CN1217856A - 广告商付费信息和发报的系统及装置 - Google Patents

广告商付费信息和发报的系统及装置 Download PDF

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CN1217856A
CN1217856A CN97194415A CN97194415A CN1217856A CN 1217856 A CN1217856 A CN 1217856A CN 97194415 A CN97194415 A CN 97194415A CN 97194415 A CN97194415 A CN 97194415A CN 1217856 A CN1217856 A CN 1217856A
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迈克尔·J·德卢卡
琼·S·德卢卡
道格拉斯·R·克劳尔
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Motorola Solutions Inc
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Motorola Inc
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M15/00—Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP
    • H04M15/80—Rating or billing plans; Tariff determination aspects
    • H04M15/8083—Rating or billing plans; Tariff determination aspects involving reduced rates or discounts, e.g. time-of-day reductions or volume discounts
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04Q—SELECTING
    • H04Q1/00—Details of selecting apparatus or arrangements
    • G—PHYSICS
    • G08—SIGNALLING
    • G08B—SIGNALLING OR CALLING SYSTEMS; ORDER TELEGRAPHS; ALARM SYSTEMS
    • G08B5/00—Visible signalling systems, e.g. personal calling systems, remote indication of seats occupied
    • G08B5/22—Visible signalling systems, e.g. personal calling systems, remote indication of seats occupied using electric transmission; using electromagnetic transmission
    • G08B5/222—Personal calling arrangements or devices, i.e. paging systems
    • G08B5/223—Personal calling arrangements or devices, i.e. paging systems using wireless transmission
    • G08B5/224—Paging receivers with visible signalling details
    • G08B5/229—Paging receivers with visible signalling details with other provisions not elsewhere provided for
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872—Non-interactive information services
    • H04M3/4878—Advertisement messages
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2203/00—Aspects of automatic or semi-automatic exchanges
    • H04M2203/20—Aspects of automatic or semi-automatic exchanges related to features of supplementary services
    • H04M2203/2083—Confirmation by serviced party
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2203/00—Aspects of automatic or semi-automatic exchanges
    • H04M2203/65—Aspects of automatic or semi-automatic exchanges related to applications where calls are combined with other types of communication
    • H04M2203/658—Combination of voice calls and paging
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2207/00—Type of exchange or network, i.e. telephonic medium, in which the telephonic communication takes place
    • H04M2207/18—Type of exchange or network, i.e. telephonic medium, in which the telephonic communication takes place wireless networks
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2215/00—Metering arrangements; Time controlling arrangements; Time indicating arrangements
    • H04M2215/01—Details of billing arrangements
    • H04M2215/0184—Details of billing arrangements involving reduced rates or discounts, e.g. time-of-day reductions, volume discounts, cell discounts, group billing, frequent calling destination(s) or user history list
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2215/00—Metering arrangements; Time controlling arrangements; Time indicating arrangements
    • H04M2215/01—Details of billing arrangements
    • H04M2215/0192—Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872—Non-interactive information services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/493—Interactive information services, e.g. directory enquiries ; Arrangements therefor, e.g. interactive voice response [IVR] systems or voice portals
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/50—Centralised arrangements for answering calls; Centralised arrangements for recording messages for absent or busy subscribers ; Centralised arrangements for recording messages
    • H04M3/53—Centralised arrangements for recording incoming messages, i.e. mailbox systems
    • H04M3/5322—Centralised arrangements for recording incoming messages, i.e. mailbox systems for recording text messages

Abstract

一种系统和装置,允许选择呼叫接收机(31)的用户,只要阅读以无线方式发送到其选择呼叫接收机上的广告,就可免费接收特定数量的个人消息和信息业务更新资料。该用户被允许在接收个人消息和信息业务更新资料之前的任何时候阅读这些广告。这一特定数量与所阅读的广告数量成正比。用户利用选择呼叫收发信机(32)的反向信道发报性能或利用普通电话机(22)回答这些广告中的问题,可增加这一特定数量。

Description

广告商付费信息和发报的系统及装置
本发明一般涉及无线通信，尤其涉及用于通过选择呼叫接收机接收广告的系统及装置。
众所周知，寻呼系统基础设施(infrastructure)运营者，将消息选择性地发送到选择呼叫接收机或选择呼叫收发信机(以下统称为寻呼机)的持有者，从而获取收入。通常这种消息是发送到某一寻呼机的个人消息，不过有时这种消息是发送到多个寻呼机的群消息。对于这种业务，寻呼机的用户按每条消息或按一个预定期内的统一收费率向寻呼基础设施运营者付费。大家还知道，寻呼基础设施运营者或另一机构向计费寻呼机用户提供诸如股票价格、天气预报、交通状况报告、运动成绩等信息业务。这些业务是根据每个寻呼机用户的需要和要求定制的；然而，通过这些业务所接收的信息不包括个人消息。这些信息业务的费用通常取决于所发送信息的频度(oftenness)和数量。这些费用一般直接或间接地付给另外一个提供这些信息的机构。个人消息的传送和信息业务的传送都包括寻呼业务。总之该寻呼机的用户要为寻呼机上所接收的寻呼业务付费。
已进行了一些尝试来提供寻呼业务而寻呼机的用户不必为这些业务付费。一种已知的方法是在发送每一个人消息的同时发送一条广告，以便寻呼机在显示其个人消息之前先显示这条广告。对于这种已知的方法，由广告商来支付这一寻呼业务费。采用这种现有技术的方法的不利之处在于，寻呼机的用户必须浏览每条广告，包括用户认为与其无关的那些广告。再者，已知的方法不能向用户提供一种避开这些广告而支付寻呼业务费的选择权。最后，采用已知的方法不适合于在发送每一更新资料(诸如作为信息业务的一部分所发送的股票价格的更新资料)的同时发送一条广告。
因此，需要一种改进的方法及装置，以刺激用户去关心发送到其寻呼机上的广告内容的方式，通过使用广告来向寻呼机用户提供免费寻呼业务。
图1是根据本发明的优选实施方式的通信系统的框图。
图2是图1的通信系统中所用的系统控制器的电原理框图。
图3是图1中所示的选择呼叫收发信机的电原理框图。
图4是图3的选择呼叫收发信机中所用的微机的电原理框图。
图5是图1中选择呼叫收发信机的各单元之间相互关系的简化图解表示。
图6是图1中选择呼叫收发信机的各单元之间相互关系的简化图解表示。
图7是图1中选择呼叫收发信机的各单元之间相互关系的简化图解表示。
图8示出了写在图1的选择呼叫收发信机显示器上的条形码。
图9是说明根据图1的选择呼叫收发信机的操作的流程图。
图10是说明根据图1的选择呼叫收发信机的操作的流程图。
图11是说明根据图1的选择呼叫收发信机的操作的流程图。
图12是说明根据图1的选择呼叫收发信机的操作的流程图。
参照图1，根据本发明的优选实施方式，示出了无线通信系统最好是无线选择呼叫通信系统即系统20的电原理框图。该系统的基础设施包括一个消息输入装置如普通电话机22，该装置通过通用的公共交换电话网(PSTN)24连接到一个系统控制器26。该系统控制器26对至少一个射频发射机28和多个固定射频接收机即接收机30的操作进行监控，并将入局(inbound)和出局(outbound)的消息编码和解码成与陆线消息交换兼容的格式。系统控制器26还包括一个编码器和一个解码器，用来对发向和来自选择呼叫收发信机即收发信机32的寻呼消息进行编码和解码。系统控制器26、至少一个射频发射机28和多个固定射频接收机构成一个最好是固定的终端33。
系统控制器26对发送到选择呼叫收发信机32的数据和存储的消息进行排队。系统控制器26中的用户数据库存储了与每个用户的收发信机有关的信息，该信息包括分配给每个收发信机的唯一地址与在PSTN24中所用电话号码之间的相互关系，从而为发向每个收发信机32以及其他确定为优先的用户的消息选择路由。
系统控制器26安排来自选择呼叫收发信机32的消息和确认的发送。这些发送包括来自这些收发信机的所需(on-demand)类型的发送，例如，已由系统控制器26所发送的消息的确认以及诸如从系统控制器26所发送的状态查询等消息的响应。所安排的这些发送还可包括来自这些收发信机的非所需的发送，例如，由收发信机保持的消息，关于这些消息，在收发信机发送到系统控制器26的前一个消息或确认中，收发信机已通知系统控制器26。正如下面所详述，所安排的反向信道是单一无线电信道频率上可用的总时间的一部分，该总时间即分配给正向和反向信道的时间。或者，这一所安排的反向信道是不同于该正向信道射频的另一无线电载波频率上的可用时间的某部分或所有可用时间。
现在参照图2，系统控制器26包括一个小区位置控制器34、一个消息处理器36、一个出局消息存储器38、一个用户数据库40、一个电话接口42、一个信道分配单元44、一个地址域单元46、一个信息域单元48、一个数据帧单元51和一个控制帧单元52。小区位置控制器34通过链路54与射频发射机28和接收机30(图1)相连。小区位置控制器34将含有选择呼叫地址的出局消息输入到该发射机和接收机，并控制发射机和接收机发送包含出局消息的协议周期。小区位置控制器34还对发自收发信机32的入局消息进行处理。该入局消息由发射机和多个接收机所接收并被输入到小区位置控制器34。对消息进行路由选择和处理的消息处理器36与电话接口42、用户数据库40及出局消息存储器38相连。电话接口42操作PSTN24的物理连接，它对电话链路50上的电话呼叫进行连接和断开，并对电话链路50和消息处理器36之间的声频信号进行路由选择。
用户数据库40存储每个用户的信息，该信息包括分配给每个选择呼叫收发信机32的选择呼叫地址与在PSTN24中所用电话号码之间的相互关系，从而为发向每个收发信机32以及其他确定为优先的用户的消息和电话呼叫选择路由。出局消息存储器38用以存储消息的一个队列，以便传送给多个收发信机32中的至少一个，其中该消息队列中的每一消息与每一消息指定的多个收发信机32之一的选择呼叫地址有关，该地址也存储在出局消息存储器38中。消息处理器36在发送周期中安排出局消息和与此有关的选择呼叫地址。消息处理器36还确定响应进程以便响应消息，该响应进程使在发射机和接收机处的消息争用减至最小；并在出局消息中包括响应定时信息以便收发信机32将按该响应进程(schedule)进行响应。消息处理器36识别入局消息，它是与用户数据库40中的收发信机之一有关的响应消息，并识别该响应消息，它与出局消息存储器38中的出局消息之一有关。消息处理器36然后再根据其内容处理该入局和响应消息。小区位置控制器34、消息处理器36、出局消息存储器38、用户数据库40以及电话接口42都是系统控制器26的常规单元。
本发明最好按单向寻呼通信协议操作，该单向寻呼通信协议例如在美国专利号5,168,493中所述的摩托罗拉FlexTM系统，该专利于1992年12月1日授权给Nelson等人，并转让给本发明受让人，名称为“Time Division Multiplexed Selective Call System”，在此作为参考。或者，本发明最好按摩托罗拉ReFlexTM双向无线寻呼和协议操作，该双向无线寻呼和协议如以下转让给本发明受让人的美国专利申请所详述：系列号08/131,243，由Simpson等人于1993年10月4日申请，名称为“Method and Apparatus for Identifying a Transmitter ina Radio Communication System”；系列号08/398,274，由Ayerst等人于1995年3月3日申请，名称为“Method and Apparatus forOptimizing Receiver Synchronization in a Radio CommunicationSystem”；系列号08/404,698，由Ayerst等人于1995年3月15日申请，名称为“Method and Apparatus for Improved Message Receptionat a Fixed System Receiver”；系列号08/498,212，由Ayerst等人于1995年7月5日申请，名称为“Forward Channel Protocol to EnableReverse Channel Aloha Transmissions”；和系列号08/502399，由Wang等人于1995年7月14日申请，名称为“A System and Methodfor Allocating Frequency Channels in a Two-way MessagingNetwork”，这些专利在此作为参考。应当理解，也可考虑用其他通信协议。
一种根据本发明优选实施方式的寻呼系统基础设施包括固定部分和移动部分。固定部分包括一个无线发报基础设施，即在寻呼机和一般的PSTN24之间提供接口的基础设施，用以与寻呼机进行信息通信。这种基础设施的操作对熟练的技术人员而言是众所周知的。该基础设施最好包括摩托罗拉MPS2000寻呼终端和摩托罗拉M15寻呼终端之一以便采用Flex单向协议。该基础设施硬件的更详细的说明如“MPS2000Product Description”、“MPS2000 Manual Set”、“M15 SeriesSystem Overview”和“M15 Series Manual Set”中所述，其书号分别为编号6880451F17、编号6880450F50-0、编号6880451F35和编号6880450F60-0，由摩托罗拉Paging Products Group,Fort Worth,Texas向公众出售。
另外，该基础设施是一种改进的双向寻呼基础设施，以根据本发明进行操作。该双向寻呼基础设施具有一个包括至少一个基站的固定部分，用于与采用ReFlexTM协议的移动部分进行通信，并通过通信链路连接到一个控制至少一个基站的系统控制器。该系统控制器硬件最好包括摩托罗拉公司生产的一个无线发报网关(WMGTM)Administrator！TM寻呼终端、一个RF-Conductor！TM消息分配器和一个RF-Usher！TM复用器。该系统控制器含有软件部分并最好在UNIX操作系统下运行。基站硬件最好包括摩托罗拉公司生产的一个NucleusOrchestra！TM发射机和一个RF-Audience！TM接收机。系统控制器硬件和该基站硬件的更详细说明如摩托罗拉公司出版的“Introduction tothe Wireless Concert！TM”、“The Wireless Concert！TM Overviewand Network Design”和“The Wireless Message GatewayTM ProductSpecification”中所述，其书号分别为编号6880491G01、编号6880491G04和编号6880491G07，由摩托罗拉Paging ProductsGroup,Fort Worth,Texas向公众出售，在此作为参考。应当理解，该系统控制器和基站可采用其他类似的硬件。
至少一个基站中的每一个基站通过天线向移动部分发射无线信号或从移动部分接收无线信号。该无线信号包括选择呼叫地址及基站与寻呼机之间的消息事件(transaction)。该消息事件既包括个人消息又包括信息业务数据。系统控制器最好通过常规电话链路连接到PSTN，该PSTN用以接收选择呼叫消息，即一个或多个寻呼机的消息。该选择呼叫消息包括以技术上众所周知的方式利用例如连接到PSTN的常规电话类装置或计算机类装置从该PSTN接收到的话音和数据。
移动部分包括许多诸如寻呼机32的寻呼接收机和收发信机。每个寻呼收发信机包括一个发射机和一个接收机。寻呼收发信机的操作在技术上众所周知，详细说明如以下转让给本发明受让人的专利申请所述：美国专利号5,124,697，于1992年6月23日授权给Moore，名称为“Acknowledge Back Pager”；美国专利号5,153,582，于1992年10月6日授权给Davis，名称为“Method and Apparatus forAcknowledging and Answering a Paging Signal”；和美国专利号4,875,038，于1989年10月17日授权给Siwiak等人，名称为“Frequency Division Multiplexed Acknowledge Back PagingSystem”，这些专利在此作为参考。该寻呼收发信机即寻呼机32，最好是摩托罗拉TangoTM寻呼机，并有一个改进的微处理机以完成本说明书所述和所示的操作。该Tango寻呼机与ReFlex协议兼容。该摩托罗拉Tango寻呼机更详细的说明如摩托罗拉公司1995年出版的“摩托罗拉Product Family 255 service Manual”和摩托罗拉公司1995年出版的“摩托罗拉Product Family 255 Series Controller Supplement”中所述，其书号分别为编号6881024B80和编号68881104B36，由摩托罗拉Paging Products Group,Boynton Beach,Florida向公众出售，在此作为参考。
图3是根据本发明优选实施方式的选择呼叫收发信机32的电原理框图。选择呼叫收发信机32包括一付用于截收所发射的射频(RF)信号的天线60。该天线连接到接收机62的输入端和反向信道发射机64的输出端。RF信号最好是选择呼叫(寻呼)消息信号，这些信号提供了接收机地址和相关消息，诸如数字或字母数字消息。接收机62对该RF信号进行处理并在输出端产生一个表示解调的地址和消息信息的数据流。以技术上众所周知的方式，该解调的地址和消息信息输入到对信息进行处理的解码器/控制器66的输入端。与解码器/控制器66相连的电源开关68用于控制接收机62和反向信道发射机64的供电。
当解码器/控制器66接收到与选择呼叫收发信机有预定关系的地址时，所接收的地址与存储在码插头(code plug)(或码存储器)70中的一个或多个地址进行比较，一旦检测到匹配，便产生一个告警信号通知已接收到选择呼叫消息即寻呼的用户71。该告警信号输入到用于产生音响告警的音响告警装置72或输入到用于产生触觉告警的触觉告警装置74。开关76可让该选择呼叫接收机的用户以技术上众所周知的方式选择音响告警或触觉告警。
随后接收到的消息信息存储在存储器中(未示出)，为了显示消息信息，可由用户71利用开关76中的一个或多个开关对消息信息进行存取，开关76提供了诸如复位、阅读和删除等附加功能。具体地说，利用开关76所提供的这些适当的功能，所存储的消息可从存储器中恢复并由解码器/控制器66进行处理，从而由能使用户浏览消息的显示器78进行显示。
图3的解码器/控制器66可采用如图4中微机80构成。微机80最好包括一个显示驱动器82。微机80包括一个振荡器84，该振荡器产生微机80运行所用的定时信号。晶体或晶体振荡器(未示出)连接到振荡器84的输入端，以提供一个用于建立微机时序的参考信号。定时器/计数器86与振荡器84相连并提供用于控制接收机操作的可编程定时功能。RAM(随机存取存储器)88用以存储处理过程中所得到的变量，以及存储选择呼叫接收机工作期间所接收到的消息信息。软件部分含有控制接收机操作的子程序，这是熟练的技术人员所熟知的。该软件部分驻留在存储器最好是只读存储器(ROM)90中。可以理解，在许多微机的实现中，可编程ROM(PROM)存储器类可采用EEPROM(电可擦可编程只读存储器)。振荡器84、定时器/计数器86、RAM88和ROM90，通过地址/数据/控制总线即总线92连接到最好是摩托罗拉M68HC11PH8的微处理器94，该处理器执行指令并控制微机80的运行。一个熟练的编程技术人员，可利用摩托罗拉公司1991年出版的“摩托罗拉HC11 Reference Manual”和利用摩托罗拉公司1995年出版的“摩托罗拉MC68HC11PH8 Technical Data”，对该软件进行修改，其书号分别为编号M68HC11RM/AD和编号MC68HC11PH8/D，由摩托罗拉Literature Distribution,Phoenix,Arizona向公众出售。
接收机产生的解调数据通过输入/输出端口即I/O端口96输入到微机80。微处理器94对该解调数据进行处理，当所接收的地址与通过I/O端口96连接到微机的码插头存储器相同时，该消息，若有的话，则被接收并存储在RAM88中。所存储消息的恢复以及预定目的地地址的选择，由连接到I/O端口96的开关来完成。然后微机恢复所存储的消息，并将该信息经由总线92送到显示驱动器82，该驱动器对该信息进行处理并将该信息格式化，以便由显示器显示。该显示最好是LCD(液晶显示)，因为LCD有利于光吸收并可通过常规的条形码扫描器阅读。在接收到一个选择呼叫接收机地址时，便产生告警信号，该告警信号通过总线92进入告警发生器98，以产生输入到音响告警装置72的告警信号。或者，当选择如上所述的振动告警时，微机产生一个告警使能信号，该信号通过总线92输入到I/O端口96，可产生振动即无声告警。电池节省操作由微处理器94利用电池节省信号来控制，该信号通过总线92输入到与电源开关68相连的I/O端口96。电源被按时供给接收机62，以允许对所接收的选择呼叫接收机的地址信号和输入到该接收机的任何消息信息进行解码。
图3示出了一个债项/信贷(debit/credit)记帐器77，它是一个连接到解码器/控制器66的硬件存储器单元，用以建立一个寻呼业务记费系统。注意该债项/信贷记帐器77是一种非易失性存储器，该存储器在更换电池期间将会保留存储在其中的信息。当债项/信贷记帐器77再次完全充满时(例如，当债项/信贷记帐器正指示可用信贷单元总数时)，将指示允许选择呼叫收发信机32的用户存取存储在存储器中的所接收的消息信息的可用的信贷单元数。解码器/控制器66，根据所存储消息的参数，最好根据要呈现或显示的所存储消息的字符数，来计算信贷单元(或债项单元)数。熟练的技术人员可以理解，所存储消息的参数可包括其他变量，例如，与消息的显示或呈现有关的时间。以债项单元表示的费用最好分配给该消息的每个字符，而解码器/控制器66计算(累计)该消息的字符数，以确定债项单元总数。最好当该消息存储在存储器中时计算这一费用即债项单元。然后，解码器/控制器66从债项/信贷记帐器77所指示的即可用的信贷单元数中支出(减去)消息债项单元总数。在从债项/信贷记帐器77所指示的信贷单元数中支出所存储消息的债项单元数时，只要债项/信贷记帐器77中有足够的可用信贷单元数(例如当债项/信贷记帐器77未被用尽时)，则解码器/控制器66可允许存取所存储的消息，而如果债项/信贷记帐器77已被用尽，则不可能存取所存储的消息。因此，一旦从债项/信贷记帐器77的可用的信贷单元中支出所接收消息所累计的债项单元，此时无需额外费用即可向用户71显示该消息，而且不管用户在显示器78上浏览该消息多少次。也就是说，所存储的消息仅一次被借贷。债项/信贷记帐器77接着指示剩余的用于以后所接收和存储的消息的信贷单元数。
图5是选择呼叫接收机31即单向寻呼机中各软件部分和显示器的简化图解表示以及这些软件各部分和寻呼机外部其他单元之间相互关系的简化图解表示。广告商100通过业务提供者102输入一条或多条广告即ad，并向业务提供者支付享有这种特权的费用。信息业务104同时但独自地向业务提供者102提供诸如路况报告、天气预报或股市价格等信息，而业务提供者向信息提供者支付这种信息的费用。通常，信息提供者在此采用这些内容之后，很快会以频繁的间隔有规则地更新这类信息。一个或多个个人106，通过打电话给业务提供者，可免费输入用户71所要的个人消息。信息提供者所提供的信息和个人消息统称为第一类信息。广告称为第二类信息。业务提供者通过射频信号以无线方式，向单向寻呼机发送一些ad、信息和消息(视情况而定)。寻呼机通过天线60截收这些RF信号。在接收到RF信号并对ad解码后，该ad存储在一个广告商缓冲区110中，该缓冲区是RAM 88中的一个数据结构。在接收到RF信号并对来自信息业务的更新资料解码后，该更新资料存储在一个信息业务缓冲区112中，该缓冲区是RAM88中的一个数据结构。在接收到RF信号并对个人消息解码后，该消息存储在一个消息缓冲区114中，该缓冲区是RAM88中的一个数据结构。
发送到寻呼机的每条ad有一个分配给它的预定值。优选地，系统控制器最好在非高峰期间向多个寻呼机发送多条ad。多条ad中的每条连同分配给这条ad的值一起存储到广告商缓冲区110中。该值最好以货币单位表示，但该值也可以根据一些个人消息来表示。分配给ad的预定值最好与该ad的大小即长度成正比。一个特殊ad的预定值由用户71通过用户浏览并大致阅读这一特殊ad被恢复。这有利于用户在其方便时浏览这些ad，而不必当用户接收个人消息时就浏览这些ad(在一些现有技术系统中有这种不利的要求)。在接收到来自用户的一个人工请求后，寻呼机上呈现诸如ad的一个消息。该用户采用众所周知的方式在显示器78最好是图形显示器上浏览该ad。所有的ad都有一个唯一的与该ad一起显示的识别号码。为使用户实际阅读而不只是掠过(scroll through)该ad，在用户被认为具有分配给该ad的值之前，在与该ad的长度及复杂度成比例的预定时间段内显示该ad。当该ad在预定时间段内出现在显示器上后，存储在ROM90中的软件部分使得微处理器94自动增加寻呼业务帐目118，而无需用户71进一步的动作。这一增加量等于分配给该ad的值。该寻呼业务帐目118是RAM88中的一个数据结构且是债项/信贷记帐器77的软件指向的目标，该记帐器是一个硬件存储器，如图3所示。
注意，所有的ad都有一个分配给阅读该ad的值，而另外有些ad还有向用户71提出的问题。正确的答案也与该ad一起被发送，但对用户是隐藏的。对于向用户71提出问题的这些ad，用户对这些问题成功回答将被给予一个附加预定值。注意，该ad将以定量方法通知该用户有关回答该ad中所含问题的好处以及将实际回答传送给系统控制器26的附加好处。该用户以两个步骤得到回答该ad中所含问题的好处。首先，对微机80进行编程，以按等级划分这些回答或记录回答的成绩，并可自动地增加寻呼业务帐目118中信贷款。用户利用寻呼机上常规的用户输入装置例如按键回答这些问题，而微机80通过存储在ROM90中的软件部分判断这些回答是否正确。如果回答确实正确，则微机80增加寻呼业务帐目，如果回答不对，则寻呼业务帐目不增加而用户只接收阅读该ad的信贷款。其次，对于单向寻呼机，用户利用该ad中所规定的一个电话号码打电话给系统控制器，并利用一个电话按键键盘响应提示。用户根据出现在寻呼机显示器上的该ad的唯一的识别号码识别该ad。对于双向寻呼机，该寻呼机自动地向系统控制器发送回答和该ad的唯一的识别号码。在这两种情况的任一情况下，系统控制器判断这些回答是否正确，如果正确，系统控制器向该寻呼机发送一个信贷信号，以便信贷寻呼业务帐目118。寻呼机具有对信贷信号进行处理的软件部分120。存储在ROM90中的软件部分，在对信贷信号解码后，可使微处理器94自动增加寻呼业务帐目118，而无需用户71进一步的动作。正确的回答同回答的日期和时间及可能的对广告商有用的其他人口统计学(demographic)信息一起由业务提供者传送给广告商。给予该寻呼机用户一些附加的信贷款，就是因为这些对ad中的问题的回答向广告商可能还向业务提供者提供了有用的信息。即使这些回答本身不提供有用信息，它们也能使广告商确信其ad被阅读。
根据本发明的寻呼机允许用户接收信息业务和个人消息，作为在寻呼机上阅读这些ad的回报。用户订阅的每种信息业务具有分配给它的预定价格。例如，用户订阅股市行情业务，所订阅的每种股票价格是以诸如每次更新10分钱的预定价格不断更新的。还要注意，每个寻呼机可以接收个人消息，这是寻呼机的传统用途。寻呼机所接收的每一个人消息具有一个分配给它的预定价格。数字消息的价格低于字母数字消息的价格，而较长的字母数字消息的价格高于较短的字母数字消息的价格。存储在ROM90中的软件部分，在对信息业务更新资料或个人消息解码后，可使微处理器94自动减少寻呼业务帐目118，而无需用户71进一步的动作。注意，当寻呼业务帐目118的值为零时，根据本发明的寻呼机不允许用户浏览任何信息业务更新资料或任何个人消息。然而，这些信息业务更新资料或个人消息仍可由该寻呼机接收并存储到各自的缓冲区中，以便以后当寻呼业务帐目足以允许显示时被显示。当寻呼业务帐目接近于某一大于零的预定值时，最好在显示器78上显示一个警告消息。一旦出现警告消息，用户就阅读更多的ad或回答出现在ad中的更多的问题。或者两者都进行。如果不再有要阅读的ad或要回答的问题，或者如果用户愿意支付寻呼业务费，则该用户通过任何合适的财务传送装置向业务提供者支付费用，而该业务提供者以无线方式向该寻呼机发送一个信贷信号，以修改该寻呼业务帐目118。
图6是选择呼叫收发信机32即双向寻呼机中各软件部分和显示器的简化图解表示以及这些软件各部分和寻呼机外部其他单元之间相互关系的简化图解表示。除了该双向寻呼机还具有一个应答缓冲区130(该缓冲区是RAM88中的一个数据结构)外，该双向寻呼机的操作与单向寻呼机的操作相似。用户最好通过按寻呼机上的按键来回答问题，对于双向寻呼机，它以无线方式发送回答。ad的唯一识别号码与该回答一起由寻呼机自动地以无线方式发送。当用户浏览一条ad或回答ad中的问题时，ROM90中的软件部分使微机80自动将反向确认(acknowledge-back)即反向信道的应答消息装入应答缓冲区130中，以便对该用户透明地进行自动传输。该应答消息包括对问题的回答。还要注意，可以用本质上与向寻呼机发送ad的方法类似的一种方法向寻呼机发送民意调查(opinion surveys)。这种调查中有一些问题需要用户回答，对这些调查的回答被装入应答消息缓冲区。类似地，但在选择信息业务时，当用户阅读信息业务更新资料时，反向信道的应答消息被装入应答消息缓冲区。这些反向信道传输事实上可立刻进行，或者，如果广告商或信息业务希望的话，也可在以后的非高峰期间进行。这些反向信道传输以无线方式被系统控制器26接收。当接收来自寻呼机的反向信道的应答消息时，业务提供者可立刻最好通过有线线路将这一信息中继给该信息业务和该广告商，它们分别是“信息使用数据”和“ad阅读数据”。这为广告商或民意调查员提供了直接和准确的目标用户内心想法的反馈，作为交换向用户提供存取个人寻呼消息所要的费用。
图7是单向寻呼机或双向寻呼机中条形码产生软件部分和显示器的简化图解表示以及这些软件各部分和寻呼机外部其他单元之间相互关系的简化图解表示。关于单向寻呼机，没有图7中所示反向信道即它是通过有线线路传输的。广告商向业务提供者提供一条包含问题和赠券生成信息的ad。众所周知，目前纸张式赠券都印有一个统一的产品码即条形码145，这种条形码可由条形码阅读器144如一般在超级市场上所看到的激光扫描器来阅读。根据本发明的寻呼机可将赠券式条形码写在该寻呼机的显示器78上。写在该寻呼机上的条形码与寻呼机用户所阅读的ad相应。这种条形码与纸张式赠券上的条形码是一样的。或者，该条形码也可稍有不同，以表示该条形码是由寻呼机产生的；但该寻呼机上的条形码所起的作用与纸张式赠券上的条形码是一样的，即可给予赠券持有者一定的折扣。在阅读了一条ad后或者在正确回答了问题后，驻留在ROM90中的软件部分可使微机将赠券缓冲区140中所累积的赠券制成一览表。赠券缓冲区是RAM88中的一个数据结构，最好是一个相对非易失性存储器。当用户通过常规的寻呼机用户输入装置例如寻呼机上的按键输入一个适当的命令时，驻留在ROM90中的赠券输出软件部分142可使微机将赠券条形码写在显示器上。通常，在需要呈现赠券之前，例如当用户处在超级市场的检验处时，用户应即时输入一个适当的命令。然后，用户或检验员使寻呼机通过激光扫描器，该激光扫描器阅读该赠券，赠券办理便结束。图8示出了写在寻呼机的显示器78上的条形码。或者，不用将条形码写在显示器上，而是将复合字符字母数字码写在显示器上，便于营业员直观观察和手工记录。
图9是说明根据图1的选择呼叫收发信机的操作的流程图，该流程用于建立根据本发明优选实施方式的寻呼帐目业务系统。当用户从呈现在寻呼机的显示器上的可用菜单中选择广告/调查(survey)菜单时(步骤200)，来自广告和调查一览表中的一条广告或调查的名称呈现在显示器上，步骤202。该广告/调查(以下简称ad)可通过常规的寻呼机上的用户输入装置选定。用户可选择浏览所选名称的ad，或者通过返回步骤202并浏览表中的下一条ad的名称来滚动翻看ad一览表(步骤204)。一旦一条ad被选定，它便被写在显示器上，步骤206。在步骤208，检查所显示的消息，判断它是否首次被显示。如果该ad首次被显示，则在步骤210测量该ad在显示器上显示的时间。如果该ad在显示器上显示的时间大于一个预定时间段，则本方法进至步骤212，在此按分配给该ad的数额将经费即信贷款存入寻呼业务帐目118，然后本方法进至步骤214。如果此前该ad已被阅读，则本方法也可直接从步骤208进至步骤214。在步骤214，给予用户利用常规的寻呼机上的用户输入装置回答该ad中出现的问题的机会。如果回答问题正确，则将附加数额的经费即信贷款存入寻呼业务帐目118。如果在步骤214回答调查问题，其回答被装入应答缓冲区130中，以便随后发送到系统控制器26。广告商允许用户多次浏览一条ad(步骤218)，但希望寻呼业务帐目118只被存入一次。然而，某些ad被设计成要在相对长时间段内被阅读多次，以鼓励记住该ad中所传播的信息。虽然ad被设计成要阅读多次，但按广告商的意图，在预定时间间隔T内禁止存取该ad(步骤220)。或者，该ad在浏览完后被删除(步骤222)。
图10是说明根据图1的选择呼叫收发信机的操作的流程图，该流程说明当使用广告商/调查应答菜单时(步骤230)双向寻呼机32的反向信道发射机64的操作。在步骤232，如果未对调查作回答或者如果未回答来自ad的问题，则不进行发送。但如果对调查进行回答，或者如果回答了来自ad的问题，则在步骤234在反向信道上发送包含了对调查的应答或对问题的回答(视情况而定)的信号。在步骤236，双向寻呼机32的接收机62可接收来自系统控制器26的证实信号，并根据该证实信号判断系统控制器是否接收到反向信道消息。如果系统控制器成功地接收到反向信道消息，则寻呼业务帐目118被增加，并将应答消息从应答缓冲区130中删除。如果反向信道消息未被成功地接收到，则按本发明编程的寻呼机将重新发送该反向信道消息。
图11是说明，当用户在寻呼机上选择个人消息业务或信息业务(统称为“消息/信息业务”)(步骤250)时，根据图1的选择呼叫收发信机的操作的流程图。在步骤252，用户选择在寻呼机上可得到哪种业务。在步骤254，用户选择其中一种业务。如果在步骤256，用户正在浏览以前所接收并已付过费的个人消息或信息，则该个人消息和/或信息以常规方式显示(步骤264)。但如果是首次浏览该个人消息或信息(例如是一个新消息)，那么按本发明编程进行操作的寻呼机的微机检查寻呼业务帐目118中是否有足够的经费即信贷款(步骤258)。如果没有足够的经费即信贷款，那么为此在显示器78上写上一个消息(步骤260)。如果有足够的经费即信贷款，那么从寻呼业务帐目中支出等于该信息或个人消息的值的一个数额(步骤262)。每当出现用户浏览来自信息业务的信息的事件时，微机都可识别，并将这一事件装入应答缓冲区130中，以便双向寻呼机随后的传输。由这些事件的数目、特性和时间构成的数据允许该业务提供者和信息业务可以修改传送给用户的信息的内容和特性(如对特殊用户有用的修改的频率)。这使无线信息业务业得以顺利发展。
图12是说明根据图1的选择呼叫收发信机的操作的流程图，该流程说明当选择赠券菜单时(步骤260)寻呼机的操作。一旦赠券菜单被选定，按本发明编程的微机80将检查存储在赠券缓冲区140中所有的赠券的期满日期并删除所有过期的赠券，而且显示赠券缓冲区中未过期的赠券的名称及折扣数额(步骤264)。在步骤266，用户滚动翻看赠券的名称并选择某一赠券。在步骤268，该赠券被写在显示器78上，参见图8。在步骤270，测量该赠券被显示的时间。注意，该赠券将在一个预定的有限时间段内被显示，以避免只能用一次的赠券被反复使用。在步骤272，判断该赠券能否多次被使用。如果该赠券不能多次被使用，则在步骤274，将该赠券从显示器中删除，同时将该赠券从存储在RAM 88中的赠券选择表中擦除。
因此，可以理解，这里已描述了一个广告商付费信息和发报系统，该系统用于将消息呈现在选择呼叫收发信机32上。选择呼叫收发信机从基础设施所接收的个人消息属于第一类信息的消息，而广告和民意测验即民意调查属于第二类信息的消息。根据本发明的这一系统包括：选择呼叫收发信机上的发射机64，用于发送响应第二类信息的消息的内容由用户71人工输入到选择呼叫收发信机的回答信号；基础设施上的接收机30，用于接收该回答信号；基础设施上的控制器26，用于根据该回答信号确定信贷信息；基础设施上的发射机28，用于发送含有该信贷信息的信贷信号；和选择呼叫收发信机32上的微机80，用于根据该信贷信息有选择地禁止或允许呈现第一类信息的消息。另外，还描述了选择呼叫装置，该装置包括：用于接收包括第一类信息和第二类信息的消息的接收机62；用于显示这些消息的显示器78；用于存储信贷单元的存储器即债项/信贷记帐器77；以及与该接收机和显示器相连的微机80。该微机在显示第二类信息后，计算加到存储器中的信贷单元数；根据存储器中至少存有预定信贷单元数，允许显示第一类信息；根据存储器中信贷单元数少于预定信贷单元数，禁止显示第一类信息；和在显示第一类信息后，计算从该存储器中被减去的信贷单元数。
尽管这里详述了本发明的这一优选实施方式，然而可以理解，在不超出附属权利要求书中所阐述的本发明的范围的情况下，还可有多种变化。例如，本发明不局限于无线通信，而还可适用于任何诸如因特网的有线通信系统，或者为信息高速公路积累资金。

Claims (10)

1．一种广告商付费信息和发报系统，用于控制在选择呼叫收发信机上呈现消息，该选择呼叫收发信机从基础设施接收包括第一类信息和第二类信息的消息，该系统包括：
选择呼叫收发信机上的发射机，用于发送响应第二类信息的内容由用户人工输入到选择呼叫收发信机的应答消息；
基础设施上的接收机，用于接收该应答消息；
基础设施上的控制器，用于根据该应答消息确定信贷信息；
基础设施上的发射机，用于发送含有该信贷信息的信贷信号；和
选择呼叫收发信机上的微机，用于根据该信贷信息有选择地禁止和允许呈现第一类信息。
2．一种向用户呈现信息的方法，该方法包括以下步骤：
接收来自该用户的一个人工请求，以呈现第一类信息；和
根据缺少第二类信息的呈现，禁止呈现第一类信息，
其中，第一类信息对应于向用户寻址的征求信息，而第二类信息对应于由广告商补贴第一和第二类信息通信而主动提供的信息。
3．如权利要求2所述的方法，还包括在所述禁止步骤之前指示可使用第一类信息的步骤。
4．如权利要求2所述的方法还包括以下步骤：
接收一个人工请求，以呈现第二类信息；
呈现第二类信息的信息；和
据此允许呈现第一类信息。
5．如权利要求4所述的方法，其中
如果累计值小于与第一类信息有关的第一值，所述禁止步骤禁止呈现第一类信息，和
如果累计值大于该第一值，所述允许步骤允许呈现第一类信息。
6．如权利要求5所述的方法，其中
所述允许步骤还包括根据所述呈现步骤将与第二类信息有关的第二值加到该累计值的步骤。
7．如权利要求6所述的方法，还包括以下步骤：
根据所述允许步骤呈现第一类信息和接收来自用户的一个请求以呈现第一类信息；和
据此从累计值中减去该第一值。
8．如权利要求5所述的方法，其中第二类信息包括一个来自用户的响应的请求。
9．如权利要求8所述的方法，还包括以下步骤：
接收来自用户的该响应，和
其中，所述允许步骤还包括根据所述呈现步骤将与来自用户的该响应有关的第二值加到该累计值的步骤。
10．一种选择呼叫装置，该装置包括：
用于接收包括第一类信息和第二类信息的消息的接收机；
用于显示这些消息的显示器；
用于存储信贷单元的存储器；和
与该接收机和显示器相连的微机，
用于在显示第二类信息之后计算加入到该存储器中的信贷单元数，
用于根据存储器中至少存有预定信贷单元数，允许显示第一类信息，
用于根据存储器中信贷单元数少于预定信贷单元数，禁止显示第一类信息，和
用于在显示第一类信息后，计算从该存储器中被减去的信贷单元数。
CN97194415A 1996-04-04 1997-03-21 广告商付费信息和发报的系统及装置 Pending CN1217856A (zh)

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BR9708486B1 (pt) 2014-11-25
ID17352A (id) 1997-12-24
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BR9708486A (pt) 1999-08-03
US6313732B1 (en) 2001-11-06
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US5870030A (en) 1999-02-09
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