CN104301763A - Digital television image-text advertisement processing method and system - Google Patents
Digital television image-text advertisement processing method and system Download PDFInfo
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- CN104301763A CN104301763A CN201410593673.2A CN201410593673A CN104301763A CN 104301763 A CN104301763 A CN 104301763A CN 201410593673 A CN201410593673 A CN 201410593673A CN 104301763 A CN104301763 A CN 104301763A
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- China
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- digital
- advertisement
- code flow
- broadcast code
- television
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
- H04N21/4586—Content update operation triggered locally, e.g. by comparing the version of software modules in a DVB carousel to the version stored locally
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention provides a digital television image-text advertisement processing method and system. In the digital television image-text advertisement processing method, front end playing equipment of an operator collects advertisement playing code streams made of advertisement materials comprising advertisement content, advertisement time frames and advertisement positions and sends the advertisement playing code streams to digital television terminal equipment of a user. The digital television image-text advertisement processing method and system have the advantages that the operator can push advertisements to the user by directly utilizing the existing front end playing equipment without the need of purchasing front end advertisement playing system equipment, and therefore the new technology of the value added service is achieved.
Description
Technical field
The present invention relates to technical field of data processing, particularly relate to digital television graph-text advertisement processing method and system.
Background technology
Advertisement in digital television is a kind of form being transmitted picture-text advertisement by digital TV platform to terminal use, that a kind of advertizing, advertisement on TV present and the new method of advertisement putting, use in the process of digital TV terminal user, cut the forms such as station information advertisement, volume bar advertisement and electronic program guides advertisement and present to terminal use with start-up picture advertisement, channel list advertisement, channel, thus allow digital-TV operator realize new value-added service.
Existing digital television advertisement system is while bringing value-added service for operator, also need to buy advertisement play system equipment early stage in ad system operation, increase new operation cost, and cannot effectively utilize operator's existing front end playback equipment to realize advertisement putting, cause the equipment cost of repetition.
Summary of the invention
In order to solve the problems of the prior art, the invention provides a kind of digital television graph-text advertisement processing method.
The invention provides a kind of digital television graph-text advertisement processing method, the front end playback equipment of operator performs following steps:
Acquisition step, gather the advertisement broadcast code flow be made into by ad material, wherein ad material comprises ad content, ad break and location advertising;
Forwarding step, is sent to advertisement broadcast code flow on the digital-television terminal equipment of user.
As a further improvement on the present invention, the digital-television terminal equipment of user performs following steps:
Receiving step, the advertisement broadcast code flow that receiving front-end playback equipment sends;
Play step, show corresponding ad content according to the ad break in advertisement broadcast code flow and location advertising.
As a further improvement on the present invention, also comprise the steps: in described broadcasting step
Judge whether the current time of digital-television terminal equipment meets the ad break in advertisement broadcast code flow, and judge whether the display position of digital-television terminal equipment meets the location advertising in advertisement broadcast code flow, if above two conditions all meet, so at the ad break of correspondence and the ad content of location advertising display correspondence, otherwise the ad content of display acquiescence.
As a further improvement on the present invention, also comprise the steps: at digital-television terminal equipment
Whether step of updating, have renewal, if there is renewal, by the advertising message of synchronized update digital TV terminal in the advertisement broadcast code flow data of Real-Time Monitoring front end, backstage.
As a further improvement on the present invention, also comprise the steps: at digital-television terminal equipment
The advertisement broadcast code flow data received are stored by storing step.
Present invention also offers a kind of digital television graph-text advertisement treatment system, comprise the front end playback equipment of operator, this front end playback equipment comprises:
Acquisition module, for gathering the advertisement broadcast code flow be made into by ad material, wherein ad material comprises ad content, ad break and location advertising;
Sending module, for being sent to the digital-television terminal equipment of user by advertisement broadcast code flow.
As a further improvement on the present invention, this digital television graph-text advertisement treatment system also comprises the digital-television terminal equipment of user, and this digital-television terminal equipment comprises:
Receiver module, for the advertisement broadcast code flow that receiving front-end playback equipment sends;
Playing module, for the ad content according to the ad break in advertisement broadcast code flow and location advertising display correspondence.
As a further improvement on the present invention, in described playing module, judge whether the current time of digital-television terminal equipment meets the ad break in advertisement broadcast code flow, and judge whether the display position of digital-television terminal equipment meets the location advertising in advertisement broadcast code flow, if above two conditions all meet, so at the ad break of correspondence and the ad content of location advertising display correspondence, otherwise the ad content of display acquiescence.
As a further improvement on the present invention, also comprise at digital-television terminal equipment:
Whether update module, have renewal, if there is renewal, by the advertising message of synchronized update digital TV terminal for the advertisement broadcast code flow data in Real-Time Monitoring front end, backstage.
As a further improvement on the present invention, also comprise at digital-television terminal equipment:
Memory module, for storing the advertisement received broadcast code flow data.
The invention has the beneficial effects as follows: by digital television graph-text advertisement processing method of the present invention and system, operator is without the need to buying front end advertisement broadcasting system equipment, directly utilize existing front end playback equipment just to user's advertisement, thus the new technology of value-added service can be realized.
Accompanying drawing explanation
Fig. 1 is method flow diagram of the present invention.
Embodiment
As shown in Figure 1, the invention discloses a kind of digital television graph-text advertisement processing method, the front end playback equipment of operator performs following steps:
Acquisition step, gather the advertisement broadcast code flow be made into by ad material, wherein ad material comprises ad content, ad break and location advertising;
Forwarding step, is sent to advertisement broadcast code flow on the digital-television terminal equipment of user.
The digital-television terminal equipment of user performs following steps:
Receiving step, the advertisement broadcast code flow that receiving front-end playback equipment sends;
Play step, show corresponding ad content according to the ad break in advertisement broadcast code flow and location advertising.
Also comprise the steps: in described broadcasting step
Judge whether the current time of digital-television terminal equipment meets the ad break in advertisement broadcast code flow, and judge whether the display position of digital-television terminal equipment meets the location advertising in advertisement broadcast code flow, if above two conditions all meet, so at the ad break of correspondence and the ad content of location advertising display correspondence, otherwise the ad content of display acquiescence.
Also comprise the steps: at digital-television terminal equipment
Whether step of updating, have renewal, if there is renewal, by the advertising message of synchronized update digital TV terminal in the advertisement broadcast code flow data of Real-Time Monitoring front end, backstage.
Also comprise the steps: at digital-television terminal equipment
The advertisement broadcast code flow data received are stored by storing step.
The invention also discloses a kind of digital television graph-text advertisement treatment system, comprise the front end playback equipment of operator, this front end playback equipment comprises:
Acquisition module, for gathering the advertisement broadcast code flow be made into by ad material, wherein ad material comprises ad content, ad break and location advertising;
Sending module, for being sent to the digital-television terminal equipment of user by advertisement broadcast code flow.
This digital television graph-text advertisement treatment system also comprises the digital-television terminal equipment of user, and this digital-television terminal equipment comprises:
Receiver module, for the advertisement broadcast code flow that receiving front-end playback equipment sends;
Playing module, for the ad content according to the ad break in advertisement broadcast code flow and location advertising display correspondence.
In described playing module, judge whether the current time of digital-television terminal equipment meets the ad break in advertisement broadcast code flow, and judge whether the display position of digital-television terminal equipment meets the location advertising in advertisement broadcast code flow, if above two conditions all meet, so at the ad break of correspondence and the ad content of location advertising display correspondence, otherwise the ad content of display acquiescence.
Also comprise at digital-television terminal equipment:
Whether update module, have renewal, if there is renewal, by the advertising message of synchronized update digital TV terminal for the advertisement broadcast code flow data in Real-Time Monitoring front end, backstage.
Also comprise at digital-television terminal equipment:
Memory module, for storing the advertisement received broadcast code flow data.
By digital television graph-text advertisement processing method of the present invention and system, operator, without the need to buying front end advertisement broadcasting system equipment, directly utilizes existing front end playback equipment just to user's advertisement, thus can realize the new technology of value-added service.
During work, radio and television operator is by advertising department and advertisement putting Communication with Customer, confirm the required ad content thrown in of client, ad break and location advertising, then by confirmed ad material, by the ad aking tool that we provide, making becomes advertisement broadcast code flow, advertisement code stream is transferred to the front end playback equipment of operator, be sent on the digital-television terminal equipment of end user by digital signal, digital-television terminal equipment will according to the ad content inside digital signal, according to display time interval information and the advertisement position information of advertisement, compare with the current time, the displaying time of advertisement has been met when the time, when the operating position of user also meets the position of respective advertisement data needs display simultaneously, corresponding picture-text advertisement can be shown, whether digital TV terminal also can have renewal in the advertisement code stream data of Real-Time Monitoring front end, backstage simultaneously, if there is renewal, by the advertising message of synchronized update digital TV terminal.
Above content is in conjunction with concrete preferred implementation further description made for the present invention, can not assert that specific embodiment of the invention is confined to these explanations.For general technical staff of the technical field of the invention, without departing from the inventive concept of the premise, some simple deduction or replace can also be made, all should be considered as belonging to protection scope of the present invention.
Claims (10)
1. a digital television graph-text advertisement processing method, is characterized in that, the front end playback equipment of operator performs following steps:
Acquisition step, gather the advertisement broadcast code flow be made into by ad material, wherein ad material comprises ad content, ad break and location advertising;
Forwarding step, is sent to advertisement broadcast code flow on the digital-television terminal equipment of user.
2. digital television graph-text advertisement processing method according to claim 1, is characterized in that, the digital-television terminal equipment of user performs following steps:
Receiving step, the advertisement broadcast code flow that receiving front-end playback equipment sends;
Play step, show corresponding ad content according to the ad break in advertisement broadcast code flow and location advertising.
3. digital television graph-text advertisement processing method according to claim 2, is characterized in that, also comprises the steps: in described broadcasting step
Judge whether the current time of digital-television terminal equipment meets the ad break in advertisement broadcast code flow, and judge whether the display position of digital-television terminal equipment meets the location advertising in advertisement broadcast code flow, if above two conditions all meet, so at the ad break of correspondence and the ad content of location advertising display correspondence, otherwise the ad content of display acquiescence.
4. digital television graph-text advertisement processing method according to claim 2, is characterized in that, also comprise the steps: at digital-television terminal equipment
Whether step of updating, have renewal, if there is renewal, by the advertising message of synchronized update digital TV terminal in the advertisement broadcast code flow data of Real-Time Monitoring front end, backstage.
5. digital television graph-text advertisement processing method according to claim 2, is characterized in that, also comprise the steps: at digital-television terminal equipment
The advertisement broadcast code flow data received are stored by storing step.
6. a digital television graph-text advertisement treatment system, is characterized in that, comprises the front end playback equipment of operator, and this front end playback equipment comprises:
Acquisition module, for gathering the advertisement broadcast code flow be made into by ad material, wherein ad material comprises ad content, ad break and location advertising;
Sending module, for being sent to the digital-television terminal equipment of user by advertisement broadcast code flow.
7. digital television graph-text advertisement treatment system according to claim 6, is characterized in that, this digital television graph-text advertisement treatment system also comprises the digital-television terminal equipment of user, and this digital-television terminal equipment comprises:
Receiver module, for the advertisement broadcast code flow that receiving front-end playback equipment sends;
Playing module, for the ad content according to the ad break in advertisement broadcast code flow and location advertising display correspondence.
8. digital television graph-text advertisement treatment system according to claim 7, it is characterized in that, in described playing module, judge whether the current time of digital-television terminal equipment meets the ad break in advertisement broadcast code flow, and judge whether the display position of digital-television terminal equipment meets the location advertising in advertisement broadcast code flow, if above two conditions all meet, so at the ad break of correspondence and the ad content of location advertising display correspondence, otherwise the ad content of display acquiescence.
9. digital television graph-text advertisement treatment system according to claim 7, is characterized in that, also comprise at digital-television terminal equipment:
Whether update module, have renewal, if there is renewal, by the advertising message of synchronized update digital TV terminal for the advertisement broadcast code flow data in Real-Time Monitoring front end, backstage.
10. digital television graph-text advertisement treatment system according to claim 7, is characterized in that, also comprise at digital-television terminal equipment:
Memory module, for storing the advertisement received broadcast code flow data.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410593673.2A CN104301763A (en) | 2014-10-29 | 2014-10-29 | Digital television image-text advertisement processing method and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410593673.2A CN104301763A (en) | 2014-10-29 | 2014-10-29 | Digital television image-text advertisement processing method and system |
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| Publication Number | Publication Date |
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| CN104301763A true CN104301763A (en) | 2015-01-21 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201410593673.2A Pending CN104301763A (en) | 2014-10-29 | 2014-10-29 | Digital television image-text advertisement processing method and system |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111770367A (en) * | 2020-06-30 | 2020-10-13 | 百度在线网络技术（北京）有限公司 | Resource playing and resource allocation method and device, electronic equipment and storage medium |
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| CN1953534A (en) * | 2005-10-20 | 2007-04-25 | 中央电视台 | A method to realize the design and update of picture advertisement of set top box |
| CN101272449A (en) * | 2008-03-28 | 2008-09-24 | 山东泰信电子有限公司 | Television advertisement cut-broadcasting method based on digital TV set-top box |
| US20080271069A1 (en) * | 2005-09-29 | 2008-10-30 | Hanaromedia Co., Ltd. | System and Method for the Provision of Advertisement Coupled to Treatment of Video on Demand Through Set Top Box |
| CN201369799Y (en) * | 2009-02-24 | 2009-12-23 | 北京海尔集成电路设计有限公司 | Advertisement insertion equipment in digital television system |
| CN103391460A (en) * | 2013-07-18 | 2013-11-13 | 广州珠江数码集团有限公司 | Set top box information releasing method |
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2014
- 2014-10-29 CN CN201410593673.2A patent/CN104301763A/en active Pending
Patent Citations (6)
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| US20040078385A1 (en) * | 2001-02-23 | 2004-04-22 | Tomohiro Yamada | Content reception program content receiving method |
| US20080271069A1 (en) * | 2005-09-29 | 2008-10-30 | Hanaromedia Co., Ltd. | System and Method for the Provision of Advertisement Coupled to Treatment of Video on Demand Through Set Top Box |
| CN1953534A (en) * | 2005-10-20 | 2007-04-25 | 中央电视台 | A method to realize the design and update of picture advertisement of set top box |
| CN101272449A (en) * | 2008-03-28 | 2008-09-24 | 山东泰信电子有限公司 | Television advertisement cut-broadcasting method based on digital TV set-top box |
| CN201369799Y (en) * | 2009-02-24 | 2009-12-23 | 北京海尔集成电路设计有限公司 | Advertisement insertion equipment in digital television system |
| CN103391460A (en) * | 2013-07-18 | 2013-11-13 | 广州珠江数码集团有限公司 | Set top box information releasing method |
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| CN111770367A (en) * | 2020-06-30 | 2020-10-13 | 百度在线网络技术（北京）有限公司 | Resource playing and resource allocation method and device, electronic equipment and storage medium |
| CN114554257A (en) * | 2020-06-30 | 2022-05-27 | 百度在线网络技术（北京）有限公司 | Resource allocation method, device, electronic equipment and storage medium |
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| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20150121 |
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| RJ01 | Rejection of invention patent application after publication |