WO1989004279A1 - Emballage comportant un article promotionnel incorpore - Google Patents

Emballage comportant un article promotionnel incorpore Download PDF

Info

Publication number
WO1989004279A1
WO1989004279A1 PCT/US1988/004037 US8804037W WO8904279A1 WO 1989004279 A1 WO1989004279 A1 WO 1989004279A1 US 8804037 W US8804037 W US 8804037W WO 8904279 A1 WO8904279 A1 WO 8904279A1
Authority
WO
WIPO (PCT)
Prior art keywords
package
piece
promotional
layer
held
Prior art date
Application number
PCT/US1988/004037
Other languages
English (en)
Inventor
Robert F. Miller
Original Assignee
Dittler Brothers, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Dittler Brothers, Inc. filed Critical Dittler Brothers, Inc.
Publication of WO1989004279A1 publication Critical patent/WO1989004279A1/fr

Links

Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D33/00—Details of, or accessories for, sacks or bags
    • B65D33/004—Information or decoration elements, e.g. level indicators, detachable tabs or coupons

Definitions

  • the present invention relates to the retail promotions industry, and more particularly to a package having a promotional piece or other item built into its walls.
  • Game cards in particular have historically been a successful means of obtaining quick consumer reaction to a product.
  • a second method for distributing promotional pieces has been to glue or otherwise affix the game piece to the outside of the package.
  • a first sticker may be placed upon * the outer surface of the package and have information printed on its exposed surface.
  • a second, more readily peelable sticker is then placed over the printing to be removed after sale.
  • Related methods involve printing the information either on the package directly and covering the printing with a sticker, or printing the information onto the bottom of an easily peelable sticker and placing the sticker on the package.
  • game pieces such as these are subjected to consumer tampering in the stores.
  • stickers on the outside of packages are easily peeled or removed. This renders the promotion useless, and has the corresponding effect of decreasing sales of the product itself.
  • the present invention relates to a package having a promotional piece built into its wall.
  • packages currently in use today, and particularly those used in sales of food items are comprised of two layers, at least one of which is usually a plastic film, laminated together to form a single package wall.
  • An inner layer typically is in a stable condition.
  • the outer layer typically contains the labeling for the package.
  • a promotional piece such as a paper game card, coupon, or other form of advertisement is located between two layers of the package so that it is actually built into the package wall.
  • the piece may be located between a package wall and an attaching strip laminated to the package wall.
  • the strip layer may be attached to either the interior surface or the exterior surface of the package wall, which may be of single or multiple layers.
  • the lamination of the layers maintains the position of the promotional piece within the package and prevents tampering and contamination.
  • a window may be provided in the outermost layer so that the piece may be seen without destruction of the package. This may be accomplished by leaving the area of the outer layer contacting the piece transparent.
  • the present invention has several advantages over the current means of distributing promotional pieces.
  • the invention eliminates the need to "overwrap" the piece and thereafter insert it into the package.
  • the piece In the package of the present invention, the piece is protected from contamination of and by material inside the package by being located between the two layers of material.
  • the present invention allows the manufacturer of the product to accept package wall, thereby eliminating the need for an insertion step. This results in reduced manufacturing costs and fewer production line problems than with current methods of in-packing. Especially important is the fact that production is never slowed down.
  • the present invention greatly reduces or eliminates the tampering of packages containing game pieces.
  • the package To gain access to the piece, the package must be opened and destroyed. Such need to destroy the package also results in increased consumption of the packaged product as consumers search for the piece.
  • the printing of the piece is performed separately from that of the package, a greater variety of messages may be provided. This enables each individual package to carry a potentially different game piece.
  • Another important advantage of the present invention is that security involving game pieces in the manufacturing plant is greatly enhanced by eliminating access to loose pieces. Rather, the pieces typically enter the plant already built into the package walls, and are held in pre-production rolls. Also, security is further increased by eliminating the need to overwrap the game piece, and by eliminating the subsequent need to load the overwrapped pieces into inserting machines. Therefore, it is an object of the present invention to provide a package having a built-in promotional piece which is simple in design and cost effective.
  • Fig. 1 is a rear elevational view of one embodiment of a package of the present invention.
  • Fig. 2 is a cross-sectional view of a being exaggerated for clarity.
  • Fig. 3 is a front elevational view of a package of the present invention having a window.
  • Fig. 4 is a cross-sectional view of a package of the present invention having more than two laminated layers with the width being exaggerated for clarity.
  • Fig. 5 is an elevational view of a package of the present invention having the promotional piece held in place by an attaching strip.
  • the present invention relates to a package having a promotional piece built into its wall.
  • This embodiment relates to the use of the invention as a bag, although any other form of packaging may be used.
  • the package is comprised of a rectangular piece of material forming a package wall.
  • the package wall 8 has a top edge 11, a bottom edge 13, a first side edge
  • first side edge 15 and the second side edge 17 are brought together and sealed.
  • the two halves of the now doubled over top edge 11 are sealed, as are the two halves of wall 8 is a promotional piece 24.
  • Fig. 2 shows a cross-sectional view of a package 10 of the present invention having a promotional piece 24 built into its wall 8.
  • a first layer of material is provided to form an outer package wall layer 12.
  • the outer layer 12 has an exterior surface 14 and an interior surface
  • the outer layer 12 may be made of any suitable material, although for proper lamination discussed in greater detail below, it is preferable that the outer layer 12 be made of a plastic film.
  • the exterior surface 14 of the outer layer 12 may contain printing for labeling or other purposes.
  • a second layer of material is provided to form an inner package layer 18, which has a contacting surface 20 and an exposed surface 22.
  • the inner layer 18 may be made of any suitable material, although it should preferably be of a type which can be effectively laminated to the outer layer 12.
  • Plastic film is one such material.
  • the two layers 12, 18 are laminated in such a manner that the contact surface 20 of the inner layer 18 contacts the interior surface 16 of the outer layer 12. It is important to note that for purposes of this description, laminate is defined as the formation of.a structure by bonding or otherwise attaching layers.
  • a promotional piece 24 is located between the contact surface 20 of the inner layer 18 and the interior surface 16 of the outer layer 12. Upon lamination, the two layers 12, 18 surround the piece 24 is therefore built into the package wall 8.
  • the piece 24 may be a game card, coupon or advertisement made of folded paper, or it may be any other item capable of being placed between and held in position by the two attached layers 12, 18.
  • Means for easily removing the piece 24 from between the layers 12, 18 may be provided. For instance, a pull tab and perforation combination 19, as seen in Fig. 1, may be employed.
  • the inner layer 18 be transparent so that the promotional piece 24 is visible to one viewing the interior portion of the package 10.
  • the inner layer 18 material can be of such type as to provide protection to the piece 24 as well as to maintain a proper environment inside the package 10. Also, the product is protected from the piece 24. Upon the sealing of the edges 11, 13, 15, 17, the piece becomes enclosed in the package 10 and is protected from contamination and is less susceptible to tampering.
  • a release coating may be provided on the outer surfaces of the piece 24 to better allow the separation of the piece 24 from the laminated layers 12, 18. For example, a transparent, silicone-based agent may be sprayed onto or otherwise applied to the piece 24 before it is placed between the layers 12, 18.
  • a window 32 may be provided to make the piece 24 visible while inside the sealed package 10 and enables printing to be provided on the package 10 in a manner juxtaposed promotional piece 24, as shown in Fig. 3. This may be accomplished by making the area of the outer package layer 12 which contacts the piece 24 transparent. This will allow the piece to have its printing observed by consumers before sale of the product and without destruction of the package 10.
  • the present embodiment utilizes already existing elements of a two-layered package 10, i.e. the inner layer 18 and the outer layer 12, and makes use of them in a unique manner.
  • the present invention may also be used with packages which do not utilize two layers, as shown in the following embodiments.
  • the package 10 of the present invention may also have more than two laminated layers, as shown in Fig. 4.
  • a first, innermost layer 52 is laminated to a second, middle, layer 54, which is laminated to a third, outermost layer 56.
  • a promotional piece 24 may be placed between the first layer 52 and second layer 54 and held in place by the lamination surrounding the piece 24. Altermatively, the piece 24 may be placed between the second layer 54 and the third layer 56.
  • Each layer of material between the outside portion of the package 10 and the promotional piece 24 may have a transparent portion corresponding to the location of the piece 24 so that the piece 24 is visible from outside the package 10. Also, each layer of material between the inner portion of the package 10 and the promotional piece 24 may have a of the piece so that the piece 24 is visible from inside the package 10.
  • Fig. 4 shows a package wall 40 which may be of single or multiple layers and which may be used to form a package.
  • An attachment strip 42 is provided which has an inner surface 44 and an outer surface 46.
  • the strip 42 has a promotional piece 24 attached to its inner surface 44.
  • the attachment strip 42 can be then attached to the package wall 40, by lamination or otherwise, thereby sealing and holding the piece 24 between the wall 40 and the strip 42.
  • the strip 42 containing the piece 24 may be applied to either the interior surface of the package wall 40, in which case the promotional piece will be inside the package when sealed, or the exterior surface of the package wall 40, in which case the piece 24 will be plainly visible to prospective buyers. In both cases the piece 24 will be protected from contamination and tampering with minimal change to the package.
  • the width of the strip 42 can depend upon the width of the promotional piece 24, and therefore material costs are saved.

Abstract

Emballage comportant un article promotionnel incorporé. L'emballage (10) comporte une paroi (8) comprenant une couche externe (12) stratifiée sur une couche interne (18). L'article (24) est placé entre les couches (12), (18), et maintenu en place par la stratification périphérique. Une couche peut être une bande (42) comportant l'article (24) préfixé sur celle-ci, de manière à faire en sorte que l'article (24) soit placée entre elle et la couche restant (40) lors de la fixation. On peut prévoir une fenêtre (32) permettant de voir ledit article (24) depuis l'extérieur de l'emballage, en faisant entrer la surface de la couche externe transparente (12) en contact avec l'article.
PCT/US1988/004037 1987-11-10 1988-11-10 Emballage comportant un article promotionnel incorpore WO1989004279A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11890087A 1987-11-10 1987-11-10
US118,900 1987-11-10

Publications (1)

Publication Number Publication Date
WO1989004279A1 true WO1989004279A1 (fr) 1989-05-18

Family

ID=22381429

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US1988/004037 WO1989004279A1 (fr) 1987-11-10 1988-11-10 Emballage comportant un article promotionnel incorpore

Country Status (3)

Country Link
AU (1) AU2811589A (fr)
MX (1) MX171213B (fr)
WO (1) WO1989004279A1 (fr)

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2266695A (en) * 1992-05-06 1993-11-10 Int Network Marketing Ltd Packaging bearing advertising material
WO1998015907A1 (fr) * 1996-10-04 1998-04-16 Martin Finsterwald Procede et dispositif pour creer une banque de donnees contenant des donnees-clients et/ou pour organiser un systeme de rabais ou de coupon
US6213642B1 (en) * 1999-07-30 2001-04-10 International Paper Company Paper bag with tear strip having indicia
EP1010630A3 (fr) * 1998-12-14 2002-05-29 Sonoco Development, Inc. Feuille multicouche avec autocollant pour sachet d'emballage

Citations (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2155057A (en) * 1936-07-14 1939-04-18 Shellmar Products Co Container
US2209601A (en) * 1935-08-19 1940-07-30 Us Envelope Co Mailing closure for cards
US2260064A (en) * 1939-08-16 1941-10-21 Stokes & Smith Co Method of making containers
US2330015A (en) * 1939-08-16 1943-09-21 Stokes & Smith Co Container
US2344369A (en) * 1942-02-14 1944-03-14 Ivers Lee Co Package
US2867372A (en) * 1955-10-05 1959-01-06 Scott & Sons Co O M Bag structure with pocket
US3153868A (en) * 1961-11-08 1964-10-27 Jones John Leslie Protected label
US3373045A (en) * 1965-09-27 1968-03-12 Armour & Co Package and insert label
US3524782A (en) * 1967-03-10 1970-08-18 Duwayne F Buske Combination protection label and coupon
US3695422A (en) * 1970-04-15 1972-10-03 Liggett & Myers Inc Packaged articles with carrier indicia bearing folded strip
US3998135A (en) * 1974-06-24 1976-12-21 Ppc Industries, Inc. Bag structure and method of producing
US4551373A (en) * 1983-11-04 1985-11-05 Conlon Thomas J Label construction

Patent Citations (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2209601A (en) * 1935-08-19 1940-07-30 Us Envelope Co Mailing closure for cards
US2155057A (en) * 1936-07-14 1939-04-18 Shellmar Products Co Container
US2260064A (en) * 1939-08-16 1941-10-21 Stokes & Smith Co Method of making containers
US2330015A (en) * 1939-08-16 1943-09-21 Stokes & Smith Co Container
US2344369A (en) * 1942-02-14 1944-03-14 Ivers Lee Co Package
US2867372A (en) * 1955-10-05 1959-01-06 Scott & Sons Co O M Bag structure with pocket
US3153868A (en) * 1961-11-08 1964-10-27 Jones John Leslie Protected label
US3373045A (en) * 1965-09-27 1968-03-12 Armour & Co Package and insert label
US3524782A (en) * 1967-03-10 1970-08-18 Duwayne F Buske Combination protection label and coupon
US3695422A (en) * 1970-04-15 1972-10-03 Liggett & Myers Inc Packaged articles with carrier indicia bearing folded strip
US3998135A (en) * 1974-06-24 1976-12-21 Ppc Industries, Inc. Bag structure and method of producing
US4551373A (en) * 1983-11-04 1985-11-05 Conlon Thomas J Label construction

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2266695A (en) * 1992-05-06 1993-11-10 Int Network Marketing Ltd Packaging bearing advertising material
WO1998015907A1 (fr) * 1996-10-04 1998-04-16 Martin Finsterwald Procede et dispositif pour creer une banque de donnees contenant des donnees-clients et/ou pour organiser un systeme de rabais ou de coupon
EP1010630A3 (fr) * 1998-12-14 2002-05-29 Sonoco Development, Inc. Feuille multicouche avec autocollant pour sachet d'emballage
US6213642B1 (en) * 1999-07-30 2001-04-10 International Paper Company Paper bag with tear strip having indicia

Also Published As

Publication number Publication date
MX171213B (es) 1993-10-08
AU2811589A (en) 1989-06-01

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