Any suitable software may be used to access the site. The retailer may be authorised to access the customer loyalty program computer network site. This authorisation may be given in any suitable manner. A particularly suitable manner is by supplying the retailer with a secure smart card. This smart card can be used to allow authorisation by swiping the card in a smart card reader connected to the retailer's computer.
The retailer may enter information into the customer loyalty program computer network site in any suitable manner. One suitable manner of entering the information is through the retailer's computer which is directly connected to the Internet. Another suitable manner of entering information is by entering the information into the retailer's computer. Where the information is then be stored in an intermediate microprocessor and storing it there, then subsequently transferring the information to the customer loyalty program computer network site.
A customer loyalty program computer network site may additionally enable a customer to view customer data including the amount of loyalty credits in the customer's name. Loyalty credits can be in any suitable form. One suitable form of providing credits is by providing points. These points may then be redeemed for various rewards.
In a still further preferred form the customer loyalty program computer network site consists of a website hosted on the Internet.
The invention is suitable for operation with another Internet site which provides for the purchase of goods and/or services over the Internet. In another preferred form the customer loyalty program computer network site provides that the purchase information is entered into the site by effecting a direct transfer of purchaser information between the site and a retailer where the retailer operates an Internet site providing for the purchase of products or services online.
According to the present invention in a second aspect, there is provided a method of providing customers of a retailer with access to a rewards program where customers receive loyalty credits for purchases, including the following steps -
(a) providing a computer network site accessible to one or more retailers over a computer network;
(b) entering into the site customer data regarding customers participating in the rewards program;
(c) entering into the site details of the retailer's credit criteria by which loyalty credits are allocated for particular purchases from the retailer; (d) the retailer entering into the site purchase information regarding purchases made by customers including identification of the customers and the products or services purchased;
(e) processing purchase information together with the particular retailer's credit criteria to determine the value of credit allocated to the customer for the product purchased.
Preferably, the identity of a customer is determined by issuing the customer with identification in the form of a card which is presented to the retailer. Optionally, the method has the further step of the retailer accessing the site to modify the retailer's credit criteria.
The method may additionally provide a customer with access to the site to view information including the amount of loyalty credits in the customer's name.
It is preferred that the computer network site is in the form of a website located on the Internet.
Optionally, the method provides that the purchase information is entered into the site by effecting a direct transfer of purchaser information between a retailer and the site where the retailer operates an Internet site providing for the purchase of products or services on-line.
Brief Description of Drawings
The invention will hereinafter be described in greater detail by reference to the attached drawings which show example forms of the invention. It is to be understood that the particularity of the drawings does not supersede the generality of the preceding description of the invention.
Figure 1 is a schematic diagram showing interaction between the retailer and the customer loyalty program computer network site according to an embodiment of the invention.
Figure 2 is a schematic diagram showing interaction between retailer, customer, bank payment system and customer loyalty program computer network site according to an embodiment of the invention.
Figure 3 is a schematic diagram showing interaction between retailer, customer, bank payment system and customer loyalty program computer network site according to another embodiment of the invention. Figure 4 is a schematic diagram of another embodiment of the invention showing interaction between a retailer operating an Internet site providing for the purchase of products or services online, customer and customer loyalty program computer network site.
Figure 5 is a schematic diagram of another embodiment of the invention showing interaction between retailer, customer and customer loyalty program computer network site.
Detailed Description
In the preferred embodiments illustrated in the drawings, each retailer is issued with a secure card, card reader and software on a CD-ROM containing an access program. The access program is then installed on a personal computer associated with the retailer. The card reader is also connected to the retailer's personal computer.
Customers are also issued with cards which identify them as members of the loyalty program. To be issued with a card the customer provides their details. These details are entered into the customer loyalty program computer site.
When a customer who is a member of the loyalty program makes a purchase at a retailer participating in the customer loyalty program the retailer enters information regarding the products or services purchased. To identify the product the retailer may enter the product code (PLU), product or service description and/or price. The customer produces their card at the time of the purchase, and this is swiped into the retailer's card reader to identify the purchaser. The amount of credit to be allocated to the particular purchase may also be entered into the site by the retailer. Alternatively, the retailer may enter only the product information and allow the site to calculate the amount of credit according to the retailer determined criteria.
The retailer's computer may be connected directly to the Internet, in which case the purchase information is transferred directly to the customer loyalty program computer network site. Alternatively, a microprocessor unit can be located between the retailer's computer and the card reader. At regular intervals this device will automatically dial into the customer loyalty program computer network site. Upon linking to the site any information regarding transactions not previously uploaded is transferred to the site.
The retailer can change the amount of credit allocated to a purchase and set new promotions by accessing the site directly through the Internet. Alternatively, the information can be entered into his/her computer for transfer to the site when a connection is made through the microprocessor unit.
The card given to each customer may be integrated into another card. For example, a specified credit card may also function as an indication that the customer is part of the loyalty program. Where this is the case the microprocessor will be placed between the bank or EFTPOS terminal and the point of sale unit (POS) or cash register. Information regarding the purchase will automatically be fed through the microprocessor unit.
The components which allow the retailer to interact with the customer loyalty program computer site are illustrated in Figure 1. The information regarding the amount of credit allocated to each customer is stored in the microprocessor unit or data collection terminal (ALS DCT). This terminal regularly logs onto the Internet to transfer information onto the customer loyalty program computer site. Alternatively, the retailer can access the site by connecting their computer directly to the Internet. To ensure security, the retailer is provided with a card which contains the retailer's authorisation codes to access the site. Upon passing the card through a card reading device attached to his/her computer the retailer is given authorisation to access the site allowing the retailer to modify and enter new credit criteria and other data relating to new promotions.
The customer loyalty program computer network site may also be connected to a bank payment system which allows interaction between the site and a bank payment system. Figures 2, 3 and 4 illustrate how the site can be linked to the bank payment system. Figure 2 illustrates the interaction between the site and the bank payment system where the customer purchases a product or service directly from the customer loyalty program computer site.
The process of a purchaser making a purchase over the Internet on a site operated by a retailer is illustrated in the schematic diagram in Figure 4. The retailer has access to the customer loyalty program computer site by connecting to the Internet and inserting their card into a card reader to gain authorisation. The retailer can then modify the number of points allocated to each purchase on their site. When the customer purchases a product by logging onto the retailers site and selecting the product or service, the customer is given an opportunity to identify himself/herself as a member of the loyalty program. This involves the customer inserting their card into a card reader associated with their computer. As well as receiving the customer's payment the retailer provides, through their site, a direct link to the customer loyalty program computer site so that the credits are allocated to that customer.
Customers may also access the customer loyalty program computer network site by connecting their computer via the Internet. This is illustrated in the diagram represented in Figure 5. Customers can access their information contained on the site to establish the amount of credit they have and what items they may redeem the credit on. Typically, credit is allocated in the form of points where accumulation of a specific amount of points qualifies for a reward.
For example, where the retailer has a promotion that for each pie purchased the customer will receive 1 point and for each cold drink purchased the customer will receive 2 points. When paying for the purchase the customer will identify himself through his card. The operator will then enter the card into the card reader and enter corresponding information to identify the products. The microprocessor will hold this information. When the microprocessor then dials up and connects to the customer loyalty program computer network site 3 points will be added to the customer's account. This allows the customer to accumulate points against their name towards complimentary goods and/or services or to receive discounts on the purchase of other goods and/or services. It is to be understood that various alterations, additions and/or modifications may be made to the parts previously described without departing from the ambit of the invention.

Claims

The claims defining the invention are as follows :
1. A customer loyalty program computer network site, for providing customers of a retailer with access to a loyalty program where customers receive credits for purchases, including -
(a) a customer data input facility, where customer data regarding customers participating in the loyalty program is entered into the site;
(b) a credit criteria input facility, where the retailer enters the retailer's credit criteria by which loyalty credits are allocated for the purchase of particular products or services from the retailer;
(c) a purchase input facility, where the retailer enters purchase information regarding purchases made by customers including the identity of the customers and identification of the products or services purchased;
(d) a credit processing engine, for processing purchase information together with the retailer's credit criteria to determine the value of loyalty credits allocated to customers for product or services purchased.
2. A customer loyalty program computer network site according to Claim 1 wherein a smartcard is issued to each customer to facilitate identification of the customer during transactions.
3. A customer loyalty program computer network site according to claim 1 or claim 2 wherein a smartcard is issued to the retailer to facilitate identification of the retailer when the retailer accesses the computer network site.
4. A customer loyalty program computer network site according to any preceding claim further including a facility which enables a retailer to modify the retailer's credit criteria for one or more products or services.
5. A customer loyalty program computer network site according to any preceding claim further including a facility which enables a customer to view customer data including the amount of loyalty credits in the customer's name.
6. A customer loyalty program computer network site according to any preceding claim wherein the site consists of a website hosted on the Internet.
7. A customer loyalty program computer network site according to any preceding claim wherein the purchase information is entered into the site by effecting a direct transfer of purchaser information between the site and a retailer where the retailer operates an Internet site providing for the purchase of products or services on-line.
8. A method of providing customers of a retailer with access to a rewards program where customers receive loyalty credits for purchases, including the following steps -
(a) providing a computer network site accessible to one or more retailers over a computer network;
(b) entering into the site customer data regarding customers participating in the rewards program;
(c) entering into the site details of the retailer's credit criteria by which loyalty credits are allocated for particular purchases from the retailer;
(d) the retailer entering into the site purchase information regarding purchases made by customers including identification of the customers and the products or services purchased;
(e) processing purchase information together with the particular retailer's credit criteria to determine the value of credit allocated to the customer for the product purchased.
9. A method according to claim 8 wherein the identity of a customer is determined by means of a smartcard issued to the customer which is presented to the retailer during a physical transaction or swiped through a smartcard reader by the customer during an on-line transaction.
10. A method according to claim 8 or claim 9 wherein details of the retailer's credit criteria are entered or modified by the retailer after the retailer accesses the site and establishes the retailer's identity using a smartcard.
11. A method according to any one of claims 8 to 10 wherein a customer may access the site to view information including the amount of loyalty credits in the customer's name.
12. A method according to any one of claims 8 to 11 wherein the site is in the form of a website located on the Internet.
13. A method according to any one of claims 8 to 12 wherein the purchase information is entered into the site by effecting a direct transfer of purchaser information between a retailer and the site where the retailer operates an Internet site providing for the purchase of products or services on-line.
14. A customer loyalty program computer network site, substantially as herein described, with reference to any of the drawings.
15. A method of providing customers of a retailer with access to a rewards program where customers receive loyalty credits for purchases, substantially as herein described, with reference to any of the drawings.
PCT/AU2001/001357 2000-10-23 2001-10-23 A customer loyalty program computer network site WO2002035398A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
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Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
AUPR0928A AUPR092800A0 (en) 2000-10-23 2000-10-23 A customer loyalty program computer network site
AUPR0928 2000-10-23

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Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2315351A (en) * 1996-07-11 1998-01-28 Fujitsu Ltd Point-service systems for online shopping malls
US5774870A (en) * 1995-12-14 1998-06-30 Netcentives, Inc. Fully integrated, on-line interactive frequency and award redemption program
WO2000014665A1 (en) * 1998-09-03 2000-03-16 Ownx, Inc. System for automatically calculating consumer earned equity
WO2000017794A2 (en) * 1998-09-23 2000-03-30 Visa International Service Association Loyalty file structure for smart card
US6061660A (en) * 1997-10-20 2000-05-09 York Eggleston System and method for incentive programs and award fulfillment
WO2001001281A2 (en) * 1999-06-29 2001-01-04 Awardtrack, Inc. Building frequent shopper programs for web merchants

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5774870A (en) * 1995-12-14 1998-06-30 Netcentives, Inc. Fully integrated, on-line interactive frequency and award redemption program
GB2315351A (en) * 1996-07-11 1998-01-28 Fujitsu Ltd Point-service systems for online shopping malls
US6061660A (en) * 1997-10-20 2000-05-09 York Eggleston System and method for incentive programs and award fulfillment
WO2000014665A1 (en) * 1998-09-03 2000-03-16 Ownx, Inc. System for automatically calculating consumer earned equity
WO2000017794A2 (en) * 1998-09-23 2000-03-30 Visa International Service Association Loyalty file structure for smart card
WO2001001281A2 (en) * 1999-06-29 2001-01-04 Awardtrack, Inc. Building frequent shopper programs for web merchants

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AU2002210272A1 (en) 2002-05-06

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