US20110313962A1

US20110313962A1 - Method for identifying emerging issues from textual customer feedback

Info

Publication number: US20110313962A1
Application number: US13/012,691
Authority: US
Inventors: Guy Jones; Scott Austin; Grant Foster; Eric Scott
Original assignee: Overtone Inc
Current assignee: Overtone Inc
Priority date: 2004-11-24
Filing date: 2011-01-24
Publication date: 2011-12-22
Also published as: US20070223699A1; US7899769B2

Abstract

Systems, methods and software products identify emerging issues from textual customer feedback. A message stream of customer feedback is received. The message stream includes a plurality of unstructured text messages from at least one homogeneous source. A time interval is established. The volume of text messages for the time interval is determined to establish a reference volume. The volume of text messages in subsequent time intervals is measured to establish a trend volume. The trend volume is compared to the reference volume to determine a volumetric change. At least one action is initiated in response to a volumetric change above a pre-determined threshold. At least one action is initiated in response to a volumetric change below a pre-determined threshold.

Description

RELATED APPLICATIONS

This patent application is a continuation of U.S. application Ser. No. 11/623,694, filed Jan. 16, 2007, which claims priority to Provisional Patent Application Ser. No. 60/758,813, filed Jan. 13, 2006, and is a continuation-in-part of U.S. patent application Ser. No. 11/286,572, filed Nov. 23, 2005, which issued as U.S. Pat. No. 7,853,544 on Dec. 14, 2010, which claims priority to Provisional Patent Application Ser. No. 60/630,858, filed on Nov. 24, 2004, all of which are incorporated herein by reference.

TECHNICAL FIELD

This invention is related in general to information management systems and methods, and more particularly to a workflow system that uses a human-trained text categorization engine to analyze, process, and categorize data that contain natural language text.

BACKGROUND

The availability of on-line communication that includes but is not limited to e-mail, web-based feedback, and on-line chat has generated an explosive growth in data communication that does not come in the form of structured data, but rather as natural language text in digital form. Consumers and businesses are now able to communicate, execute transactions, and perform a variety of electronic business functions online.
The sheer quantity and lack of structure pertaining to natural language communications renders the complexity and cost of extracting value from this information prohibitive in many cases. Therefore, analyzing unstructured textual data and generating insight from such content has posed challenges for researchers analyzing customer communication, interests, and market trends. By the same token, many messages go unread simply because targeting large numbers of messages to appropriate parties within an organization is too costly to be done by current methods.
With the near real time availability of information, at times issues may arise which require speedy response, timely alteration and or correction of material information being disseminated to consumers. Often the first opportunity for awareness of such an issue occurs in the form of consumer feedback. However, as noted the lack of structure and volume of feedback may frustrate the ability to recognize and respond to such issues.

SUMMARY OF THE INVENTION

From the foregoing, it may be appreciated that a need has arisen for a method for identifying emerging issues from textual customer feedback.
In particular and by way of example only, according to one embodiment, provided is a method for identifying emerging issues from textual customer feedback, including: receiving a message stream of customer feedback, the message stream including a plurality of unstructured text messages from at least one homogeneous source; establishing a time interval; determining the volume of text messages for the time interval to establish a reference volume; measuring the volume of text messages in subsequent time intervals to establish a trend volume; comparing the trend volume to the reference volume to determine a volumetric change; initiating in response to a volumetric change above a pre-determined threshold at least one action; and initiating in response to a volumetric change below a pre-determined threshold at least one action.
In yet another embodiment, provided is a method for identifying emerging issues from textual customer feedback, including: receiving a message stream of customer feedback, the message stream including a plurality of unstructured text messages from at least one homogeneous source; evaluating the volume of customer feedback to establishing a time interval; capturing within a first time interval a subset of the text messages as a reference set; establishing from the reference set a key term set, the key term set including the frequency of occurrence for each key term; capturing within a second time interval a subset of the text messages as a sample set; evaluating the text messages of the sample set to determine a change in the frequency of occurrences of members of the key term set; initiating in response to a frequency change above a pre-determined threshold at least one action; and initiating in response to a frequency change below a pre-determined threshold at least one action.
In still yet another embodiment, provided is a computer implemented method for identifying emerging issues from textual customer feedback, including: receiving a message stream of customer feedback, the message stream including a plurality of unstructured text messages from at least one homogeneous source; evaluating the volume of customer feedback to establishing a time interval; capturing within a first time interval a subset of the text messages as a reference set; establishing from the reference set a key term set, the key term set including the frequency of occurrence for each key term; identifying emerging issues from the stream of text messages, the identification including: capturing within a second time interval a subset of the text messages as a sample set; evaluating the text messages of the sample set to determine a change in the frequency of occurrences of members of the key term set; initiating in response to a frequency change above a pre-determined threshold at least one action; and initiating in response to a frequency change below a pre-determined threshold at least one action.
Many advantages of the methods set forth are readily apparent to one skilled in the art from the following figures, descriptions, and claims.

BRIEF DESCRIPTION OF THE FIGURES

For a more complete understanding of the present invention and advantage thereof, reference is now made to the following descriptions taken in conjunction with the accompanying drawings, wherein like reference numerals represent like parts, and in which:

FIG. 1 is a flow chart showing one exemplary process for exploring message data, training one or more text categorization engines, publishing text classifiers and classifying unstructured data for further processing;

FIG. 2 is an illustration of one embodiment of a system that provides the capturing and loading of verbatim into a system data source;

FIG. 3 is an illustration of one embodiment of a system that manages the data set;

FIG. 4 is an illustration of one embodiment of a system that provides the exploration of verbatim and the flagging of interesting concepts and generation of their classifiers;

FIG. 5 is an illustration of one embodiment of a system that monitors the performance of the concept classifier during the training of the concept;

FIG. 6 is an illustration of one embodiment of a system that provides the method of publishing the trained concepts;

FIGS. 7-A to 7-F are flowcharts that elaborate on an embodiment of selected portions of the method of claim 1;

FIG. 8 shows a flowchart of an exemplary process for providing early alerts to emerging issues and pattern anomalies in customer feedback; and

FIG. 9 show a flowchart of an exemplary process for providing early alerts to emerging issues and pattern anomalies in customer feedback.

DETAILED DESCRIPTION

In the following discussion, experience in computer programming, database design and management, computer interface design and implementation and use of software development tools is assumed. The following references may also provide background information to this application; Mitchell, T., Machine Learning, Boston: McGraw-Hill, 1997, Manning, C. and Shutze, H., Foundations of Statistical Natural Language Processing, Cambridge, Mass.: MIT Press 1999, and Sheskug D J. Handbook of parametric and nonparametric statistical procedures (second edition) Boca Raton: Chapman & Hall, 2000, each of which is incorporated herein by reference.
Natural language text, encoded in digital form, is herein termed unstructured data. This contrasts with structured data, in which data is represented in some canonical format, from which well-defined semantics can be inferred and automatically processed. On the other hand, semantics of unstructured data defies inference by a computer, making automated processing of the unstructured data problematic. One method of processing unstructured data is to use statistical methods, where categorization judgments are encoded as structured attributes to facilitate determining semantics of the unstructured data.
Natural language text comes in many varieties, serves many purposes and arises from many sources. As such, different kinds of text may differ dramatically from one another. Conversely, natural language text that arises from a narrowly defined range of sources may tend to range over a similarly narrow range of topics (such a range of topics is called a domain herein). For example, email messages from customers of a business directed to the business may be one such domain, and news feeds issued by a news agency may be another such domain. The email messages directed to the business are probably relatively short messages relating primarily to issues surrounding the goods and services produced by the business. The news feeds are probably longer messages relating to world affairs. The statistical distribution of linguistic features germane to each of these domains is probably very different.
Unstructured data from a single domain may therefore be considered to contain messages with characteristics that are consistent to some degree; even its messages yet to be seen. Such messages are called the message stream herein. One or more of such message streams may be referred to hereinafter as ‘at least one homogeneous source’.
One desire may be to automatically categorize messages from a message stream into one or more categories. For example, a message stream consisting of incoming emails may be categorized into sales opportunities. In another example, a subscriber to a news service may only be interested in stories that relate to the economy and therefore desire that the message stream be so categorized. In another example, an individual may wish to flag unsolicited advertisements (‘spam’) in his or her email message stream for special treatment.
A user receiving a message stream may therefore wish to train an automated system to automatically categorize messages from the message stream. The automated system may include one or more text categorization engines that use one or more text categorization algorithms. Examples of text categorization algorithms may be found in the field of machine learning, for example naïve Bayes, k-nearest-neighbor, etc.
Text categorization engines require training for a particular message stream, herein called the target message stream. A training corpus may be extracted from the target message stream and typically consists of a large number of messages (usually numbered in the hundreds or thousands) drawn randomly from the target message stream. The text categorization algorithm also requires that binary truth values be assigned to each message in the training corpus. Each message is considered positive if it is judged an instance of the target category, and negative if it is not. Each text categorization algorithm extracts a set of features from each message, and captures important aspects of these features' statistical distributions to render judgments reflecting future messages' likelihood of being positive with respect to the target category. The features extracted from the messages are, for example, words occurring in the message, but may also include other attributes of the text within the message such as word length, word stems, thesaurus entries associated with certain words, or any other value which maybe automatically associated with the content of the messages.
One approach to assigning truth values to messages in a training corpus involves presenting instances from the corpus to a human user, who assigns truth values to the messages based on his or her own subjective understanding of the category. An interactive computer program dedicated to facilitating the training of text categorization engine is called a training system. In general, the more truth values assigned to messages in a training corpus, the more data points there are to inform the test categorization algorithm, and, therefore, the more accurate a text categorization engine based on that algorithm becomes. However, the user faces diminishing returns since the incremental improvement amount reduces with each successive new data point. This raises the question: how will the user know when sufficient truth values have been provided to adequately train the text classification engine? This concept is addressed below, and is one major advantage of systems and methods disclosed herein.
The preceding discussion assumes that a user already knows which test categories are of interest, or at least which text categories pertain to the target message stream. The proposed system may also provide tools to allow a user to explore messages of a message stream, and to tentatively identify interesting and useful categories within those messages, prior to training one or more text categorization engine.
Once a category of interest is identified, and a text categorization engine is trained such that its categorization performance meets a specified performance criterion, the text categorization engine is ready for use. In the system described below, a text classifier, which includes the categorization information trained into the text categorization engine, may be published so that it is automatically applied to new messages received from the message stream, and defines rules to automatically process messages based on the categories assigned to them.
FIG. 1 is a flow chart showing one exemplary process 10 for exploring, training, publishing, and classifying unstructured data. In process 10, a user may explore data from a target message stream 12 to identify interesting categories, train one or more text categorization engines to categorize received messages, publish one or more text classifiers, and use the text classifiers within text categorization engines to categorize messages from the target stream for further processing.
Specifying and Capturing Data from a Message Stream
In a data capture phase of process 10, represented by steps 14, 16, 18, 20 and 22 of FIG. 1, messages are captured from target message stream 12 and imported for analysis. Messages may initially be in the form of files stored on disk, records in a database, a live feed from incoming internet traffic or some other source. In one example, a user may have already collected and stored exemplary messages from a target data stream as a tabulated data file where each line in the file expresses a record associated with a message, and each field relates to one datum associated with the record. The first line of the file may, for example, be a ‘header’ naming each field.
In this example, the user may be prompted to indicate a location of one or more files rendered in this tabular format within a file system. FIG. 2 shows one exemplary screen that allows the user to select a data source for import. During such an import, the user may be prompted to associate each file with a ‘data source’ label to identify the message stream from which the data is taken. Tools may also be provide to allow the user to specify details of the format of imported data, including record and column delimiters, and a mapping between one column in each record and the target message body. The user may also be prompted to specify a mapping between other columns and the names of any other structured attributes to be associated with each message during import. Preferably, each message has at least one structured attribute assigned to it, such as a date or timestamp indicating or reflecting the time of origin.
In step 14 of process 10, the data stored in such tabular form is imported. For example, step 14 may read in and parse one or more files whose fields are delimited by some character, specified by the user when prompted. The important fields may be captured and stored in a database to be used by the system, with the user selecting fields for the text of each message, a data stream identifier, a timestamp, and imported text attributes, as applicable. A standard graphical user interface may be used to prompt the user as necessary, FIG. 7-A shows exemplary user interaction during step 14 of process 10.
Since each body of imported data may be assigned a ‘data source’ label, one organization may deal with one or more uniquely named message streams, each with its own statistical distributions. There may be a predefined ‘default’ data stream, which assumes all the user's data ranges over the same domain.
A text categorization engine trained with data from a given message stream is preferably applied to future messages from the same, or an equivalent, message stream, since the basis for statistically driven text categorization engines assumes that messages within a given message stream have similar distributions of features; performance may degrade to the extent that this assumption is violated.
In a preferred embodiment, a new message stream may be created by specifying a filter that takes data from an already specified source and applies a condition/action rule to makes some subset of the input available to the new message stream (see below for a discussion of condition/action rules). Such a filter would have the advantage of providing a richer vein of data for relatively rare text categories.
Thus, at the end of the data capture phase of process 10, a body of text messages and associated attributes may exist in a database for use in the remaining phases of the process.
In one embodiment, an explicit data stream label is eschewed. This simplifies the user interface and the implementation in the code base, but may lead to sub-optimal categorization performance if statistical distributions between the text that is used for training, and the text to be processed by the resulting text categorization engine, differ radically.
In another embodiment, the requirement that structured attributes be associated with the text to be imported may be removed to allow for the import of one or more ‘flat files’ of text and text in some other format.
In another embodiment, the data to be imported is taken from a live feed of data from a source such as a stream of incoming email messages.
In another embodiment, the tabular data is imported from some external database, rather than spreadsheet files, and field mappings are made through database queries rather than reading a header file. In such cases, the user may not be required to provide information about file delimiters.
In another embodiment, the above mentioned filter is not used to define new data streams.

The Exploration Process

In order for a human analyst to subjectively understand the contents of the data under examination, it is often useful to allow the analyst to review the contents of a number of messages, and simply make notes, group similar messages together, and flag interest messages in a free-form environment. The system discussed below provides tools to facilitate such an exploration.
The exploration process begins when the user specifies a message stream by indicating the ‘data source’ label, then extracting an exploration set 16 from the message stream associated with that label during the data capture phase (see FIG. 1, steps 14 and 16). In the preferred embodiment, each message has a timestamp, and the user specifies a date range and a numeric upper limit on the size of the exploration set. A sample of messages corresponding to this specification is then drawn randomly from the available messages of the target message stream imported into the system. Data-source labels and timestamp fields are, for example, associated with message texts in the database during the data import process described above.
During the exploration process of step 18, messages from exploration set 16 are displayed in a graphical user interface, where, at any one time, a plurality of messages of the exploration set may be presented to the user. The user reviews the contents of each presented message and determines whether the message belongs to a test category worth training. The user may either assign a new ‘flag’ to the message or assign one of a set of already declared flags to the message. In the exploration interface, each message bears the mark of as many flags as have been assigned to it during exploration. The name of each flag can be easily edited, and in a preferred embodiment a set of notes is kept for each flag, so that the representation of each flag can evolve as the user continues the exploration process. The implementation of a flag can use a standard ‘container’ software pattern, with persistent properties for fields for a label and notes, the contents of such a container being each message record associated with the flag during exploration. FIG. 7-B shows exemplary user interaction during exploration of exploration set 16.
In a preferred embodiment, at any time the user may indicate a specific word or phrase, and a message listing may render messages containing that word or phrase. This may allow the user to identify a number of messages which have important lexical content in common. This can be implemented in a code base if each message is tokenized into a sequence of word tokens, and ‘indexed’ so that mappings between each token's associated word form, and messages containing tokens of that word are stored in the database.
In a preferred embodiment, the user may specify such words and phrases by consulting a listing of words found in the exploration set and indexed (see FIG. 4 item 410 and FIGS. 7-C, 7-D and 7-E). Let us call this a lexical listing. The user may specify whether such a listing can be ordered alphabetically, or sorted by ‘significance’, which reflects the frequency of each word in the exploration set, compared to what would be expected given its observed frequency in a background corpus of the target natural language, whose lexical frequencies are derived from a broad a range of messages from many domains. This feature can be implemented by collecting a member of texts in the same language as the data set under examination (but ranging over a wider set of domains), then counting the number of occurrences of each token in the background corpus, along with the sum of all tokens in the background corpus. It should be straightforward to one skilled in the art of corpus linguistics to calculate an estimate of the expected frequency of occurrences for each word form per unit of text, and derive a significance score based on the observed frequency of each word form in the data set under examination as compared to this expected frequency.
Again in the preferred embodiment, at any time during the exploration process, the user may indicate a specific flag and review messages to which the flag has been assigned. Let us call this a by-flag listing. This can be implemented by a simple retrieval of the contents associated with the flag in question, and displayed using practices common to graphical user interfaces. After reviewing the set of messages so flagged, the user may gain insight into whether the category has been properly named, or realize that the flag represents a very broad category, and that other flags with narrower scope might be better assigned.
The exploration process is advantageous because in practice, a user may not be completely familiar with the data s/he is dealing with, or s/he may have misconceptions about them. This allows the user to get a good subjective understanding of the contents of the message stream under review, and be able to identity which categories are interesting, and which may be good subjects on which to train a text classifier.
An important output of the exploration process is a persistent set of named ‘flags’ (see FIG. 1, step 20), with which are associated several positive instances, and notes the user has taken. The user may then promote any one or more of these flags into a training session 24, which produces a classifier for the category associated with the flag in the next phase of the workflow, as described below.
One embodiment eschews the use of the background corpus to render ‘relevance’ information in the lexical listing. Another embodiment excludes the use of a lexical listing altogether. Another embodiment does not include a flag listing. Yet another embodiment forgoes use of an exploration phase altogether; the user simply specifies the names of categories to train, proceeding directly to training phase 24.

The Training and Audit Process

Having identified the important categories of text one is likely to encounter in one's data, it is greatly advantageous to be able to automatically recognize messages that are likely to be members of those categories. To do this, training data is provided whose statistical distributions can inform automatic text categorization algorithms.
In a preferred embodiment, this process begins with the creation of a training session, with two subsets of the exploration set: a training set and an audit set. Training and audit sets are also disjoint, so that no message in one set belongs to the other. The audit set may be large enough to guarantee a suitably small sampling error, determinable through standard statistical means. The training session may also be dedicated to one or more target categories. (see FIG. 1 step 24). In the preferred embodiment, more than one category may be trained during any training session. This may be implemented by maintaining separate persistent containers for training and audit sets, whose members are drawn from the exploration set described above, which should be straightforward to an experienced programmer with database programming skills.
After the user specifies the categories to be targeted in training (FIG. 1 step 22), the system automatically creates a training session 24 with training and audit sets, and composes the first page of training data (see FIG. 1 step 26). In a preferred implementation, for each page of the training session (FIG. 1 step 28), messages are displayed in one column, with ‘check box’ columns corresponding to each category being trained during the session (see FIG. 4).
During training session 24, messages from the training and audit sets are presented one page at a time to the user. The user reviews each message in turn, and indicates truth values as to whether the message is positive for each category being trained during the session (FIG. 1 step 30). The system may maintain and store a mapping between each message and its truth value with respect to each category associated with the training session.
In a preferred implementation, training and audit messages are displayed interleaved on each page so that half of the messages under review are from the audit set until the audit set has been exhausted. This insures that early on in the training process the margin of error may be relatively small, and performance feedback may be stable.
In a preferred implementation, messages which have been flagged for the target category during exploration are presented as ‘checked’, and unchecked otherwise, until the user explicitly checks/unchecks them.
The user may be unaware as to which messages were drawn from the audit set and which from the training set, to avoid introducing a bias.
When the user has assigned truth values for each message on a page for each category being trained, s/he presses a ‘next page’ button, and the following things happen for each target category:

- Messages in the page just visited drawn from the training pool are added to the training instances that inform a text categorization engine, which recalculates its model of its associated category (FIG. 1 step 32).
- Messages in the page just visited from the audit pool are added to the audit set for the target category (FIG. 1 step 34), and the messages in the newest version of the audit set are classified with the newly updated classification engine (FIG. 1 step 36).
- Judgments of the categorization engine are compared to truth values assigned by the user to messages in the audit set, and a performance in text categorization such as Precision, Recall, F1 and Correlation Coefficient may be utilized.
- Performance score 38 is compared to a threshold specified prior to the training session by the user (FIG. 1 step 40). To implement this, the interface may provide a means for the user to specify this threshold, and to store this threshold per-category in the database.
- If performance meets or exceeds the performance threshold, the user is prompted with the option to discontinue training (FIG. 1 step 42), and publish the classifier (FIG. 1 step 46). Publication is discussed below.
- If performance has not yet met its target, or the user opts to continue training, a new page of training and audit data is composed and presented to the user, and the training process continues (FIG. 1 step 44).

Thus, with each new page, the performance score is presented for each target category in the training session indicating how well the text classifier is performing against the audit set.
In a preferred embodiment, performance score 38 is a correlation coefficient. This has certain advantages, such as having a well understood and easily calculated margin of error, so that a lower bound of the confidence interval can be taken as a critical benchmark of performance. Correlation coefficient is a standard measure of correlation known to the art of statistics.
Thus, a lower bound on performance against the audit set can be compared to some predetermined threshold to determine when enough training has been performed for any given target category. At such point, the user may feel confident that s/he can stop training and publish a classifier which is likely to meet its specified performance goals.
Many classification algorithms produce a numeric interim score for each message reflecting a probabilistic judgment as to the degree of match, then make binary (positive/negative) classification judgments comparing the interim score to some threshold. In such cases, it is possible to select an optimal threshold by searching a set of possible thresholds, and selecting the threshold that maximizes the performance score. Such a calculation uses values calculated by the text categorization algorithm.
Thus, at the end of the training phase, the system may represent, for each of its target categories, the parameters pertinent to at least one text classification algorithm, informed by the training data provided, so that the classification algorithm renders a classification score for any text presented to it as input. In a typical case, this would involve identifying a set of significant features attainable from any text, where each such feature is assigned a weight or coefficient, such that a calculation can be performed to return a value reflecting the likelihood that the text in question is an instance of the target category. In the typical case there may also be global parameters such as a prior probability for the category, and an optimal threshold that applies to the target category generally rather than being associated with any particular feature. These parameters may exist in a database representation of the classifier so that they can be retrieved and applied to future texts.
In an alternative embodiment, performance score 38 is displayed on a screen (see FIG. 4 item 410), and the user is not prompted with the option to publish, but rather chooses for himself when to publish in consultation with the performance score display.
In an alternate embodiment, in circumstances where instances of the category can be identified with one or more structured attributes (such as a Boolean attribute suggesting that the author bought a product), the training process can be fully automated, with truth values assigned automatically by referring to the structured attributes in question. We refer to this as a ‘Learn by Example’ feature (see FIG. 6). In this embodiment, the user creates data for import as described above, but after indicating a field whose values are a basis for truth values, training and audit is done without having to page through each training instance.
In another alternate implementation, performance score 38 is optimized for a weighted score combining 1) the risk associated with missing a false negative, and 2) the cost associated with processing a false positive, and this process provides a means for specifying these risks and costs as they pertain to the user's particular application.

Publishing a Classifier

Having provided training data to train a text categorization engine, and evaluated the categorization performance of that engine with respect to the target category, it is useful to save important parameters of the categorization engine so that they can be retrieved and applied to categories future texts.
In a preferred embodiment, when the minimum performance criterion has been met, process 10 gives the user the option of publishing the classifier (FIG. 1 step 46), after which point the set of published classifiers (FIG. 1 step 48) actively assigns categorization scores to new messages drawn from the target message stream as they are imported into the system. This means that each message from the message stream processed by the system may be associated with a structured attribute named after the category, and be assigned the score returned by the classification engine reflecting the likelihood that the message is a positive instance of the category. To implement this in the code base, it may capture text messages from the same (or equivalent) source as the original training messages. Then it applies the classification algorithm trained during the training phase, using the parameters specific to each target category for that algorithm stored during the training phase. This should be straightforward for a programmer with skills in text categorization and with database skills.
In the preferred implementation, more than one classifier may be available, based on competing algorithms or configuration parameters. These may each be trained with the target classifier's training set, and tested against its audit set, in turn. A classifier whose performance score 38 on the audit set is highest is then selected as the preferred classifier for that category.
Thus, at the end of the training phase of the process, the system may represent and persist whatever data are needed to inform an optimal classification engine, so that it can classify any arbitrary text for any of the target categories trained.
An alternative embodiment might only use a single classification algorithm rather than using the competing algorithms described above.

Programming the System to Respond to Message Categorizations and Attributes

Having attained an ability to automatically categorize texts with a text classification engine, the ability to further automate a process dealing with texts falling into one or more of those categories (for example, automatically routing emails to some member within the user's organization) may be useful. To accomplish this, the next phase in the workflow described here allows the user to specify which actions the system may take, and under what circumstances to take them.
A preferred embodiment of the invention also has a feature that allows the user to write executable rules to automatically assess one or more attributes assigned to a message taken from a given message stream, and take action accordingly. As a general process, this is done as follows:

- The user identifies a target message stream (or relies on a default);
- The user defines a set of conditions that may hold per message in order to trigger some action or actions;
- The user defines a set of actions that may be taken when the set of conditions is met.

In the preferred embodiment, this step is also included:

- The user names the rule, and optionally adds notes.

Specifying Conditions

In order to implement a condition/action rule-based system, it is necessary to specify the ‘condition’ part of the rule, which may evaluate to ‘true’ when the conditions specified are met, and automatically triggers the ‘action’ part of the rule as the rule is systematically applied to each message fed into the system.
In general, we assume a model where each message has some set of attributes which may be associated with it. Such attributes may be structured attributes, which were assigned to the message from some process external to the invention, and imported into the system coincidentally during import of the message. Examples of structured attributes might be an author's name, social security number or zip code, or any other datum which the user was able to associate with the message during whatever process captured the message prior to its import into the system. This may be done by representing the data in tubular form prior to use by the system, as discussed above.
Other attributes may simply be inherent to the data, such as whether its text matches a given regular expression.
Of course one important type of attribute is the kind of attribute that was trained by the classifier training algorithm described above, and assigned to each message on import. It should be clear to one skilled in the art text categorization how to associate such attributes to arbitrary texts.
The rules described here are grouped into suites called programs, and another type of attribute is one which was itself established as a temporary variable, established by the action of some rule that executed for the target message prior to the assessment of conditions for the rule at hand (see below).
Simple conditions within a rule can then be built by specifying standard Boolean comparative operators ( > < =, etc) to the values associated with each such attribute in the manner typical of rule-based systems.
The interface provided by the system allows the user to use the standard Boolean operators (and or, etc) to recursively build up complex conditions from combinations of simple conditions. The process of building complex Boolean expressions out of simple ones is commonplace in computer programming, and it should be clear to one skilled in the art how to implement such functionality.

Specifying Actions

An action is some programmatic behavior that is systematically taken upon each message examined by a program, whenever that message evaluates as positive with respect to the program's condition component.
Possible actions to specify include, but are not limited to:

- Assigning a structured attribute to the message at hand within some relational table.
- Assigning a value to a temporary variable, which a condition of some other rule can reference when applied to the message at hand.
- Calling some program external to this invention, with some set of input arguments.

Whenever a structured attribute is assigned to a message during the execution of a rule, it becomes visible in the database managed by the system, allowing future users to use that attribute as a filter in defining future message streams, or as a basis for business reporting about the nature and contents of incoming messages.
The fact that temporary variables can be assigned in one rule and assessed in another rule facilitates a regime in which a number of relatively simple rules can combine in a suite. When implementing, the implementer guarantees that evaluation of such rules is scheduled so that variables are set first and referenced afterward, in a manner typical of any standard reasonably sophisticated rule-based system.
When an external program is invoked, the system may be built in such a way that it has a means of invoking the program, such as a shell call within the native operating system, or art IP address to which a server request can be directed. The system may also encode and implement knowledge as to the set of input arguments required by the external program. In our preferred implementation, the system may be configured to reference external programs running on HTTP servers with known URLs, and arguments are passed with standard HTTP posts. Both shell calls and client/server web service calls are well established technologies.
In an alternative embodiment, the definition of ‘local variables’ is eschewed, which may simplify the user interface, although it may reduce the expressive power of the system.
One might also make this a simpler system which does not import structured attributes, and whose conditions deal exclusively with attributes assigned by the categorization engine.
One might limit the scope of the actions of rules so that they only pertain to changes in the data base, or conversely only trigger actions by external programs, instead of being able to specify both possible actions.
One could reduce the response to a simple system whereby texts are provided as input to the system, and the only output would be a categorization judgment. This could be done by embedding the categorization engine in another application, or making the system available as a shell call, or providing a simple web service. Implementing any of these alternatives should be straightforward to a skilled programmer.
FIG. 8 shows a flowchart of an exemplary process 800 for providing early alerts to emerging issues and pattern anomalies in customer feedback.
In step 802, process 800 determines a time scale of a reference set and a base set of customer feedback based upon volume of customer feedback. Step 804 is a decision. If, in step 804, process 800 determines that a reference and base set are established, process 800 continues with step 806; otherwise process 800 terminates. In step 806, process 800 trains a text classification model using the reference set as truth and the base set as false. Step 808 is a decision. If, in step 808, the text classification model is determined as significant, process 800 continues with step 810; otherwise process 800 terminates. In step 810, process 800 applies the text classification model to both the reference set and the base set of customer feedback. Step 812 is a decision. If, in step 812, process 800 determines that there are significant results from the application of the text classification model, process 800 continues with step 814; otherwise process 800 terminates. In step 814, process 800 creates an alert highlighting significant customer feedback.
FIG. 9 show a flowchart of an exemplary process 900 for providing early alerts to emerging issues and pattern anomalies in customer feedback.
In step 902, process 900 sets the time interval. In step 904, process 900 determines a sample set. In step 906, process 900 establishes a database of terms. In step 908, process 900 acquires a test set sample. For example, process 900 may acquire a test sample set from electronic storage of customer feedback. In step 910, process 900 compares the test sample set to the database of terms. Step 912 is a decision. If, in step 912, process 900 determines that an anomaly is identified in the test set sample, process 900 continues with step 914; otherwise process 900 continues with step 916. Step 916 is a decision. If, in step 916, process 900 determines that the database is to be reused, process 900 continues with optional step 918; otherwise process 900 continues with step 906. If optional step 918 is not included, process 900 continues with step 908. In step 914, process 900 raises an alert for the anomaly identified in steps 910 and 912. Process 900 then continues with step 906. In optional step 918, process 900 augments the database of terms. Process 900 then continues with step 908.
Steps 906-918 repeat to process additional test set samples.

Conclusions

From the foregoing discussion, it should be clear to one skilled in the art that this system can be built using one or more standard digital computers, with a standard software development environment, including a means of building and maintaining a database, internet connectivity, building a graphical user interface or HTML interface, using standard practices established for statistics, for machine learning algorithms dedicated to text categorization, and rule based programming systems.
The system described herein provides real advantages to any party dealing with large amounts of unstructured textual data, in enabling that party to analyze the contents of such data, identify categories of text found with some frequency within the data in an exploration session, train automated text categorization engines within a training session and provide ongoing performance evaluations during the training process. If further provides a means for publishing these classifiers so that they automatically recognize future instances of messages matching these categories, and for writing programs to respond automatically to those messages as they are recognized.
The system described herein may; identify issues without prior knowledge that those issues exist, send automatic notifications when a new issue develops, allow reactions to occur while a problem is still in sits infancy, start sending alerts in a little as one day, and analyzes large volumes of customer feedback, enabling the detection of emerging issues earlier than other sampled or manual monitoring techniques. Once identified, the system allows tracking of an emerging issue across time and allows viewing of the entire life-cycle of the issue. In one analogy, the system make be likened to an EKG Monitor; the system monitors the “pulse” of customer feedback and alerts you when there is a “life-threatening” change. The system is highly sensitive to both short-term issues and slowly escalating issues.
The system may automatically alert a default client point-of-contact immediately. Alternatively, the system may direct alerts, automatically, to the most appropriate person within the clients' company.
The system analyzes both structured and unstructured (textual) data to automatically detect new emerging patterns or issues and may generate an alert using the textual data alone. The system may automatically generate an alert and send it to a designated individual by a variety of electronic means (including, but not limited to: email, text message, pager, SMS, RSS, etc.).
In one example of use, an online content provider uses the system to raise an alert when readers of the online content send feedback indicating that there is a critical mistake in one of their articles so that they can immediately correct it. Thus, potential legal repercussions may be avoided and a high level of perceived trust and reliability in the online content may be maintained.
In another example of use, an internet services company receives alerts from the system when customers suddenly start complaining about being unable to log in. The internet service company then rapidly identifies and resolves the problem, preventing further customer complaints and attrition risk.
In another example of use, an e-commerce company is alerted by the system when customers start complaining about new popular product being much smaller than it appeared online. The company then updates the online photograph to show the size of the product relative to a known reference points, thereby ending complaints immediately.
In another example of use, a consumer electronics company is alerted by the system when customer feedback includes complaints about a charging issue on one of their new cordless telephone products. The company may then recall inventory of the product at an early stage, thereby saving thousands of dollars.
Changes may be made in the above methods and systems without departing from the scope hereof. It should thus be noted that the matter contained in the above description or shown in the accompanying drawings should be interpreted as illustrative and not in a limiting sense. For example, although email messages are used in many of the above example, other textual messages and documents may be processed without departing from the scope hereof. The following claims are intended to cover all generic and specific features described herein, as well as all statements of the scope of the present method and system, which, as a matter of language, might be said to fall there between.

Claims

1. A method for processing unstructured text, comprising:

receiving a message stream, the message stream including a plurality of unstructured text messages originating from at least one homogeneous source;

capturing at least a subset of the text messages as an exploration set;

displaying the text messages of the exploration set to an analyst for review;

receiving at least one text category from the analyst for each displayed text message;

associating each text category with at least one text message within the exploration set, the associated categories and messages providing a classification model;

initiating an automated training process to categorize text messages based on the classification model.