WO1997040745A1 - System for collecting and processing biometrical information - Google Patents

System for collecting and processing biometrical information Download PDF

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Publication number
WO1997040745A1
WO1997040745A1 PCT/FR1996/000659 FR9600659W WO9740745A1 WO 1997040745 A1 WO1997040745 A1 WO 1997040745A1 FR 9600659 W FR9600659 W FR 9600659W WO 9740745 A1 WO9740745 A1 WO 9740745A1
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WO
WIPO (PCT)
Prior art keywords
subject
processing
site
message
information
Prior art date
Application number
PCT/FR1996/000659
Other languages
French (fr)
Inventor
Jean-Louis CABALLÉ
Original Assignee
Caballe Jean Louis
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Caballe Jean Louis filed Critical Caballe Jean Louis
Priority to PCT/FR1996/000659 priority Critical patent/WO1997040745A1/en
Priority to PCT/FR1997/000779 priority patent/WO1997040747A1/en
Priority to AU27805/97A priority patent/AU2780597A/en
Publication of WO1997040745A1 publication Critical patent/WO1997040745A1/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/33—Arrangements for monitoring the users' behaviour or opinions
    • A—HUMAN NECESSITIES
    • A61—MEDICAL OR VETERINARY SCIENCE; HYGIENE
    • A61B—DIAGNOSIS; SURGERY; IDENTIFICATION
    • A61B5/00—Measuring for diagnostic purposes; Identification of persons
    • A61B5/0002—Remote monitoring of patients using telemetry, e.g. transmission of vital signals via a communication network
    • A61B5/0015—Remote monitoring of patients using telemetry, e.g. transmission of vital signals via a communication network characterised by features of the telemetry system
    • A61B5/002—Monitoring the patient using a local or closed circuit, e.g. in a room or building
    • A—HUMAN NECESSITIES
    • A61—MEDICAL OR VETERINARY SCIENCE; HYGIENE
    • A61B—DIAGNOSIS; SURGERY; IDENTIFICATION
    • A61B5/00—Measuring for diagnostic purposes; Identification of persons
    • A61B5/16—Devices for psychotechnics; Testing reaction times ; Devices for evaluating the psychological state
    • A—HUMAN NECESSITIES
    • A61—MEDICAL OR VETERINARY SCIENCE; HYGIENE
    • A61B—DIAGNOSIS; SURGERY; IDENTIFICATION
    • A61B5/00—Measuring for diagnostic purposes; Identification of persons
    • A61B5/68—Arrangements of detecting, measuring or recording means, e.g. sensors, in relation to patient
    • A61B5/6801—Arrangements of detecting, measuring or recording means, e.g. sensors, in relation to patient specially adapted to be attached to or worn on the body surface
    • A61B5/6802—Sensor mounted on worn items
    • A61B5/681—Wristwatch-type devices
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07C—TIME OR ATTENDANCE REGISTERS; REGISTERING OR INDICATING THE WORKING OF MACHINES; GENERATING RANDOM NUMBERS; VOTING OR LOTTERY APPARATUS; ARRANGEMENTS, SYSTEMS OR APPARATUS FOR CHECKING NOT PROVIDED FOR ELSEWHERE
    • G07C9/00—Individual registration on entry or exit
    • G07C9/20—Individual registration on entry or exit involving the use of a pass
    • G07C9/22—Individual registration on entry or exit involving the use of a pass in combination with an identity check of the pass holder
    • G07C9/25—Individual registration on entry or exit involving the use of a pass in combination with an identity check of the pass holder using biometric data, e.g. fingerprints, iris scans or voice recognition
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/66—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for using the result on distributors' side
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/45—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying users

Definitions

  • the present invention relates to a system for collecting and processing information sent by subjects in response to a message. It also relates to methods implemented in this system.
  • An information collection and processing system is a set of devices linked together or able to communicate with each other, some of which are arranged to collect information and some of which are arranged to process this information.
  • Systems for collecting and processing subject responses to a communication message are already known based on questionnaires and intended for surveys. These systems include recording devices, such as tape recorders or telephone sets to record oral responses, or computer terminals to record written responses. They also include devices for processing and analyzing the information collected.
  • a device associated with the television set of a household automatically records the operating hours of the set, and the channels selected during this operation.
  • the device is equipped with at least two push buttons that each member of the household actuates to signal the start and the end of each of his presences in front of the television set.
  • the information is transmitted via the telephone network and undergoes statistical processing.
  • Systems are also known, such as applaudimeters, making it possible to obtain a more spontaneous response on the part of the subject, to a message which he has received. They include devices for measuring the applause of an audience and devices for processing the sound signal to convert it into quantifiable parameters. But here too, the system only makes it possible to obtain a response after the reception of the message, and this response, if it is not always considered, remains voluntary, and may still influence the results of the analysis. . Said analysis remains limited: it only provides a global parameter making it possible to compare two or more messages by comparing sound manifestations (applause) from the same audience.
  • US Pat. No. 4,063,410 describes a wristwatch capable of detecting the frequency of the pulse
  • US Pat. No. 4,819,860 describes an apparatus for controlling parameters such as the pulse rate or the temperature of a subject. They find their applications in particular in medical remote monitoring.
  • Patents US-4,625,733 and US-4,681,118 describe devices for the telematic measurement of parameters such as heartbeats, which are processed to be viewed in the form of electrocardiograms. Their applications are essentially sporting: swimming, hurdling, skiing, etc. Subsequently, information of a physical, biological or physiological nature intended to undergo statistical processing will be described as biometric.
  • the aim of the invention is to propose a system for collecting and processing biometric information transmitted by human subjects in response to a communication message, a system for which the subject's response is minimally disturbed by the conditions of acquisition and collection of said information, in order to avoid distorting the results of the analysis of this response.
  • biometric information processing implies that a large number of subjects receive the communication message, preferably simultaneously. These subjects can be very distant from each other. They can be isolated or gathered locally in groups of subjects.
  • Means of transmission of the information collected at the level of each subject facilitate their processing in a single central site.
  • the system comprises:
  • a personal acquisition and transmission device comprising: - means for measuring said biometric information transmitted in response to the communication message,
  • a specific application of the system according to the invention consists in extracting from the analysis of the subjects' responses to the perceived communication messages parameters that quantify the effects of these messages on the target audience.
  • the central reception, processing and analysis means are arranged to provide an evaluation of the intensity of the emotional shock of the message perceived by each human subject equipped with a personal device. 'acquisition.
  • the system further comprises, at the level of human subjects, interactive means for questioning these human subjects and for receiving their responses, and means for transmitting these responses to the central site of processing, to provide an assessment of the consistency of the message.
  • the invention also relates to a method implemented by the system for evaluating a communication message, comprising the following steps:
  • a message is sent to the subject via a visual and / or audio medium, (for example a television set or a radio broadcast station, ...) - the response is measured biometric from subject to message using personal acquisition devices,
  • said method comprises an additional step during which an evaluation is made of the intensity of the emotional shock of the message perceived by each human subject equipped with a personal acquisition device.
  • the method according to the invention can also include the following three additional and successive steps:
  • questions are sent to the subject via a visual and / or audio medium
  • the method comprises an additional step which consists in the course of which an evaluation is made of the degree of consistency of said message. So that the collection of biological and / or physiological information disturbs the subject as little as possible, it preferably uses non-invasive means of acquisition. Also, the personal acquisition device comprises means arranged to measure information available on the surface of the subject's body, such as in particular neuro-muscular excitability, a difference in heart rate, or a variation in temperature.
  • the subject does not modify his natural and spontaneous behavior when receiving the message, because of discomfort caused by the presence of the personal acquisition device.
  • the personal acquisition device is preferably designed to occupy a reduced bulk.
  • it is included in a current and discreet accessory of everyday life, that the subject carries with him. Thus the subject can manage to forget his presence.
  • a wristwatch that the subject wears on one of his wrists as mentioned in the cited prior art, or in a bracelet that the subject wears on one of his ankles or in a spectacle frame, or even in a time strip.
  • the information acquired at the level of each subject is sent to the central site for processing and analysis.
  • a first step in this routing is done locally, from the personal acquisition device to a local collection device, located in the vicinity of the subject or group of subjects perceiving the message.
  • the personal acquisition device for this purpose comprises means for instantly processing information of a physical, biological or physiological nature emitted by the subject in response to the message, and converting them into signals, and means for instantly transmit these signals to the local device.
  • the local collection device comprises conventional means for receiving said signals.
  • the second stage of routing is the transmission of the signals received by the local collection device to the central processing site.
  • the local collection device is arranged to instantly transmit said information to the central processing site.
  • the local collection device is arranged to store the information it receives, and transmit it offline to the central processing and analysis site.
  • the storage criteria can, depending on the case, be based on the number of information received or on a determined time interval.
  • the local collection device includes both means for instant communication of information, and for storing it for later communication to the central site.
  • FIG. 1 illustrates the block diagram of a system according to the invention.
  • FIG. 2 illustrates more precisely personal acquisition devices and a local collection device.
  • FIG. 3 is an enlarged side view of an embodiment of a personal acquisition device.
  • Figure 4 is a figure similar to Figure 2, illustrating additional interactive data acquisition means.
  • FIG. 5 illustrates an embodiment of an interactive response device of the subject.
  • FIG. 1 is illustrated the general block diagram of the system according to the invention and of the method which it implements, for the particular application of the evaluation of a communication message.
  • Each subject 2 receives a communication message broadcast, according to the example illustrated, by a television set 3.
  • Subject 2 is equipped with a personal acquisition device 4, here incorporated in his wristwatch, which instantly detects and records the biometric information which reflects the emotional reactions of subject 1 perceiving the message.
  • the personal acquisition device 4 transmits the biometric information acquired directly to a local collection device 6 located in the vicinity of subject 2.
  • the local collection device 6 transmits the information it receives from the personal acquisition device 4 to a central processing site 8 via means 10 of long-distance communication.
  • These communication means 10 can be in particular the telephone communication network, a radio communication network, a cable network, or mobile telephony.
  • This local collection device 6 thus plays the role of a black box, on which the subject 2 does not intervene, occupying an intermediate position between the personal acquisition device 4 and the central site 8 for processing and analysis.
  • the local collection device 6 is advantageously arranged to detect the real presence of subjects 2 near the television set 3, in a given detection volume, called presence cone 5.
  • the presence or real presence of subject 2 is understood to mean its presence in front of the television set when he receives the message broadcast by the television set 3. Indeed, it is useless to detect the signals emitted by a subject 2 who would have fallen asleep in front of his television set 3, and whose biometric manifestations therefore do not constitute replies to a television message.
  • Figure 2 is illustrated an embodiment of a personal acquisition device 4 incorporated here in a wristwatch.
  • the bracelet 12 surrounds the wrist 14 of the subject 2.
  • means 16 are provided for measuring (or sensors) the various physiological signals (neuromuscular excitability, difference in heart rate, temperature variation, ...) emitted by the subject 2.
  • the box 17 is provided in a material compatible with the needs of one acquisition.
  • At least one sensor 16 is provided per physiological parameter that one wishes to acquire, the number of sensors 16 also depending on the space available.
  • the personal acquisition device 4 also includes means 18 for processing physiological signals, and means 20 for transmitting this information to the local collection device 6. Its operation is ensured by an energy source 22, for example a battery. .
  • It also includes means 24 for measuring time, giving it the function of a watch, and making it possible to associate the time parameter with the biometric information acquired.
  • FIG. 3 is reproduced a local site 11 for acquiring and collecting information from several subjects 2 perceiving the same broadcast message of corruption, as before by a television set 3.
  • This situation illustrates the acquisition of physiological reactions different members of a family, for example, each equipped with a personal acquisition device 4.
  • a single local collection device 6 is associated with the television set 3 which broadcasts the message.
  • means 26 for receiving the information sent by each personal acquisition device 4, means 28 for processing the information received, possibly means 30 for storing the information received and / or the information processed, and means 32 for transmit the processed information to the central processing and analysis site 8.
  • the local collection device may in particular comprise: means 36 for communicating with the central processing site through a telephone communication network.
  • means 38 for communicating with the central processing site through a wireless communication network.
  • means 40 including a wired network for communicating with the central processing site.
  • mobile telephone means 42 for communicating with the central site.
  • the system notably comprises means for receiving the information collected and transmitted by each local collection device 6, and central means for biometric processing and analysis of this information.
  • This analysis leads in particular to the evaluation of the shock of the communication message.
  • a local site 11 for acquiring and collecting biometric information, for more sophisticated applications of the system according to the invention, in which other information, of a voluntary nature, originating from the subject is also acquired. (or subjects) 2, intended to be integrated into the analysis. This information is used in particular to assess the degree of consistency of the communication message.
  • the system also comprises interactive means for questioning 44 the subjects 2, and interactive means 46 for collecting their answers to the questions.
  • the interactive means 44 for questioning are advantageously broadcast via a television set 3.
  • a screen page (or several successive screen pages) appears on the screen.
  • television screen displaying a coherence grid 44, on which appear, for example, symbols 45.
  • this consistency grid 44 is sent by the central site 8 to the local collection device 6 of the local site 11 at the time when the television program is broadcast.
  • this coherence grid 44 is sent in advance by the central site to the collection device 6. The latter then stores the coherence grid 44 until the desired moment: the moment of diffusion of the corresponding scheduled program.
  • the local collection device 6 may in particular comprise means 36 of communication through a telephone communication network, or means 40 including a cable network.
  • the interactive means 46 for collecting the response from each subject 2 are advantageously placed on the personal device 4 for acquiring and transmitting the latter, in this case the case 17 of their wristwatch. These are, for example, push buttons or tactile zones 46 arranged around the dial of the subject's watch 2.
  • the personal acquisition and transmission device 4 also includes means for processing and transmitting the information received to the local collection device 6.
  • the local collection device 6 comprises means similar to those used to send the biometric information sent by this same subject: means 36 of communication through a telephone communication network, means 38 of communication through a wireless communication network, or means 40 including a cable network.
  • the system works as follows:
  • the personal acquisition device 4 with which it is equipped records the biometric information that it transmits and transmits them to the local collection device 6. - this transmits, after possible storage, the information to the central site 8, which receives, processes and analyzes information.
  • the central site 8 sends, by means of communication means 10 such as those mentioned above, additional questions relating to said message of communication, to the local site 11. These questions, converted into signals are routed to the local collection device 6, which transmits them to the television set 3. - These questions are submitted to subject 2, for example in the form screen pages diffusing coherence grids 44 appearing on the television screen 3.
  • Subject 2 answers these questions interactively, for example by actuating push buttons or tactile zones 46 provided for this purpose on the case 17 of his wristwatch. These responses, converted into signals, are routed to the local collection device 6, which transmits them to the central site 8. As with biometric information, the retransmission of interactive information can be carried out instantaneously or later after storage.
  • the system and method according to the invention find applications in various fields.
  • a first natural application is the measurement of television or radio audience.
  • the system first makes it possible to detect the real presence of viewers or listeners in the detection cone that it defines. Above all, it makes it possible to assess the public's appreciation of the programs broadcast, by acquiring and analyzing data reflecting the emotion of the subjects, for example.
  • a second application concerns financial analysis, and makes it possible, for example, to collect the reactions of financial players in the face of fluctuations in the stock markets.
  • a third application concerns the analysis of the reactions of human subjects to messages, for example, the analysis of the emotional reactions of subjects to films showing scenes of violence.

Abstract

The invention discloses a system for collecting and processing biometrical information emitted by human subjects (2) in response to a communication message, characterised in that it comprises: for each human subject (2), a personal acquisition and transmission device comprising: means for measuring (16) the said biometrical information emitted in response to a communication message, means for processing (18) and transmitting (20) the acquired information items to a local collecting device (6), a local collecting device (6) capable of communicating with a central processing site (8) and, in this central site, means of receiving (26) the information collected by each local collecting device (6), and centralised means for the biometrical processing and analysis of these information items. The system is useful particularly for evaluating the impact of messages (films, advertisements, ...) on the public, for carrying out audience measurements, for medical supervision, and for financial analysis.

Description

SYSTEME DE COLLECTE ET DE TRAITEMENT D'INFORMATIONS BIOMETRIQUES BIOMETRIC INFORMATION COLLECTION AND PROCESSING SYSTEM
DESCRIPTIONDESCRIPTION
La présente invention concerne un système de collecte et de traitement d'informations émises par des sujets en réponse à un message. Elle vise également des procédés mis en oeuvre dans ce système.The present invention relates to a system for collecting and processing information sent by subjects in response to a message. It also relates to methods implemented in this system.
On appelle système de collecte et de traitement d'informations un ensemble de dispositifs reliés entre eux ou pouvant communiquer entre eux, dont certains sont agencés pour collecter les informations et certains autres sont agencés pour traiter ces informations.An information collection and processing system is a set of devices linked together or able to communicate with each other, some of which are arranged to collect information and some of which are arranged to process this information.
On connaît déjà des systèmes de collecte et de traitement des réponses de sujet à un message de communication (par exemple publicitaire ou politique) basées sur des questionnaires et destinés à des sondages. Ces systèmes comprennent des dispositifs d'enregistrement, comme par exemple des magnétophones ou des postes téléphoniques pour enregistrer des réponses orales, ou des terminaux informatiques pour enregistrer des réponses écrites. Ils comprennent également des dispositifs de traitement et d'analyse des informations recueillies .Systems for collecting and processing subject responses to a communication message (for example advertising or political) are already known based on questionnaires and intended for surveys. These systems include recording devices, such as tape recorders or telephone sets to record oral responses, or computer terminals to record written responses. They also include devices for processing and analyzing the information collected.
Mais ces systèmes présentent des inconvénients. Ils ne permettent d'obtenir que des réponses postérieures à la réception du message, qui nécessitent éventuellement un effort de mémoire de la part du sujet. De plus, ils ne permettent de recueillir que des informations ayant fait l'objet d'une réflexion de la part du sujet, celui- ci les exprimant par le langage (oral ou écrit) . Le manque d'instantanéité et de spontanéité de la réponse du sujet risque de fausser les résultats de l'analyse ultérieure de cette réponse.However, these systems have drawbacks. They make it possible to obtain only responses subsequent to the reception of the message, which possibly require an effort of memory on the part of the subject. In addition, they only collect information that has been the subject of reflection on the part of the subject, who expresses it by language (oral or written). The lack of instantaneity and spontaneity in the subject's response risks distorting the results of the subsequent analysis of this response.
On connaît également des systèmes de mesure d'audience (audimat) , permettant de connaître le nombre de personnes ayant suivi un programme télévisuel ou radiophonique à une heure donnée. Un appareil associé au poste de télévision d'un foyer enregistre automatiquement les horaires de fonctionnement du poste, et les canaux sélectionnés pendant ce fonctionnement. L'appareil est muni d'au moins deux boutons poussoirs que chaque membre du foyer actionne pour signaler le début et la fin de chacune de ses présences devant le poste de télévision. Les informations sont transmises par l'intermédiaire du réseau téléphonique et subissent un traitement statistique.There are also known audience measurement systems, allowing to know the number people who followed a television or radio program at a given time. A device associated with the television set of a household automatically records the operating hours of the set, and the channels selected during this operation. The device is equipped with at least two push buttons that each member of the household actuates to signal the start and the end of each of his presences in front of the television set. The information is transmitted via the telephone network and undergoes statistical processing.
Mais ces systèmes nécessitent une action volontaire des sujets pour actionner l'appareil, ce qui peut fausser les résultats de l'enquête. De plus, ils ne permettent pas d'obtenir d'informations qualitatives relatives à l'appréciation du public sur les émissions diffusées .However, these systems require voluntary action by the subjects to activate the device, which can distort the results of the investigation. In addition, they do not make it possible to obtain qualitative information relating to the appreciation of the public on the programs broadcast.
On connaît aussi des systèmes, comme par exemple les applaudimètres, permettant d'obtenir une réponse plus spontanée de la part du sujet, à un message qu'il a reçu. Ils comprennent des dispositifs de mesure des applaudissements d'un public et des dispositifs de traitement du signal sonore pour le convertir en paramètres quantifiables. Mais là aussi le système ne permet d'obtenir qu'une réponse postérieure à la réception du message, et cette réponse, si elle n'est pas toujours réfléchie, reste volontaire, et risque encore d'influer sur les résultats de l'analyse. Ladite analyse reste limitée : elle fournit seulement un paramètre global permettant de comparer deux ou plusieurs messages par comparaison des manifestations sonores (applaudissements) d'un même public.Systems are also known, such as applaudimeters, making it possible to obtain a more spontaneous response on the part of the subject, to a message which he has received. They include devices for measuring the applause of an audience and devices for processing the sound signal to convert it into quantifiable parameters. But here too, the system only makes it possible to obtain a response after the reception of the message, and this response, if it is not always considered, remains voluntary, and may still influence the results of the analysis. . Said analysis remains limited: it only provides a global parameter making it possible to compare two or more messages by comparing sound manifestations (applause) from the same audience.
Il est souhaitable, pour remédier aux inconvénients énoncés, de disposer d'un système qui puisse collecter des informations émises de manière involontaire, voire inconsciente, par le sujet en réponse à un message qu'il reçoit. Les informations de nature physique, biologique ou physiologique entrent dans cette catégorie d' informations.To remedy the drawbacks mentioned, it is desirable to have a system that can collect information sent involuntarily, even unconsciously, by the subject in response to a message he receives. Information of a physical, biological or physiological nature falls into this category of information.
On connaît des dispositifs de mesure d'informations biologiques destinées à l'observation et à l'analyse de comportements physiologiques.There are known devices for measuring biological information intended for the observation and analysis of physiological behavior.
Par exemple, le brevet US-4 063 410 décrit une montre-bracelet capable de détecter la fréquence du pouls ; le brevet US-4 819 860 décrit un appareil de contrôle de paramètres tels que la fréquence du pouls ou la température d'un sujet. Ils trouvent leurs applications notamment dans la télésurveillance médicale.For example, US Pat. No. 4,063,410 describes a wristwatch capable of detecting the frequency of the pulse; US Pat. No. 4,819,860 describes an apparatus for controlling parameters such as the pulse rate or the temperature of a subject. They find their applications in particular in medical remote monitoring.
Les brevets US-4 625 733 et US-4 681 118 décrivent des dispositifs de mesure télématique de paramètres tels que les battements cardiaques, qui sont traités pour être visualisés sous forme d' électrocardiogrammes. Leurs applications sont essentiellement sportives : natation, course de haies, ski, ... Par la suite, on qualifiera de biométriques des informations de nature physique, biologique ou physiologique, destinées à subir un traitement statistique.Patents US-4,625,733 and US-4,681,118 describe devices for the telematic measurement of parameters such as heartbeats, which are processed to be viewed in the form of electrocardiograms. Their applications are essentially sporting: swimming, hurdling, skiing, etc. Subsequently, information of a physical, biological or physiological nature intended to undergo statistical processing will be described as biometric.
Le but de l'invention est de proposer un système pour la collecte et le traitement d'informations biométriques émises par des sujets humains en réponse à un message de communication, système pour lequel la réponse du sujet est le moins possible perturbée par les conditions d'acquisition et de collecte desdites informations, afin d'éviter de fausser les résultats de l'analyse de cette réponse.The aim of the invention is to propose a system for collecting and processing biometric information transmitted by human subjects in response to a communication message, a system for which the subject's response is minimally disturbed by the conditions of acquisition and collection of said information, in order to avoid distorting the results of the analysis of this response.
Une façon d'y parvenir est de placer le dispositif de traitement à distance des sujets et des dispositifs d'acquisition et de collecte des informations. La notion de traitement biométrique des informations implique qu'un grand nombre de sujets reçoivent le message de communication, de préférence simultanément. Ces sujets peuvent être très éloignés les uns des autres. Ils peuvent être isolés ou réunis localement en groupes de sujets.One way to do this is to place the processing device at a distance from the subjects and the devices for acquiring and collecting information. The concept of biometric information processing implies that a large number of subjects receive the communication message, preferably simultaneously. These subjects can be very distant from each other. They can be isolated or gathered locally in groups of subjects.
Des moyens de transmission des informations recueillies au niveau de chaque sujet facilitent leur traitement en un seul site central.Means of transmission of the information collected at the level of each subject facilitate their processing in a single central site.
Suivant l'invention le système comprend :According to the invention the system comprises:
- pour chaque sujet humain, un dispositif personnel d'acquisition et de transmission comprenant : - des moyens pour mesurer lesdites informations biométriques émises en réponse au message de communication,- for each human subject, a personal acquisition and transmission device comprising: - means for measuring said biometric information transmitted in response to the communication message,
- des moyens pour traiter et pour transmettre les informations acquises vers un dispositif local de collecte,- means for processing and transmitting the information acquired to a local collection device,
- un dispositif local de collecte pouvant communiquer avec un site central de traitement, et- a local collection device which can communicate with a central processing site, and
- en ce site central, des moyens pour recevoir les informations collectées par chaque dispositif local de collecte, et des moyens centraux pour le traitement biométrique et l'analyse de ces informations.- at this central site, means for receiving the information collected by each local collection device, and central means for biometric processing and analysis of this information.
Une application spécifique du système selon l'invention consiste à extraire de l'analyse des réponses des sujets aux messages de communication perçus des paramètres quantifiant les effets de ces messages sur le public ciblé.A specific application of the system according to the invention consists in extracting from the analysis of the subjects' responses to the perceived communication messages parameters that quantify the effects of these messages on the target audience.
Selon une caractéristique- du système de l'invention, les moyens centraux de réception, de traitement et d'analyse sont agencés pour fournir une évaluation de l'intensité du choc émotif du message perçu par chaque sujet humain équipé d'un dispositif personnel d' acquisition.According to one characteristic of the system of the invention, the central reception, processing and analysis means are arranged to provide an evaluation of the intensity of the emotional shock of the message perceived by each human subject equipped with a personal device. 'acquisition.
Selon une autre caractéristique de l'invention, le système comprend en outre, au niveau des sujets humains, des moyens interactifs pour questionner ces sujets humains et pour recevoir leurs réponses, et des moyens pour transmettre ces réponses au site central de traitement, en vue de fournir une évaluation du degré de cohérence du message.According to another characteristic of the invention, the system further comprises, at the level of human subjects, interactive means for questioning these human subjects and for receiving their responses, and means for transmitting these responses to the central site of processing, to provide an assessment of the consistency of the message.
L'invention concerne également un procédé mis en œuvre par le système pour l'évaluation d'un message de communication, comprenant les étapes suivantes :The invention also relates to a method implemented by the system for evaluating a communication message, comprising the following steps:
- pour chaque sujet humain, on envoie un message au sujet par l'intermédiaire d'un support visuel et/ou sonore, (par exemple un poste de télévision ou un poste de radio-diffusion, ... ) - on mesure la réponse biométrique du sujet au message au moyen des dispositifs personnels d'acquisition ,- for each human subject, a message is sent to the subject via a visual and / or audio medium, (for example a television set or a radio broadcast station, ...) - the response is measured biometric from subject to message using personal acquisition devices,
- on transmet ladite réponse au site central de traitement, au moyen notamment des dispositifs locaux de collecte.- transmitting said response to the central processing site, in particular by means of local collection devices.
Selon une première variante, ledit procédé comprend une étape supplémentaire au cours de laquelle on génère une évaluation de l'intensité du choc émotif du message perçu par chaque sujet humain équipé d'un dispositif personnel d'acquisition.According to a first variant, said method comprises an additional step during which an evaluation is made of the intensity of the emotional shock of the message perceived by each human subject equipped with a personal acquisition device.
Selon une seconde variante, le procédé selon l'invention peut également comprendre les trois étapes supplémentaires et successives suivantes :According to a second variant, the method according to the invention can also include the following three additional and successive steps:
- pour chaque sujet humain, on envoie au sujet des éléments d'interrogation par l'intermédiaire d'un support visuel et/ou sonore,- for each human subject, questions are sent to the subject via a visual and / or audio medium,
- le sujet répond de manière interactive auxdits éléments d'interrogation,- the subject responds interactively to said interrogation elements,
- on transmet ladite réponse au site central de traitement,- said response is transmitted to the central processing site,
Selon une troisième variante, le procédé comprend une étape supplémentaire qui consiste au cours de laquelle on génère une évaluation du degré de cohérence dudit message. Pour que la collecte des informations biologiques et/ou physiologiques perturbe le moins possible le sujet, celle-ci met en œuvre de préférence des moyens d'acquisition non invasifs. Aussi le dispositif personnel d'acquisition comprend des moyens agencés pour mesurer des informations disponibles à la surface du corps du sujet, telles que notamment une excitabilité neuro-musculaire, une différence de rythme cardiaque, ou une variation de température.According to a third variant, the method comprises an additional step which consists in the course of which an evaluation is made of the degree of consistency of said message. So that the collection of biological and / or physiological information disturbs the subject as little as possible, it preferably uses non-invasive means of acquisition. Also, the personal acquisition device comprises means arranged to measure information available on the surface of the subject's body, such as in particular neuro-muscular excitability, a difference in heart rate, or a variation in temperature.
De même, il est souhaitable que le sujet ne modifie pas son comportement naturel et spontané à la réception du message, en raison d'une gêne occasionnée par la présence du dispositif personnel d'acquisition.Likewise, it is desirable that the subject does not modify his natural and spontaneous behavior when receiving the message, because of discomfort caused by the presence of the personal acquisition device.
Aussi le dispositif personnel d'acquisition est de préférence conçu pour occuper un encombrement réduit. Avantageusement, il est inclus dans un accessoire courant et discret de la vie quotidienne, que le sujet porte sur lui. Ainsi le sujet peut parvenir à oublier sa présence .Also the personal acquisition device is preferably designed to occupy a reduced bulk. Advantageously, it is included in a current and discreet accessory of everyday life, that the subject carries with him. Thus the subject can manage to forget his presence.
Par exemple, il peut être inclus dans une montre- bracelet que le sujet porte à l'un de ses poignets comme évoqué dans l'art antérieur cité, ou dans un bracelet que le sujet porte à l'une de ses chevilles ou bien dans une monture de lunettes , ou encore dans un bandeau temporal .For example, it may be included in a wristwatch that the subject wears on one of his wrists as mentioned in the cited prior art, or in a bracelet that the subject wears on one of his ankles or in a spectacle frame, or even in a time strip.
Bien entendu, les accessoires susceptibles de recevoir le dispositif personnel de traitement ne se limitent pas à ceux qui viennent d'être énumérés.Of course, the accessories likely to receive the personal treatment device are not limited to those which have just been listed.
Suivant un autre aspect de l'invention, les informations acquises au niveau de chaque sujet sont acheminées vers le site central pour y être traitées et analysées . Une première étape de cet acheminement se fait localement, du dispositif personnel d'acquisition vers un dispositif local de collecte, situé au voisinage du sujet ou du groupe de sujets percevant le message.According to another aspect of the invention, the information acquired at the level of each subject is sent to the central site for processing and analysis. A first step in this routing is done locally, from the personal acquisition device to a local collection device, located in the vicinity of the subject or group of subjects perceiving the message.
Le dispositif personnel d'acquisition comprend à cet effet des moyens pour traiter instantanément les informations de nature physique, biologique, ou physiologique émises par le sujet en réponse au message, et les convertir en signaux, et des moyens pour transmettre instantanément ces signaux vers le dispositif local.The personal acquisition device for this purpose comprises means for instantly processing information of a physical, biological or physiological nature emitted by the subject in response to the message, and converting them into signals, and means for instantly transmit these signals to the local device.
Le dispositif local de collecte comprend des moyens classiques pour recevoir lesdits signaux. La deuxième étape de l'acheminement est la transmission des signaux reçus par le dispositif local de collecte vers le site central de traitement.The local collection device comprises conventional means for receiving said signals. The second stage of routing is the transmission of the signals received by the local collection device to the central processing site.
Selon l'usage que l'on veut faire des résultats de l'analyse des informations biométriques émises par les sujets, il est parfois nécessaire que le traitement et l'analyse desdites informations soit immédiat. C'est le cas par exemple dans un contexte publicitaire ou politique, lorsque l'on veut mesurer les réactions d'un public percevant un message et l'évolution de ces réactions au cours de la délivrance du message.Depending on the use to be made of the results of the analysis of the biometric information emitted by the subjects, it is sometimes necessary for the processing and analysis of said information to be immediate. This is the case for example in an advertising or political context, when we want to measure the reactions of an audience perceiving a message and the evolution of these reactions during the delivery of the message.
Dans ce cas, le dispositif local de collecte est agencé pour transmettre instantanément vers le site central de traitement lesdites informations.In this case, the local collection device is arranged to instantly transmit said information to the central processing site.
Dans le cas contraire, le dispositif local de collecte est agencé pour stocker les informations qu'il reçoit, et les transmettre en différé vers le site central de traitement et d'analyse. Les critères de stockage peuvent, selon les cas être basés sur le nombre d' informations reçues ou sur un intervalle de temps déterminé.Otherwise, the local collection device is arranged to store the information it receives, and transmit it offline to the central processing and analysis site. The storage criteria can, depending on the case, be based on the number of information received or on a determined time interval.
Pour une utilisation indifférenciée, le dispositif local de collecte comprend à la fois des moyens pour la communication instantanée des informations, et pour le stockage de celles-ci en vue de leur communication ultérieure au site central.For undifferentiated use, the local collection device includes both means for instant communication of information, and for storing it for later communication to the central site.
D'autres particularités et avantages de l'invention apparaîtront encore dans la description ci-après. Aux dessins annexés donnés à titre d'exemples non limitatifs : - la figure 1 illustre le schéma de principe d'un système selon l'invention. la figure 2 illustre plus précisément des dispositifs personnels d'acquisition et un dispositif local de collecte.Other features and advantages of the invention will appear in the description below. In the accompanying drawings given by way of non-limiting examples: - Figure 1 illustrates the block diagram of a system according to the invention. FIG. 2 illustrates more precisely personal acquisition devices and a local collection device.
- la figure 3 est une vue de côté agrandie d'un mode de réalisation d'un dispositif personnel d'acquisition.- Figure 3 is an enlarged side view of an embodiment of a personal acquisition device.
- la figure 4 est une figure analogue à la figure 2, illustrant des moyens supplémentaires interactifs d'acquisition de données.- Figure 4 is a figure similar to Figure 2, illustrating additional interactive data acquisition means.
- la figure 5 illustre un mode de réalisation d'un dispositif de réponse interactive du sujet.- Figure 5 illustrates an embodiment of an interactive response device of the subject.
Sur la figure 1 est illustré le schéma de principe général du système selon l'invention et du procédé qu'il met en œuvre, pour l'application particulière de l'évaluation d'un message de communication. Chaque sujet 2 reçoit un message de communication diffusé, selon l'exemple illustré, par un poste de télévision 3.In FIG. 1 is illustrated the general block diagram of the system according to the invention and of the method which it implements, for the particular application of the evaluation of a communication message. Each subject 2 receives a communication message broadcast, according to the example illustrated, by a television set 3.
Le sujet 2 est équipé d'un dispositif personnel d'acquisition 4, ici incorporé dans sa montre-bracelet, qui détecte et enregistre instantanément les informations biométriques qui traduisent les réactions émotives du sujet 1 percevant le message. Le dispositif personnel d'acquisition 4 émet en direct les informations biométriques acquises à un dispositif local de collecte 6 situé au voisinage du sujet 2.Subject 2 is equipped with a personal acquisition device 4, here incorporated in his wristwatch, which instantly detects and records the biometric information which reflects the emotional reactions of subject 1 perceiving the message. The personal acquisition device 4 transmits the biometric information acquired directly to a local collection device 6 located in the vicinity of subject 2.
Le dispositif local de collecte 6 transmet les informations qu'il reçoit du dispositif personnel d'acquisition 4 vers un site central de traitement 8 par l'intermédiaire de moyens 10 de communication à grande distance. Ces moyens 10 de communication peuvent être notamment le réseau de communication téléphonique, un réseau de communication hertzien, un réseau câblé, ou la téléphonie mobile.The local collection device 6 transmits the information it receives from the personal acquisition device 4 to a central processing site 8 via means 10 of long-distance communication. These communication means 10 can be in particular the telephone communication network, a radio communication network, a cable network, or mobile telephony.
Ce dispositif local de collecte 6 joue ainsi le rôle d'une boîte noire, sur laquelle le sujet 2 n'intervient pas, occupant une position intermédiaire entre le dispositif personnel d'acquisition 4 et le site central 8 de traitement et d' analyse . On peut, par exemple, installer le dispositif local de collecte 6 à proximité immédiate du poste de télévision 3 dans le salon du sujet 2, qui finit par oublier sa présence, comme il oublie celle du dispositif personnel d'acquisition 4 inclus dans sa montre- bracelet.This local collection device 6 thus plays the role of a black box, on which the subject 2 does not intervene, occupying an intermediate position between the personal acquisition device 4 and the central site 8 for processing and analysis. We can, for example, install the local collection device 6 in the immediate vicinity of the television set 3 in the living room of subject 2, which ends up forgetting its presence, as it forgets that of the personal acquisition device 4 included in its watch - bracelet.
Le dispositif local de collecte 6 est avantageusement agencé pour détecter la présence réelle de sujets 2 à proximité du poste de télévision 3, dans un volume de détection donnée, appelé cône de présence 5. On entend par présence réelle ou active du sujet 2 sa présence devant le poste de télévision lorsqu'il reçoit le message diffusé par le poste de télévision 3. En effet, il est inutile de détecter les signaux émis par un sujet 2 qui se serait endormi devant son poste de télévision 3, et dont les manifestations biométriques ne constitueraient donc pas des réponses à un message télévisuel .The local collection device 6 is advantageously arranged to detect the real presence of subjects 2 near the television set 3, in a given detection volume, called presence cone 5. The presence or real presence of subject 2 is understood to mean its presence in front of the television set when he receives the message broadcast by the television set 3. Indeed, it is useless to detect the signals emitted by a subject 2 who would have fallen asleep in front of his television set 3, and whose biometric manifestations therefore do not constitute replies to a television message.
On a affaire à une sorte de réseau en étoile, dont les branches relient un grand nombre de site locaux 11 d'acquisition et de collecte d'informations biométriques à un site central 8 de traitement et d'analyse.We are dealing with a sort of star network, the branches of which link a large number of local sites 11 for the acquisition and collection of biometric information to a central site 8 for processing and analysis.
Sur la figure 2 est illustré un mode de réalisation d'un dispositif personnel d'acquisition 4 incorporé ici dans une montre-bracelet.In Figure 2 is illustrated an embodiment of a personal acquisition device 4 incorporated here in a wristwatch.
Le bracelet 12 entoure le poignet 14 du sujet 2. A proximité immédiate de la peau du sujet 2 sont prévus des moyens 16 pour mesurer (ou capteurs) les différents signaux physiologiques (excitabilité neuro- musculaire, différence de rythme cardiaque, variation de température, ...) émis par le sujet 2. Le boîtier 17 est prévu dans un matériau compatible avec les besoins de 1' acquisition.The bracelet 12 surrounds the wrist 14 of the subject 2. In the immediate vicinity of the skin of the subject 2, means 16 are provided for measuring (or sensors) the various physiological signals (neuromuscular excitability, difference in heart rate, temperature variation, ...) emitted by the subject 2. The box 17 is provided in a material compatible with the needs of one acquisition.
De préférence , il est prévu au moins un capteur 16 par paramètre physiologique que l'on veut acquérir, le nombre de capteurs 16 dépendant également de la place disponible. Le dispositif personnel d'acquisition 4 comprend également des moyens 18 pour traiter les signaux physiologiques, et des moyens 20 pour transmettre ces informations vers le dispositif local de collecte 6. Son fonctionnement est assuré par une source d'énergie 22, par exemple une pile.Preferably, at least one sensor 16 is provided per physiological parameter that one wishes to acquire, the number of sensors 16 also depending on the space available. The personal acquisition device 4 also includes means 18 for processing physiological signals, and means 20 for transmitting this information to the local collection device 6. Its operation is ensured by an energy source 22, for example a battery. .
Il comprend également des moyens 24 pour mesurer le temps, lui conférant la fonction de montre, et permettant d' associer aux informations biométriques acquises le paramètre temps.It also includes means 24 for measuring time, giving it the function of a watch, and making it possible to associate the time parameter with the biometric information acquired.
Sur la figure 3 est reproduit un site local 11 d' acquisition et de collecte d' informations provenant de plusieurs sujets 2 percevant un même message de corruuunication diffusé, comme précédemment par un poste de télévision 3. Cette situation illustre l'acquisition des réactions physiologiques des différents membres d'une famille, par exemple, équipés chacun d'un dispositif personnel d'acquisition 4. Un seul dispositif local de collecte 6 est associé au poste de télévision 3 diffuseur du message.In FIG. 3 is reproduced a local site 11 for acquiring and collecting information from several subjects 2 perceiving the same broadcast message of corruption, as before by a television set 3. This situation illustrates the acquisition of physiological reactions different members of a family, for example, each equipped with a personal acquisition device 4. A single local collection device 6 is associated with the television set 3 which broadcasts the message.
Ce dispositif local de collecte 6 décrit ici de manière non exclusive, comprend un certain de nombre de moyens connus dans la technique antérieure.This local collection device 6 described here in a non-exclusive manner, includes a certain number of means known in the prior art.
Il comprend notamment des moyens 26 pour recevoir les informations émises par chaque dispositif personnel d'acquisition 4, des moyens 28 pour traiter les informations reçues, éventuellement des moyens 30 pour stocker les informations reçues et/ou les informations traitées, et des moyens 32 pour transmettre les informations traitées en direction du site central de traitement et d'analyse 8.It comprises in particular means 26 for receiving the information sent by each personal acquisition device 4, means 28 for processing the information received, possibly means 30 for storing the information received and / or the information processed, and means 32 for transmit the processed information to the central processing and analysis site 8.
Pour effectuer la transmission vers le site central 8, le dispositif local de collecte peut notamment comprendre : - des moyens 36 pour communiquer avec le site central de traitement à travers un réseau de communication téléphonique. des moyens 38 pour communiquer avec le site central de traitement à travers un réseau de communication hertzien. des moyens 40 incluant un réseau câblé pour communiquer avec le site central de traitement. des moyens 42 de téléphonie mobile pour communiquer avec le site central.To carry out the transmission to the central site 8, the local collection device may in particular comprise: means 36 for communicating with the central processing site through a telephone communication network. means 38 for communicating with the central processing site through a wireless communication network. means 40 including a wired network for communicating with the central processing site. mobile telephone means 42 for communicating with the central site.
En ce site central 8, le système comprend notamment des moyens pour recevoir les informations collectées et transmises par chaque dispositif local de collecte 6, et des moyens centraux pour le traitement biométrique et l'analyse de ces informations. Cette analyse conduit notamment à l'évaluation du choc du message de communication. Sur la figure 4 est reproduit un site local 11 d'acquisition et de collecte d'informations biométriques, pour des applications plus élaborées du système selon l'invention, dans laquelle sont également acquises d'autres informations, de nature volontaire, provenant du sujet (ou des sujets) 2, destinées à être intégrées dans l'analyse. Ces informations servent notamment à évaluer le degré de cohérence du message de communication.At this central site 8, the system notably comprises means for receiving the information collected and transmitted by each local collection device 6, and central means for biometric processing and analysis of this information. This analysis leads in particular to the evaluation of the shock of the communication message. In FIG. 4 is reproduced a local site 11 for acquiring and collecting biometric information, for more sophisticated applications of the system according to the invention, in which other information, of a voluntary nature, originating from the subject is also acquired. (or subjects) 2, intended to be integrated into the analysis. This information is used in particular to assess the degree of consistency of the communication message.
Selon cette variante, le système comprend en outre des moyens interactifs pour questionner 44 les sujets 2, et des moyens interactifs 46 pour recueillir leurs réponses aux questions.According to this variant, the system also comprises interactive means for questioning 44 the subjects 2, and interactive means 46 for collecting their answers to the questions.
Dans le mode de réalisation illustré, les moyens interactifs 44 pour questionner sont avantageusement diffusés par l'intermédiaire d'un poste de télévision 3. Selon le mode de réalisation illustré, une page-écran (ou plusieurs pages-écrans successives) apparaît sur l'écran de télévision, visualisant une grille de cohérence 44, sur laquelle figurent, par exemple, des symboles 45.In the illustrated embodiment, the interactive means 44 for questioning are advantageously broadcast via a television set 3. According to the illustrated embodiment, a screen page (or several successive screen pages) appears on the screen. television screen, displaying a coherence grid 44, on which appear, for example, symbols 45.
Selon une première variante, cette grille de cohérence 44 est envoyée par le site central 8 vers le dispositif local de collecte 6 du site local 11 au moment où l'émission de télévision est diffusée.According to a first variant, this consistency grid 44 is sent by the central site 8 to the local collection device 6 of the local site 11 at the time when the television program is broadcast.
Selon une seconde variante, cette grille de cohérence 44 est envoyée à l'avance par le site central vers le dispositif de collecte 6. Celui-ci stocke alors la grille de cohérence 44 jusqu'au moment voulu : le moment de diffusion de l'émission programmée correspondante.According to a second variant, this coherence grid 44 is sent in advance by the central site to the collection device 6. The latter then stores the coherence grid 44 until the desired moment: the moment of diffusion of the corresponding scheduled program.
Pour recevoir les éléments de la grille de cohérence du site central 8 vers le site local 11, le dispositif local 6 de collecte peut notamment comprendre des moyens 36 de communication à travers un réseau de communication téléphonique, ou des moyens 40 incluant un réseau câblé. Les moyens interactifs 46 pour recueillir la réponse de chaque sujet 2 sont avantageusement placés sur le dispositif personnel 4 d'acquisition et de transmission de celui-ci, en l'occurrence le boîtier 17 de sa montre-bracelet. Ce sont, par exemple, des boutons poussoirs ou des zones tactiles 46 disposés autour du cadran de la montre du sujet 2.To receive the elements of the coherence grid from the central site 8 to the local site 11, the local collection device 6 may in particular comprise means 36 of communication through a telephone communication network, or means 40 including a cable network. The interactive means 46 for collecting the response from each subject 2 are advantageously placed on the personal device 4 for acquiring and transmitting the latter, in this case the case 17 of their wristwatch. These are, for example, push buttons or tactile zones 46 arranged around the dial of the subject's watch 2.
Ces moyens interactifs 46 pourraient, de la même façon, être compris dans un boîtier de télécommande. Mais dans ce cas une difficulté apparaîtrait si plusieurs sujets 2 compris dans le même cône de présence 5 doivent utiliser la même télécommande pour interagir.These interactive means 46 could, in the same way, be included in a remote control unit. But in this case a difficulty would appear if several subjects 2 included in the same presence cone 5 must use the same remote control to interact.
Le dispositif personnel 4 d'acquisition et de transmission comprend également des moyens pour traiter et émettre les informations reçues vers le dispositif local de collecte 6.The personal acquisition and transmission device 4 also includes means for processing and transmitting the information received to the local collection device 6.
Pour envoyer les informations interactives émises par le sujet 2 du site local 11 vers le site central 8, le dispositif local 6 de collecte comprend des moyens analogues à ceux qui sont mis en œuvre pour envoyer les informations biométriques émises par ce même sujet : des moyens 36 de communication à travers un réseau de communication téléphonique, des moyens 38 de communication à travers un réseau de communication hertzien, ou des moyens 40 incluant un réseau câblé. Le fonctionnement du système est le suivant :To send the interactive information sent by the subject 2 from the local site 11 to the central site 8, the local collection device 6 comprises means similar to those used to send the biometric information sent by this same subject: means 36 of communication through a telephone communication network, means 38 of communication through a wireless communication network, or means 40 including a cable network. The system works as follows:
- le sujet 2 reçoit un message de communication diffusé par son poste de télévision 3.- subject 2 receives a communication message broadcast by his television set 3.
- le dispositif personnel d'acquisition 4 dont il est équipé enregistre les informations biométriques qu'il émet et les transmet vers le dispositif local de collecte 6. - celui-ci transmet, après stockage éventuel, les informations vers le site central 8, qui reçoit, traite et analyse les informations.- the personal acquisition device 4 with which it is equipped records the biometric information that it transmits and transmits them to the local collection device 6. - this transmits, after possible storage, the information to the central site 8, which receives, processes and analyzes information.
Pour les applications plus sophistiquées évoquées précédemment, le fonctionnement du système se prolonge de la manière suivante :For the more sophisticated applications mentioned above, the operation of the system is extended as follows:
- soit à l'avance, soit dans le même temps qu'il reçoit, traite et analyse les informations biométriques, le site central 8 envoie, par l'intermédiaire de moyens de communication 10 tels que ceux cités précédemment des questions complémentaires relatives audit message de communication, vers le site local 11. ces questions, converties en signaux sont acheminées jusqu'au dispositif local de collecte 6, qui les transmet vers le poste de télévision 3. - Ces questions sont soumises au sujet 2, par exemple sous la forme de pages-écran diffusant des grilles de cohérence 44 apparaissant sur l'écran de télévision 3.- either in advance or at the same time as it receives, processes and analyzes the biometric information, the central site 8 sends, by means of communication means 10 such as those mentioned above, additional questions relating to said message of communication, to the local site 11. these questions, converted into signals are routed to the local collection device 6, which transmits them to the television set 3. - These questions are submitted to subject 2, for example in the form screen pages diffusing coherence grids 44 appearing on the television screen 3.
Le sujet 2 répond de manière interactive à ces questions, par exemple en actionnant des boutons- poussoirs ou des zones tactiles 46 prévus à cet effet sur le boîtier 17 de sa montre-bracelet. ces réponses, converties en signaux sont acheminées jusqu'au dispositif local de collecte 6, qui les transmet vers le site central 8. De même que pour les informations biométriques, la retransmission des informations interactives peut s'effectuer de façon instantanée ou en différé après stockage. Le système et le procédé selon l'invention trouvent des applications dans des domaines variés .Subject 2 answers these questions interactively, for example by actuating push buttons or tactile zones 46 provided for this purpose on the case 17 of his wristwatch. these responses, converted into signals, are routed to the local collection device 6, which transmits them to the central site 8. As with biometric information, the retransmission of interactive information can be carried out instantaneously or later after storage. The system and method according to the invention find applications in various fields.
Une première application naturelle est la mesure d'audience télévisuelle ou radiophonique. Le système permet en premier lieu de détecter la présence réelle de téléspectateurs ou d'auditeurs dans le cône de détection qu'il définit. Il permet surtout d'évaluer l'appréciation du public sur les émissions diffusées, par acquisition et analyse de données traduisant l'émotion des sujets, par exemple.A first natural application is the measurement of television or radio audience. The system first makes it possible to detect the real presence of viewers or listeners in the detection cone that it defines. Above all, it makes it possible to assess the public's appreciation of the programs broadcast, by acquiring and analyzing data reflecting the emotion of the subjects, for example.
Ces données sont intégrées dans des analyses d'évaluation de messages, par exemple de type publicitaire ou politique.These data are integrated into message evaluation analyzes, for example of an advertising or political type.
Une deuxième application intéresse l'analyse financière, et permet par exemple de recueillir en direct les réactions des acteurs financiers face aux fluctuations des marchés boursiers.A second application concerns financial analysis, and makes it possible, for example, to collect the reactions of financial players in the face of fluctuations in the stock markets.
Une troisième application intéresse l'analyse des réactions de sujets humains à des messages, par exemple, l'analyse des réactions émotives de sujets face à des films montrant des scènes de violence.A third application concerns the analysis of the reactions of human subjects to messages, for example, the analysis of the emotional reactions of subjects to films showing scenes of violence.
Bien sûr, l'invention n'est pas limitée aux exemples qui viennent d'être décrits et de nombreux aménagements peuvent être apportés à ces exemples sans sortir du cadre de l'invention. Of course, the invention is not limited to the examples which have just been described and numerous modifications can be made to these examples without departing from the scope of the invention.

Claims

REVENDICATIONS
1. Système pour la collecte et le traitement d'informations biométriques émises par des sujets humains (2) en réponse à un message de communication, caractérisé en ce qu'il comprend : pour chaque sujet humain (2), un dispositif personnel (4) d'acquisition et de transmission comprenant : - des moyens pour mesurer (16) lesdites informations biométriques émises en réponse au message de communication,1. System for collecting and processing biometric information emitted by human subjects (2) in response to a communication message, characterized in that it comprises: for each human subject (2), a personal device (4 ) acquisition and transmission comprising: - means for measuring (16) said biometric information transmitted in response to the communication message,
- des moyens pour traiter (18) et pour transmettre (20) les informations acquises vers un dispositif local (6) de collecte, un dispositif local (6) de collecte pouvant communiquer avec un site central (8) de traitement, et - en ce site central,means for processing (18) and for transmitting (20) the information acquired to a local collection device (6), a local collection device (6) being able to communicate with a central processing site (8), and - this central site,
- des moyens (26) pour recevoir les informations collectées par chaque dispositif local (6) de collecte, et des moyens centraux pour le traitement et l'analyse de ces informations.- Means (26) for receiving the information collected by each local device (6) for collecting, and central means for processing and analyzing this information.
2. Système selon la revendication 1, caractérisé en ce que les moyens centraux de réception, de traitement et d' analyse sont agencés pour fournir une évaluation de l'intensité du choc émotif du message perçu par chaque sujet humain (2) équipé d'un dispositif personnel (4) d'acquisition.2. System according to claim 1, characterized in that the central reception, processing and analysis means are arranged to provide an evaluation of the intensity of the emotional shock of the message perceived by each human subject (2) equipped with a personal acquisition device (4).
3. Système selon l'une des revendications 1 ou 2, caractérisé en ce qu'il comprend en outre, au niveau des sujets humains (2), des moyens interactifs pour questionner (44) ces sujets humains (2) et pour recevoir { 4 6 ) leurs réponses, et des moyens pour transmettre ces réponses au site central (8) de traitement, en vue de fournir une évaluation du degré de cohérence du message. 3. System according to one of claims 1 or 2, characterized in that it further comprises, at the level of human subjects (2), interactive means for questioning (44) these human subjects (2) and for receiving { 4 6) their responses, and means for transmitting these responses to the central processing site (8), with a view to providing an evaluation of the degree of consistency of the message.
4. Système selon l'une quelconque des revendications précédentes, caractérisé en ce que les moyens pour mesurer (16) lesdites informations biométriques sont agencés pour mesurer une excitabilité neuro-musculaire du sujet (2) .4. System according to any one of the preceding claims, characterized in that the means for measuring (16) said biometric information are arranged to measure a neuro-muscular excitability of the subject (2).
5. Système selon l'une quelconque des revendications précédentes, caractérisé en ce que les moyens pour mesurer (16) lesdites informations biométriques sont agencés pour mesurer une différence de rythme cardiaque du sujet (2) .5. System according to any one of the preceding claims, characterized in that the means for measuring (16) said biometric information are arranged to measure a difference in the heart rate of the subject (2).
6. Système selon l'une quelconque des revendications précédentes, caractérisé en ce que les moyens pour mesurer (16) lesdites informations biométriques sont agencés pour mesurer une variation de température.6. System according to any one of the preceding claims, characterized in that the means for measuring (16) said biometric information are arranged to measure a variation in temperature.
7. Système selon l'une quelconque des revendications 1 à 6, caractérisé en ce que le dispositif personnel (4) d' acquisition est inclus dans une montre-bracelet que le sujet porte à l'un de ses poignets .7. System according to any one of claims 1 to 6, characterized in that the personal device (4) of acquisition is included in a wristwatch that the subject wears on one of his wrists.
8. Système selon les revendications 3 et 7, caractérisé en ce que lesdits moyens interactifs pour questionner8. System according to claims 3 and 7, characterized in that said interactive means for questioning
(44) sont des grilles de cohérence (44) diffusées sur un poste de télévision (3) .(44) are consistency grids (44) broadcast on a television set (3).
9. Système selon les revendications 3 et 7, ou la revendication 8, caractérisé en ce que lesdits moyens interactifs pour recevoir (46) les réponses sont des moyens tactiles (46) placés sur la montre-bracelet de chaque sujet.9. System according to claims 3 and 7, or claim 8, characterized in that said interactive means for receiving (46) the responses are tactile means (46) placed on the wristwatch of each subject.
10. Système selon l'une quelconque des revendications précédentes, caractérisé en ce que le dispositif local10. System according to any one of the preceding claims, characterized in that the local device
(6) de collecte est agencé pour détecter la présence active de sujets (2) dans un volume de détection donné, appelé cône de présence (5) .(6) collection is arranged to detect the presence active of subjects (2) in a given detection volume, called presence cone (5).
11. Système selon l'une quelconque des revendications 1 à 10, caractérisé en ce que le dispositif local (6) de collecte est agencé pour émettre instantanément vers le site central (8) de traitement les informations biométriques émises par le dispositif personnel (4) d'acquisition et de transmission.11. System according to any one of claims 1 to 10, characterized in that the local device (6) for collecting is arranged to instantly transmit to the central site (8) for processing the biometric information transmitted by the personal device (4 ) acquisition and transmission.
12. Système selon l'une quelconque des revendications 1 à 10, caractérisé en ce que le dispositif local (6) de collecte est agencé pour stocker et émettre en différé vers le site central (8) de traitement les informations biométriques émises par le dispositif personnel (4) d'acquisition et de transmission.12. System according to any one of claims 1 to 10, characterized in that the local device (6) for collecting is arranged to store and transmit deferred to the central site (8) for processing the biometric information emitted by the device personnel (4) for acquisition and transmission.
13. Système selon l'une quelconque des revendications précédentes, caractérisé en ce que le dispositif local (6) de collecte est agencé pour recevoir du site central (8) de traitement des grilles de cohérence (44) correspondant à des émissions télévisuelles programmées ultérieurement et pour les stocker jusqu'à la diffusion desdites émissions avant de les transmettre au poste de télévision (3) .13. System according to any one of the preceding claims, characterized in that the local device (6) for collecting is arranged to receive from the central site (8) for processing coherence grids (44) corresponding to television programs programmed subsequently. and to store them until said broadcasts are broadcast before transmitting them to the television set (3).
14. Système selon l'une quelconque des revendications 3 à 13, caractérisé en ce que le dispositif local (6) de collecte est agencé pour émettre instantanément vers le site central (8) de traitement les informations interactives des sujets (2) émises par le dispositif personnel (4) d'acquisition et de transmission.14. System according to any one of claims 3 to 13, characterized in that the local device (6) for collecting is arranged to instantly transmit to the central site (8) for processing the interactive information of the subjects (2) transmitted by the personal device (4) for acquisition and transmission.
15. Système selon l'une quelconque des revendications 3 à 13, caractérisé en ce que le dispositif local (6) de collecte est agencé pour stocker et émettre en différé vers le site central (8) de traitement les informations interactives des sujets (2) émises par le dispositif personnel (4) d'acquisition et de transmission.15. System according to any one of claims 3 to 13, characterized in that the local device (6) of collection is arranged to store and transmit deferred to the central site (8) for processing the information interactive subjects (2) emitted by the personal device (4) of acquisition and transmission.
16. Système selon l'une quelconque des revendications précédentes, caractérisé en ce que le dispositif local (6) de collecte comprend des moyens (36) pour communiquer avec le site central de traitement à travers un réseau de communication téléphonique.16. System according to any one of the preceding claims, characterized in that the local collection device (6) comprises means (36) for communicating with the central processing site through a telephone communication network.
17. Système selon l'une quelconque des revendications précédentes, caractérisé en ce que le dispositif local de collecte comprend des moyens (38) pour communiquer avec le site central (8) de traitement à travers un réseau de communication hertzien.17. System according to any one of the preceding claims, characterized in that the local collection device comprises means (38) for communicating with the central processing site (8) through a wireless communication network.
18. Système selon l'une quelconque des revendications précédentes, caractérisé en ce que le dispositif local de collecte comprend des moyens (40) incluant un réseau câblé pour communiquer avec le site central (8) de traitement.18. System according to any one of the preceding claims, characterized in that the local collection device comprises means (40) including a cable network for communicating with the central processing site (8).
19. Système selon l'une quelconque des revendications précédentes, caractérisé en ce que le dispositif local de collecte comprend des moyens (42) de téléphonie mobile pour communiquer avec le site central (8) de traitement .19. System according to any one of the preceding claims, characterized in that the local collection device comprises mobile telephone means (42) for communicating with the central processing site (8).
20. Procédé d'évaluation d'un message de communication, mis en œuvre par le système selon les revendications 1 à 19, caractérisé en ce qu'il comprend les étapes successives suivantes : pour chaque sujet humain (2), on envoie un message au sujet par l'intermédiaire d'un support visuel et/ou sonore, - on mesure la réponse biométrique du sujet (2) au message,20. A method of evaluating a communication message, implemented by the system according to claims 1 to 19, characterized in that it comprises the following successive steps: for each human subject (2), a message is sent to the subject by means of a visual and / or audio medium, - the biometric response of the subject (2) to the message is measured,
- on transmet ladite réponse au site central (8) de traitement . - transmitting said response to the central processing site (8).
21. Procédé selon la revendication 20, caractérisé en ce qu'il comprend l'étape supplémentaire suivante :21. Method according to claim 20, characterized in that it comprises the following additional step:
- on génère une évaluation de l'intensité du choc émotif du message perçu par chaque sujet humain (2) équipé d'un dispositif personnel (4) d'acquisition.- An evaluation is made of the intensity of the emotional shock of the message perceived by each human subject (2) equipped with a personal acquisition device (4).
22. Procédé selon la revendication 20 ou 21, caractérisé en ce qu' il comprend les étapes successives supplémentaires suivantes :22. Method according to claim 20 or 21, characterized in that it comprises the following additional successive steps:
- pour chaque sujet humain (2), on envoie au sujet des éléments d'interrogation par l'intermédiaire d'un support visuel et/ou sonore,- for each human subject (2), the subject is sent interrogation elements by means of a visual and / or audio medium,
- le sujet répond de manière interactive auxdits éléments d'interrogation,- the subject responds interactively to said interrogation elements,
- on transmet ladite réponse au site central (8) de traitement.- transmitting said response to the central processing site (8).
23. Procédé selon la revendication 22, caractérisé en ce qu'il comprend l'étape supplémentaire suivante :23. Method according to claim 22, characterized in that it comprises the following additional step:
- on génère une évaluation du degré de cohérence dudit message.- an evaluation of the degree of consistency of said message is generated.
24. Application du système et/ou du procédé selon l'une quelconque des revendications précédentes, à la mesure d'audience télévisuelle.24. Application of the system and / or method according to any one of the preceding claims, to the measurement of television audience.
25. Application du système et/ou du procédé selon l'une quelconque des revendications précédentes, à l'analyse financière.25. Application of the system and / or the method according to any one of the preceding claims to financial analysis.
26. Application du système et/ou du procédé selon l'une quelconque des revendications précédentes, à l'analyse médicale des réactions de sujets humains à un message. 26. Application of the system and / or method according to any one of the preceding claims, to medical analysis of the reactions of human subjects to a message.
PCT/FR1996/000659 1996-04-30 1996-04-30 System for collecting and processing biometrical information WO1997040745A1 (en)

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PCT/FR1997/000779 WO1997040747A1 (en) 1996-04-30 1997-04-30 System and method for collecting and processing biometric information
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