CN102483832A - Method for displaying advertisements on mobile display systems - Google Patents

Method for displaying advertisements on mobile display systems Download PDF

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Publication number
CN102483832A
CN102483832A CN2011800003979A CN201180000397A CN102483832A CN 102483832 A CN102483832 A CN 102483832A CN 2011800003979 A CN2011800003979 A CN 2011800003979A CN 201180000397 A CN201180000397 A CN 201180000397A CN 102483832 A CN102483832 A CN 102483832A
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Prior art keywords
advertisement
budget
display system
movable display
bid
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CN2011800003979A
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Chinese (zh)
Inventor
托默·优素福·穆拉德
沙洛姆·克劳
迈克尔·施泰因贝格尔
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Transspot Ltd
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Transspot Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
    • H04N21/2407—Monitoring of transmitted content, e.g. distribution time, number of downloads
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Abstract

The invention relates to a method for selecting advertisements for display on a mobile display system comprising the steps of: (a) receiving at least one of said advertisements intended for display,(b) receiving at least one criteria for each of said advertisements,(c) receiving at least one budget for at least one time interval, related to said criteria, for display for each of said advertisements,(d) approximating the number of possible occurrences, based on said criteria, for display for each of said advertisements during said interval,(e) calculating the probability for each of said advertisements based on each advertisement's said budget and said possible occurrences,(f) calculating the local budget of said advertisement based at least on said probability and number of actual possible occurrences of said advertisement on said mobile display system,and (g) selecting one of said advertisements based at least on their said local budgets and said criteria for display.

Description

A kind of method that is used for display ads on movable display system
Technical field
The present invention relates to the field of moving advertising system.More specifically, the present invention relates to be used for the system and method that constrains in display ads on the movable display system based on the advertiser.
Background technology
Now, the advertiser is always seeking the method that attracts mass viewer audiences.One of method that the advertiser dotes on is on the movable display system such as cell phone, mobile display etc., to advertise, and can have higher influence power because in these systems, advertise more to be paid close attention to also.
Can on mass transportation facilities, find such movable display system; Because nowadays; Many mass transportation facilitiess often comprise movable display system, and this system presents the content of watching such as news, information, amusement or any other video and/or audio content when going.These mobile systems are also to passive spectators (captive audience) display ads of mass transportation facilities.
Yet if the advertiser has an opportunity to influence their demonstration of advertisement on these movable display systems, it will be preferred.In addition, the advertiser be willing to mean the exposure of its advertisement that meets its demand and pay more, such as with the exposure of position and time correlation.
System and method are disclosed for US 2006/0217110; This system and method makes the Wireless Advertisement master can buy one group of mediaspace on the mobile communication equipment, and wherein the advertiser can select the reception of advertisement based on user preference, demography, position and/or device motion; The appearance (occurrence) or the parameter of the advertisement that regulation will present actual " triggering "; And, influence the priority of the arrangement of advertisement energetically when according to the condition of previous definition is current on equipment through participating in the opening the markets competition of online auction.
The method that provides a kind of advertiser of permission on movable display system, to advertise expectation according to advertiser's standard.
Summary of the invention
An object of the present invention is to provide a kind of moving advertising system that advertises with advertiser's bid relevantly.
Another object of the present invention provides a kind of moving advertising system that can show time and position relevant advertisements.
Another purpose of the present invention provide a kind of can be under the situation that does not have lasting communication to connect the moving advertising system of managing advertisement.
Another purpose of the present invention provides a kind of method of the budget of distribution advertisement in the middle of mass transportation facilities.
Along with description is proceeded, other purposes of the present invention and advantage will become obvious.
The present invention relates to a kind of method that is used to be chosen in the advertisement that shows on the movable display system, this method may further comprise the steps: (a) receive at least one in the said advertisement that is intended to show; (b) receive each at least one criterion be used for said advertisement; (c) for each the demonstration in the said advertisement, receive at least one budget at least one time interval relevant with said criterion; (d), estimate the number that possibly occur based on said criterion for each the demonstration in the said advertisement of said interim; (e), calculate each the probability that is used for said advertisement based on the said budget and said possibly appearance of each advertisement; (f) number that occurs based on the actual capabilities of said probability and the said advertisement on said movable display system at least calculates the local budget of said advertisement; And, select in the said advertisement (g) at least based on its described local budget and the said criterion that is used to show.
Preferably, receive the bid that is used for display ads.
Preferably, server receives advertisement, its criterion and budget from the advertiser.
Preferably, the advertisement of movable display system update service device demonstration.
Preferably, server sends order based on upgrading to movable display system.
Preferably, said selection may further comprise the steps: the cost that (a) calculates the advertisement be used to show said selection; And (b) deduct said cost from the said local budget of the advertisement of said selection.
Preferably, accomplish of the advertisement selecting to be used for showing through the advertisement of selecting to have the mxm. of minimum value in its bid and its local budget.
Preferably, the highest minimum value adds additional number in the local budget that is only second to advertisement of the cost of said demonstration and its bid.
Preferably, the cost of said demonstration is predefined at least minimum value.
Preferably, said criterion comprises at least one in following: the radius of date, coordinate, range coordinate, the station in the public transit route, the passenger's in the mass transportation facilities number in date, week, perhaps its any combination.
Preferably, said bid be following at least one function: the passenger's in the mass transportation facilities number, time, position, demography in a few days, in mass transportation facilities, watch the passenger's of movable display system number, perhaps its any combination.
Description of drawings
In the accompanying drawings:
Fig. 1 is the block diagram of describing according to the mobile system that is used for display ads of an embodiment.
Fig. 2 is a block diagram of describing the system that is used to manage the advertisement on the movable display system according to an embodiment of the invention.
Fig. 3 is a process flow diagram of describing the bid method that is used for according to an embodiment of the invention on movable display system, advertising.
Fig. 4 describes the process flow diagram that is used for the method for display ads on movable display system according to an embodiment of the invention.
Embodiment
Fig. 1 is the block diagram of describing according to the mobile system that is used for display ads of an embodiment.Although can realize movable display system in many ways, from having proposed to be used to describe non restrictive description for purpose of brevity according to the movable display system 300 of embodiment.In this embodiment, movable display system 300 comprises controller 100, and controller 100 is connected to storage vault 110 and communicator 120.Its meaning of term communication device is the method that comprises any known communication data, such as: cellular data communication, Wi-Fi, WiMax, USB, cable connect or other any wireless or wire communication or data transmission methods.Its meaning of term storage vault is to comprise hard disk, flash memory, or be used to store any other known device of Nonvolatile digital information.Ad manager 200 can use communicator 120 to receive advertisement, and can it be stored in the storage vault 110.Hereinafter, its meaning of term advertisement is to comprise any content, and is commercial or non-commercial; Such as video, audio frequency, picture, text, vision content etc.; For the passenger to vehicle shows, these contents possibly need to upgrade, select, manage, follow the tracks of, and perhaps charge.Controller 100 can be on display 130 to passenger's display ads of mass transportation facilities.Controller 100 also can be connected to the GPS receiver 140 of the coordinate that is used to receive current location, perhaps any other position indicator.Controller 100 also can be connected to the clock 150 that is used to receive the current time.Can realize being used for the ad manager 200 of managing advertisement with the form of hardware and/or software.Among the embodiment in these embodiment, ad manager 200 is stored in the storage vault 110 as program, and is moved by controller 100.The function of ad manager 200 is the demonstrations that receive, store and manage advertisement on movable display system.Ad manager 200 also is responsible for decision and is shown which advertisement.Ad manager 200 also can be used from the data such as other elements of the movable display system of GPS receiver 140 or clock 150, shows which advertisement in order to decision.In one embodiment, ad manager 200 can the data of slave controller 100 requests as when and where.For example, ad manager 200 can be programmed near the only advertisement in this department store of demonstration a certain department store.In this example, ad manager 200 receives gps coordinates from GPS receiver 140, and if received coordinate be near the presumptive area the shop, then show the advertisement relevant with this shop.Among the embodiment in these embodiment, movable display system 300 is used for display ads on mass transportation facilities.In this embodiment, also can store the route of mass transportation facilities, and can be chosen in display ads on the projected route of mass transportation facilities, in the way of going to specific station or road sign.Among the embodiment in these embodiment, when controller 100 decision display ads, its request ad manager 200 provides the link of advertisement.At this moment, ad manager 200 is selected suitable advertisement and its link is sent to controller 100 from storage vault 110.In another embodiment, controller 100 is programmed to allow the demonstration of advertisement overlapped information.
Fig. 2 has described the block diagram according to the system that is used to manage the advertisement on the movable display system of the embodiment of the invention.In this embodiment, such as described about Fig. 1, movable display system can be installed on the mass transportation facilities such as motorbus 430,431 and 432.At first, advertiser 410 can load its advertisement to server 400, and bids on the movable display system of vehicle 430-432, showing.The advertiser also can through per hour indicate, every day, jede Woche or the maximum ad budget in any other time interval come its advertising expenditure of selectional restriction.Describe the bid method in detail about Fig. 3.Hereinafter, the term Advertisement Server can refer to server, computing machine, internet website, storage vault, or can be used for loading and preserving any other equipment of advertisement.Server 400 also can store the data relevant with movable display system and with the relevant data of vehicular traffic of carrying movable display system, such as the desired path and the running time thereof of every vehicle.The task of server 400 is to receive advertisement and bid information thereof, managing advertisement and send advertisement and important information to movable display system.Yet,, be connected so server can't rely on the lasting communication of movable display system because movable display system moves.For example, movable display system can be equipped with the Wi-Fi communicator, and this Wi-Fi communicator only can access network in the position that has the Wi-Fi access point.Therefore, expect each movable display system managing advertisement independently, in the time of especially outside it is in communication range or under the communication bandwidth constraint.In addition, server maybe at which which route of vehicle walking of all temporally precise predictions, because these possibly change.In addition, these changes possibly take place in the position that does not have reliable communication.Yet for each its advertisement of movable display system management, Advertisement Server 400 not only needs to transmit advertisement to each movable display system in advance, but also needs to transmit the advertisement related data.Therefore, each movable display system provides the necessary information that is used to determine when and where to show which advertisement.Movable display system also is programmed to follow the tracks of shown which advertisement when and where, and this information is sent back Advertisement Server 400.
Fig. 3 is the process flow diagram of describing according to the bid method that is used on movable display system, advertising of the embodiment of the invention.In step 1,, want in mass transportation facilities or each advertiser of on other movable display systems, advertising can load its advertisements to server 400 as described about Fig. 2.In one embodiment, server 400 is connected to the Internet, to allow user's (being the advertiser) carrying advertisement easily.In one embodiment, server can be provided for designing themselves advertisement or from the template of plurality of preset meter, selects template and add the platform of its text or picture for the advertiser.In one embodiment, server also can allow them to upload the instrument of advertiser's advertisement for the sales force provides.In step 2,, then require him to bid for demonstration in case the advertiser has loaded its advertisement.The meaning that term shows be in comprising perhaps advertisement to any exposure of spectators.Bid can relate to sometime, position, spectators, duration, medium, vehicle etc.For example, the fast food storekeeper can be for for example bidding apart near the demonstration its position in the 1Km of its fast food restaurant radius.In another embodiment, identical advertiser can be merely near its position and the only demonstration between the lunchtime (for example 12:00 to 14:00) and bidding.In step 3, require the advertiser to import to be used to show the master budget of its advertisement.For example, the advertiser possibly hope to be two dollars of the each demonstration bids of its advertisement, and master budget is no more than 100 dollars, and in fact this can buy 50 demonstrations for it.In one embodiment, the advertiser also can specify the maximum budget in the concrete time interval, such as the maximum budget of every day.In the example formerly, if the advertiser selects 10 dollars maximum budget every day, then advertisement will be shown at least 10 days.In one embodiment, can be at applying step 3 before the step 2.In step 4, the number that possibly show that server 400 comes estimating ad based on advertiser's bid criterion and budget constraints is called hereinafter and possibly occurs.For example, if advertiser's request shows that near its position and during lunch then server can estimate to estimate to have mass transportation facilities this adjacent domain of process during lunch of how many participations.In one embodiment, server 400 can estimate that the difference of various criterion occurs.In step 5, calculate the probability of each advertisement divided by occurring with a constant through master budget, such as following equality:
Probability=budget/(the * constant occurring)
Wherein this constant can be any number, and can select through trial-wrong method.In one embodiment, for the advertisement on movable display system, there is the minimum cost that shows.In one embodiment, the said constant minimum that can equal to preset shows bid.
Expectation can be estimated the distribution function of the total distributed budget in the middle of mass transportation facilities through normal distribution.Provided the distribution budget of each appearance place through stochastic variable X:
Figure BPA00001375126100071
μ X＝pC
σ X 2 = E [ X 2 ] - E [ X ] 2 = C 2 p ( 1 - p )
According to central limit theorem, the budget of distribution and average with as follows:
Y = 1 n Σ i = 1 n X i
μ Y＝μ X＝pC
σ Y 2 = σ X 2 n
Therefore, the total distributed budget on all movable display systems is provided by following formula:
Z＝nY
μ Z＝nμ X＝npC
σ Z 2 = n σ X 2 = μ Z 2 n 1 - p p
The variance of the total distributed budget of selection influence on all movable display systems of p and constant C.Preferably, constant C is chosen as the minimum bid that on movable display system, allows.After selecting C, probability can directly directly be derived from following formula:
p = μ Z nC
If p proves greater than 1, then selecting p is 1, and selects C according to the equality above satisfying.In step 6, server is to probability that perhaps can calculablely meet the movable display system transmission advertisement, its bid, relevant bid criterion and the calculating that show criterion of estimating.
Fig. 4 is the process flow diagram of describing according to the embodiment of the invention that is used for the method for display ads on movable display system.In step 11, as described about Fig. 3, the moving advertising system from server receive advertisement, its bid and correlation criterion thereof, with and the probability that calculates.Because movable display system possibly be carried to another place from a place; So supposing to communicate by letter if having time with institute in all positions maybe be unreliable; Therefore; When between server and movable display system, setting up communication, typically, transmitted aforementioned data in order to be provided for to movable display system managing with all necessary informations of display ads.Necessary information can comprise advertisement itself, its bid and relevant bid criterion and the probability that calculates.After receiving advertisement and relevant information thereof, movable display system adds another parameter relevant with each advertisement, and it is called local budget hereinafter.In one embodiment, the initial value of each local budget is 0.Can reset local budget at budget end at interval.For example, if the advertiser specifies " budget every day ", reset local budget in the time of then can or descending daystart when finish every day.Other times also are possible at interval.When movable display system satisfies the criterion relevant with at least one advertisement, the step 12-14 below using.If the advertisement above is qualified, promptly their correlation criterion all is met, then for each the applying step 12-14 individually in these advertisements.In step 12, the moving advertising system produces the random number between 0 to 1.In step 13, the random number that is produced and the probability of advertisement compare.Only when the probability of advertisement during greater than random number, movable display system is added to local budget with a constant in step 14.In one embodiment, this constant has and the identical value of describing about Fig. 3 of constant.In case handled the local budget of advertisement, then the advertisement of the highest effective bid can be selected to have by the moving advertising system in the middle of qualified advertisement in step 15, and wherein effectively bid is the minimum value in the local budget of bid and this advertisement of this advertisement.In case select and shown advertisement, then movable display system deducts effective bid from the local budget of this advertisement in step 16.
In one embodiment, allow the section gap, such as budget every day and budget weekly.In this case, there is local budget at interval for each.In one embodiment, as described about Fig. 4, for each applying step 12-15 individually at interval, wherein in step 16, movable display system deducts bid from the local budget of all section gaps.In step 15, best bid side is the advertisement with mxm. of minimum value in all local budgets of bid and section gap of advertisement.In another embodiment, the random number that in step 12, generates equally is used to all local budgets of section gap.
In one embodiment, the Any and All Bid of all advertisements is set to identical minimum constant, and treatment conversion is the budget of the exposure that distributes rather than the budget of exposure bid.For example, advertiser's fixed price of 10 times that can budget every day be set to make public.
For the sake of brevity, set forth an example.In this example, about Fig. 3 and 4 described, two advertisers have loaded their advertisement respectively to server as top.In order near local shopping plaza, to show its advertisement, 100 dollars of bid that advertiser A selection is 1 dollar and master budgets.For near its advertisement of demonstration local shopping plaza groups of building, 200 dollars of bid that advertiser B selection is 2 dollars and master budgets.In this example, constant value is 2.The appearance of display ads is estimated as 100 near local shopping plaza, and the appearance of display ads is estimated as 200 near local shopping plaza groups of building.At first, calculate the probability of each advertisement by server.For advertiser A:P (a)=100/ (100*2)=0.5, for advertiser B:P (b)=200/ (200*2)=0.5.Then, server is to estimating that near each movable display system local shopping plaza and near the mass transportation facilities that goes the groups of building sends advertisement, bid, relevant bid criterion and probability thereof respectively.When vehicle received advertisement and related data thereof, it was associated as 0 local budget with in them each.In the time of near vehicle arrives local shopping plaza, require movable display system to select to belong to the advertisement that perhaps belongs to advertiser B of advertiser A.Then, movable display system produces first random number 0.4 less than probability P (a), and therefore constant 2 is added to local budget TB (a)=0+2=2.Then, movable display system produces second random number 0.2 less than probability P (b), and therefore constant 2 is added to local budget TB (b)=0+2=2.In this stage, require to move to be presented in these two advertisements to make a choice.Therefore, because the bid of advertiser B is greater than the bid of advertiser A, and because the bid of advertiser B is budgetary in its this locality, so movable display system is with the advertisement of display ads master B.After the advertisement that has shown advertiser B, deduction bid TB (b)=2-2=0 from local budget.
Among the embodiment in these embodiment, in the time can communicating by letter, the relevant advertisement that shows of movable display system update service device.In an embodiment, also the update service device is relevant has shown advertisement when and where for movable display system.In one embodiment, the server advertisement of can from the renewal that transmits, reaching a conclusion possibly exceed necessarily and shows, and therefore in the time can communicating by letter, server can be communicated by letter with movable display system to stop to show a certain advertisement.On the other hand, server can be communicated by letter with movable display system increases the P of a certain advertisement, so that owing to the under-exposed exposure number that increases this advertisement.
In one embodiment, when between server and movable display system, having communication, can when one day beginning, use the step of describing as about Fig. 4 11.When movable display system arrives position that the criterion with at least one advertisement is complementary, place or other criterions, during one day, can repeatedly use remaining step, step 12-16.
In one embodiment, in the beginning in the time interval, mobile system is to every advertisement applications step 12-14 several times after step 11.For example, the number of times that step 12-14 carries out equals to expect to occur 10% of number, perhaps equals to occur the function of number and relevant movable display system number.In another embodiment, when in the time interval, running into the matching criterior of advertisement for the first time, mobile system is to each advertisement applications step 12-14 several times.The time interval can be hour, day, week, month, perhaps by advertiser's appointment or be in any other predetermined interval of all movable display systems any one by the Systems Operator.At the appointed time at interval in when running into for the first time possibly the occurring of advertisement repeatedly among the embodiment of applying step 12-14, applying step 12-14 not in the follow-up possible appearance of described several times next.
In one embodiment, in order to increase the probability of the summation that will exceed total local budget of expecting budget, probability is increased to greater than budget divided by the product of appearance with constant.
In one embodiment, best bid was calculated as second best bid and adds additional number, such as 1 minute.For example, if for a certain position, 1 dollar of advertiser A bid, and advertiser B bids 2 dollars, then advertiser B is selected with 1.01 dollars of the bids of winning.
Among the embodiment in these embodiment, some place and/or some time, and/or other criterions can have minimum bid, wherein since less than lowest offer display ads not.
Among the embodiment in these embodiment, bid be following at least one function: passenger's number, time, position, demography in a few days in the mass transportation facilities, in mass transportation facilities, watch the passenger's of movable display system number or its any combination.For example, the advertiser can select that every passenger in mass transportation facilities bid 2 fens in the time will showing said advertisement.
Although described some embodiments of the present invention through the mode of explanation; But with it is obvious that; Do not deviating from the present invention or exceeding under the situation of scope of claim, can be through multiple modification, variation and adjustment and through using in those skilled in the art's scope the multiple scheme that is equal to or substitutes come embodiment of the present invention.

Claims (11)

1. method that is used to select the advertisement that is used on movable display system, showing said method comprising the steps of:
A. receive at least one in the said advertisement that is intended to show;
B. receive each at least one criterion be used for said advertisement;
C. for each the demonstration in the said advertisement, receive at least one budget of being used at least one time interval relevant with said criterion;
D. for each the demonstration in the said advertisement of said interim, estimate the number that possibly occur based on said criterion;
E. based on the said budget and said possibly appearance of each advertisement, calculate each the probability that is used for said advertisement;
F. the number that occurs based on the actual capabilities of said probability and the said advertisement on said movable display system at least calculates the local budget of said advertisement; And
G. at least based on said local budget and the said criterion that is used to show, select in the said advertisement.
2. method according to claim 1 wherein, receives the bid that is used to show said advertisement.
3. method according to claim 1, wherein, server receives said advertisement, its criterion and budget from the advertiser.
4. method according to claim 3, wherein, said movable display system upgrades with regard to the advertisement that is shown to said server.
5. method according to claim 4, wherein, said server sends order based on said renewal to movable display system.
6. method according to claim 1, wherein, said selection may further comprise the steps:
A. calculate the cost of the demonstration of the advertisement that is used for said selection; And
B. the said cost of deduction from the said local budget of the advertisement of said selection.
7. method according to claim 6, wherein, accomplish the said advertisement selecting to be used for showing through the advertisement of selecting to have the mxm. of minimum value in its bid and its local budget one.
8. method according to claim 6, wherein, said demonstration cost is only second to the local budget of advertisement and the highest minimum value in its bid adds extra number.
9. method according to claim 6, wherein, the cost of said demonstration is predefined at least minimum value.
10. method according to claim 1; Wherein, said criterion comprises at least one in following: the radius of date, coordinate, range coordinate, the station in the public transit route, the passenger's in the mass transportation facilities number or its any combination in date, week.
11. method according to claim 2; Wherein, said bid be following at least one function: the passenger's in the mass transportation facilities number, time, position, demography in a few days, in said mass transportation facilities, watch the passenger's of said movable display system number or its any combination.
CN2011800003979A 2010-06-24 2011-05-23 Method for displaying advertisements on mobile display systems Pending CN102483832A (en)

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PCT/IL2011/000401 WO2011161667A1 (en) 2010-06-24 2011-05-23 A method for displaying advertisements on mobile display systems

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Application publication date: 20120530