WO2000011850A9 - Optimizing server delivery of content by selective inclusion of optional data based on optimization criteria - Google Patents
Optimizing server delivery of content by selective inclusion of optional data based on optimization criteriaInfo
- Publication number
- WO2000011850A9 WO2000011850A9 PCT/US1999/018997 US9918997W WO0011850A9 WO 2000011850 A9 WO2000011850 A9 WO 2000011850A9 US 9918997 W US9918997 W US 9918997W WO 0011850 A9 WO0011850 A9 WO 0011850A9
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- client device
- content
- responsive
- performance characteristics
- requesting client
- Prior art date
Links
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/2866—Architectures; Arrangements
- H04L67/30—Profiles
- H04L67/306—User profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/04—Protocols specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/957—Browsing optimisation, e.g. caching or content distillation
- G06F16/9577—Optimising the visualization of content, e.g. distillation of HTML documents
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
- G06F16/986—Document structures and storage, e.g. HTML extensions
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/56—Provisioning of proxy services
- H04L67/561—Adding application-functional data or data for application control, e.g. adding metadata
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/56—Provisioning of proxy services
- H04L67/564—Enhancement of application control based on intercepted application data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/56—Provisioning of proxy services
- H04L67/568—Storing data temporarily at an intermediate stage, e.g. caching
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L9/00—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols
- H04L9/40—Network security protocols
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L69/00—Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
- H04L69/24—Negotiation of communication capabilities
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L69/00—Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
- H04L69/30—Definitions, standards or architectural aspects of layered protocol stacks
- H04L69/32—Architecture of open systems interconnection [OSI] 7-layer type protocol stacks, e.g. the interfaces between the data link level and the physical level
- H04L69/322—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions
- H04L69/329—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions in the application layer [OSI layer 7]
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
- Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y10S707/00—Data processing: database and file management or data structures
- Y10S707/99931—Database or file accessing
-
- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
- Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y10S707/00—Data processing: database and file management or data structures
- Y10S707/99931—Database or file accessing
- Y10S707/99932—Access augmentation or optimizing
Definitions
- the present invention relates generally to systems, methods, and software products for delivering content in client-server networks, and more particularly, to systems, methods, and software products that optimize the delivery of such content in response to optimization criteria.
- the Internet generally, and the World Wide Web specifically, provide a client-server model of content delivery, in which content stored on a server at a web site is delivered over a communications channel to a client device.
- the content as structured by the author is delivered by the server to all requesting clients in the same form. That is, the server does not change the structure of the content to accommodate the performance characteristics of the communication channel to a particular client, or the performance characteristics of the client itself.
- the client re-formats the received content based on its own capabilities (e.g. a text only browser will filter out images, but still must receive the images, thereby consuming bandwidth).
- the cellular telephone has a much lower bandwidth capability than a standard desktop computer, and thus would require significantly more time (and hence more cost and delay) in loading such a web page.
- a-server in order to accommodate these varying capabilities -a-server must maintain many different web sites or web pages, each designed to be served__io-a_pariicular class of client. But this approach is very labor intensive, particularly for sites that must be updated frequently, since the many different sizes and content selections for a given page must be kept in synchrony to all have the same current content.
- display capabilities are only one characteristic that affects client performance. Different client devices may operate with different bandwidth capabilities, having different processor and memory capacities, or even have different pricing schemes associated with retrieval of content. When considering the possible combinations of factors that affect client performance, such as bandwidth and display capabilities (to name just two), the number of different possible web sites that need to be maintained quickly becomes unmanageable.
- the present invention overcomes the limitations of the conventional systems by providing a server software product and a method that selectively delivers content to a client in response to optimization constraints indicative of the client's performance characteristics.
- the server delivers content such as web pages, images, text, audio, video, and any other data types to varying client devices with varying performance characteristics.
- the present invention augments existing markup languages with a new tag that demarcates a group of one or more content items that may be optionally included in the content to be delivered. Where there are multiple optional items in a group, these items are alternatives for inclusion in the content, and one of the items is selected by the server for inclusion in the content based on an optimization constraint dependent on the characteristics of the client device.
- the items are ordered in a manner corresponding to some set of client characteristics; one of these items is selected as the content to be delivered when the content is requested.
- the characteristics may be performance -characteristics of the client or communication channel, or other attributes of the client.
- the ordering of optional content items may be with respect to highest performance to lowest performance devices, or vice versa.
- a group of optional content may include first an image of a map illustrating the directions, followed by a detailed text description of the directions, followed by a very short text description of the directions.
- each of these items is intended for different types of client devices, which can best receive and display the directions in one of these formats, and one of these forms of information will be delivered to a requesting client.
- client devices which can best receive and display the directions in one of these formats, and one of these forms of information will be delivered to a requesting client.
- the server is processing a client request for the document, any content that is demarcated as being optional is included in the delivered content depending on the performance characteristics of client that is requesting the content. More particularly, the server processes the items of optional content in the order in which they are demarcated together.
- the requesting client is a high performance device (including having a high bandwidth connection)
- the first item of content is included in the document; if the requesting client is a low performance device, then the first item(s) is skipped until the appropriate item of content is reached.
- the selection of which item of content is appropriate for which client device is based on an optimization constraint.
- the server stores data which associates different types of client devices or performance characteristics with different levels of the optimization constraint. The number of different types of client devices or performance characteristics is not limited.
- the server selects the appropriate optimization constraint based on observable characteristics of the client device requesting the content. These observable characteristics include the device type, browser type, operating system, processor, memory, user preferences, software installed on the client, and language type for the requested content.
- a set of selection rules is used by the server to select which of the optional items of content are to be delivered to the client device based on the optimization constraint. More particularly, the rules map any optimization constraint to one of the items of content. In a preferred embodiment, where the optional items are ordered with respect to their performance demands, the optimization constraint is used as an index into these items to select the appropriate one for the client.
- the process may be understood as one of selectively reducing the data stream provided to a specific client based on encoding of optionally selectable/ filterable data, and an optimization constraint value that controls the selection process.
- the tag that demarcates optional content can obviously be any useful string.
- the tag is usefully called the "OPT" tag.
- the OPT tag is formatted using standard SGML formats, with ⁇ OPT> indicating the beginning of the optional content, and terminated by ⁇ /OPT> indicating the end of the optional content.
- Within the OPT tag there may be zero or more delimiting tags separating alternative items of optional content.
- the preferred delimiting tag for separating alternative items is ⁇ DOPT> for "Delimiting w OPTion".
- a well formed OPT tag has the following form:
- Zero or more ⁇ DOPT> tags with their corresponding alternative content follow in an order, which may be from highest to lowest performance requirements, or vice versa.
- this typically means from largest data size (e.g. length of text or use of 15 images) to smallest data size.
- the optional content "Real Time Stock” is delivered only to client 20 devices that have no performance limitations, e.g. are not bandwidth limited, and so receive the complete text "Real Time Stock Quotes".
- a client device that has any optimization constraint only receives "Quotes" when this content is delivered.
- the unconstrained version is appropriate, for example, for a standard desktop computer, but the latter version is better supplied to a device with a very small screen or low bandwidth capabilities, such as a 25 cellular telephone.
- One preferred method of using the optimization constraint as an index into the optional items of content uses both positive and negative numbers as optimization constraints.
- Positive numbers index from least constrained items to most constrained items.
- an optimization constraint of (1) would select "Turn left” while an optimization constraint of (2) would select "Left”.
- Negative numbers index from most constrained to least; thus (-1) would select "L", which (-2) would also select "Left”.
- positive one (1) always selects the least constrained item, and negative one (-1) selects the most constrained item; zero (0) is treated as negative one (-1).
- a negative number may never select the least constrained most item, and a positive number may never select the most constrained item.
- any number of optional items of content may encoded in the document and selectively delivered. Again, whether the ordering is left to right or right to left for high to low constraint is an implementation detail; which ever is used, the selection logic is implemented to match.
- Using the present invention it is possible to build a single server which is capable of serving information to multiple clients, over varying bandwidth connections, or with other varying performance characteristics.
- the amount of effort required to support a growing number of clients is reduced from an order of O(2) [for a traditional system], or a square relationship, to an order of O(l), or a linear relationship.
- FIG. 1 is an illustration of a system in accordance with the present invention.
- Fig. 2 is an illustration of a method of operating a server in accordance with the present invention.
- Figs. 3a-3c illustrates an example of an encoded content item with optional content, and different outputs of optional content according to varying levels of optimization constraint.
- the system includes a server 102 and a content database 100.
- the server 102 of interest is the software product that executes on a conventional server grade computer, such as a workstation, minicomputer, mainframe, or the like.
- the server 102 is configured to execute in accordance with the functional features as described herein.
- the content database 100 stores content in a suitable format, such as a markup language, ASCII, and the like. Suitable markup languages include HyperText Markup Language (HTML), Extended Markup Language (XML), Hypertext Dynamic Markup Language (HDML), Tagged Text Markup Language (TTML).
- HTML HyperText Markup Language
- XML Extended Markup Language
- HDML Hypertext Dynamic Markup Language
- TTML Tagged Text Markup Language
- the server 102 is then a server of the appropriate type of markup language, and includes functions for receiving requests for a content item, typically indicated by a uniform resource locator (URL), and parsing markup language tags, creating a content item in response to a request, and transmitting the content item to the requesting client.
- a content item typically indicated by a uniform resource locator (URL)
- URL uniform resource locator
- Some of the content in the database 100 is structured to include at least one item of optional content demarcated by a specific markup language tag.
- the preferred tag is ⁇ OPT>, as described above, and its terminating tag ⁇ /OPT>. Any number of alternate items of content may be enclosed, each delimited by a specific tag, such as ⁇ DOPT>.
- the items are preferably ordered with respect to some performance criteria, such as bandwidth capability. One ordering is from left to right, from lowest constraint, highest performance devices, to highest constraint, lowest performance devices. Schematically, a portion of content structured in this manner is as follows:
- these tags are part of meta-language that itself marks up other markup languages.
- the OPT and DOPT are set off by « and » to indicate to the server 102 that they are part of the meta-language, and not part of the underlying markup language.
- any number of different markup language content items are stored in the database 100, and they are marked up in the meta-language.
- client devices use various different ones of the markup languages. Client device specific pages are thus constructed in the different markup languages. These client specific pages are marked up with the meta-language tags, and here particularly the OPT tag is used to specify optional content that can be merged or integrated into the client specific pages.
- the content within the OPT tags is variable data selected from the database 100 in response to a query; the server filters the query response using the OPT mechanism described herein.
- the server 102 can thus deliver content in any of the markup languages, and with any of the optionally defined content to any requesting client; this allows different clients which use different markup languages to interface with the server 102.
- the server 102 communicates with various types of client devices 106 over a communications network 104.
- the client devices 106 include desktop and laptop computers, pocket organizers, personal digital assistants, cellular telephones, and any other type of communication device adapted for Internet or Web based communications (i.e. HTTP).
- the server 102 selectively provides optional content from a content item, depending on an optimization constraint associated with a requesting client device 106.
- the server 102 receives 200 a request for a content item from the database 100.
- the server 102 determines 202 an optimization constraint associated with the requesting client device.
- the server 102 compiles 204 the requested content item, including selectively including content that is set forth as optional content, and if necessary, by selecting one of the alternate items of content, based on the optimization constraint.
- the server 102 then transmits 206 the compiled content item to the client.
- Determining the optimization constraint preferably includes dete ⁇ rtining either a client device type, client operating system type, client browser type, content language type of the requested content, communication bandwidth of the client, client processor, memory, user preferences, or software installed on the client, or a combination of any of these or other attributes.
- Selecting one of the alternate items preferably includes applying a set of rules that map the optimization constraint to selected ones of the optional content items.
- One set of rules uses the optimization constraint as an index, where the items are ordered in manner corresponding to performance capabilities of the client devices. This set of rules is described as follows:
- Positive numbers select from least constrained to most constrained.
- Negative numbers select from most constrained to least constrained.
- the positive number one (1) selects the least constrained item.
- the negative number one (-1) selects the most constrained item. 6.
- the number zero (0) is equivalent to negative one (-1)
- the optimization constraint is defined with respect to the markup language of the content being served.
- the next table defines one set of optimization constraints for this embodiment:
- HTML is generally used in a desktop environment where connection speeds are relatively high and display capacities are also relatively high, and thus a low constraint is appropriate, particularly for HTML on a Tl connection.
- HTML on a wireless device, such as a PDA is more constrained, and hence a higher constraint.
- HDML is generally used in a digital cellular telephone communications arena, with a transmission speed limited to 9600 bps and size of messages limited to the telephone memory, hence even more constrained environment, as reflected by the optimization constraint.
- TTML is generally used over GSM style SMS messages which are limited to 160 characters, and thus is the most constrained environment, and thus given a -1 optimization constraint.
- the server 102 scans an item of content, it comes across an OPT encoded item of data.
- the server 102 can determine the optimization constraint based on the markup language as in Table 2, or using any other set of rules mapping information about the client device attributes to an optimization value.
- the determined value is then used as an index into the items of DOPT portions, to select the appropriate item of content. This process is repeated for each OPT encoded portion of the requested content, so that the server 102 ultimately compiles a complete content item.
- the completed content item is transmitted to the client device.
- Figs. 3a-3c illustrates a more complex example of the present invention.
- a content item 300 in Fig. 3a is encoded in a markup language, along with multiple portions set out as optional content between OPT tags, some of which have multiple alternate items delimited by DOPT tags.
- Fig. 3b illustrates the output of this content item by selection for a least constrained environment, HTML over Tl. Note that all of the optional text in each OPT section is included.
- Fig. 3c illustrates output of this same content item by selection for the most constrained items for a TTML environment.
- a single content item may be easily structured to serve multiple different client devices, without having to maintain many different versions of the content item, as in conventional systems.
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Abstract
Description
Claims
Priority Applications (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CA002340909A CA2340909A1 (en) | 1998-08-20 | 1999-08-19 | Optimizing server delivery of content by selective inclusion of optional data based on optimization criteria |
EP99943792A EP1106007A1 (en) | 1998-08-20 | 1999-08-19 | Optimizing server delivery of content by selective inclusion of optional data based on optimization criteria |
AU56821/99A AU5682199A (en) | 1998-08-20 | 1999-08-19 | Optimizing server delivery of content by selective inclusion of optional data based on optimization criteria |
Applications Claiming Priority (4)
Application Number | Priority Date | Filing Date | Title |
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US9733398P | 1998-08-20 | 1998-08-20 | |
US60/097,333 | 1998-08-20 | ||
US09/312,586 US7127493B1 (en) | 1998-08-20 | 1999-05-14 | Optimizing server delivery of content by selective inclusion of optional data based on optimization criteria |
US09/312,586 | 1999-05-14 |
Publications (2)
Publication Number | Publication Date |
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WO2000011850A1 WO2000011850A1 (en) | 2000-03-02 |
WO2000011850A9 true WO2000011850A9 (en) | 2000-08-17 |
Family
ID=26793134
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
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PCT/US1999/018997 WO2000011850A1 (en) | 1998-08-20 | 1999-08-19 | Optimizing server delivery of content by selective inclusion of optional data based on optimization criteria |
Country Status (5)
Country | Link |
---|---|
US (7) | US7127493B1 (en) |
EP (1) | EP1106007A1 (en) |
AU (1) | AU5682199A (en) |
CA (1) | CA2340909A1 (en) |
WO (1) | WO2000011850A1 (en) |
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- 1999-08-19 CA CA002340909A patent/CA2340909A1/en not_active Abandoned
- 1999-08-19 EP EP99943792A patent/EP1106007A1/en not_active Withdrawn
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2008
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2009
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2012
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US7127493B1 (en) | 2006-10-24 |
US8745160B2 (en) | 2014-06-03 |
US20130275499A1 (en) | 2013-10-17 |
AU5682199A (en) | 2000-03-14 |
EP1106007A1 (en) | 2001-06-13 |
US20120096117A1 (en) | 2012-04-19 |
US7627646B2 (en) | 2009-12-01 |
US9560113B2 (en) | 2017-01-31 |
US8065388B1 (en) | 2011-11-22 |
US20120124132A1 (en) | 2012-05-17 |
US20070016909A1 (en) | 2007-01-18 |
WO2000011850A1 (en) | 2000-03-02 |
CA2340909A1 (en) | 2000-03-02 |
US8103739B1 (en) | 2012-01-24 |
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