WO2000057627A3 - Generating hot spots containing targeted advertisements in television displays - Google Patents

Generating hot spots containing targeted advertisements in television displays Download PDF

Info

Publication number
WO2000057627A3
WO2000057627A3 PCT/US2000/008009 US0008009W WO0057627A3 WO 2000057627 A3 WO2000057627 A3 WO 2000057627A3 US 0008009 W US0008009 W US 0008009W WO 0057627 A3 WO0057627 A3 WO 0057627A3
Authority
WO
WIPO (PCT)
Prior art keywords
image portion
hot spots
targeted advertisements
generating hot
television displays
Prior art date
Application number
PCT/US2000/008009
Other languages
French (fr)
Other versions
WO2000057627A2 (en
Inventor
Kris Narayan
Original Assignee
Transcast International, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Transcast International, Inc. filed Critical Transcast International, Inc.
Priority to AU41774/00A priority Critical patent/AU4177400A/en
Publication of WO2000057627A2 publication Critical patent/WO2000057627A2/en
Publication of WO2000057627A3 publication Critical patent/WO2000057627A3/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/854—Content authoring
    • H04N21/8545—Content authoring for generating interactive applications

Abstract

Hot spot data identifying the location of hot spots in image frames and access addresses of vendor systems associated with each hot spot may be sent with television signals. Each hot spot may contain an image portion displaying an advertisement of an advertiser. The image portion may be replaced by another image portion according to a viewer profile, with the replacing image portion being the targeted advertisement. Access addresses of vendor systems associated with the replacing image portion also replace any access addresses associated with the replaced image portion. Replacement may be performed by broadcasters or at a viewer end.
PCT/US2000/008009 1999-03-25 2000-03-25 Generating hot spots containing targeted advertisements in television displays WO2000057627A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU41774/00A AU4177400A (en) 1999-03-25 2000-03-25 Generating hot spots containing targeted advertisements in television displays

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US27626599A 1999-03-25 1999-03-25
US09/276,265 1999-03-25

Publications (2)

Publication Number Publication Date
WO2000057627A2 WO2000057627A2 (en) 2000-09-28
WO2000057627A3 true WO2000057627A3 (en) 2009-08-27

Family

ID=23055929

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/008009 WO2000057627A2 (en) 1999-03-25 2000-03-25 Generating hot spots containing targeted advertisements in television displays

Country Status (2)

Country Link
AU (1) AU4177400A (en)
WO (1) WO2000057627A2 (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20130125181A1 (en) * 2011-11-15 2013-05-16 Liquidus Marketing, Inc. Dynamic Video Platform Technology
EP2680601A1 (en) * 2012-06-29 2014-01-01 Moda e Technologia S.r.l. Video streams management system for a television apparatus

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5652615A (en) * 1995-06-30 1997-07-29 Digital Equipment Corporation Precision broadcast of composite programs including secondary program content such as advertisements
US5774170A (en) * 1994-12-13 1998-06-30 Hite; Kenneth C. System and method for delivering targeted advertisements to consumers
US6229524B1 (en) * 1998-07-17 2001-05-08 International Business Machines Corporation User interface for interaction with video

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5774170A (en) * 1994-12-13 1998-06-30 Hite; Kenneth C. System and method for delivering targeted advertisements to consumers
US5652615A (en) * 1995-06-30 1997-07-29 Digital Equipment Corporation Precision broadcast of composite programs including secondary program content such as advertisements
US6229524B1 (en) * 1998-07-17 2001-05-08 International Business Machines Corporation User interface for interaction with video

Also Published As

Publication number Publication date
WO2000057627A2 (en) 2000-09-28
AU4177400A (en) 2000-10-09

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