WO1999022328A8 - System and method of targeted marketing - Google Patents

System and method of targeted marketing

Info

Publication number
WO1999022328A8
WO1999022328A8 PCT/US1998/022613 US9822613W WO9922328A8 WO 1999022328 A8 WO1999022328 A8 WO 1999022328A8 US 9822613 W US9822613 W US 9822613W WO 9922328 A8 WO9922328 A8 WO 9922328A8
Authority
WO
WIPO (PCT)
Prior art keywords
offer
consumer
value
net present
delivery
Prior art date
Application number
PCT/US1998/022613
Other languages
French (fr)
Other versions
WO1999022328A1 (en
Inventor
Charles L Jones Iii
William A Eginton
Original Assignee
Marketswitch Corp
Charles L Jones Iii
William A Eginton
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Marketswitch Corp, Charles L Jones Iii, William A Eginton filed Critical Marketswitch Corp
Priority to HU0102194A priority Critical patent/HUP0102194A3/en
Priority to EA200000469A priority patent/EA003965B1/en
Priority to NZ504813A priority patent/NZ504813A/en
Priority to CA002312235A priority patent/CA2312235A1/en
Priority to AU11999/99A priority patent/AU747318B2/en
Priority to EP98955114A priority patent/EP1027673A1/en
Publication of WO1999022328A1 publication Critical patent/WO1999022328A1/en
Publication of WO1999022328A8 publication Critical patent/WO1999022328A8/en

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/06Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063Operations research, analysis or management
    • G06Q10/0637Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
    • G06Q10/06375Prediction of business process outcome or impact based on a proposed change
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data
    • G06Q30/0204Market segmentation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements

Abstract

A system and method of targeted marketing to consumers, including businesses and associates, based upon the financial characteristics of the consumer, type offer being made and the channel of communication for delivery of the offer. The consumer is characterized based upon financial, behavioral, and socioeconomic factors. The offer is characterized based upon the consumer and the potential for the consumer accepting the offer. The channel of communication for delivery of the offer is also characterized and combined with the consumer and consumer-offer characteristics to arrive at a net present value of the offer to be made. If the net present value is sufficient the offer is processed and presented to the consumer. If the net present value is not sufficient, the offer is revised to present a better value to the consumer (or discarded if the required offer value can not be created) thereby enhancing the chances that the consumer will accept the offer in question. In this way the system and method of the target marketing creates value in both releasing, and not releasing specific offers.
PCT/US1998/022613 1997-10-27 1998-10-26 System and method of targeted marketing WO1999022328A1 (en)

Priority Applications (6)

Application Number Priority Date Filing Date Title
HU0102194A HUP0102194A3 (en) 1997-10-27 1998-10-26 System and method of targeted marketing for products and services
EA200000469A EA003965B1 (en) 1997-10-27 1998-10-26 System and method of targeted marketing
NZ504813A NZ504813A (en) 1997-10-27 1998-10-26 System and method of targeted marketing
CA002312235A CA2312235A1 (en) 1997-10-27 1998-10-26 System and method of targeted marketing
AU11999/99A AU747318B2 (en) 1997-10-27 1998-10-26 System and method of targeted marketing
EP98955114A EP1027673A1 (en) 1997-10-27 1998-10-26 System and method of targeted marketing

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US08/958,675 1997-10-27
US08/958,675 US6925441B1 (en) 1997-10-27 1997-10-27 System and method of targeted marketing

Publications (2)

Publication Number Publication Date
WO1999022328A1 WO1999022328A1 (en) 1999-05-06
WO1999022328A8 true WO1999022328A8 (en) 1999-06-24

Family

ID=25501182

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US1998/022613 WO1999022328A1 (en) 1997-10-27 1998-10-26 System and method of targeted marketing

Country Status (10)

Country Link
US (1) US6925441B1 (en)
EP (1) EP1027673A1 (en)
CN (1) CN1290373A (en)
AU (1) AU747318B2 (en)
CA (1) CA2312235A1 (en)
EA (1) EA003965B1 (en)
HU (1) HUP0102194A3 (en)
NZ (1) NZ504813A (en)
TR (1) TR200002070T2 (en)
WO (1) WO1999022328A1 (en)

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AU1199999A (en) 1999-05-17
HUP0102194A2 (en) 2001-10-28
US6925441B1 (en) 2005-08-02
NZ504813A (en) 2003-10-31
EA200000469A1 (en) 2002-02-28
CN1290373A (en) 2001-04-04
EA003965B1 (en) 2003-12-25
WO1999022328A1 (en) 1999-05-06
HUP0102194A3 (en) 2003-05-28
AU747318B2 (en) 2002-05-16
TR200002070T2 (en) 2001-01-22
CA2312235A1 (en) 1999-05-06
EP1027673A1 (en) 2000-08-16

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