WO1999022328A8 - System and method of targeted marketing - Google Patents
System and method of targeted marketingInfo
- Publication number
- WO1999022328A8 WO1999022328A8 PCT/US1998/022613 US9822613W WO9922328A8 WO 1999022328 A8 WO1999022328 A8 WO 1999022328A8 US 9822613 W US9822613 W US 9822613W WO 9922328 A8 WO9922328 A8 WO 9922328A8
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- offer
- consumer
- value
- net present
- delivery
- Prior art date
Links
- 238000000034 method Methods 0.000 title abstract 3
- 230000003542 behavioural effect Effects 0.000 abstract 1
- 230000002708 enhancing effect Effects 0.000 abstract 1
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
- G06Q10/063—Operations research, analysis or management
- G06Q10/0637—Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
- G06Q10/06375—Prediction of business process outcome or impact based on a proposed change
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0204—Market segmentation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
Priority Applications (6)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
HU0102194A HUP0102194A3 (en) | 1997-10-27 | 1998-10-26 | System and method of targeted marketing for products and services |
EA200000469A EA003965B1 (en) | 1997-10-27 | 1998-10-26 | System and method of targeted marketing |
NZ504813A NZ504813A (en) | 1997-10-27 | 1998-10-26 | System and method of targeted marketing |
CA002312235A CA2312235A1 (en) | 1997-10-27 | 1998-10-26 | System and method of targeted marketing |
AU11999/99A AU747318B2 (en) | 1997-10-27 | 1998-10-26 | System and method of targeted marketing |
EP98955114A EP1027673A1 (en) | 1997-10-27 | 1998-10-26 | System and method of targeted marketing |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US08/958,675 | 1997-10-27 | ||
US08/958,675 US6925441B1 (en) | 1997-10-27 | 1997-10-27 | System and method of targeted marketing |
Publications (2)
Publication Number | Publication Date |
---|---|
WO1999022328A1 WO1999022328A1 (en) | 1999-05-06 |
WO1999022328A8 true WO1999022328A8 (en) | 1999-06-24 |
Family
ID=25501182
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US1998/022613 WO1999022328A1 (en) | 1997-10-27 | 1998-10-26 | System and method of targeted marketing |
Country Status (10)
Country | Link |
---|---|
US (1) | US6925441B1 (en) |
EP (1) | EP1027673A1 (en) |
CN (1) | CN1290373A (en) |
AU (1) | AU747318B2 (en) |
CA (1) | CA2312235A1 (en) |
EA (1) | EA003965B1 (en) |
HU (1) | HUP0102194A3 (en) |
NZ (1) | NZ504813A (en) |
TR (1) | TR200002070T2 (en) |
WO (1) | WO1999022328A1 (en) |
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-
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- 1998-10-26 HU HU0102194A patent/HUP0102194A3/en unknown
- 1998-10-26 CA CA002312235A patent/CA2312235A1/en not_active Abandoned
- 1998-10-26 EP EP98955114A patent/EP1027673A1/en not_active Ceased
- 1998-10-26 AU AU11999/99A patent/AU747318B2/en not_active Expired
- 1998-10-26 EA EA200000469A patent/EA003965B1/en not_active IP Right Cessation
- 1998-10-26 CN CN98812696A patent/CN1290373A/en active Pending
- 1998-10-26 NZ NZ504813A patent/NZ504813A/en not_active IP Right Cessation
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Also Published As
Publication number | Publication date |
---|---|
AU1199999A (en) | 1999-05-17 |
HUP0102194A2 (en) | 2001-10-28 |
US6925441B1 (en) | 2005-08-02 |
NZ504813A (en) | 2003-10-31 |
EA200000469A1 (en) | 2002-02-28 |
CN1290373A (en) | 2001-04-04 |
EA003965B1 (en) | 2003-12-25 |
WO1999022328A1 (en) | 1999-05-06 |
HUP0102194A3 (en) | 2003-05-28 |
AU747318B2 (en) | 2002-05-16 |
TR200002070T2 (en) | 2001-01-22 |
CA2312235A1 (en) | 1999-05-06 |
EP1027673A1 (en) | 2000-08-16 |
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