US20060129688A1 - Method and system for enabling presenation of auxiliary content - Google Patents
Method and system for enabling presenation of auxiliary content Download PDFInfo
- Publication number
- US20060129688A1 US20060129688A1 US11/354,140 US35414006A US2006129688A1 US 20060129688 A1 US20060129688 A1 US 20060129688A1 US 35414006 A US35414006 A US 35414006A US 2006129688 A1 US2006129688 A1 US 2006129688A1
- Authority
- US
- United States
- Prior art keywords
- media content
- content
- server
- primary
- auxiliary
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Abandoned
Links
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
- G06Q50/10—Services
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- A63F13/12—
-
- A—HUMAN NECESSITIES
- A63—SPORTS; GAMES; AMUSEMENTS
- A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
- A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
- A63F13/30—Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers
-
- A—HUMAN NECESSITIES
- A63—SPORTS; GAMES; AMUSEMENTS
- A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
- A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
- A63F13/60—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor
- A63F13/61—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor using advertising information
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
- H04N21/44224—Monitoring of user activity on external systems, e.g. Internet browsing
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- A—HUMAN NECESSITIES
- A63—SPORTS; GAMES; AMUSEMENTS
- A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
- A63F2300/00—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
- A63F2300/50—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
-
- A—HUMAN NECESSITIES
- A63—SPORTS; GAMES; AMUSEMENTS
- A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
- A63F2300/00—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
- A63F2300/50—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
- A63F2300/55—Details of game data or player data management
- A63F2300/5506—Details of game data or player data management using advertisements
-
- A—HUMAN NECESSITIES
- A63—SPORTS; GAMES; AMUSEMENTS
- A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
- A63F2300/00—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
- A63F2300/50—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
- A63F2300/55—Details of game data or player data management
- A63F2300/5513—Details of game data or player data management involving billing
Definitions
- the present invention relates to systems for engaging in interactive entertainment or for accessing non-interactive entertainment using a networked game console connected to a content provider over a bi-directional network, and more specifically to maintenance and accessing of customer and content databases which support such systems, for enabling playback of both valuable primary content along with auxiliary content such as targeted advertisements.
- the service provider provides desired access to services, for example an e-mail account, to the customer for free or at reduced cost, with the provision that the customer must then view attached advertisements, which may be targeted to the customer based on his or her identifying information, browsing activity, etc.
- Such advertisements can be attached to customer e-mail or appear in pop-up windows or frames which are generated upon accessing the server network.
- embedded commercials may be provided in a memory device installed in a television receiver, the commercials being displayed on a portion of the screen through use of a graphics generator when a control function on the television receiver is activated.
- a graphics generator when a control function on the television receiver is activated.
- advertisements may be provided over a computer network or on a local storage device such as a CD-ROM and displayed on a local computer.
- the advertisements displayed on the local computer can be selected based on pre-configured user preference information, such as which types or categories of advertisements a given user may choose to view.
- pre-configured user preference information such as which types or categories of advertisements a given user may choose to view.
- this system although statistics of which advertisements are viewed are recorded, uploaded to an advertising server and provided to advertisers, there is no fee adjustment based on whether the advertisements are viewed or not, so there is no inducement for customers to view such advertisements.
- the main feature intended to be accessed by this system is simply the internet as a whole, so there is no linkage or association between predetermined primary content and auxiliary advertising content.
- advertisements are provided on a local detachable storage medium which acts as the means (or key) by which customers gain access to predetermined content servers providing valuable media content such as movies, interactive games, programs, and so forth.
- a general object of the present invention is to provide a system and method whereby advertisements are made available to customers via a detachable local storage medium, such as a DVD or CD-ROM disc, which is intended to be inserted into a game console connected via a bi-directional network to a specified content provider, wherein the game console includes a control function for enabling the auxiliary content such as advertisements to be viewed, at the option of the customer, while the customer accesses valuable media content from a primary content database maintained solely by the content provider.
- a detachable local storage medium such as a DVD or CD-ROM disc
- a further object of the invention is to provide a system and method as described above, wherein viewing of auxiliary data such as advertisements can be disabled by a control function of the game console at any time prior to download or during playback of the primary media data.
- a further object of the invention is to provide a system and method as described above, wherein a record is maintained of times and durations for which a customer has elected to view auxiliary content along with viewing of valuable media content, wherein an auxiliary content viewing record is subsequently uploaded to the server station maintained by the content provider and can be used as a basis for assessing advertising fees to an advertiser, as well as updating of the customer database.
- a further object of the invention is to provide a system and method as described above, wherein a customer database is maintained in the server station, containing identifying information of users who access the server station, wherein such identifying information is capable of being downloaded into the game console in order to enable only auxiliary content which is customized based on a user's identification profile to be loaded and viewed.
- a further object of the invention is to provide key data, which may include a media or customer identifier and an authentication code, on the detachable local storage medium on the client side of the system, whereby the key data is used to authenticate access to a specified server station which provides primary media content, and whereby such primary media content cannot be accessed unless the local storage medium is inserted into the game console.
- key data which may include a media or customer identifier and an authentication code
- auxiliary data Furthermore, the cost and time associated with downloading of large volume auxiliary data are avoided. Because the cost of packaged media such as CD-ROM or DVD is relatively low, advertisers have the advantage of being able to easily distribute such media as inserts in magazines and the like. In addition, because of their ability to hold large scale data, such detachable packaged media have the ability to handle multi-colored animation or lengthy playing of auxiliary content which is highly suitable for advertisements.
- a significant advantage of the present invention is the ability for advertisers to associate their auxiliary content with specified highly popular and valuable primary media content such as feature movies, interactive games, popular utility programs and the like, which are downloaded from the main content server. That is, merely by contracting with and following a prescribed format determined by the primary media content provider, advertisers are then able to easily manufacture their own advertisement containing CD-ROM or DVD media discs which are easily distributed to customers. Because of their association with popular and valuable primary media content, customers become highly motivated to use such CD-ROM or DVD media as a means for gaining access to the primary media content.
- FIG. 1 illustrates an overall system configuration of a system for enabling display of primary media content, along with optional display of locally stored auxiliary media content, according to an embodiment of the present invention.
- FIG. 2 is a flowchart which describes functions performed by the primary content server during communication with a networked game console.
- FIG. 3 is a flowchart which describes functions performed by a networked game console during communication with the primary content server.
- FIG. 4 is a diagram of data contents contained on a detachable storage medium inserted in the game console.
- FIG. 5 is a process diagram describing the steps undertaken in the game console during access with the primary content server.
- FIG. 6 is a diagram describing an exemplary business model implemented according to the teachings of the present invention.
- FIG. 1 shows the configuration of a system for enabling display of primary media content, along with optional display of auxiliary media content, according to an embodiment of the present invention.
- primary media content in the context of the specification and claims shall be understood to refer to a collection of downloadable contents which may consist of any one of video linear streaming data, such as a motion picture in the MPEG2 format, linear audio streaming data such as MP3 data, binary program data or any combination of such data.
- video linear streaming data such as a motion picture in the MPEG2 format
- linear audio streaming data such as MP3 data
- binary program data binary program data
- the system configuration is made up of a server side system comprising a download service management server 10 , a customer database 20 and a contents database 30 , which are interconnected by a local area network (LAN) 40 .
- the “primary media content” as described in the preceding paragraph is stored in a contents database 30 which makes up part of the server side system.
- the customer database 20 stores a collection of data about individual customers who access the download service through a bidirectional network 50 .
- the data for individual customers may consist of the customer's name, home address, age, gender, occupation, income, hobbies and interests, information about family members, purchasing history, preference of gender in contents viewed, or any other descriptive information about a user which may be beneficial to advertisers in targeting auxiliary media to customers.
- customer data is not static, but is updateable based on a user's access history of the primary contents data, for example data concerning which primary contents are accessed and/or how many times a given category (e.g. type of music, genre of movies, etc.) of primary contents are accessed may be recorded and used for updating the customer data, thereby enabling advertisers to tailor their advertisements more effectively to a given customer.
- a given category e.g. type of music, genre of movies, etc.
- the download service management server 10 is a server system which is set up to handle download requests from a user. Access to the server 10 , which may comprise one of several servers, is facilitated through a typical device known as a router (not shown) on the LAN 40 , which directs requests to the download management server 10 .
- the server 10 receives requests from a user, the server executes a download of requested primary media content from the contents database 30 . Along with processing requests for downloading of primary media content, the server 10 also retrieves the requesting user's customer data from the customer database 20 and attaches it with the requested primary contents, which are then transmitted via the network by means of a known networking protocol standard, such as ftp (file transfer protocol).
- ftp file transfer protocol
- the network 50 is normally a bi-directional digital communications network that connects the user's terminal hardware with the download service management server 10 provided on the server side of the system.
- a CATV bi-directional network, ISDN or xDSL high speed networks are examples of existing infrastructures enabling the necessary network connections for implementing the present invention.
- the client side of the system configuration comprises a modem or network adapter 60 , a networked game console 70 which utilizes a detachable storage medium 80 therein, and a TV monitor or any other suitable display means 90 connected to the game console 70 .
- the modem/network adapter 60 is a typical device used to connect the client's terminal hardware, in this case the game console 70 , for hook-up to the network 50 .
- the client's terminal hardware in this case the game console 70
- the modem/network adapter 60 is a typical device used to connect the client's terminal hardware, in this case the game console 70 , for hook-up to the network 50 .
- the client's terminal hardware in this case the game console 70
- the modem/network adapter 60 is a typical device used to connect the client's terminal hardware, in this case the game console 70 , for hook-up to the network 50 .
- a CATV network a known cable modem device may be used, whereas for an ISDN network, a device known as a terminal adapter is used.
- the detachable storage media 80 stores a collection of interactive or non-interactive auxiliary content, for example advertisements which may be made up of video images, animations, sounds, applets, etc.
- the detachable storage media 80 comprises a CD-ROM or DVD disc.
- Each item of auxiliary content includes appended “trigger data” which is appended as an access flag to the auxiliary content, as shall be discussed in further detail below.
- the networked game console 70 is a network connectable player of interactive digital contents.
- a game console 70 normally utilizes the detachable storage media 80 as a contents distribution media in a non-networked environment.
- the game console 70 is capable of playing back media contained on the detachable storage media 80 , which normally is an interactive video game for example, even if the game console 70 is not is connected to the network.
- the storage media 80 is specifically intended to be used in a networked environment and to operate in consort with downloaded primary content retrieved through a network connection, in order to provide linked or associated user-customized auxiliary content.
- the network game console 70 executes therein network access software which is to be loaded from the storage media 80 or other internal storage medium (not shown), or which may be downloaded from the network, into an internal operating RAM (also not shown), for performing the following operations:
- the console 70 receives downloaded primary content together with attached user information, wherein the downloaded primary content may be stored locally on an internal storage media such as a hard disk drive HDD (not shown) or an externally attached re-writable storage medium (not shown) which attaches to the game console 70 through a port connection.
- the access software first checks, in accordance with feature 4 above, whether or not the user has elected to disable viewing of auxiliary content or not. If the user has not disabled viewing of auxiliary content, the console then accesses and loads one or more interactive or non-interactive contents which match the downloaded user information and/or the downloaded primary content.
- auxiliary content item is then loaded and queued for playback in the console 70 .
- a given request for specified primary content may also spawn the loading and queuing of auxiliary content.
- a record of the auxiliary content items actually loaded and played on the console 70 , along with the times and duration during which auxiliary content was played, or any other information obtained during playback of the auxiliary content, may be stored in a data storage area of the console 70 , and is uploaded to the server at any suitable time, such as after a given piece of primary content has been played, after a given piece of auxiliary content has been viewed or partially viewed, or during a sign-off process from the network connection.
- the viewed contents record are used as a basis for assessing fees to advertisers who have provided the auxiliary content. Further the viewed contents record also enables customer information stored in the customer database 20 to be updated to include new information gained during viewing or interaction between the customer and the auxiliary content. For example, in the case of an interactive piece of auxiliary content, various questions may be asked of the user, or other user behavior monitored, which can then form part of the viewed contents record and be used for updating information on the customer in the customer database 20 . In the case of non-interactive content, information of which advertisements have been viewed can be used to update customer information.
- FIG. 2 is a flowchart which describes sequential functions performed by the primary content server during communication with a networked game console.
- FIG. 3 shows a flowchart which describes functions performed by the networked game console during communication with the primary content server. Because the functions shown in FIGS. 2 and 3 occur in a mutually exchanged fashion, these functions shall be described together.
- Step 201 on the server side the download service manager 10 receives a request to establish a communication link from the network game console 70 .
- Step 301 on the client or networked game console side a request is sent to establish communication with the download service management server 10 .
- a network socket connection according to known standards (e.g. IP/TCP) for bi-directional transmission of data packets is established between the management server 10 and the networked game console 70 .
- Step 311 after the communication link has been established, a unique media ID indicating the media 80 installed in the game console 70 is sent to the download service management server 10 .
- the media ID is associated with the user and is thereafter used as a user identifier.
- the management server 10 receives the media ID.
- the management server 10 After receiving the unique media ID, in Step 221 on the server side, the management server 10 retrieves, via LAN 40 , user information from the customer database 20 . In the event that user information associated with the media ID (in the case of a new user) does not exist in the customer database 20 , the user may be prompted to supply basic information for establishing initial user information for the customer database 20 . This process shall be described in greater detail in FIG. 5 .
- Step 321 on the game console side a request is sent to the download management server 10 to retrieve downloadable primary content from the contents database 30 .
- the download management server 10 receives the user's request for downloadable content in Step 231
- the download management server 10 via LAN 40 , finds and extracts the requested content from the contents database 30 in Step 241 .
- the user information retrieved in Step 221 is attached to the requested primary content extracted in Step 241 , and the user information together with the requested primary content are transmitted to the networked game console 70 in Step 261 .
- Step 331 the game console 70 receives the requested primary content along with the attached user information.
- the game console 70 searches for and finds one or more auxiliary content items 415 (see FIG. 4 ) stored on the detachable storage media 80 which correspond with the user information. More specifically, a comparison is made between various data contained in the user information, which may also include information of the currently requested primary content, and trigger data 419 appended with each of the auxiliary contents 415 , and for those items for which a match is found, the auxiliary contents 415 are extracted.
- the user is given the option of overriding playback of the auxiliary content, however, assuming playback is authorized, the auxiliary content items 415 are loaded and executed for playback along with the primary content.
- a record is stored in an internal memory (not shown) of the game console 70 of all the auxiliary content items which have actually been viewed by the customer.
- Such a record may comprise an identifier of the auxiliary content items which were viewed, and the duration for which an auxiliary content item was viewed if it was not played in its entirety.
- Step 361 the game console 70 sends the record established in Step 351 to the download management server 10 , which in turn receives the playback record in Step 271 .
- the transmittal of this record may be sent in any of various ways, for example as a comprehensive record at the end of user activity which is uploaded to the server during a sign-off procedure, or intermittently as each auxiliary content item is viewed.
- the playback record which is stored in the customer database 20 in Step 281 , provides valuable feedback information to auxiliary content providers, such as advertisers, as to whether the auxiliary content was effective for a given target audience, and may also be used as a basis for assessing fees to the auxiliary content providers.
- FIG. 4 is a diagram of data contents 400 contained on a detachable storage media 80 inserted in the game console 70 .
- the storage media 80 stores data comprising auxiliary content (AUX. CONTENT) 403 to be viewed by the user of the game console, wherein the auxiliary content 403 is made up of a plurality of content items 415 (Content 1 , Content 2 , . . . Content N) each with an appended set of trigger data 419 .
- auxiliary content AUX. CONTENT
- the storage media 80 further holds a unique MEDIA ID section 407 , which serves for identifying the detachable storage media itself (such as an alphanumeric CD-ROM/DVD serial number) and which also establishes a user identifier for the user who utilizes the storage media 80 in the game console 70 , and an authentication code (AUTH. CODE) 409 which is used for authenticating access to the download service manager 10 .
- a unique MEDIA ID section 407 which serves for identifying the detachable storage media itself (such as an alphanumeric CD-ROM/DVD serial number) and which also establishes a user identifier for the user who utilizes the storage media 80 in the game console 70 , and an authentication code (AUTH. CODE) 409 which is used for authenticating access to the download service manager 10 .
- AUTH. CODE authentication code
- the MEDIA ID section 407 may comprise a software program which generates a unique user identifier in association with a prompt for user input of initial user data, such as the name, address, etc. of the user. It shall be understood that once the MEDIA ID 407 becomes associated with user information, the MEDIA ID 407 serves as a user identifier, so these terms may be used interchangeably hereinafter.
- the USER ID 407 and AUTH. CODE 409 also serve jointly as an enabling key through which access to given primary content is authorized by the content server 10 . More specifically, when the MEDIA ID 407 is uploaded to the server 10 , on the basis of the MEDIA ID 407 , the server 10 can determine which primary contents, from among multiple contents in the content database 30 , are authorized for access to the user on the basis of the user identifier. Should such a media identifier not be present, or be deemed to be incorrect or outdated, access to the content server 10 is suspended. Thus, the correct storage media 80 must be present in the game console, and a correct and non-outdated media identifier must be determined, in order for access to the server 10 to be authorized. Another possibility is that the authorization code 409 provides access to a given server dedicated for downloading of specified primary content from among multiple contents in the contents database 30 .
- the storage media 80 additionally contains a NET ACCESS indicator 411 that the storage media 80 is intended for interaction with a server in a networked environment.
- the NET ACCESS indicator 411 may itself comprise network access software which enables the necessary network connection, or may simply comprise a flag indicating that network software residing in the game console 70 should be loaded and executed. In the latter case, the network software residing in the game console 70 may comprise a small program for establishing a minimal network connection to enable more versatile network software to be downloaded from the server and executed in the game console 70 .
- FIG. 5 is a process diagram describing steps undertaken in the networked game console 70 prior to and during a network connection with the primary content server 10 .
- Step 501 when the game console is turned on, a standard boot sequence is initiated through an internal BIOS for enabling essential communications between peripheral devices and the like, whereby the system is initialized for operation by the user.
- Step 505 the system scans the media 80 to determine whether the data content thereon is intended for operation in a networked environment. This is done by checking whether a NET ACCESS indicator 411 , as described above, is present on the media 80 or not.
- Step 509 if is it determined that the detachable media 80 does not contain a NET ACCESS indicator 411 , i.e. that the media is a program intended for operation with the game console alone and not requiring a network connection, then in Step 513 the game console is operated in a normal non-networked mode. However, if the NET ACCESS indicator 411 is present, then a bi-directional network connection is established in Step 517 as was discussed above in relation to FIG. 2 and FIG. 3 . In this case, the authorization code 409 on the detachable media 80 is used to enable the network connection.
- Step 521 it is determined in cooperation with the content server 10 whether or not the customer is a first time user or not. More specifically, upon receipt of the MEDIA ID 407 , the content server 10 can determine whether this is the first time that the MEDIA ID 407 has been used to access the system 10 , and if so, will issue a command to the game console 70 to prompt the user for initial user data as shown in Step 525 . At this time, the server 10 may also establish and store a time/date log file for association with the MEDIA ID 407 which permits access to the server 10 with use of the detachable media 80 for a limited time period only.
- step 529 the primary content requested by the customer is downloaded into the networked game console 70 from the content server 10 .
- the desired primary content has attached thereto the user information which is associated with the user ID from the customer database 20 .
- the user may be presented with a menu option which displays only those primary content items, from among all items contained in the content database 30 , that are authorized to the user for downloading and viewing, thereby facilitating selection by the user.
- menu options may be provided as a function of a menu routine executed from the detachable storage media 80
- the download management server 10 is capable of controlling which primary content is downloadable based on the MEDIA ID. In other words, the user cannot request primary content items which are not authorized for the MEDIA ID 407 .
- the routine proceeds next to step 533 for comparing the downloaded customer information with the trigger data 419 (see FIG. 4 ) for each of the auxiliary content items, to determine which auxiliary content items shall be loaded and queued for playback.
- step 537 the system checks to see whether the user has elected to permit playback of auxiliary content contained on the detachable storage media 80 .
- the ability to optionally choose or disable playback of auxiliary content can be provided by means of a control button on the game console, and such ability is generally made constantly available to the user at any time before or during playback of the requested primary content.
- Step 541 If playback of auxiliary content is disabled, in Step 541 the primary content only is executed by the game console 70 for viewing by the user. However, assuming the customer permits playback of auxiliary content, the routine proceeds to step 545 wherein the applicable auxiliary content items 415 determined in Step 533 are loaded and queued for playback.
- Step 549 the game console 70 makes a record in an internal storage area (not shown) that a given auxiliary content item has been readied for viewing by the customer, and upon execution of the auxiliary content, an on-board timer (also not shown) may be initiated to keep track of the time during which the auxiliary content items are played back.
- an on-board timer also not shown
- the system continuously poles whether the user has enabled or disabled the auxiliary content. Assuming the user does not disable the auxiliary content during playback, it may be assumed that the auxiliary content item was viewed or interacted with in its entirety.
- the playback record is also important in the event the user disables and then re-enables the auxiliary content, in which case the record provides an indication of which auxiliary content item was being viewed at the time of disablement, and thus allows the auxiliary content to be reinitiated at the content item where it last left off, in which case the playback record is updated.
- the auxiliary content is executed for playback along with the requested primary content in Step 553 .
- the auxiliary content can be played back before the running of the primary content, so that the user is not permitted to view the primary content until after the auxiliary content has been viewed, or otherwise run its course, for example by interaction with the user in the case of interactive content.
- the auxiliary content can be presented alongside with the primary content, for example in a window, inset, banner or frame, while the primary content is also being executed. Interaction between primary and auxiliary content is also possible.
- the primary content is an interactive game
- the appearance of a character, scene or other data item in the primary content can be used to trigger actions in the auxiliary content.
- FIG. 6 is a diagram describing an exemplary business model implemented according to the teachings of the present invention.
- the basic business model supposes two conditions. First, that the downloadable primary content 110 from the contents database 30 comprises a popular interactive game, movie, music or any other digital content worth paying for.
- the content items stored on the detachable storage media 80 are typically advertisements from various auxiliary content providers 100 who are typically commercial companies or the like. In this case, if the user 120 elects to view the auxiliary content provided on the detachable storage media 80 along with the primary content 110 , the fee 130 a for the downloadable primary content 110 can be paid to the download service operator 10 by the auxiliary content provider 100 .
- a fee 103 b to the download service operator 10 for the primary content 110 will be charged to the user.
- the user 120 does not have to pay a fee to the download service operator 10 as long as the user 120 views the customized auxiliary content (triggered by the user's personal information) contained on the storage media 80 .
- the download service operator 10 can collect fees both from the user 120 and/or auxiliary content providers 100 based on the amount of secondary content viewed by the user 120 .
- auxiliary content is provided through a detachable storage media 80 , but also that the system enables a pairing or linkage between the auxiliary content on the storage media 80 and specified downloadable primary content 110 , and wherein, by means of key data on the storage media, the storage media 80 provides the avenue of access to the primary content 110 .
- auxiliary content providers typically advertisers, are able to direct the detachable media 80 to customers whose motivation will be to access valuable and popular primary media content, whereas the primary content provider, through the key, can additionally control access to primary content based on a specified time period during which the storage media 80 can be used.
- customers may feel less reluctant to offer personal identifying information if the impression is that the information is being collected by, and maintained under the control of, a well known primary content provider, as opposed to lesser known advertisers.
- the system can also enable a two-tiered method of advertising, wherein the download server operator 10 can require forced viewing of advertisements sent directly along with the primary content, whereas advertisements from auxiliary content providers 80 are provided on an optional basis to the user 120 , thereby increasing the versatility of the system as an advertising method.
Abstract
Description
- This application is a Continuation Application under 35 USC § 120 and claims priority from U.S. application Ser. No. 09/452,811 entitled “METHOD AND SYSTEM FOR ENABLING OPTIONAL CUSTOMER ELECTION OF AUXILIARY CONTENT PROVIDED ON DETACHABLE LOCAL STORAGE MEDIA DURING ACCESS OF PRIMARY CONTENT OVER A NETWORK AND FOR COLLECTING DATA CONCERNING VIEWED AUXILIARY CONTENT”, and filed on Dec. 2, 1999, and is herein incorporated by reference.
- This application is related to U.S. application Ser. No. 09/771,751 entitled “METHOD AND SYSTEM FOR PROVIDING AUXILIARY CONTENT LOCATED ON LOCAL STORAGE DURING DOWNLOAD/ACCESS OF PRIMARY CONTENT OVER A NETWORK”, and filed on Jan. 29, 2001, and is herein incorporated by reference.
- 1. Field of the Invention
- The present invention relates to systems for engaging in interactive entertainment or for accessing non-interactive entertainment using a networked game console connected to a content provider over a bi-directional network, and more specifically to maintenance and accessing of customer and content databases which support such systems, for enabling playback of both valuable primary content along with auxiliary content such as targeted advertisements.
- 2. Description of the Related Art
- In recent years, improvements in the ability for members of the public to access valuable media and entertainment content by connection to relatively low cost high speed bi-directional networks has raised interest in advertisers seeking to exploit such systems for promotion of goods and services.
- One trend has been to offer certain services, such as network access, or access to specialized media content, e-mail accounts, e-fax accounts, and so forth, over a network connection, for free to customers who are willing to sign up and provide detailed personal identifying information to be maintained in a server database. In return for providing such customer information, the service provider provides desired access to services, for example an e-mail account, to the customer for free or at reduced cost, with the provision that the customer must then view attached advertisements, which may be targeted to the customer based on his or her identifying information, browsing activity, etc. Such advertisements can be attached to customer e-mail or appear in pop-up windows or frames which are generated upon accessing the server network. By such systems, the costs necessary for maintaining the network services or paying for network content can be paid for by advertising revenues, whereas the customer gains access to desired services by release of certain personal information and being forced to view targeted commercial advertisements.
- However, despite their popularity as an advertising medium, such systems suffer from the drawback that customers, in general, do not like being forced to view commercials. In addition, many customers are reluctant to give up personal information, particularly to advertisers, in exchange for free network services or free access to content over a network. A need exists for customers to exercise choice in whether and when they wish to view auxiliary content. At the same time, flexibility needs to be provided to advertisers in terms of the manner in which such auxiliary content is delivered to customers, so that advertisements can be presented in a non-offending way more likely to appeal to customer interest. Therefore, more flexible systems have been sought in which advertisements can be provided to customers who retain the option of viewing such advertisements or not, with the access fees for network and content services being adjusted based on whether a customer chooses to view the commercials or not.
- Interactive television or video systems offering pay-per-view or video-on-demand services, and in which in which valuable content, such as movies in digital MPEG format are downloadable for customer viewing, along with optional advertisements, are known from Blahut et al., U.S. Pat. No. 5,532,735 and Neel et al., U.S. Pat. No. 5,838,314. According to these methods, separate databases are established on the server side, the first containing desired valuable media content such as movies, a second database made up of commercial content, and a third database made up of customer identifying information. Should the customer elect not to view the commercial content, a full fee is assessed, whereas if the customer accepts and views the auxiliary content, accessing of the valuable content at a reduced cost or for free is made possible, in which case the revenues for the valuable content are paid for by advertisers. Although these systems do offer the customer the option of disabling advertisements, with fees to the customer for viewing content being adjusted accordingly, nevertheless such systems require a high investment to advertisers since the advertisers must be responsible for set up and maintenance of the server side advertisement database, either by themselves or through detailed coordination with the main content provider. Clearly, a more flexible and lower cost alternative to advertisers therefore would be desirable.
- Other methods by which advertisers are able to get their messages across to viewers have been disclosed by Jernigan et al., U.S. Pat. No. 5,233,423 and Rakavy et al., U.S. Pat. No. 5,913,040.
- According to Jernigan et al., embedded commercials may be provided in a memory device installed in a television receiver, the commercials being displayed on a portion of the screen through use of a graphics generator when a control function on the television receiver is activated. Although local storage of advertisements on a programmable read-only memory (PROM) is disclosed, this system places a heavy burden on advertisers who must establish access with the PROM device in some manner through a server network.
- According to Rakavy et al., advertisements may be provided over a computer network or on a local storage device such as a CD-ROM and displayed on a local computer. The advertisements displayed on the local computer can be selected based on pre-configured user preference information, such as which types or categories of advertisements a given user may choose to view. According to this system, however, although statistics of which advertisements are viewed are recorded, uploaded to an advertising server and provided to advertisers, there is no fee adjustment based on whether the advertisements are viewed or not, so there is no inducement for customers to view such advertisements. Further, the main feature intended to be accessed by this system is simply the internet as a whole, so there is no linkage or association between predetermined primary content and auxiliary advertising content. There is no suggestion that advertisements are provided on a local detachable storage medium which acts as the means (or key) by which customers gain access to predetermined content servers providing valuable media content such as movies, interactive games, programs, and so forth.
- A general object of the present invention is to provide a system and method whereby advertisements are made available to customers via a detachable local storage medium, such as a DVD or CD-ROM disc, which is intended to be inserted into a game console connected via a bi-directional network to a specified content provider, wherein the game console includes a control function for enabling the auxiliary content such as advertisements to be viewed, at the option of the customer, while the customer accesses valuable media content from a primary content database maintained solely by the content provider.
- A further object of the invention is to provide a system and method as described above, wherein viewing of auxiliary data such as advertisements can be disabled by a control function of the game console at any time prior to download or during playback of the primary media data.
- A further object of the invention is to provide a system and method as described above, wherein a record is maintained of times and durations for which a customer has elected to view auxiliary content along with viewing of valuable media content, wherein an auxiliary content viewing record is subsequently uploaded to the server station maintained by the content provider and can be used as a basis for assessing advertising fees to an advertiser, as well as updating of the customer database.
- A further object of the invention is to provide a system and method as described above, wherein a customer database is maintained in the server station, containing identifying information of users who access the server station, wherein such identifying information is capable of being downloaded into the game console in order to enable only auxiliary content which is customized based on a user's identification profile to be loaded and viewed.
- A further object of the invention is to provide key data, which may include a media or customer identifier and an authentication code, on the detachable local storage medium on the client side of the system, whereby the key data is used to authenticate access to a specified server station which provides primary media content, and whereby such primary media content cannot be accessed unless the local storage medium is inserted into the game console.
- As a result of the above described objects of the invention, improvements over known advertisement methods can be achieved. As an advertisement medium, by use of a local storage medium such as CD-ROM or DVD, there is no need as in the prior art for advertisers to expend costs for maintenance of a large scale advertisement database on the server side of the system. Therefore, advertisers are afforded great flexibility in preparing their own advertising content on relatively low cost packaged media, where at the same time advertisers can associate their auxiliary content with specified valuable media content downloadable from a main content provider.
- Furthermore, the cost and time associated with downloading of large volume auxiliary data are avoided. Because the cost of packaged media such as CD-ROM or DVD is relatively low, advertisers have the advantage of being able to easily distribute such media as inserts in magazines and the like. In addition, because of their ability to hold large scale data, such detachable packaged media have the ability to handle multi-colored animation or lengthy playing of auxiliary content which is highly suitable for advertisements.
- A significant advantage of the present invention is the ability for advertisers to associate their auxiliary content with specified highly popular and valuable primary media content such as feature movies, interactive games, popular utility programs and the like, which are downloaded from the main content server. That is, merely by contracting with and following a prescribed format determined by the primary media content provider, advertisers are then able to easily manufacture their own advertisement containing CD-ROM or DVD media discs which are easily distributed to customers. Because of their association with popular and valuable primary media content, customers become highly motivated to use such CD-ROM or DVD media as a means for gaining access to the primary media content.
- The above and other objects, features and advantages of the present invention will become apparent from the following description when taken in conjunction with the accompanying drawings in which preferred embodiments of the present invention are shown by way of illustrative example.
-
FIG. 1 illustrates an overall system configuration of a system for enabling display of primary media content, along with optional display of locally stored auxiliary media content, according to an embodiment of the present invention. -
FIG. 2 is a flowchart which describes functions performed by the primary content server during communication with a networked game console. -
FIG. 3 is a flowchart which describes functions performed by a networked game console during communication with the primary content server. -
FIG. 4 is a diagram of data contents contained on a detachable storage medium inserted in the game console. -
FIG. 5 is a process diagram describing the steps undertaken in the game console during access with the primary content server. -
FIG. 6 is a diagram describing an exemplary business model implemented according to the teachings of the present invention. -
FIG. 1 shows the configuration of a system for enabling display of primary media content, along with optional display of auxiliary media content, according to an embodiment of the present invention. The term “primary media content” in the context of the specification and claims shall be understood to refer to a collection of downloadable contents which may consist of any one of video linear streaming data, such as a motion picture in the MPEG2 format, linear audio streaming data such as MP3 data, binary program data or any combination of such data. On the other hand, excluded from the definition of “primary media content” are services which are used solely to provide access to a network, for example browser software or protocol handlers whose main function is only to establish a network connection. - As shown in
FIG. 1 , the system configuration is made up of a server side system comprising a downloadservice management server 10, acustomer database 20 and acontents database 30, which are interconnected by a local area network (LAN) 40. The “primary media content” as described in the preceding paragraph is stored in acontents database 30 which makes up part of the server side system. Thecustomer database 20 stores a collection of data about individual customers who access the download service through abidirectional network 50. The data for individual customers may consist of the customer's name, home address, age, gender, occupation, income, hobbies and interests, information about family members, purchasing history, preference of gender in contents viewed, or any other descriptive information about a user which may be beneficial to advertisers in targeting auxiliary media to customers. Further, such customer data is not static, but is updateable based on a user's access history of the primary contents data, for example data concerning which primary contents are accessed and/or how many times a given category (e.g. type of music, genre of movies, etc.) of primary contents are accessed may be recorded and used for updating the customer data, thereby enabling advertisers to tailor their advertisements more effectively to a given customer. - The download
service management server 10 is a server system which is set up to handle download requests from a user. Access to theserver 10, which may comprise one of several servers, is facilitated through a typical device known as a router (not shown) on theLAN 40, which directs requests to thedownload management server 10. When theserver 10 receives requests from a user, the server executes a download of requested primary media content from thecontents database 30. Along with processing requests for downloading of primary media content, theserver 10 also retrieves the requesting user's customer data from thecustomer database 20 and attaches it with the requested primary contents, which are then transmitted via the network by means of a known networking protocol standard, such as ftp (file transfer protocol). - The
network 50 is normally a bi-directional digital communications network that connects the user's terminal hardware with the downloadservice management server 10 provided on the server side of the system. With current technologies, a CATV bi-directional network, ISDN or xDSL high speed networks are examples of existing infrastructures enabling the necessary network connections for implementing the present invention. - The client side of the system configuration comprises a modem or
network adapter 60, a networked game console 70 which utilizes adetachable storage medium 80 therein, and a TV monitor or any other suitable display means 90 connected to the game console 70. - More specifically, the modem/
network adapter 60 is a typical device used to connect the client's terminal hardware, in this case the game console 70, for hook-up to thenetwork 50. For example, for a CATV network, a known cable modem device may be used, whereas for an ISDN network, a device known as a terminal adapter is used. - The
detachable storage media 80 stores a collection of interactive or non-interactive auxiliary content, for example advertisements which may be made up of video images, animations, sounds, applets, etc. In the preferred embodiment, thedetachable storage media 80 comprises a CD-ROM or DVD disc. Each item of auxiliary content includes appended “trigger data” which is appended as an access flag to the auxiliary content, as shall be discussed in further detail below. - The networked game console 70 is a network connectable player of interactive digital contents. Such a game console 70, according to conventional methods, normally utilizes the
detachable storage media 80 as a contents distribution media in a non-networked environment. Stated otherwise, under ordinary use according to conventional known methods, the game console 70 is capable of playing back media contained on thedetachable storage media 80, which normally is an interactive video game for example, even if the game console 70 is not is connected to the network. By contrast, according to the present invention, thestorage media 80 is specifically intended to be used in a networked environment and to operate in consort with downloaded primary content retrieved through a network connection, in order to provide linked or associated user-customized auxiliary content. - The network game console 70 executes therein network access software which is to be loaded from the
storage media 80 or other internal storage medium (not shown), or which may be downloaded from the network, into an internal operating RAM (also not shown), for performing the following operations: - 1. Communicating with the download
service management server 10; - 2. Sending media or user identification data to the server in order to retrieve downloadable primary content from the
contents database 30 together with user information from thecustomer database 20; - 3. Accessing auxiliary content stored in the
storage media 80 on the basis of user information downloaded from the server; - 4. Enabling the user to selectively override the playback of auxiliary content for viewing solely the primary content downloaded from the server;
- 5. Recording a history of the auxiliary content items loaded and played back from the
storage media 80 at the election of the user; and - 6. Sending or uploading the record of viewed auxiliary content items to the download
service management server 10. - Under operation, the console 70 receives downloaded primary content together with attached user information, wherein the downloaded primary content may be stored locally on an internal storage media such as a hard disk drive HDD (not shown) or an externally attached re-writable storage medium (not shown) which attaches to the game console 70 through a port connection. The access software first checks, in accordance with feature 4 above, whether or not the user has elected to disable viewing of auxiliary content or not. If the user has not disabled viewing of auxiliary content, the console then accesses and loads one or more interactive or non-interactive contents which match the downloaded user information and/or the downloaded primary content. More specifically, a comparison is made between the user information and “trigger data” contained as a header with each piece of auxiliary content, and if data contained in the trigger data match with the user information, the auxiliary content item is then loaded and queued for playback in the console 70. In addition, a given request for specified primary content may also spawn the loading and queuing of auxiliary content. A record of the auxiliary content items actually loaded and played on the console 70, along with the times and duration during which auxiliary content was played, or any other information obtained during playback of the auxiliary content, may be stored in a data storage area of the console 70, and is uploaded to the server at any suitable time, such as after a given piece of primary content has been played, after a given piece of auxiliary content has been viewed or partially viewed, or during a sign-off process from the network connection.
- The viewed contents record, particularly the times and duration for which a given piece of auxiliary content was viewed, are used as a basis for assessing fees to advertisers who have provided the auxiliary content. Further the viewed contents record also enables customer information stored in the
customer database 20 to be updated to include new information gained during viewing or interaction between the customer and the auxiliary content. For example, in the case of an interactive piece of auxiliary content, various questions may be asked of the user, or other user behavior monitored, which can then form part of the viewed contents record and be used for updating information on the customer in thecustomer database 20. In the case of non-interactive content, information of which advertisements have been viewed can be used to update customer information. -
FIG. 2 is a flowchart which describes sequential functions performed by the primary content server during communication with a networked game console. In addition,FIG. 3 shows a flowchart which describes functions performed by the networked game console during communication with the primary content server. Because the functions shown inFIGS. 2 and 3 occur in a mutually exchanged fashion, these functions shall be described together. - In
Step 201 on the server side, thedownload service manager 10 receives a request to establish a communication link from the network game console 70. Similarly, in aStep 301 on the client or networked game console side, a request is sent to establish communication with the downloadservice management server 10. As a result of these coordinated actions, a network socket connection according to known standards (e.g. IP/TCP) for bi-directional transmission of data packets is established between themanagement server 10 and the networked game console 70. - In
Step 311, after the communication link has been established, a unique media ID indicating themedia 80 installed in the game console 70 is sent to the downloadservice management server 10. In the event of a first time user, the media ID is associated with the user and is thereafter used as a user identifier. InStep 211 on the server side, themanagement server 10 receives the media ID. - After receiving the unique media ID, in
Step 221 on the server side, themanagement server 10 retrieves, viaLAN 40, user information from thecustomer database 20. In the event that user information associated with the media ID (in the case of a new user) does not exist in thecustomer database 20, the user may be prompted to supply basic information for establishing initial user information for thecustomer database 20. This process shall be described in greater detail inFIG. 5 . - At this point, in Step 321 on the game console side, a request is sent to the
download management server 10 to retrieve downloadable primary content from thecontents database 30. When the server receives the user's request for downloadable content inStep 231, thedownload management server 10, viaLAN 40, finds and extracts the requested content from thecontents database 30 inStep 241. At this point, inStep 251, the user information retrieved inStep 221 is attached to the requested primary content extracted inStep 241, and the user information together with the requested primary content are transmitted to the networked game console 70 inStep 261. - On the client side, in
Step 331 the game console 70 receives the requested primary content along with the attached user information. In accordance with the user information, inStep 341 the game console 70 searches for and finds one or more auxiliary content items 415 (seeFIG. 4 ) stored on thedetachable storage media 80 which correspond with the user information. More specifically, a comparison is made between various data contained in the user information, which may also include information of the currently requested primary content, and triggerdata 419 appended with each of theauxiliary contents 415, and for those items for which a match is found, theauxiliary contents 415 are extracted. As shall be explained in more detail in relation toFIG. 5 , the user is given the option of overriding playback of the auxiliary content, however, assuming playback is authorized, theauxiliary content items 415 are loaded and executed for playback along with the primary content. - In
Step 351, a record is stored in an internal memory (not shown) of the game console 70 of all the auxiliary content items which have actually been viewed by the customer. Such a record may comprise an identifier of the auxiliary content items which were viewed, and the duration for which an auxiliary content item was viewed if it was not played in its entirety. - In
Step 361, the game console 70 sends the record established inStep 351 to thedownload management server 10, which in turn receives the playback record inStep 271. The transmittal of this record may be sent in any of various ways, for example as a comprehensive record at the end of user activity which is uploaded to the server during a sign-off procedure, or intermittently as each auxiliary content item is viewed. As discussed above, the playback record, which is stored in thecustomer database 20 inStep 281, provides valuable feedback information to auxiliary content providers, such as advertisers, as to whether the auxiliary content was effective for a given target audience, and may also be used as a basis for assessing fees to the auxiliary content providers. -
FIG. 4 is a diagram ofdata contents 400 contained on adetachable storage media 80 inserted in the game console 70. As shown schematically therein, thestorage media 80 stores data comprising auxiliary content (AUX. CONTENT) 403 to be viewed by the user of the game console, wherein theauxiliary content 403 is made up of a plurality of content items 415 (Content 1,Content 2, . . . Content N) each with an appended set oftrigger data 419. Thestorage media 80 further holds a uniqueMEDIA ID section 407, which serves for identifying the detachable storage media itself (such as an alphanumeric CD-ROM/DVD serial number) and which also establishes a user identifier for the user who utilizes thestorage media 80 in the game console 70, and an authentication code (AUTH. CODE) 409 which is used for authenticating access to thedownload service manager 10. It is conceivable that the MEDIA ID and the authentication code could be the same, although preferably the functions of server access and media/customer identification are facilitated by separate codes. Alternatively, theMEDIA ID section 407 may comprise a software program which generates a unique user identifier in association with a prompt for user input of initial user data, such as the name, address, etc. of the user. It shall be understood that once theMEDIA ID 407 becomes associated with user information, theMEDIA ID 407 serves as a user identifier, so these terms may be used interchangeably hereinafter. - The
USER ID 407 and AUTH.CODE 409 also serve jointly as an enabling key through which access to given primary content is authorized by thecontent server 10. More specifically, when theMEDIA ID 407 is uploaded to theserver 10, on the basis of theMEDIA ID 407, theserver 10 can determine which primary contents, from among multiple contents in thecontent database 30, are authorized for access to the user on the basis of the user identifier. Should such a media identifier not be present, or be deemed to be incorrect or outdated, access to thecontent server 10 is suspended. Thus, thecorrect storage media 80 must be present in the game console, and a correct and non-outdated media identifier must be determined, in order for access to theserver 10 to be authorized. Another possibility is that theauthorization code 409 provides access to a given server dedicated for downloading of specified primary content from among multiple contents in thecontents database 30. - The
storage media 80 additionally contains aNET ACCESS indicator 411 that thestorage media 80 is intended for interaction with a server in a networked environment. TheNET ACCESS indicator 411 may itself comprise network access software which enables the necessary network connection, or may simply comprise a flag indicating that network software residing in the game console 70 should be loaded and executed. In the latter case, the network software residing in the game console 70 may comprise a small program for establishing a minimal network connection to enable more versatile network software to be downloaded from the server and executed in the game console 70. -
FIG. 5 is a process diagram describing steps undertaken in the networked game console 70 prior to and during a network connection with theprimary content server 10. - In
Step 501 when the game console is turned on, a standard boot sequence is initiated through an internal BIOS for enabling essential communications between peripheral devices and the like, whereby the system is initialized for operation by the user. - When a
detachable media 80 such as a CD-ROM or DVD disc is inserted in the game console 70, inStep 505 the system scans themedia 80 to determine whether the data content thereon is intended for operation in a networked environment. This is done by checking whether aNET ACCESS indicator 411, as described above, is present on themedia 80 or not. - Next, in
Step 509, if is it determined that thedetachable media 80 does not contain aNET ACCESS indicator 411, i.e. that the media is a program intended for operation with the game console alone and not requiring a network connection, then inStep 513 the game console is operated in a normal non-networked mode. However, if theNET ACCESS indicator 411 is present, then a bi-directional network connection is established inStep 517 as was discussed above in relation toFIG. 2 andFIG. 3 . In this case, theauthorization code 409 on thedetachable media 80 is used to enable the network connection. - In
Step 521, it is determined in cooperation with thecontent server 10 whether or not the customer is a first time user or not. More specifically, upon receipt of theMEDIA ID 407, thecontent server 10 can determine whether this is the first time that theMEDIA ID 407 has been used to access thesystem 10, and if so, will issue a command to the game console 70 to prompt the user for initial user data as shown inStep 525. At this time, theserver 10 may also establish and store a time/date log file for association with theMEDIA ID 407 which permits access to theserver 10 with use of thedetachable media 80 for a limited time period only. - In
step 529, the primary content requested by the customer is downloaded into the networked game console 70 from thecontent server 10. As was described in relation toFIGS. 2 and 3 , the desired primary content has attached thereto the user information which is associated with the user ID from thecustomer database 20. As for determining which primary content is authorized and hence downloadable to a given user, prior to step 529, the user may be presented with a menu option which displays only those primary content items, from among all items contained in thecontent database 30, that are authorized to the user for downloading and viewing, thereby facilitating selection by the user. While menu options may be provided as a function of a menu routine executed from thedetachable storage media 80, on the server side thedownload management server 10 is capable of controlling which primary content is downloadable based on the MEDIA ID. In other words, the user cannot request primary content items which are not authorized for theMEDIA ID 407. - The routine proceeds next to step 533 for comparing the downloaded customer information with the trigger data 419 (see
FIG. 4 ) for each of the auxiliary content items, to determine which auxiliary content items shall be loaded and queued for playback. - In
step 537, the system checks to see whether the user has elected to permit playback of auxiliary content contained on thedetachable storage media 80. The ability to optionally choose or disable playback of auxiliary content can be provided by means of a control button on the game console, and such ability is generally made constantly available to the user at any time before or during playback of the requested primary content. - If playback of auxiliary content is disabled, in
Step 541 the primary content only is executed by the game console 70 for viewing by the user. However, assuming the customer permits playback of auxiliary content, the routine proceeds to step 545 wherein the applicableauxiliary content items 415 determined inStep 533 are loaded and queued for playback. - Upon loading of an auxiliary content item, in
Step 549 the game console 70 makes a record in an internal storage area (not shown) that a given auxiliary content item has been readied for viewing by the customer, and upon execution of the auxiliary content, an on-board timer (also not shown) may be initiated to keep track of the time during which the auxiliary content items are played back. By means of a control loop back toStep 537, as shown inFIG. 5 , the system continuously poles whether the user has enabled or disabled the auxiliary content. Assuming the user does not disable the auxiliary content during playback, it may be assumed that the auxiliary content item was viewed or interacted with in its entirety. However, should the user disable the auxiliary content during playback of a given auxiliary content item, the time at which the disablement occurred and the auxiliary content item being played back at that time are recorded. The playback record is also important in the event the user disables and then re-enables the auxiliary content, in which case the record provides an indication of which auxiliary content item was being viewed at the time of disablement, and thus allows the auxiliary content to be reinitiated at the content item where it last left off, in which case the playback record is updated. - Then roughly simultaneously with
Step 549, the auxiliary content is executed for playback along with the requested primary content inStep 553. It shall be understood that various modes for execution of auxiliary and primary content can be contemplated within the knowledge of persons skilled in the art. For example, the auxiliary content can be played back before the running of the primary content, so that the user is not permitted to view the primary content until after the auxiliary content has been viewed, or otherwise run its course, for example by interaction with the user in the case of interactive content. Alternatively, the auxiliary content can be presented alongside with the primary content, for example in a window, inset, banner or frame, while the primary content is also being executed. Interaction between primary and auxiliary content is also possible. For example, in the case where the primary content is an interactive game, the appearance of a character, scene or other data item in the primary content can be used to trigger actions in the auxiliary content. -
FIG. 6 is a diagram describing an exemplary business model implemented according to the teachings of the present invention. The basic business model supposes two conditions. First, that the downloadableprimary content 110 from thecontents database 30 comprises a popular interactive game, movie, music or any other digital content worth paying for. Secondly, the content items stored on thedetachable storage media 80 are typically advertisements from variousauxiliary content providers 100 who are typically commercial companies or the like. In this case, if theuser 120 elects to view the auxiliary content provided on thedetachable storage media 80 along with theprimary content 110, thefee 130 a for the downloadableprimary content 110 can be paid to thedownload service operator 10 by theauxiliary content provider 100. - Alternatively (as indicated by the dashed line in
FIG. 6 ), if theuser 120 decides to skip the auxiliary content, as described inStep 537 ofFIG. 5 , a fee 103 b to thedownload service operator 10 for theprimary content 110 will be charged to the user. Thus, theuser 120 does not have to pay a fee to thedownload service operator 10 as long as theuser 120 views the customized auxiliary content (triggered by the user's personal information) contained on thestorage media 80. - Based on the playback record which is created in
Step 549 ofFIG. 5 and uploaded to thedownload service provider 10, thedownload service operator 10 can collect fees both from theuser 120 and/orauxiliary content providers 100 based on the amount of secondary content viewed by theuser 120. - It is significant not only that the auxiliary content is provided through a
detachable storage media 80, but also that the system enables a pairing or linkage between the auxiliary content on thestorage media 80 and specified downloadableprimary content 110, and wherein, by means of key data on the storage media, thestorage media 80 provides the avenue of access to theprimary content 110. In this manner, auxiliary content providers, typically advertisers, are able to direct thedetachable media 80 to customers whose motivation will be to access valuable and popular primary media content, whereas the primary content provider, through the key, can additionally control access to primary content based on a specified time period during which thestorage media 80 can be used. - Further, in addition to being motivated to use the
detachable media 80 to access popular primary media content, customers may feel less reluctant to offer personal identifying information if the impression is that the information is being collected by, and maintained under the control of, a well known primary content provider, as opposed to lesser known advertisers. - The system can also enable a two-tiered method of advertising, wherein the
download server operator 10 can require forced viewing of advertisements sent directly along with the primary content, whereas advertisements fromauxiliary content providers 80 are provided on an optional basis to theuser 120, thereby increasing the versatility of the system as an advertising method. - It shall be understood that various modifications will be apparent and can be readily made by persons skilled in the art without departing from the scope and spirit of the present invention. Accordingly, the following claims shall not be limited by the descriptions or illustrations set forth herein, but shall be construed to cover with reasonable breadth all features which may be envisaged as equivalents by those skilled in the art.
Claims (14)
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US11/354,140 US20060129688A1 (en) | 1999-12-02 | 2006-02-13 | Method and system for enabling presenation of auxiliary content |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US09/452,811 US7047302B1 (en) | 1999-12-02 | 1999-12-02 | Method and system for enabling optional customer election of auxiliary content provided on detachable local storage media during access of primary content over a network and for collecting data concerning viewed auxiliary content |
US11/354,140 US20060129688A1 (en) | 1999-12-02 | 2006-02-13 | Method and system for enabling presenation of auxiliary content |
Related Parent Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
US09/452,811 Continuation US7047302B1 (en) | 1995-06-30 | 1999-12-02 | Method and system for enabling optional customer election of auxiliary content provided on detachable local storage media during access of primary content over a network and for collecting data concerning viewed auxiliary content |
Publications (1)
Publication Number | Publication Date |
---|---|
US20060129688A1 true US20060129688A1 (en) | 2006-06-15 |
Family
ID=23798033
Family Applications (2)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
US09/452,811 Expired - Lifetime US7047302B1 (en) | 1995-06-30 | 1999-12-02 | Method and system for enabling optional customer election of auxiliary content provided on detachable local storage media during access of primary content over a network and for collecting data concerning viewed auxiliary content |
US11/354,140 Abandoned US20060129688A1 (en) | 1999-12-02 | 2006-02-13 | Method and system for enabling presenation of auxiliary content |
Family Applications Before (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
US09/452,811 Expired - Lifetime US7047302B1 (en) | 1995-06-30 | 1999-12-02 | Method and system for enabling optional customer election of auxiliary content provided on detachable local storage media during access of primary content over a network and for collecting data concerning viewed auxiliary content |
Country Status (13)
Country | Link |
---|---|
US (2) | US7047302B1 (en) |
EP (3) | EP1173810A4 (en) |
JP (2) | JP4021143B2 (en) |
KR (1) | KR100520251B1 (en) |
CN (2) | CN1831863B (en) |
AU (1) | AU777424B2 (en) |
BR (1) | BR0007938A (en) |
CA (1) | CA2360348A1 (en) |
MX (1) | MXPA01007822A (en) |
NZ (1) | NZ513906A (en) |
RU (1) | RU2001121475A (en) |
TW (2) | TW589889B (en) |
WO (1) | WO2001040948A1 (en) |
Cited By (17)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20020055949A1 (en) * | 2000-12-06 | 2002-05-09 | Masashi Shiomi | Information processing apparatus, communication apparatus, information processing terminal, information supplying apparatus, information supplying method, information supplying system and computer readable recording medium, providing desired information together with related advertisement information |
US20040073912A1 (en) * | 2000-10-27 | 2004-04-15 | Meza Joseph R. | Automatic embedded host configuration system and method |
US20050267798A1 (en) * | 2002-07-22 | 2005-12-01 | Tiziano Panara | Auxiliary content delivery system |
US20070192468A1 (en) * | 2006-02-04 | 2007-08-16 | Keeler James D | System and method for providing persistent advertising with third party content in a distributed internet access environment |
US20080050713A1 (en) * | 2006-08-08 | 2008-02-28 | Avedissian Narbeh | System for submitting performance data to a feedback community determinative of an outcome |
US20080114639A1 (en) * | 2006-11-15 | 2008-05-15 | Microsoft Corporation | User interaction-biased advertising |
US20080307412A1 (en) * | 2007-06-06 | 2008-12-11 | Sony Computer Entertainment Inc. | Cached content consistency management |
US7882129B1 (en) * | 2000-08-31 | 2011-02-01 | Mark R. Williams | Methods and apparatuses for media file delivery |
US20110067058A1 (en) * | 2009-09-16 | 2011-03-17 | At&T Intellectual Property I, Lp | Apparatus and method for providing content to a media device |
US20130023343A1 (en) * | 2011-07-20 | 2013-01-24 | Brian Schmidt Studios, Llc | Automatic music selection system |
US8416247B2 (en) | 2007-10-09 | 2013-04-09 | Sony Computer Entertaiment America Inc. | Increasing the number of advertising impressions in an interactive environment |
US9703463B2 (en) | 2012-04-18 | 2017-07-11 | Scorpcast, Llc | System and methods for providing user generated video reviews |
US9741057B2 (en) | 2012-04-18 | 2017-08-22 | Scorpcast, Llc | System and methods for providing user generated video reviews |
US9832519B2 (en) | 2012-04-18 | 2017-11-28 | Scorpcast, Llc | Interactive video distribution system and video player utilizing a client server architecture |
US9940644B1 (en) * | 2009-10-27 | 2018-04-10 | Sprint Communications Company L.P. | Multimedia product placement marketplace |
US10181132B1 (en) | 2007-09-04 | 2019-01-15 | Sprint Communications Company L.P. | Method for providing personalized, targeted advertisements during playback of media |
US10506278B2 (en) | 2012-04-18 | 2019-12-10 | Scorpoast, LLC | Interactive video distribution system and video player utilizing a client server architecture |
Families Citing this family (71)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US7171480B2 (en) * | 2001-01-29 | 2007-01-30 | Sony Computer Entertainment America Inc. | Method and system for providing auxiliary content located on local storage during download/access of primary content over a network |
US7209900B2 (en) * | 1999-08-27 | 2007-04-24 | Charles Eric Hunter | Music distribution systems |
US20060212908A1 (en) * | 1999-08-27 | 2006-09-21 | Ochoa Optics Llc | Video distribution system |
US6647417B1 (en) | 2000-02-10 | 2003-11-11 | World Theatre, Inc. | Music distribution systems |
US7647618B1 (en) | 1999-08-27 | 2010-01-12 | Charles Eric Hunter | Video distribution system |
US8090619B1 (en) | 1999-08-27 | 2012-01-03 | Ochoa Optics Llc | Method and system for music distribution |
US6952685B1 (en) | 1999-08-27 | 2005-10-04 | Ochoa Optics Llc | Music distribution system and associated antipiracy protection |
AU2597801A (en) * | 1999-12-29 | 2001-07-09 | Harry A. Glorikian | An internet system for connecting client-travelers with geographically-associated data |
US8275658B2 (en) * | 2000-01-21 | 2012-09-25 | Ads In Downloads, Llc | Method and apparatus for embedding advertisements in audio files for internet and network distribution |
US9252898B2 (en) | 2000-01-28 | 2016-02-02 | Zarbaña Digital Fund Llc | Music distribution systems |
US8095467B2 (en) * | 2000-02-14 | 2012-01-10 | Bettinger David S | Internet news compensation system |
US7386512B1 (en) | 2000-05-11 | 2008-06-10 | Thomson Licensing | Method and system for controlling and auditing content/service systems |
IL136233A (en) * | 2000-05-18 | 2009-05-04 | Whitmaps Us Foundation Llc | Method and system for downloading map data through a communication network |
US7076467B1 (en) * | 2000-08-04 | 2006-07-11 | Sony Computer Entertainment America Inc. | Network-based method and system for transmitting digital data to a client computer and charging only for data that is used by the client computer user |
US8037492B2 (en) | 2000-09-12 | 2011-10-11 | Thomson Licensing | Method and system for video enhancement transport alteration |
US20020053076A1 (en) * | 2000-10-30 | 2002-05-02 | Mark Landesmann | Buyer-driven targeting of purchasing entities |
US11467856B2 (en) | 2002-12-12 | 2022-10-11 | Flexiworld Technologies, Inc. | Portable USB device for internet access service |
US11204729B2 (en) | 2000-11-01 | 2021-12-21 | Flexiworld Technologies, Inc. | Internet based digital content services for pervasively providing protected digital content to smart devices based on having subscribed to the digital content service |
US9965233B2 (en) | 2000-11-20 | 2018-05-08 | Flexiworld Technologies, Inc. | Digital content services or stores over the internet that transmit or stream protected or encrypted digital content to connected devices and applications that access the digital content services or stores |
JP2002157524A (en) * | 2000-11-17 | 2002-05-31 | Nec Corp | Device, system and method for providing map information, and recording medium recorded with map information providing program |
US20020097418A1 (en) | 2001-01-19 | 2002-07-25 | Chang William Ho | Raster image processor and processing method for universal data output |
US8112311B2 (en) * | 2001-02-12 | 2012-02-07 | Ochoa Optics Llc | Systems and methods for distribution of entertainment and advertising content |
US20030061607A1 (en) * | 2001-02-12 | 2003-03-27 | Hunter Charles Eric | Systems and methods for providing consumers with entertainment content and associated periodically updated advertising |
US7739590B2 (en) * | 2001-03-01 | 2010-06-15 | Accenture Llp | Automatic generation of personal homepages for a sales force |
JP4670204B2 (en) * | 2001-08-23 | 2011-04-13 | 日本電気株式会社 | CONTENT DISTRIBUTION SYSTEM, CONTENT DISTRIBUTION METHOD USED FOR THE SYSTEM, AND DISTRIBUTION CONTROL PROGRAM |
US7960005B2 (en) | 2001-09-14 | 2011-06-14 | Ochoa Optics Llc | Broadcast distribution of content for storage on hardware protected optical storage media |
JP3932868B2 (en) * | 2001-11-07 | 2007-06-20 | 日本ビクター株式会社 | Image distribution system |
KR100447184B1 (en) * | 2002-01-09 | 2004-09-04 | 엘지전자 주식회사 | Method and apparatus for realizing network game through PVR system |
DE60231103D1 (en) | 2002-02-14 | 2009-03-26 | Sony Dadc Austria Ag | Method and device for providing a data set stored in a database |
JP2003242410A (en) * | 2002-02-19 | 2003-08-29 | Fujitsu Ltd | Information distribution method, and computer program |
JP2003345641A (en) * | 2002-05-29 | 2003-12-05 | Ricoh Co Ltd | Storage medium and program |
JP2004021564A (en) | 2002-06-14 | 2004-01-22 | Nec Corp | Data content distribution system |
US20040043819A1 (en) * | 2002-09-03 | 2004-03-04 | Daniel Willis | Gaming system emulating a set top box |
KR100502011B1 (en) * | 2002-10-01 | 2005-07-20 | 주식회사 알티캐스트 | Set top box having tv plaza function and method for applying tv plaza function to the set top box |
JPWO2004045208A1 (en) * | 2002-11-06 | 2006-03-16 | 株式会社日本コンピュータ | Content reception / playback apparatus and content reception / playback method |
AU2003300880A1 (en) | 2002-12-12 | 2004-07-09 | Flexiworld Technologies, Inc. | Wireless communication between computing devices |
CN107797953B (en) | 2003-04-11 | 2021-10-08 | 富意科技公司 | Integrated circuit storage device or method capable of realizing automatic operation |
US20040235567A1 (en) * | 2003-05-20 | 2004-11-25 | Sony Computer Entertainment America Inc., Foster City, Ca | Video game method and system with content-related options |
JP4036177B2 (en) * | 2003-10-01 | 2008-01-23 | ソニー株式会社 | Receiving device, receiving method, receiving program and recording medium, and receiving system |
US20050203797A1 (en) * | 2004-03-15 | 2005-09-15 | Fuitsu Limited | Information distribution method and apparatus, business method and computer-readable storage medium |
JP4574366B2 (en) * | 2004-03-30 | 2010-11-04 | 要二 竹内 | CD-ROM, management server, operation server, and IP telephone terminal registration method in which a program for functioning as an IP telephone terminal is recorded |
US20050228877A1 (en) * | 2004-04-07 | 2005-10-13 | Arnold Monitzer | System for managing a device |
JP2005354659A (en) * | 2004-05-10 | 2005-12-22 | Sony Computer Entertainment Inc | Content supply system |
US8346157B1 (en) | 2004-06-16 | 2013-01-01 | Colby Steven M | Content customization in asymmertic communication systems |
JP3751968B1 (en) * | 2004-10-21 | 2006-03-08 | コナミ株式会社 | GAME SYSTEM, GAME SERVER DEVICE AND ITS CONTROL METHOD, TERMINAL DEVICE AND ITS CONTROL PROGRAM |
CA2603743C (en) * | 2005-04-05 | 2018-01-16 | Google Inc. | Method and system supporting audited reporting of advertising impressions from video games |
GB0509147D0 (en) * | 2005-05-05 | 2005-06-08 | Cairney Andrew | Improvements in or relating to electronic entertainment |
US20060271425A1 (en) * | 2005-05-27 | 2006-11-30 | Microsoft Corporation | Advertising in application programs |
US7673017B2 (en) | 2005-09-06 | 2010-03-02 | Interpolls Network Inc. | Systems and methods for integrating XML syndication feeds into online advertisement |
JP2007174114A (en) * | 2005-12-20 | 2007-07-05 | Usen Corp | Content supply system |
KR100692947B1 (en) * | 2006-01-04 | 2007-03-14 | 종 기 박 | a cuttlefish tear machine |
US8752086B2 (en) * | 2006-08-09 | 2014-06-10 | Carson Victor Conant | Methods and apparatus for sending content to a media player |
US7657611B2 (en) * | 2006-10-30 | 2010-02-02 | Google Inc. | Content request optimization |
US20080120168A1 (en) * | 2006-11-17 | 2008-05-22 | Hughes David S | Method of promoting a selected business via a computerized system |
US9202231B2 (en) * | 2007-02-01 | 2015-12-01 | Interpols Network Incorporated | Methods, systems, and apparatus to design online advertising units via a web-based application |
US20080244638A1 (en) * | 2007-03-30 | 2008-10-02 | Microsoft Corporation | Selection and output of advertisements using subtitle data |
CN101729272B (en) * | 2008-10-27 | 2013-01-23 | 华为技术有限公司 | Method, system and device for content distribution, and media server |
US9077858B2 (en) * | 2009-12-18 | 2015-07-07 | Disney Enterprises, Inc. | Media playback system and method for monitoring usage of media contents |
CN102118401A (en) * | 2009-12-31 | 2011-07-06 | 华为技术有限公司 | Media playing method and system, content transmission network equipment and advertisement server (AS) |
WO2012004864A1 (en) * | 2010-07-07 | 2012-01-12 | 日本Bs放送株式会社 | Image delivery apparatus, image delivery method and image delivery program |
US20120047201A1 (en) * | 2010-08-20 | 2012-02-23 | Nikhil Jain | Apparatus and method of acquiring or distributing content |
KR101982152B1 (en) * | 2011-10-13 | 2019-08-28 | 삼성전자주식회사 | Method and apparatus for processing object for auxiliary service associated with broadcast service in Broadcast receiver |
US9582509B2 (en) | 2012-08-21 | 2017-02-28 | Empire Technology Development Llc | Data migration management |
CN103533433B (en) * | 2013-05-08 | 2018-04-06 | Tcl集团股份有限公司 | The method and system that a kind of intelligent television player picture advertisement is launched |
GB2534539A (en) * | 2014-11-26 | 2016-08-03 | Piksel Inc | Delivering content |
JP2016178403A (en) * | 2015-03-19 | 2016-10-06 | カシオ計算機株式会社 | Information output device, information output method, and program |
JP6195950B1 (en) * | 2016-03-23 | 2017-09-13 | 株式会社Nttドコモ | Server apparatus and information processing system |
US10846779B2 (en) | 2016-11-23 | 2020-11-24 | Sony Interactive Entertainment LLC | Custom product categorization of digital media content |
US10860987B2 (en) | 2016-12-19 | 2020-12-08 | Sony Interactive Entertainment LLC | Personalized calendar for digital media content-related events |
US10931991B2 (en) | 2018-01-04 | 2021-02-23 | Sony Interactive Entertainment LLC | Methods and systems for selectively skipping through media content |
US11516270B1 (en) | 2021-08-20 | 2022-11-29 | T-Mobile Usa, Inc. | Network protocol for enabling enhanced features for media content |
Citations (13)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5233423A (en) * | 1990-11-26 | 1993-08-03 | North American Philips Corporation | Embedded commericals within a television receiver using an integrated electronic billboard |
US5532735A (en) * | 1994-04-29 | 1996-07-02 | At&T Corp. | Method of advertisement selection for interactive service |
US5740549A (en) * | 1995-06-12 | 1998-04-14 | Pointcast, Inc. | Information and advertising distribution system and method |
US5838314A (en) * | 1996-02-21 | 1998-11-17 | Message Partners | Digital video services system with optional interactive advertisement capabilities |
US5913040A (en) * | 1995-08-22 | 1999-06-15 | Backweb Ltd. | Method and apparatus for transmitting and displaying information between a remote network and a local computer |
US5926624A (en) * | 1996-09-12 | 1999-07-20 | Audible, Inc. | Digital information library and delivery system with logic for generating files targeted to the playback device |
US5937158A (en) * | 1996-04-19 | 1999-08-10 | Matsushita Electric Industrial Co., Ltd. | System and method for connecting portable media with network and computer for use with the system |
US6182050B1 (en) * | 1998-05-28 | 2001-01-30 | Acceleration Software International Corporation | Advertisements distributed on-line using target criteria screening with method for maintaining end user privacy |
US6256739B1 (en) * | 1997-10-30 | 2001-07-03 | Juno Online Services, Inc. | Method and apparatus to determine user identity and limit access to a communications network |
US6343323B1 (en) * | 1997-12-18 | 2002-01-29 | More Magic Software Mms Oy | Resource retrieval over a source network determined by checking a header of the requested resource for access restrictions |
US6400996B1 (en) * | 1999-02-01 | 2002-06-04 | Steven M. Hoffberg | Adaptive pattern recognition based control system and method |
US6453420B1 (en) * | 1999-04-21 | 2002-09-17 | Research Investment Network, Inc. | System, method and article of manufacture for authorizing the use of electronic content utilizing a laser-centric medium |
US7089194B1 (en) * | 1999-06-17 | 2006-08-08 | International Business Machines Corporation | Method and apparatus for providing reduced cost online service and adaptive targeting of advertisements |
Family Cites Families (24)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JP3425159B2 (en) * | 1992-02-06 | 2003-07-07 | コーニンクレッカ フィリップス エレクトロニクス エヌ ヴィ | Commercial advertisement method and commercial advertisement generation device |
GB9209572D0 (en) * | 1992-05-02 | 1992-06-17 | Smith Donald G | Apparatus for playing a game |
JPH07129093A (en) * | 1993-10-29 | 1995-05-19 | Hiuka Sangyo Kk | Advertisement displaying device for electronic newspaper |
JPH07203420A (en) * | 1993-11-26 | 1995-08-04 | Sony Corp | Two-way broadcast system, receiver and remote controller therefor |
US5652615A (en) * | 1995-06-30 | 1997-07-29 | Digital Equipment Corporation | Precision broadcast of composite programs including secondary program content such as advertisements |
US6026368A (en) | 1995-07-17 | 2000-02-15 | 24/7 Media, Inc. | On-line interactive system and method for providing content and advertising information to a targeted set of viewers |
EP0852880A1 (en) * | 1995-09-29 | 1998-07-15 | Boston Technology Inc. | Multimedia architecture for interactive advertising |
US6049823A (en) | 1995-10-04 | 2000-04-11 | Hwang; Ivan Chung-Shung | Multi server, interactive, video-on-demand television system utilizing a direct-access-on-demand workgroup |
JPH09106268A (en) * | 1995-10-06 | 1997-04-22 | Tamagawa Mach Kk | Advertisement device |
US5937164A (en) * | 1995-12-07 | 1999-08-10 | Hyperlock Technologies, Inc. | Method and apparatus of secure server control of local media via a trigger through a network for instant local access of encrypted data on local media within a platform independent networking system |
JP3264180B2 (en) * | 1996-07-12 | 2002-03-11 | 日本電気株式会社 | Billing method |
NO963669A (en) * | 1996-09-03 | 1998-01-19 | Internett Access Holding As | Use of a data storage device to provide access to an information service |
US6108637A (en) | 1996-09-03 | 2000-08-22 | Nielsen Media Research, Inc. | Content display monitor |
JPH10240828A (en) * | 1997-02-28 | 1998-09-11 | Net Biretsuji Kk | Advertisement distribution service system |
JPH10275114A (en) | 1997-03-31 | 1998-10-13 | Fujitsu Ltd | Content security method of internet and system therefor |
US6101534A (en) * | 1997-09-03 | 2000-08-08 | Rothschild; Leigh M. | Interactive, remote, computer interface system |
US6195693B1 (en) * | 1997-11-18 | 2001-02-27 | International Business Machines Corporation | Method and system for network delivery of content associated with physical audio media |
JPH11197343A (en) * | 1998-01-16 | 1999-07-27 | Sankyo Kk | Game device |
US6738905B1 (en) * | 1998-04-15 | 2004-05-18 | Digital Video Express, L.P. | Conditional access via secure logging with simplified key management |
JPH11313175A (en) * | 1998-04-28 | 1999-11-09 | Sony Corp | Terminal equipment |
JP4064060B2 (en) | 1998-05-15 | 2008-03-19 | ユニキャスト・コミュニケーションズ・コーポレイション | Technology for implementing network-distributed interstitial web advertisements that are initiated by the browser and invisible to the user using ad tags embedded in reference web pages |
US6279036B1 (en) * | 1998-05-15 | 2001-08-21 | International Business Machines Corporation | Method and apparatus for detecting actual viewing or electronic advertisements |
JP3611464B2 (en) | 1998-10-29 | 2005-01-19 | シャープ株式会社 | Information providing apparatus and information providing system |
US6405214B1 (en) * | 1998-12-17 | 2002-06-11 | Hewlett-Packard Company | Method of gathering usage information and transmitting to a primary server and a third party server by a client program |
-
1999
- 1999-12-02 US US09/452,811 patent/US7047302B1/en not_active Expired - Lifetime
-
2000
- 2000-11-30 JP JP2000365538A patent/JP4021143B2/en not_active Expired - Lifetime
- 2000-12-01 RU RU2001121475/09A patent/RU2001121475A/en not_active Application Discontinuation
- 2000-12-01 CN CN2006100045900A patent/CN1831863B/en not_active Expired - Lifetime
- 2000-12-01 CN CNB008033927A patent/CN1249624C/en not_active Expired - Lifetime
- 2000-12-01 MX MXPA01007822A patent/MXPA01007822A/en unknown
- 2000-12-01 WO PCT/US2000/032737 patent/WO2001040948A1/en active Search and Examination
- 2000-12-01 BR BR0007938-3A patent/BR0007938A/en not_active Application Discontinuation
- 2000-12-01 EP EP00983859A patent/EP1173810A4/en not_active Withdrawn
- 2000-12-01 EP EP08014595A patent/EP1986099A3/en not_active Withdrawn
- 2000-12-01 NZ NZ513906A patent/NZ513906A/en not_active Application Discontinuation
- 2000-12-01 KR KR10-2001-7009786A patent/KR100520251B1/en active IP Right Grant
- 2000-12-01 EP EP07001931A patent/EP1772174A3/en not_active Ceased
- 2000-12-01 AU AU20565/01A patent/AU777424B2/en not_active Expired
- 2000-12-01 CA CA002360348A patent/CA2360348A1/en not_active Abandoned
-
2001
- 2001-02-26 TW TW089125507A patent/TW589889B/en not_active IP Right Cessation
- 2001-02-26 TW TW092122016A patent/TW589890B/en not_active IP Right Cessation
-
2006
- 2006-02-13 US US11/354,140 patent/US20060129688A1/en not_active Abandoned
-
2007
- 2007-05-22 JP JP2007135511A patent/JP2007293879A/en active Pending
Patent Citations (13)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5233423A (en) * | 1990-11-26 | 1993-08-03 | North American Philips Corporation | Embedded commericals within a television receiver using an integrated electronic billboard |
US5532735A (en) * | 1994-04-29 | 1996-07-02 | At&T Corp. | Method of advertisement selection for interactive service |
US5740549A (en) * | 1995-06-12 | 1998-04-14 | Pointcast, Inc. | Information and advertising distribution system and method |
US5913040A (en) * | 1995-08-22 | 1999-06-15 | Backweb Ltd. | Method and apparatus for transmitting and displaying information between a remote network and a local computer |
US5838314A (en) * | 1996-02-21 | 1998-11-17 | Message Partners | Digital video services system with optional interactive advertisement capabilities |
US5937158A (en) * | 1996-04-19 | 1999-08-10 | Matsushita Electric Industrial Co., Ltd. | System and method for connecting portable media with network and computer for use with the system |
US5926624A (en) * | 1996-09-12 | 1999-07-20 | Audible, Inc. | Digital information library and delivery system with logic for generating files targeted to the playback device |
US6256739B1 (en) * | 1997-10-30 | 2001-07-03 | Juno Online Services, Inc. | Method and apparatus to determine user identity and limit access to a communications network |
US6343323B1 (en) * | 1997-12-18 | 2002-01-29 | More Magic Software Mms Oy | Resource retrieval over a source network determined by checking a header of the requested resource for access restrictions |
US6182050B1 (en) * | 1998-05-28 | 2001-01-30 | Acceleration Software International Corporation | Advertisements distributed on-line using target criteria screening with method for maintaining end user privacy |
US6400996B1 (en) * | 1999-02-01 | 2002-06-04 | Steven M. Hoffberg | Adaptive pattern recognition based control system and method |
US6453420B1 (en) * | 1999-04-21 | 2002-09-17 | Research Investment Network, Inc. | System, method and article of manufacture for authorizing the use of electronic content utilizing a laser-centric medium |
US7089194B1 (en) * | 1999-06-17 | 2006-08-08 | International Business Machines Corporation | Method and apparatus for providing reduced cost online service and adaptive targeting of advertisements |
Cited By (39)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US7882129B1 (en) * | 2000-08-31 | 2011-02-01 | Mark R. Williams | Methods and apparatuses for media file delivery |
US20040073912A1 (en) * | 2000-10-27 | 2004-04-15 | Meza Joseph R. | Automatic embedded host configuration system and method |
US7287257B2 (en) * | 2000-10-27 | 2007-10-23 | Oxford Semiconductor, Inc. | Automatic embedded host configuration system and method |
US20020055949A1 (en) * | 2000-12-06 | 2002-05-09 | Masashi Shiomi | Information processing apparatus, communication apparatus, information processing terminal, information supplying apparatus, information supplying method, information supplying system and computer readable recording medium, providing desired information together with related advertisement information |
US20050267798A1 (en) * | 2002-07-22 | 2005-12-01 | Tiziano Panara | Auxiliary content delivery system |
US20070192468A1 (en) * | 2006-02-04 | 2007-08-16 | Keeler James D | System and method for providing persistent advertising with third party content in a distributed internet access environment |
US20070192467A1 (en) * | 2006-02-04 | 2007-08-16 | Keeler James D | System and method for providing advertising and content in a distributed internet access environment |
US8090799B2 (en) * | 2006-02-04 | 2012-01-03 | Wayport, Inc. | System and method for providing persistent advertising with third party content in a distributed internet access environment |
US20080050713A1 (en) * | 2006-08-08 | 2008-02-28 | Avedissian Narbeh | System for submitting performance data to a feedback community determinative of an outcome |
AU2007319612B2 (en) * | 2006-11-15 | 2012-02-02 | Microsoft Technology Licensing, Llc | User interaction-biased advertising |
US20080114639A1 (en) * | 2006-11-15 | 2008-05-15 | Microsoft Corporation | User interaction-biased advertising |
US20080307412A1 (en) * | 2007-06-06 | 2008-12-11 | Sony Computer Entertainment Inc. | Cached content consistency management |
US10181132B1 (en) | 2007-09-04 | 2019-01-15 | Sprint Communications Company L.P. | Method for providing personalized, targeted advertisements during playback of media |
US10974137B2 (en) | 2007-10-09 | 2021-04-13 | Sony Interactive Entertainment LLC | Increasing the number of advertising impressions in an interactive environment |
US10343060B2 (en) | 2007-10-09 | 2019-07-09 | Sony Interactive Entertainment LLC | Increasing the number of advertising impressions in an interactive environment |
US8416247B2 (en) | 2007-10-09 | 2013-04-09 | Sony Computer Entertaiment America Inc. | Increasing the number of advertising impressions in an interactive environment |
US9795875B2 (en) | 2007-10-09 | 2017-10-24 | Sony Interactive Entertainment America Llc | Increasing the number of advertising impressions in an interactive environment |
US9272203B2 (en) | 2007-10-09 | 2016-03-01 | Sony Computer Entertainment America, LLC | Increasing the number of advertising impressions in an interactive environment |
US11660529B2 (en) | 2007-10-09 | 2023-05-30 | Sony Interactive Entertainment LLC | Increasing the number of advertising impressions in an interactive environment |
US20110067058A1 (en) * | 2009-09-16 | 2011-03-17 | At&T Intellectual Property I, Lp | Apparatus and method for providing content to a media device |
US8634704B2 (en) * | 2009-09-16 | 2014-01-21 | At&T Intellectual Property I, L.P. | Apparatus and method for storing and providing a portion of media content to a communication device |
US9940644B1 (en) * | 2009-10-27 | 2018-04-10 | Sprint Communications Company L.P. | Multimedia product placement marketplace |
US20130023343A1 (en) * | 2011-07-20 | 2013-01-24 | Brian Schmidt Studios, Llc | Automatic music selection system |
US9741057B2 (en) | 2012-04-18 | 2017-08-22 | Scorpcast, Llc | System and methods for providing user generated video reviews |
US9965780B2 (en) | 2012-04-18 | 2018-05-08 | Scorpcast, Llc | System and methods for providing user generated video reviews |
US10057628B2 (en) | 2012-04-18 | 2018-08-21 | Scorpcast, Llc | Interactive video distribution system and video player utilizing a client server architecture |
US9899063B2 (en) | 2012-04-18 | 2018-02-20 | Scorpcast, Llc | System and methods for providing user generated video reviews |
US10205987B2 (en) | 2012-04-18 | 2019-02-12 | Scorpcast, Llc | Interactive video distribution system and video player utilizing a client server architecture |
US9832519B2 (en) | 2012-04-18 | 2017-11-28 | Scorpcast, Llc | Interactive video distribution system and video player utilizing a client server architecture |
US10506278B2 (en) | 2012-04-18 | 2019-12-10 | Scorpoast, LLC | Interactive video distribution system and video player utilizing a client server architecture |
US10560738B2 (en) | 2012-04-18 | 2020-02-11 | Scorpcast, Llc | Interactive video distribution system and video player utilizing a client server architecture |
US10909586B2 (en) | 2012-04-18 | 2021-02-02 | Scorpcast, Llc | System and methods for providing user generated video reviews |
US9754296B2 (en) | 2012-04-18 | 2017-09-05 | Scorpcast, Llc | System and methods for providing user generated video reviews |
US11012734B2 (en) | 2012-04-18 | 2021-05-18 | Scorpcast, Llc | Interactive video distribution system and video player utilizing a client server architecture |
US11184664B2 (en) | 2012-04-18 | 2021-11-23 | Scorpcast, Llc | Interactive video distribution system and video player utilizing a client server architecture |
US11432033B2 (en) | 2012-04-18 | 2022-08-30 | Scorpcast, Llc | Interactive video distribution system and video player utilizing a client server architecture |
US9703463B2 (en) | 2012-04-18 | 2017-07-11 | Scorpcast, Llc | System and methods for providing user generated video reviews |
US11902614B2 (en) | 2012-04-18 | 2024-02-13 | Scorpcast, Llc | Interactive video distribution system and video player utilizing a client server architecture |
US11915277B2 (en) | 2012-04-18 | 2024-02-27 | Scorpcast, Llc | System and methods for providing user generated video reviews |
Also Published As
Publication number | Publication date |
---|---|
BR0007938A (en) | 2001-11-06 |
EP1772174A2 (en) | 2007-04-11 |
NZ513906A (en) | 2001-09-28 |
CN1831863A (en) | 2006-09-13 |
EP1173810A4 (en) | 2007-04-18 |
EP1772174A3 (en) | 2007-09-05 |
KR20020003366A (en) | 2002-01-12 |
TW589889B (en) | 2004-06-01 |
EP1772174A9 (en) | 2012-05-23 |
CN1831863B (en) | 2012-11-21 |
AU777424B2 (en) | 2004-10-14 |
CA2360348A1 (en) | 2001-06-07 |
MXPA01007822A (en) | 2003-06-04 |
TW589890B (en) | 2004-06-01 |
AU2056501A (en) | 2001-06-12 |
WO2001040948A1 (en) | 2001-06-07 |
EP1986099A3 (en) | 2012-04-18 |
EP1986099A2 (en) | 2008-10-29 |
CN1249624C (en) | 2006-04-05 |
US7047302B1 (en) | 2006-05-16 |
TW200307461A (en) | 2003-12-01 |
CN1352770A (en) | 2002-06-05 |
JP2001222643A (en) | 2001-08-17 |
KR100520251B1 (en) | 2005-10-11 |
EP1173810A1 (en) | 2002-01-23 |
JP2007293879A (en) | 2007-11-08 |
JP4021143B2 (en) | 2007-12-12 |
RU2001121475A (en) | 2003-06-27 |
WO2001040948B1 (en) | 2001-09-27 |
Similar Documents
Publication | Publication Date | Title |
---|---|---|
US7047302B1 (en) | Method and system for enabling optional customer election of auxiliary content provided on detachable local storage media during access of primary content over a network and for collecting data concerning viewed auxiliary content | |
US7401151B2 (en) | Methods and systems for providing auxiliary content during user interactivity with digital data over a network | |
KR100706470B1 (en) | Network-based method and system for transmitting digital data to a client computer and charging only for data that is used by the client computer user | |
JP5313882B2 (en) | Device for displaying main content and auxiliary content | |
US9104669B1 (en) | Audio/video advertising network | |
US20030226142A1 (en) | Apparatus and method for selective insertion and pricing of media data into a media data stream | |
US20050080878A1 (en) | Automatic video display on a computer | |
MX2008013787A (en) | System and/or method for distributing media content. | |
EP1258137A2 (en) | Apparatus and method for selective insertion and pricing of media data into a media data stream |
Legal Events
Date | Code | Title | Description |
---|---|---|---|
AS | Assignment |
Owner name: SONY COMPUTER ENTERTAINMENT AMERICA LLC, CALIFORNIA Free format text: CHANGE OF NAME;ASSIGNOR:SONY COMPUTER ENTERTAINMENT AMERICA INC.;REEL/FRAME:025351/0655 Effective date: 20100401 Owner name: SONY COMPUTER ENTERTAINMENT AMERICA LLC, CALIFORNI Free format text: CHANGE OF NAME;ASSIGNOR:SONY COMPUTER ENTERTAINMENT AMERICA INC.;REEL/FRAME:025351/0655 Effective date: 20100401 |
|
STCB | Information on status: application discontinuation |
Free format text: ABANDONED -- FAILURE TO RESPOND TO AN OFFICE ACTION |
|
AS | Assignment |
Owner name: SONY INTERACTIVE ENTERTAINMENT AMERICA LLC, CALIFORNIA Free format text: CHANGE OF NAME;ASSIGNOR:SONY COMPUTER ENTERTAINMENT AMERICA LLC;REEL/FRAME:038626/0637 Effective date: 20160331 Owner name: SONY INTERACTIVE ENTERTAINMENT AMERICA LLC, CALIFO Free format text: CHANGE OF NAME;ASSIGNOR:SONY COMPUTER ENTERTAINMENT AMERICA LLC;REEL/FRAME:038626/0637 Effective date: 20160331 |