WO2001039087A8 - Dynamically optimizing the presentation of advertising messages - Google Patents
Dynamically optimizing the presentation of advertising messagesInfo
- Publication number
- WO2001039087A8 WO2001039087A8 PCT/US2000/032325 US0032325W WO0139087A8 WO 2001039087 A8 WO2001039087 A8 WO 2001039087A8 US 0032325 W US0032325 W US 0032325W WO 0139087 A8 WO0139087 A8 WO 0139087A8
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- advertising
- variants
- period
- functionality
- during
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0243—Comparative campaigns
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
L'invention concerne une fonctionnalité permettant de réguler l'exécution d'une campagne publicitaire dans laquelle les messages publicitaires sont présentés selon plusieurs variantes publicitaires. Pendant une première période, la fonctionnalité présente les messages publicitaires en utilisant chacune desdites variantes, conformément à une attribution initiale pour chacune d'elles. Pendant la première période également, la fonctionnalité suit la performance de la campagne publicitaire en fonction de chacune des variantes. Sur la base du suivi pendant la première période, la fonctionnalité attribue une note d'efficacité à chacune de ces variantes pour cette première période. Elle compare les notes et, sur la base de cette comparaison, régule les attributions pour les variantes publicitaires. Une ou plusieurs des attributions aux variantes publicitaires qui soutiennent favorablement la comparaison sont augmentées et celles des variantes publicitaires moins efficaces sont réduites. La fonctionnalité présente ensuite, lors d'une seconde période, des messages publicitaires utilisant chacune des variantes publicitaires correspondant à l'attribution régulée pour chacune d'elles.The invention relates to a functionality for regulating the execution of an advertising campaign in which the advertising messages are presented according to several advertising variants. During a first period, the functionality presents the advertising messages using each of said variants, in accordance with an initial allocation for each of them. Also during the first period, the functionality tracks the performance of the advertising campaign according to each variant. Based on the follow-up during the first period, the functionality assigns an efficiency score to each of these variants for this first period. It compares the ratings and, on the basis of this comparison, regulates the allocations for the advertising variants. One or more of the attributes to the advertising variants which favorably compare are increased and those of the less effective advertising variants are reduced. The functionality then presents, during a second period, advertising messages each using advertising variants corresponding to the regulated allocation for each of them.
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
AU18015/01A AU1801501A (en) | 1999-11-22 | 2000-11-22 | Dynamically optimizing the presentation of advertising messages |
Applications Claiming Priority (4)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US16705599P | 1999-11-22 | 1999-11-22 | |
US60/167,055 | 1999-11-22 | ||
US09/626,266 US7031932B1 (en) | 1999-11-22 | 2000-07-25 | Dynamically optimizing the presentation of advertising messages |
US09/626,266 | 2000-07-25 |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2001039087A2 WO2001039087A2 (en) | 2001-05-31 |
WO2001039087A8 true WO2001039087A8 (en) | 2001-11-15 |
Family
ID=26862823
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2000/032325 WO2001039087A2 (en) | 1999-11-22 | 2000-11-22 | Dynamically optimizing the presentation of advertising messages |
Country Status (3)
Country | Link |
---|---|
US (2) | US7031932B1 (en) |
AU (1) | AU1801501A (en) |
WO (1) | WO2001039087A2 (en) |
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2000
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- 2000-11-22 AU AU18015/01A patent/AU1801501A/en not_active Abandoned
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2006
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US20060184421A1 (en) | 2006-08-17 |
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WO2001039087A2 (en) | 2001-05-31 |
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