CN1628307A - 自动上架管理 - Google Patents

自动上架管理 Download PDF

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CN1628307A
CN1628307A CNA028185625A CN02818562A CN1628307A CN 1628307 A CN1628307 A CN 1628307A CN A028185625 A CNA028185625 A CN A028185625A CN 02818562 A CN02818562 A CN 02818562A CN 1628307 A CN1628307 A CN 1628307A
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logic
sale
goods
business rules
kinds
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金·华明
阿克利·马修
林·肯
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eBay Inc
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/08Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
    • G06Q10/087Inventory or stock management, e.g. order filling, procurement or balancing against orders
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/08Auctions
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10Services

Abstract

本发明公开了用于多组货品的销售系统,它包括商业规则定义逻辑。所述销售系统还包括出售模式创建逻辑,它操作来为所述组中的货品动态创建多个不同的出售模式。出售模式创建逻辑操作来基于一个或多个商业规则,通过使用不同出售模式的不同出售模式参数值来最优化利润。

Description

自动上架管理
版权声明
本发明的公开的部分包括受版权保护的材料。对于如在专利商标局文件或记录中出现的专利文献和专利公开,版权所有人不反对任何人对其进行复制,但是对于其它的无论何种方式,保留所有版权。版权FairMarket公司2001,2002年。
技术领域
本发明涉及能够管理过剩库存的系统,例如为过剩货物或服务优化价格的系统。
背景技术
现在存在多种基于网络的销售系统。它们中的许多实现了传统英国式拍卖。该机制以下述方式来有效地分配各个组(lot),即将其给予赋予它们最大价值的买者。但是英国式拍卖不一定是销售诸如季节性零售货品、过剩库存或断码商品的更大量货物的最佳机制,因此经常使用其他类型的电子销售系统来销售这些类型的货物。
这些替代系统中最简单的系统致力于重现商店购物体验,其中货物以特定的不可协商的折扣价被提供来销售。该方法需要销售者估计对他们的产品的需求,使得他们可以确定价格,该价格足够高以允许他们有可接受的利润,但是又没有高到很少或没有购买者要购买它们。这个过程可能是困难并且耗费时间的,并且对于相对少的货物可能没有必要。并且设置特定价格可以允许在货品上出高价的一些个人低于该价值购买它。
所谓的征求建议(RFP)系统允许购买者出价,然后销售者可以选择这些出价以满足。这些系统可以允许销售者将相同的货物提供给对它们进行不同的定价的购买者,从而提高它们的利润水平。尽管至少一个系统警告用户出价过低,但是这样的系统可能使一些用户感到畏缩,因为他们必须彻底理解该价值和对该货品的需求,否则就要冒出价过高的危险。
降价系统随着时间而降低货物的价格,直到它们被售出。购买者可以早一些承诺购买,或者冒着失去该货品的危险等待较低的价格。至少一个这样的系统允许使用者支付额外费用,使用所谓的购买者代理来在后来的日子出固定的价格。类似于RFP系统,降价系统可以允许销售者将相同的货物提供给对它们进行不同定价的购买者。但是他们也可能使一些用户感到畏缩,因为他们必须彻底理解该价值和对该货品的需求,否则就要冒出价过高的危险。
到目前为止所描述的基于网络的销售机制决不是当前对购买者和销售者可用的仅有的机制。其他的机制包括荷兰式拍卖、保密竞价拍卖和分类拍卖(classified)。但是所有这些不同的机制没有一个看起来是用于销售诸如季节性零售货品、过剩库存或断码商品的更大量货物的最佳解决方案。
发明内容
在一个一般的方面,本发明描述了一种包括商业规则定义逻辑的用于多个组的货品的销售系统。该销售系统还包括出售模式(offering)创建逻辑,它可操作来为多个不同的组中的货品动态创建出售模式。出售模式创建逻辑可操作来基于一个或多个商业规则,通过对不同出售模式使用不同出售模式参数值来最优化利润。
在优选实施例中,商业规则定义逻辑可操作来基于目标成本回收率(target cost recovery rate)来定义规则。商业规则定义逻辑可以响应用户商业规则创建命令。出售模式创建逻辑可操作来通过调整组价格(lotprice)来最优化利润。出售模式创建逻辑可操作来通过调整组数量(lotquantity)来最优化利润。出售模式创建逻辑可操作来为多个销售渠道创建出售模式。出售模式创建逻辑可操作来基于来自一个销售渠道的结果来调整在另一个销售渠道上的出售模式。商业规则定义逻辑可操作来创建依赖于来自先前出售模式的结果的规则。商业规则定义逻辑可操作来创建依赖于来自先前出售模式的盈余的规则。价格出售模式创建逻辑可操作来基于由来自先前拍卖的结果确定的参数来创建一系列拍卖。商业规则定义逻辑可操作来基于绝对或相对数量来创建出售模式。商业规则定义逻辑可以利用基于万维网(web)的界面。商业规则可以被设置在SKU(库存单元)、分类和站点级别上。系统还可以包括缺省销售参数创建逻辑,它可操作来为所述出售模式设置销售参数。销售参数创建逻辑可操作来为拍卖设置竞标参数。价格出售模式创建逻辑可以使用指数平滑以获得价格出售模式的参数。系统还可以包括查找逻辑,它可操作来查找组中的货品。系统还可以包括降价缺省逻辑,它可操作来创建固定的缺省降价参数。系统还可以包括预定分配逻辑,它可操作来创建具有预定参数的预定出售模式集合。系统还包括货品显示逻辑,它可操作来显示有关每个组中的货品的信息,所述货品显示逻辑具有允许所述用户访问组中的货品的商业规则定义逻辑的控件,其中为所述组中的货品显示了信息。系统还包括预测报告产生器,它可操作来产生预测出售模式创建逻辑的未来操作的报告。
在另一个一般的方面,本发明描述了一种用于多组货品的销售系统,它包括用于定义机器可读商业规则的装置,以及用于基于由所述用于定义的装置所定义的机器可读商业规则而为所述组中的货品自动创建多个不同的出售模式的装置。用于自动创建的装置基于由所述用于定义的装置所定义的机器可读商业规则,使用不同出售模式的不同出售模式参数值来最优化利润。
在另一个一般的方面,本发明描述了一种销售多组货品的方法,它包括定义机器可读商业规则,以及基于机器可读商业规则而为所述组中的货品自动创建多个不同的出售模式。自动创建的步骤基于在定义步骤中定义的机器可读商业规则,使用不同出售模式的不同出售模式参数值来最优化利润。
根据本发明的系统是有益的,因为它们允许可以创建用于自动清算多组货品的规则。一旦规则被创建,用户就不再需要监视清算过程。这使得清算货品的任务比手动方法有更好的成本效益。并且规则甚至可以比人工定义上架(listing)执行得更好,所述人工定义上架是基于他或她的主观判断。
附图说明
图1是根据本发明一般地图示了过剩库存管理系统(SIMS)的示例实施例的操作的方框图;
图2是图示了用于图1的SIMS的货品或产品页的视图;
图3是图示了用于图1的SIMS的缺省页的视图;
图4是图示了用于图1的SIMS的服务页的视图;
图5是图示了用于图1的SIMS的查找页的视图;
图6是用于图1的SIMS的上架数量对上架历史的图;
图7是图示了用于图1的SIMS的商业规则缺省页的视图;
图8是图示了用于图1的SIMS的商业规则页的视图;
图9是图示了用于图1的SIMS的覆盖控制的视图;
图10是图示了用于图1的SIMS的报告页的视图;
图11是图示了用于图1的SIMS系统的另一个实施例的货品页的视图;
图12是图示了用于图11的SIMS的预定分配页的视图;
图13是图示了用于图11的SIMS的货品页的视图;
图14是图示了用于图11的SIMS的自动上架设置页的视图;
图15是图示了用于图11的SIMS的货品或产品编辑页的视图;和
图16是图示了用于图11的SIMS的规则报告页的视图。
具体实施方式
根据本发明的过剩库存管理系统(SIMS)是被设计用来处理客户的过量库存的所有或一些部分的逻辑驱动重上架和库存管理引擎。它通常根据图1来操作。SKU、定价、图像和拷贝首先从客户数据库10、12被抽取14到抽取文件16中,抽取文件16允许产品信息被上载到SIMS 20中。基于SIMS,出售模式被创建并被分配22,并且可以被发送到销售站点,例如拍卖站点24。接着完成信息可以被抽取并用于更新SIMS,并且用户和产品信息可以被传输到客户数据库12。成本回收参数可以通过SIMS被分别管理30。
优选地,SIMS应该允许一个或多个顾客将过剩库存分配到集中的数据库中,该数据库基于一组预定义的商业规则,自动地将货品重上架到拍卖系统中,该拍卖系统可以由拍卖服务提供者来运行。适合的拍卖功能在1999年11月16日提交的公告序列号为09/441,385的“Publishing Systemfor Network-Based Sales”中被描述,该文献是2000年11月16日提交的标题为“Network-Based Sales System”的已公开PCT申请no.PCT/US00/31542的基础,二者都通过引用结合在这里。
优选地,SIMS提供即将到来的上架的实时报告和审计以及过去的上架的历史结果。优选地,它还按照种类和日期显示所有即将到来的顾客上架(数量、零售价值和预测销售价值)的主要调度器报告和异常报告以帮助计划库存分配和预测未来的收入。
因为不是所有的库存都可以流通经过SIMS引擎,所以上架灵活性对于SIMS是重要的。产品数据可以经由文本文件、Microsoft Excel文件或XML接口被载入SIMS中。数据验证过程可以保证上载包含正确的字段和格式。在本实施例中,提供了下面的字段:必需字段—每行必须包含下述字段
SKU—每个产品的唯一标识符
种类—用于积累用于报告的集合数据
可用数量—每个SKU的可用单元数目
单元成本—每个SKU的成本价值
格式—拍卖、降价可选字段—可以不含有数据:没有的信息将按照站点或分类而具有缺省值
图像引用
描述
目标成本回收率—每个SKU应该达到的理想价格。
起始数量—按照SKU的上架的缺省数量。将考虑高库存货品的高周转率。
起始日期
起始时间
结束时间
竞价增量
底价
休息时间—上架之间的天数
上架逻辑—允许顾客覆盖商业规则,并且以线性方式而不是重复需求曲线来进行上架。
固定数量—如果商业规则被覆盖,则该字段将指出每个上架列表中的货品的数目。
参照图2,除了大量的上载,超文本标记语言(HTML)界面还可以允许按照SKU的操作。HTML界面可以提供(还参见货品页34):
新的SKU和库存组合
更新前面的SKU和库存
查找
添加
删除
编辑
除了拍卖,SIMS还可以支持其他价格格式的上架。例如,参照图3,SIMS可以通过使用“格式”变量来使用降价拍卖模型(“下跌价格”)逻辑地分配库存。商业规则可以以与拍卖相同的规则来工作。SIMS可以控制依赖于盈余的底价和数量。
除了预定义的缺省信息,这些渠道不需要附加信息。可以有独立的屏幕36以获取该缺省信息。为了增加上载效率,可以从拍卖变量和缺省设置获得下跌价格变量。通过这种方式,货品可以在渠道之间移动,只有“格式”参数变化。
可以通过同样的过程管理固定价格上架。固定价格上架可以成本的某个百分比被定价,并且应用在SKU、分类或站点级别上。该渠道还可以开放使用其他系统,例如基于需求的定价引擎,该定价引擎在序列号为09/686,073的“Sales System With Sales Activity Feedback”和序列号为09/685,449的“Sales System With Buyer Price Selection”中被描述,二者都是2000年10月11日提交,并且通过引用结合在这里。
再参照图1,SIMS还可以具有自动将库存移动到诸如另一个万维网拍卖提供者或B2B渠道的其他渠道32中的能力。顾客可以和SIMS进行和以前相同的完成过程。SIMS可以使用当前报告来分配或释放库存。没有其他工作需要基于SIMS上架完成。
SIMS可以具有基于最当前的信息预测未来的组、数量和销售的调度报告。例如,具有一周的持续时间并且假定一周移动10个单元的100个便携式摄像机的拍卖项将在下面的10周显示数量为10的10个拍卖项以及对应的销售预测。这可以帮助顾客更有效地计划和调度库存。
参照图4,客户可以经由管理后台与SIMS交互,该管理后台也用于拍卖,还包括附加的专业服务链接。或者,该功能可以在专用软件产品中提供。管理后台可以提供包括用于SIMS的链接的服务页面38,所述链接包括大量上载链接、搜索链接、报告链接和管理商业规则链接。
参照图5,客户可以使用下面的标准利用搜索页面40来搜索SIMS上架列表:
SKU
可用数量
创建日期
分类
目标成本回收率
名称
每个SKU可以由下面的标准来实时编辑:
可用数量
目标成本回收率
起始时间
结束时间
竞价增量
休息时间
定价格式
除非以标准方法(关闭上架列表,描述编辑),否则不能修改开放上架。
规则引擎可以设置在站点、分类或SKU级别。缺省值将由同一级别的结构设置,使得任何在商业链接中省略的字段将缺省为下一个最高级别。例如,如果Panasonic便携式摄像机的目标成本回收率被省略,则它将缺省为电子产品的成本回收率。如果电子产品的回收率被省略,它将缺省为站点成本回收率。所有的商业规则将具有相同的缺省规则,使得可得到如所需那样详细的规则。
参照图6,有两种模式是可用的。在第一模式(模式一)中,将使用最后上架的成本回收(见,例如曲线42)。在第二模式(模式二)中,如果需要,可以使用指数平滑(见,例如曲线44)。指数平滑消除了需求的相对波峰和波谷。它通过用不同的系数加权过去的结果以减小组数量的急剧变化。
示例商业目标可以是在服从库存和50%成本回收率下最大化总销售量。该目标可以使用如下商业规则:
开始出价总为$1
上架持续时间总为4天
拍卖总开始于1:00AM(EST(美国东部时间))并结束于10:00PM(EST)
如果成本回收大于50%,则将下一个上架的数量增加1
如果成本回收在42-50%之间,则保持下一个上架的数量
如果成本回收小于40%,则下一个上架的数量减少1例如,基于客户的“8pc.白色Venetian Scallop毛巾”的经验数据,SIMS可以产生示于表1和表2的结果。
货品                                               数量
                      1          2           3
8pc.白色Venetian Scallop毛巾      69.76%     51.03%      41.22%
                         表1
步骤             输入            SIMS动作
1.上载九(9)个8pc.白色            -创建数量1的测试上架。
  Venetian Scallop毛巾           -在SIMS中分配1个单元到“保
                                 留”状态,留下8个可用单元。
2.测试上架在成本回收率69.76%    -从“保留”状态释放1个单元,
  关闭                           因为货品被出售。
                                 -估计成本回收率。基于商业规
                                 则,将数量增加到2个单元
                                 -在SIMS中分配2个单元到“保
                                 留”状态,留下6个可用单元。
                                 -为数量2创建上架
3.上架在成本回收率51.03%        -从“保留”状态释放2个单元
  关闭                           -估计成本回收率。将数量增加到
                                 3个单元
                                 -在SIMS中分配3个单元到“保
                                 留”状态,留下3个可用单元。
                                 -为数量3创建上架
4.上架在成本回收率41.22%        -从“保留”状态释放3个单元
  关闭                           -估计成本回收率。保持数量为3
                                 -在SIMS中分配3个单元到“保
                                 留”状态,留下0个可用单元。
                                 -为数量3创建上架
5.上架在成本回收率41.22%        -从“保留”状态释放3个单元
  关闭                           -估计成本回收率。保持数量3
                                 -检查可用数量
                                 -没有其他数量。结束
                        表2
参照图7,顾客可以使用商业规则缺省页46在SKU、分类和站点级别由静态输入(即,不需要使用逻辑以获得设置)控制下面的变量。
开放时间(小时/分钟)
关闭时间(小时/分钟)
竞价增量
起始竞价
持续时间(天)
休息时间
参照图8,使用商业规则页48,逻辑规则可以基于集合数量和盈余关系。该逻辑可以设置在SKU、分类或站点级别。依赖于一个或多个前面的上架的盈余,下一个组的规模将改变绝对数量或相对百分比。
为了维持对库存的控制,停止规则可以允许顾客制定条件,在该条件下SIMS将不再发出上架。系统可以分别报告这些货品。停止规则应该工作在至少一个下面的条件:在预定数量停止,在目标回收率停止,在预定日期停止。该特征被设计为帮助消除表现差的库存。然后这些货品可以从SIMS被移出并且在成本$.30处被清算。停止逻辑可以被实现为只工作在站点级别。
参照图9,如果顾客决定以某个周转率移出货品而不论盈余如何,则拍卖服务提供者可以提供覆盖(线性数量)功能,该功能可以通过覆盖控制50来访问。例如,如果有10,000个SKU,则顾客可以简单地在下面的20周内以每周固定持续时间列出组中的500个货品。
参照图10,为了维持SIMS的完整性,可以使每日审计报告和顾客请求报告都可用,例如通过报告页52。每日报告可以按照SKU、分类和站点可用,该每日报告详细描述前一天的关闭货品的表现。当逻辑引擎估计下一个上架数量组时,盈余应该被存储在可以按照分类和站点被积累的文本文件中。一个示例报告示于表3。
                      按照分类和日期的成本回收
基本分类  6/1   6/2   6/3   6/4    6/5  6/6   6/7   6/8   6/9   6/10   总计
        51%   50%   49%   48%   45%   50%   51%   60%   50%   52%    51%
计算机    51%   51%   50%   49%   48%   45%   50%   51%   60%   50%    51%
季节性    49%   51%   52%   48%   56%   50%   51%   51%   52%   42%    50%
衣物饰品  51%   51%   50%   49%   48%   45%   50%   51%   60%   50%    51%
家庭用品  49%   51%   52%   48%   56%   50%   51%   51%   52%   42%    50%
汽车硬件  51%   51%   50%   49%   48%   45%   50%   51%   60%   50%    51%
电子      49%   51%   52%   48%   56%   50%   51%   51%   52%   42%    50%
玩具      51%   51%   50%   49%   48%   45%   50%   51%   60%   50%    51%
办公      49%   51%   52%   48%   56%   50%   51%   51%   52%   42%    50%
户外运动  51%   51%   50%   49%   48%   45%   50%   51%   60%   50%    51%
b2b商业   54%   51%   52%   48%   56%   50%   51%   51%   52%   42%    51%
总数之和  51%  51%  51%  48%  51%  48%  51%  52%  55%  47%   50%
(2001年中所有日期)
                             表3
还可以使例外报告可用。该类报告将在每天显示可用货品的数目以帮助管理站点宽度(见表4)。它可以通过估计当前库存水平和该库存的当前周转率,以及利用最近的信息来预测货品销售而运作。该估计可以由下面的关系来确定。
剩余上架数目=当前库存/当前组规模
期望售完日期=剩余上架数目*(持续时间+休息时间)+当前日期
                        每日开放的货品
基本分类  6/1  6/2  6/3  6/4  6/5  6/6  6/7  6/8  6/9  6/10  总计
        12    17    20    21    18    19    20    23    16    15     181
计算机    16    14    15    17    20    21    18    19    20    23     183
季节性    15    17    20    21    18    19    20    23    16    14     183
衣物饰品  14    17    20    21    18    19    20    23    16    22     190
家庭用品  21    24    29    30    26    27    29    33    23    21     263
汽车硬件  14    13    17    20    21    18    19    20    23    16     181
电子      20    22    26    27    23    25    26    30    21    20     239
玩具      15    17    20    21    18    19    20    23    16    15     184
办公      12    15    17    20    21    18    15    17    20    21     176
户外运动  12    9     17    20    21    18    19    20    23    16     175
b2b商业   17    20    21    18    19    20    23    16    13    10    177
总数之和  168  185  222  236  223  223  229  247  207  193  2,131
(2001年中所有日期)
                          表4
也可以使销售预测报告可用(见表5)。基于例外报告和盈余报告,销售预测报告可以在给定当前回收率和库存供应的情况下,按照分类给出未来销售的估计。该估计由下面的关系决定。
预测销售=审计报告*例外报告*按照分类的平均成本
            预测销售(基于过去的回收历史)
基本分类  6/1    6/2    6/3    6/4    6/5    6/6    6/7    6/8    6/9    6/10   总计
        54      77      90      95      81      86      90      104     72      68      815
计算机    10000   8750    9375    10625   12500   13125   11250   11875   12500   14375   114375
季节性    525     595     700     735     630     665     700     805     560     490     6405
衣物饰品  364     442     520     546     468     494     520     598     416     572     4940
家庭用品  965     1094    1287    1351    1158    1223    1287    1480    1030    965     11840
汽车硬件  1470    1365    1785    2100    2205    1890    1995    2100    2415    1680    19005
电子      2243    2542    2990    3140    2691    2841    2990    3439    2392    2243    27508
玩具      315     357     420     441     378     399     420     483     336     315     3864
办公      2400    3000    3400    4000    4200    3600    3000    3400    4000    4200    35200
户外运动  1020    765     1445    1700    1785    1530    1615    1700    1955    1360    14875
b2b商业   3825    4500    4725    4050    4275    4500    5175    3600    2925    2250    39825
总数之和  23181  23486  26734  28782  30371  30352  29042  29583  28601  28517  278652
(2001年中所有日期,以美元为单位的所有数量)
                         表5
参照图11,SIMS的另一个示例实施例包括产品上架规则页54,可以通过货品页到达它,并且它允许用户在三种类型的规则之间选择。第一类型是非特指类型,它允许根据缺省站点和分类规则来处理货品。第二类型是预定分配类型,它允许用户到达预定分配规则页56。第三类型是价格最优化类型,它可以以与上面所示的相同的方式来操作,该方式与图1-10的
实施例相关。
参照图12,预定分配页65包括渠道选择控件58,它使得用户能够选择渠道,规则为该渠道而被编辑。这个控件可以允许创建不同的规则以为不同的渠道同时操作。使用该控件,用户从而可以通过不同的渠道,使用模式1、模式2或二者的结合来同时试图销售不同数目的货品。例如,用户可以通过自己的万维网站点使用价格最优化规则,来尝试销售大量的货品,并且通过第三方系统使用预定分配规则,来尝试销售少量货品。
可以在渠道内和/或渠道之间提供反馈。例如,如果第一渠道上的上架停止正常工作,则SIMS可以减少该渠道上的组规模,并且增加一个或多个其他渠道上的组规模。例如,用户可以创建规则,该规则将使得上架在主站点产生后存在20天,接着使得通过拍卖提供者清算剩余的库存。
预定分配页包括许多附加控件以指明预定分配参数,例如上架类型文本框、起始和结束文本框、持续时间文本框、休息时间文本框、底价文本框、初始价格文本框和初始数量文本框。还提供组和停止控件以指明停止条件。使用预定分配页,用户例如可以创建具有同样的预定起始价格和底价的每周八小时拍卖上架,张贴上架列表,直到所有的产品被售完。尽管这种类型的清算规划未展示出性能反馈,但是它可以提供规划某些类型的组中货品的清算的直接和有用的方法。
参照图13,本实施例中的货品页60包括产品信息和许多控件。这些控件包括具有渠道选择控件和提交按钮的混和上架布置控件62。该上架布置控件允许用户通过一个渠道简单地列出一个或多个货品。
还参照图14,货品页60中的编辑自动上架设置链接64可以引导用户到自动上架设置页68。该页可以允许用户重置或禁用对于货品的自动规则。重置自动规则将引起在下次自动规则创建对于货品的上架时,系统忽略任何先前创建的上架列表。这允许该货品利用初始价格设置而不是基于它在过去价格历史上的价格来开始刷新。禁用规则防止上架被自动创建,但是不删除货品级规则。从而用户可以取消该命令以恢复自动规则。
还参照图15,货品页60上的编辑货品按钮66可以引导用户到货品编辑页70。该页包括许多允许用户提供有关该货品的信息的控件。该信息可以包括货品描述项目和销售参数。货品描述项目可以包括产品名称、货品号/SKU、图像位置、运输重量(shipping weight)和描述。销售参数可以包括可用数量、零售价格、成本和目标回收率。销售参数还可以包括缺省拍卖持续时间、起始价格和竞价增量。
参照图16,规则报告可以被用于总结一系列货品的所有的规则。该报告可以包括到货品页和到这些页的对应的规则的链接。链接还可以被提供给站点上架规则页,它允许设置缺省站点上架规则类型以使用价格最优化规则或预定分配规则。
在所示出的实施例中,用户经由超文本传输协议(HTTP)在一个或多个网络连接的范围上与服务器交互。但是可以使用许多其他的平台技术以实现系统的部分或全部,例如,由无线或模拟网络互连的专用硬件设备或更简单的可编程设备。组件之间的连接可以是间歇的(例如,电子邮件连接)或间接的。所示的各种组件的功能和结构还可以以不同于图中所示的方式被分解,并且逻辑组件适当地被结合、分离或重作。并且因为相同的用户界面是基于以软件为基础的图形用户界面组件,所以可用容易地以各种方式被重新安排,并且用户界面甚至可以包括其他实现组件,例如物理驱动控件或声音提示。另外,虽然系统用户界面组件被显示在页中,但是本领域普通技术人员应该意识到它们也可以显示在其他类型的显示区域中,例如,屏幕、卡片或窗口。并且虽然本系统在清算剩余产品库存中是有用的,但是它还可以用于诸如服务或者甚至无形货品的各种类型的货品的其他类型的事务。
现在本发明已经连同它的许多具体实施例被描述了。但是,本领域技术人员现在应该清楚被认为落在本发明范围内的各种修改。因此本发明的范围只由权利要求的范围来限定。另外,权利要求出现的顺序不应该被解释为限制权利要求中的任何特定条目的范围。

Claims (23)

1.一种用于多组货品的销售系统,包括:
商业规则定义逻辑,
出售模式创建逻辑,其响应所述商业规则定义逻辑并且可操作来动态为所述组中的货品创建多个不同的出售模式,并且
其中所述出售模式创建逻辑可操作来基于来自所述商业规则定义逻辑的一个或多个商业规则,通过使用所述不同出售模式的不同出售模式参数值来最优化利润。
2.如权利要求1所述的系统,其中所述商业规则定义逻辑可操作来基于目标成本回收率来定义规则。
3.如权利要求1所述的系统,其中所述商业规则定义逻辑响应用户商业规则创建命令。
4.如权利要求1所述的系统,其中所述出售模式创建逻辑可操作来通过调整组价格来最优化利润。
5.如权利要求1所述的系统,其中所述出售模式创建逻辑可操作来通过调整组数量来最优化利润。
6.如权利要求1所述的系统,其中所述出售模式创建逻辑可操作来为多个销售渠道创建出售模式。
7.如权利要求6所述的系统,其中所述出售模式创建逻辑可操作来基于来自另一个所述销售渠道的结果来调整一个所述销售渠道上的出售模式。
8.如权利要求1所述的系统,其中所述商业规则定义逻辑可操作来创建依赖于来自先前的出售模式的结果的规则。
9.如权利要求8所述的系统,其中所述商业规则定义逻辑可操作来创建依赖于来自先前的出售模式的盈余的规则。
10.如权利要求8所述的系统,其中所述出售模式创建逻辑可操作来基于由来自先前拍卖的结果所确定的参数,创建一系列拍卖。
11.如权利要求1所述的系统,其中所述商业规则定义逻辑可操作来基于绝对或相对数量来创建出售模式。
12.如权利要求1所述的系统,其中所述商业规则定义逻辑利用基于万维网的界面。
13.如权利要求1所述的系统,其中所述商业规则可以被设置在库存单元、分类和站点级别上。
14.如权利要求1所述的系统,还包括缺省销售参数创建逻辑,其可操作来为所述出售模式设置销售参数。
15.如权利要求14所述的系统,其中所述销售参数创建逻辑可操作来为拍卖设置竞标参数。
16.如权利要求1所述的系统,其中所述出售模式创建逻辑使用指数平滑以获得所述出售模式的参数。
17.如权利要求1所述的系统,还包括查找逻辑,其可操作来查找所述组中的货品。
18.如权利要求1所述的系统,还包括降价缺省逻辑,其可操作来创建固定缺省降价参数。
19.如权利要求1所述的系统,还包括预定分配逻辑,其可操作来创建具有预定参数的预定出售模式集合。
20.如权利要求1所述的系统,还包括货品显示逻辑,其可操作来显示有关每个所述组中的货品的信息,所述货品显示逻辑具有允许所述用户访问用于所述组中的所述货品的所述商业规则定义逻辑的控件,其中显示了用于所述组中的所述货品的信息。
21.如权利要求1所述的系统,还包括预测报告产生器,其可操作来产生预测所述出售模式创建逻辑的未来操作的报告。
22.一种用于多组货品的销售系统,包括:
用于定义机器可读商业规则的装置,
用于基于由所述用于定义的装置所定义的所述机器可读商业规则,为所述组中的货品自动创建多个不同的出售模式的装置,并且
其中所述用于自动创建的装置基于由用于定义的所述装置所定义的所述机器可读商业规则,使用所述不同出售模式的不同出售模式参数值来最优化利润。
23.一种销售多组货品的方法,包括:
定义机器可读商业规则,
基于所述机器可读商业规则,为所述组中的货品自动创建多个不同的出售模式,和
其中所述自动创建的步骤基于在所述定义步骤中定义的所述机器可读商业规则,使用所述不同出售模式的不同出售模式参数值来最优化利润。
CNA028185625A 2001-07-20 2002-07-22 自动上架管理 Pending CN1628307A (zh)

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US9704123B2 (en) 2017-07-11
US20050033648A1 (en) 2005-02-10
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US20130166403A1 (en) 2013-06-27
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