US1655539A - Display poster - Google Patents

Description

W. FREEDMAN DISPLAY POSTER Filed May 15, 1927 n INVENTOR. WW J/wedmwm A T ORNEYS.

Patented Jan. 10, 1928.

' UNITED STATES PATENT OFFICE.

WILLIAM FBEEDMAN, OF BROOKLYN, NEW YORK, ASSIGNOR TO FREEDMAN CUT-OUTS, INQ, OF NEW YORK, N. Y'., A CORPQRATION OF NEW YORK.

DISPLAY POSTER.

Appflcation filed May 13,

board backings and then paste or otherwise secure thereto an easel f0l' ll0ldll1' the stiffened sheet in upright position. uch posters are relatively expensive to manufacture,

and are relatively heavy and bulky-for shipment, since they cannot be folded successfull It is the principal object of the present invention to obviate many of the difficult es heretofore encountered with advertising display posters, and to provide a poster Wh ch may be formed of thin, flexible paper, which may be folded, and to provide an improved stretcher and easel for holding the poster in stretched and upright position.

It is a more specific object to provide a poster and detachable easel which may be cheaply manufactured and both of which may be folded for shipment.

In the drawings which how, for illustrative purposes only, a preferred form of the invention Y Fig. 1, is an isometric view of the rear side of a display poster and illustrating features of the invention;

Fig. 2, is a view of a combined easel and stretcher blank before folding;

Fig. 3, is an edge view of a combined easel and stretcher, together with a flexible poster folded for storage or shipment. y In said drawings, 5 indicates a poster, which maybe of flexible paper and have suitable advertising or other matter on the front side thereof. End stitt'eners 6-7 preferably of cardboard or the like, are pasted or otherwise secured to the edges of the sheet 5. In the form shown, the edges of the sheet are lapped'over the rear sides of the stifi'eners 6-7, as indicated at 88. At least a part of each stiffener 67 is free of the poster sheet 5 immediately adjacent thereto, for the purpose of receiving tongues of a stretcher to be later described. It will be apparent that with only the end stiffeners 6-7,, the sheet 5 may be folded into small and stretcher. As shown particularly in 1927. Serial No. 190,978.

Fig. 2, the blank of the stretcher and easel may be formed of-a substantially triangular sheet of cardboard or the like. It iswell known that when the cardboard is flat, as illustrated in Fig. 2, it is more or less fiexi-- ble and this feature is taken advantage of as will be described. At the upper end of the blank is a tongue 9 formed by cutting away the upper end of the blank, and downwardly and inwardly extending cuts 10-10 are made so as to leave shoulders 11--11 on the side wings 1212 when the latter are folded. The lower tongue 13 may be -similar to the upper tongue 9, and shoulders 14-44 are formed adjacent the base of this tongue the same as at the upper end. The

' blank is preferably scored so as to facilitate bending along the vertical lines 15-15 extending from the tongue 9 to the tongue 13. When the side wings or braces 1212 are bent up along the scored lines 15 15, a substantially channel-shaped easel device is.

formed substantially as illustrated in Fig. 1.

The main body of the blank is thus stiffened by the side'wings bentat substantially right angles thereto, and the lower edges of the side wings may constitute feet or supports for supporting the poster display, as will be obvious' In orderto hold the side wings 1212 in channel formation, I may form a cut-out 16 slitted on a substantially semi-circular line at the top, and on diagonal lines 17-17 at the lower side. At the upper end of the cutout tab 16 are formed two abutment shoulders 1818, so that when the side wings are folded into the position shown in Fig. 1 and the holding tab 16 bent down into horizontal position along the scored line 19, the shoulders 18-18 will engage the side wings 1212 for the purpose of holding them in channel formation as illustrated in Fig. 1.

The blank for the combined easel and stretcher may be scored transversely along the line 20 so as to permit folding up of the easel as illustrated in Fig. 3. A folded easel and poster sheet may thusbe assembled into small space readily adapted for storage or shipment.

When the poster sheet 5 is to be assembled with the combined easel and stretcher, the latter is flattened out into blank form as shownin Fig. 2. One of the tongues, such as the upper tongue 9, is inserted between the stiffener 6 and the poster sheet 5, this sheet and the stiffener 6 being left unattached to each other adjacent the tongue 9 for the pur ose of forming a pocket for the reception the tongue. The stretcher and easel blank is then flexed somewhat to per mit insertion of the lower tongue 13 between the stiffener 7 and the poster sheet in the same manner as assembly at the upper end was made. When both tongues 9 and 13 are in place, the inner edges of the stitleners 87 will abut the shoulders 11-11 and let-14 so that the poster sheet 5 ill be stretched. WVhen the tongues, have b en inserted, the side wings 12-l2 are bent up into substantiall channel formation as illustrated in Fig. Land the holding tab 16 bent down so as to cause the shoulders 18-18 to ible engage the side wings 12 laterally, and hold the combined easel and stretcher in position. The lower ends of the wings 12 -l2 constitute feet or supports so that the poster will be held in the desired upright position.

It will thus be seen that I have provided a display poster device, which is very simple in construction and cheap to manufacture. All of the parts may be, and preferably are, formed of paper and cardboard. The parts may be folded into small space for storage or shipment. A single easel and stretcher ma be employed over and over again with iilerent display posters. The easel and stretcher are combined into one piece so that there are but two pieces em ployed for a complete display, namely, the sheet 5, and the combined easel and stretcher.

While the invention has been described in great detail, I do not wish to be strictly limited to the "form shown since changes may be made within the scope of the invention as defined in the appended claims.

I claim:

1. In an advertising display poster, 11 flexible poster having marginal stiffeners, a combined stretcher and easel including a cardboard member having end tongues fitting between the marginal stitfeners and the flexposter, abutment. shoulders on said stret-c er and extending rearwardly from said poster at each side of said tongues to abut said marginal stifieners and hold the flexible poster in stretched position, said combined easel and stretcher having rearmesses wardly extending bracing means for supporting the poster in upright position.

2. In an advertising display poster, a tie ible poster, transverse cardboard stiil'eners secured to the upper and lower ends of said poster, said stiiiteners being free of said poster for a portion of their lengths, a stretcher comprising a relatively flexible plane member having tongues adapted to be passed between, said end stifieners and the flexible poster by springing said member outwardly between its ends, and a rearwardly extending brace on said stretcher folded rcarwardly from said poster along an up and down line for rendering the stretcher rigid after it has bccuassociatcd with said. poster as described.

Af coinbined easel and stretcher of the character described, comprising a substantially triangular shaped piece of cardboard having upper and lower symmetrically located tongues adapted when sprung into position to coact with and hold flexible sheet members in stretched condition, said cardboard being scored vertically on spaced apart lines extending from one tongue to the other to form Wings, and on opposite sides of the bases of said tongues to enable the edges of the cardboard to be folded back.

4. In the combination defined in claim 3, said cardboard having a cut out holding tab for holding the side wings of said stiffener itfter the same have been bent on said scored mes.

5. A combined easel and stretcher including a substantially channelshaped piece of cardboard having upper and lower tongues on the central portion of said channel-shaped piece to engage suitable means provided at the ends of an article. to be held in stretched condition, and a cut-out holding tab "for holding the sides of said channel in channel position.

6. A combined easel and stretcher including a substantially channel-shaped piece of cardboard having upper and lower tongues on the central portion of said piece, shoulders on the side portions of said piece and at the bases of said tongues, and means for holding said cardboard in channehshaped formation.

'WELIAM FREEDMAN

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