WO1995023401A1 - Advertising mirror - Google Patents

Advertising mirror Download PDF

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Publication number
WO1995023401A1
WO1995023401A1 PCT/EP1995/000677 EP9500677W WO9523401A1 WO 1995023401 A1 WO1995023401 A1 WO 1995023401A1 EP 9500677 W EP9500677 W EP 9500677W WO 9523401 A1 WO9523401 A1 WO 9523401A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
mirror
light source
plastic film
film
Prior art date
Application number
PCT/EP1995/000677
Other languages
German (de)
French (fr)
Inventor
Ingo Niggemeyer
Original Assignee
Ingo Niggemeyer
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Ingo Niggemeyer filed Critical Ingo Niggemeyer
Publication of WO1995023401A1 publication Critical patent/WO1995023401A1/en

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00—Illuminated signs; Luminous advertising
    • G09F13/04—Signs, boards or panels, illuminated from behind the insignia
    • G09F13/12—Signs, boards or panels, illuminated from behind the insignia using a transparent mirror or other light reflecting surface transparent to transmitted light whereby a sign, symbol, picture or other is visible only when illuminated

Definitions

  • the invention relates to an advertising mirror with a partially transparent mirror, a light source arranged behind it in a flat housing and a flat, transparent advertising medium, the advertising medium being between the light source and the mirror is arranged.
  • Advertising mirrors or illuminated mirrors of the type mentioned are described, for example, in DE-86 30 797 Ul, DE-87 02 610 Ul and DE-91 04 895 Ul.
  • the advertising mirrors disclosed there have a flat «eiicLUi.t: aur, which is covered on its front, which serves as an advertising space, with a partially transparent mirror.
  • the partially transparent mirrors appear like normal mirrors from the outside.
  • advertising mirrors can be used particularly well in areas where normal mirrors are usually installed, for example in swimming pools and other leisure facilities, department stores, airports and other places with public traffic. In such places
  • the transparent advertising medium When the light source is switched on, the transparent advertising medium is illuminated. This makes it visible from the outside through the partially transparent mirror.
  • the motif of the advertising medium and thus its advertising message appear to a viewer looking into the mirror within the mirror surface.
  • the advertising impact is particularly high because the attention of the people is concentrated on the advertising mirror by looking at their own reflection, so that the advertising message of the advertising medium hidden in the advertising mirror penetrates directly into the consciousness of the addressee.
  • a single transparent image is used as an advertising medium in a housing behind the partially transparent mirror. This can be illuminated from behind by means of lights also accommodated in the housing, attention being to be paid to a particular degree by turning the lights on and off.
  • the advertising mirrors known from DE-86 30 797 Ul and DE-91 04 805 Ul have a division of the housing into a plurality of compartments, each of which contains separately controllable lights. There are transparent advertising medium plates between the open front sides of these compartments and the partially transparent mirror. A special advertising effect is to be achieved by alternately controlling different lamps, ie different subjects.
  • the advertising mirrors known according to the prior art all use the above-described advantages which result from the use of partially transparent mirrors.
  • a disadvantage of all known mirrors, however, is that the transparent advertising media are each fixed at a position behind the partially transparent mirror. As a result, when the light source is switched on in an area of the mirror for the viewer, the same advertising message contained on the respective advertising medium appears again and again. Due to the limited mirror surface, the number of advertising media is limited. In addition, the audience's attention quickly subsides due to the constant repetition of the same advertising media in the same places on the partially transparent mirror.
  • the invention proposes that the advertising medium consists of a long plastic film, which is connected to a motor-driven winding device and partially runs between the light source and the mirror.
  • the advertising medium consists of a transparent film, the length of which can be predetermined as desired.
  • the winding device has at least one partial area in which the transparent plastic film runs between the light source and the partially transparent mirror. It is particularly advantageous that a large number of transparent advertising images can be placed one behind the other on the long plastic film.
  • the individual advertising motifs can be displayed one after the other at the same location on the partially transparent mirror. The number of advertising motifs is only limited by the length of the plastic film.
  • the spool device has at least two motor-driven film spools on which the plastic film can be wound and from which one can be rewound and rewound from one to the other.
  • a thin plastic film By using a thin plastic film, a relatively long plastic film that contains a large number of advertising images can be wound on film spools of relatively small diameter.
  • the use of two film spools, between which the plastic film can be wound back and forth by motor makes it particularly easy to achieve continuous operation.
  • One possibility is to first completely rewind the plastic film from one film reel to the second film reel and to project the individual advertising images one after the other onto the partially transparent mirror. If the end of the plastic film is reached, only the winding direction has to be reversed the advertising images are shown in reverse order.
  • Another possibility is to selectively run individual areas of the plastic film in succession in any order by rewinding and rewinding.
  • the advertising media should be exchanged after a few seconds, for example after a predetermined rental period.
  • the film spools are interchangeable in the winding device.
  • To update the advertising material only the film reels together with the plastic film are then removed and new film reels with a new plastic film are inserted into the spooling device.
  • the plastic film forms an endless belt which is guided over rollers that can be driven by a motor.
  • This embodiment is particularly suitable for showing sequences of contiguous advertising motifs arranged one behind the other. This makes it possible, for example, to first attract attention with conspicuous motifs and then to provide targeted, further information about the product to be advertised at the same point.
  • the motorized drive device for the rollers can be implemented with only little technical effort.
  • the winding device is connected to a control unit which transports the plastic film by an adjustable distance each time after an adjustable time interval.
  • the advertising motifs arranged one behind the other on the plastic film are shown one after the other, and automated, continuous operation can be carried out with little effort.
  • the light source is connected to a control device on which the duty cycle of the light source can be set. This provides the opportunity, the time intervals in which the advertising images are displayed to match perfectly to the pauses in which the advertising mirror 'is the viewer as a normal mirror. It is also possible to select whether the plastic film that moves behind the partially transparent mirror should be shown - for example as a scrolling text or just still images.
  • a diffuser disc is attached between the light source and the plastic film. This ensures uniform illumination of the entire mirror.
  • FIG. 1 shows a perspective front view of an advertising mirror designed according to the invention
  • FIG. 2 shows a cross section through the advertising mirror according to FIG. 1.
  • the advertising mirror as a whole is provided with the reference symbol 1 in FIG. 1. It has an essentially cuboid, flat housing 2, which is provided on its front side facing the viewer with a rectangular window into which a partially transparent mirror 3 is inserted.
  • two film spools 4 and 5 are arranged in the housing 2, with perpendicular axes are indicated by dashed lines. Also drawn in dashed lines is a transparent plastic film 6, which acts as an advertising medium. This is wound on the film spools 4 and 5, wherein it runs parallel between the film spools 4 and 5 behind the partially transparent mirror 3.
  • FIG. 2 schematically shows a horizontal section through the advertising mirror 1 from FIG. 1.
  • the same reference numerals are used therein for the same components.
  • the film reels 4 and 5 can be driven by means of motors 9 and 10, respectively. Like the light source 7, these are connected to an electrical control unit 11.
  • the film spools 4 and 5 together with the plastic film 6 can be removed from the housing 2 and can therefore be easily replaced.
  • film spools 4 and 5 are first inserted into the housing 2, a long plastic film 6, which carries a large number of advertising images, being wound onto these film spools 4 and 5.
  • the motors 9 and 10, which drive the film reels 4 and 5, are controlled by means of the control unit 11.
  • the plastic film 6 is rewound until the desired advertising image lies between the flat diffuser disc 8 and the partially transparent mirror 3.
  • the planar light source 7 is switched on by means of the electrical control unit 11.
  • the advertising image located on the plastic film 6 between the diffuser disc 8 and the partially transparent mirror 3 is now visible from the outside through the partially transparent mirror 3.
  • the light source 7 is switched off again by the electrical control unit 11; by means of the motors 9 and 10, the plastic film 6 wound on the film spools 4 and 5 is further wound.
  • the partially transparent mirror 3 appears from the outside like a normal mirror.
  • the light source 7 is switched on again by means of the control unit 11, so that a new advertising image is presented to the viewer in the area of the partially transparent mirror.
  • the plastic film 6 Depending on the length of the plastic film 6, it can be provided with a large number of advertising images, so that the viewer does not get used to it and an intensive advertising effect is achieved.

Abstract

An advertising mirror comprises a semireflecting mirror (3), a light source (7) arranged behind the latter in a thin housing (2), and a two-dimensional, transparent advertising support (6) arranged between the light source (7) and the mirror (3). In order to increase the versatility of the advertising mirror and enhance its advertising impact, the advertising support consists of a long plastic foil film (6) connected to a motor-driven coil device (4, 5, 9, 10) and extending partially between the light source (7) and the mirror. The coil device (4, 5, 9, 10) is advantageously connected to a control unit (11) which winds on the plastics foil film (6) by an adjustable section, in each case after an adjustable time-interval.

Description

Werbe-Spiegel Promotional mirror
Die Erfindung betriff)-, einen Werbe-Spitgel mit einem teil- durchlässigen Spiegel, einer hinter diesem in einem flachen Gehäu -'• angeordnete Lichtquelle und einem flächigen, trans¬ pare: =n Werbeträger, wobei der Werbeträger zwischen der Lichtquelle und dem Spiegel angeordnet ist.The invention relates to an advertising mirror with a partially transparent mirror, a light source arranged behind it in a flat housing and a flat, transparent advertising medium, the advertising medium being between the light source and the mirror is arranged.
Werbe-Spiegel bzw. -Leuchtspiegel der genannten Art sind beispielsweise in der DE-86 30 797 Ul der DE-87 02 610 Ul und der DE-91 04 895 Ul beschrieben. Die dort offenbarten Werbe-Spiegel weisen ein flach« eiicLUi.t: aur, welches an seiner Vorderseite, die als Werbefläche dient, mit einem teildurchlässigen Spiegel abgedeckt ist. Hinter dem teildurchlässigen Spiegel sind transparente, flächige Werbeträger angeordnet, zum Beispiel Folien, Dias oder Schablonen, die von hinten mittels einer ebenfalls in dem Gehäuse untergebrachten Lichtquelle anstrahlbar sind.Advertising mirrors or illuminated mirrors of the type mentioned are described, for example, in DE-86 30 797 Ul, DE-87 02 610 Ul and DE-91 04 895 Ul. The advertising mirrors disclosed there have a flat «eiicLUi.t: aur, which is covered on its front, which serves as an advertising space, with a partially transparent mirror. Behind the partially transparent mirror there are transparent, flat advertising media, for example foils, slides or stencils, which can be illuminated from behind by means of a light source which is also housed in the housing.
Bei abgeschalteter Beleuchtung erscheinen die teildurchlässigen Spiegel von außen wie normale Spiegel. Deswegen lassen sich Werbe-Spiegel besonders gut in solchen Bereichen einsetzen, wo sonst normale Spiegel aufgestellt sind, beispielsweise in Schwimmbädern und sonstigen Freizeiteinrichtungen, Warenhäusern, Flughäfen und son- stigen Plätzen mit Publikumsverkehr. An solchen StellenWhen the lighting is switched off, the partially transparent mirrors appear like normal mirrors from the outside. For this reason, advertising mirrors can be used particularly well in areas where normal mirrors are usually installed, for example in swimming pools and other leisure facilities, department stores, airports and other places with public traffic. In such places
ORIGINALUNTERLAGEN plazierte Spiegel ziehen die Aufmerksamkeit von Personen auf sich, weil vor einem Spiegel stehende Menschen oftmals unterbewußt - aus den unterschiedlichsten Motiven ihre äußere Erscheinung im Spiegel betrachten möchten.ORIGINAL DOCUMENTS Placed mirrors attract people's attention because people standing in front of a mirror often subconsciously want to look at their external appearance in the mirror from a wide variety of motifs.
Beim Einschalten der Lichtquelle wird der transparente Werbeträger durchleuchtet. Dadurch wird er von außen durch den teildurchlässigen Spiegel sichtbar. Das Motiv des Werbeträgers und damit seine Werbeaussage erscheinen einem in den Spiegel blickenden Betrachter innerhalb der Spiegelfläche. Dabei ist die Werbewirkung besonders hoch, weil die Aufmerksamkeit der Personen durch die Betrachtung des eigenen Spiegelbilds auf den Werbe-Spiegel konzentriert ist, so daß die Werbeaussage des in dem Werbe-Spiegel verborgenen Werbeträgers unmittelbar in das Bewußtsein des Adressaten dringt.When the light source is switched on, the transparent advertising medium is illuminated. This makes it visible from the outside through the partially transparent mirror. The motif of the advertising medium and thus its advertising message appear to a viewer looking into the mirror within the mirror surface. The advertising impact is particularly high because the attention of the people is concentrated on the advertising mirror by looking at their own reflection, so that the advertising message of the advertising medium hidden in the advertising mirror penetrates directly into the consciousness of the addressee.
Bei dem in der DE-87 02 610 beschriebenen Leucht- Schaukasten ist in einem Gehäuse hinter dem teildurchlässigen Spiegel ein einziges transparentes Bild als Werbeträger eingesetzt. Dieses ist mittels ebenfalls in dem Gehäuse untergebrachten Leuchten von hinten an¬ strahlbar, wobei durch Ein- und Ausschalten der Leuchten in besonderem Maße Aufmerksamkeit erregt werden soll.In the light showcase described in DE-87 02 610, a single transparent image is used as an advertising medium in a housing behind the partially transparent mirror. This can be illuminated from behind by means of lights also accommodated in the housing, attention being to be paid to a particular degree by turning the lights on and off.
Zur Steigerung der Werbewirksamkeit weisen die aus der DE- 86 30 797 Ul und der DE-91 04 805 Ul bekannten Werbe- Spiegel eine Unterteilung des Gehäuses in eine Mehrzahl von Fächern auf, die jeweils separat ansteuerbare Leuchten enthalten. Zwischen den offenen Vorderseiten dieser Fächer und dem teildurchlässigen Spiegel befinden sich jeweils transparente Werbeträgerplatten. Durch abwechselndes Ansteuern verschiedener Lampen, d.h. verschiedener Fächer, soll ein besonderer Werbeeffekt erreicht werden. Die nach dem Stand der Technik bekannten Werbe-Spiegel nutzen allesamt die vorbeschriebenen Vorteile, die aus der Verwendung von teildurchlässigen Spiegeln resultieren. Nachteilig ist jedoch bei allen vorbekannten Spiegeln, daß die transparenten Werbeträger jeweils an einer Position hinter dem teildurchlässigen Spiegel fixiert sind. Dadurch erscheint für den Betrachter beim Einschalten der Lichtquelle in einem Flächenbexeich des Spiegels immer wieder dieselbe auf dem jeweiligen Werbeträger enthaltene Werbeaussage. Durch die begrenzte Spiegelfläche isn somit die Anzahl der Werbeträger begrenzt. Außerdem läßt die Aufmerksamkeit des Publikums durch die ständige Wiederholung derselben Werbeträger an denselben Stellen des teildurchlässigen Spiegels schnell nach.To increase the advertising effectiveness, the advertising mirrors known from DE-86 30 797 Ul and DE-91 04 805 Ul have a division of the housing into a plurality of compartments, each of which contains separately controllable lights. There are transparent advertising medium plates between the open front sides of these compartments and the partially transparent mirror. A special advertising effect is to be achieved by alternately controlling different lamps, ie different subjects. The advertising mirrors known according to the prior art all use the above-described advantages which result from the use of partially transparent mirrors. A disadvantage of all known mirrors, however, is that the transparent advertising media are each fixed at a position behind the partially transparent mirror. As a result, when the light source is switched on in an area of the mirror for the viewer, the same advertising message contained on the respective advertising medium appears again and again. Due to the limited mirror surface, the number of advertising media is limited. In addition, the audience's attention quickly subsides due to the constant repetition of the same advertising media in the same places on the partially transparent mirror.
Daraus ergibt sich die Aufgabe der Erfindung, Werbe-Spiegel nach dem Stand der Technik derart weiterzubilden, daß die Einsatzmöglichkeiten und der werbewirksame Effekt gesteigert werden.This results in the object of the invention to develop advertising mirrors according to the prior art in such a way that the possible uses and the advertising effect are increased.
Zur Lösung dieser Aufgabe schlägt die Erfindung vor, daß der Werbeträger aus einem langen Kunststoffolien-Film besteht, der mit einer motorisch antreibbaren Spulvorrichtung verbunden ist und teilweise zwischen der Lichtquelle und dem Spiegel verläuft.To achieve this object, the invention proposes that the advertising medium consists of a long plastic film, which is connected to a motor-driven winding device and partially runs between the light source and the mirror.
Beim erfindungsgemäßen Werbe-Spiegel besteht der Werbeträger aus einem transparenten Film, dessen Länge beliebig vorgegeben werden kann. Die Spulvorrichtung weist zumindest einen Teilbereich auf, in dem der transparente Kunststoffolien-Film zwischen der Lichtquelle und dem teildurchlässigen Spiegel verläuft. Dabei ist besonders vorteilhaft, daß auf dem langen Kunststoffolien-Film eine Vielzahl von transparenten Werbe-Bildern hintereinander- setzbar sind. Mittels der motorisch antreibbaren Spulvorrichtung können die einzelnen Werbemotive nacheinander an derselben Stelle des teildurchlässigen Spiegels abgebildet werden. Die Anzahl der Werbemotive ist lediglich durch die Länge des Kunststoffolien-Filmes begrenzt.In the advertising mirror according to the invention, the advertising medium consists of a transparent film, the length of which can be predetermined as desired. The winding device has at least one partial area in which the transparent plastic film runs between the light source and the partially transparent mirror. It is particularly advantageous that a large number of transparent advertising images can be placed one behind the other on the long plastic film. By means of the motor-driven The individual advertising motifs can be displayed one after the other at the same location on the partially transparent mirror. The number of advertising motifs is only limited by the length of the plastic film.
Unter Beibehaltung der Vorteile von teildurchlässigen Werbe-Spiegeln ist es somit erstmals möglich, sowohl einzelne Werbemotive als auch Sequenzen von Werbemotiven hintereinander abzuspielen. Durch eine Abstimmung aufeinanderfolgender Werbe-Bilder ist es möglich, das Interesse der Betrachter über längere Zeit aufrechtzuerhalten. Unter Ausnutzung dieser erhöhten Aufmerksamkeit werden Werbebotschaften besonders intensiv und nachhaltig vermittelt.While retaining the advantages of partially transparent advertising mirrors, it is now possible for the first time to play both individual advertising motifs and sequences of advertising motifs in succession. By coordinating successive advertising images, it is possible to maintain the viewer's interest over a longer period of time. Using this increased attention, advertising messages are conveyed particularly intensively and sustainably.
Eine vorteilhafte Ausführungsform des erfindungsgemäß aus¬ gestalteten Werbe-Spiegels sieht vor, daß die Spulvorrich¬ tung mindestens zwei motorisch antreibbare Filmspulen auf¬ weist, auf die der Kunststoffolien-Film aufwickelbar ist und von der einen auf die andere Filmspule vor- und zurückspulbar ist. Durch die Verwendung einer dünnen Kunststoffolie kann ein relativ langer Kunststoffolien- Film, der eine Vielzahl von Werbe-Bildern enthält, auf Filmspulen relativ geringen Durchmessers aufgewickelt werden. Durch die Verwendung zweier Filmspulen, zwischen denen der Kunststoffolien-Film motorisch hin- und hergespult werden kann, ist die Realisierung eines Dauerbetriebes besonders einfach erreichbar. Eine Mög¬ lichkeit besteht darin, den Kunststoffolien-Film zunächst von einer Filmspule vollständig auf die zweite Filmspule umzuspulen und währenddessen die einzelnen Werbebilder nacheinander auf den teildurchlässigen Spiegel zu projizieren. Wird das Ende des Kunststoffolien-Films erreicht, muß lediglich die Wickelrichtung umgekehrt werden, wobei die Werbe-Bilder in umgekehrter Reihenfolge dargestellt werden. Eine andere Möglichkeit besteht darin, durch Vor- und Zurückspulen gezielt einzelne Bereiche des Kunststoffolien-Films in beliebiger Reihenfolge nacheinander ablaufen zu lassen.An advantageous embodiment of the advertising mirror designed according to the invention provides that the spool device has at least two motor-driven film spools on which the plastic film can be wound and from which one can be rewound and rewound from one to the other. By using a thin plastic film, a relatively long plastic film that contains a large number of advertising images can be wound on film spools of relatively small diameter. The use of two film spools, between which the plastic film can be wound back and forth by motor, makes it particularly easy to achieve continuous operation. One possibility is to first completely rewind the plastic film from one film reel to the second film reel and to project the individual advertising images one after the other onto the partially transparent mirror. If the end of the plastic film is reached, only the winding direction has to be reversed the advertising images are shown in reverse order. Another possibility is to selectively run individual areas of the plastic film in succession in any order by rewinding and rewinding.
In der Regel sollen die Werbeträger nach einiger e^ , bei¬ spielsweise nach einer vorgegebenen Mietdauer, ausgetauscht werden. Dazu ist es zweckmäßig, daß in der Spulvorrichtung die Filmspulen austauschbar sind. Zur Aktualisierung des Werbematerials werden dann lediglich die Filmspulen mitsamt dem Kunststoffolien-Film entnommen und neue Filmspulen mit einem neuen Kunststoffolien-Film in die Spuivorrichtung eingesetzt.As a rule, the advertising media should be exchanged after a few seconds, for example after a predetermined rental period. For this purpose, it is expedient that the film spools are interchangeable in the winding device. To update the advertising material, only the film reels together with the plastic film are then removed and new film reels with a new plastic film are inserted into the spooling device.
In einer weiteren vorteilhaften Ausführungsform bildet der Kunststoffolien-Film ein endloses Band, welches über moto¬ risch antreibbare Walzen geführt ist. Diese Ausführungsform ist in besonderem Maße dazu geeignet, Sequenzen von zusammenhängenden, hintereinander angeordneten Werbemotiven zu zeigen. Hierdurch ist es beispielsweise möglich, zunächst mit auffälligen Motiven Aufmerksamkeit zu erregen und danach an derselben Stelle gezielte, weitere Informa¬ tionen über das zu bewerbende Produkt zu geben. Außerdem kann die motorische Antriebsvorrichtung für die Walzen mit nur geringem technischen Aufwand realisiert werden.In a further advantageous embodiment, the plastic film forms an endless belt which is guided over rollers that can be driven by a motor. This embodiment is particularly suitable for showing sequences of contiguous advertising motifs arranged one behind the other. This makes it possible, for example, to first attract attention with conspicuous motifs and then to provide targeted, further information about the product to be advertised at the same point. In addition, the motorized drive device for the rollers can be implemented with only little technical effort.
Es ist zweckmäßig, daß die Spulvorrichtung mit einer Steuereinheit verbunden ist, die den Kunststoffolien-Film jeweils nach einem einstellbaren Zeitintervall um eine einstellbare Strecke weitertransportiert. Durch diese Maßnahme werden die auf dem Kunststoffolien-Film hintereinander angeordneten Werbemotive nacheinander gezeigt, wobei mit geringem Aufwand ein automatisierter Dauerbetrieb durchführbar ist. Es ist weiterhin zweckmäßig, daß die Lichtquelle mit einer Steuereinrichtung verbunden ist, an der die Einschaltdauer der Lichtquelle einstellbar ist. Dadurch ergibt sich die Möglichkeit, die Zeitintervalle, in der die Werbemotive dargestellt werden, optimal auf die Pausen abzustimmen, in denen 'sich der Werbe-Spiegel dem Betrachter als normaler Spiegel darstellt. Außerdem ist vorwählbar, ob der sich hinter dem teildurchlässigen Spiegel vorbeibewegende Kunststoffolien-Film - beispielsweise als Laufschrift oder jeweils nur Standbilder gezeigt werden.It is expedient that the winding device is connected to a control unit which transports the plastic film by an adjustable distance each time after an adjustable time interval. As a result of this measure, the advertising motifs arranged one behind the other on the plastic film are shown one after the other, and automated, continuous operation can be carried out with little effort. It is furthermore expedient that the light source is connected to a control device on which the duty cycle of the light source can be set. This provides the opportunity, the time intervals in which the advertising images are displayed to match perfectly to the pauses in which the advertising mirror 'is the viewer as a normal mirror. It is also possible to select whether the plastic film that moves behind the partially transparent mirror should be shown - for example as a scrolling text or just still images.
Für die Darstellung der Werbemotive ist es vorteilhaft, daß zwischen der Lichtquelle und dem Kunststoffolien-Film eine Diffusor-Scheibe angebracht ist. Damit wird eine gleichmäßige Ausleuchtung des gesamten Spiegels erreicht.For the display of the advertising motifs, it is advantageous that a diffuser disc is attached between the light source and the plastic film. This ensures uniform illumination of the entire mirror.
Ausführungsbeispiele der Erfindung werden im folgenden anhand der Zeichnungen näher erläuter . Es zeigen im einzelnen:Embodiments of the invention are explained in more detail below with reference to the drawings. The individual shows:
Fig. 1 eine perspektivische Vorderan¬ sicht eines erfindungsgemäß ausgestalteten Werbe-Spiegels;1 shows a perspective front view of an advertising mirror designed according to the invention;
Fig. 2 einen Querschnitt durch den Werbe-Spiegel gemäß Fig. 1.FIG. 2 shows a cross section through the advertising mirror according to FIG. 1.
In Fig. 1 ist der Werbe-Spiegel als ganzes mit dem Bezugs¬ zeichen 1 versehen. Er weist ein im wesentlichen quaderförmiges, flaches Gehäuse 2 auf, welches an seiner dem Betrachter zugewandten Vorderseite mit einem rechteckigen Fenster versehen ist, in welches ein teildurchlässiger Spiegel 3 eingesetzt ist.The advertising mirror as a whole is provided with the reference symbol 1 in FIG. 1. It has an essentially cuboid, flat housing 2, which is provided on its front side facing the viewer with a rectangular window into which a partially transparent mirror 3 is inserted.
In dieser Darstellung sind zwei Filmspulen 4 und 5, die mit senkrecht verlaufenden Achsen in dem Gehäuse 2 angeordnet sind, gestrichelt angedeutet. Ebenfalls gestrichelt einge¬ zeichnet ist ein transparenter Kunststoffolien-Film 6, der als Werbeträger fungiert. Dieser ist auf die Filmspulen 4 und 5 aufgewickelt, wobei er zwischen den Filmspulen 4 und 5 parallel hinter dem teildurchlässigen Spiegel 3 verläuft.In this illustration, two film spools 4 and 5 are arranged in the housing 2, with perpendicular axes are indicated by dashed lines. Also drawn in dashed lines is a transparent plastic film 6, which acts as an advertising medium. This is wound on the film spools 4 and 5, wherein it runs parallel between the film spools 4 and 5 behind the partially transparent mirror 3.
Fig. 2 zeigt schematisch einen horizontalen Schnitt durch den Werbe-Spiegel 1 aus Fig. 1. Für gleiche Bestandteile sind darin dieselben Bezugszeichen verwendet.FIG. 2 schematically shows a horizontal section through the advertising mirror 1 from FIG. 1. The same reference numerals are used therein for the same components.
Es ist deutlich erkennbar, wie der Kunststoffolien-Film 6 parallel hinter dem teildurchlässigen Spiegel 3 verläuft. In dem Gehäuse 2 ist hinter dem teildurchlässigen Spiegel 3 eine flächenhafte Lichtquelle 7 angeordnet. Zwischen dieser Lichtquelle 7 und dem Kunststoffolien-Film 6 ist eine flä¬ chige Diffusorscheibe 8 eingesetzt.It can be clearly seen how the plastic film 6 runs parallel behind the partially transparent mirror 3. A planar light source 7 is arranged in the housing 2 behind the partially transparent mirror 3. A flat diffuser disc 8 is inserted between this light source 7 and the plastic film 6.
Die Filmspulen 4 bzw. 5 sind mittels Motoren 9 bzw. 10 antreibbar. Diese sind ebenso wie die Lichtquelle 7 an eine elektrische Steuereinheit 11 angeschlossen.The film reels 4 and 5 can be driven by means of motors 9 and 10, respectively. Like the light source 7, these are connected to an electrical control unit 11.
Die Filmspulen 4 bzw. 5 sind mitsamt des Kunststoffolien- Films 6 aus dem Gehäuse 2 entnehmbar und können somit leicht ausgetauscht werden.The film spools 4 and 5 together with the plastic film 6 can be removed from the housing 2 and can therefore be easily replaced.
Zum Betrieb eines erfindungsgemäßen Werbe-Spiegels 1 werden zunächst Filmspulen 4 und 5 in das Gehäuse 2 eingesetzt, wobei auf diese Filmspulen 4 und 5 ein langer Kunst¬ stoffolien-Film 6 aufgewickelt ist, der eine Vielzahl von Werbebildern trägt. Mittels der Steuereinheit 11 werden die Motoren 9 und 10 angesteuert, die die Filmspulen 4 und 5 antreiben. Dadurch wird der Kunststoffolien-Film 6 so lange weitergespult, bis das gewünschte Werbe-Bild zwischen der flächigen Diffusorscheibe 8 und dem teildurchlässigen Spiegel 3 liegt. Nunmehr wird die flächenhafte Lichtquelle 7 mittels der elektrischen Steuereinheit 11 eingeschaltet. Das auf dem Kunststoffolien-Film 6 zwischen der Diffusorscheibe 8 und dem teildurchlässigen Spiegel 3 befindliche Werbebild ist nun von außen durch den teildurchlässigen Spiegel 3 hindurch sichtbar.To operate an advertising mirror 1 according to the invention, film spools 4 and 5 are first inserted into the housing 2, a long plastic film 6, which carries a large number of advertising images, being wound onto these film spools 4 and 5. The motors 9 and 10, which drive the film reels 4 and 5, are controlled by means of the control unit 11. As a result, the plastic film 6 is rewound until the desired advertising image lies between the flat diffuser disc 8 and the partially transparent mirror 3. Now the planar light source 7 is switched on by means of the electrical control unit 11. The advertising image located on the plastic film 6 between the diffuser disc 8 and the partially transparent mirror 3 is now visible from the outside through the partially transparent mirror 3.
Nach einer voreinstellbaren Zeit wird die Lichtquelle 7 von der elektrischen Steuereinheit 11 wieder abgeschaltet; mit¬ tels der Motoren 9 und 10 wird der auf die Filmspulen 4 und 5 aufgewickelte Kunststoffolien-Film 6 weitergespult.After a preset time, the light source 7 is switched off again by the electrical control unit 11; by means of the motors 9 and 10, the plastic film 6 wound on the film spools 4 and 5 is further wound.
Während die Lichtquelle 7 ausgeschaltet ist, erscheint der teildurchlässige Spiegel 3 von außen wie ein normaler Spie¬ gel .While the light source 7 is switched off, the partially transparent mirror 3 appears from the outside like a normal mirror.
Nach einer voreingestellten Zeit wird die Lichtquelle 7 mittels der Steuereinheit 11 wieder eingeschaltet, so daß dem Betrachter in der Fläche des teildurchlässigen Spiegels ein neues Werbebild präsentiert wird.After a preset time, the light source 7 is switched on again by means of the control unit 11, so that a new advertising image is presented to the viewer in the area of the partially transparent mirror.
Dieser Vorgang wird im automatischen Dauerbetrieb beliebig oft wiederholt. Dabei werden alle auf dem Kunststoffolien- Film 6 enthaltenen Werbebilder nacheinander durch den teil- durchlässigen Spiegel 3 hindurch sichtbar. Ist der Kunst¬ stoffolien-Film 6 auf eine der Filmspulen 4 oder 5 aufge¬ wickelt, wird mittels der Motoren 9 und 10 die Spulrichtung gewechselt, so daß ein kontinuierlicher Dauerbetrieb möglich ist.This process is repeated as often as required in automatic continuous operation. All the advertising images contained on the plastic film 6 are successively visible through the partially transparent mirror 3. If the plastic film 6 is wound onto one of the film spools 4 or 5, the winding direction is changed by means of the motors 9 and 10, so that continuous continuous operation is possible.
Je nach Länge des Kunststoffolien-Films 6 kann er mit einer Vielzahl von Werbebildern versehen sein, so daß beim Betrachter kein Gewöhnungseffekt auftritt und eine intensive Werbewirkung erzielt wird. Depending on the length of the plastic film 6, it can be provided with a large number of advertising images, so that the viewer does not get used to it and an intensive advertising effect is achieved.

Claims

Patentansprüche claims
1. Werbe-Spiegel mit einem teildurchlässigen Spiegel (3), einer hinter diesem in einem flachen Gehäuse (2) ange- ordneten Lichtquelle (7) und einem flächigen, transparenten Werbeträger (6) , wobei der Werbeträger (6) zvτischen der Lichtquelle (7) und dem Spiegel (3) angeordnet ist, d a d u r c h g e k e n n z e i c h n e t, daß der Werbeträger aus einem langen Kunststoffolien-Film (6) besteht, der mit einer motorisch antreibbaren Spulvor¬ richtung (4, 5, 9, 10) verbunden ist und teilweise zwischen der Lichtquelle (7) und dem Spiegel (3) verläuft.1. advertising mirror having a partially transmitting mirror (3), an assumed behind this in a flat housing (2) arranged light source (7) and a flat, transparent advertising medium (6), wherein the advertising medium (6) zv τ een Light source (7) and the mirror (3) is arranged, characterized in that the advertising medium consists of a long plastic film (6) which is connected to a motor-driven Spulvor¬ device (4, 5, 9, 10) and partially runs between the light source (7) and the mirror (3).
2. Werbe-Spiegel nach Anspruch 1, dadurch gekennzeich¬ net, daß die Spulvorrichtung mindestens zwei motorisch an- treibbare Filmspulen (4, 5) aufweist, auf die der Kunst¬ stoffolien-Film (6) aufwickelbar ist und von der einen auf die andere Filmspule vor- und zurückspulbar ist.2. Advertising mirror according to claim 1, characterized gekennzeich¬ net that the winding device has at least two motor-driven film spools (4, 5) on which the plastic film (6) can be wound and from one to the other film reel can be rewound and rewound.
3. Werbe-Spiegel nach Anspruch 2, dadurch gekennzeich¬ net, daß die Filmspulen (4, 5) austauschbar sind.3. advertising mirror according to claim 2, characterized gekennzeich¬ net that the film spools (4, 5) are interchangeable.
4. Werbe-Spiegel nach Anspruch 1, dadurch gekennzeich¬ net, daß der Kunststoffolien-Film (6) ein endloses Band bildet, welches über motorisch antreibbare Walzen geführt ist. 4. advertising mirror according to claim 1, characterized gekennzeich¬ net that the plastic film (6) forms an endless belt which is guided over motor-driven rollers.
5. Werbe-Spiegel nach Anspruch 1, dadurch gekennzeich¬ net, daß die Spulvorrichtung mit einer Steuereinheit (11) verbunden ist,, die den Kunststoffolien-Film (6) jeweils nach einem einstellbaren Zeitintervall um eine einstellbare Strecke weitertransportiert.5. advertising mirror according to claim 1, characterized gekennzeich¬ net that the winding device is connected to a control unit (11), which transports the plastic film (6) each after an adjustable time interval by an adjustable distance.
6. Werbe-Spiegel nach Anspruch 1, dadurch gekennzeich¬ net, daß die Lichtquelle (7) mit einer Steuereinrichtung6. advertising mirror according to claim 1, characterized gekennzeich¬ net that the light source (7) with a control device
(11) verbunden ist, an der die Einschaltdauer der Lichtquelle (7) einstellbar ist.(11) is connected, on which the duty cycle of the light source (7) is adjustable.
7. Werbe-Spiegel nach Anspruch 1, dadurch gekennzeich¬ net, daß zwischen der Lichtquelle (7) und dem Kunst¬ stoffolien-Film (6) eine Diffusor-Scheibe (8) angebracht ist. 7. advertising mirror according to claim 1, characterized gekennzeich¬ net that a diffuser disc (8) is mounted between the light source (7) and the plastic film (6).
PCT/EP1995/000677 1994-02-25 1995-02-24 Advertising mirror WO1995023401A1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE9403171U DE9403171U1 (en) 1994-02-25 1994-02-25 Promotional mirror
DEG9403171.1U 1994-02-25

Publications (1)

Publication Number Publication Date
WO1995023401A1 true WO1995023401A1 (en) 1995-08-31

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Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE19922569A1 (en) * 1999-05-17 2000-11-23 Westiform Gmbh & Co Kg Mirror unit for advertising, comprises a main housing with a front cover and a mirror layer, a light source and a decorative layer.
DE19943355A1 (en) * 1999-09-10 2001-03-15 Markus Benesch Display material is formed by front partially-reflective layer and rear layer carrying information made visible by backlighting, hence forming composite acting as mirror or display
NL1013160C2 (en) * 1999-09-28 2001-03-29 Koste & De Baet B V De Device for displaying images via a semipermeable mirror.
NL1017603C2 (en) * 2000-03-17 2001-09-19 Andrea Spieler Advertising mirror.
EP1168285A1 (en) * 2000-06-23 2002-01-02 Oliver Röttcher Mirror having a part of it used as information display
EP1429308A1 (en) * 2000-06-23 2004-06-16 Oliver Röttcher Electronically controlled display
US8074386B2 (en) 2009-11-12 2011-12-13 Marantz Jacob J Integrated mirror and graphics display system

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE9403171U1 (en) * 1994-02-25 1994-05-26 Niggemeyer Ingo Promotional mirror

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1993021622A1 (en) * 1992-04-13 1993-10-28 Industrias Dobues, S.A. Continuous exposure apparatus for transparencies
DE9403171U1 (en) * 1994-02-25 1994-05-26 Niggemeyer Ingo Promotional mirror

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1993021622A1 (en) * 1992-04-13 1993-10-28 Industrias Dobues, S.A. Continuous exposure apparatus for transparencies
EP0596056A1 (en) * 1992-04-13 1994-05-11 Industrias Dobues, S.A. Continuous exposure apparatus for transparencies
DE9403171U1 (en) * 1994-02-25 1994-05-26 Niggemeyer Ingo Promotional mirror

Cited By (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE19922569A1 (en) * 1999-05-17 2000-11-23 Westiform Gmbh & Co Kg Mirror unit for advertising, comprises a main housing with a front cover and a mirror layer, a light source and a decorative layer.
DE19943355A1 (en) * 1999-09-10 2001-03-15 Markus Benesch Display material is formed by front partially-reflective layer and rear layer carrying information made visible by backlighting, hence forming composite acting as mirror or display
NL1013160C2 (en) * 1999-09-28 2001-03-29 Koste & De Baet B V De Device for displaying images via a semipermeable mirror.
WO2001026082A1 (en) * 1999-09-28 2001-04-12 De Koste & De Baet Bv Apparatus for presenting images via a semi translucent mirror
NL1017603C2 (en) * 2000-03-17 2001-09-19 Andrea Spieler Advertising mirror.
EP1168285A1 (en) * 2000-06-23 2002-01-02 Oliver Röttcher Mirror having a part of it used as information display
EP1429308A1 (en) * 2000-06-23 2004-06-16 Oliver Röttcher Electronically controlled display
US7455412B2 (en) 2000-06-24 2008-11-25 Mirror Image Ag Mirror having a portion in the form of an information provider
EP1429308B2 (en) † 2000-06-24 2008-12-03 Mirror Image AG Electronically controlled display
US7589893B2 (en) 2000-06-24 2009-09-15 Mirror Image Ag Wall element with cut-out for flat screen display
US8074386B2 (en) 2009-11-12 2011-12-13 Marantz Jacob J Integrated mirror and graphics display system

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