US20110215063A1 - Jewelry Display System - Google Patents

Jewelry Display System Download PDF

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Publication number
US20110215063A1
US20110215063A1 US12/938,373 US93837310A US2011215063A1 US 20110215063 A1 US20110215063 A1 US 20110215063A1 US 93837310 A US93837310 A US 93837310A US 2011215063 A1 US2011215063 A1 US 2011215063A1
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Prior art keywords
display
jewelry
earring
wall
ladder
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Abandoned
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US12/938,373
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Janet Wolpert
Richard Wolpert
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Individual
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Individual
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Priority to US12/938,373 priority Critical patent/US20110215063A1/en
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    • AHUMAN NECESSITIES
    • A45HAND OR TRAVELLING ARTICLES
    • A45CPURSES; LUGGAGE; HAND CARRIED BAGS
    • A45C11/00Receptacles for purposes not provided for in groups A45C1/00-A45C9/00
    • A45C11/16Jewel boxes
    • AHUMAN NECESSITIES
    • A47FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47FSPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F7/00Show stands, hangers, or shelves, adapted for particular articles or materials
    • A47F7/02Show stands, hangers, or shelves, adapted for particular articles or materials for jewellery, dentures, watches, eye-glasses, lenses, or the like

Definitions

  • the present invention relates to a jewelry display system, and more particularly to a jewelry display system featuring a jewelry tray and various display components that fit inside of the tray and/or on the edges of the tray.
  • the display components can be quickly arranged about a display surface at a trade, retail, or home show and just as quickly returned to the jewelry tray for storage and transportation.
  • a variety of jewelry display apparatuses are well-known for use in making direct sales in the jewelry industry. Many of these are suitable only for permanent retail establishments, such as the glass enclosed jewelry cases common in jewelry stores across the country. Different display options are necessary for use in more temporary settings.
  • many different sellers of jewelry and/or jewelry-making supplies will have tables or “booths” at which they display their goods for sale. These shows are often held over a weekend and rarely last longer than one week. They are frequently held in convention centers and hotels. Thus, the jewelry seller at these shows needs a smaller and more portable display than the glass enclosed case used in permanent retail establishments.
  • sellers of smaller stature may not be able to lift or maneuver the display items well enough to use display items like these. Also, sellers who drive smaller vehicles may not have sufficient space in their vehicles to transport these display items.
  • These industry standard jewelry trays are used to display, store and transport jewelry.
  • the trays are rectangular in shape and are approximately 81 ⁇ 4′′ inches wide, 141 ⁇ 2′′ inches long, and have a variety of depths that range from one inch to 6 inches. The most common depths used are 2 inches and 3 inches.
  • the side walls of these trays are approximately 1 ⁇ 4′′ inch thick.
  • Jewelry trays are available from multiple sources. Some variations of them are made of plastic or wood and covered with leather or similar material, both usually with their interior lined in fabric, frequently velvet, to protect the jewelry from scratches and other damage.
  • sellers are not aware of the space available to display their jewelry. If the host provides only a small area for display, sellers are unable to use large display items that are common in the industry. In these situations, sellers may be unable to display their jewelry in an attractive manner or must limit the amount of jewelry displayed. If sellers only have large display items, they may be relegated to laying their jewelry flat on whatever table the host provides, thus losing all ability of providing an artistic presentation of their jewelry.
  • existing jewelry display options typically are awkward to transport to the display site, require assembly, and/or increase the number, size, and/or weight of transportation containers. Additionally, the existing options do not fit in a standard jewelry tray that is widely used for storage, transporting and display of jewelry. Earring displays in particular are often in irregular shapes, requiring unusual shaped containers for storage and transport, significantly increasing the number of trips that the user must make to and from vehicle to setup destination, and increasing the cost of shipping or baggage fees if travelling by plane to more distant trade, retail or home shows. Once sellers arrives at the point of setup with their jewelry and display devices, their display must not only frequently be assembled, but filled with the items of jewelry that are to be displayed. In the trade/retail/home show jewelry business, time spent on display setup is time taken away from more productive business activities.
  • the various pieces of this jewelry display system work together to eliminate many of the difficulties described above.
  • the system can also be used at home to relieve clutter on dressers and counter tops.
  • the nesting display block can be a ring bar, an earring display, or be modified as needed to provide smaller table displays for items that sellers wish to highlight.
  • FIG. 1 is a perspective view of a jewelry display system of the present invention.
  • FIG. 2 is a perspective view of an earring ladder of the present invention in the display position on a jewelry tray.
  • FIG. 3 is a perspective front view of an earring ladder, an earring wall and a necklace wall of the present invention.
  • FIG. 3 a is an enlarged view of the bottom edge of an earring ladder of the present invention as indicated on the earring ladder.
  • FIG. 3 b is an enlarged view of the bottom edge of an earring wall or necklace wall of the present invention as indicated on the earring wall and necklace wall in FIG. 3 .
  • FIG. 4 is a perspective front and side view of a necklace wall of the present invention in the display position on a jewelry tray.
  • FIG. 5 is an exploded perspective view of a necklace wall of the present invention.
  • FIG. 6 is an exploded perspective view of four nesting display blocks of the present invention, specifically, showing three earring display blocks able to be nested inside a ring bar.
  • FIG. 7 is a perspective side view of a bracelet bar of the present invention installed on an earring ladder which is shown on a swivel base.
  • FIG. 9 is a side view of a bracelet bar of the present invention.
  • FIG. 10 is an overhead perspective view of a swivel base and vertical wall segment stored inside a jewelry tray.
  • FIG. 11 is a side view of a swivel base.
  • FIG. 13 is a front perspective view of an edge bracelet bar nesting block of the present invention.
  • FIG. 14 is a side perspective view of an edge ring nesting block of the present invention, frozen in motion as it was to be installed on a wall of a jewelry tray.
  • FIG. 15 is a side perspective view of a cross bar of the present invention installed length-wise between two earring ladders that are on either end of a jewelry tray.
  • FIG. 16 is a side perspective view of a cross bar of the present invention.
  • FIG. 17 is a side perspective view of a shoulder display of the present invention frozen in motion as it was about to be installed on top of an earring ladder, which is on a wall of a jewelry tray.
  • FIG. 18 is a front perspective view of a detachable necklace wall of the present invention.
  • FIG. 20 is a side perspective view of a post earring display of the present invention, which is installed on an earring ladder on a jewelry tray;
  • FIG. 20 a is a close up side perspective view of a post earring display of the present invention.
  • FIG. 1 an exemplary embodiment of the inventive jewelry display system 1 is shown with various components.
  • the jewelry tray 2 is shown on which other components may be removably installed.
  • the jewelry tray 2 has a floor 3 , which is a substantially planar surface that can sit on a table or other surface when displaying or storing jewelry.
  • the jewelry tray 2 also has several walls 4 , also referred to as vertical wall elements.
  • the walls 4 are located at the extreme lateral edges of the floor 3 of the jewelry tray 2 .
  • the walls 4 are substantially planar and are located in a plane that is essentially perpendicular to the plane in which the floor 3 lies.
  • An exemplary embodiment of a jewelry tray 2 shown in FIG. 1 is generally rectangular in shape, but other shapes could be adopted within the scope of this invention.
  • the jewelry display system 1 further includes at least one vertical edge component, which can have many different configurations within the scope of this invention.
  • Three exemplary embodiments of a vertical edge component shown in these figures are an earring ladder 10 , an earring wall 11 , and a necklace wall 12 .
  • Each vertical edge component includes a bottom edge 6 and a display assembly 5 .
  • a display assembly 5 typically includes a collection of structures that work together to display one or more types of jewelry (i.e., necklaces, bracelets, earrings, or rings) as desired by the seller or a user in the user's home.
  • the specific features of the display assembly 5 of each of the exemplary vertical edge components are addressed when discussing the details of each of those components below.
  • a vertical edge component within the scope of this invention has three exemplary embodiments, specifically an earring ladder 10 , an earring wall 11 , or a necklace wall 12 .
  • Each vertical edge component has a bottom edge 6 that defines a channel 7 .
  • the channel 7 has side walls 8 and a top 9 that together are shaped to removably receive the walls 4 of the jewelry tray 2 .
  • the vertical edge component will remain upright in its display position without requiring additional supports.
  • the earring ladder 10 is another type of edge display component.
  • Earring ladder 10 includes upright posts 20 and at least one side bar 21 .
  • the upright posts 20 and at least one side bar 21 together form a ladder shape.
  • the Figures show multiple side bars 21 in use but it is understood that an earring ladder 10 within the scope of this invention could include only one side bar 21 .
  • Earring ladder 10 also optionally includes a top ridge 22 and a pull ribbon 23 .
  • the top ridge 22 provides additional structural stability and can be used as an attachment point for removable optional attachments discussed herein. However, top ridge 22 is an optional feature of the earring ladder 10 .
  • Pull ribbon 23 another optional feature of earring ladder 10 , provides for ease of removing earring ladder 10 from a jewelry tray 2 when the earring ladder 10 is stored inside the jewelry tray 2 .
  • Earrings are often sold on cards made of plastic or similar material. These cards are well known in the industry and to members of the general public who have purchased earrings in retail stores in the last several decades.
  • the earring ladder 10 is designed to allow the plastic cards (not pictured) to be suspended from the at least one side bar 21 of the earring ladder 10 .
  • earring wall 11 and necklace wall 12 are two other exemplary embodiments of edge display components.
  • Earring wall 11 and necklace wall 12 are each composed of two display faces 14 that can be separated by a spacer 13 .
  • the earring wall 11 and the necklace wall 12 can also be made of one contiguous piece of wood, metal, plastic, or the like, as long as the bottom edge 6 still defines a channel 7 with side walls 8 and a top 9 .
  • the earring wall 11 and necklace wall 12 can also have the optional top ridge 22 and/or pull ribbon 23 (not presently shown in figures).
  • Necklace wall 12 includes at least one jewelry suspension hook 17 from which items of jewelry can be suspended for display and storage. While it is anticipated that the necklace wall 12 will primarily be used for displaying and storing necklaces, it is by no means limited to displaying only necklaces. Other items of jewelry can be displayed and/or stored using the necklace wall 12 within the scope of this invention.
  • necklace wall 12 also includes at least one jewelry positioning band 19 that can be made of elastic, ribbon, cloth, plastic, or any material that satisfactorily positions the jewelry suspended from the at least one jewelry suspension hook 17 to the seller's liking while providing minimal opportunity for scratching or other damage to the jewelry.
  • Earring wall 11 includes at least one jewelry positioning band 19 , which can be made of the same materials as that found on the necklace wall 12 .
  • the plastic cards used to display earrings can be suspended from the at least one jewelry positioning band 19 on the earring wall 11 .
  • earrings or other items of jewelry without plastic cards or other sales aids may be secured to the earring wall 11 for display or sale.
  • Earring wall 11 and necklace wall 12 each have a display face 14 made of a wood, plastic, metal, or a similar structural material sufficient to allow the earring wall 11 or necklace wall 12 to hold its shape during use.
  • the display face 14 of the earring wall 11 and necklace wall 12 is covered in velvet, satin, or another soft fabric in order to prevent scratching or other damage to the jewelry during display and storage. It is understood that a fabric or other soft covering is not required in order for the earring wall 11 or necklace wall 12 to fall within the scope of the present invention.
  • Earring wall 11 and necklace wall 12 each have a display position and storage position substantially the same as the earring ladder 10 .
  • Earring wall 11 and necklace wall 12 include a bottom edge 6 that defines a channel 7 with side walls 8 and a top 9 .
  • the channel 7 is adapted to receive the wall 4 of the jewelry tray 2 when the earring wall 11 or the necklace wall 12 are in the display position.
  • Earring wall 11 and necklace wall 12 are also adapted to be placed inside jewelry tray 2 of a corresponding shape and size.
  • the shapes of the earring wall 11 , necklace wall 12 , and jewelry trays 2 shown herein are generally rectangular, it is understood that these shapes are exemplary and other shapes fall within the scope of this invention.
  • FIG. 5 shows an exploded view of a necklace wall 12 that is manufactured by using a distinct separator 13 (instead of manufacturing the necklace wall 12 or earring wall 11 by making either of them all of one contiguous piece).
  • the exemplary embodiment of the necklace wall 12 is shown to include a display face 14 , several jewelry suspension hooks 17 , and a jewelry positioning band 19 .
  • the necklace wall 12 further includes a bottom edge 6 defining a channel 7 with side wall 8 and a top 9 .
  • One form of separator 13 this version itself in two pieces, although a multitude of varieties are within the scope of this invention—is shown between two display faces 14 . All of the edge display components can be stored inside a jewelry tray 2 with jewelry remaining on the component.
  • the nesting display blocks include a top 41 and a bottom 42 , which defines an opening 43 .
  • the opening 43 is sufficiently larger than the top 41 to allow the nesting display blocks 40 to be stacked inside or on top of each other when in storage, as shown in FIG. 6 .
  • FIG. 1 three earring card nesting display blocks 44 and one ring nesting display block 45 are shown.
  • the top 41 of an earring card nesting display block 44 defines a slot 46 that is adapted to receive plastic cards (not shown) on which earrings can be displayed or stored.
  • the top 41 of a ring nesting display block 45 is recessed and filled with a ring display substance 47 that is adapted to allow rings to be optimally viewed by purchasers, typically in a substantially upright position.
  • a ring display substance 47 that is adapted to allow rings to be optimally viewed by purchasers, typically in a substantially upright position.
  • Various forms of cloth, foam, fabric-covered-plastic or other materials can be used as a ring display substance 47 within the scope of this invention.
  • the exemplary embodiment shown in FIG. 1 uses a lightweight foam backing covered in a velvet material as its ring display substance 47 .
  • the ring nesting display block 45 is shown to be relatively larger than the earring card nesting display block 44 , it is understood that the relative sizes are not part of this invention and any size of the nesting display blocks 40 could fall within the scope of this invention, provided they can be stored inside a jewelry tray 2 .
  • FIGS. 7-11 A swivel base 30 and a bracelet bar 50 are shown in FIGS. 7-11 .
  • An earring ladder 10 is shown in FIG. 7 installed on a swivel base 30 , which includes a removable vertical wall segment 31 .
  • the swivel base 30 rotates the earring ladder 10 a full 360° which allows sellers and potential buyers easy access to both sides of the earring ladder 10 .
  • using the swivel base 30 allows a seller to expand the amount of jewelry that can be displayed at one time and increases flexibility in display.
  • an earring ladder 10 installed on a swivel base 30 could be set on a side table away from the primary display area which would allow guests (i.e., potential purchasers) to view the earrings at a different location.
  • the vertical wall segment 31 of the swivel base 30 is substantially the same width as the wall 4 of the jewelry tray 2 . This allows one side of the vertical wall segment 31 to be received by the channel 7 in the bottom edge 6 of the earring ladder 10 . While not shown in the Figures, it is understood that the earring wall 11 or necklace wall 12 can be installed on the swivel base 30 and its vertical wall segment 31 in essentially the same fashion as the earring ladder 10 .
  • swivel base 30 includes a top surface 36 and a swivel mechanism.
  • the swivel mechanism 35 can be any of any form that allows the swivel base to rotate substantially 360°.
  • the top surface 36 of the swivel 30 defines a channel 37 with side walls 38 and a bottom 39 that correspond to the bottom edge 6 , channel 7 , side walls, 8 and top 9 of the earring ladder 10 and other edge display components. This feature of the swivel 30 allows its channel 37 to receive the opposite side of the vertical wall segment 31 from the side received by the channel 7 received by the edge display component.
  • FIGS. 12-14 an edge nesting block 62 is shown in FIGS. 12 and 14 .
  • FIG. 12 shows an edge earring display nesting block 63
  • FIG. 14 shows an edge display nesting block 64 in the process of being installed on a jewelry tray 2 .
  • These edge nesting blocks 62 includes all the same features as the nesting display blocks 40 with the difference being the edge nesting blocks 62 have a bottom edge 66 that defines a channel 67 with side walls 68 and a top 69 .
  • the channel 67 is adapted to receive a wall 4 of a jewelry tray 2 or a vertical wall segment 31 of a swivel base 30 .
  • the edge nesting blocks similarly nest inside one another when stored and fit inside a jewelry tray 2 .
  • FIGS. 15 and 16 An exemplary cross bar 85 is shown in FIGS. 15 and 16 and is suspended between two earring ladders 10 installed on opposite walls 4 of a jewelry tray 2 in order to provide additional display space for rings, earrings, necklaces, and/or bracelets. While the version of the cross bar 85 shown is suspended length-wise above a jewelry tray 2 , it is understood that this invention contemplates that a smaller cross bar 85 could be used if earring ladders 10 were installed across a shorter width of a jewelry tray 2 .
  • a cross bar 85 includes two support ends 86 and a display bar 87 .
  • the support ends 86 are adapted to engage with a side bar 21 of an earring ladder 10 and support the weight of the cross bar 85 and any jewelry displayed thereon.
  • An exemplary support end 86 shown has two horizontal supports 88 that are substantially parallel with each other and in essentially the same plane as the display bar 87 .
  • Each horizontal support 88 is connected to a vertical support 89 that is adapted to engage with the side bar 21 of the earring ladder 10 and prevent the cross bar 85 from becoming unintentionally dislodged during display.
  • a seller should select a display bar 87 that is sized accordingly, but this is a matter of personal choice in the use of this invention. It is understood that any size of display bar 87 that fits within a jewelry tray 2 falls within the scope of this invention.
  • FIG. 17 shows a shoulder display 92 which designed to show how a necklace might appear on a person's neck.
  • the shoulder display 92 includes a shoulder curve 93 and a support arm 94 .
  • the support arm 94 has a bottom edge 96 that defines a channel 97 with side walls 98 and a top 99 . While the interior of the support arm 94 is not visible from FIG. 17 , it is substantially similar to the channel 7 defined by the bottom edge of the edge display components and substantially similar to the channel 67 defined by the edge nesting blocks 62 .
  • the channel 97 of the support arm 94 of a shoulder display 92 is adapted to receive a top ridge 22 of an earring ladder 10 , securing the shoulder display 92 to the earring ladder 10 while on display.
  • FIGS. 18 and 19 show an exemplary detachable necklace wall 100 which includes a display face 102 , at least one support 104 and at least one necklace suspension hook 106 .
  • a display face 102 of the detachable necklace wall 100 is comparable to the display face 14 of a necklace wall 12 . It can be made of wood, plastic, metal or any comparable material and optionally covered with fabric, such as velvet or satin, if so desired by the seller, as a possible way to help reduce scratches and other wear and damage to jewelry.
  • At least one support 104 is necessary because a detachable necklace wall 100 is installed on an earring ladder 10 , thus the at least one support 104 is adapted to engage with a side bar 21 of an earring ladder 10 in order to secure the detachable necklace wall 100 .
  • the exemplary detachable necklace wall 100 shown has two supports 104 , but as few as one or as many as the ladder 10 has side arms 21 could fall within the scope of this invention.
  • a detachable necklace wall 100 also includes at least one necklace suspension hook 106 . A different variation of a necklace suspension hook 106 is shown here than what has been seen in other figures. FIGS.
  • FIG. 18 and 19 show a block style necklace suspension hook 106 so that when the detachable necklace wall 100 is viewed from it front, it somewhat resembles a section of a medieval castle wall.
  • a jewelry positioning strap similar to that shown on FIG. 5 can optionally be installed within the scope of the invention, but is not shown here.
  • FIG. 20 shows a post earring display 110 that includes a front 112 a top 114 and a back 116 , which together define a channel 117 that is adapted to receive a side bar 21 from an earring ladder 10 .
  • the front 112 of a post earring display 110 defines at least one hole 120 through which post earrings can be inserted with the back of the earring applied once the post has gone through the at least one hole 120 .
  • An exemplary post earring display 110 as shown has multiple holes for displaying multiple pairs of earrings.
  • Front 112 can define several rows of holes 120 within the scope of this invention.
  • the earring ladder 10 , necklace wall 12 and earring wall 11 may be stored in a jewelry tray 2 with jewelry remaining on the display items.
  • a bracelet bar 50 can be used to display necklaces and a detachable necklace wall 100 can be used to display bracelets, all within the scope of this invention.

Abstract

A jewelry display system where each component fits inside an industry standard jewelry tray. The system includes at least one vertical display component (including earring ladder and wall, necklace wall) that engages with an edge of the vertical walls of the jewelry tray to support itself in its upright display position. When in an essentially horizontal storage position, the display component fits inside the jewelry tray. Other components of the system include a bracelet bar that engages with one of the rungs of the earring ladder, a swivel base on which a vertical display component can be installed, and nesting display blocks that nest inside each for and display earrings, rings, and other items of jewelry.

Description

    CROSS-REFERENCE TO RELATED APPLICATION
  • This non-provisional application claims priority under 35 U.S.C. §119, of U.S. Provisional Patent Application No. 61/280,219 filed Nov. 2, 2009, 61/280,498 filed Nov. 5, 2009, and 61/284,602 filed Dec. 22, 2009, the entire disclosures of which are all hereby incorporated herein by reference in their entireties.
  • STATEMENT REGARDING FEDERALLY SPONSORED RESEARCH OR DEVELOPMENT
  • N/A
  • FIELD OF THE INVENTION
  • The present invention relates to a jewelry display system, and more particularly to a jewelry display system featuring a jewelry tray and various display components that fit inside of the tray and/or on the edges of the tray. The display components can be quickly arranged about a display surface at a trade, retail, or home show and just as quickly returned to the jewelry tray for storage and transportation.
  • BACKGROUND OF THE INVENTION
  • A variety of jewelry display apparatuses are well-known for use in making direct sales in the jewelry industry. Many of these are suitable only for permanent retail establishments, such as the glass enclosed jewelry cases common in jewelry stores across the country. Different display options are necessary for use in more temporary settings. In trade or retail shows, many different sellers of jewelry and/or jewelry-making supplies will have tables or “booths” at which they display their goods for sale. These shows are often held over a weekend and rarely last longer than one week. They are frequently held in convention centers and hotels. Thus, the jewelry seller at these shows needs a smaller and more portable display than the glass enclosed case used in permanent retail establishments.
  • Additionally, direct sales in the jewelry industry also includes jewelry sales either by means of home shows or parties. Jewelry sellers are rarely the hosts or hostesses of the home shows or parties. (For ease of reading, the term “host” will be used throughout this document and is intended to be gender neutral.) Thus, jewelry sellers at home shows (and also at retail and trade shows) rarely have complete control over the space available for displaying their handiwork and often have never seen the home until a short time before the home show or party. This requires sellers to transport not only the jewelry that they offer for sale, but all of the devices necessary to display the jewelry as well.
  • For home shows in particular, sellers will arrive at the host's home earlier than the guests are scheduled to arrive in order to arrange the jewelry display. But even with extra time, existing display options are deficient in a variety of ways. Many existing display items are large and require bulky containers and extra baggage to store the display items in addition to industry standard jewelry trays that contain the actual jewelry.
  • Because of the size and cumbersome nature of these display items, sellers of smaller stature may not be able to lift or maneuver the display items well enough to use display items like these. Also, sellers who drive smaller vehicles may not have sufficient space in their vehicles to transport these display items.
  • These industry standard jewelry trays are used to display, store and transport jewelry. The trays are rectangular in shape and are approximately 8¼″ inches wide, 14½″ inches long, and have a variety of depths that range from one inch to 6 inches. The most common depths used are 2 inches and 3 inches. The side walls of these trays are approximately ¼″ inch thick. Jewelry trays are available from multiple sources. Some variations of them are made of plastic or wood and covered with leather or similar material, both usually with their interior lined in fabric, frequently velvet, to protect the jewelry from scratches and other damage.
  • In an attempt to overcome some of the difficulties caused by large display items, other existing display devices can be disassembled for transport and storage but these require assembly at the point of use. This assembly time takes sellers away from the host at a time when sellers needs to be in conversation with the host to learn about the host's likes and dislikes in jewelry as well as learning about the customers that will be attending the party. Additionally, these display items still require sellers to carry additional baggage to transport the display items separately from the jewelry they transport.
  • Often sellers are not aware of the space available to display their jewelry. If the host provides only a small area for display, sellers are unable to use large display items that are common in the industry. In these situations, sellers may be unable to display their jewelry in an attractive manner or must limit the amount of jewelry displayed. If sellers only have large display items, they may be relegated to laying their jewelry flat on whatever table the host provides, thus losing all ability of providing an artistic presentation of their jewelry.
  • To summarize, existing jewelry display options—whether single devices or attempts at coordinated systems—typically are awkward to transport to the display site, require assembly, and/or increase the number, size, and/or weight of transportation containers. Additionally, the existing options do not fit in a standard jewelry tray that is widely used for storage, transporting and display of jewelry. Earring displays in particular are often in irregular shapes, requiring unusual shaped containers for storage and transport, significantly increasing the number of trips that the user must make to and from vehicle to setup destination, and increasing the cost of shipping or baggage fees if travelling by plane to more distant trade, retail or home shows. Once sellers arrives at the point of setup with their jewelry and display devices, their display must not only frequently be assembled, but filled with the items of jewelry that are to be displayed. In the trade/retail/home show jewelry business, time spent on display setup is time taken away from more productive business activities.
  • Accordingly, there is a present need to provide for a jewelry display system that addresses all of these problems.
  • SUMMARY OF THE INVENTION
  • The various pieces of this jewelry display system work together to eliminate many of the difficulties described above. The system can also be used at home to relieve clutter on dressers and counter tops. Each of the items—the edge display component (typically an earring ladder, necklace wall, or earring wall) bracelet bar, swivel base, and nesting display block—conveniently fit inside the industry standard jewelry tray. This allows fully loaded displays to be stored inside the tray for transport and eliminates additional baggage required to carry display items. It also allows for quick setup, flexible display designs, and adapts easily to space constraints. The nesting display block can be a ring bar, an earring display, or be modified as needed to provide smaller table displays for items that sellers wish to highlight. In any configuration, nesting display blocks are designed to stack on top of each other, allowing for multiple pieces to be carried in a small space. When laid flat, the nesting display blocks fit inside the industry standard jewelry tray. The bracelet bar fits inside and hangs on the earring ladder to display bracelets. The earring ladder and necklace wall can be displayed on the edge of a standard tray or on the swivel base assembly. The swivel base allows 360 degree viewing of either the earring ladder or necklace wall.
  • BRIEF DESCRIPTION OF THE DRAWINGS
  • FIG. 1 is a perspective view of a jewelry display system of the present invention.
  • FIG. 2 is a perspective view of an earring ladder of the present invention in the display position on a jewelry tray.
  • FIG. 3 is a perspective front view of an earring ladder, an earring wall and a necklace wall of the present invention. Inset FIG. 3 a is an enlarged view of the bottom edge of an earring ladder of the present invention as indicated on the earring ladder. Inset FIG. 3 b is an enlarged view of the bottom edge of an earring wall or necklace wall of the present invention as indicated on the earring wall and necklace wall in FIG. 3.
  • FIG. 4 is a perspective front and side view of a necklace wall of the present invention in the display position on a jewelry tray.
  • FIG. 5 is an exploded perspective view of a necklace wall of the present invention.
  • FIG. 6 is an exploded perspective view of four nesting display blocks of the present invention, specifically, showing three earring display blocks able to be nested inside a ring bar.
  • FIG. 7 is a perspective side view of a bracelet bar of the present invention installed on an earring ladder which is shown on a swivel base.
  • FIG. 8 is a perspective overhead view of a bracelet bar of the present invention.
  • FIG. 9 is a side view of a bracelet bar of the present invention.
  • FIG. 10 is an overhead perspective view of a swivel base and vertical wall segment stored inside a jewelry tray.
  • FIG. 11 is a side view of a swivel base.
  • FIG. 12 is a front perspective view of an edge earring display nesting block of the present invention.
  • FIG. 13 is a front perspective view of an edge bracelet bar nesting block of the present invention.
  • FIG. 14 is a side perspective view of an edge ring nesting block of the present invention, frozen in motion as it was to be installed on a wall of a jewelry tray.
  • FIG. 15 is a side perspective view of a cross bar of the present invention installed length-wise between two earring ladders that are on either end of a jewelry tray.
  • FIG. 16 is a side perspective view of a cross bar of the present invention.
  • FIG. 17 is a side perspective view of a shoulder display of the present invention frozen in motion as it was about to be installed on top of an earring ladder, which is on a wall of a jewelry tray.
  • FIG. 18 is a front perspective view of a detachable necklace wall of the present invention.
  • FIG. 19 is a side view of a detachable necklace wall of the present invention.
  • FIG. 20 is a side perspective view of a post earring display of the present invention, which is installed on an earring ladder on a jewelry tray; FIG. 20 a is a close up side perspective view of a post earring display of the present invention.
  • DETAILED DESCRIPTION OF THE DRAWINGS
  • In the following description of the exemplary embodiments, the same reference numerals are used for the same elements or elements functioning in the same way, wherein the elements already described with respect to lower numbered figures that are also found in higher numbered figures are provided with the same reference numerals.
  • With respect to FIG. 1, an exemplary embodiment of the inventive jewelry display system 1 is shown with various components. The jewelry tray 2 is shown on which other components may be removably installed. As seen on FIGS. 1 and 2, the jewelry tray 2 has a floor 3, which is a substantially planar surface that can sit on a table or other surface when displaying or storing jewelry. The jewelry tray 2 also has several walls 4, also referred to as vertical wall elements. The walls 4 are located at the extreme lateral edges of the floor 3 of the jewelry tray 2. The walls 4 are substantially planar and are located in a plane that is essentially perpendicular to the plane in which the floor 3 lies. An exemplary embodiment of a jewelry tray 2 shown in FIG. 1 is generally rectangular in shape, but other shapes could be adopted within the scope of this invention.
  • As seen in FIGS. 1-4, the jewelry display system 1 further includes at least one vertical edge component, which can have many different configurations within the scope of this invention. Three exemplary embodiments of a vertical edge component shown in these figures are an earring ladder 10, an earring wall 11, and a necklace wall 12. Each vertical edge component includes a bottom edge 6 and a display assembly 5. A display assembly 5 typically includes a collection of structures that work together to display one or more types of jewelry (i.e., necklaces, bracelets, earrings, or rings) as desired by the seller or a user in the user's home. The specific features of the display assembly 5 of each of the exemplary vertical edge components are addressed when discussing the details of each of those components below.
  • A vertical edge component within the scope of this invention has three exemplary embodiments, specifically an earring ladder 10, an earring wall 11, or a necklace wall 12. Each vertical edge component has a bottom edge 6 that defines a channel 7. The channel 7 has side walls 8 and a top 9 that together are shaped to removably receive the walls 4 of the jewelry tray 2. When the channel 7 of the vertical edge component is placed over one of the walls 4 of the jewelry tray 2, the vertical edge component will remain upright in its display position without requiring additional supports. This allows the seller to display his or her jewelry along the edges, or walls 4, of the jewelry tray 2 without the need to carry additional display items and their necessary baggage, thus reducing the amount of time the seller would need to spend on setting up and putting away his or her display at retail, trade, craft, or home shows. This also reduces the weight of material a seller would need to carry and lessens the space needed in the seller's vehicle for transporting display items and jewelry to the site of the retail, home, trade, or craft show.
  • The earring ladder 10 is another type of edge display component. Earring ladder 10 includes upright posts 20 and at least one side bar 21. The upright posts 20 and at least one side bar 21 together form a ladder shape. The Figures show multiple side bars 21 in use but it is understood that an earring ladder 10 within the scope of this invention could include only one side bar 21. Earring ladder 10 also optionally includes a top ridge 22 and a pull ribbon 23. The top ridge 22 provides additional structural stability and can be used as an attachment point for removable optional attachments discussed herein. However, top ridge 22 is an optional feature of the earring ladder 10. Pull ribbon 23, another optional feature of earring ladder 10, provides for ease of removing earring ladder 10 from a jewelry tray 2 when the earring ladder 10 is stored inside the jewelry tray 2.
  • Earring ladder 10 has a display position and a storage position. Its display position is generally upright or vertical and is typically used by jewelry sellers to display their jewelry to purchasers and other interested persons. The storage position of earring ladder 10 is generally horizontal and occurs when one places the earring ladder 10 inside the jewelry tray 2. The earring ladder 10 is generally shaped to be stored inside a correspondingly shaped jewelry tray 2. While the shapes of the earring ladders 10 and jewelry trays 2 shown herein are generally rectangular, it is understood that these shapes are exemplary and other shapes fall within the scope of this invention.
  • As seen in FIG. 3 a, earring ladder 10 has a bottom edge 6 that defines a channel 7 that has side walls 8 and a top 9. The channel 7 of the earring ladder 10 is generally formed to receive the wall 4 of the jewelry tray 2 when the earring ladder 10 is in its display position.
  • Earrings are often sold on cards made of plastic or similar material. These cards are well known in the industry and to members of the general public who have purchased earrings in retail stores in the last several decades. The earring ladder 10 is designed to allow the plastic cards (not pictured) to be suspended from the at least one side bar 21 of the earring ladder 10.
  • With reference to FIG. 3 and inset FIG. 3 b, earring wall 11 and necklace wall 12 are two other exemplary embodiments of edge display components. Earring wall 11 and necklace wall 12 are each composed of two display faces 14 that can be separated by a spacer 13. It is also understood that the earring wall 11 and the necklace wall 12 can also be made of one contiguous piece of wood, metal, plastic, or the like, as long as the bottom edge 6 still defines a channel 7 with side walls 8 and a top 9. The earring wall 11 and necklace wall 12 can also have the optional top ridge 22 and/or pull ribbon 23 (not presently shown in figures).
  • Necklace wall 12 includes at least one jewelry suspension hook 17 from which items of jewelry can be suspended for display and storage. While it is anticipated that the necklace wall 12 will primarily be used for displaying and storing necklaces, it is by no means limited to displaying only necklaces. Other items of jewelry can be displayed and/or stored using the necklace wall 12 within the scope of this invention. necklace wall 12 also includes at least one jewelry positioning band 19 that can be made of elastic, ribbon, cloth, plastic, or any material that satisfactorily positions the jewelry suspended from the at least one jewelry suspension hook 17 to the seller's liking while providing minimal opportunity for scratching or other damage to the jewelry.
  • Earring wall 11 includes at least one jewelry positioning band 19, which can be made of the same materials as that found on the necklace wall 12. The plastic cards used to display earrings (not pictured) can be suspended from the at least one jewelry positioning band 19 on the earring wall 11. Alternatively, earrings or other items of jewelry without plastic cards or other sales aids may be secured to the earring wall 11 for display or sale.
  • Earring wall 11 and necklace wall 12 each have a display face 14 made of a wood, plastic, metal, or a similar structural material sufficient to allow the earring wall 11 or necklace wall 12 to hold its shape during use. In an exemplary embodiment, the display face 14 of the earring wall 11 and necklace wall 12 is covered in velvet, satin, or another soft fabric in order to prevent scratching or other damage to the jewelry during display and storage. It is understood that a fabric or other soft covering is not required in order for the earring wall 11 or necklace wall 12 to fall within the scope of the present invention.
  • Earring wall 11 and necklace wall 12 each have a display position and storage position substantially the same as the earring ladder 10. Earring wall 11 and necklace wall 12 include a bottom edge 6 that defines a channel 7 with side walls 8 and a top 9. The channel 7 is adapted to receive the wall 4 of the jewelry tray 2 when the earring wall 11 or the necklace wall 12 are in the display position. Earring wall 11 and necklace wall 12 are also adapted to be placed inside jewelry tray 2 of a corresponding shape and size. As with the earring ladder 10, while the shapes of the earring wall 11, necklace wall 12, and jewelry trays 2 shown herein are generally rectangular, it is understood that these shapes are exemplary and other shapes fall within the scope of this invention.
  • FIG. 5 shows an exploded view of a necklace wall 12 that is manufactured by using a distinct separator 13 (instead of manufacturing the necklace wall 12 or earring wall 11 by making either of them all of one contiguous piece). In FIG. 5, the exemplary embodiment of the necklace wall 12 is shown to include a display face 14, several jewelry suspension hooks 17, and a jewelry positioning band 19. The necklace wall 12 further includes a bottom edge 6 defining a channel 7 with side wall 8 and a top 9. One form of separator 13—this version itself in two pieces, although a multitude of varieties are within the scope of this invention—is shown between two display faces 14. All of the edge display components can be stored inside a jewelry tray 2 with jewelry remaining on the component.
  • Two exemplary embodiments of nesting display blocks 40 are shown in FIGS. 1 and 6. The nesting display blocks include a top 41 and a bottom 42, which defines an opening 43. The opening 43 is sufficiently larger than the top 41 to allow the nesting display blocks 40 to be stacked inside or on top of each other when in storage, as shown in FIG. 6. Referring to FIG. 1, three earring card nesting display blocks 44 and one ring nesting display block 45 are shown. The top 41 of an earring card nesting display block 44 defines a slot 46 that is adapted to receive plastic cards (not shown) on which earrings can be displayed or stored. The top 41 of a ring nesting display block 45 is recessed and filled with a ring display substance 47 that is adapted to allow rings to be optimally viewed by purchasers, typically in a substantially upright position. Various forms of cloth, foam, fabric-covered-plastic or other materials can be used as a ring display substance 47 within the scope of this invention. The exemplary embodiment shown in FIG. 1 uses a lightweight foam backing covered in a velvet material as its ring display substance 47. While the ring nesting display block 45 is shown to be relatively larger than the earring card nesting display block 44, it is understood that the relative sizes are not part of this invention and any size of the nesting display blocks 40 could fall within the scope of this invention, provided they can be stored inside a jewelry tray 2.
  • A swivel base 30 and a bracelet bar 50 are shown in FIGS. 7-11. An earring ladder 10 is shown in FIG. 7 installed on a swivel base 30, which includes a removable vertical wall segment 31. The swivel base 30 rotates the earring ladder 10 a full 360° which allows sellers and potential buyers easy access to both sides of the earring ladder 10. As shown in FIG. 1, using the swivel base 30 allows a seller to expand the amount of jewelry that can be displayed at one time and increases flexibility in display. If a seller is at a home show, for example, an earring ladder 10 installed on a swivel base 30 could be set on a side table away from the primary display area which would allow guests (i.e., potential purchasers) to view the earrings at a different location. The vertical wall segment 31 of the swivel base 30 is substantially the same width as the wall 4 of the jewelry tray 2. This allows one side of the vertical wall segment 31 to be received by the channel 7 in the bottom edge 6 of the earring ladder 10. While not shown in the Figures, it is understood that the earring wall 11 or necklace wall 12 can be installed on the swivel base 30 and its vertical wall segment 31 in essentially the same fashion as the earring ladder 10.
  • As seen in FIG. 11, swivel base 30 includes a top surface 36 and a swivel mechanism. The swivel mechanism 35 can be any of any form that allows the swivel base to rotate substantially 360°. The top surface 36 of the swivel 30 defines a channel 37 with side walls 38 and a bottom 39 that correspond to the bottom edge 6, channel 7, side walls, 8 and top 9 of the earring ladder 10 and other edge display components. This feature of the swivel 30 allows its channel 37 to receive the opposite side of the vertical wall segment 31 from the side received by the channel 7 received by the edge display component. When disassembled as shown in FIG. 10, the swivel base 30 with its vertical wall segment 31 are adapted to be stored inside a jewelry tray 2. While the top surface 36 of the swivel base 30 as shown is generally circular in shape, it is understood that any shapes of the top surface 36 of the swivel base 30 could fall within the scope of this invention.
  • With reference to FIGS. 7-9, a bracelet bar 50 is shown installed on an earring ladder 10. The bracelet bar 50 includes a support member 51 and at least one display arm 52. The support member 51 includes a bottom edge 56 that defines channel 57 with side walls 58 and top 59. The channel 57 is adapted to receive a sidebar 21 of an earring ladder 10. A bracelet bar 50 also includes at least one display arm 52 which is attached to the support member 51 by a connecting bar 53. While referred to as a bracelet bar 50, it is understood that any item of jewelry could be displayed on the bracelet bar 50. Additionally, the bracelet bar 50 could be installed on a swivel base 30 by inserting the vertical wall segment 31 into the channel 57. The bracelet bar 50 is also designed to be stored inside the jewelry tray 2.
  • Referring to FIGS. 12-14, an edge nesting block 62 is shown in FIGS. 12 and 14. FIG. 12 shows an edge earring display nesting block 63 and FIG. 14 shows an edge display nesting block 64 in the process of being installed on a jewelry tray 2. These edge nesting blocks 62 includes all the same features as the nesting display blocks 40 with the difference being the edge nesting blocks 62 have a bottom edge 66 that defines a channel 67 with side walls 68 and a top 69. The channel 67 is adapted to receive a wall 4 of a jewelry tray 2 or a vertical wall segment 31 of a swivel base 30. In addition to having substantially the same top features as their comparably-named nesting blocks, the edge nesting blocks similarly nest inside one another when stored and fit inside a jewelry tray 2.
  • FIG. 13 is an edge bracelet bar 75 includes a base 80 with a bottom edge 76 that defines a channel 77 with side walls 78 and a top 79. Like an edge nesting block 62, the channel 77 of the edge bracelet bar 75 is adapted to receive a wall 4 of a jewelry tray 2 or a vertical wall segment 31 of a swivel base 30. An edge bracelet bar 75 also includes a display arm 72 that is substantially similar to the display arm 52 of the bracelet bar 50. The display arm 72 is connected to the base 80 with at least one attachment arm 81. The edge bracelet bar 75 fits inside a jewelry tray 2 when stored.
  • An exemplary cross bar 85 is shown in FIGS. 15 and 16 and is suspended between two earring ladders 10 installed on opposite walls 4 of a jewelry tray 2 in order to provide additional display space for rings, earrings, necklaces, and/or bracelets. While the version of the cross bar 85 shown is suspended length-wise above a jewelry tray 2, it is understood that this invention contemplates that a smaller cross bar 85 could be used if earring ladders 10 were installed across a shorter width of a jewelry tray 2.
  • A cross bar 85 includes two support ends 86 and a display bar 87. The support ends 86 are adapted to engage with a side bar 21 of an earring ladder 10 and support the weight of the cross bar 85 and any jewelry displayed thereon. An exemplary support end 86 shown has two horizontal supports 88 that are substantially parallel with each other and in essentially the same plane as the display bar 87. Each horizontal support 88 is connected to a vertical support 89 that is adapted to engage with the side bar 21 of the earring ladder 10 and prevent the cross bar 85 from becoming unintentionally dislodged during display. If intended to be used with rings, a seller should select a display bar 87 that is sized accordingly, but this is a matter of personal choice in the use of this invention. It is understood that any size of display bar 87 that fits within a jewelry tray 2 falls within the scope of this invention.
  • FIG. 17 shows a shoulder display 92 which designed to show how a necklace might appear on a person's neck. The shoulder display 92 includes a shoulder curve 93 and a support arm 94. The support arm 94 has a bottom edge 96 that defines a channel 97 with side walls 98 and a top 99. While the interior of the support arm 94 is not visible from FIG. 17, it is substantially similar to the channel 7 defined by the bottom edge of the edge display components and substantially similar to the channel 67 defined by the edge nesting blocks 62. The channel 97 of the support arm 94 of a shoulder display 92 is adapted to receive a top ridge 22 of an earring ladder 10, securing the shoulder display 92 to the earring ladder 10 while on display. A shoulder display 92 may also include an additional display bar 95 on which items of jewelry may be displayed. An exemplary display bar 95 will be either removable, hinged or otherwise provide ease of access for sliding bracelets, earrings, rings and necklaces on it. However, if a seller does not intend to display rings on a display bar 95, then the display bar 95 may be fixably attached to the shoulder display 92 as other items of jewelry can be more easily added to and removed from a display bar 95 than rings by adding hooks, latches and the like which have long been familiar on articles of jewelry.
  • FIGS. 18 and 19 show an exemplary detachable necklace wall 100 which includes a display face 102, at least one support 104 and at least one necklace suspension hook 106. A display face 102 of the detachable necklace wall 100 is comparable to the display face 14 of a necklace wall 12. It can be made of wood, plastic, metal or any comparable material and optionally covered with fabric, such as velvet or satin, if so desired by the seller, as a possible way to help reduce scratches and other wear and damage to jewelry. At least one support 104 is necessary because a detachable necklace wall 100 is installed on an earring ladder 10, thus the at least one support 104 is adapted to engage with a side bar 21 of an earring ladder 10 in order to secure the detachable necklace wall 100. The exemplary detachable necklace wall 100 shown has two supports 104, but as few as one or as many as the ladder 10 has side arms 21 could fall within the scope of this invention. A detachable necklace wall 100 also includes at least one necklace suspension hook 106. A different variation of a necklace suspension hook 106 is shown here than what has been seen in other figures. FIGS. 18 and 19 show a block style necklace suspension hook 106 so that when the detachable necklace wall 100 is viewed from it front, it somewhat resembles a section of a medieval castle wall. A jewelry positioning strap similar to that shown on FIG. 5, for example, can optionally be installed within the scope of the invention, but is not shown here.
  • FIG. 20 shows a post earring display 110 that includes a front 112 a top 114 and a back 116, which together define a channel 117 that is adapted to receive a side bar 21 from an earring ladder 10. The front 112 of a post earring display 110 defines at least one hole 120 through which post earrings can be inserted with the back of the earring applied once the post has gone through the at least one hole 120. An exemplary post earring display 110 as shown has multiple holes for displaying multiple pairs of earrings. Front 112 can define several rows of holes 120 within the scope of this invention.
  • The earring ladder 10, necklace wall 12 and earring wall 11 may be stored in a jewelry tray 2 with jewelry remaining on the display items.
  • All of the components of this invention can be made from plastic, wood, metal or a similar material, unless specifically stated otherwise, depending on the needs and preferences of the user, all within the scope of this invention. Also, many of the components of the display system of the present invention have been referred to herein by way of the item of jewelry that might be most obviously suited for display and storage thereon. However, none of the reference names are intended to limit the scope of this invention. By way of example and not limitation, a bracelet bar 50 can be used to display necklaces and a detachable necklace wall 100 can be used to display bracelets, all within the scope of this invention.
  • The foregoing description and accompanying drawings illustrate the principles, preferred embodiments and modes of operation of the invention. However, the invention should not be construed as being limited to the particular embodiments discussed above. Additional variations of the embodiments discussed above will be appreciated by those skilled in the art.
  • The above-described embodiments should be regarded as illustrative rather than restrictive. Accordingly, it should be appreciated that variations to those embodiments can be made by those skilled in the art without departing from the scope of the invention as defined by the following claims.

Claims (1)

1. A jewelry display system comprising:
a rectangular jewelry tray having:
a floor; and
a plurality of vertical wall elements, each vertical wall element disposed at one of the extreme lateral edges of the floor of the jewelry tray, the floor and vertical wall elements together defining a tray interior; and
at least one edge display component having:
a bottom edge defining a channel adapted to detachably receive one vertical wall element of the jewelry tray when the at least one edge display component is in a display position; and
a display assembly, said at least one edge display component having a storage position and a display position; and
said rectangular jewelry tray adapted to receive said at least one edge display component when said at least one edge display component is in the storage position.
US12/938,373 2009-11-02 2010-11-05 Jewelry Display System Abandoned US20110215063A1 (en)

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