ELECTRONIC ARTICLE INFORMATION SYSTEM FOR SHOPS
The invention relates to an electronic article information system for shops, particularly suitable for self-service shops, comprising a number of article information modules which are arranged close to articles placed in the shop on shelves in racks, and communication means for at least transmitting to the article information modules information to be displayed by the article information modules. The invention further relates to an article information module for use in an article information system.
An article information system of the above described type is known in practice. The known article information system comprises electronic shelf labels arranged on the front edges of the shelves at the location of the shelf space intended for the diverse articles. In addition to a conventional part comprising a paper carrier on which the name of the relevant article is shown in printed form, the known shelf labels also have an electronic display part, for instance an LCD screen, using which the price of the relevant article and optionally the price per (weight) unit can be displayed. The price information can be transferred for instance by the shop computer preferably via wireless communication to the shelf labels. For this purpose the shelf labels are provided with a receiving device for instance for radio signals or infrared (IR) signals or inductive signals.
A drawback of this known article information system is that the shelf labels provide only very little freedom of programming. Price information can in fact only be shown on a display screen with pre-programmed fields which has very small dimensions. In addition, due to the large number of shelf labels arranged adjacently of each other with interspacing per shelf in the
practical situation, a very cluttered and confusing appearance is created for shoppers. There is a need for an article information system which provides information in clear manner and which offers greater programming freedom so that other information can also be displayed, such as for instance the name of the articles, the content of a package, special offers and so on.
The invention has for its object to provide for the stated need. For this purpose an electronic article information system of the above described type is characterized according to the invention in that the article information modules comprise an elongate screen which is built up of substantially freely programmable pixels and which has a length which substantially corresponds with the length of the shelves.
Article information is understood to mean for instance price (per unit of weight) , weight, description, logo, composition, recipe, advertising, stock and ordering information and so on. The invention is further described in the following with reference to the annexed drawing.
Fig. 1 shows schematically in perspective an embodiment of a shop gondola provided with an article information system according to the invention; Fig. 2 shows schematically a part of an embodiment of an article information module for an article information system according to the invention; and
Fig. 3 shows a schematic cross-section along the line III-III in fig. 2.
Fig. 1 shows schematically in perspective an embodiment of a shop gondola 1 with a number of shelves 2, 3, 4 and 5. The shelves are each provided with an elongate article information module 6, 7, 8 and 9 mounted on the front edge, i.e. the edge directed toward the passageway between the racks and toward the shoppers. The elongate article information modules have an elongate, electronically controllable screen which faces the front
and is therefore visible to shoppers. The screen is mounted in and/or on a suitable support, this preferably in a manner such that the side of the article information module directed toward customers is formed substantially by the screen.
Fig. 2 shows by way of example a schematic front view of a part of an article information module and fig. 3 shows the module of fig. 2 in cross-section along line III-III in fig. 2. The article information modules preferably have substantially the same length as the shelves, so that an article information module extends along the whole front edge of a shelf. An article information module can therefore have a length of for instance ± 1 m in accordance with frequently used dimensions of shop racks. The height can amount to for instance 3 to 6 cm. In the shown embodiment an article information module 10 comprises a frame formed by a mounting profile 11, in which is mounted an elongate screen 13 covered by a transparent material 12 , for instance a strip of glass or plastic. Further indicated schematically at 14 are electrical control lines which are preferably embodied as printed circuitry and which can be arranged behind the screen. The mounting profile can further be provided with fixing members (not further shown) for fixing the article information module on a shelf. Electrical connections (not shown) can also be present.
The screen, which can for instance be an LCD screen, is built up of pixels which are in principle freely programmable. Use can however advantageously be made herein of preprogrammed, predetermined templates which do not normally need to be changed. The templates can for instance contain a fixed area for the article designation and another fixed area for the price designation. Each module preferably comprises a character generator.
In respect of the existing production methods for (elongate) screens, a module of for instance 1 m long
can be constructed from a number of mutually connecting shorter sections. The sections can for instance have a length of 10 cm. Anyhow, the sections are mutually connected to form a module with a length substantially corresponding with the length of a shelf. Fig. 2 shows two such sections, designated 15 and 16. The sections are separated by end zones 17 , 18 which are not suitable for image display and can for instance form upright dark bars, each with a width of for instance 1 to 2 mm. Similar end zones are designated 19 and 20 at the left and right ends of the shown module.
It is noted that the use of relatively short sections enables manufacture of a module which can follow a curved shelf edge, such as for instance frequently used on the end surfaces of a shop rack or a series of shop racks.
The energy supply to the article information modules can take place in any suitable manner. Each rack is preferably provided with a collective power supply socket for all or a number of shelves of this rack, as indicated schematically at 21 in fig. 1. Extending in the shown embodiment from power supply socket 21 along rear wall 22 of the rack is a vertical feed line 23, which connects onto separate branches 24, 25, 26 and 27 for each shelf. The branches preferably consist of flat cables situated on the underside of the shelves.
Feed line 23 can advantageously be embodied as a type of voltage rail with which a connector for a branch fixed to a shelf can co-act at any desired height. In this way the adjustability of the shelves is not adversely affected.
According to a preferred embodiment of the invention the feed line comprises a vertical coil which is arranged along a vertical channel and which is cooled inductively with suitable connectors connected to the branches.
Power supply sockets 21 of adjacent racks can be mutually connected by lines 28, 29, which can in turn
be connected via a line 30 to a central power supply 31 in or above ceiling 32.
The control signals required for programming and optional other control functions can advantageously also be supplied from the shop computer via power sockets 21, 31 to the article information modules. The central power socket or sockets 31 can then contain a processor (controller) which can be controlled by shop computer 33 and which can in turn control the separate modules via a subcontroller situated in power sockets 21.
The control signals can advantageously be transmitted by means of modulation, for instance frequency modulation, of the supply signal.
The control signals can however also be fed in other manner to the modules, for instance using radio signals or infrared signals.
Because the elongate screens are built up of freely programmable pixels, there results a great freedom in designing, emphasizing, altering etc. product or price designations. Depending on the type of screen, different colours can also be used, for instance red for a special offer. Other types of information can also be displayed.
Alteration of for instance the price of articles can take place from the shop computer. Having to change the price of many or even all articles, as will be the case in the transition from the national currency to the euro, will require much time with the number of articles customary in a supermarket. A quicker changeover is possible by including a number of pre- programmable memories in the subcontrollers which correspond with pre-determined fields of the screens and can be changed over from the central shop computer. In this manner the actual changing of the displayed information in a shop can be carried out in a parallel process.
The article information modules are preferably embodied such that they can be operative in different modes. The system can for instance be embodied such that
shop staff, using a suitable control means, can temporarily set one or a number of article information modules into a different mode of operation, in which for instance stock respectively ordering information is displayed relating to the articles placed at the module. Shop staff can be provided for this purpose with a credit card-like operating member containing a transmitter, a battery and one or more switch members.
Changes to the information to be displayed, for instance the price or the name of the article, can take place from the shop computer as already stated, although it is also possible for this purpose to make use of a portable programming transmitter which makes it possible to alter the information while a member of staff is standing at the shop gondola. Such a portable programming transmitter is preferably also connected to the shop computer, for instance via radio waves or via IR signals, so that changes made can also be made in the shop computer. The latter could however also take place via the subcontroller and the controller, or by means of a memory which is present in the portable transmitter and in which the changes are stored and which is later linked to the shop computer for transfer of the information in question. In order to enable switch-over or change of the mode of operation or the information to be displayed, the modules and/or subcontrollers must comprise a receiving section which can receive and process the signals from the portable switching device and/or the portable programming device. Such a receiving section is of course also necessary if control from the shop computer takes place via radio signals or infrared signals.
It is noted that after the foregoing, diverse modifications will be self-evident to the skilled person. An article information module arranged at a refrigerated display or the like can thus be provided with or coupled to a temperature sensor, and the signals
from the temperature sensor can be converted into a temperature value to be displayed by the module.
Such modifications are deemed to fall within the scope of the invention.
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