DE19640338A1 - Advertisement reproduction method for television - Google Patents

Advertisement reproduction method for television

Info

Publication number
DE19640338A1
DE19640338A1 DE1996140338 DE19640338A DE19640338A1 DE 19640338 A1 DE19640338 A1 DE 19640338A1 DE 1996140338 DE1996140338 DE 1996140338 DE 19640338 A DE19640338 A DE 19640338A DE 19640338 A1 DE19640338 A1 DE 19640338A1
Authority
DE
Germany
Prior art keywords
advertising
program
screen
television
advertisements
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
DE1996140338
Other languages
German (de)
Inventor
Kurt Lohwasser
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to DE1996140338 priority Critical patent/DE19640338A1/en
Publication of DE19640338A1 publication Critical patent/DE19640338A1/en
Withdrawn legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4314—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/654—Transmission by server directed to the client
    • H04N21/6543—Transmission by server directed to the client for forcing some client operations, e.g. recording
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/44—Receiver circuitry for the reception of television signals according to analogue transmission standards
    • H04N5/445—Receiver circuitry for the reception of television signals according to analogue transmission standards for displaying additional information
    • H04N5/45—Picture in picture, e.g. displaying simultaneously another television channel in a region of the screen

Abstract

The method involves displaying both advertisements and the regular programme which are transmitted simultaneously in two different parts (W,P) on a television set. Preferably, the part in which the advertisements are displayed is slowly enlarged to a preset size at the beginning of the advertisements. At the end of the simultaneous transmission the part in which the advertisements are displayed is slowly reduced until only the regular programme is provided. Either the advertisements or the programme is transmitted without sound.

Description

Die Erfindung bezieht sich auf ein Verfahren zur Wiedergabe von Werbung auf dem Bildschirm eines Fernsehgerätes.The invention relates to a method for reproducing Advertising on the screen of a television set.

Es ist zur Zeit üblich, die Ausstrahlung des eigentlichen Fern­ sehprogramms, etwa eines Films, zeitweise zu unterbrechen und während dieser Unterbrechung Werbung auszustrahlen. Es hat sich jedoch gezeigt, daß die Betrachter einer Fernsehsendung häufig auf einen anderen Fernsehkanal umschalten, wenn die Wiedergabe der Werbung beginnt, um erst dann auf den das interessierende Fernsehprogramm ausstrahlenden Fernsehkanal zurückzuschalten, wenn die Ausstrahlung der Werbung beendet oder nahezu beendet ist. Dies führt jedoch dazu, daß die die Werbung plazierenden Unternehmen an der Wirksamkeit dieser Werbung zweifeln und nicht mehr bereit sind, den an sich geforderten Betrag für die Aus­ strahlung der Werbung zu zahlen.It is currently common to broadcast the actual Fern interruption of the viewing program, for example of a film, and to broadcast advertising during this interruption. It has however, shown that viewers of a television broadcast frequently switch to another TV channel when playing The advertising begins to only focus on the person of interest Switch back the television channel broadcasting the television program, when the broadcasting of the advertising ends or almost ends is. However, this leads to the fact that the placing the advertisement Companies doubt and do not doubt the effectiveness of this advertising are more willing to spend the amount requested per se radiation to pay for advertising.

Es ist Aufgabe der Erfindung, eine Möglichkeit zu schaffen, mit der ein Fernsehsender erreichen kann, daß sein Publikum auch bei der Ausstrahlung von Werbung weiterhin diesen Fernsehkanal ein­ geschaltet läßt und diese Werbung auch betrachtet. It is an object of the invention to provide a way to who can reach a television station that his audience also with the broadcast of advertising continues to use this television channel leaves switched and also looks at this advertisement.  

Zur Lösung dieser Aufgabe werden vom Fernsehsender zeitweise gleichzeitig die Werbung und das reguläre Programm abgestrahlt, und das Programm wird in einen Bereich und die Werbung in einem anderen Bereich des Bildschirms wiedergegeben. Durch diese gleichzeitige Ausstrahlung von Programm und Werbung und die gleichzeitige Wiedergabe auf dem Bildschirm in getrennten Fen­ sterbereichen, also die Benutzung des sogenannten Split-Screen-Ver­ fahrens, wird dem Betrachter weiterhin das ihn interessieren­ de Programm angeboten und parallel dazu auf dem Bildschirm die Werbung wiedergegeben. Auf diese Weise kann der Betrachter nicht mehr bei der Wiedergabe von Werbung auf einen anderen Fernsehka­ nal umschalten, da er dann einen Teil des ihn interessierenden Programms verpassen würde. Er wird daher praktisch gezwungen, gleichzeitig mit dem ihm interessierenden Programm auch die wiedergegebene Werbung zu betrachten.To solve this task, the television station occasionally broadcast the commercial and the regular program at the same time, and the program is in one area and advertising in one other area of the screen. Through this simultaneous broadcast of program and advertising and the simultaneous playback on the screen in separate windows areas, i.e. the use of the so-called split screen ver driving will continue to interest the viewer de program and at the same time the Advertising played. This way the viewer cannot more when playing advertisements on another television ka nal switch, since he then part of the interest Would miss the program. So he's practically forced at the same time as the program that interests him to view advertisements reproduced.

Die erfindungsgemäße Art der Wiedergabe ermöglicht es auch auf einfachste Weise, Werbung wiederzugeben, die Beziehung zu dem wiedergegebenen Programm hat (umfeldbezogene Werbung), also beispielsweise bei der Wiedergabe einer Sportveranstaltung, Werbung für entsprechende Sportbekleidung oder Sportgeräte.The type of playback according to the invention also makes it possible easiest way to display advertising, the relationship to that reproduced program (environment-related advertising), so for example when playing a sporting event, Advertising for appropriate sports clothing or sports equipment.

Um die Wiedergabe der Werbung für den Benutzer nicht zu abrupt beginnen zu lassen, kann sich der Werbung wiedergebende Bereich des Bildschirms zu Beginn der gleichzeitigen Abstrahlung all­ mählich bis auf eine vorgegebene Abmessung vergrößern, und bei Annäherung an das Ende der gleichzeitigen Abstrahlung allmählich verkleinern, worauf dann allein das reguläre Programm abge­ strahlt wird.In order not to abruptly play the advertisement for the user The advertising area can begin to let itself begin of the screen at the beginning of the simultaneous radiation all gradually increase to a given dimension, and at Approaching the end of simultaneous radiation gradually reduce, then the regular program alone shines.

Wenn es sich bei dem Programm um ein solches handelt, bei dem das gesprochene Wort für den Betrachter wichtig ist, kann die gleichzeitig abgestrahlte Werbung ohne Tonsignale abgestrahlt werden, während bei anderen Programmen, etwa der Wiedergabe von Sportveranstaltungen, bei denen die Sprache nicht von entschei­ dender Bedeutung ist, bei der gleichzeitigen Übertragung das Programm ohne Tonsignale abgestrahlt werden.If the program is one that the spoken word is important for the viewer can simultaneously broadcast advertising without sound signals while other programs, such as playing Sports events where the language is not the deciding factor  is of importance, in the case of simultaneous transmission Program can be broadcast without sound signals.

Die Erfindung wird im folgenden anhand der Figuren näher erläu­ tert.The invention is explained in more detail below with reference to the figures tert.

Fig. 1 zeigt in schematischer Darstellung einen Fernsehbild­ schirm zu Beginn der gleichzeitigen Abstrahlung von Programm und Werbung. Fig. 1 shows a schematic representation of a television screen at the beginning of the simultaneous radiation of the program and advertising.

Fig. 2 zeigt in einer Darstellung entsprechend Fig. 1 die gleichzeitige Wiedergabe von Programm und Werbung wäh­ rend des größten Teils der gleichzeitigen Abstrahlung. Fig. 2 shows in a representation corresponding to FIG. 1, the simultaneous playback of program and advertising during most of the simultaneous radiation.

Auf dem in Fig. 1 schematisch dargestellten Bildschirm eines Fernsehgerätes wird im Bereich P das reguläre Programm wiederge­ geben, während im Bereich W Werbung gezeigt ist. Dabei stellt die angedeutete Verteilung von Programm und Werbung auf dem Bildschirm den Anfangszustand einer gleichzeitigen Abstrahlung von Programm und Werbung durch den Fernsehsender dar, d. h. den Übergang von der zunächst alleinigen Abstrahlung von Programm und Wiedergabe auf dem ganzen Bildschirm auf eine gleichzeitige und gemeinsame Abstrahlung von Programm und Werbung.On the screen shown schematically in FIG. 1 of a television set, the regular program is displayed in area P, while advertising is shown in area W. The indicated distribution of program and advertising on the screen represents the initial state of a simultaneous radiation of program and advertising by the television station, ie the transition from the initially sole radiation of program and playback on the entire screen to a simultaneous and common radiation of program and advertising.

Während in dem Anfangszustand gemäß Fig. 1 die Werbung nur einen sehr kleinen Teil des Bildschirmes füllt, wird der Bereich P, in dem Programm wiedergegeben wird, kontinuierlich verklei­ nert, bis eine Bereichsgröße erreicht wird, wie sie in Fig. 2 angedeutet ist. In diesem "Endzustand" der gleichzeitigen Wie­ dergabe von Programm und Werbung füllt die Werbung den größten Teil des Bildschirms aus, jedoch kann der Benutzer weiterhin das gesendete Programm in dem kleineren Bereich P verfolgen. Dabei kann, abhängig von der Art des Programms, entweder eine Tonwie­ dergabe für die Werbung oder für das Programm erfolgen. While the advertisement fills only a very small part of the screen in the initial state according to FIG. 1, the area P in which the program is played is continuously reduced until an area size is reached, as indicated in FIG. 2. In this "final state" of the simultaneous display of program and advertisement, the advertisement fills most of the screen, but the user can still follow the program being broadcast in the smaller area P. Depending on the type of program, either sound can be played for advertising or for the program.

Bei Annäherung an das Ende der gleichzeitigen Ausstrahlung von Werbung und Programm kann der Bereich P des Bildschirms, in dem das Programm wiedergegeben wird, allmählich vergrößert werden, bis wieder die Verteilung entsprechend Fig. 1 erhalten ist. Danach erfolgt dann nur noch eine Abstrahlung des Programms, das dann in üblicher Weise auf dem gesamten Bildschirm erscheint.When the end of the simultaneous transmission of advertising and program is approached, the area P of the screen in which the program is displayed can be gradually enlarged until the distribution according to FIG. 1 is obtained again. After that there is only a radiation of the program, which then appears in the usual way on the entire screen.

Claims (3)

1. Verfahren zur Wiedergabe von Werbung auf dem Bildschirm eines Fernsehgerätes, dadurch gekennzeichnet, daß vom emp­ fangenen Fernsehsender zeitweise gleichzeitig die Werbung und das reguläre Programm abgestrahlt werden und daß das Programm in einem Bereich (P) und die Werbung in einem ande­ ren Bereich (W) des Bildschirms wiedergegeben wird.1. A method for displaying advertising on the screen of a television set, characterized in that the television station received at times simultaneously emits the advertising and the regular program and that the program in one area (P) and the advertising in another area ( W) is played on the screen. 2. Verfahren nach Anspruch 1, dadurch gekennzeichnet, daß sich der Werbung wiedergebende Bereich (W) des Bildschirms zu Beginn der gleichzeitigen Abstrahlung allmählich bis auf eine vorgegebene Abmessung vergrößert und bei Annäherung an das Ende der gleichzeitigen Abstrahlung allmählich verklei­ nert, worauf dann allein das reguläre Programm abgestrahlt wird.2. The method according to claim 1, characterized in that advertising area (W) of the screen Beginning of simultaneous radiation gradually down to a given dimension enlarged and when approaching gradually reduce the end of the simultaneous radiation nert, which then broadcast the regular program alone becomes. 3. Verfahren nach Anspruch 1 oder 2, dadurch gekennzeichnet, daß die Werbung oder das Programm ohne Tonsignale abge­ strahlt wird.3. The method according to claim 1 or 2, characterized in that the advertising or the program without sound signals shines.
DE1996140338 1996-09-20 1996-09-20 Advertisement reproduction method for television Withdrawn DE19640338A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
DE1996140338 DE19640338A1 (en) 1996-09-20 1996-09-20 Advertisement reproduction method for television

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
DE1996140338 DE19640338A1 (en) 1996-09-20 1996-09-20 Advertisement reproduction method for television

Publications (1)

Publication Number Publication Date
DE19640338A1 true DE19640338A1 (en) 1998-03-26

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DE1996140338 Withdrawn DE19640338A1 (en) 1996-09-20 1996-09-20 Advertisement reproduction method for television

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Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE19754983A1 (en) * 1997-12-11 1999-06-17 Frank Dr Haertig Method of transmitting and showing information, especially TV films
EP1061740A1 (en) * 1999-06-18 2000-12-20 Melanie Ernst Method to generate an information signal
WO2001082619A1 (en) * 2000-04-20 2001-11-01 Grundig Ag System and method for playing back toll charge broadcast contents
EP1182890A2 (en) * 2000-08-18 2002-02-27 Sony Corporation Multiplexing apparatus and method, image output apparatus and method, and recording medium
WO2002056577A2 (en) 2000-12-27 2002-07-18 Sonicblue Incorporated Advertisements in a television recordation system
WO2003084221A1 (en) * 2002-03-29 2003-10-09 Koninklijke Philips Electronics N.V. Method, apparatus, and program for providing slow motion advertisements in video information
ES2273614A1 (en) * 2006-12-11 2007-05-01 Pablo Hector Krolik, S.L. Static and dynamic audio-visual content diffusion method for emitting advertisements in display devices e.g. television monitors involves displacing image towards one corner such that advertisement is displayed in remaining zone of monitor
EP2139232A1 (en) * 2008-06-23 2009-12-30 Vestel Elektronik Sanayi ve Ticaret A.S. Use of pip-like structures of televisions for displaying commercial or information-containing broadcasts

Cited By (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE19754983A1 (en) * 1997-12-11 1999-06-17 Frank Dr Haertig Method of transmitting and showing information, especially TV films
EP1061740A1 (en) * 1999-06-18 2000-12-20 Melanie Ernst Method to generate an information signal
WO2001082619A1 (en) * 2000-04-20 2001-11-01 Grundig Ag System and method for playing back toll charge broadcast contents
EP1182890A2 (en) * 2000-08-18 2002-02-27 Sony Corporation Multiplexing apparatus and method, image output apparatus and method, and recording medium
EP1182890A3 (en) * 2000-08-18 2003-10-08 Sony Corporation Multiplexing apparatus and method, image output apparatus and method, and recording medium
US7120163B2 (en) 2000-08-18 2006-10-10 Sony Corporation Multiplexing apparatus and method, image output apparatus and method, and recording medium
WO2002056577A2 (en) 2000-12-27 2002-07-18 Sonicblue Incorporated Advertisements in a television recordation system
EP1346570A2 (en) * 2000-12-27 2003-09-24 SONICblue Incorporated Advertisements in a television recordation system
EP1346570A4 (en) * 2000-12-27 2007-12-05 Digital Networks North America Advertisements in a television recordation system
WO2003084221A1 (en) * 2002-03-29 2003-10-09 Koninklijke Philips Electronics N.V. Method, apparatus, and program for providing slow motion advertisements in video information
ES2273614A1 (en) * 2006-12-11 2007-05-01 Pablo Hector Krolik, S.L. Static and dynamic audio-visual content diffusion method for emitting advertisements in display devices e.g. television monitors involves displacing image towards one corner such that advertisement is displayed in remaining zone of monitor
EP2139232A1 (en) * 2008-06-23 2009-12-30 Vestel Elektronik Sanayi ve Ticaret A.S. Use of pip-like structures of televisions for displaying commercial or information-containing broadcasts

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