EP2223271A4 - Online advertisement exposure tracking system - Google Patents

Online advertisement exposure tracking system

Info

Publication number: EP2223271A4
Authority: EP; European Patent Office
Prior art keywords: tracking system; advertisement exposure; online advertisement; exposure tracking; online
Prior art date: 2007-12-17
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.): Ceased

Application number

EP07869392A

Other languages

German (de)

French (fr)

Other versions

EP2223271A1 (en

Inventor

Nathalie Criou

Deepak Jindal

Brian Axe

Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)

Google LLC

Original Assignee

Google LLC

Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)

2007-12-17

Filing date

2007-12-17

Publication date

2012-08-15

2007-12-17 Application filed by Google LLC filed Critical Google LLC

2010-09-01 Publication of EP2223271A1 publication Critical patent/EP2223271A1/en

2012-08-15 Publication of EP2223271A4 publication Critical patent/EP2223271A4/en

Status Ceased legal-status Critical Current

Links

Classifications

- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

Business, Economics & Management (AREA)
Engineering & Computer Science (AREA)
Accounting & Taxation (AREA)
Development Economics (AREA)
Strategic Management (AREA)
Finance (AREA)
Game Theory and Decision Science (AREA)
Entrepreneurship & Innovation (AREA)
Economics (AREA)
Marketing (AREA)
Physics & Mathematics (AREA)
General Business, Economics & Management (AREA)
General Physics & Mathematics (AREA)
Theoretical Computer Science (AREA)
Management, Administration, Business Operations System, And Electronic Commerce (AREA)

EP07869392A 2007-12-17 2007-12-17 Online advertisement exposure tracking system Ceased EP2223271A4 (en)

Applications Claiming Priority (1)

Application Number	Priority Date	Filing Date	Title
PCT/US2007/087824 WO2009078861A1 (en)	2007-12-17	2007-12-17	Online advertisement exposure tracking system

Publications (2)

Publication Number	Publication Date
EP2223271A1 EP2223271A1 (en)	2010-09-01
EP2223271A4 true EP2223271A4 (en)	2012-08-15

Family

ID=40795804

Family Applications (1)

Application Number	Title	Priority Date	Filing Date
EP07869392A Ceased EP2223271A4 (en)	2007-12-17	2007-12-17	Online advertisement exposure tracking system

Country Status (3)

Country	Link
EP (1)	EP2223271A4 (en)
AU (1)	AU2007362608B2 (en)
WO (1)	WO2009078861A1 (en)

Families Citing this family (11)

* Cited by examiner, † Cited by third party
Publication number	Priority date	Publication date	Assignee	Title
US20110246267A1 (en)	2010-03-31	2011-10-06	Williams Gregory D	Systems and Methods for Attribution of a Conversion to an Impression Via a Demand Side Platform
US10049391B2 (en)	2010-03-31	2018-08-14	Mediamath, Inc.	Systems and methods for providing a demand side platform
US10223703B2 (en)	2010-07-19	2019-03-05	Mediamath, Inc.	Systems and methods for determining competitive market values of an ad impression
US9646095B1 (en)	2012-03-01	2017-05-09	Pathmatics, Inc.	Systems and methods for generating and maintaining internet user profile data
US9059950B2 (en)	2012-11-02	2015-06-16	Apple Inc.	Delivering and tracking viral invitational content
US9588675B2 (en)	2013-03-15	2017-03-07	Google Inc.	Document scale and position optimization
US10467659B2 (en)	2016-08-03	2019-11-05	Mediamath, Inc.	Methods, systems, and devices for counterfactual-based incrementality measurement in digital ad-bidding platform
US10354276B2 (en)	2017-05-17	2019-07-16	Mediamath, Inc.	Systems, methods, and devices for decreasing latency and/or preventing data leakage due to advertisement insertion
US10678818B2 (en)	2018-01-03	2020-06-09	Snap Inc.	Tag distribution visualization system
US11348142B2 (en)	2018-02-08	2022-05-31	Mediamath, Inc.	Systems, methods, and devices for componentization, modification, and management of creative assets for diverse advertising platform environments
US11182829B2 (en)	2019-09-23	2021-11-23	Mediamath, Inc.	Systems, methods, and devices for digital advertising ecosystems implementing content delivery networks utilizing edge computing

Citations (1)

* Cited by examiner, † Cited by third party
Publication number	Priority date	Publication date	Assignee	Title
US6434614B1 (en) *	1998-05-29	2002-08-13	Nielsen Media Research, Inc.	Tracking of internet advertisements using banner tags

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number	Priority date	Publication date	Assignee	Title
US20070038614A1 (en) *	2005-08-10	2007-02-15	Guha Ramanathan V	Generating and presenting advertisements based on context data for programmable search engines
US20060026061A1 (en) *	2004-07-30	2006-02-02	Collins Robert J	Platform for enabling an online advertising marketplace
US7949561B2 (en) *	2004-08-20	2011-05-24	Marketing Evolution	Method for determining advertising effectiveness
US9558498B2 (en) *	2005-07-29	2017-01-31	Excalibur Ip, Llc	System and method for advertisement management
US10380602B2 (en) *	2005-12-24	2019-08-13	Rich Media Club, Llc	System and method for creation, distribution and tracking of advertising via electronic networks

2007
- 2007-12-17 AU AU2007362608A patent/AU2007362608B2/en not_active Ceased
- 2007-12-17 EP EP07869392A patent/EP2223271A4/en not_active Ceased
- 2007-12-17 WO PCT/US2007/087824 patent/WO2009078861A1/en active Application Filing

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number	Priority date	Publication date	Assignee	Title
US6434614B1 (en) *	1998-05-29	2002-08-13	Nielsen Media Research, Inc.	Tracking of internet advertisements using banner tags

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of WO2009078861A1 *

Also Published As

Publication number	Publication date
AU2007362608B2 (en)	2014-01-09
AU2007362608A1 (en)	2009-06-25
EP2223271A1 (en)	2010-09-01
WO2009078861A1 (en)	2009-06-25

Legal Events

Date	Code	Title	Description
2010-07-30	PUAI	Public reference made under article 153(3) epc to a published international application that has entered the european phase	Free format text: ORIGINAL CODE: 0009012
2010-09-01	17P	Request for examination filed	Effective date: 20100628
2010-09-01	AK	Designated contracting states	Kind code of ref document: A1 Designated state(s): AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IS IT LI LT LU LV MC MT NL PL PT RO SE SI SK TR
2010-09-01	AX	Request for extension of the european patent	Extension state: AL BA HR MK RS
2011-03-23	DAX	Request for extension of the european patent (deleted)
2012-08-15	A4	Supplementary search report drawn up and despatched	Effective date: 20120716
2012-08-15	RIC1	Information provided on ipc code assigned before grant	Ipc: G06Q 30/00 20120101AFI20120710BHEP
2012-09-19	17Q	First examination report despatched	Effective date: 20120816
2014-02-04	REG	Reference to a national code	Ref country code: DE Ref legal event code: R003
2014-05-16	STAA	Information on the status of an ep patent application or granted ep patent	Free format text: STATUS: THE APPLICATION HAS BEEN REFUSED
2014-06-18	18R	Application refused	Effective date: 20140204
2023-06-28	P01	Opt-out of the competence of the unified patent court (upc) registered	Effective date: 20230519

Publication	Publication Date	Title
EP2223271A4 (en)	2012-08-15	Online advertisement exposure tracking system
GB2446421B (en)	2011-06-22	Tracking web server
ZA201005075B (en)	2011-10-26	Tracking online advertising using payment services
EP2210229A4 (en)	2012-12-26	Targeted online advertising
SG10201503429VA (en)	2015-06-29	Cash tracking system
EP2210230A4 (en)	2013-01-02	Tracking response to advertisements
EP2237174A4 (en)	2012-02-15	Information providing system
IL179344A0 (en)	2008-01-20	Tracking method
EP2135205A4 (en)	2012-02-01	Advertisement inventory processing
EP2198428A4 (en)	2010-11-10	Information processing system
EP2358259A4 (en)	2014-08-06	Colonoscopy tracking and evaluation system
EP2146804A4 (en)	2011-11-30	Coating system
EP2173419A4 (en)	2016-07-27	Exposure system
EP2000971A4 (en)	2011-06-22	Trading system
PL2219791T3 (en)	2013-09-30	Coating system
HK1132080A1 (en)	2010-02-12	Tracking system
EP2201332A4 (en)	2012-04-18	Animal tracking system
EP2109858A4 (en)	2015-04-22	Banner support system
ZA200905052B (en)	2010-09-29	Banner support system
GB0708118D0 (en)	2007-06-06	Asset tracking system
EP2220606A4 (en)	2012-07-25	Advertising distribution system
GB0814555D0 (en)	2008-09-17	An advertising system
GB0901700D0 (en)	2009-03-11	Tracking apparatus
GB0706533D0 (en)	2007-05-09	Authentication system for internet purchases
GB0816292D0 (en)	2008-10-15	Audience tracking