WO2002015068A1

WO2002015068A1 - Broadcast using method, receiver, mobile terminal, and service providing device

Info

Publication number: WO2002015068A1
Application number: PCT/JP2001/006879
Authority: WO
Inventors: Tatsuji Nagaoka; Kazuo Nomura; Yutaka Hiruma
Original assignee: Ntt Docomo, Inc.
Priority date: 2000-08-10
Filing date: 2001-08-09
Publication date: 2002-02-21
Also published as: CN1388932A; EP1308865A1; EP1308865A4; KR20020043625A; JP2002056241A; BR0107061A; US20020152091A1

Abstract

A broadcast from a broadcasting station (1) is received by an STB (Settop Box) (2). Next, a service request based on the broadcast data received by the STB (2) and the personal information stored in a mobile terminal (5) is transferred through a public network (3) to a TMS (transaction managing system) (4). Information (e.g., coupon data) corresponding to that service request is transferred through a mobile communication network (6) to the mobile terminal (5). The user of the mobile terminal (5) acquire the benefits of the coupon by going to a use facility (7) while carrying the mobile terminal (5) holding the coupon data and by presenting the coupon data at the facility.

Description

Broadcasting method, receiver, portable terminal and service providing device

Technical field

The present invention relates to a broadcast use method for providing various services using broadcast, and a receiver, a mobile terminal, and a service providing device for realizing the broadcast use method. Background art

Conventionally, various services using broadcasting have been provided, one example of which is television shopping. In general TV shopping, the viewer manually records the identification information and price of the product introduced in the program, the telephone number of the purchase application destination, etc., and the viewer makes a telephone call based on the recorded information. The viewer can purchase the product by giving the desired product and information for settlement verbally. However, handwriting of information in a program imposes a considerable burden on viewers, and in some cases handwriting may not be enough. Of course, recording on videotape and repetitive playback to write the desired information is actually performed, but in any case, there is no doubt that the viewer will need to take considerable effort. Also, it is a considerable burden for viewers to manually enter a phone number to make a call and to convey various information verbally, and the burden of these burdens hinders viewers from using services. Cause. Disclosure of the invention

The present invention has been made in view of the above-described circumstances, and provides a broadcast using method capable of providing a service using broadcasting more effectively, a receiver for realizing the broadcast using method, a portable terminal, and It aims to provide service providing equipment. In order to solve the above-described problems, a broadcast utilization method according to the present invention is characterized in that a receiver receives a broadcast, extracts service information added to the received broadcast, and transmits the service information to a mobile terminal. Acquiring a service request of the user generated by the mobile terminal based on the personal information of the user and the service information stored in the mobile terminal, transmitting the service request to the service providing apparatus, A service is provided to the user based on the service request. For example, in digital broadcasting, other digital data can be transmitted in addition to video and audio data, so if service information is added to digital broadcasting, various forms of services can be provided using the broadcasting. Is realized.

In the broadcast utilization method of the present invention, the user does not have to manually input personal information, so that the user can easily receive a desired service while protecting personal information. Note that the receiver may display the extracted service information on a receiver or the like. Further, the service providing device may directly transmit the requested service information to the mobile terminal, or may transmit the requested service information to the mobile terminal via the receiving device. Further, the mobile terminal may transmit the service request directly to the service providing apparatus without passing through the receiver.

In addition, the service providing device may store personal information included in the received service request as user preference information, and may further provide the preference information to the outside. As a result, service providers such as broadcasting stations can develop more appropriate services based on detailed individual histories.

Here, the service information added to the broadcast is, for example, information indicating a storage location of the information. Further, the service is, for example, provision of a coupon or provision of ringtone melody data. The mobile terminal is, for example, a mobile phone.

The above-described receiver is a receiver used in a broadcast-based system having a service providing device for providing a service in response to a service request received in connection with a broadcast, and a portable terminal storing personal information of a user. Receiving the broadcast, extracting the service information added to the broadcast, receiving the personal information and the service request of the user from the portable terminal, and transmitting the personal information and the service request to the service providing apparatus. Then, information corresponding to the service request transmitted from the service providing device may be received and transmitted to the portable terminal, or may be displayed on a receiver or the like.

Further, the above-described mobile terminal is a mobile terminal used in a broadcast using system having a receiver for receiving a broadcast and a service providing device for providing a service in response to a service request, the mobile terminal being carried by an individual, Receiving the service information added to the broadcast received by the receiver, creating a service request for the user based on the service information and the personal information, Send to At this time, the information may be transmitted to the service providing device via the receiver. Then, information corresponding to the service request is received from the service providing device. At this time, the information may be received via the receiver.

Further, the above-described service providing apparatus is a service providing apparatus used in a broadcast using system having a receiver for receiving a broadcast and a portable terminal storing personal information of the user, wherein the service providing apparatus receives the service request of the user. The service is provided to the user by receiving service information corresponding to the received service request from the mobile terminal or the mobile terminal and transmitting the service information to the mobile terminal or the receiver. BRIEF DESCRIPTION OF THE FIGURES

FIG. 1 is a block diagram showing a configuration of a basic system to which a broadcast use method according to each embodiment of the present invention is applied.

Fig. 2 is a block diagram showing the configuration of the main part of an STB (set-top box) 2 that constitutes the basic system.

FIG. 3 is a block diagram showing a configuration of a main part of a transaction management system (TMS) 4 constituting the basic system.

FIG. 4 is a block diagram showing a configuration of a main part of the portable terminal 5 constituting the basic system.

FIG. 5 shows a case where the broadcast use method according to the first embodiment of the present invention is applied. It is a block diagram showing a work.

FIG. 6 is a block diagram showing the operation of the system to which the broadcast using method according to the second embodiment of the present invention is applied.

FIG. 7 is a block diagram showing an operation of a system to which a broadcast using method according to a third embodiment of the present invention is applied.

FIG. 8 is a block diagram showing an operation of a system to which a broadcast using method according to a fourth embodiment of the present invention is applied. .

FIG. 9 is a block diagram showing an operation of a system to which a broadcast using method according to a fifth embodiment of the present invention is applied.

FIG. 10 is a block diagram showing the operation of a system to which the broadcast using method according to the sixth embodiment of the present invention is applied.

FIG. 11 is a block diagram showing the operation of a system to which the broadcast using method according to the seventh embodiment of the present invention is applied.

FIG. 12 is a block diagram showing the operation of the system to which the broadcast using method according to the eighth embodiment of the present invention is applied.

FIG. 13 is a block diagram showing the operation of the system to which the broadcast use method according to the ninth embodiment of the present invention is applied.

FIG. 14 is a block diagram showing the operation of the system to which the broadcast use method according to the tenth embodiment of the present invention is applied.

FIG. 15 is a diagram showing a display screen image of the receiver of the system. FIG. 16 is a diagram for explaining a shopping transfer system according to an application example (application example 1) of the broadcast using method according to each embodiment of the present invention.

FIG. 17 is a diagram for explaining an electronic ticket system according to an application example (application example 2) of the broadcast using method according to each embodiment of the present invention. BEST MODE FOR CARRYING OUT THE INVENTION

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

FIG. 1 is a block diagram showing a configuration of a basic system to which a broadcast use method according to each embodiment of the present invention is applied. Each element of the basic system shown in this figure is It is not used exhaustively in an embodiment, and an element (or function) used in one embodiment may not be used in another embodiment.

In the basic system, 1 is a broadcasting station that broadcasts. The broadcast station 1 may be a terrestrial broadcast station or a satellite broadcast station. Broadcasting station 1 also includes satellites and relay stations for relaying broadcasts. Reference numeral 2 denotes an STB (set-top box) for receiving a broadcast from the broadcast station 1, which is installed in each home.

Reference numeral 4 denotes a TMS (transaction management system). The STB 2 and the TMS 4 are configured to be able to communicate via the public network 3, and the broadcasting station 1 and the TMS 4 are capable of communicating via the leased line or the public network 3. . Reference numeral 5 denotes a portable terminal carried by a user of the system according to each embodiment, specifically, a mobile phone or a PDA (Personal Data Assistants) having a communication function via a mobile communication network 6 or the like. . The mobile terminal 5 can directly communicate with the STB 2, and functions as a remote controller of the STB 2. Further, the mobile terminal 5 and the TMS 4 can communicate via the mobile communication network 6. Reference numeral 7 denotes a facility such as a store (hereinafter referred to as a use facility), which can communicate with the mobile terminal 5 via the mobile communication network 6 (or the mobile communication network 6 and the public network 3).

FIG. 2 is a block diagram showing a configuration of a main part of the STB 2 constituting the basic system. As shown in FIG. 2, the STB 2 is a mobile terminal for performing wireless or wired communication with the mobile terminal 5. Terminal interface 21; public network interface 22 for communication via public network 3; receiver 23 for receiving broadcast from broadcast station 1; and reproduction of received broadcast using a receiver (not shown) It has a reproducing unit 24, an instruction input unit 25 for inputting an instruction from the operation panel, and a control unit 26 for controlling the above units.

FIG. 3 is a block diagram showing a configuration of a main part of the TMS 4 constituting the basic system. As shown in FIG. 3, the TMS 4 includes a public network interface 41 for performing communication via the public network 3 and a mobile network. Mobile communication network interface 42 for communication via communication network 6, Dedicated line interface 4 for communication via dedicated line 3, a provision information storage unit 44 storing information to be provided to the STB 2 and the mobile terminal 5; a use history storage unit 45 storing the access history from the STB 2 and the mobile terminal 5 as a use history; and the above units. It has a control unit 46 for controlling.

FIG. 4 is a block diagram showing a configuration of a main part of the mobile terminal 5 constituting the basic system. As shown in FIG. 4, the mobile terminal 5 is used for performing wireless or wired communication with the STB 2. STB interface 51, mobile communication network interface 52 for communication via mobile communication network 6, personal information storage unit 53 storing personal information including user's hobbies, preferences, etc., STB 2 and TM Reception information storage unit 54 that stores the reception information from S4, information presentation unit 55 such as a liquid crystal panel and speakers that can be visually recognized by the user, instruction input unit 56 such as a keypad operated by the user, and so on. It has a control unit 57 for controlling each unit.

Hereinafter, each embodiment of the present invention based on the basic system having the above-described configuration will be described. Note that specific functions of each device realized by the above configuration will be described in each embodiment as necessary, in order to avoid complicating the description. In the following description, it is assumed that the user of the mobile terminal 5 is identical to the user of each system.

A: First embodiment

FIG. 5 is a block diagram showing the operation of a system to which the broadcast use method according to the first embodiment of the present invention is applied. The broadcast use method shown in each figure is based on the broadcast data received by STB 2. This is a method of directly transmitting a part from the STB 2 to the mobile terminal 5. Note that, in order to avoid the description being ambiguous, here, the coupon data is distributed using broadcasting, and this book is limited to a service model that purchases goods or services using this coupon data. The operation of the embodiment will be described. First, the broadcasting station 1 broadcasts broadcast data including the carbon data (s 11). The coupon data included in the broadcast data represents, for example, a coupon that can be used at a facility used in a program in the broadcast data, and includes information as a general coupon. In STB 2 receiving the broadcast data, coupon data is extracted from the broadcast data, and the coupon data is transmitted to portable terminal 5 capable of communicating with STB 2 (s 12). This coupon data is on the mobile device Received by the terminal 5 and stored in the reception information storage unit 54.

When the user operates the portable terminal 5 storing the coupon data and connects to the facility 7 via the mobile communication network 6 to perform online shopping, etc., the user receives the coupon data for the facility 7 concerned. When the use of the coupon is instructed, the corresponding coupon data is transmitted from the mobile terminal 5 to the facility 7 (s13). As a result, the usage facility 7 provides a service that takes into account the coupon data to the mobile terminal 5 (s14). That is, when receiving the coupon data, the usage facility 7 provides a service to the user of the mobile terminal 5 at a lower rate than usual.

Of course, the present invention is not limited to the above-described example, and it is also possible that during online shopping, the usage facility 7 checks the coupon data stored in the mobile terminal 5 and automatically acquires the corresponding coupon data. In this case, the mobile terminal 5 can be set to allow the user facility 7 to automatically acquire the data of the carbon data Z not to be set, and the user can set the degree of privacy assurance. Good. The operation of the present embodiment has been described on the premise that the use facility 7 is a facility that supports online shopping, but the present invention is not limited to this. For example, if the facility 7 does not support online shopping, etc., and the user goes to the location to receive services, for example, the user who goes to the facility 7 operates the mobile terminal 5. Alternatively, the coupon data may be displayed and presented to the staff of the use facility 7, so that the user can receive the service at a lower rate than usual. Or, for example, the coupon owner may be able to get the item for free or receive benefits offered only to the coupon owner.

B: Second embodiment

FIG. 6 is a block diagram showing the operation of a system to which the broadcast use method according to the second embodiment of the present invention is applied. The broadcast use method shown in FIG. 6 is based on broadcast data received by STB 2. This is a method in which the STB 2 acquires the information from the TMS 4 and sends it to the mobile terminal 5.

As shown in this figure, in the present embodiment, first, the broadcast station 1 broadcasts broadcast data (s 21). STB 2 which received this broadcast data is a program according to the broadcast data To play. When a user who is interested in the reproduced program operates the mobile phone 5 and inputs an instruction addressed to the STB 2, a service request including the personal information of the user is generated on the mobile phone 5. The request is sent to STB 2, and this request is sent from STB 2 to TMS 4 via PSTN 3 (s 22). Here, the service request is a request for transmission of coupon data desired by the user. In addition, the instruction includes information (for example, a telephone number) that can uniquely identify the user of the mobile terminal 5.

Upon receiving the service request, the TMS 4 returns the corresponding coupon data via the public network 3 (s23), and stores personal information and information indicating the content of the service request. Upon receiving the coupon data from TMS 4, STB 2 transmits the data to mobile terminal 5 (s2 4). This coupon data is received by the mobile terminal 5 and stored. Subsequent operations are the same as in the first embodiment (s13, s14).

C: Third Embodiment′- FIG. 7 is a block diagram showing an operation of a system to which a broadcast use method according to a third embodiment of the present invention is applied. In the broadcast utilization method shown in this figure, STB 2 requests TMS 4 to transfer the service information added to the broadcast received by STB 2 and TMS 4 corresponds to mobile terminal 5 in response to this request. This is the method of sending information.

As shown in this figure, in the present embodiment, first, the same operation as in the second embodiment is performed (s21, s22). Then, upon receiving the service request, the TMS 4 specifies the corresponding mobile terminal 5 using the personal information included therein, and transmits the coupon data corresponding to the service request via the mobile communication network 6 to the corresponding mobile terminal. The information is transmitted to the terminal 5 (s31), and the personal information and information indicating the contents of the service request are stored. When the mobile terminal 5 receives the coupon data from the TMS 4, the same operation as in the first embodiment is performed thereafter (s13, s14).

C-1: Capture of coupon data distribution

TMS 4 authenticates users when TMS 4 distributes coupon data, and does not distribute coupon data to users who are not valid members. You may. For each coupon data, the number of distributions and user conditions (for example, address and gender) are restricted, and coupon data is distributed only to users who meet these restrictions. Note that, as described in the first embodiment, the distribution of coupons in each embodiment is merely an example, and the application of this embodiment is not limited to this.

D: Fourth embodiment

FIG. 8 is a block diagram showing the operation of the system to which the broadcast use method according to the fourth embodiment of the present invention is applied. The broadcast use method shown in FIG. 8 is a broadcast data containing a URL (Universal Resource Locator). In this method, the mobile terminal 5 stores this URL in the STB 2, and the mobile terminal 5 acquires desired information from the TMS 4 using the URL. Note that the mobile terminal 5 in the present embodiment has a function of acquiring a content on the URL by specifying a URL. Since mobile phones and PDAs having such functions have already become widespread, detailed descriptions thereof are omitted here.

In the present embodiment, first, the broadcasting station 1 broadcasts the broadcast data by adding data relating to the URL to the broadcast data (s41). The URL indicates the location of information related to the program in the broadcast data, for example, in TMS4. In STB 2 that receives the broadcast data, a URL is extracted from the broadcast data, and the URL is transmitted to the portable terminal 5 that can communicate with the STB 2 (s42). The portable terminal 5 receives and stores the URL.

When the user operates the mobile terminal 5 storing the URL and selects a desired URL, a service request including the user's personal information and requesting information acquisition from the URL is transmitted from the mobile terminal 5 via the mobile communication network 6 to the TMS. Sent to 4. Upon receiving the service request, the TMS 4 returns the content specified by the URL via the mobile communication network 6 (s43), and stores information indicating the content of the service request and personal information. When the mobile terminal 5 receives the content from the TMS 4, the same operation as in the first embodiment is performed thereafter based on the content (s13, s14). E: Fifth embodiment

FIG. 9 shows the operation of a system to which the broadcast utilization method according to the fifth embodiment of the present invention is applied. It is a block diagram which shows a work. In the broadcast utilization method shown in this figure, the broadcast data contains input form data, and the STB 2 receives this input form data. This input form data has a field for inputting personal information such as a name and a telephone number, and a field for designating desired content of a user. The input form data STB 2 is transmitted to the mobile terminal 5, and a service request is generated by writing data in the input form in the mobile terminal 5.

In the present embodiment, first, the broadcast station 1 adds input form data for transmitting a service request to the TMS 4 to the broadcast data and broadcasts the broadcast (s51). Upon receiving the broadcast data, the STB 2 plays the program included in the broadcast data and provides a user interface according to the input form data. The reproduction of the program and the provision of the user interface may be performed simultaneously by dividing the screen, or may be selectively performed by switching the screen.

Also, the STB 2 extracts the input form data from the received broadcast data, and transmits it to the mobile terminal 5 after a predetermined conversion (s52). The conversion performed here includes conversion according to the general screen size of the mobile terminal 5 and conversion that assigns a unique identifier to a field for inputting personal information such as a name and a telephone number. ing. The mobile terminal 5 that has received the input form data provides a user interface according to the data. As a result, the mobile terminal 5 displays an input screen corresponding to the input form data. At this time, the personal information is displayed in a state where the personal information has been input in the field to which the unique identifier has been added. That is, in the mobile terminal 5, personal information is automatically input into a field to which a unique identifier has been assigned, thereby reducing the user's trouble of inputting.

Then, when the user who has completed the necessary fields inputs the transmission instruction, the data is written in the input form, and form data representing the service request is generated. Then, this data is transmitted from the portable terminal 5 to the STB 2 (s53). The STB 2 that has received the input data transmits a service request including the input data to the TMS 4 via the public network 3 (s54). Further, the TMS 4 receiving the service request returns the corresponding data via the public network 3 and ( _s 5 4) Store information representing the contents of the service request and personal information. When STB 2 receives service information data from TMS 4, information corresponding to this data is displayed on the receiver.

F: Sixth embodiment

FIG. 10 is a block diagram showing the operation of a system to which the broadcast use method according to the sixth embodiment of the present invention is applied. The broadcast use method shown in FIG. 10 is different from the broadcast use method according to the fifth embodiment. The only point is that the STB 2 having received the data from the TMS 4 transmits the data to the mobile terminal 5, and the mobile terminal 5 receives the data (s61).

G: Seventh embodiment

FIG. 11 is a block diagram showing the operation of a system to which the broadcast use method according to the seventh embodiment of the present invention is applied. The broadcast use method shown in FIG. 11 differs from the broadcast use method according to the sixth embodiment. The only point is that the TMS 4 that has received the service request transmits the relevant data to the relevant mobile terminal 5 via the mobile communication network 6 and the mobile terminal 5 receives the data (s71) ).

H: Eighth embodiment

FIG. 12 is a block diagram showing the operation of a system to which the broadcast use method according to the eighth embodiment of the present invention is applied. The broadcast use method shown in FIG. 12 differs from the broadcast use method according to the seventh embodiment. The point is that when the user who has completed the necessary fields inputs a predetermined instruction, a service request including the input data is transmitted from the mobile terminal 5 to the TMS 4 via the mobile communication network 6 and (s 8 1), the only point that TMS 4 operates in response to this service request.

I: Ninth embodiment

FIG. 13 is a block diagram showing the operation of a system to which the broadcast use method according to the ninth embodiment of the present invention is applied. The characteristic points of the broadcast use method shown in FIG. Broadcast data (audio data and video data) is transmitted directly to the mobile terminal 5.

As shown in this figure, in the present embodiment, first, the broadcast station 1 broadcasts broadcast data (s91). This broadcast data is data containing two programs. This release STB 2 having received the transmission data reproduces the first program and transmits the broadcast data of the second program to the portable terminal 5 (s92). The portable terminal 5 that has received the broadcast data displays the second program according to the data.

When transmitting the service request corresponding to the first program to the TMS 4 via the public network 3 (s 93), the STB 2 uses only the personal information stored in the mobile terminal 5 as information for identifying the receiving side. Instead, it uses identification information that can uniquely identify STB 2. On the other hand, when transmitting the service request corresponding to the second program to the TMS 4 via the mobile communication network 6 (s94), the mobile terminal 5 transmits the service request to the mobile terminal 5 as information for identifying the receiving side. Use only stored personal information.

As described above, according to the present embodiment, a plurality of programs can be used simultaneously even if there is only one receiver. Note that a plurality of receivers may be provided in the STB 2 so that broadcast data of a plurality of systems (a plurality of channels) can be used.

J: 10th embodiment

FIG. 14 is a block diagram showing the operation of a system to which the broadcast use method according to the tenth embodiment of the present invention is applied. The characteristic feature of the broadcast use method shown in FIG. The content is obtained from the mobile terminal 5 and transmitted to the mobile terminal 5. Note that, in order to avoid the description from being confused, the operation of the present embodiment will be described here limited to a service model that distributes a ringtone melody (content) in conjunction with a program.

As shown in this figure, in the present embodiment, first, the broadcast station 1 broadcasts broadcast data (s101). The broadcast data corresponds to a music program, and STB 2 that has received the broadcast data reproduces the music program. Figure 15 shows the display screen image of the receiver at this time. Here, when the user operates the mobile terminal 5 and inputs an instruction to download a ringtone corresponding to the music being played according to the display screen, the STB 2 receiving the instruction includes the personal information. A service request corresponding to the instruction is transmitted to the TMS 4 via the public network 3 (s102).

Upon receiving the service request and the personal information, the TMS 4 requests the broadcast station 1 to download the corresponding incoming melody via a dedicated line in accordance with the service request (s103). In response, broadcast station 1 sends a ringtone message to TMS 4. Is transmitted (s104), and the incoming melody is transmitted to the mobile terminal 5 specified by the personal information via the mobile communication network 6 (s105).

Note that the broadcast station 1 may accumulate the download request data from the TMS 2 and use the data as marketing information. In addition, as described above, the distribution of the ring melody linked to the music program is only an example, and the application of the present embodiment is not limited to this.

K: Application example 1

FIG. 16 is a diagram for explaining a shocking transfer system according to an application example in which the broadcast utilization method according to each embodiment of the present invention is applied. In this figure, mobile terminals 5A and 5B have the same function as mobile terminal 5, and are denoted by different reference numerals because they are carried by different users. Also, TMS 4A is different from TMS 4 in that it has a member DB (database) that stores the member's personal information and authenticates the user, and that contract information, usage fee information, In addition, the user of the shopping transfer system is charged for the usage fee by using the usage fee charging DB that stores the payment information, and processing for product sales is performed using the product DB that stores the product information. Points.

In Figure 16, 8 is a payment agency (such as a bank or credit company), 9 is a merchandising company that actually sells products (distributors, etc.), and 10 is a merchant 9 that is delivered. Depository (stations, convenience stores, etc.) for temporarily storing collected goods, 1 1 is a vehicle for delivering goods from the merchandise sales company 9 to the depository 10, and the settlement agency 8 and the vehicle 1 1 are via the mobile communication network 6 Communication function. The merchandise sales company 9 also has a product DB, and the TMS 4A product DB is configured to be updated based on this product DB.

In the shocking transfer system having such a configuration, first, the broadcast station 1 broadcasts the broadcast data (s111). This broadcast data corresponds to a shopping program. When the STB 2 and the mobile terminal 5A receive the broadcast data, the mobile terminal 5 finally issues a request for the purchase, delivery, and payment of the desired product based on the instruction of the user (hereinafter, the purchasing user). A transmits to TMS 4 A via mobile communication network 6 (S112, S113). The request from mobile terminal 5 A to TMS 4 A It contains information specifying the product, the personal information of the purchasing user, and the personal information of the recipient of the product (hereinafter, the delivery destination user).

Upon receiving the above request, TMS4A first determines whether or not the purchasing user is a legitimate user using the member DB. At the same time, the price and the product sales company are specified, the settlement information is acquired using the usage fee charging DB, and settlement is requested to the settlement institution 8 based on the information (s114). Here, if the settlement is correctly performed, information indicating the contents of the settlement is transmitted from the settlement institution 8 to the sales company 9 (s115). In addition, information for buying and selling the product is transmitted from the TM S 4 A to the product sales company 9. The sales company 9 performs sales processing based on these pieces of information, and the product sales company 8 notifies the depository 10 of the scheduled delivery of the product (s116).

In addition, information based on the request from the mobile terminal 5A to the TMS 4A is notified from the TMS 4A to the mobile terminal 5B of the delivery destination user via the mobile communication network 6 (s117). By this notification, the delivery destination user knows that the purchasing user has purchased the product and that the product is delivered to himself. After this notification, TMS 4A updates the billing information corresponding to the user who purchased the usage fee billing DB. Then, when the merchandise is shipped from the merchandise sales company 9, the vehicle 11 carrying the merchandise notifies the delivery destination user's portable terminal 5B of the receiving information for receiving the merchandise (s118) ). This receiving information includes information on the date and time when the goods can be received at the depository 10, so that the delivery destination user can know the expected arrival date and time of the goods.

Then, after the scheduled arrival date and time, the delivery destination user carries the portable terminal 5B and goes to the depository 10, and operates the portable terminal 5B to display the reception information and present it to the staff of the depository 10 to show. The destination user can receive the product.

L: Application example 2

FIG. 17 is a diagram for explaining an electronic ticket system according to an application example in which the broadcast utilization method according to each embodiment of the present invention is applied. In the electronic ticket system shown in this figure, first, broadcast station 1 broadcasts broadcast data (s21). This broadcast data corresponds to a program that provides event information such as movie information and concert information. The broadcast receiver consisting of STB 2 and mobile terminal 5A When the data is received, a request for the purchase and payment of a desired electronic ticket is finally transmitted from the STB 2 to the TMS 4A via the public network 3 based on the user's instruction (S122). The request from the mobile terminal 5A to the TMS 4A includes information specifying the electronic ticket and personal information of the user.

Upon receiving the above request, TMS4A first determines whether or not the user is a valid user using the member DB, and determines that the user is a valid user. The price and the product sales company are specified, the settlement information is acquired using the usage fee charging DB, and settlement is requested to the settlement institution 8 based on these (s122). If the settlement is performed correctly, the settlement institution 8 sends information indicating the contents of the settlement to the merchant 9 (s123), and the merchant 9 receiving the information sends an electronic ticket to the TMS 4A. (S 1 2 4). The TMS 4A that has received the electronic ticket transmits the electronic ticket to the mobile terminal 5 via the mobile communication network 6, and updates the charging information corresponding to the user of the usage fee charging DB.

The electronic ticket is received and stored by the mobile terminal 5. The user carrying the mobile terminal 5 storing the electronic ticket 5 goes to an appropriate facility (event site such as a movie theater or a concert hall) 7 at the date and time corresponding to the electronic ticket, and displays the electronic ticket for use. The user can enter the use facility 7 by presenting it to the staff of the facility 7 or the like.

M: Whole capture

As described above, in each embodiment and each application example of the present invention, the service information added to the broadcast is used by using the mobile terminal capable of uniquely specifying the user. As a result, more fine-grained services can be realized than in the past. In particular, in a mode in which the service information added to the broadcast is stored in the mobile terminal, and various services are received using the information stored in the mobile terminal, the service can be received at any place, not only indoors. There is also an advantage.

In the above embodiments, specific configuration examples have been described, but the present invention is not limited to these configuration examples. For example, communication between STB and TMS or communication between a broadcasting station and TMS may be performed via a mobile communication network. For the public network and the mobile communication network, a packet-switched network is preferable, but the communication costs are relatively low. A circuit-switched network may be used as long as the cost can be increased. Further, in each of the above-described embodiments, a mobile phone has been described as an example of a mobile terminal. Yeah.

Claims

The scope of the claims

1. The receiver receives the service information indicating the qualification for receiving the service together with the broadcast, transmits the service information to the mobile terminal,

The mobile terminal receives and stores the service information, and outputs the stored service information in response to an instruction from a user

A broadcast usage method characterized by the following.

2. The receiver receives and outputs the service information indicating the qualification for receiving the service together with the broadcast,

In response to a request from the user, the mobile terminal transmits a service request including the user's personal information stored in advance and information indicating a qualification to receive the service to the receiver,

The receiver transmits the service request to a service providing device,

The service providing device receives the service request, transmits information corresponding to the service request to the receiver,

The broadcast receiving method, wherein the receiver transmits information corresponding to the service request to the portable terminal.

3. The receiver receives and outputs the service information indicating the qualification to receive the service together with the broadcast,

The receiver transmits the service request to a service providing device,

The service providing device receives the service request and transmits information corresponding to the service request to the mobile terminal.

A broadcast usage method characterized by the following.

4. The receiver receives and outputs the service information itself, which is the object of the service, together with the broadcast.

The mobile terminal transmits a service request of the user including the personal information of the user stored in advance to the receiver,

The receiver transmits the service request to a service providing device,

The service providing device receives the service request, and transmits information corresponding to the service request to the mobile terminal.

A broadcast usage method characterized by the following.

5. The receiver receives the service information including the address of the service provider together with the broadcast, transmits the service information to the mobile terminal,

The mobile terminal receives the service information, generates a service request based on the user's personal information stored in advance and the service information, and transmits the service request to a service providing apparatus.

A broadcast usage method characterized by the following.

6. The receiver receives the service information including the format used when the user provides the information necessary for receiving the service together with the broadcast, transmits the service information to the mobile terminal,

The mobile terminal receives the service information, generates a service request based on the user's personal information stored in advance and the service information, transmits the service request to the receiver, and the receiver receives the service request. Transmitting the service request and the personal information to the service providing apparatus; transmitting information corresponding to the service request to the receiver;

The receiver receives and outputs information corresponding to the service request.

A broadcast usage method characterized by the following.

7. The receiver receives the service information including the format used when the user provides the information necessary for receiving the service together with the broadcast, transmits the service information to the mobile terminal,

The mobile terminal receives the service information, generates a service request based on the user's personal information stored in advance and the service information, transmits the service request to the receiver, and the receiver receives the service request. And transmitting the service request to the service providing device, the service providing device receiving the service request, transmitting information corresponding to the service request to the receiver,

8. The receiver receives the service information including the format used when the user provides the information necessary for receiving the service together with the broadcast, transmits the service information to the mobile terminal,

The mobile terminal receives the service information, generates a service request based on the user's personal information stored in advance and the service information, and transmits the generated service request to the receiver. The receiver receives the service request The service providing apparatus receives the service request, and transmits information corresponding to the service request to the mobile terminal.

A broadcast usage method characterized by the following.

9. The receiver receives the service information specifying the type of service together with the broadcast, transmits the service information to the mobile terminal,

The mobile terminal receives the service information, generates a service request based on the user's personal information stored in advance and the service information, transmits the service request to the receiver, and the receiver receives the service request. The service providing device receives the service request, and transmits to the service provider an instruction to provide a user with a service corresponding to the service request. A broadcast usage method characterized by the following.

10. Used in a broadcasting system having a service providing device for providing a service in response to a service request and a portable terminal storing personal information of a user,

Receive the broadcast,

Extracting service information added to the broadcast,

Receiving a service request of a user transmitted from the mobile terminal and including the personal information based on the service information;

Transmitting the service request to the service providing device,

Receiving information corresponding to the service request from the service providing apparatus and transmitting the information to the portable terminal;

A receiver characterized in that:

11. The receiver according to claim 10, wherein

Transmitting information corresponding to the service request received from the service providing apparatus to the portable terminal;

A receiver characterized in that:

1 2. Used in a broadcasting system having a receiver for receiving service information added to a broadcast and a service providing device for providing a service in accordance with the received service request,

Remember personal information,

Receiving the service information from the receiver,

A service request is generated based on the service information and the personal information, and transmitted to the service providing device.

A mobile terminal characterized by the above-mentioned.

1 3.Receive service information added to the broadcast and send it to the mobile terminal And a service providing device for providing a service according to the service request.

Remember personal information,

Receiving the service information from the receiver,

Generating a service request based on the service information and the personal information and transmitting the generated service request to the receiver;

A mobile terminal characterized by the above-mentioned.

14.Used in a broadcasting system having a receiver for receiving service information added to a broadcast and transmitting it to a mobile terminal, and a service providing device for providing a service in response to a service request;

Remember personal information,

Receiving the service information from the receiver,

Generating a service request based on the service information and the personal information and transmitting the service request to the service providing apparatus;

Receiving information corresponding to the service request from the receiver

A mobile terminal characterized by the above-mentioned.

15 5. Used in a broadcasting system having a receiver for receiving service information added to a broadcast and a service providing device for providing a service according to a service request,

Remember personal information,

Receiving the service information from the receiver,

Generating a service request based on the service information and the personal information, transmitting the generated service request to the service providing apparatus,

Receiving information corresponding to the service request from the receiver

A mobile terminal characterized by the above-mentioned.

16 Reception for receiving service information added to broadcast and transmitting to mobile terminal And a service providing device for providing a service according to the service request.

Remember personal information,

Receiving the service information from the receiver,

Generating a service request based on the service information and the personal information and transmitting the request to the receiver;

Receiving information corresponding to the service request from the receiver

A mobile terminal characterized by the above-mentioned.

17.Used in a broadcasting system having a receiver for receiving service information added to a broadcast and transmitting it to a portable terminal, and a service providing device for providing a service in response to a service request;

Remember personal information,

Receiving the service information from the receiver,

A mobile terminal, which receives information corresponding to the service request from the service providing device.