Dental care compsns., esp. toothpastes, consists of a standard fundamental carrier, e.g. a masticatory substance, admixed with at least one dye, e.g. solutio castellani or solutio gentiana violet and/or K permanganate, in addn. to added prepd. chalk, as abrasive, and taste- and flavour-improving additives. Intensified mechanical cleaning of teeth is accompanied by a thorough cleaning of the paradontium by chemical- pharmacological processes and pain is reduced. Inflammatory ailments of mucous membranes in oral cavity or palate are prevented.