EP1089250A1 - Advertising board on caddies - Google Patents
Advertising board on caddies Download PDFInfo
- Publication number
- EP1089250A1 EP1089250A1 EP00120840A EP00120840A EP1089250A1 EP 1089250 A1 EP1089250 A1 EP 1089250A1 EP 00120840 A EP00120840 A EP 00120840A EP 00120840 A EP00120840 A EP 00120840A EP 1089250 A1 EP1089250 A1 EP 1089250A1
- Authority
- EP
- European Patent Office
- Prior art keywords
- image
- advertising sign
- advertising
- sign according
- carrier plate
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Withdrawn
Links
Images
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F19/00—Advertising or display means not otherwise provided for
- G09F19/12—Advertising or display means not otherwise provided for using special optical effects
- G09F19/14—Advertising or display means not otherwise provided for using special optical effects displaying different signs depending upon the view-point of the observer
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F21/00—Mobile visual advertising
- G09F21/04—Mobile visual advertising by land vehicles
Definitions
- the present invention relates to an advertising sign for a shopping cart.
- These advertising signs are used to convey advertising messages that consist of images, samples and / or texts. These can be printed directly on a carrier plate, which forms the basis for the advertising sign, or glued to this carrier plate, in the latter case the advertising message being printed on a film, which in turn is glued to the carrier plate.
- the known patterns or pictures are not suitable for the desired one Achieve effect because of their level of attention due to the order by which only a flat image is conveyed, is relatively small.
- the person using the shopping cart usually takes the advertising imprint true only to a small extent, so that the desired promotional success of the No advertising.
- the present invention is therefore based on the object of an advertising sign Generic type so that its attention effect is increased.
- an imprint as an alternating image has proven to be particularly advantageous shown, in the depicted objects, depending on the perspective, for example in different functional positions are visible.
- a three-dimensional impression is given by a 3D image, which is also in the sense of the invention can be printed.
- the printing can take place directly on the carrier plate or on a film that is connected to the carrier plate.
- a pattern or image is designed as a holography through which particularly effective effects can be achieved.
- an advertising sign which consists of a carrier plate 1, on which an image 2 in the form of a cigarette box image is printed.
- This image 2 is printed as a so-called alternating image, which, when viewed in the direction shown in FIG. 1, shows the cigarette box closed.
- a dot-dash line shows a position of the carrier plate 1 with the printed image 2, which shows the viewing from a different angle. For the sake of clarity, this position is shown alone in FIG.
- the imprint also be designed so that several other positions, however designed, become visible, depending on the perspective of the viewer.
Landscapes
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Handcart (AREA)
- Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)
- Printing Methods (AREA)
Abstract
Description
Die vorliegende Erfindung betrifft ein Werbeschild für einen Einkaufswagen.The present invention relates to an advertising sign for a shopping cart.
Mit derartigen Werbeschildern werden im wesentlichen Einkaufswagen bestückt, die in Verbrauchermärkten, Getränke- oder Baumärkten zum Einsatz kommen.With such advertising signs essentially shopping carts are loaded, which are used in hypermarkets, beverage or hardware stores.
Dabei dienen diese Werbeschilder der Vermittlung von Werbebotschaften, die aus
Bildern, Mustern und/oder Texten bestehen.
Diese können unmittelbar auf eine Trägerplatte aufgedruckt sein, die die Basis für
das Werbeschild bildet, oder auf diese Trägerplatte aufgeklebt, wobei im letzteren
Fall die Werbebotschaft auf eine Folie gedruckt ist, die wiederum mit der Trägerplatte
verklebt ist.These advertising signs are used to convey advertising messages that consist of images, samples and / or texts.
These can be printed directly on a carrier plate, which forms the basis for the advertising sign, or glued to this carrier plate, in the latter case the advertising message being printed on a film, which in turn is glued to the carrier plate.
Allerdings sind die bekannten Muster oder Bilder nicht geeignet, den gewünschten Effekt zu erzielen, da ihr Aufmerksamkeitsgrad aufgrund des Auftrags, durch den lediglich ein flächiges Bild vermittelt wird, relativ gering ist.However, the known patterns or pictures are not suitable for the desired one Achieve effect because of their level of attention due to the order by which only a flat image is conveyed, is relatively small.
Die den Einkaufswagen benutzende Person nimmt den Werbeaufdruck im Regelfall nur in geringem Maße wahr, so daß der gewünschte verkaufsfördernde Erfolg der Werbung ausbleibt. The person using the shopping cart usually takes the advertising imprint true only to a small extent, so that the desired promotional success of the No advertising.
Der vorliegenden Erfindung liegt daher die Aufgabe zugrunde, ein Werbeschild der gattungsgemäßen Art so auszubilden, daß sein Aufmerksamkeitseffekt erhöht wird.The present invention is therefore based on the object of an advertising sign Generic type so that its attention effect is increased.
Diese Aufgabe wird durch ein Werbeschild gelöst, das die Merkmale des Anspruches
1 aufweist.This object is achieved by an advertising sign that has the features of the
Diese erfindungsgemäße Ausgestaltung eines Werbeschildes führt zu einer wesentlichen
Erhöhung des Aufmerksamkeitseffektes, da sich der Benutzer des Einkaufswagens
praktisch ständig in einem anderen Blickwinkel zu dem Werbeschild befindet
und daher entsprechend veränderte Bilder oder Muster erkennt.
Dies vermittelt ihm einen bewegungshaften Eindruck des dargestellten Objektes,
das insofern seine Aufmerksamkeit stärker erregt als dies bei der bislang üblichen,
unveränderbaren Darstellung der Fall ist.This inventive design of an advertising sign leads to a significant increase in the attention effect, since the user of the shopping cart is practically constantly in a different angle to the advertising sign and therefore recognizes correspondingly changed images or patterns.
This gives him a moving impression of the depicted object, which in this respect attracts his attention more than is the case with the previously unchangeable representation.
Als besonders vorteilhaft in diesem Sinne hat sich ein Aufdruck als Wechselbild gezeigt, bei dem abgebildete Gegenstände, je nach Blickwinkel, beispielsweise in unterschiedlichen Funktionsstellungen sichtbar sind.In this sense, an imprint as an alternating image has proven to be particularly advantageous shown, in the depicted objects, depending on the perspective, for example in different functional positions are visible.
Denkbar ist aber auch, den Aufdruck als sogenanntes Bewegungsbild herzustellen, das den Eindruck vermittelt, als bewege sich das abgebildete Motiv, wenn sich der Blickwinkel ändert.But it is also conceivable to produce the print as a so-called motion picture, which gives the impression that the motif shown is moving when the Perspective changes.
Ein plastischer Eindruck wird von einem 3D-Bild, das gleichfalls im Sinne der Erfindung aufgedruckt sein kann.A three-dimensional impression is given by a 3D image, which is also in the sense of the invention can be printed.
Der Aufdruck, der unter dem Begriff Lentikulartechnik" bekannt ist, kann auch in Form von sogenannten Morphingbildern aufgebracht sein.The imprint under the term Lenticular technology "is known, can also be applied in the form of so-called morphing images.
Dabei kann der Aufdruck, wie erwähnt, unmittelbar auf die Trägerplatte erfolgen oder auf eine Folie, die mit der Trägerplatte verbunden wird. As mentioned, the printing can take place directly on the carrier plate or on a film that is connected to the carrier plate.
Als Prägung ist ein Muster oder Bild als eine Holographie ausgebildet, durch die besonders wirkungsvolle Effekte erziehlbar ist.As an embossing, a pattern or image is designed as a holography through which particularly effective effects can be achieved.
Ein Ausführungsbeispiel der Erfindung wird nachfolgend anhand der beigefügten Zeichnung beschrieben.An embodiment of the invention is described below with reference to the accompanying Drawing described.
Es zeigen:
Figur 1- ein erfindungsgemäßes Werbeschild in einer Vorderansicht,
Figur 2- das Werbeschild nach
Figur 1 in einem dazu veränderten Blickwinkel gesehen.
- Figure 1
- an advertising sign according to the invention in a front view,
- Figure 2
- seen the advertising sign of Figure 1 from a different angle.
In den Figuren ist ein Werbeschild dargestellt, das aus einer Trägerplatte 1 besteht,
auf die ein Bild 2 in Form einer Zigarettenschachtelabildung aufgedruckt ist. Dieses
Bild 2 ist als sogenanntes Wechselbild aufgedruckt, das bei der in der Figur 1
gezeigten Blickrichtung die Zigarettenschachtel geschlossen wiedergibt.
Strichpunktiert ist eine Position der Trägerplatte 1 mit dem aufgedruckten Bild 2
dargestellt, die die Betrachtung unter einem veränderten Blickwinkel wiedergibt. In
der Figur 2 ist diese Position der Übersichtlichkeit halber alleinstehend gezeigt.In the figures, an advertising sign is shown, which consists of a
A dot-dash line shows a position of the
Hier ist deutlich das Charakteristikum des Wechselbildes zu erkennen, bei dem dann die Zigarettenschachtel als geöffnet erkennbar ist, mit zwei teilweise aus der Schachtel herausgezogenen Zigaretten.Here you can clearly see the characteristic of the alternating image in which then the cigarette box is recognizable as open, with two partially out of the Box of pulled out cigarettes.
Neben diesen zwei erkennbaren unterschiedlichen Positionen kann der Aufdruck auch so ausgebildet sein, daß mehrere andere Stellungen, wie auch immer gestaltet, sichtbar werden, je nach Blickwinkel des Betrachters.In addition to these two recognizable different positions, the imprint also be designed so that several other positions, however designed, become visible, depending on the perspective of the viewer.
Claims (8)
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
DE29917181U DE29917181U1 (en) | 1999-09-30 | 1999-09-30 | Advertising sign for a shopping cart |
DE29917181U | 1999-09-30 |
Publications (1)
Publication Number | Publication Date |
---|---|
EP1089250A1 true EP1089250A1 (en) | 2001-04-04 |
Family
ID=8079628
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
EP00120840A Withdrawn EP1089250A1 (en) | 1999-09-30 | 2000-09-25 | Advertising board on caddies |
Country Status (3)
Country | Link |
---|---|
EP (1) | EP1089250A1 (en) |
DE (1) | DE29917181U1 (en) |
TR (1) | TR200002872A2 (en) |
Families Citing this family (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
DE20023940U1 (en) * | 2000-03-09 | 2007-10-25 | Mayer, Hubert | Injection molding with a positive change picture |
Citations (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
FR2452142A1 (en) * | 1979-03-20 | 1980-10-17 | Dellalian Gregoire | Advertisement holder for supermarket trolley - has frame fixed to wires by clips to retain cover and transparent shield over poster |
US4255380A (en) * | 1978-02-16 | 1981-03-10 | Bjoerkland Mats E | Method and apparatus for manufacturing signs or the like carrying information which is different for different viewing angles |
EP0778555A1 (en) * | 1995-12-06 | 1997-06-11 | Chromium Graphics, Inc. | Three-dimensional sign |
DE19615471A1 (en) * | 1996-04-19 | 1997-10-23 | Klaus Fleckenstein | Traffic sign board |
-
1999
- 1999-09-30 DE DE29917181U patent/DE29917181U1/en not_active Expired - Lifetime
-
2000
- 2000-09-25 EP EP00120840A patent/EP1089250A1/en not_active Withdrawn
- 2000-10-02 TR TR2000/02872A patent/TR200002872A2/en unknown
Patent Citations (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US4255380A (en) * | 1978-02-16 | 1981-03-10 | Bjoerkland Mats E | Method and apparatus for manufacturing signs or the like carrying information which is different for different viewing angles |
FR2452142A1 (en) * | 1979-03-20 | 1980-10-17 | Dellalian Gregoire | Advertisement holder for supermarket trolley - has frame fixed to wires by clips to retain cover and transparent shield over poster |
EP0778555A1 (en) * | 1995-12-06 | 1997-06-11 | Chromium Graphics, Inc. | Three-dimensional sign |
DE19615471A1 (en) * | 1996-04-19 | 1997-10-23 | Klaus Fleckenstein | Traffic sign board |
Also Published As
Publication number | Publication date |
---|---|
TR200002872A3 (en) | 2001-04-20 |
TR200002872A2 (en) | 2001-04-20 |
DE29917181U1 (en) | 1999-12-16 |
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Effective date: 20011001 |
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STAA | Information on the status of an ep patent application or granted ep patent |
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18D | Application deemed to be withdrawn |
Effective date: 20030401 |