CN103561287A - TV ratings survey method - Google Patents

Abstract

The invention provides a TV ratings survey method, belonging to the technical field of a digital television. The method comprises a data collection step of the data collection of user watching behaviors by using a data collection module on a set-top box, a data display step of connecting data signals collected in the above step to a set-top box channel code display module through a control data line by using a set-top box CPU so as to display the channel code of currently played TV program, a data transmission step of sending the collected and displayed data in the above two steps to a center server through the Internet, a telephone network, a GSM network or a GPRS network, a data storage and analysis step of carrying out real-time storage on the received data and automatic analysis statistical on the data by the center server, and a data result display step of displaying the data which is calculated and analyzed by the center server in the form of ratings by a client to timely and conveniently obtain the surveyed ratings. The method has the advantages of strong real-time performance, high survey accuracy, good objectivity, fast speed, and low cost.

Description

A kind of TV audience rating investigation method

Technical field

The present invention relates to digital television techniques field, be specifically related to a kind of investigation method of TV audience rating.

Background technology

TV is a kind of flowing in time and the linear information spreading medium extending, and the quality of content of TV program is directly determining the attraction degree to spectators, and audience ratings is the important indicator of assessment spectators number.Along with the trend of the TV industry marketization/industrialization is increasingly bright and clear, the marketability rule that television broadcasting competition must be looked for novelty, audience ratings becomes increasingly conspicuous as the effect of TV market signal and lever, and audience rating investigating is the important means of selecting media and estimating advertising results.

At present, domestic and international current audience ratings adjusts poor technology to mainly contain three kinds: telephony, diary method and mensuration.Telephony refers to and adopts the mode make a phone call to collect the teleview method of information of spectators, and telephony randomness is strong, is generally used for single-round survey, take single-round survey as main; Diary method is a kind of compared with the investigation method of low technology content, as its name suggests, is to allow sampling user as keeping a diary, records the TV program watching situation of family on the card of unified specification.In order to investigate conveniently, on card, general note has the essential informations such as station symbol, channel designation, relevant code name.Writing-method is with 15 minutes Wei Yige units, is generally the record viewership of a week, and then the professional by fact-finding organ reclaims, adds up.But diary method is not accurate enough, real-time is poor; Measuring rule has higher scientific and technological content, need to use specific measuring instrument.Measuring instrument is by display instrument, hand controller outside detector in television set and detecting head, television set, the parts such as storage box that can return by telephone wire form, detector and detecting head can detect TV switch, follow the tracks of and watch frequency, user also will determine by the relevant numbering of hand controller and then by AC network, pass to spectator's information storage box and preserve.Second day early in the morning, the remote computer for company of investigation audience ratings, reclaims relevant information by telephone wire.Can see, this mode more complicated, hardware cost is high, also can be hindered, so sample of users number is insufficient while carrying out user installation.All there is the restriction of each side in said method, can not well cater to the opportunity that Digital Television is brought without exception, and the data that conventional art reclaims are not mass datas, and nature can allow people throw doubt upon to the accuracy of result.Therefore.The development space of audience rating investigating technology is very wide, and wait in expectation advanced technology more of people can reclaim the data of magnanimity, reduces human intervention factor, and has the accurate DAP can be control.

Summary of the invention

It is high that technical problem to be solved by this invention is to improve a kind of investigation precision, the TV audience rating investigation method that objectivity is good.

Technical problem to be solved by this invention realizes by the following technical solutions:

An investigation method, is characterized in that: comprise the steps:

1) data acquisition: utilize the data acquisition module in Set Top Box, be responsible for the data acquisition of user watched behavior;

2) data show: the data-signal that step 1) is gathered utilizes Set Top Box cpu to be connected to Set Top Box channel identification code display module by controlling data wire, to show the channel identification code of current broadcasting TV programme;

3) transfer of data: by step 1) and step 2) data that gather, show send data to central server by the Internet or telephone network or gsm network or gprs network;

4) data are preserved and are analyzed: central server can be preserved in real time and data are carried out to automatic analysis statistics after receiving data;

5) data result is shown: by the data of calculating, analyzing through central server, the form with audience ratings shows client, draws in time, easily the audience ratings situation of investigation.

The invention has the beneficial effects as follows: the present invention have real-time, investigation precision is high, objectivity is good, speed is fast, low cost and other advantages.

Accompanying drawing explanation

Fig. 1 is principle of the invention schematic diagram.

Embodiment

For technological means, creation characteristic that the present invention is realized, reach object and effect is easy to understand, below in conjunction with concrete diagram, further set forth the present invention.

As shown in Figure 1, a kind of TV audience rating investigation method, is characterized in that: comprise the steps:

1) data acquisition: utilize the data acquisition module in Set Top Box, be responsible for the data acquisition of user watched behavior, mainly gather channel and temporal information that user watches;

2) data show: the data-signal that step 1) is gathered utilizes Set Top Box cpu to be connected to Set Top Box channel identification code display module by controlling data wire, to show the channel identification code of current broadcasting TV programme;

3) transfer of data: by step 1) and step 2) data that gather, show send to central server; Transmission comprises following several mode:

A. by network interface card interface, from the Internet, send data to central server;

B. by serial port modem interface, from telephone network, send data to central server;

C. by gsm interface, from gsm network, send data to central server;

D. by gsm interface, from gprs network, send data to central server;

4) data are preserved and are analyzed: central server can be preserved in real time and data are carried out to automatic analysis statistics after receiving data;

5) data result is shown: by the data of calculating, analyzing through central server, the form with audience ratings shows client, draws in time, easily the audience ratings situation of investigation.

More than show and described basic principle of the present invention and principal character and advantage of the present invention.The technical staff of the industry should understand; the present invention is not restricted to the described embodiments; that in above-described embodiment and specification, describes just illustrates principle of the present invention; without departing from the spirit and scope of the present invention; the present invention also has various changes and modifications, and these changes and improvements all fall in the claimed scope of the invention.The claimed scope of the present invention is defined by appending claims and equivalent thereof.

Claims (1)

1. a TV audience rating investigation method, is characterized in that: comprise the steps:

1) data acquisition: utilize the data acquisition module in Set Top Box, be responsible for the data acquisition of user watched behavior;

2) data show: the data-signal that step 1) is gathered utilizes Set Top Box cpu to be connected to Set Top Box channel identification code display module by controlling data wire, to show the channel identification code of current broadcasting TV programme;

3) transfer of data: by step 1) and step 2) data that gather, show send data to central server by the Internet or telephone network or gsm network or gprs network;

4) data are preserved and are analyzed: central server can be preserved in real time and data are carried out to automatic analysis statistics after receiving data;

5) data result is shown: by the data of calculating, analyzing through central server, the form with audience ratings shows client, draws in time, easily the audience ratings situation of investigation.

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