WO2001063931A3 - Method and system for content profiling and activation - Google Patents

Method and system for content profiling and activation Download PDF

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Publication number
WO2001063931A3
WO2001063931A3 PCT/US2001/004980 US0104980W WO0163931A3 WO 2001063931 A3 WO2001063931 A3 WO 2001063931A3 US 0104980 W US0104980 W US 0104980W WO 0163931 A3 WO0163931 A3 WO 0163931A3
Authority
WO
WIPO (PCT)
Prior art keywords
network devices
promotions
users
user profiles
targets
Prior art date
Application number
PCT/US2001/004980
Other languages
French (fr)
Other versions
WO2001063931A2 (en
Inventor
Chaitanya Kanojia
Lee Kamenstky
Peter Hall
Ian Copeman
Original Assignee
Navic Systems Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Navic Systems Inc filed Critical Navic Systems Inc
Priority to AU2001238362A priority Critical patent/AU2001238362A1/en
Publication of WO2001063931A2 publication Critical patent/WO2001063931A2/en
Publication of WO2001063931A3 publication Critical patent/WO2001063931A3/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/06—Protocols specially adapted for file transfer, e.g. file transfer protocol [FTP]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0264—Targeted advertisements based upon schedule
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/30—Profiles
    • H04L67/306—User profiles

Abstract

The present disclosed system is directed toward a communication and management system that dynamically targets network devices for content deployment, such as application programs, device drivers, configuration files, and registry subhives. Moreover, the present system targets users of network devices for promotions, such as advertisements offered by Internet e-commerce sites. Promotions are generally icons or graphic images with links to host web servers overlaying a video display, but also includes audio and video clips or data streams. Network devices and their users are targeted through user profiles. User profiles are created when network devices register with the system server and are continually updated with information provided by user activity and event logs that are periodically uploaded from each device. A scalable messaging system is provided for data transmission between the system server and among the network devices such that it is neutral as to the specific hardware platforms on which it is implemented.
PCT/US2001/004980 2000-02-25 2001-02-15 Method and system for content profiling and activation WO2001063931A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2001238362A AU2001238362A1 (en) 2000-02-25 2001-02-15 Method and system for content profiling and activation

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US18520200P 2000-02-25 2000-02-25
US60/185,202 2000-02-25
US09/519,245 US7330824B1 (en) 2000-02-25 2000-03-06 Method and system for content profiling and activation
US09/519,245 2000-03-06

Publications (2)

Publication Number Publication Date
WO2001063931A2 WO2001063931A2 (en) 2001-08-30
WO2001063931A3 true WO2001063931A3 (en) 2002-11-28

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2001/004980 WO2001063931A2 (en) 2000-02-25 2001-02-15 Method and system for content profiling and activation

Country Status (3)

Country Link
US (1) US7330824B1 (en)
AU (1) AU2001238362A1 (en)
WO (1) WO2001063931A2 (en)

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Publication number Publication date
AU2001238362A1 (en) 2001-09-03
WO2001063931A2 (en) 2001-08-30
US7330824B1 (en) 2008-02-12

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