|Publication number||EP0831609 A1|
|Publication date||25 Mar 1998|
|Filing date||19 Jun 1997|
|Priority date||20 Aug 1996|
|Publication number||1997201865, 97201865, 97201865.9, EP 0831609 A1, EP 0831609A1, EP-A1-0831609, EP0831609 A1, EP0831609A1, EP19970201865, EP97201865|
|Applicant||Media Exposure B.V.|
|Export Citation||BiBTeX, EndNote, RefMan|
|Patent Citations (4), Referenced by (2), Classifications (5), Legal Events (5)|
|External Links: Espacenet, EP Register|
First, the invention relates to a method for recording the total length of broadcast of a commercial broadcast by a television channel.
Generally, advertising agencies are called in to provide advertisements and commercials. When this involves advertisements in papers, magazines and the like, a reference copy of the printed document can be sent to the client. On the basis of that, the client will be able to check whether the arranged conditions have been met. This can concern both the size of the advertisement and the way in which it has been included in the paper or the like, so e.g. its position between other advertisements or between the editorial articles, etc..
With commercials broadcast by television, there is the difficulty that the client can't be given any airtight proof which shows that the issued assignment has been carried out. However, the costs for such commercials can amount to several thousands of guilders per second of broadcasting time, so that it is very important that one has the possibility to check whether the commercial was broadcast according to the conditions.
One has tried to check this by sitting in front of the television and checking the broadcasting time with the help of a chronometer. In doing so, an accurate observation is almost impossible by the slowness of the human eye. Furthermore, human observation is subjective.
The object of the invention is to remove these difficulties and to that end provides for a method characterized in that automated on-line recording takes place in that a unique signal - spot code - has been included at least at the beginning and the end of the commercial, said signals acting in a signal receiving and recording device providing for on-line recording and storing of the broadcast from the starting signal to the end signal.
With the help of this method, the client can at least get answers to the following questions:
On established differences in e.g. the length and version of the commercial, the system will report this. The method according to the invention presents the legal proof of possible deviations in the implementation of the assignment and that which was agreed concerning the assignment.
Thus, the commercial will be provided with a unique mark, the so-called spot code. This code, which can be compared to an ISBN number with books, will make it possible to recognize a commercial at all times.
The spot codes will be applied at least on the starting point and end point of the commercial with the help of video manipulation software. The spot code will be converted to a pattern recognizable to the system, a checksum guaranteeing a 100% firm identification. The system will continuously read in the picture of one television channel digitally through a video capturing board and check it on spot code marks on the predefined zones. As soon as a spot code is detected, the computer will activate a video recorder which will record the images almost immediately. Due to the spot code, the computer also has all data on said commercial directly available from a database and the measured values - such as time, length, etc. - can be stored in a separate database for later reports.
The system is able to detect the following data on-line and store them in the spot database:
The recording of the commercial runs until a closing spot code is detected, or until the recording time exceeds the length of the commercial looked up from the database. In the latter case, the commercial will not have been broadcast in its entirety.
The system can be adjusted to receiving spot codes of different commercials so there is no need for an individual system for each commercial.
It is also possible to make other changes without leaving the inventive idea as it is indicated in the claims.
|Cited Patent||Filing date||Publication date||Applicant||Title|
|EP0347401A2 *||14 Jun 1989||20 Dec 1989||Robert A. Kramer||Method of and system for identification and verification of broadcasted television and radio program segments|
|EP0450631A2 *||5 Apr 1991||9 Oct 1991||Kabushiki Kaisha Video Research||Automatic commercial message recognition device|
|US5319453 *||22 Jun 1989||7 Jun 1994||Airtrax||Method and apparatus for video signal encoding, decoding and monitoring|
|WO1986006239A1 *||14 Oct 1985||23 Oct 1986||Greenberg Burton L||Television program transmission verification method and apparatus|
|Citing Patent||Filing date||Publication date||Applicant||Title|
|EP0967748A2 *||25 Jun 1999||29 Dec 1999||Nippon Columbia Co., Ltd.||Method and system for broadcasting multiplexed audio and data signals, receiving device for receiving said multiplexed audio and data signals, recording device for selectively recording the audio signals|
|EP0967748A3 *||25 Jun 1999||8 Dec 2004||Denon, Ltd.||Method and system for broadcasting multiplexed audio and data signals, receiving device for receiving said multiplexed audio and data signals, recording device for selectively recording the audio signals|
|International Classification||H04H60/37, H04H1/00|
|Cooperative Classification||H04H20/14, H04H60/37|
|25 Mar 1998||AK||Designated contracting states:|
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|27 May 1998||17P||Request for examination filed|
Effective date: 19980327
|9 Dec 1998||AKX||Payment of designation fees|
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|9 Dec 1998||RBV||Designated contracting states (correction):|
Designated state(s): AT BE CH DE ES FR GB IT LI LU NL PT
|27 Jun 2001||18D||Deemed to be withdrawn|
Effective date: 20010103