WO2000068858A1 - Method and system for electronic delivery of coupons - Google Patents
Method and system for electronic delivery of coupons Download PDFInfo
- Publication number
- WO2000068858A1 WO2000068858A1 PCT/US2000/012955 US0012955W WO0068858A1 WO 2000068858 A1 WO2000068858 A1 WO 2000068858A1 US 0012955 W US0012955 W US 0012955W WO 0068858 A1 WO0068858 A1 WO 0068858A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- coupon
- pda
- digital file
- user
- link
- Prior art date
Links
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/08—Payment architectures
- G06Q20/20—Point-of-sale [POS] network systems
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/38—Payment protocols; Details thereof
- G06Q20/387—Payment using discounts or coupons
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0225—Avoiding frauds
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0235—Discounts or incentives, e.g. coupons or rebates constrained by time limit or expiration date
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
Definitions
- the present invention relates generally to product and service merchandising through distribution of electronic coupons, gift certificates and the like. Description of the Related Art
- PDAs personal digital assistants
- PCMCIA-based credit card organizers and other handheld or “palm” devices.
- These devices typically include technology and software (e.g., 3Com HotSync®) to enable the user to synchronize data between the device and desktop software or another personal information manager (PIM) such as Microsoft Outlook.
- PIM personal information manager
- the PDA is connected to a desktop either directly (e.g., by placing the PDA in a cradle that is connected to the desktop) or indirectly via an infrared link, a modem or a network. Once the connection is established, information or data located in the desktop computer may be communicated and stored in the PDA.
- an electronic or "virtual" coupon is obtained when a user selects a given link in a Web page being displayed on a client machine.
- the link is an image link embedded on a Web site and/or in an advertising banner that is displayed on the Web page such that user click-through on the banner automatically generates the virtual coupon.
- the virtual coupon is then saved to a file on the client machine. Thereafter, the virtual coupon is downloaded to a PDA via a communication link when the PDA is synchronized to the desktop. When the virtual coupon is downloaded to the PDA, it is automatically saved in a coupon file.
- contact information associated with the coupon provider e.g., address, web site URL, map and e-mail information
- the coupon's expiration date is stored in PDA's calendar, together with information for generating one or more redemption remainders that are periodically issued to the PDA user when the device is powered on.
- the user desires to redeem the coupon, he or she may take the PDA to a terminal located at a retail establishment. By synchronizing the PDA to the terminal, the virtual coupon is redeemed in exchange for a discount on a given product or service.
- the coupon may be redeemed for an online purchase by connecting the PDA to a Web site, e.g., using a wireless connection.
- a user of a PDA having a wireless Internet connection may navigate to a Web site and select a link (e.g., a link in an advertising banner) and receive the virtual coupon directly.
- a central web site may be used to manage the distribution of the virtual coupons.
- an advertiser that desires to issue virtual discounts may register its coupons with the web site, perhaps for a given fee. Later, when users click through banner advertisements that include links to the web site, the users are seamlessly redirected to the site, which records the transactions and issues the virtual coupons.
- the site maintains a database of users who have downloaded virtual coupons, and such information is also available for collateral promotional activities relating to the service.
- a given advertiser may offer the virtual coupons from its own site.
- the user navigates to the advertiser's site and selects the virtual coupon, which is then downloaded to the PDA (either through the user's PC-PDA link) or to the PDA directly as previously described.
- FIG. 1 is a representative Internet operating environment in which the present invention may be implemented
- Figure 2 illustrates the transfer of the virtual coupon from the user's desktop computer to his or her PDA
- Figure 3 is a representative data file comprising a virtual coupon
- Figure 4 is an alternative embodiment of the invention wherein a user of a PDA downloads a coupon directly from a server.
- a known Internet client-server system is implemented is illustrated in Figure 1.
- a client machine 10 is connected to a Web server 12 via network 14.
- network 14 is the Internet, an intranet, an extranet or any other known network.
- Web server 12 is one of a plurality of servers which are accessible by clients, one of which is illustrated by machine 10.
- a representative client machine includes a browser 16, which is a known software tool used to access the servers of the network.
- the web server supports files (collectively referred to as a web site) in the form of hypertext documents and objects.
- a network path to a server is identified by a so-called Uniform Resource Locator (URL) .
- URL Uniform Resource Locator
- a representative web server 12 is an IBM Netfinity server comprising a RISC-based processor 18, the AIX® operating system 20 and a web server program 22, such as Netscape Enterprise Server.
- the server 12 also includes a display 24 supporting a graphical user interface (GUI) for management and administration, and an Application Programming Interface (API) 23 that provides extensions to enable application developers to extend and/or customize the core functionality thereof through software programs including Common Gateway Interface (CGI) programs, plug-ins, servlets, active server pages, server side include (SSI) functions or the like.
- GUI graphical user interface
- API Application Programming Interface
- a representative Web client is a personal computer that is x86-, PowerPC®- or RISC-based, that includes an operating system such as IBM® OS/2® or Microsoft Windows '95, and that includes a Web browser, such as Netscape Navigator 4.0 (or higher), having a Java Virtual Machine (JVM) and support for application plug- ins or helper applications.
- an operating system such as IBM® OS/2® or Microsoft Windows '95
- a Web browser such as Netscape Navigator 4.0 (or higher)
- JVM Java Virtual Machine
- a representative handheld computing client device 15 such as a personal digital assistant or PDA.
- the device typically includes a handheld stylus 17 for inputting information to the device.
- a representative device is marketed by Palm Computing, Inc., a 3Com Company, under the Palm VTM Organizer trademark.
- PDA 15 also includes synchronization software 19 that interfaces with an associated routine supported in the desktop computer to facilitate synchronization of data between the desktop and the PDA over a communications link 21 (e.g., an infrared, serial or wireless connection).
- a communications link 21 e.g., an infrared, serial or wireless connection.
- Representative PDA devices include a x86-, PowerPC - or RISC- based processor, a realtime operating system such as WindRiver VXWorksTM, QSSL QNXNeutrinoTM, PalmOS, or Microsoft Windows CE, a Web browser or other graphics viewer, device drivers, control software, and a modem. These devices also include non-volatile memory, as well as system memory (namely, RAM) .
- RAM system memory
- PDA is illustrated as a handheld organizer
- any type of portable computing device can be used. These include, without limitation, business organizers, PCMCIA-based organizers, smart watches, Internet appliances, and other such devices.
- a client machine and the PDA implementing the inventive protocol described below includes appropriate software for requesting and/or responding to given messages, and for extracting the data of interest.
- Such software is executable in a processor, namely, as a set of instructions (program code) in a code module resident in the random access memory of the computer.
- the set of instructions may be stored in another computer memory, for example, in a hard disk drive, or in a removable memory, or downloaded via the Internet or other computer network.
- one of the servers in the network may be a central or clearinghouse server 25 (which may be a group of such servers) .
- This site includes a database 27 for supporting a set of virtual coupons available for download to client machines according to the invention.
- a given virtual coupon 40 may comprise a data file of information including, without limitation, a discount offer 42, contact information 44 (e.g., e-mail address, customer service or other telephone numbers) , an expiration date 46, reminder data 48 for generating redemption reminders, retail location information 50, a map 52, a hyperlink 54 to the provider's web site, and other such useful information.
- Providers of virtual coupons preferably store those coupons in the database.
- the operator of the server 25 may provide the virtual coupon distribution service for a fee.
- the virtual coupons are served with web pages in a conventional manner. In particular, given web sites contract with the server 25 to access the stored virtual coupons. When those web sites are later accessed by users with client machines, the virtual coupons are selectively served, e.g., as banner advertisements with embedded links to the web server 25.
- a web page displaying a banner advertisement (or other clickable graphic or text) having an associated virtual coupon link is being rendered on a client machine.
- the client's browser is redirected to the server 25, which then serves the virtual coupon back to the client.
- a pop-up window or other announcement e.g., an e-mail
- the virtual coupon and, in particular, the data file is then stored in the client machine.
- the virtual coupon file is maintained in a non-volatile storage area of the client (e.g., the hard disk).
- the virtual coupon is automatically downloaded to the PDA.
- the virtual coupon is stored in the memo or notepad section of the PDA (or, alternatively, in a specific PDA coupon organizer)
- the contact information is automatically supplied to the PDA contact file
- the expiration date information is automatically supplied to the PDA calendaring system.
- the PDA has graphics capability (e.g., a browser or rendering engine)
- the map data may be stored for subsequent recall and display.
- the redemption reminder data is provided to the PDA calendar to facilitate display of periodic reminders to the user.
- a message e.g., "you have 2 days left to redeem your American Airlines travel voucher” is posted to the PDA display.
- expired coupons are automically deleted from storage, although the contact information is preferably maintained for future use.
- the present invention offers numerous advantages.
- the consumer is able to "clip" coupons on the web and organize them in a PDA or other portable computing device.
- given virtual coupons may be readily organized into different selectable groups (e.g., food, entertainment, travel, retail, etc.) for ease of retrieval and use. The user need no longer worry about locating and carrying the actual paper.
- a virtual coupon banner For example, if a user is already registered with and a user of a web calendar, the user synchronize* his client PIM with his personal web calendar, and the user uses a PDA, the user may click through a virtual coupon banner and transfer the coupon to the PDA directly.
- the present invention provides another distribution mechanism for coupons.
- the virtual coupon affords advertisers the ability to target their advertisements and reduce costs. Advertisers pay standard web advertising banner fees, but only pay one fee when the coupon is downloaded. Advertisers may share revenues if there is a sale.
- the inventive distribution technique is a value-added advertising banner that is convenient, accessible, private, and readily integrated into existing web and PDA technologies.
- the virtual coupon is not a paper coupon (although it could be) but, rather, is a true digital coupon obtainable on the Internet (or via an intranet or other computer network) by either clicking a banner advertisement or, alternatively, navigating to a site that supports the virtual coupon functionality.
- the banner advertisement offers the consumer a free coupon for the product the consumer wants, preferably by clicking the banner.
- the user may access the Internet directly with a PDA device, such as illustrated in Figure 4.
- the PDA 60 (e.g., a Palm VII device) has a wireless Internet connection over network 62 to the server 64 from which coupons are available.
- server 64 may serve coupons directly, or it may cause such coupons to be served to the PDA by redirecting a request to another server 66 that actually serves the coupons. In either case, the coupons are served directly to the PDA, which then stores them as previously described. In this manner, the user is not required to first download the virtual coupons to his or her PC and then, later, transfer those coupons to the PDA through the infrared or other link.
- a "coupon” should be broadly construed to cover any offer that can be redeemed for some product, service, credit or the like.
- a coupon includes a gift certificate, a redeemable voucher, a percentage discount, a merchandise credit, and the like.
- the coupon may be downloaded (either to the PC or the PDA) as an unalterable digital image or with a verifying code (e.g., a digital watermark, a checksum, or the like) . This would prevent alteration of the coupon's expiration date, for example.
- the coupon may be downloaded from the network to the PC or PDA over a secure link (e.g., a secure sockets layer) or using an appropriate encryption scheme (e.g., PGP).
- Another desirable fraud prevention technique is to associate a given identifier (e.g., a coupon serial number) with a given user (or user identifier, such as a cookie) .
- the given identifier may be associated with the given user when the user first downloads the coupon.
- the coupon is first authenticated before it is honored.
- One technique for authenticating the coupon is to have the redemption site send a message to a server that issued the coupon or that manages such validity checks .
- virtual coupons may also be managed directly through a user's PC, instead of using the PDA.
- a user may navigate to a site (e.g., a Neiman-Marcus web site), select an item that generates a virtual coupon to the user's computer, and then later redeem that virtual coupon in a virtual manner (e.g., in an online manner) .
- a site e.g., a Neiman-Marcus web site
- a "client” should be broadly construed to mean any computer or component thereof directly or indirectly connected or connectable in any known or later- developed manner to a computer network, such as the Internet.
- a "client” should be broadly construed to mean one who requests or gets the file, and "server” is the entity which downloads the file.
Abstract
Description
Claims
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
AU50049/00A AU5004900A (en) | 1999-05-11 | 2000-05-11 | Method and system for electronic delivery of coupons |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US09/309,989 US6385591B1 (en) | 1999-05-11 | 1999-05-11 | Method and system for electronic organization of coupons |
US09/309,989 | 1999-05-11 |
Publications (1)
Publication Number | Publication Date |
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WO2000068858A1 true WO2000068858A1 (en) | 2000-11-16 |
Family
ID=23200519
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2000/012955 WO2000068858A1 (en) | 1999-05-11 | 2000-05-11 | Method and system for electronic delivery of coupons |
Country Status (3)
Country | Link |
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US (2) | US6385591B1 (en) |
AU (1) | AU5004900A (en) |
WO (1) | WO2000068858A1 (en) |
Cited By (25)
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FR2817061A1 (en) * | 2000-11-22 | 2002-05-24 | Welcome Real Time | Method for receiving and processing electronic discount coupons with mobile telephone, comprises coupon storage in telephone memory and checking against articles bought at payment terminal |
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US20020116271A1 (en) | 2002-08-22 |
AU5004900A (en) | 2000-11-21 |
US6385591B1 (en) | 2002-05-07 |
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