CN105007523A - Method for putting advertisements on display terminal screen when people switch channels through set-top-box - Google Patents

Method for putting advertisements on display terminal screen when people switch channels through set-top-box Download PDF

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Publication number
CN105007523A
CN105007523A CN201510490228.8A CN201510490228A CN105007523A CN 105007523 A CN105007523 A CN 105007523A CN 201510490228 A CN201510490228 A CN 201510490228A CN 105007523 A CN105007523 A CN 105007523A
Authority
CN
China
Prior art keywords
screen
advertisements
channel
advertisement
display terminal
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201510490228.8A
Other languages
Chinese (zh)
Inventor
赵军
雷恕
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to CN201510490228.8A priority Critical patent/CN105007523A/en
Publication of CN105007523A publication Critical patent/CN105007523A/en
Pending legal-status Critical Current

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/438—Interfacing the downstream path of the transmission network originating from a server, e.g. retrieving MPEG packets from an IP network
    • H04N21/4383—Accessing a communication channel
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Abstract

The invention relates to a method for putting advertisements on a screen display terminal screen when people switch channels through a set-top-box and belongs to the technical field of communications. The technical solutions are as follows: (1) when a user watches television programs, advertisements are received and stored; (2) when the user switches between channels, a program on channel 1 stops on the screen; (3) controlled by an STB (Set top box), advertisements appear on a screen; (4) when time for the advertisements is over, a program on channel 2 starts on a screen. The beneficial effects of the method are as follows: when a user watches television programs, advertisement files are received from a receiving point and at any switch, the advertisements can be played. The managing people behind the STB signs a watching agreement with television viewers and according to the agreement, when the viewers watch the advertisements put on the display terminal screen at the time of channel switching and thus enjoys the reduction of watching fees. As advertisements are displayed during channel switching, the short time of the channel switching can be fully utilized. The method brings about economic gains; the function of STBs is extended. Furthermore, the burden of a watching fee is also reduced for users.

Description

A kind of based on the method by throwing in advertisement during Set Top Box replacing channel at display terminal screen
Technical field
The present invention relates to a kind of based on the method by throwing in advertisement during Set Top Box replacing channel at display terminal screen, belong to communication technique field.
Background technology
At present, people adopt Set Top Box to connect television set and outside source, the digital signal of compression is changed into television content by Set Top Box, and show on a television set, user sees program by television set, ubiquity broadcast advertisement phenomenon in TV programme, each TV station starts at program, middle, at the end of, usually increase whole screen advertisement or increase in a program which fly word, corner superposition hides advertisement.User, when changing channel, screen there will be of short duration blank screen, or the still frame of last channel program, is then switched to succeeding channel.Background technology Problems existing is: blink during channel switch is not fully used and develops, especially for the manager of Set Top Box, make full use of blink during channel switch, can increase economic efficiency, increase the function of Set Top Box, alleviate user watched expense burden simultaneously.
Summary of the invention
The object of the invention is to provide a kind of based on the method by throwing in advertisement during Set Top Box replacing channel at display terminal screen, make full use of blink during channel switch, can increase economic efficiency, increase the function of Set Top Box, alleviate user watched expense burden simultaneously, solve the problems referred to above that background technology exists.
Technical scheme of the present invention is: a kind of based on the method by throwing in advertisement during Set Top Box replacing channel at display terminal screen, comprises following steps:
user, while TV reception, carries out advertisement and stores;
replacing channel operates, and on screen, channel one program terminates;
controlled by Set Top Box, screen shows advertisement;
after the setting time spot, on screen, channel two program starts.
Described advertisement, comprises word, image, dynamic video displaying etc.The described setting time spot is 1-60 second.
User is while TV reception, and promotional literature receives at reception frequency, intercuts when any switching laws.The advertisement of broadcasting, according to broadcast setting, realizes broadcasting on schedule, order is broadcast, broadcast at random.
Throwing in advertisement at display terminal screen when manager's (CNN) of Set Top Box is by changing channel, collecting the charges (advertising results of throwing in when changing channel are obviously better than other period advertisement) from advertisement publishers, increasing economic efficiency; The manager of Set Top Box is by signing rating agreement with TV user, user is by watching when changing channel the advertisement that display terminal screen is thrown in, enjoy the deduction and exemption of license fee, or carry out advertising expenditure with the manager of Set Top Box and be divided into, alleviate user watched expense burden.
Beneficial effect of the present invention: made full use of blink during channel switch, can increase economic efficiency, and increases the function of Set Top Box, alleviates user watched expense burden simultaneously.
Accompanying drawing explanation
Fig. 1 is embodiment of the present invention flow chart.
Embodiment
Below in conjunction with accompanying drawing, by embodiment, the present invention will be further described.
Based on the method by throwing in advertisement during Set Top Box replacing channel at display terminal screen, comprise following steps:
user, while TV reception, carries out advertisement and stores;
replacing channel operates, and on screen, channel one program terminates;
controlled by Set Top Box, screen shows advertisement;
after the setting time spot, on screen, channel two program starts.
Described advertisement, comprises word, image, dynamic video displaying etc.The described setting time spot is 1-60 second.
User is while TV reception, and promotional literature receives at reception frequency, intercuts when any switching laws.The advertisement of broadcasting, according to broadcast setting, realizes broadcasting on schedule, order is broadcast, broadcast at random.
Throwing in advertisement at display terminal screen when manager's (CNN) of Set Top Box is by changing channel, collecting the charges (advertising results of throwing in when changing channel are obviously better than other period advertisement) from advertisement publishers, increasing economic efficiency; The manager of Set Top Box is by signing rating agreement with TV user, user is by watching when changing channel the advertisement that display terminal screen is thrown in, enjoy the deduction and exemption of license fee, or carry out advertising expenditure with the manager of Set Top Box and be divided into, alleviate user watched expense burden.
User, while TV reception, carries out the advertisement of corresponding frequency and stores;
For single tuner user, need to reserve certain bandwidth and resource is transmitted for promotional literature at each use frequency, possible resource may be caused comparatively nervous.For double high-frequency head user, receive the promotional literature formulating frequency while can seeing TV programme, do not need to transmit promotional literature at each frequency, possible resource and bandwidth are comparatively saved.

Claims (5)

1., based on the method by throwing in advertisement during Set Top Box replacing channel at display terminal screen, it is characterized in that comprising following steps:
user, while TV reception, carries out advertisement and stores;
replacing channel operates, and on screen, channel one program terminates;
controlled by Set Top Box, screen shows advertisement;
after the setting time spot, on screen, channel two program starts.
2. according to claim 1 a kind of based on the method by throwing in advertisement during Set Top Box replacing channel at display terminal screen, it is characterized in that: described advertisement, comprise word, image, dynamic video displaying.
3. according to claim 1 and 2 a kind of based on the method by throwing in advertisement during Set Top Box replacing channel at display terminal screen, it is characterized in that: the described setting time spot is 1-60 second.
4. according to claim 1 and 2 a kind of based on the method by throwing in advertisement during Set Top Box replacing channel at display terminal screen, it is characterized in that: user is while TV reception, promotional literature receives at reception frequency, intercuts when any switching laws.
5. according to claim 4 a kind of based on the method by throwing in advertisement during Set Top Box replacing channel at display terminal screen, it is characterized in that: the advertisement of broadcast, according to broadcast setting, realizes broadcasting on schedule, order is broadcast, broadcast at random.
CN201510490228.8A 2015-08-12 2015-08-12 Method for putting advertisements on display terminal screen when people switch channels through set-top-box Pending CN105007523A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201510490228.8A CN105007523A (en) 2015-08-12 2015-08-12 Method for putting advertisements on display terminal screen when people switch channels through set-top-box

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201510490228.8A CN105007523A (en) 2015-08-12 2015-08-12 Method for putting advertisements on display terminal screen when people switch channels through set-top-box

Publications (1)

Publication Number Publication Date
CN105007523A true CN105007523A (en) 2015-10-28

Family

ID=54380006

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201510490228.8A Pending CN105007523A (en) 2015-08-12 2015-08-12 Method for putting advertisements on display terminal screen when people switch channels through set-top-box

Country Status (1)

Country Link
CN (1) CN105007523A (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105847876A (en) * 2016-03-23 2016-08-10 北京酷云互动科技有限公司 Information display method, information display module and terminal

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020056107A1 (en) * 2000-08-31 2002-05-09 Schlack John A. System and method for delivering statistically scheduled advertisements
US20020087973A1 (en) * 2000-12-28 2002-07-04 Hamilton Jeffrey S. Inserting local signals during MPEG channel changes
CN101115158A (en) * 2006-07-27 2008-01-30 三星电子株式会社 Broadcast receiving device and screen changing method thereof
CN101583092A (en) * 2008-05-14 2009-11-18 三星电子株式会社 Data reproduction device and data reproduction method
CN101600088A (en) * 2009-06-02 2009-12-09 中兴通讯股份有限公司 A kind of IPTV recovers method, system and the terminal of cannel broadcast
CN103379376A (en) * 2012-05-06 2013-10-30 冯林 Television advertisement switching method and system

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020056107A1 (en) * 2000-08-31 2002-05-09 Schlack John A. System and method for delivering statistically scheduled advertisements
US20020087973A1 (en) * 2000-12-28 2002-07-04 Hamilton Jeffrey S. Inserting local signals during MPEG channel changes
CN101115158A (en) * 2006-07-27 2008-01-30 三星电子株式会社 Broadcast receiving device and screen changing method thereof
CN101583092A (en) * 2008-05-14 2009-11-18 三星电子株式会社 Data reproduction device and data reproduction method
CN101600088A (en) * 2009-06-02 2009-12-09 中兴通讯股份有限公司 A kind of IPTV recovers method, system and the terminal of cannel broadcast
CN103379376A (en) * 2012-05-06 2013-10-30 冯林 Television advertisement switching method and system

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105847876A (en) * 2016-03-23 2016-08-10 北京酷云互动科技有限公司 Information display method, information display module and terminal
CN105847876B (en) * 2016-03-23 2018-10-19 北京酷云互动科技有限公司 Information displaying method, information display module and terminal

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Application publication date: 20151028