WO2001042958A3 - System for distributing advertisements to client device - Google Patents

System for distributing advertisements to client device Download PDF

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Publication number
WO2001042958A3
WO2001042958A3 PCT/US2000/033302 US0033302W WO0142958A3 WO 2001042958 A3 WO2001042958 A3 WO 2001042958A3 US 0033302 W US0033302 W US 0033302W WO 0142958 A3 WO0142958 A3 WO 0142958A3
Authority
WO
WIPO (PCT)
Prior art keywords
client device
advertisements
playlist
distributing advertisements
server
Prior art date
Application number
PCT/US2000/033302
Other languages
French (fr)
Other versions
WO2001042958A2 (en
Inventor
Paul E Jacobs
Franklin P Antonio
Steven Dorner
John W Noerenberg
Jeffrey K Belk
Benjamin P Ogdon
Jeffrey D Beckley
Alan Bird
John D Boyd
John S Purlia
William J Rhodes
David J Ross
Matthew J Dudziak
Original Assignee
Qualcomm Inc
Paul E Jacobs
Franklin P Antonio
Steven Dorner
John W Noerenberg
Jeffrey K Belk
Benjamin P Ogdon
Jeffrey D Beckley
Alan Bird
John D Boyd
John S Purlia
William J Rhodes
David J Ross
Matthew J Dudziak
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Qualcomm Inc, Paul E Jacobs, Franklin P Antonio, Steven Dorner, John W Noerenberg, Jeffrey K Belk, Benjamin P Ogdon, Jeffrey D Beckley, Alan Bird, John D Boyd, John S Purlia, William J Rhodes, David J Ross, Matthew J Dudziak filed Critical Qualcomm Inc
Priority to AU29069/01A priority Critical patent/AU2906901A/en
Publication of WO2001042958A2 publication Critical patent/WO2001042958A2/en
Publication of WO2001042958A3 publication Critical patent/WO2001042958A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G06Q10/107—Computer-aided management of electronic mailing [e-mailing]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0247—Calculate past, present or future revenues
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0264—Targeted advertisements based upon schedule
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/06—Message adaptation to terminal or network requirements
    • H04L51/063—Content adaptation, e.g. replacement of unsuitable content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/07—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail characterised by the inclusion of specific contents
    • H04L51/18—Commands or executable codes

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Resources & Organizations (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Computer Hardware Design (AREA)
  • Data Mining & Analysis (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

In one aspect, the present invention provides an advertisement distribution system for distributing advertisements to a multiplicity of client devices via a communications network, which system includes at least one ad server that stores the advertisements to be distributed to the client devices, each advertisement being stored in a storage location designated by a source address, and at least one playlist server that provides at least one playlist for each client device. Preferably, the at least one playlist provided for each client device identifies advertisements to be downloaded by that client device.
PCT/US2000/033302 1999-12-08 2000-12-07 System for distributing advertisements to client device WO2001042958A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU29069/01A AU2906901A (en) 1999-12-08 2000-12-07 E-mail software and method and system for distributing advertisements to client devices that have such e-mail software installed thereon

Applications Claiming Priority (8)

Application Number Priority Date Filing Date Title
US16962299P 1999-12-08 1999-12-08
US60/169,622 1999-12-08
US20939200P 2000-06-01 2000-06-01
US60/209,392 2000-06-01
US60912300A 2000-06-30 2000-06-30
US09/609,123 2000-06-30
US09/728,053 2000-12-01
US09/728,053 US20010044736A1 (en) 1999-12-08 2000-12-01 E-mail software and method and system for distributing advertisements to client devices that have such e-mail software installed thereon

Publications (2)

Publication Number Publication Date
WO2001042958A2 WO2001042958A2 (en) 2001-06-14
WO2001042958A3 true WO2001042958A3 (en) 2001-11-29

Family

ID=27496860

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/033302 WO2001042958A2 (en) 1999-12-08 2000-12-07 System for distributing advertisements to client device

Country Status (2)

Country Link
US (1) US20010044736A1 (en)
WO (1) WO2001042958A2 (en)

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Also Published As

Publication number Publication date
US20010044736A1 (en) 2001-11-22
WO2001042958A2 (en) 2001-06-14

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