WO2000013434A3 - Method and system of biderictional communication facilitating internet commerce - Google Patents

Method and system of biderictional communication facilitating internet commerce Download PDF

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Publication number
WO2000013434A3
WO2000013434A3 PCT/US1999/020189 US9920189W WO0013434A3 WO 2000013434 A3 WO2000013434 A3 WO 2000013434A3 US 9920189 W US9920189 W US 9920189W WO 0013434 A3 WO0013434 A3 WO 0013434A3
Authority
WO
WIPO (PCT)
Prior art keywords
user
mask
isp
internet
biderictional
Prior art date
Application number
PCT/US1999/020189
Other languages
French (fr)
Other versions
WO2000013434A2 (en
Inventor
Steven B Daum
Richard Rebel
Original Assignee
Smart World Technologies Llc
Steven B Daum
Richard Rebel
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Smart World Technologies Llc, Steven B Daum, Richard Rebel filed Critical Smart World Technologies Llc
Priority to AU59076/99A priority Critical patent/AU5907699A/en
Publication of WO2000013434A2 publication Critical patent/WO2000013434A2/en
Publication of WO2000013434A3 publication Critical patent/WO2000013434A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

Selected advertisements (28) are presented to a user (26) of a bidirectional communication system (24), such as the Internet (30) or any other two-way network, when the user accesses the network. In one illustrative embodiment, a user (26) who is registering (52) for Internet (30) service from an Internet service provider (ISP) is asked a series of questions relating to their likes and dislikes as part of the registration process. The answers are compiled to create a user profile or 'mask' for that user (26). The user mask is compared with an ad 'mask' for each advertisement or other piece of information stored in the ISP's memory. If the ad mask and user mask indicate a match, then the advertisement is presented to the user when the user accesses the ISP's launch (or home) page, or alternatively as the user navigates (54) through the communication system (24).
PCT/US1999/020189 1998-09-02 1999-09-02 Method and system of biderictional communication facilitating internet commerce WO2000013434A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU59076/99A AU5907699A (en) 1998-09-02 1999-09-02 Method and system for targeting particular information to selected users over a bidirectional communication system

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US9889398P 1998-09-02 1998-09-02
US60/098,893 1998-09-02

Publications (2)

Publication Number Publication Date
WO2000013434A2 WO2000013434A2 (en) 2000-03-09
WO2000013434A3 true WO2000013434A3 (en) 2000-11-09

Family

ID=22271441

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US1999/020189 WO2000013434A2 (en) 1998-09-02 1999-09-02 Method and system of biderictional communication facilitating internet commerce

Country Status (2)

Country Link
AU (1) AU5907699A (en)
WO (1) WO2000013434A2 (en)

Families Citing this family (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6457010B1 (en) 1998-12-03 2002-09-24 Expanse Networks, Inc. Client-server based subscriber characterization system
WO2000033160A2 (en) 1998-12-03 2000-06-08 Expanse Networks, Inc. Subscriber characterization and advertisement monitoring system
AU762147B2 (en) * 1999-12-17 2003-06-19 Canon Kabushiki Kaisha Automatic distribution, selection and display of web advertisements
EP1271365A1 (en) * 2000-03-30 2003-01-02 Gavoa Ltd Customised content delivery
EP1323060A4 (en) * 2000-07-31 2011-01-12 Intermedia Advertising Group Computerized system and method for increasing the effectiveness of advertising
US20020055876A1 (en) * 2000-11-07 2002-05-09 Thilo Gabler Method and apparatus for interactive advertising using user responses
EP1217560A1 (en) * 2000-12-22 2002-06-26 William Bottigelli Method of incentive delivery of interactive advertisement contents inside an internet domain characterized by user profiling
AT5506U1 (en) * 2001-02-09 2002-07-25 Lepuschitz Guenter DEVICE AND METHOD FOR SENDING ADVERTISING INFORMATION
US8306975B1 (en) 2005-03-08 2012-11-06 Worldwide Creative Techniques, Inc. Expanded interest recommendation engine and variable personalization
CN103413233A (en) * 2013-08-14 2013-11-27 北京汇川汇通科技有限公司 Intelligent advertisement releasing system, server, intelligent terminals and intelligent advertisement releasing method

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5710884A (en) * 1995-03-29 1998-01-20 Intel Corporation System for automatically updating personal profile server with updates to additional user information gathered from monitoring user's electronic consuming habits generated on computer during use
US5724521A (en) * 1994-11-03 1998-03-03 Intel Corporation Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner
US5796952A (en) * 1997-03-21 1998-08-18 Dot Com Development, Inc. Method and apparatus for tracking client interaction with a network resource and creating client profiles and resource database
US5948061A (en) * 1996-10-29 1999-09-07 Double Click, Inc. Method of delivery, targeting, and measuring advertising over networks
US6009410A (en) * 1997-10-16 1999-12-28 At&T Corporation Method and system for presenting customized advertising to a user on the world wide web
US6026369A (en) * 1997-05-09 2000-02-15 International Business Machines Corporation Method for distributing advertising in a distributed web modification system

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5724521A (en) * 1994-11-03 1998-03-03 Intel Corporation Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner
US5710884A (en) * 1995-03-29 1998-01-20 Intel Corporation System for automatically updating personal profile server with updates to additional user information gathered from monitoring user's electronic consuming habits generated on computer during use
US5948061A (en) * 1996-10-29 1999-09-07 Double Click, Inc. Method of delivery, targeting, and measuring advertising over networks
US5796952A (en) * 1997-03-21 1998-08-18 Dot Com Development, Inc. Method and apparatus for tracking client interaction with a network resource and creating client profiles and resource database
US6026369A (en) * 1997-05-09 2000-02-15 International Business Machines Corporation Method for distributing advertising in a distributed web modification system
US6009410A (en) * 1997-10-16 1999-12-28 At&T Corporation Method and system for presenting customized advertising to a user on the world wide web

Also Published As

Publication number Publication date
AU5907699A (en) 2000-03-21
WO2000013434A2 (en) 2000-03-09

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