US20040050812A1

US20040050812A1 - Label and/or sign holder

Info

Publication number: US20040050812A1
Application number: US10/639,470
Authority: US
Inventors: Ralph Rojas; Ron Ross
Original assignee: Individual
Current assignee: Fast Industries Ltd
Priority date: 2002-09-18
Filing date: 2003-08-13
Publication date: 2004-03-18
Also published as: WO2004027739A1; AU2003265893A1

Abstract

A label holder having a thin, flexible, film-like element preferably integrally formed at its upper edge to overly the apertured merchandise-supporting surface of a shelf. The film-like element is piercable by a push pin or the like to secure the upper portions of the label holder to the shelf and the lower portions of the label holder are secured to or about the lower edge of the front lip on the shelf or a rearwardly directed lower shelf flange.

Description

This is a complete application claiming benefit of provisional application Serial No. 60/411,407 filed Sep. 18, 2002.[0001]

BACKGROUND OF THE INVENTION

1. Field of the Invention

This invention relates to merchandising aids, and relates more particularly to the manner and means by which a label holder or a combination label holder/sign holder is secured to a merchandising shelf, particularly a merchandising shelf devoid of a “C-channel” along its front edge. The label holder portion of the merchandising aid is designed to preferably removably receive non-adhesive labels to display consumer information such as descriptions and prices of products on the shelf, as well as inventory control information, such as barcodes and the like. The sign holder portion of the merchandising aid, if included, is adapted to carry a “flag” or sign displaying special information to the consumer, such as identifying a “sale” item or the like. For simplicity, the terms “label holder” and label/sign holder” are used interchangeably to include label holders with or without one or more means to also carry a sign or flag as discussed below.

2. Description of the Related Art

Shelves with “C-channels” along the front edge are commonly found in merchandise outlets such as supermarkets, pharmacies and the like, the C-channel being formed with spaced upper and lower opposed lips to provide a convenient means for mounting many different kinds of fit-in articles, such as labels, signs or sign holder which provide information relating to the merchandise displayed on the shelf. While adhesive-backed labels can be secured directly to such a surface, removing such adhesive-backed labels is time consuming and difficult, leaving an unsightly residue build-up which is resistant to cleaning. Generally, non-adhesive paper or plastic labels are preferred since they can easily be replaced if they become damaged or the product information changes. Therefore, label holders have been provided which commonly have a back or body panel attached in some fashion to the supporting surface, with a transparent cover member flexibly secured along one mating edge to the body panel to define a pocket between the front surface of the body panel and the rear surface of the cover member for removable reception of one or more such information-containing labels.

It should be understood, however, that the attachment elements of the label holder of this invention are useful even in label holders adapted to carry adhesive labels, i.e., those without a cover member or a pocket to receive paper or plastic non-adhesive labels.

Label holders are generally provided in elongated sections, perhaps 4′ or more in width, and may be secured by adhesive strips or the like to any supporting surface such as the side of a shelving or warehouse unit. However, most applications for such label holders are directly on the front flange or in the C-channel of the front edge of a product display shelf. Various prior art embodiments of such label holders can be seen in U.S. Pat. Nos. 4,713,899, 5,458,307, 5,488,793, 5,515,632, 5,682,698, 5,899,011 and 6,105,295, the disclosures of which are incorporated herein in their entireties by reference.

Oftentimes, in addition to the information provided by the product labels, it is desired to highlight certain information about a particular product or group of products by displaying an enlarged “flag” or sign on the shelf, depending from the portion of the shelf carrying such products, or extending into the aisle at such a location. Different forms of “sign holders” are also well known in the merchandising art, examples of which can be seen in the aforementioned U.S. Pat. No. 5,488,793, as well as U.S. Pat. Nos. 4,485,575, 4,531,313, 4,625,441, 4,704,813, 4,917,342, 4,995,182, 5,682,698, and 6,163,996, the disclosures of which are also incorporated herein in their entireties by reference.

Separate sign holders can simply be positioned on the shelf itself, or juxtaposed to the shelf in the aisle. Yet, such an. arrangement may not be stable, can waste valuable product display space, and can even cause damage to consumers. For that reason, as seen in some of the aforementioned patents, such sign holders may be designed to be supported partially or entirely in the same C-channels as the label holders.

While constructions of this nature are convenient for many applications, significant difficulties are encountered when it is necessary to insert new labels or to remove or replace labels already carried in the underlying label holder. In order to access the label holder pocket, any and all sign holders secured in front of and, therefore, overlying the label holder must first be removed, and subsequently replaced. This is time consuming, labor intensive, and obviously inefficient, particularly when using elongated label holders that may have multiple sign holders engaged along their length.

U.S. Pat. No. 6,568,112 issued May 27, 2003 (the '112 patent), the subject matter of which is also incorporated herein in its entirety by reference, provides a combination label/sign holder wherein the sign holders are carried by, and move with, the cover member and do not interfere with access to the label holder pocket so that labels can be selectively inserted and removed from the label holder pocket without removing any of the sign holders associated with related products. More specifically, in the '112 patent, the front surface of the cover member of the label holder is provided with a pair of sign holder-receiving lip members which can snappingly receive edge portions of a resilient plastic or metal sign holder such as seen in aforementioned U.S. Pat. No. 5,488,793, or the engaging portions of a depending sign holder of the type seen in aforementioned U.S. Pat. Nos. 5,682,698 and 6,163,996, or other such commercially available sign holders. The combination label/sign holder of the '112 patent also includes a locking construction to secure paper or the like labels in the pocket, with a ledge or other finger-engaging element adapted to facilitate opening the label holder for insertion or removal of labels from the pocket as seen particularly in aforementioned U.S. Pat. No. 5,515,632.

Some merchandising shelves do not have integral C-channels and have only a downwardly depending or downwardly and forwardly angled front edge or lip terminating in a rearwardly-directed lower flange. Attachment of a label holder or a combination label/sign holder to a merchandise shelf devoid of an integral C-channel is problematic. While label or label/sign holders can be adhesively secured to the depending lip on shelves of this nature, moving or replacing such elements, as with the adhesively-backed labels themselves, is difficult, time consuming and leaves an unsightly residue that is resistant to cleaning. Attempts to avoid the adhesive attachment with various elements fixing the lower portion of the label holder to or around the rearwardly extending flange on the bottom of the shelf have been generally unsuccessful because they cannot retain the body panel in position against the front edge of the shelf when the cover member is tipped forwardly to insert or remove a label from the pocket.

The invention of the '775 application is directed to a label and/or sign holder having a discrete adaptor element which enables the same to be attached to a merchandising shelf which does not have an integral C-channel and has only a downwardly depending or downwardly and forwardly angled front edge or lip terminating in a rearwardly-directed lower flange. The adaptor element of the '775 application can be fixed to the top of the shelf, such as by one or more integrally extruded or independent fasteners such as “push pin” members or the like snappingly engaged in the apertures commonly defined in the supporting surfaces of such shelves, and has a forwardly extending reverted front edge or “hook” member adapted to engage with upper portions of the body panel of the label holder to secure the same in position without interfering with the ability of the cover member to move relative to the body panel to open a pocket formed between these elements for reception or removal of a label as necessary. A variety of means are disclosed therein for securing the lower portions of the label holder to the rearwardly extending lower shelf flange.

While the label and/or sign holder of the '775 application, with its independent or discrete adaptor element, is functionally efficient and effective to secure a label and/or sign holder to a merchandising shelf which does not have an integral C-channel or the like, it would be desirable for many applications to avoid the need for a discrete adaptor element which can be lost or misplaced and which requires additional manipulation in securing the label and/or sign holder to the front edge or lip of the merchandising shelf. Additionally, particularly with the embodiments of the adaptor element shown in the '775 application that include integral “push pins” and, even those embodiments of the adaptor element provided with openings or weakened points through which more conventional discrete push pins or the like can be inserted into the openings of the shelf to retain the adaptor and thereby the label and/or sign holder, the integral push pins, or the openings in the adaptor, must conform to the openings in the shelf surface or the connection will be difficult or impossible to accomplish. Since the discrete adaptor of the '775 application must be reasonably robust in order to provide the “hook” for engaging the label and/or sign holder, it is generally not practical to simply force a push pin or the like through the adaptor into the shelf openings without pre-weakening the adaptor or forming openings therein for receipt of the push pins.

For the foregoing reasons, it would be desirable to provide a label and/or sign holder designed for engagement with a merchandising shelf lacking an integral C-channel which avoids the need for an independent or discrete adaptor element and which enables push pins or the like to be selectively positioned wherever the shelf openings are found.

SUMMARY OF THE INVENTION

A primary object of this invention is the provision of means designed to facilitate attaching a label holder such as seen, for example, in U.S. Pat. No. 5,515,632, and/or a combination label/sign holder, such as seen, for example, in the '112 patent, to a merchandising shelf of the type described above lacking a C-channel, while avoiding the need for a separate or independent adaptor element.

Another object of this invention is to provide a label holder which is integrally extruded with a thin film-like element which can be secured to the top of the shelf by one or more independent fasteners such as “push pins” or the like snappingly engaged through the film into the shelf apertures to pull the upper portions of the body panel of the label holder into tight engagement with the front edge of the shelf.

Yet another object of this invention is to provide a label holder construction which secures the upper portions of the body panel to the shelf without interfering with the ability of the cover member to move relative to the body panel to open a pocket formed between these elements for reception or removal of a label as necessary.

A further object of this invention is the provision of a label holder with an integral film as discussed above to secure the upper portions of the body panel and any of the various elements described in the '775 application underlying or wrapping around the rearwardly extending lower shelf flange to secure the lower portions of the label holder in position.

Other and further objects, features and advantages of the invention will become apparent from the ensuing description and claims taken in conjunction with the attached drawings.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a fragmentary perspective view of a preferred embodiment of a combined label/sign holder according to this invention about to be affixed to the front edge or lip of a shelf with no C-channel by push pins as discussed above secured through the integral film element into the holes in the shelf supporting surface; [0021]
FIG. 2 is a side elevational view of the label/sign holder of FIG. 1 secured to a merchandising shelf; and [0022]
FIG. 3 is a side elevational view of the label/sign holder of this invention apart from the shelf.[0023]
Like reference characters refer to like parts throughout the several views of the drawings. [0024]

DESCRIPTION OF THE PREFERRED EMBODIMENTS

In describing a preferred embodiment of the invention illustrated in the drawings, specific terminology will be resorted to for the sake of clarity. However, the invention is not intended to be limited to the specific terms so selected, and it is to be understood that each specific term includes all technical equivalents which operate in a similar manner to accomplish a similar purpose. [0025]
Referring generally to the drawings, a preferred embodiment of a merchandising aid in the nature of an integral tri-extrusion of a combined label/sign holder such as seen in the '112 patent, modified for attachment to a shelf lacking a C-channel, is designated generally by the [0026] reference numeral 10. The merchandising aid 10 includes a label holder portion 15 formed by a back or body panel 16 and a cover member 18 flexibly secured to each other at a hinge or pivot portion 20. The material from which the merchandising aid is made is not critical to the instant inventive concepts, although commercially such products are commonly co-extruded from plastics materials, with the body panel 16 being formed of an opaque plastic and the cover member 18 being formed of a transparent material to enable passers-by to view information on a label (not shown) captured in a pocket 17 formed between the front surface of the body panel 16 and the rear surface of the cover member 18. The cover member 18 can be tipped forwardly in a well-known manner to facilitate the insertion or removal a label. The resilient nature of the hinge 20 will then normally bias the cover member 18 back to its closed position to retain the label in the pocket 17 in a well known manner.
In a preferred embodiment, the upper edge portions of the [0027] base panel 16 include a forwardly and downwardly extending flange or lip 32 and the upper edge portions 34 of the cover member 18 are lockingly engageable under the body panel lip 32 to retain the cover member and secure a label in the pocket 17, particularly in the event the resilience of the connection between the base panel 16 and the cover member 18 weakens with continued use of the label holder 15. A downwardly and then forwardly and upwardly extending finger-engaging element 36 is preferably carried by the upper edge portions 34 of the cover member 18 to facilitate release of the upper edge portions 34 of the cover member 18 from the locking engagement with the flange 32 of the base panel 16.
As mentioned above, the [0028] cover member 18 of the label holder portion 15 of the '112 patent carries a sign holder such that the label holder can be opened without removing the sign holder. To that end, a pair of sign holder-receiving lip members 50, 52 are integrally formed on the cover member 18, i.e., by extrusion. The upper sign holder-receiving lip member 50 extends forwardly and downwardly from the upper edge portions 34 of the cover member 18 behind the finger-engaging element 36 to form an upper sign holder-receiving pocket 54, and the lower sign holder-receiving lip member 52 extends forwardly and upwardly from the lower edge portions of the cover member 18 to define a lower sign holder-receiving pocket 56.
One well-known spring clip form of sign holder (not shown) includes a spring plastic or metal element having oppositely extending edge portions adapted to be snappingly engaged in the sign holder-receiving [0029] pockets 54, 56, respectively, in an obvious manner. Such sign holders have a central slit or opening adapted to grippingly engage a plastic or cardboard “flag” or sign (not shown). A different form of sign holder is seen, for example, in the aforementioned U.S. Pat. Nos. 5,682,698 and 6,163,996, and the label/sign holder 10 can likewise accommodate such items enabling the substitution of labels, with no need to remove the sign holder since it is carried by, and moves with, the cover member 18.
The [0030] merchandising aid 10 can be of any dimensions, but, as noted above, is generally marketed in elongated sections which can receive and retain multiple labels, each of which is adapted to contain consumer and inventory information related to products on a merchandise shelf and display such information to passers-by or store personnel through the transparent cover member 18. The flag or sign , on the other hand, in a sign holder is extended into the aisle or downwardly below the shelf in a manner to more prominently display special product information to consumers passing in either direction. By supporting the sign holder directly on the cover member 18 of the label holder portion 15 of the merchandising aid 10, the cover member 18 can be tilted forwardly for insertion or removal of a label without interference from the sign holder, since the sign holder with its accompanying sign remains in position on the cover member 18 and moves therewith. In this manner, it is possible for store personnel to readily remove or replace new labels at any point along the length of a section of label holder without removing any or all of the sign holders associated therewith.
For all intents and purposes the preferred label/[0031] sign holder 10 seen in FIG. 1 is substantially identical to the preferred label/sign holder of the '112 patent. However, in order to enable the label/sign holder 10 disclosed herein to be attached to a merchandise shelf 40 commonly formed of metal and including a generally horizontally-extending product or merchandise support section 42 having a front edge 42 and generally including a multiplicity of uniformly spaced rows of through-apertures 44 generally circular or diamond-shaped as shown in FIG. 1, a forwardly and downwardly depending or shelf lip 46 devoid of a C-channel, and a rearwardly extending lower shelf flange 48, the label/sign holder 10 hereof, is modified to include means to engage the bottom of the label holder with the shelf flange 48 of the shelf 40, and a thin film-like, preferably transparent element 70 is integrally formed with the upper edge 16 of the body panel 16 to secure the top of the label holder 10 to the shelf 40.
With respect to securing the lower portions of the label/[0032] sign holder 10 to the shelf 40, a rearwardly extending lower flange 38 with a reverted return 39 is illustrated as integrally formed with the body panel 16 to underlie and extend around or toward the rear edge 49 of the shelf flange 48. The length of the return 39 can be such as to wrap around and engage the rear edge 49 of the shelf flange 48 or simply approach the same as shown since accidental disengagement of these elements is quite difficult once the upper portions of the label/sign holder 10 are secured to the shelf 40 as explained in more detail below. The extended nature of the return 39 illustrated in the drawings enables the same to be used with shelf flanges such as shown at 48 of different lengths. Further, while this type of lower engagement is shown as preferred, any of the embodiments of the lower shelf-engaging means illustrated in the '775 application, or others, may be substituted therefore without departing from the instant inventive concepts.
Further, it is to be understood that the film-like element [0033] 70 would even be useful in a label holder attached at its lower end to or about the lower edge of a shelf lip lacking a rearwardly extending shelf flange (not shown).
The integral upper shelf-engaging thin film element [0034] 70 is the principal feature of this invention and generally comprises a film-like flap of a material such as polyvinyl chloride, perhaps 0.005 inch in thickness so that it can be easily penetrated, and preferably transparent so that the openings 44 of the shelf 40 can be viewed through the film as seen in FIG. 1. In this manner, push pins 74 can be snappingly engaged through the film-like element 70 into one or more of the apertures 44 of the shelf 40, usually in the first row of apertures 44, but possibly in a more rearward row, thereby securing the label/sign holder 10 in position.
While the label holders of this invention are commonly extruded, enabling co-extrusion of, for example, the [0035] body panel 16 and the continuous film-like element 70, of different plastics materials, or different thicknesses of the same plastics material, the instant inventive concepts are applicable to label holders in which individual spaced sections of thin, film-like elements are secured in any fashion to a body panel (not shown) to provide a piercable member to be secured to the merchandise shelf by push pins or the like.
Any type of conventional discrete plastic or other such spring-type fasteners, dart clips or push pins can be used in conjunction with the label/[0036] sign holder 10 of this invention so long as they can be inserted through the element 70 and will engage in the openings 44 of the shelf 40 to retain the element 70 and, thereby, the upper portions of the label/sign holder 10, on the front edge 46 of the shelf 40.
The somewhat resilient nature of the thin film element [0037] 70 actually acts to pull the upper portions of the label/sign holder 10 into tight engagement with the front lip 46 of the shelf 40 as the push pins 74 stretch the film during penetration thereof.
The various elements, as well as the materials from which these elements are formed, can be readily modified without departing from the instant inventive concepts. It will be understood that, while the film-like element is generally continuous across the full width of the label/sign holder sections of such films, relatively narrow as compared to the widths of a label or label/sign holder usually marketed, may be attached in any fashion to the top edge of the body panel at selected locations along its length. Yet, for most applications, tri-extrusion of three different materials, for the film-like element, the label holder backing and the cover member is most commercially desirable. [0038]
To reiterate, although the film-like element [0039] 70 of this invention has been illustrated herein in combination with a label/sign holder of the type seen in the '112 patent, it is obvious that similar designs can be equally adapted to secure a label holder without an integral sign holder or, for that matter, a label holder without a locking cover or with no cover at all. Moreover, although the designs disclosed herein are particularly adapted to secure a label or label/sign holder to a shelf devoid of a C-channel, similar elements could be used even if the shelf included a C-channel, avoiding some of the more complicated structures necessary to secure the same to the C-channel, or securing a label or label/sign holder to a shelf with a C-channel when the channel-engaging means are not included or are broken.
The foregoing descriptions and drawings should be considered as illustrative only of the principles of the invention. As noted, the invention may be configured in a variety of shapes and sizes and is not limited by the dimensions of the preferred embodiment. Numerous applications of the present invention will readily occur to those skilled in the art. Therefore, it is not desired to limit the invention to the preferred embodiments or the exact construction and operation shown and described. Rather, all suitable modifications and equivalents may be resorted to, falling within the scope of the invention. [0040]

Claims

What is claimed is:

1. In a label holder for attachment to a shelf wherein the shelf includes a generally horizontally extending portion with an upper merchandise-supporting surface adapted to carry merchandise for display including a multiplicity of spaced through-apertures and a front edge, a shelf lip extending downwardly from the front edge of the merchandise-supporting surface and having a front surface, a rear surface, and a lower edge, and wherein the label holder includes a top, a bottom, a front and a rear, a main body panel defining the rear of the label holder having a front surface for supporting labels, a rear surface, an upper edge and a lower edge, the improvement which comprises,

means for securing said label holder to the shelf, said means including lower portions of said label holder adapted to be secured to or about the lower edge of the shelf lip, and a thin film-like element attached to said upper edge of said body panel at least along portions of its length, said film-like element being piercable by a push pin or the like to secure the upper portions of said label holder to the apertures in the merchandise-supporting surface of the shelf.

2. The improvement of claim 1 wherein the front surface of the shelf lip is generally planar and said rear surface of said body panel of said label holder is adapted to rest against the front surface of the shelf lip in use.

3. The improvement of claim 2 wherein the front surface of the shelf lip extends at an angle forwardly and downwardly between the front edge of the merchandise-supporting surface and the lower edge of the shelf lip.

4. The improvement of claim 3 wherein the shelf includes a shelf flange extending rearwardly from the lower edge of the shelf lip and having an upper surface, a lower surface, a front edge and a rear edge, and wherein said means for securing said label holder to the shelf includes a label holder flange on the lower portion of said rear surface of said body panel adapted to be secured to or about the shelf flange.

5. The improvement of claim 4 wherein said label holder flange includes a reverted portion at its rear edge including a tail portion extending back toward the rear surface of the shelf lip in use to define a pocket having a depth greater than the thickness of the shelf flange.

6. The improvement of claim 5 wherein the length of said label holder flange between its front and rear edges is greater than the length of the shelf flange between its front and rear edges.

7. The improvement of claim 1, wherein said label holder includes a transparent cover member defining the front of said label holder, said body panel and said cover member each having an upper portion, a lower portion, a front surface and a rear surface, said lower portions of the body panel and said cover member being resiliently interconnected to define a hinge therebetween, and a label-receiving pocket defined between said front surface of said body panel and said rear surface of said cover member.

8. The improvement of claim 7 wherein said body panel includes a body panel lip extending forwardly and downwardly from said upper edge of said body panel, said cover member having a height such that a top edge of said cover member can be releasably engaged behind said body panel lip, and a forwardly extending channel-shaped formation being formed along said top edge of the cover member comprising an inner downwardly extending limb and an outer upwardly extending limb between which limbs said body panel lip is received when said top edge of said cover member is thus-engaged, said body panel lip having a lower edge and said outer limb having an upper edge spaced outwardly from said body panel lip above said lower edge of said body panel lip to define an open channel-like formation between said body panel lip and said outer limb, said outer limb forming a gripping element by which said top edge of said cover member can be disengaged from behind said body panel lip by finger pressure exerted from above downwardly and outwardly on said upper edge of said outer limb.

9. The improvement of claim 7 further including sign-holder supporting members carried substantially entirely by said front surface of said cover member for removably receiving at least one sign holder adapted to display an information-containing sign forwardly of said label holder.

10. The improvement of claim 1 wherein said film-like element is transparent.

11. The improvement of claim 1 wherein said film-like element is integrally attached to said upper edge of said body panel and extends the full length of said upper edge.

12. The improvement of claim 11 wherein said film-like element is resilient.

13. The improvement of claim 12 wherein said film-like element is on the order of about 0.005 inches thick.

14. The improvement of claim 13 wherein said film-like element is formed of polyvinyl chloride.

15. In combination,

a shelf comprising a generally horizontally extending portion with an upper merchandise-supporting surface adapted to carry merchandise for display including a multiplicity of spaced through-apertures and a front edge, a shelf lip extending downwardly from said front edge of said merchandise-supporting surface and having a front surface, a rear surface, and a lower edge, and

a label holder having a top, a bottom, a front and a rear, said label holder comprising a main body panel defining said rear of said label holder and having a front surface for supporting labels, a rear surface, an upper edge and a lower edge,

means for securing said label holder to said shelf, said means including lower portions of said label holder secured to or about said lower edge of said shelf lip, and a thin film-like element attached to said upper edge of said body panel at least along portions of its length, and

at least one push pin or the like capable of piercing said film-like element and engageable in apertures in said merchandise supporting surface of said shelf to secure said upper portions of said label holder to said shelf.

16. The combination of claim 15 wherein said front surface of said shelf lip is generally planar and said rear surface of said body panel of said label holder rests against said front surface of said shelf lip in use.

17. The combination of claim 16 wherein said front surface of said shelf lip extends at an angle forwardly and downwardly between said front edge of said merchandise-supporting surface and said lower edge of said shelf lip.

18. The combination of claim 17 wherein said shelf includes a shelf flange extending rearwardly from said lower edge of said shelf lip and having an upper surface, a lower surface, a front edge and a rear edge, and wherein said means for securing said label holder to said shelf includes a label holder flange on said lower portion of said rear surface of said body panel secured to or about the shelf flange.

19. The combination of claim 17 wherein said label holder flange includes a reverted portion at its rear edge including a tail portion extending back toward said rear surface of said shelf lip to define a pocket having a depth greater than the thickness of said shelf flange.

20. The combination of claim 19 wherein the length of said label holder flange between its front and rear edges is greater than the length of said shelf flange between its front and rear edges.

21. The combination of claim 15, wherein said label holder includes a transparent cover member defining said front of said label holder, said body panel and said cover member each having an upper portion, a lower portion, a front surface and a rear surface, said lower portions of the body panel and said cover member being resiliently interconnected to define a hinge therebetween, and a label-receiving pocket defined between said front surface of said body panel and said rear surface of said cover member.

22. The combination of claim 21 wherein said body panel includes a body panel lip extending forwardly and downwardly from said upper edge of said body panel, said cover member having a height such that a top edge of said cover member can be releasably engaged behind said body panel lip, and a forwardly extending channel-shaped formation being formed along said top edge of the cover member comprising an inner downwardly extending limb and an outer upwardly extending limb between which limbs said body panel lip is received when said top edge of said cover member is thus-engaged, said body panel lip having a lower edge and said outer limb having an upper edge spaced outwardly from said body panel lip above said lower edge of said body panel lip to define an open channel-like formation between said body panel lip and said outer limb, said outer limb forming a gripping element by which said top edge of said cover member can be disengaged from behind said body panel lip by finger pressure exerted from above downwardly and outwardly on said upper edge of said outer limb.

23. The combination of claim 21 further including sign-holder supporting members carried substantially entirely by said front surface of said cover member for removably receiving at least one sign holder adapted to display an information-containing sign forwardly of said label holder.

24. The combination of claim 15 wherein said film-like element is transparent.

25. The combination of claim 15 wherein said film-like element is integrally attached to said upper edge of said body panel and extends the full length of said upper edge.

26. The combination of claim 25 wherein said film-like element is resilient.

27. The combination of claim 25 wherein said film-like element is on the order of about 0.005 inches thick.

28. The combination of claim 27 wherein said film-like element is formed of polyvinyl chloride.