WO2000033163A3 - Advertisement auction system - Google Patents
Advertisement auction system Download PDFInfo
- Publication number
- WO2000033163A3 WO2000033163A3 PCT/US1999/028629 US9928629W WO0033163A3 WO 2000033163 A3 WO2000033163 A3 WO 2000033163A3 US 9928629 W US9928629 W US 9928629W WO 0033163 A3 WO0033163 A3 WO 0033163A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- opportunity
- advertisement
- advertisers
- consumer
- advertisements
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Abstract
Priority Applications (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
AU20386/00A AU2038600A (en) | 1998-12-03 | 1999-12-02 | Advertisement auction system |
CA002353384A CA2353384A1 (en) | 1998-12-03 | 1999-12-02 | Advertisement auction system |
Applications Claiming Priority (4)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US09/204,888 US7150030B1 (en) | 1998-12-03 | 1998-12-03 | Subscriber characterization system |
US09/204,888 | 1998-12-03 | ||
US09/268,520 | 1999-03-12 | ||
US09/268,520 US6324519B1 (en) | 1999-03-12 | 1999-03-12 | Advertisement auction system |
Publications (3)
Publication Number | Publication Date |
---|---|
WO2000033163A2 WO2000033163A2 (en) | 2000-06-08 |
WO2000033163A3 true WO2000033163A3 (en) | 2000-10-05 |
WO2000033163B1 WO2000033163B1 (en) | 2000-11-09 |
Family
ID=26899878
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US1999/028629 WO2000033163A2 (en) | 1998-12-03 | 1999-12-02 | Advertisement auction system |
Country Status (3)
Country | Link |
---|---|
AU (1) | AU2038600A (en) |
CA (1) | CA2353384A1 (en) |
WO (1) | WO2000033163A2 (en) |
Families Citing this family (22)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US6993245B1 (en) | 1999-11-18 | 2006-01-31 | Vulcan Patents Llc | Iterative, maximally probable, batch-mode commercial detection for audiovisual content |
WO2001063916A1 (en) | 2000-02-25 | 2001-08-30 | Interval Research Corporation | Method and system for selecting advertisements |
US8910199B2 (en) | 2000-02-25 | 2014-12-09 | Interval Licensing Llc | Targeted television content display |
US6968565B1 (en) | 2000-02-25 | 2005-11-22 | Vulcan Patents Llc | Detection of content display observers with prevention of unauthorized access to identification signal |
KR20000054660A (en) * | 2000-06-16 | 2000-09-05 | 원철심 | auction system and method for advertisement column on the internet |
KR20020010220A (en) * | 2000-07-27 | 2002-02-04 | 송지용 | Auction regulation of Advertisement in Internet site |
DE10039130A1 (en) * | 2000-08-10 | 2002-02-21 | Deutsche Telekom Ag | Auctioning of ranks |
KR20000072460A (en) * | 2000-09-05 | 2000-12-05 | 천정곤 | The auction system for sites of inserting advertisement through the internet |
US7870053B1 (en) | 2000-09-26 | 2011-01-11 | International Business Machines Corporation | Apparatus and methods for auctioning time and desktop space to product and service suppliers |
US20020055876A1 (en) * | 2000-11-07 | 2002-05-09 | Thilo Gabler | Method and apparatus for interactive advertising using user responses |
US20020077891A1 (en) * | 2000-12-15 | 2002-06-20 | Castle Daniel C. | Method and apparatus to maximize advertising revenue |
JP2002312634A (en) * | 2001-04-16 | 2002-10-25 | Sony Corp | Method and system for auctioning commercial message frame of broadcasting contents, and method and system for automatically sending broadcasting contents out |
KR20030000036A (en) * | 2001-06-22 | 2003-01-06 | 유종연 | Inverse Advertisement Auction Service Using Autonomic Goods Advertisement and Free goods |
EP1274026A1 (en) * | 2001-07-06 | 2003-01-08 | Stichting Mathematisch Centrum | Method and system for automated marketing of attention area content |
US20030115597A1 (en) * | 2001-12-14 | 2003-06-19 | Koninklijke Philips Electronics N.V. | Micro-auction on television for the selection of commercials |
AU2007333736B2 (en) | 2006-12-19 | 2012-03-22 | Fox Audience Network, Inc. | Auction for each individual ad impression |
US8831987B2 (en) | 2006-12-19 | 2014-09-09 | The Rubicon Project | Managing bids in a real-time auction for advertisements |
EP2404474A4 (en) * | 2009-03-04 | 2016-03-16 | Moasis Global Corp | Cell-allocation in location-selective information provision systems |
WO2011085252A1 (en) | 2010-01-08 | 2011-07-14 | Fox Audience Network, Inc | Content security for real- time bidding |
US10475064B2 (en) | 2014-04-04 | 2019-11-12 | Moasis Global Corporation | System and method for optimizing the presentation and delivery of content |
US11120479B2 (en) | 2016-01-25 | 2021-09-14 | Magnite, Inc. | Platform for programmatic advertising |
WO2020014712A1 (en) | 2018-07-13 | 2020-01-16 | Pubwise, LLLP | Digital advertising platform with demand path optimization |
Citations (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5740549A (en) * | 1995-06-12 | 1998-04-14 | Pointcast, Inc. | Information and advertising distribution system and method |
US5752238A (en) * | 1994-11-03 | 1998-05-12 | Intel Corporation | Consumer-driven electronic information pricing mechanism |
WO1998034189A1 (en) * | 1997-01-22 | 1998-08-06 | Flycast Communications Corp. | Internet advertising system |
US5794210A (en) * | 1995-12-11 | 1998-08-11 | Cybergold, Inc. | Attention brokerage |
US5933811A (en) * | 1996-08-20 | 1999-08-03 | Paul D. Angles | System and method for delivering customized advertisements within interactive communication systems |
US5974398A (en) * | 1997-04-11 | 1999-10-26 | At&T Corp. | Method and apparatus enabling valuation of user access of advertising carried by interactive information and entertainment services |
-
1999
- 1999-12-02 CA CA002353384A patent/CA2353384A1/en not_active Abandoned
- 1999-12-02 AU AU20386/00A patent/AU2038600A/en not_active Abandoned
- 1999-12-02 WO PCT/US1999/028629 patent/WO2000033163A2/en active Application Filing
Patent Citations (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5752238A (en) * | 1994-11-03 | 1998-05-12 | Intel Corporation | Consumer-driven electronic information pricing mechanism |
US5740549A (en) * | 1995-06-12 | 1998-04-14 | Pointcast, Inc. | Information and advertising distribution system and method |
US5794210A (en) * | 1995-12-11 | 1998-08-11 | Cybergold, Inc. | Attention brokerage |
US5933811A (en) * | 1996-08-20 | 1999-08-03 | Paul D. Angles | System and method for delivering customized advertisements within interactive communication systems |
WO1998034189A1 (en) * | 1997-01-22 | 1998-08-06 | Flycast Communications Corp. | Internet advertising system |
US5974398A (en) * | 1997-04-11 | 1999-10-26 | At&T Corp. | Method and apparatus enabling valuation of user access of advertising carried by interactive information and entertainment services |
Also Published As
Publication number | Publication date |
---|---|
AU2038600A (en) | 2000-06-19 |
CA2353384A1 (en) | 2000-06-08 |
WO2000033163A2 (en) | 2000-06-08 |
WO2000033163B1 (en) | 2000-11-09 |
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