US9805391B2 - Determining whether to provide an advertisement to a user of a social network - Google Patents
Determining whether to provide an advertisement to a user of a social network Download PDFInfo
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- US9805391B2 US9805391B2 US13/904,848 US201313904848A US9805391B2 US 9805391 B2 US9805391 B2 US 9805391B2 US 201313904848 A US201313904848 A US 201313904848A US 9805391 B2 US9805391 B2 US 9805391B2
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- United States
- Prior art keywords
- user
- social network
- value
- advertisement
- users
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0204—Market segmentation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
- G06Q50/01—Social networking
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
- G06N20/00—Machine learning
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0202—Market predictions or forecasting for commercial activities
Abstract
Description
Claims (18)
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US13/904,848 US9805391B2 (en) | 2010-09-15 | 2013-05-29 | Determining whether to provide an advertisement to a user of a social network |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US12/882,599 US8478697B2 (en) | 2010-09-15 | 2010-09-15 | Determining whether to provide an advertisement to a user of a social network |
US13/904,848 US9805391B2 (en) | 2010-09-15 | 2013-05-29 | Determining whether to provide an advertisement to a user of a social network |
Related Parent Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
US12/882,599 Continuation US8478697B2 (en) | 2010-09-15 | 2010-09-15 | Determining whether to provide an advertisement to a user of a social network |
Publications (2)
Publication Number | Publication Date |
---|---|
US20130275212A1 US20130275212A1 (en) | 2013-10-17 |
US9805391B2 true US9805391B2 (en) | 2017-10-31 |
Family
ID=45807602
Family Applications (2)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
US12/882,599 Active 2031-07-25 US8478697B2 (en) | 2010-09-15 | 2010-09-15 | Determining whether to provide an advertisement to a user of a social network |
US13/904,848 Expired - Fee Related US9805391B2 (en) | 2010-09-15 | 2013-05-29 | Determining whether to provide an advertisement to a user of a social network |
Family Applications Before (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
US12/882,599 Active 2031-07-25 US8478697B2 (en) | 2010-09-15 | 2010-09-15 | Determining whether to provide an advertisement to a user of a social network |
Country Status (1)
Country | Link |
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US (2) | US8478697B2 (en) |
Cited By (1)
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US11238358B2 (en) * | 2017-12-18 | 2022-02-01 | Microsoft Technology Licensing, Llc | Predicting site visit based on intervention |
Families Citing this family (39)
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US8478697B2 (en) * | 2010-09-15 | 2013-07-02 | Yahoo! Inc. | Determining whether to provide an advertisement to a user of a social network |
US8560678B2 (en) * | 2010-12-22 | 2013-10-15 | Facebook, Inc. | Providing relevant notifications based on common interests between friends in a social networking system |
US9626725B2 (en) | 2010-12-23 | 2017-04-18 | Facebook, Inc. | Using social graph for account recovery |
US20120166532A1 (en) * | 2010-12-23 | 2012-06-28 | Yun-Fang Juan | Contextually Relevant Affinity Prediction in a Social Networking System |
US8799028B1 (en) | 2011-02-24 | 2014-08-05 | Allstate Insurance Company | Social network risk analysis |
US9083562B2 (en) | 2011-06-03 | 2015-07-14 | Adobe Systems Incorporated | Predictive analysis of network analytics |
US9335883B2 (en) * | 2011-09-08 | 2016-05-10 | Microsoft Technology Licensing, Llc | Presenting search result items having varied prominence |
US20130124627A1 (en) * | 2011-11-11 | 2013-05-16 | Robert William Cathcart | Providing universal social context for concepts in a social networking system |
US9002753B2 (en) * | 2011-12-16 | 2015-04-07 | At&T Intellectual Property I, L.P. | Method and apparatus for providing a personal value for an individual |
US8799296B2 (en) * | 2012-02-23 | 2014-08-05 | Borislav Agapiev | Eigenvalue ranking of social offerings using social network information |
US20130297436A1 (en) * | 2012-05-03 | 2013-11-07 | Sap Ag | Customer Value Scoring Based on Social Contact Information |
US9367524B1 (en) * | 2012-06-06 | 2016-06-14 | Google, Inc. | Systems and methods for selecting web page layouts including content slots for displaying content items based on predicted click likelihood |
US9196008B2 (en) * | 2012-08-13 | 2015-11-24 | Facebook, Inc. | Generating guest suggestions for events in a social networking system |
US9971830B2 (en) | 2012-09-06 | 2018-05-15 | Facebook, Inc. | Recommending users to add to groups in a social networking system |
US8935346B2 (en) * | 2012-09-06 | 2015-01-13 | Facebook, Inc. | Recommending groups to join in a social networking system |
US8938512B2 (en) * | 2012-09-06 | 2015-01-20 | Facebook, Inc. | Recommending groups to create in a social networking system |
US9177347B2 (en) | 2012-09-06 | 2015-11-03 | Facebook, Inc. | Group recommendations based on answered questions in a social networking system |
US10402426B2 (en) | 2012-09-26 | 2019-09-03 | Facebook, Inc. | Generating event suggestions for users from social information |
US9224174B2 (en) | 2012-11-28 | 2015-12-29 | Facebook, Inc. | Determining influence in a social networking system |
US20140164062A1 (en) * | 2012-12-06 | 2014-06-12 | Capital One Financial Corporation | Systems and methods for performing socio-graphic consumer segmentation for targeted advertising |
US10154382B2 (en) | 2013-03-12 | 2018-12-11 | Zendrive, Inc. | System and method for determining a driver in a telematic application |
US9531822B1 (en) * | 2013-05-14 | 2016-12-27 | Google Inc. | System and method for ranking conversations |
US8930301B2 (en) * | 2013-05-31 | 2015-01-06 | Linkedin Corporation | Systems and methods for content response prediction |
US9996811B2 (en) * | 2013-12-10 | 2018-06-12 | Zendrive, Inc. | System and method for assessing risk through a social network |
KR101693356B1 (en) * | 2014-05-22 | 2017-01-06 | 주식회사 밸류포션 | Advertisement method and apparatus using user analyzing platform and marketing platform based on cohort |
CN105654326B (en) * | 2014-11-14 | 2019-08-09 | 阿里巴巴集团控股有限公司 | A kind of information processing system and method |
DK3338105T3 (en) | 2015-08-20 | 2022-01-24 | Zendrive Inc | ACCELEROMETER SUPPORTED NAVIGATION PROCEDURE |
US9818239B2 (en) | 2015-08-20 | 2017-11-14 | Zendrive, Inc. | Method for smartphone-based accident detection |
CN105096144A (en) * | 2015-08-24 | 2015-11-25 | 小米科技有限责任公司 | Social relation analysis method and social relation analysis device |
CN107437189B (en) * | 2016-05-25 | 2021-01-08 | 腾讯科技(深圳)有限公司 | Promotion information releasing method, device and system |
WO2018049416A1 (en) | 2016-09-12 | 2018-03-15 | Zendrive, Inc. | Method for mobile device-based cooperative data capture |
US10012993B1 (en) | 2016-12-09 | 2018-07-03 | Zendrive, Inc. | Method and system for risk modeling in autonomous vehicles |
US10304329B2 (en) | 2017-06-28 | 2019-05-28 | Zendrive, Inc. | Method and system for determining traffic-related characteristics |
EP3698340A4 (en) | 2017-10-20 | 2021-07-14 | Zendrive, Inc. | Method and system for vehicular-related communications |
WO2019104348A1 (en) | 2017-11-27 | 2019-05-31 | Zendrive, Inc. | System and method for vehicle sensing and analysis |
US10943178B1 (en) * | 2018-01-31 | 2021-03-09 | Facebook, Inc. | Accounting for organically occurring interactions with content when selecting content items for presenstation to users of an online system |
US11093861B2 (en) * | 2019-03-20 | 2021-08-17 | Microsoft Technology Licensing, Llc | Controlling item frequency using a machine-learned model |
US11775010B2 (en) | 2019-12-02 | 2023-10-03 | Zendrive, Inc. | System and method for assessing device usage |
JP2023504269A (en) | 2019-12-03 | 2023-02-02 | ゼンドライヴ,インコーポレイテッド | Route risk determination method and system |
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Also Published As
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US20130275212A1 (en) | 2013-10-17 |
US20120066053A1 (en) | 2012-03-15 |
US8478697B2 (en) | 2013-07-02 |
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