EP1467335A2 - Label, in particular for a container of cosmetic products - Google Patents

Label, in particular for a container of cosmetic products Download PDF

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Publication number
EP1467335A2
EP1467335A2 EP04290857A EP04290857A EP1467335A2 EP 1467335 A2 EP1467335 A2 EP 1467335A2 EP 04290857 A EP04290857 A EP 04290857A EP 04290857 A EP04290857 A EP 04290857A EP 1467335 A2 EP1467335 A2 EP 1467335A2
Authority
EP
European Patent Office
Prior art keywords
label
support
coupon
adhesive
face
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
EP04290857A
Other languages
German (de)
French (fr)
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EP1467335B1 (en
EP1467335A3 (en
Inventor
Vincent 24 Lemaire
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
LOreal SA
Original Assignee
LOreal SA
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by LOreal SA filed Critical LOreal SA
Publication of EP1467335A2 publication Critical patent/EP1467335A2/en
Publication of EP1467335A3 publication Critical patent/EP1467335A3/en
Application granted granted Critical
Publication of EP1467335B1 publication Critical patent/EP1467335B1/en
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/02—Forms or constructions
    • G09F3/0288—Labels or tickets consisting of more than one part, e.g. with address of sender or other reference on separate section to main label; Multi-copy labels
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/08—Fastening or securing by means not forming part of the material of the label itself
    • G09F3/10—Fastening or securing by means not forming part of the material of the label itself by an adhesive layer

Definitions

  • the present invention relates to a label intended to be applied to a article, in particular on a cosmetic product packaging.
  • the invention relates to a label in two separable parts.
  • the label consists of a base, the first side of which is printed and of which a second side is covered with an adhesive layer intended to be affixed to the article. A portion of the adhesive layer is covered with a element on an edge of the label so as to form an area of the label which is not stuck on the article. This zone thus facilitates its gripping when we want to remove the label from the article.
  • labels comprising two parts separable.
  • Many items on the market are indeed equipped so-called "promotional” labels, namely labels of which part is intended to be separated from the article in order to constitute for example a good exchangeable for a partial refund of the article.
  • Such labels are formed by a stump which is stuck on the article so as to correctly maintain the label so that this strain is intended to remain on the article.
  • the label also includes a coupon stuck on the stump which constitutes the voucher. When the item arrives at the checkout, the cashier withdraws the coupon while the strain remains on the item.
  • the non-adhesive part makes it possible to initiate the removal of the label which facilitates this removal operation which is then relatively quick to carry out. This operation is therefore relatively inexpensive.
  • the primer thus produced prevents the user from scratching the edge of the label to form such a primer, and therefore preserves the article from all deterioration.
  • the edge portion of the label to which the non-adhesive portion extends can be located at a distance from the mark made on the coupon.
  • the two areas provided for entering the label in part or in whole are separate, there is no risk of removing the entire label when wish to withdraw only the coupon. Conversely, there is no risk of only remove the coupon when you want to remove the entire label.
  • the edge of the coupon and the edge of the support can be superimposed on the level of the edge portion of the label to which the non-adhesive portion extends. Thus, this portion is easily enterable.
  • the coupon can overflow the support at the brand level. This makes it easier taking the coupon when you want to withdraw it.
  • the label may have at least two corners, the mark being located on a first corner of the label and the non-adhesive area being located on the second corner. Due to their shape, the corners are easily graspable.
  • the non-adhesive part can be a part of the coated support face adhesive which has been covered with a print, in particular an ink printing or varnish, or even covered with a patch comprising a non-adhesive side.
  • the non-adhesive part can be a part of the face of the support which has not been coated with adhesive.
  • the support can be made of a material chosen from polyethylenes high density, polypropylenes, polyvinyl chlorides, polyethylenes terephthalates, or paper.
  • the support can have a thickness of between 12 ⁇ m and 200 ⁇ m, and preferably between 20 ⁇ m and 80 ⁇ m.
  • the coupon can be made of a material chosen from polyethylenes high density, polypropylenes, polyvinyl chlorides, polyethylenes terephthalates, or paper.
  • the coupon can have a thickness of between 20 ⁇ m and 200 ⁇ m, and preferably between 20 ⁇ m and 100 ⁇ m.
  • a peelable sheet can be affixed to the first side of the coated support adhesive, the side of the peelable sheet in contact with the first side of the support being covered with a non-stick material, in particular silicone.
  • the peelable sheet can be made of a material chosen in particular from polyethylene terephthalates, polypropylenes or paper.
  • the invention also relates to a packaging of a product, in particular cosmetic, comprising a label as defined above.
  • the packaging can consist of a box, pot, bottle, tube, or can.
  • the label is then stuck on the packaging container or on the closure member of this container, for example on a capsule.
  • the label 10 shown in the figures is substantially shaped rectangular, as seen more particularly in Figures 3. It has a transparent or non-transparent support 20, in particular made of high polyethylene density, polypropylene, polyvinyl chloride, paper, or polyethylene terephthalate.
  • a transparent or non-transparent support 20 in particular made of high polyethylene density, polypropylene, polyvinyl chloride, paper, or polyethylene terephthalate.
  • a support in high density polyethylene its thickness is around 80 to 100 ⁇ m.
  • polypropylene its thickness is of the order of 40 to 60 ⁇ m.
  • In the in the case of paper its thickness is around 100 ⁇ m.
  • Other materials still can be used.
  • a first face 21 of the support 20 is covered with an adhesive composition 30, on which a peelable sheet 40 is removably deposited, shown in Figure 1, made of a material chosen in particular from polyethylene terephthalates, polypropylenes or paper. Face 41 of the peelable sheet 40 in contact with the adhesive composition 30 is covered a non-stick layer, in particular of silicone. Sheet 40 is removed just before application of the label 10 on the packaging as seen in Figure 2.
  • the adhesive composition 30 can be an adhesive having good properties adhesive. Preferably, it is a permanent or semi-permanent type of adhesive.
  • the adhesive composition On a corner C of the first face 21 of the support which extends to an edge 11 of the label, the adhesive composition is covered with a printing ink 70 which destroys the function of the adhesive in this area.
  • a coupon 50 covers the whole of the second face 22 of the support, opposite on the face 21 covered with the adhesive composition, the edges of the coupon being superimposed with the edges of the support.
  • the coupon 50 adheres to the second face 22 of the support by means of a layer adhesive 60 which covers a first face 51 of the coupon.
  • the adhesive layer 60 may for example be an adhesive which, once the coupon is removed from the support, is dry and can no longer stick.
  • the coupon is for example made of polypropylene or polyethylene. As alternatively, a polyester coupon is used. The thickness of the coupon being in the range of 20 ⁇ m to 100 ⁇ m.
  • the second face 52 of the coupon 50 is printed, and for example carries a promotional message, in particular an indication relating to a reduction in redeem on a next purchase or immediate partial refund, or an indication relating to loyalty system such as points to collect.
  • This face 52 can also carry information relating to the identification of the product, its brand or trade name, or any other information for purely decorative purposes. Printing is done by any known technique, in particular by screen printing, typography, flexography, or by offset.
  • This second face 52 also includes a visual mark M indicating the area to enter to withdraw the coupon.
  • the M mark is not placed opposite from corner C not adhesive. It is preferably placed at a distance from corner C, for example on the opposite corner of the label as seen in Figure 3A, so as to perfectly separate the two areas to enter to remove from a on the one hand, only the coupon and, on the other hand, the entire label.
  • FIGS. 3A, 3B and 3C represent an example of a packaging 100 covered with a label 10 as just described.
  • a packaging is a container in the form of a bottle, the label 10 being affixed to the body of the bottle.
  • the label can be stuck on the bottle cap.
  • such conditioning could consist of a container in the form of a pot, a tube or a can of aerosol or spray can type.
  • the packaging may be under shape of a box or a case.
  • the bottle 100 contains for example a cosmetic product and is marketed with the label 10 which we stuck on after removing the peelable sheet 40.
  • coupon 50 can be removed from the holder by grabbing the corner of the coupon which includes the mark M, as shown in Figure 3B.
  • the coupon can then be exchanged for for example a partial refund of the product or be the subject of any other commercial gesture.
  • the edges of the coupon may not be superimposed with the edges of the support on the entire label.
  • Coupon 50 can for example overflow the support at the level of the area M to be entered for remove the coupon in order to facilitate its taking.
  • the support 20 can be rectangular and the coupon 50 can have a identical rectangular shape except that it is extended in a corner by a rounded portion 53.
  • the face 51 of this rounded portion may or may not be covered with adhesive, or have an adhesive layer which is covered with a print destroying its adhesive function. This portion rounded 53 is then easily enterable.
  • the coupon can easily detach from the support because it gradually dissociates from the support by starting with a sharp glued area corresponding to the angle of the support 20.
  • the coupon can be rectangular while the support may have a corner which is not delimited by a right angle but for example by a concave line 23.
  • the coupon can easily be peeled off from the support as it becomes detached gradually from the support, starting with two glued areas points corresponding to the two ends of the concave line.
  • the mark M and the non-adhesive part C can be distributed differently on the rectangle label.
  • the mark M and part C can for example be formed on two angles of the rectangle as shown in Figure 6.
  • the non-adhesive part C may extend over a strip along the width of the rectangle as seen in Figure 7.
  • Label 10 can also have a shape different from a rectangular shape.
  • the label can for example have a triangular shape as shown in Figure 8, part C non-adhesive then being for example formed at a first vertex of the triangle and the mark M at a second vertex of the triangle.
  • the label can also have a circular shape as shown in Figure 9.
  • Part C not adhesive extends from a first cord to a portion of an arc defined by the edge of the label and the mark M extends for one second chord, distinct from the first, up to a second portion of an arc defined by the edge of the label.

Abstract

The label (10) consists of a main layer (20) of paper or polymer that has an adhesive coating (30) on the back and a protective layer (40) that is removed before attaching the label to the container. The front of the label has a detachable promotional coupon (50) attached to it by an adhesive (60) that allows the coupon to be removed and used e.g. to claim a partial refund of the cost of the product. The adhesive can be one that dries once the coupon is detached. The label (10) consists of a main layer (20) of paper or polymer that has an adhesive coating (30) on the back and a protective layer (40) that is removed before attaching the label to the container. The front of the label has a detachable promotional coupon (50) attached to it by an adhesive (60) that allows the coupon to be removed and used e.g. to claim a partial refund of the cost of the product. The adhesive can be one that dries once the coupon is detached. The main layer of the label has a small zone (C) on the back that is not coated with adhesive, enabling the whole label to be removed from the container when necessary.

Description

La présente invention concerne une étiquette destinée à être appliquée sur un article, notamment sur un conditionnement de produit cosmétique. En particulier, l'invention concerne une étiquette en deux parties séparables.The present invention relates to a label intended to be applied to a article, in particular on a cosmetic product packaging. In in particular, the invention relates to a label in two separable parts.

Il est connu du document JP 02293888 de prévoir, sur une étiquette simple, un moyen pour facilement la décoller d'un article sur laquelle elle est collée. L'étiquette est formée d'une base dont une première face est imprimée et dont une seconde face est recouverte d'une couche adhésive destinée à être apposée sur l'article. Une portion de la couche adhésive est recouverte d'un élément sur un bord de l'étiquette de manière à former une zone de l'étiquette qui n'est pas collée sur l'article. Cette zone facilite ainsi sa préhension lorsque l'on souhaite décoller l'étiquette de l'article.It is known from document JP 02293888 to provide, on a simple label, a means for easily removing it from an article on which it is stuck. The label consists of a base, the first side of which is printed and of which a second side is covered with an adhesive layer intended to be affixed to the article. A portion of the adhesive layer is covered with a element on an edge of the label so as to form an area of the label which is not stuck on the article. This zone thus facilitates its gripping when we want to remove the label from the article.

Il existe d'autre part d'autres types d'étiquettes comprenant deux parties séparables. De nombreux articles commercialisés sont en effet munis d'étiquettes dites "promotionnelles", à savoir d'étiquettes dont une partie est destinée à être séparée de l'article afin de constituer par exemple un bon échangeable contre un remboursement partiel de l'article. En général, de telles étiquettes sont formées par une souche qui est collée sur l'article de manière à correctement maintenir l'étiquette si bien que cette souche est destinée à rester sur l'article. L'étiquette comprend également un coupon collé sur la souche qui constitue le bon d'échange. Lorsque l'article arrive en caisse, la caissière retire le coupon alors que la souche reste sur l'article.There are also other types of labels comprising two parts separable. Many items on the market are indeed equipped so-called "promotional" labels, namely labels of which part is intended to be separated from the article in order to constitute for example a good exchangeable for a partial refund of the article. In general, such labels are formed by a stump which is stuck on the article so as to correctly maintain the label so that this strain is intended to remain on the article. The label also includes a coupon stuck on the stump which constitutes the voucher. When the item arrives at the checkout, the cashier withdraws the coupon while the strain remains on the item.

Lorsque l'on souhaite arrêter l'opération commerciale et commercialiser l'article sans l'étiquette, il est nécessaire de retirer l'ensemble de l'étiquette de l'article. Or, de telles étiquettes en deux parties sont relativement difficiles à retirer. En effet, l'étiquette a tendance à se séparer en deux parties, le coupon se séparant de la souche si bien que deux gestes séparés sont nécessaires pour retirer la totalité de l'étiquette. L'opération est en conséquence relativement coûteuse. En outre, pour retirer la souche, l'opérateur doit amorcer le décollement en "grattant" le bord de l'étiquette avec ses ongles ou encore avec un outil sous forme de lame si bien qu'il détériore l'article qui est alors difficilement commercialisable.When you want to stop the commercial operation and market the item without the label, it is necessary to remove the entire label from the article. However, such two-part labels are relatively difficult to remove. In effect, the label tends to separate into two parts, the coupon separating of the strain so that two separate gestures are required to remove the entire label. The operation is therefore relatively expensive. In in addition, to remove the strain, the operator must initiate detachment by "scraping" the edge of the label with your nails or with a tool under blade shape so that it deteriorates the article which is then hardly marketable.

Aussi, est-ce un des objets de l'invention que de réaliser une étiquette qui ne présente pas les inconvénients de la technique antérieure.It is therefore one of the objects of the invention to produce a label which does not does not have the drawbacks of the prior art.

C'est en particulier un objet de l'invention que de réaliser une étiquette apposée sur un article dont une partie peut être facilement retirée de son support sans risquer d'enlever l'ensemble de l'étiquette de l'article.It is in particular an object of the invention to produce a label affixed on an article, part of which can be easily removed from its support without risk removing the entire label from the item.

C'est encore un autre objet de l'invention que de réaliser une étiquette qui peut facilement être retirée de l'article sur laquelle elle est apposée sans détériorer l'article, et sans que le coût de cette opération soit excessif.It is yet another object of the invention to produce a label which can easily be removed from the article on which it is affixed without damaging the article, and without the cost of this operation being excessive.

Selon l'invention, ces objets peuvent être atteints en réalisant une étiquette destinée à être appliquée sur un article, notamment sur un conditionnement de produit cosmétique, comportant :

  • un support dont une première face est destinée à être collée sur l'article,
  • un coupon collé sur une seconde face du support, notamment opposée à la première, de manière à pouvoir être séparé du support lorsque le support est collé sur l'article, le coupon comportant une marque indiquant une zone à saisir pour séparer le coupon du support, et
   la première face du support comportant au moins une partie non adhésive s'étendant jusqu'à au moins une portion de bord de l'étiquette.According to the invention, these objects can be achieved by producing a label intended to be applied to an article, in particular to a packaging of cosmetic product, comprising:
  • a support, a first face of which is intended to be glued to the article,
  • a coupon stuck on a second face of the support, in particular opposite the first, so that it can be separated from the support when the support is stuck on the article, the coupon having a mark indicating an area to be grasped to separate the coupon from the support , and
the first face of the support comprising at least one non-adhesive part extending up to at least one edge portion of the label.

Ainsi, la partie non adhésive permet d'amorcer l'enlèvement de l'étiquette ce qui facilite cette opération d'enlèvement qui est alors relativement rapide à effectuer. Cette opération est donc relativement peu coûteuse. En outre, l'amorce ainsi réalisée évite à l'utilisateur de gratter le bord de l'étiquette pour former une telle amorce, et par conséquent préserve l'article de toute détérioration. Thus, the non-adhesive part makes it possible to initiate the removal of the label which facilitates this removal operation which is then relatively quick to carry out. This operation is therefore relatively inexpensive. In addition, the primer thus produced prevents the user from scratching the edge of the label to form such a primer, and therefore preserves the article from all deterioration.

La portion de bord de l'étiquette jusqu'à laquelle s'étend la partie non adhésive peut être située à distance de la marque réalisée sur le coupon.The edge portion of the label to which the non-adhesive portion extends can be located at a distance from the mark made on the coupon.

Les deux zones prévues pour saisir l'étiquette en partie ou en entier étant distinctes, on ne risque pas d'enlever la totalité de l'étiquette lorsque l'on souhaite retirer uniquement le coupon. Inversement, on ne risque pas de ne retirer que le coupon lorsque l'on souhaite enlever la totalité de l'étiquette.The two areas provided for entering the label in part or in whole are separate, there is no risk of removing the entire label when wish to withdraw only the coupon. Conversely, there is no risk of only remove the coupon when you want to remove the entire label.

Le bord du coupon et le bord du support peuvent être superposés au niveau de la portion de bord de l'étiquette jusqu'à laquelle s'étend la partie non adhésive. Ainsi, cette portion est facilement saisissable.The edge of the coupon and the edge of the support can be superimposed on the level of the edge portion of the label to which the non-adhesive portion extends. Thus, this portion is easily enterable.

Le coupon peut déborder le support au niveau de la marque. Cela facilite ainsi la prise du coupon lorsque l'on souhaite le retirer.The coupon can overflow the support at the brand level. This makes it easier taking the coupon when you want to withdraw it.

L'étiquette peut comporter au moins deux coins, la marque étant située sur un premier coin de l'étiquette et la zone non adhésive étant située sur le second coin. De part leur forme, les coins sont facilement saisissables.The label may have at least two corners, the mark being located on a first corner of the label and the non-adhesive area being located on the second corner. Due to their shape, the corners are easily graspable.

La partie non adhésive peut être une partie de la face du support enduite d'adhésif qui a été recouverte d'une impression, notamment d'une encre d'impression ou d'un vernis, ou encore recouverte d'une pastille comportant une face non adhésive. Alternativement, la partie non adhésive peut être une partie de la face du support qui n'a pas été enduite d'adhésif.The non-adhesive part can be a part of the coated support face adhesive which has been covered with a print, in particular an ink printing or varnish, or even covered with a patch comprising a non-adhesive side. Alternatively, the non-adhesive part can be a part of the face of the support which has not been coated with adhesive.

Le support peut être constitué d'un matériau choisi parmi les polyéthylènes haute densité, les polypropylènes, les chlorures de polyvinyle, les polyéthylènes téréphtalates, ou le papier.The support can be made of a material chosen from polyethylenes high density, polypropylenes, polyvinyl chlorides, polyethylenes terephthalates, or paper.

Le support peut avoir une épaisseur comprise entre 12 µm et 200 µm, et de préférence, entre 20 µm et 80 µm. The support can have a thickness of between 12 μm and 200 μm, and preferably between 20 µm and 80 µm.

Le coupon peut être constitué d'un matériau choisi parmi les polyéthylènes haute densité, les polypropylènes, les chlorures de polyvinyle, les polyéthylènes téréphtalates, ou le papier.The coupon can be made of a material chosen from polyethylenes high density, polypropylenes, polyvinyl chlorides, polyethylenes terephthalates, or paper.

Le coupon peut avoir une épaisseur comprise entre 20 µm et 200 µm, et de préférence, entre 20 µm et 100 µm.The coupon can have a thickness of between 20 µm and 200 µm, and preferably between 20 µm and 100 µm.

Une feuille pelable peut être apposée sur la première face du support enduite d'adhésif, la face de la feuille pelable en contact avec la première face du support étant recouverte d'un matériau anti-adhérant, notamment du silicone.A peelable sheet can be affixed to the first side of the coated support adhesive, the side of the peelable sheet in contact with the first side of the support being covered with a non-stick material, in particular silicone.

La feuille pelable peut être constituée d'un matériau choisi notamment parmi les polyéthylènes téréphtalates, les polypropylènes ou le papier.The peelable sheet can be made of a material chosen in particular from polyethylene terephthalates, polypropylenes or paper.

Selon un autre de ses aspects, l'invention a encore pour objet un conditionnement d'un produit, notamment cosmétique, comportant une étiquette telle que définie précédemment. Le conditionnement peut être constitué d'une boíte, d'un pot, d'un flacon, d'un tube, ou d'un bidon. L'étiquette est alors collée sur le récipient du conditionnement ou sur l'organe de fermeture de ce récipient, par exemple sur une capsule.According to another of its aspects, the invention also relates to a packaging of a product, in particular cosmetic, comprising a label as defined above. The packaging can consist of a box, pot, bottle, tube, or can. The label is then stuck on the packaging container or on the closure member of this container, for example on a capsule.

L'invention consiste, mis à part les dispositions exposées ci-dessus, en un certain nombre d'autres dispositions qui seront explicitées ci-après, à propos d'exemples de réalisation non limitatifs, décrits en référence aux figures annexées, parmi lesquelles :

  • la figure 1 illustre une vue en coupe d'un mode de réalisation d'une étiquette selon l'invention avant d'être apposée sur un article ;
  • la figure 2 illustre une vue en coupe de l'étiquette illustrée à la figure 1 après avoir été apposée sur un article ;
  • la figure 3A représente un flacon muni de l'étiquette illustrée à la figure 2;
  • la figure 3B représente le flacon de la figure 3A lorsque l'on enlève le coupon du support ;
  • la figure 3C représente le flacon de la figure 3A lorsque l'on enlève l'étiquette ; et
  • les figures 4 à 9 représentent des variantes de réalisation de l'étiquette.
The invention consists, apart from the arrangements set out above, of a certain number of other arrangements which will be explained below, with reference to nonlimiting exemplary embodiments, described with reference to the appended figures, among which:
  • Figure 1 illustrates a sectional view of an embodiment of a label according to the invention before being affixed to an article;
  • FIG. 2 illustrates a sectional view of the label illustrated in FIG. 1 after having been affixed to an article;
  • FIG. 3A represents a bottle provided with the label illustrated in FIG. 2;
  • FIG. 3B represents the bottle of FIG. 3A when the coupon is removed from the support;
  • FIG. 3C represents the bottle of FIG. 3A when the label is removed; and
  • Figures 4 to 9 show alternative embodiments of the label.

L'étiquette 10 représentée sur les figures est de forme sensiblement rectangulaire, comme on le voit plus particulièrement sur les figures 3. Elle présente un support 20 transparent ou non, notamment en polyéthylène haute densité, en polypropylène, en chlorure de polyvinyle, en papier, ou en polyéthylène téréphtalate. A titre purement indicatif, dans le cas d'un support en polyéthylène haute densité, son épaisseur est de l'ordre de 80 à 100 µm. Dans le cas d'un polypropylène, son épaisseur est de l'ordre de 40 à 60 µm. Dans le cas du papier, son épaisseur est de l'ordre de 100 µm. D'autres matériaux encore peuvent être utilisés.The label 10 shown in the figures is substantially shaped rectangular, as seen more particularly in Figures 3. It has a transparent or non-transparent support 20, in particular made of high polyethylene density, polypropylene, polyvinyl chloride, paper, or polyethylene terephthalate. For information only, in the case of a support in high density polyethylene, its thickness is around 80 to 100 µm. In in the case of a polypropylene, its thickness is of the order of 40 to 60 μm. In the in the case of paper, its thickness is around 100 µm. Other materials still can be used.

Une première face 21 du support 20 est recouverte d'une composition adhésive 30, sur laquelle est déposée de façon amovible une feuille pelable 40, représentée à la figure 1, constituée d'un matériau choisi notamment parmi les polyéthylènes téréphtalates, les polypropylènes ou le papier. La face 41 de la feuille pelable 40 en contact avec la composition adhésive 30 est recouverte d'une couche anti-adhérente, notamment de silicone. La feuille 40 est retirée juste avant application de l'étiquette 10 sur le conditionnement comme on le voit à la figure 2.A first face 21 of the support 20 is covered with an adhesive composition 30, on which a peelable sheet 40 is removably deposited, shown in Figure 1, made of a material chosen in particular from polyethylene terephthalates, polypropylenes or paper. Face 41 of the peelable sheet 40 in contact with the adhesive composition 30 is covered a non-stick layer, in particular of silicone. Sheet 40 is removed just before application of the label 10 on the packaging as seen in Figure 2.

La composition adhésive 30 peut être une colle ayant de bonnes propriétés adhésives. De préférence, il s'agit d'un adhésif de type permanent ou semi-permanent.The adhesive composition 30 can be an adhesive having good properties adhesive. Preferably, it is a permanent or semi-permanent type of adhesive.

Sur un coin C de la première face 21 du support qui s'étend jusqu'à un bord 11 de l'étiquette, la composition adhésive est recouverte d'une encre d'impression 70 qui annihile la fonction de l'adhésif dans cette zone.On a corner C of the first face 21 of the support which extends to an edge 11 of the label, the adhesive composition is covered with a printing ink 70 which destroys the function of the adhesive in this area.

Un coupon 50 recouvre l'ensemble de la seconde face 22 du support, opposée à la face 21 recouverte de la composition adhésive, les bords du coupon étant superposés avec les bords du support. A coupon 50 covers the whole of the second face 22 of the support, opposite on the face 21 covered with the adhesive composition, the edges of the coupon being superimposed with the edges of the support.

Le coupon 50 adhère à la seconde face 22 du support au moyen d'une couche adhésive 60 qui recouvre une première face 51 du coupon. La couche adhésive 60 peut être par exemple une colle qui, une fois le coupon retiré du support, est sèche et ne peut plus coller.The coupon 50 adheres to the second face 22 of the support by means of a layer adhesive 60 which covers a first face 51 of the coupon. The adhesive layer 60 may for example be an adhesive which, once the coupon is removed from the support, is dry and can no longer stick.

Le coupon est par exemple réalisé en polypropylène ou en polyéthylène. A titre de variante, on utilise un coupon de polyester. L'épaisseur du coupon étant de l'ordre de 20 µm à 100 µm.The coupon is for example made of polypropylene or polyethylene. As alternatively, a polyester coupon is used. The thickness of the coupon being in the range of 20 µm to 100 µm.

La seconde face 52 du coupon 50 est imprimée, et porte par exemple un message promotionnel, notamment une indication relative à une réduction à valoir sur un prochain achat ou un remboursement partiel immédiat, ou encore une indication relative à système de fidélisation comme par exemple des points à collectionner. Cette face 52 peut également porter des informations relatives à l'identification du produit, à sa marque ou dénomination commerciale, ou toute autre information à des fins purement décoratives. L'impression est faite par toute technique connue, notamment par sérigraphie, typographie, flexographie, ou par offset.The second face 52 of the coupon 50 is printed, and for example carries a promotional message, in particular an indication relating to a reduction in redeem on a next purchase or immediate partial refund, or an indication relating to loyalty system such as points to collect. This face 52 can also carry information relating to the identification of the product, its brand or trade name, or any other information for purely decorative purposes. Printing is done by any known technique, in particular by screen printing, typography, flexography, or by offset.

Cette seconde face 52 comporte également une marque visuelle M indiquant la zone à saisir pour retirer le coupon. La marque M n'est pas disposée en regard du coin C non adhésif. Elle est de préférence disposée à distance du coin C, par exemple sur le coin opposé de l'étiquette comme on le voit à la figure 3A, de manière à parfaitement séparer les deux zones à saisir pour retirer d'une part, uniquement le coupon et, d'autre part, l'étiquette entière.This second face 52 also includes a visual mark M indicating the area to enter to withdraw the coupon. The M mark is not placed opposite from corner C not adhesive. It is preferably placed at a distance from corner C, for example on the opposite corner of the label as seen in Figure 3A, so as to perfectly separate the two areas to enter to remove from a on the one hand, only the coupon and, on the other hand, the entire label.

Les figures 3A, 3B et 3C représentent un exemple d'un conditionnement 100 recouvert d'une étiquette 10 telle qu'elle vient d'être décrite. Un tel conditionnement est un récipient sous forme d'un flacon, l'étiquette 10 étant apposée sur le corps du flacon. Alternativement, l'étiquette peut être collée sur le capuchon du flacon. De la même manière, un tel conditionnement pourrait être constitué par un récipient sous forme d'un pot, d'un tube ou d'un bidon de type bidon aérosol ou spray. Alternativement, le conditionnement peut être sous forme d'une boíte ou d'un étui.FIGS. 3A, 3B and 3C represent an example of a packaging 100 covered with a label 10 as just described. Such packaging is a container in the form of a bottle, the label 10 being affixed to the body of the bottle. Alternatively, the label can be stuck on the bottle cap. Likewise, such conditioning could consist of a container in the form of a pot, a tube or a can of aerosol or spray can type. Alternatively, the packaging may be under shape of a box or a case.

Le flacon 100 contient par exemple un produit cosmétique et est commercialisé avec l'étiquette 10 que l'on a collé dessus après avoir retiré la feuille pelable 40. Lors de l'achat, le coupon 50 peut être retiré du support en saisissant le coin du coupon qui comporte la marque M, comme on l'a représenté à la figure 3B. Le coupon peut alors être échangé contre par exemple un remboursement partiel du produit ou encore faire l'objet de tout autre geste commercial.The bottle 100 contains for example a cosmetic product and is marketed with the label 10 which we stuck on after removing the peelable sheet 40. Upon purchase, coupon 50 can be removed from the holder by grabbing the corner of the coupon which includes the mark M, as shown in Figure 3B. The coupon can then be exchanged for for example a partial refund of the product or be the subject of any other commercial gesture.

Dans le cas où on souhaite retirer la totalité de l'étiquette du flacon, par exemple si on souhaite arrêter l'opération commerciale et commercialiser le flacon sans l'étiquette, il suffit de saisir le coin du support qui ne comporte pas de fonction adhésive et de décoller entièrement l'étiquette du flacon, comme on l'a représenté à la figure 3C.If you wish to remove the entire label from the bottle, for example example if we want to stop the commercial operation and market the bottle without the label, just grab the corner of the support that does not have adhesive function and peel off the label completely from the bottle, as has shown in Figure 3C.

Ainsi, les deux zones étant distinctes, on ne risque pas d'enlever la totalité de l'étiquette lorsque l'on souhaite retirer uniquement le coupon. Inversement, on ne risque pas de ne retirer que le coupon lorsque l'on souhaite enlever la totalité de l'étiquette.Thus, the two zones being distinct, there is no risk of removing all of the label when you want to remove only the coupon. Conversely, we does not risk removing only the coupon when you want to remove the entire label.

Selon une variante de réalisation, les bords du coupon peuvent ne pas être superposés avec les bords du support sur la totalité de l'étiquette. Le coupon 50 peut par exemple déborder le support au niveau de la zone M à saisir pour retirer le coupon de manière à faciliter sa prise. Selon un exemple représenté à la figure 4, le support 20 peut être rectangulaire et le coupon 50 peut avoir une forme rectangulaire identique si ce n'est qu'il se prolonge dans un coin par une portion arrondie 53. La face 51 de cette portion arrondie peut être ou non recouverte d'adhésif, ou encore comporter une couche adhésive qui est recouverte d'une impression annihilant sa fonction adhésive. Cette portion arrondie 53 est alors facilement saisissable. En outre, le coupon peut facilement se décoller du support car il se désolidarise progressivement du support en commençant par une zone encollée pointue correspondant à l'angle du support 20. Selon un autre exemple représenté à la figure 5, le coupon peut être rectangulaire alors que le support peut avoir un coin qui n'est pas délimité par un angle droit mais par exemple par une ligne concave 23. Là encore, le coupon peut facilement se décoller du support car il se désolidarise progressivement du support en commençant par deux zones encollées pointues correspondant aux deux extrémités de la ligne concave.According to an alternative embodiment, the edges of the coupon may not be superimposed with the edges of the support on the entire label. Coupon 50 can for example overflow the support at the level of the area M to be entered for remove the coupon in order to facilitate its taking. According to an example shown in FIG. 4, the support 20 can be rectangular and the coupon 50 can have a identical rectangular shape except that it is extended in a corner by a rounded portion 53. The face 51 of this rounded portion may or may not be covered with adhesive, or have an adhesive layer which is covered with a print destroying its adhesive function. This portion rounded 53 is then easily enterable. In addition, the coupon can easily detach from the support because it gradually dissociates from the support by starting with a sharp glued area corresponding to the angle of the support 20. According to another example shown in FIG. 5, the coupon can be rectangular while the support may have a corner which is not delimited by a right angle but for example by a concave line 23. Again, the coupon can easily be peeled off from the support as it becomes detached gradually from the support, starting with two glued areas points corresponding to the two ends of the concave line.

Selon d'autres variantes de réalisation, la marque M et la partie C non adhésive peuvent être réparties différemment sur l'étiquette de forme rectangle. La marque M et la partie C peuvent par exemple être formées sur deux angles consécutifs du rectangle comme on l'a représenté à la figure 6. Alternativement, la partie C non adhésive peut s'étendre sur une bande le long de la largeur du rectangle comme on le voit à la figure 7. L'étiquette 10 peut également avoir une forme différente d'une forme rectangulaire. L'étiquette peut par exemple avoir une forme triangulaire comme on l'a représenté à la figure 8, la partie C non adhésive étant alors par exemple formée à un premier sommet du triangle et la marque M à un second sommet du triangle. L'étiquette peut également avoir une forme circulaire comme on l'a représenté à la figure 9. La partie C non adhésive s'étend depuis une première corde jusqu'à une portion d'arc de cercle définie par le bord de l'étiquette et la marque M s'étend depuis une seconde corde, distincte de la première, jusqu'à une seconde portion d'arc de cercle définie par le bord de l'étiquette.According to other alternative embodiments, the mark M and the non-adhesive part C can be distributed differently on the rectangle label. The mark M and part C can for example be formed on two angles of the rectangle as shown in Figure 6. Alternatively, the non-adhesive part C may extend over a strip along the width of the rectangle as seen in Figure 7. Label 10 can also have a shape different from a rectangular shape. The label can for example have a triangular shape as shown in Figure 8, part C non-adhesive then being for example formed at a first vertex of the triangle and the mark M at a second vertex of the triangle. The label can also have a circular shape as shown in Figure 9. Part C not adhesive extends from a first cord to a portion of an arc defined by the edge of the label and the mark M extends for one second chord, distinct from the first, up to a second portion of an arc defined by the edge of the label.

Dans la description détaillée qui précède, il a été fait référence à des modes de réalisation préférés de l'invention et en particulier à une étiquette apposée sur un conditionnement de produit. Il est évident que des variantes peuvent y être apportées sans s'écarter de l'invention telle que revendiquée ci-après. L'étiquette peut notamment être apposée sur n'importe quel type d'article, par exemple sur un accessoire, notamment un accessoire de maquillage.In the foregoing detailed description, reference has been made to modes of preferred embodiments of the invention and in particular to a label affixed to product packaging. Obviously there may be variations made without departing from the invention as claimed below. The label can in particular be affixed to any type of article, for example example on an accessory, in particular a makeup accessory.

Claims (15)

Etiquette (10) destinée à être appliquée sur un article (100), notamment sur un conditionnement de produit cosmétique, comportant : un support (20) dont une première face (21) est destinée à être collée sur l'article, un coupon (50) collé sur une seconde face (22) du support de manière à pouvoir être séparé du support lorsque le support est collé sur l'article, le coupon (50) comportant une marque (M) indiquant une zone à saisir pour séparer le coupon du support, et    la première face (21) du support comportant au moins une partie (C) non adhésive s'étendant jusqu'à au moins une portion (11) de bord de l'étiquette.Label (10) intended to be applied to an article (100), in particular to a cosmetic product packaging, comprising: a support (20), a first face (21) of which is intended to be glued to the article, a coupon (50) glued to a second face (22) of the support so that it can be separated from the support when the support is glued to the article, the coupon (50) comprising a mark (M) indicating an area to be entered for separate the coupon from the support, and the first face (21) of the support comprising at least one non-adhesive part (C) extending up to at least one portion (11) of the edge of the label. Etiquette selon la revendication 1, caractérisée en ce que la portion (11) de bord de l'étiquette jusqu'à laquelle s'étend la partie (C) non adhésive est située à distance de la marque (M).Label according to claim 1, characterized in that the edge portion (11) of the label up to which the non-adhesive part (C) extends is located at a distance from the mark (M). Etiquette selon l'une quelconque des revendications 1 ou 2, caractérisée en ce que le bord du coupon et le bord du support sont superposés au niveau de la portion (11) de bord de l'étiquette jusqu'à laquelle s'étend la partie non adhésive.Label according to either of Claims 1 and 2, characterized in that the edge of the coupon and the edge of the support are superimposed at the portion (11) of the edge of the label up to which the part extends. non-adhesive. Etiquette selon l'une quelconque des revendications précédentes, caractérisée en ce que le coupon déborde le support au niveau de la marque (M).Label according to any one of the preceding claims, characterized in that the coupon extends beyond the support at the level of the mark (M). Etiquette selon l'une quelconque des revendications précédentes, caractérisée en ce qu'elle comporte au moins deux coins, la marque (M) étant située sur un premier coin de l'étiquette et la zone (C) non adhésive étant située sur le second coin.Label according to any one of the preceding claims, characterized in that it has at least two corners, the mark (M) being located on a first corner of the label and the non-adhesive zone (C) being located on the second corner. Etiquette selon l'une quelconque des revendications précédentes, caractérisée en ce que la partie (C) non adhésive est une partie de la face (21) du support enduite d'adhésif qui a été recouverte d'une impression (70), notamment d'un vernis.Label according to any one of the preceding claims, characterized in that the non-adhesive part (C) is a part of the face (21) of the support coated with adhesive which has been covered with a print (70), in particular d 'a varnish. Etiquette selon l'une quelconque des revendications 1 à 5, caractérisée en ce que la partie (C) non adhésive est une partie de la face (21) du support qui n'a pas été enduite d'adhésif.Label according to any one of Claims 1 to 5, characterized in that the non-adhesive part (C) is a part of the face (21) of the support which has not been coated with adhesive. Etiquette selon l'une quelconque des revendications précédentes, caractérisée en ce que le support (20) est constitué d'un matériau choisi parmi les polyéthylènes haute densité, les polypropylènes, les chlorures de polyvinyle, les polyéthylènes téréphtalates, ou le papier.Label according to any one of the preceding claims, characterized in that the support (20) consists of a material chosen from high density polyethylenes, polypropylenes, polyvinyl chlorides, polyethylene terephthalates, or paper. Etiquette selon l'une quelconque des revendications précédentes, caractérisée en ce que le support (20) a une épaisseur comprise entre 12 µm et 200 µm, et de préférence, entre 20 µm et 80 µm.Label according to any one of the preceding claims, characterized in that the support (20) has a thickness between 12 µm and 200 µm, and preferably between 20 µm and 80 µm. Etiquette selon l'une quelconque des revendications précédentes, caractérisée en ce que le coupon (50) est constitué d'un matériau choisi parmi les polyéthylènes haute densité, les polypropylènes, les chlorures de polyvinyle, les polyéthylènes téréphtalates, ou le papier.Label according to any one of the preceding claims, characterized in that the coupon (50) consists of a material chosen from high density polyethylenes, polypropylenes, polyvinyl chlorides, polyethylene terephthalates, or paper. Etiquette selon l'une quelconque des revendications précédentes, caractérisée en ce que le coupon (50) a une épaisseur comprise entre 20 µm et 200 µm, et de préférence, entre 20 µm et 100 µm.Label according to any one of the preceding claims, characterized in that the coupon (50) has a thickness between 20 µm and 200 µm, and preferably between 20 µm and 100 µm. Etiquette selon l'une quelconque des revendications précédentes, caractérisée en ce qu'une feuille pelable (40) est apposée sur la première face (21) du support, la face de la feuille pelable en contact avec la première face (21) du support étant recouverte d'un matériau anti-adhérant, notamment du silicone.Label according to any one of the preceding claims, characterized in that a peelable sheet (40) is affixed to the first face (21) of the support, the face of the peelable sheet in contact with the first face (21) of the support. being covered with a non-stick material, in particular silicone. Etiquette selon la revendication 12, caractérisée en ce que ladite feuille pelable (40) est constituée d'un matériau choisi notamment parmi les polyéthylènes téréphtalates, les polypropylènes ou le papier. Label according to claim 12, characterized in that said peelable sheet (40) consists of a material chosen in particular from polyethylene terephthalates, polypropylenes or paper. Conditionnement d'un produit, notamment cosmétique, comportant une étiquette selon l'une quelconque des revendications précédentes.Packaging of a product, in particular cosmetic, comprising a label according to any one of the preceding claims. Conditionnement selon la revendication 14, caractérisé en ce qu'il est constitué d'une boíte, d'un étui, d'un pot, d'un flacon, d'un tube, ou d'un bidon.Packaging according to claim 14, characterized in that it consists of a box, a case, a pot, a bottle, a tube, or a can.
EP04290857A 2003-04-11 2004-04-01 Label, in particular for a container of cosmetic products Expired - Lifetime EP1467335B1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
FR0304574 2003-04-11
FR0304574A FR2853754B1 (en) 2003-04-11 2003-04-11 LABEL FOR APPLICATION TO AN ARTICLE, IN PARTICULAR A PACKAGING OF A COSMETIC PRODUCT

Publications (3)

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EP1467335A2 true EP1467335A2 (en) 2004-10-13
EP1467335A3 EP1467335A3 (en) 2005-10-26
EP1467335B1 EP1467335B1 (en) 2007-04-18

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EP (1) EP1467335B1 (en)
AT (1) ATE360241T1 (en)
DE (1) DE602004005911T2 (en)
ES (1) ES2285376T3 (en)
FR (1) FR2853754B1 (en)

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
ES2335736B1 (en) * 2009-12-11 2010-10-28 David Capdevila Pons DRINK PACKAGING.
US20120298544A1 (en) * 2009-12-11 2012-11-29 David Capdevila Pons Drinks container

Citations (5)

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Publication number Priority date Publication date Assignee Title
US4479838A (en) * 1982-06-22 1984-10-30 Mid America Tag & Label Company, Inc. Coupon structure and method of using the same
FR2611964A1 (en) * 1987-03-03 1988-09-09 Serre Robert Adhesive labels for advertising use and method for manufacturing such labels
JPH02293888A (en) * 1989-05-09 1990-12-05 Toppan Printing Co Ltd Label
US20030008082A1 (en) * 2001-06-22 2003-01-09 Dronzek Peter J. Labels with removable section for in-mold production of in-mold labeled molded containers
US20030034645A1 (en) * 1997-10-21 2003-02-20 Dronzek Peter J. Peelable label

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4479838A (en) * 1982-06-22 1984-10-30 Mid America Tag & Label Company, Inc. Coupon structure and method of using the same
FR2611964A1 (en) * 1987-03-03 1988-09-09 Serre Robert Adhesive labels for advertising use and method for manufacturing such labels
JPH02293888A (en) * 1989-05-09 1990-12-05 Toppan Printing Co Ltd Label
US20030034645A1 (en) * 1997-10-21 2003-02-20 Dronzek Peter J. Peelable label
US20030008082A1 (en) * 2001-06-22 2003-01-09 Dronzek Peter J. Labels with removable section for in-mold production of in-mold labeled molded containers

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PATENT ABSTRACTS OF JAPAN vol. 015, no. 075 (P-1169), 21 février 1991 (1991-02-21) & JP 02 293888 A (TOPPAN PRINTING CO LTD), 5 décembre 1990 (1990-12-05) *

Also Published As

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FR2853754B1 (en) 2005-05-20
FR2853754A1 (en) 2004-10-15
EP1467335B1 (en) 2007-04-18
ATE360241T1 (en) 2007-05-15
ES2285376T3 (en) 2007-11-16
DE602004005911T2 (en) 2008-01-17
EP1467335A3 (en) 2005-10-26
DE602004005911D1 (en) 2007-05-31

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