US20100036728A1 - Real time navigation and advertising platform for public transportation - Google Patents

Real time navigation and advertising platform for public transportation Download PDF

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Publication number
US20100036728A1
US20100036728A1 US12/583,147 US58314709A US2010036728A1 US 20100036728 A1 US20100036728 A1 US 20100036728A1 US 58314709 A US58314709 A US 58314709A US 2010036728 A1 US2010036728 A1 US 2010036728A1
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Prior art keywords
information
vehicle
passengers
advertisements
public transportation
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US12/583,147
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Pini Pechenick
Tomer Morad
Tomer Chen
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Transspot Ltd
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Transspot Ltd
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Assigned to TRANSSPOT LTD. reassignment TRANSSPOT LTD. ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: CHEN, TOMER, MORAD, TOMER, PECHENICK, PINI
Application filed by Transspot Ltd filed Critical Transspot Ltd
Priority to US12/583,147 priority Critical patent/US20100036728A1/en
Publication of US20100036728A1 publication Critical patent/US20100036728A1/en
Abandoned legal-status Critical Current

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    • G—PHYSICS
    • G08—SIGNALLING
    • G08G—TRAFFIC CONTROL SYSTEMS
    • G08G1/00—Traffic control systems for road vehicles
    • G08G1/123—Traffic control systems for road vehicles indicating the position of vehicles, e.g. scheduled vehicles; Managing passenger vehicles circulating according to a fixed timetable, e.g. buses, trains, trams
    • G08G1/133—Traffic control systems for road vehicles indicating the position of vehicles, e.g. scheduled vehicles; Managing passenger vehicles circulating according to a fixed timetable, e.g. buses, trains, trams within the vehicle ; Indicators inside the vehicles or at stops
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0249—Advertisements based upon budgets or funds
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0265—Vehicular advertisement

Definitions

  • This invention relates generally to GPS usage in public transportation in order to enrich passengers' experience and make traveling and navigating more convenient. More particularly, the present invention relates to supplying relevant information regarding the current and connecting rides or flights in public transportation, as well as advertising, commercial and non-commercial information.
  • This invention relates to supplying relevant position-based information to passengers who use public transportation vehicles.
  • This information includes the current location; estimated arrival times of the current vehicle; traffic jam information; estimated arrival times of connecting vehicles; news broadcasts; position and non-position based commercials; and interactive and non-interactive content.
  • an architecture based on this invention will include a position-based panic button.
  • Passengers will receive this information by various means, including video/audio displays inside public transportation vehicles, internet, wireless communication to personal mobile devices, and an information stand.
  • the advertising information provided will be position based on real-time GPS information. Advertisers will thus have more accurate segmentation abilities.
  • the needed information will be provided using hardware and software which are located inside and outside the public transportation vehicles.
  • Another object of the invention is to open a new medium for potential advertisers who want to reach specific audiences.
  • innovative and advanced methods of segmentation which include the usage of real time information and updated statistics, advertisers can acquire real time results and gain maximum return for their investments.
  • An invention is provided for navigation and orientation for all types of passengers traveling in public transportation.
  • a method optionally including all kinds of advertising, commercial and non-commercial means, and all within public transportation.
  • the method optionally includes delivery of public transportation positioning information, including arrival times, remaining times, past and future stops, stop numbers, current position, street and neighborhood names, waypoints, connections with other public transportation means, and news headlines to passengers.
  • the method optionally includes global navigation system receivers, located on public transport vehicles.
  • the method optionally includes a wireless link between the public transportation vehicles and centralized servers.
  • the method optionally includes hardware and software that calculates and determines the location of each transport vehicle.
  • the method optionally includes software that calculates and determines the location of each transport vehicle based on the global positioning information.
  • the method optionally includes software that calculates and determines public transportation vehicle expected stop arrival and remaining times, based on global positioning information and statistics of previous journey durations.
  • the method optionally includes providing real time information regarding traffic loads and traffic jams.
  • the method optionally includes providing alternative route by public transportation based on real time global positioning information and statistics of previous journey durations.
  • the method optionally includes a delivery platform for the information to any mobile device the passenger by means of SMS, MMS, WiFi, Internet, Bluetooth or any wireless protocol.
  • the method optionally includes hardware and software which determines the number of passengers in each public transportation vehicle in any desired time.
  • the method optionally includes hardware and software which delivers and presents in real time and non real time advertisements in public transportation vehicles.
  • the method optionally includes an optional bidding system which can be used to determine what ads and commercials information is shown at a specific time.
  • the method optionally includes a. supply and demand software which determines the costs of advertising in real time, according to the numbers of passengers who are present on the public transportation vehicles in a specific time.
  • the method optionally includes software to which budgets of advertisers are entered, and with it advertisers can decide when and where their advertisements are shown.
  • the method optionally includes a delivery platform for the advertising and commercial information to any mobile device the passenger by means of SMS, MMS, WiFi, Internet, Bluetooth or any wireless protocol.
  • the method optionally includes specials offers, deals, commercials news, discounts, digital raffles and any interactive commercial and non-commercial information.
  • FIG. 1 illustrates a possible system architecture of the invention.
  • FIG. 1 illustrates components of an exemplary public transportation information system.
  • Each public transportation vehicle is equipped with a global positioning system, a processing server, a wireless modem and optionally an information stand and a video camera.
  • Global positioning information is passed from the GPS to the vehicle server for processing.
  • the information is also transmitted via the wireless modem to a central server.
  • the central server receives the positioning information from all the public transportation vehicles. This information is used to calculate the estimated arrival times of each vehicle to its upcoming stops. The calculation may take into account recent measured travel durations and traffic information from an external or internal source. This information is in turn sent back to the servers in the public transportation vehicles.
  • the vehicle servers Upon receiving the estimated arrival times, the vehicle servers provide this information to the passengers.
  • the information may be displayed on screens, heard, or transmitted to wireless personal mobile devices.
  • the servers inside the vehicles will have the ability to estimate the arrival times, based on partial information.
  • the information displayed on the vehicle screens will include past and upcoming stops; maps; the estimated arrival times of the upcoming stops; all possible connections in the upcoming stops and their arrival times; remaining times; news broadcasts; commercial information; non-commercial information; and weather forecasts. All information will be position based, including the commercial information.
  • the displayed information will be multi-lingual.
  • the information heard inside the vehicles will include the upcoming stops and their arrival times, commercial and non-commercial information, and urgent news broadcasts.
  • the information transmitted to wireless personal mobile devices will include the upcoming stops; their arrival and remaining times; personal alerts based on positioning information; and commercial and non-commercial information.
  • Advertisements will be stored on the vehicle servers and will be updated on a regular basis from the central server. Additionally, advertisements may be streamed in real-time from the central server.
  • Image information may be transmitted from the vehicles to the central server for statistic gathering, security, or any other purpose.
  • the panic button will be used by the authorized personnel in case of emergency. Using the positioning information, the urgent situation and its location could be later reported to the relevant authorities.
  • the vehicle can include an interactive information stand, in which all the above mentioned information will be displayed.
  • the passengers will be able to purchase various products and gain easier access to relevant information.
  • the positioning information from the central server will be transferred to electronic stationary billboards located on buildings or anywhere outside the public transportation vehicles, in order to display advertisements segmented for the passing vehicles or people. Additionally, external billboards located on the vehicles will be able to display advertisements segmented to specific locations.
  • Passengers will be able to communicate with the central server and the vehicle servers by wireless short range protocols, as well as long range wireless and cellular protocols.
  • a cellular message gateway will enable two-way communications between the passengers and the central and vehicle servers.

Abstract

Invention is provided for navigation and orientation for all types of passengers traveling in public transportation. Segmentation methods for digital advertising based on location and number of passengers. Method for delivering audio and visual advertisements in real time into public transportation vehicles. Method for delivering public transportation positioning information, including arrival times, remaining times, past and future stops, stop numbers, current position, street and neighborhood names, waypoints, connections with other public transportation means, and news headlines. Method for embedding advertisements in any form, including banners, skins, pop-ups, video, audio, text and animation, in information screens inside public transportation.

Description

    RELATED APPLICATIONS
  • This present application is a continuation of U.S. patent application Ser. No. 11/163,671 filed on Oct. 26, 2005, the disclosure of which is incorporated herein by reference in its entirety.
    • FIELD OF THE INVENTION
  • This invention relates generally to GPS usage in public transportation in order to enrich passengers' experience and make traveling and navigating more convenient. More particularly, the present invention relates to supplying relevant information regarding the current and connecting rides or flights in public transportation, as well as advertising, commercial and non-commercial information.
    • BACKGROUND OF THE INVENTION
  • This invention relates to supplying relevant position-based information to passengers who use public transportation vehicles. This information includes the current location; estimated arrival times of the current vehicle; traffic jam information; estimated arrival times of connecting vehicles; news broadcasts; position and non-position based commercials; and interactive and non-interactive content. In addition, an architecture based on this invention will include a position-based panic button.
  • Passengers will receive this information by various means, including video/audio displays inside public transportation vehicles, internet, wireless communication to personal mobile devices, and an information stand.
  • The advertising information provided will be position based on real-time GPS information. Advertisers will thus have more accurate segmentation abilities.
    • SUMMARY
  • It is an object of the invention to supply all needed information regarding rides/flights arrival times, possible connections with other means of transportation, current course, future and past stops, traffic information, alternatives, course related orientation and other related information. The needed information will be provided using hardware and software which are located inside and outside the public transportation vehicles.
  • Another object of the invention is to open a new medium for potential advertisers who want to reach specific audiences. By using innovative and advanced methods of segmentation which include the usage of real time information and updated statistics, advertisers can acquire real time results and gain maximum return for their investments.
  • Relevant advertisement and commercial information will be displayed in public transportation vehicles according to different segmentations that were made. In addition, interactive information (commercial and non-commercial) will be displayed and used by passengers through any kind of wireless protocol (SMS, MMS, Bluetooth, WiFi etc.). This interactive information can then be used by passengers outside the perimeter of the public transportation vehicles.
  • An invention is provided for navigation and orientation for all types of passengers traveling in public transportation. A method optionally including all kinds of advertising, commercial and non-commercial means, and all within public transportation. The method optionally includes delivery of public transportation positioning information, including arrival times, remaining times, past and future stops, stop numbers, current position, street and neighborhood names, waypoints, connections with other public transportation means, and news headlines to passengers. The method optionally includes global navigation system receivers, located on public transport vehicles. The method optionally includes a wireless link between the public transportation vehicles and centralized servers. The method optionally includes hardware and software that calculates and determines the location of each transport vehicle. The method optionally includes software that calculates and determines the location of each transport vehicle based on the global positioning information. The method optionally includes software that calculates and determines public transportation vehicle expected stop arrival and remaining times, based on global positioning information and statistics of previous journey durations.
  • The method optionally includes providing real time information regarding traffic loads and traffic jams. The method optionally includes providing alternative route by public transportation based on real time global positioning information and statistics of previous journey durations.
  • The method optionally includes a delivery platform for the information to any mobile device the passenger by means of SMS, MMS, WiFi, Internet, Bluetooth or any wireless protocol. The method optionally includes hardware and software which determines the number of passengers in each public transportation vehicle in any desired time. The method optionally includes hardware and software which delivers and presents in real time and non real time advertisements in public transportation vehicles. The method optionally includes an optional bidding system which can be used to determine what ads and commercials information is shown at a specific time. The method optionally includes a. supply and demand software which determines the costs of advertising in real time, according to the numbers of passengers who are present on the public transportation vehicles in a specific time. The method optionally includes software to which budgets of advertisers are entered, and with it advertisers can decide when and where their advertisements are shown. The method optionally includes a delivery platform for the advertising and commercial information to any mobile device the passenger by means of SMS, MMS, WiFi, Internet, Bluetooth or any wireless protocol. The method optionally includes specials offers, deals, commercials news, discounts, digital raffles and any interactive commercial and non-commercial information.
    • BRIEF DESCRIPTION OF THE DRAWINGS
  • FIG. 1. illustrates a possible system architecture of the invention.
    •  DETAILED DESCRIPTION OF THE INVENTION
  • FIG. 1. illustrates components of an exemplary public transportation information system. Each public transportation vehicle is equipped with a global positioning system, a processing server, a wireless modem and optionally an information stand and a video camera. Global positioning information is passed from the GPS to the vehicle server for processing. The information is also transmitted via the wireless modem to a central server.
  • The central server receives the positioning information from all the public transportation vehicles. This information is used to calculate the estimated arrival times of each vehicle to its upcoming stops. The calculation may take into account recent measured travel durations and traffic information from an external or internal source. This information is in turn sent back to the servers in the public transportation vehicles.
  • Upon receiving the estimated arrival times, the vehicle servers provide this information to the passengers. The information may be displayed on screens, heard, or transmitted to wireless personal mobile devices. In case of a communication problem, the servers inside the vehicles will have the ability to estimate the arrival times, based on partial information.
  • The information displayed on the vehicle screens will include past and upcoming stops; maps; the estimated arrival times of the upcoming stops; all possible connections in the upcoming stops and their arrival times; remaining times; news broadcasts; commercial information; non-commercial information; and weather forecasts. All information will be position based, including the commercial information. The displayed information will be multi-lingual.
  • The information heard inside the vehicles will include the upcoming stops and their arrival times, commercial and non-commercial information, and urgent news broadcasts.
  • The information transmitted to wireless personal mobile devices will include the upcoming stops; their arrival and remaining times; personal alerts based on positioning information; and commercial and non-commercial information.
  • Advertisements will be stored on the vehicle servers and will be updated on a regular basis from the central server. Additionally, advertisements may be streamed in real-time from the central server.
  • Image information may be transmitted from the vehicles to the central server for statistic gathering, security, or any other purpose.
  • The panic button will be used by the authorized personnel in case of emergency. Using the positioning information, the urgent situation and its location could be later reported to the relevant authorities.
  • The vehicle can include an interactive information stand, in which all the above mentioned information will be displayed. In addition, the passengers will be able to purchase various products and gain easier access to relevant information.
  • The positioning information from the central server will be transferred to electronic stationary billboards located on buildings or anywhere outside the public transportation vehicles, in order to display advertisements segmented for the passing vehicles or people. Additionally, external billboards located on the vehicles will be able to display advertisements segmented to specific locations.
  • Software and firmware updates to the vehicle server will be performed remotely from the central server, or by locally using removable media.
  • Passengers will be able to communicate with the central server and the vehicle servers by wireless short range protocols, as well as long range wireless and cellular protocols. A cellular message gateway will enable two-way communications between the passengers and the central and vehicle servers.
  • The information mentioned above will be available through an internet gateway. Passengers will be able to check estimated arrival times even before boarding the public transportation vehicles.
  • The invention has been described with reference to particular embodiments. However, it will be readily apparent to those skilled in the art that it is possible to embody the invention in specific forms other than those of the preferred embodiments described above. This may be done without departing from the spirit of the invention.
  • Thus, the preferred embodiment is merely illustrative and should not be considered restrictive in any way. The scope of the invention is given by the appended claims, rather than the preceding description, and all variations and equivalents which fall within the range of the claims are intended to be embraced therein.

Claims (18)

1. A method of advertisement, comprising:
determining location information of a public transportation vehicle in real time;
estimating an arrival time of the vehicle;
acquiring information on the passengers inside the vehicle;
selecting advertisements responsive to the acquired information on the passengers inside the vehicle; and
displaying the estimated arrival time along with the selected advertisements within the vehicle.
2. A method according to claim 1, wherein determining the location information comprises determining based on GPS readings from within the vehicles.
3. A method according to claim 1, wherein acquiring the real time information comprises acquiring images from within one of the vehicles.
4. A method according to claim 1, wherein displaying the estimated arrival times comprises displaying on wireless personal mobile devices.
5. A method according to claim 4, wherein estimating the arrival times and selecting the advertisements are performed in a first unit and the data to be displayed is transmitted to the wireless personal mobile devices using a short range wireless protocol.
6. A method according to claim 1, comprising displaying traffic information along with the estimated arrival times.
7. A method according to claim 1, comprising displaying weather information along with the estimated arrival times.
8. A method according to claim 1, wherein selecting the advertisements comprises selecting at least partially responsive to the number of passengers in the vehicle.
9. A method according to claim 1, wherein selecting the advertisements comprises selecting responsive to biddings placed by advertisers.
10. A method according to claim 1, comprising providing personal alerts to passengers on the vehicle based on the determined location information.
11. A method according to claim 10, wherein providing the personal alerts comprises providing alerts in an SMS message.
12. A method according to claim 10, wherein providing the personal alerts comprises providing alerts in an MMS message.
13. A method according to claim 10, wherein providing the personal alerts comprises providing using a short range wireless protocol.
14. An advertisement aiding system, comprising:
a location determination unit adapted for mounting on a public transport vehicle;
apparatus for acquiring information on the passengers inside the vehicle;
a display adapted to display advertisements within the vehicle;
one or more processors adapted to estimate an arrival time of the vehicle responsive to information from the location determination unit and to select advertisements responsive to information on the passengers acquired by the apparatus for acquiring information on the passengers; and
a display controller adapted to present estimated arrival times along with advertisements selected by the one or more processors, on the display.
15. An advertisement aiding system according to claim 14, wherein the second processor is configured to determine the cost of advertising on the vehicle responsive to real time data on the number of passengers on the vehicle.
16. An advertisement aiding system according to claim 14, wherein the second processor is configured to receive a budget and to allow advertisers to select advertisement opportunities responsive to the budget and the determined costs.
17. An advertisement aiding system according to claim 14, wherein the second processor is configured to manage a bidding system for selecting the advertisements for specific times.
18. An advertisement aiding system according to claim 14, wherein the apparatus for acquiring real time information on the passengers comprises a camera.
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