US1890314A - Advertising display device - Google Patents

Description

Dec. 6, 1932. 5, CRANE 1,890,314

ADVERTISING DISPLAY DEVICE Fil ed Dec. 10, 1951 2 17 i I v 35521;

BY @QQW ATTORNEY.

V Patented Dec. 6, 1932 UNITED STATES ENT STANLEY A. CRANE, oruonwoon, 011 10 Assisi Ton To THE 'HENNEGAN COMPANY, or Q;

, CINCINNATI, onio noonronarron or OHIO j anvnairisrue nxsrmv DEVICE Application mea neeeiab r 10, 1931. Serial No. 580,050; r i

The invention relates to display devices 7 adapted to be attached to V containers of sala ble merchandise.

' Heretofore,.considerable difliculty and ex '5 pense has'been experienced by manufacturers, who pack the1r product in containers, in

satisfactorily'and attractivelydisplaying the product within the containers. If the containers are formed from transparent material, such as glass, the product confined within the containers usually has a different and, o

vertical sectiony V j i v v V Fig. 3 r-is a' planiview of the inventiionih flat or unfoldedformation;

Fig. .l-is asection taken on a line corre-"a more attractive appearance when poured therefrom into another container, such as a cup or tumbler. For this reason, display of the product in the original containers 1s not sufliciently appealing to the prospective purchasing public to justify great expense or trouble either. on the part of themanu- 2o facturer: or retail dealer.

in an opaque; container cannot: .be 0bserved by prospective purchasers, unless thei container is opened which results 1 1n; the product'soon becoming deteriorated or soiled merchandise; to provide a device for eiiectively and economically v displaying and ad vertising salable merchandiseorother commodity; to provide a device .ofthischaracter having adjustable means for the purpose of,

5 enablingusers to adjustthe device to various On theffother hand a product which is-confined withveniently attached to containers of salable formed frompaper; or other suitablefibrous sheet material, and so constructed that said" kinds and different sizes ofcontainers.

the construction of said parts, and other fea- Q tion and'fclaims.

tures hereinafter made apparent by" descrip In the drawing. 'i

having incorporated therewith the invention,

invention j ,c a 1.

d h inga frontoelevational view f he 5 Fig. 1 isa side elevational view of a bottle 7 Fig. 2 is the same showing theinventionin sponding to Fig. 2';'- a Fig. as a sideelevationalviewofa modified form of container showing a modified form of the invention attached thereto;

' v Fig. 6' is a plan view of the modified form Fig. 7 isa afastener. A Thefijpreferred by the usual crow A fixeditojthejtop of the 7 is the narrow tongue. 11 ada Painted ordrawn upon the fronts Q 1.3, respectivelymf the apron-5' the strip; 7 is a painting 3 which is a representation of;

the-upper .portion'of a glass having near-beer,

"or other liquid forminga foam, therein and; I For the: purpose of displaying- 1a repre fi sentation of a fglass, or tumbler ful-l of near- I i v a beer, without opening the bottle l, the band 7 7 a exposed to the air.

is placed around the body 3 ofthe bottle, as

shown in F igI 1, with the inner surface. 14 off' the apron 5 infvertical: alignment with, the

construction of the inYl'l? tion 1 is exemplified or attached to the usual I near-beerbottle, or transparent container 1 having the usualrneck 2 integral'jwith the usual cylindrical body The bottle is sealed 7o of the invention with parts ibroken'away; Iand plan view: of a modified form of i In the preferred construction of the i'n-I f f vention the vertical andupwardlyxtending V apron 5 hasits lower edge 6 integrally formed with the lrectangularstrip' or band 7 having the spaced apart slots. 8'forined in itsend 9. Integrally formed with the end '10 of thestrip pted' to' bereceived in any of theslots8.

"of the bottle.

:pa'ssedinwardly through one of theslo ts 8;

then outwardly through another one ofthe I slots'8; andthe outer end of the tongue'llis 7 manually forced'outwardly so that the tongue 11= slips through the slots thereby tightening the band? around the body 3 of the bottle 1.

i A s to which slots the tongue 11. is passed ,thro-ugh'depends'uponthe'size of the'bodyf3 I I r I V v I v I Theband 7has 1ntegralw1th one end the lower edgefilof the apron Intermediate the 1 '5, andthe upper edge 16 of the as rate the? "cuts 17 and 18 adjacentand 'belowrthesides edges 1 9 and 20-0 1 the'apronwhereby, when "the strip 7 is tightenediaround the circular [being bent to'conform tothe apron, adj acenttthe cuts 17" an d- 1 8,' extends outwardly as shown inFig; ;1',- instead of I shapefandcontour-of'the bottle, a

-The purpose of permitting; the side edges 19 "and 20, of the apron 5',to extend 'outward-v 'ly from the bottle is; toi'provide a relatively large space, when viewed from the front, on

; the aproni5 tofpermit being printed thereon the character 21, which maybe a notification 7' "of the quantity or qu'ality'f otthe -product, 'name of themanufacturer and product, and

:the line between the' uppersurface ot the liq.-

uid and the lowersurface-oftl1e foan1-. which; usually forms onrnear-beer in a-tumbler.-- I :The space betweentheedgef22and the hori- 'zontalline 16", on the strip 7,-represents the 1 portion 'o'fthe' tumbler abovethe liquid near- 1 beer andrbelo'wthe foam 23 which usually extends above the'upperedge, representedby? other desirable information, :sAnother purpose in v-h'aving'the side edges 19 and 20-, of

'-';the apron 5, extend from the bottle 15 is to renderrealisticiefiect to the picture, or paint- The lower edge 22 of the str p 7 represents the line '1'6, ofthe tumbler. v V 1 VVhen Viewing the bottle 1' and the lflVGIlti'on l'ifr'omv the trout a prospective purchaser,

or other person, immediately sees the charac L ter'21', which" may expresstnejmessage of a t Ethernet have t V, i ts u'pper edge the apron '5,;-

r ma qO n the'front ofth'e apronfa nd band-is the manufacturer to a prospective purchaser. iTheprospectivepurchaser also seesthe lower "part'o'f the body 3-of ithe bottle 1, in combi} nation' with :the painting 3, hich simultanea ously" conveys to himfa mental picture of the I fprodnct within the bottle as it appears after uCti within the unopened bottle appeals to the observer in almanner adapted Qto finit'i's poured into; I a tumbler, thusjthe prod fluence or inducehim topurchasethe bottle "1anditscontents.

1 I in Fig. 5 -inwhich the usual closedifibre, or

{ ypaste' -board, container 24- has fixed to its top g-integrally formed; with.

A 1 modified-form of the invention is "shown 'tion '18", between the upper and lowerL -edges,re- "spec'tively, of the band and apromlperinit ,bodyflbf thebottle, the-lower-edgeiofthej I I I I I II I tend outwardly' from the container 24;:

An advantageof I 'invention is-t-hat they are economical toman- 7 'ufacture and, being-,in sheet"formation, M3 '1 pjlurality ofjsaid devices can be packed and shipped compactly in arelativel'y small:space,

" thus, conserving the i cubical area; of the "cartonSor'other containers in which thepd'evices j the top of the container 24 is open and the contents, which in thisyinstancefis soap flakes, or like substance, is heaped therein and exposed. to the air. The character 21 is thesoap flakes, the name and address of the manufacturer, orother desirable informatongueflli adaptedto be received in the slots laprononthepontainer 24.5 The cuts '17 and the outerends or edges oftheiapronto ex- A modificationlof the fastener is shown in placed adj'acenteach other and the endsl26 I and 7270f the band are "manually; forced :to- 1 Ward'ea'chother whereby the-ends are'secure'd tog'ethen 1 I I the various forms I of the are'pa'cked 'for ship'mentor storag-,-where-- "by the transportation and "storage costs "are I reduced to aminimunn d Another advantage of theiinventionis that f pr'ospectivepurchasersand observers arejinstantly attracted-1 by the unique appearance II or theiinvention, in'combination' 'fwith the' ticontainer of aproductj, wherebythe-manu I" factur'e r' is successfully enabled to conveyflto I 1 such: observers desired informationregard-1 d ingthe appearanceofhissalableproduct. .3?

j Still another advantageof the invention is. 7

printeduponthe 'apron 5 and maypconsistl" V of a notification. from the manufacturer of for the purpose otretaining the band and that one size thereotiis adapted, becausefiot adju stab lity of the tongues 11" and 11" shown able. t "It is," therefore,- apparent that Ijh'ave iIn-f' -i.n"Figs. 3,-4rand 5, in theslots. 8 and 8 to fit 'various difierent' ,sizes of'containers; The? d modification'shown in 7 also is adjust in one end and having a tongue on its other end, an apron integral with the upper edge of said band and extending upwardly, said apron having thereon a representation of merchandise exposed to air, whereby when said band is placed around a containerofmerchandise and said tongue 1s received 1n said slots and said device is secured'to said container it appears thatsaid merchandise within said container is exposed to air.

2. A display device formed from sheet material and comprising a band, an apron integral with the upper edge of said band and extending upwardly, said apron having thereon a representation of merchandise exposed display device comprising a' ba nd having spaced apart slots in one end adapted to I receive the other end of said band, an apron integral with the upper edge of said bandand having on its front a representation of the top'of said merchandise, whereby when saidband is receivedaround said container, and one end is received in said slots, said apron is attached to said container for the purpose of forming adisplay representing that the top of said merchandise'within said container is visible.

6. The combination with a container adapted to contain salable'lm'erchandise, ofa a display device comprising a band,- an apron integral with the upper edge of said band and'ha'vingon' its front alrepresentation of thetop of said merchandise, whereby when said band is received around said container said apron isattached to said container for the purpose of forming a display representing that the topof said 'merchandise withi in said container is visible. 7

' STANLEY CRANE,

to air, whereby when said band is placed around a container of merchandlse and secured to said container it appears that said merchandise within said container is exposed to air.

3. The combination with a container adapted to contain salable merchandise, of

a display device comprising a band having spaced apart slot-sin one end adapted to receive the other end of said'band, an apron integral. with the upper edge of said band and having on its front arepresentation of' the top' of said merchandise, whereby when said band is received around said container,-

and one end is receivedin said slots, said apron s attached tosaid containerfor the purpose of forming a display representing that the top of said merchandise within said container is visible, saiddevice having cuts at its side edges and intermediate saidband and said apron, whereby the outer side edges of said apron are adapted to extend outward 1y from said container.

4. The combination with a container adapted to contain salable merchandise, of a display device comprising a band,- an apron integral with the upper edge of said band and having on its front a representation of the top of said merchandise, whereby'when said bandis received around said container said apron is attached to said container for the purpose of forming a display"representing that the top vof said merchandise within 60 said container is visible, said device havingcuts at its side edgesand intermediate said band andcsaid apron, whereby the outer side edges of said apron are adapted to extend J outwardly from said container.

5. The combination with a container adapted to contain salable merchandise, of a

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