US20120077561A1

US20120077561A1 - Game ticket with a related web site

Info

Publication number: US20120077561A1
Application number: US13/311,764
Authority: US
Inventors: Nancy Bettcher; Michael John Brickwood
Original assignee: Pollard Banknote LP
Current assignee: Pollard Banknote LP
Priority date: 2009-05-26
Filing date: 2011-12-06
Publication date: 2012-03-29
Also published as: CN101901364A; GB201008430D0; GB2470643A; CA2704075A1; AU2010202103A1; CA2759919A1; US20100304828A1

Abstract

Lottery ticket games are enhanced by providing a web site related to the lottery game and by causing a purchaser or potential purchaser of a lottery ticket to take an image of a bar code related to the lottery game using a camera module of a personal communication device such as a cell phone for communication with the web site. Thus the bar code is analyzed to determine the web site and further data from the web site is communicated to the cell phone. The data may relate to the winning or losing status of the particular ticket, may include data for additional games or may be of a promotional nature. The data can also be provided on other material and may act as an incentive to the retailer rather than the purchaser.

Description

This application is a divisional application from application Ser. No. 12/783,791 filed May 20, 2010.
This application claims the benefit under 35 U.S.C. 119 of Provisional Application 61/180,968 filed May 26, 2009.
This invention relates to game ticket with a related site and a bar code which is read by a personal communication device such as a cell phone of the player to communicate with web site to obtain from the site additional data relating to the lottery game.

SUMMARY OF THE INVENTION

It is one object of the invention to provide an improved game including a game ticket which can be improved by communicating features to the purchaser/player.
According to one aspect of the invention there is provided apparatus for playing a game comprising;
a series of tickets for a game to be played by individual players of the tickets, each ticket containing game data by which the game can be played by the player;
wherein the game on the lottery ticket is an instant win game where the result obtained by the player by playing the game is predetermined to provide a game status which is either a winning status or a losing status;
a computer providing a site related to the game;
each of the individual tickets having printed thereon data comprising data elements identifying the game, data elements identifying the individual ticket itself and data elements identifying the site related to the game;
at least part of the data being arranged so that it is able to be analyzed from an image thereof taken by a player of the ticket associated therewith on a camera module of a personal communication device to determine at least some of the data elements;
said data and the computer being arranged such that the data elements identifying the individual ticket itself and the data elements identifying the site, when communicated to the computer, enable communication between the personal communication device and the site in order to communicate data from the site to be transmitted to the personal communication device;
wherein the ticket and the site are arranged such that said data transmitted provides the game status.
In some cases the winning status of the game status includes a prize amount or value and in this case the data transmitted includes the prize.
Preferably the data is contained in at least one bar code printed on the ticket.
Preferably the bar code contains data identifying the specific lottery ticket.
Preferably there is provided for the tickets a data base of ticket validation information and wherein the data communicated from the site relates to the game status of the ticket obtained from the data base.
The game provided on each ticket may be for prizes both monetary and product related or may be merely for entertainment where no gambling or prize is involved. The type and value of any prizes can vary widely. The games are predetermined, otherwise known as “instant win” tickets. The games may include a scratch-off-coating which is convenient and effective particularly for instant win type game tickets, but other types of games which do not include scratch-off may be used.
The games concerned are instant win type games where the result is entirely predetermined, since such games are generally preferred in a lottery situation in order to ensure that the total winnings is predetermined.
The construction may also be used in situations where the main objective is for other purposes than gambling such as in promotional games or games of fun for children or others where no gambling or prizes are involved.
Many such tickets are used directly in a lottery situation so that the tickets have no other relevance other than the playing of the lottery or game by which the player may win monetary or other prizes as part of the lottery or gaming situation.
However more attention has been recently given to the use of such tickets as promotional items used by manufacturers of other products to enhance the sale of the product.
The scan method could be used to win free merchandise prizes, discount certificates for subsequent purchases, etc.
Preferably the personal communication device is a cell phone, but other communication devices carried by and used by the individual involved can be used such as small computers and the like.
The site may be a web site and the data communicated through the internet or the site may be a separate server with the data being communicated through electronic communications using email or text messaging.
The bar code may be covered or uncovered. In the case of a covered bar code the covering, either scratchoff or paper must be removed prior to usage.

BRIEF DESCRIPTION OF THE DRAWINGS

One embodiment of the invention will now be described in conjunction with the accompanying drawings in which:

FIG. 1 is a schematic illustration of the components used in the method according to the present invention.

In the drawings like characters of reference indicate corresponding parts in the different figures.

DETAILED DESCRIPTION

The system described herein uses the internet 12 for communication between a personal communication device 10 such as a cell phone of a purchaser or potential purchaser of lottery tickets, a bar code analysis website 11 and a selected one of a series of game web sites 12, 12A etc.
The cell phone 10 includes a display 10A, an input 10B and a camera module 10C, as is well known to persons skilled in this art and generally.
A lottery game includes a series of lottery tickets 14 for a lottery game to be played by individual purchasers of the lottery tickets with the game being managed by a program at the web site 12. The program has access to data related to the game including data identifying winning and losing tickets from the bar codes printed on those tickets.
Thus each lottery ticket has an associated bar code 14A which contains data identifying the lottery game concerned and the web site 12 related thereto and which contains data identifying the specific lottery ticket.
The lottery game also includes promotional material 14B which is transmitted to retailers for local promotions which includes a bar code 14C and selling containers or bins 14D which include a bottom bar code 14E which becomes exposed when the supply of the tickets contained in the bin is depleted and requires replenishment. The bins may be free standing or may be those used in vending machines and may include any supply bin visible to the customer which requires replenishment by the retailer.
In use of the system, the purchaser of a ticket or a potential purchaser of a ticket operates the camera to take an image of one or more of the bar codes related to the lottery game using the camera module 10C of a personal communication device 10. A program at the cell phone acts to transmit the image to the web site 11 where it is analyzed to determine the data. This data includes data defining the game and the web site associated with the game together with the specific code number of a ticket where the bar code scanned is on a specific ticket.
A program operates to control communication between the cell phone 10 and the web site 12 to communicate further data from the web site to the personal communication device.
The analysis of the bar code can be carried out at a separate dedicated web site or can be carried out at the site 12 or 12A. The personal communication device in either system has a program by which the scanned image of the bar code is communicated to the required web site for analysis which is either site 11 or site 12, 12A.
This data can be used in a number of arrangements as follows:

Category 1 Use of Mobile Device Bar Code Link for Prize Verification.

The Player captures image of ticket's bar code on the ticket with the camera on their mobile device (phone, blackberry, etc.). The Player sends this image using the communication systems to the lottery website for verification of the ticket. The Player receives an email, web page or text message in response with the winning status and optionally the specific prize amount. The system can be used with printed instant tickets and also with displayed on-line tickets. In this way the system acts as a ticket checker to determine the win/lose status of the ticket. This acts as a safeguard and convenience for consumers, and a tool for enhancing retailer satisfaction and expanding the retailer base. The retailer benefits in that one of the biggest obstacles to signing new retailers is the retailers' belief that their staff will be tied up checking tickets for lottery players rather than focusing on other, more profitable tasks. Thus the amount of checking at the retailer location can be reduced by this ability of the purchaser to check on line using the bar code imaging system.
The web site 12 or 12A must link up to the lottery's validation data base as shown at 15, 15A. It is necessary to provide secure communication to the data base 15 to overcome security issues/sensitivities. The complexity of the bar code is selected so that it can be decoded by the site 11 on receipt of the image. This may require less complex bar codes to be used in the lottery ticket to meet the standards available.

Category 2: Use of Mobile Device Bar Code Link to Provide Additional Play or Value/Game Features for Players.

Select games are arranged to offer players the opportunity to send in the bar code image from non-winning tickets for entry into second chance drawings. Lotteries can target specific games for promotions. Examples include:
Cross promotions where the player sends the bar code to the lottery website and gets a communication back worth $0.50 off next ticket or partner product (for example free coffee, admission to movie, etc.)
Core games (for example, Bingo, Crossword) where the bar code is used to provide data defining extra play symbols, numbers, a multiplier or doubler feature etc.
Progressive jackpots where the lottery game includes a progressive prize component that grows as more tickets are sold. The prize is awarded in a sweepstakes-style of draw. This can be arranged to “roll over” to a future draw if that ticket was not sold/claimed.
The entry into a second chance game, either for losers only or for all tickets purchased represents an excellent value-added feature for licensed games and other high margin products. This feature can be tied into a player's club feature for collecting points.
The concept of a prize multiplier which increases the prize won on the physical ticket provides a value-added game feature. The prize validation can be carried out in various ways, for players only win the multiplied prize if they go through the process of scanning the bar code and visiting the website. Another reason to go through the process if imaging the bar code and entering the site can be for added entertainment value.
The ability to enter a second prize sweepstake which is a progressive style game provides a good, value-added game feature for a progressive jackpot which will grow as more tickets are entered, etc.
The use of the image to obtain extra play symbols to be used on the physical ticket provides an added game feature for mature core games like Bingo and Crossword. It also differentiates the games using the invention from competitors' games.
Cross promotion allows ticket holder to obtain a ticket from a different game, partner product or coupon is an opportunity for lotteries to develop partnerships with retailers and/or other consumer goods producers for cross promotional opportunities and traffic builders.

Category 3: Use of Mobile Device Bar Code Link to Provide Incentive for Retailers to Support Lottery Initiatives.

Potential retailer programs/promotions could include:
Providing the bar code on point of sale materials found in the store where each customer that shoots it gets a different message or code. This can be used as a traffic builder for retailers.
The intent of this is to assist lotteries with the challenge of getting POS placed at retail.
Providing the bar code on empty ticket bins acts to motivate retailers to keep bins full. Thus, if a player shoots a bar code exposed on an empty bin, they get a discount or other incentive. This acts as an incentive for the retailer to maintain bins filled as the lottery can track such retailer incidents.
The data can also be used to help players locate games containing tickets that are close to sold out with top prizes still remaining in game. That is the player can scan the bar code on another ticket, point-of-sale item or lottery website and the transmitted data supplied to the cell phone to be displayed on the display screen can include locations that still have those tickets. This serves as a valuable source of information for consumers, and may help lotteries move inventory of older games.

Claims

1. A method for playing a game comprising;

providing a series of tickets for a game to be played by individual players of the tickets, each ticket containing game data by which the game can be played by the player;

wherein the game on the lottery ticket is an instant win game where the result obtained by the player by playing the game is predetermined on the ticket to provide to the player by playing the game a game status which is either a winning status or a losing status;

providing a computer defining a site related to the game;

each of the individual tickets having material printed thereon identifying at least the site related to the game;

analyzing the material from an image thereof taken by a player of the ticket associated therewith on a camera module of a personal communication device to generate information identifying at least the site related to the game;

when information defining the site and identifying the individual ticket is communicated to the computer, the computer enables communication between the personal communication device and the site in order to communicate data from the site to be transmitted to the personal communication device;

wherein the ticket and the site are arranged such that said data transmitted provides the game status.

2. The method according to claim 1 wherein the material on the individual ticket identifies both the site related to the game and the individual ticket itself.

3. The method according to claim 1 wherein the material on the ticket is contained in at least one bar code.

4. The method according to claim 1 wherein there is provided for the tickets a data base of ticket validation information and wherein the data communicated from the site relates to the game status of the ticket obtained from the data base.

5. The method according to claim 1 wherein the winning status of the game status includes a prize and wherein said data transmitted includes the prize.