CN102376234A - Information loading system and method of images - Google Patents
Information loading system and method of images Download PDFInfo
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- CN102376234A CN102376234A CN2010102485672A CN201010248567A CN102376234A CN 102376234 A CN102376234 A CN 102376234A CN 2010102485672 A CN2010102485672 A CN 2010102485672A CN 201010248567 A CN201010248567 A CN 201010248567A CN 102376234 A CN102376234 A CN 102376234A
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Abstract
The invention provides an information loading method of images, which is operated in an electronic device. The electronic device is connected with a display device. The method comprises the following steps of: defining a keyword component and built-in information of each target object in an advertisement or a video and marking appearing time of each target object; displaying the advertisement or the video through the display device; displaying the keyword component of each target object on a screen of the display device according to the appearing time of each target object; receiving an operation for triggering the keyword component of one target object; loading the built-in information of the triggered target object; and displaying the built-in information of the triggered target object on the display device. The invention also provides an information loading system of images. With the adoption of the information loading system and method of images, the aim of displaying the information of the interesting commodities in the advertisements or the videos can be realized.
Description
Technical field
The present invention relates to a kind of advertising method, relate in particular to a kind of information loading system and method for image.
Background technology
Nowadays, the property inserted marketing (Placement marketing) is widely used in the story of a play or opera of TV or film, through letting spectators incorporate the story of a play or opera, annotates the value of commodity again, can promote image product at present.Yet the present property inserted marketing has following shortcoming.First; Merchandise news is deficient: spectators can't obtain merchandise news from the TV or the film story of a play or opera; For example, certain spectators is very interested for the clothes that the leading role wore in the TV play, because of can't further understanding the information of this clothes; Usually needs go comparison sponsor information after waiting wrapped film, and this inefficient mode often causes potential consumer's loss.Second; Brand visibility is not high: in reality; Be not that all commodity can both have the very outer trade mark that shows as car; For example mobile phone, high-heeled shoes or even sightseeing ground all do not have tangible trade mark in film, if camera lens is excessively stressed the trade mark of these commodity, can cause spectators' dislike mood on the contrary.The 3rd; The present property inserted marketing is difficult to obtain the product path: the consumer does not know where to buy this product when having the shopping desire; Need the pure search cost of cost just can conclude the transaction, make successful marketing for want of easily commodity obtain pipeline and can't conclude the transaction.
Summary of the invention
In view of above content, be necessary to provide a kind of information loading system of image, it can overcome, and merchandise news in the advertisement of the property inserted marketing at present is deficient, brand visibility is not high, be difficult to obtain defective such as product path.
Also be necessary to provide a kind of information loading method of image, it can overcome, and merchandise news in the advertisement of the property inserted marketing at present is deficient, brand visibility is not high, be difficult to obtain defective such as product path.
A kind of information loading system of image runs in the electronic installation.This electronic installation connects a display device.Said system comprises: definition module, the keyword assembly that is used for defining advertisement or each destination object of film with in build information, and the time of occurrence of each destination object of mark; Display module is used for when display device shows said advertisement or film showing on the screen of display device according to the time of occurrence of each destination object the keyword assembly of each destination object; Receiver module is used to receive the operation that the user triggers the keyword assembly of a destination object; Insmod, be used to be written into this destination object that is triggered in build information; And said display module, also be used for the information of building in this destination object is presented at said display device.
A kind of information loading method of image runs in the electronic installation.This electronic installation connects a display device.The keyword assembly that said method comprises the steps: to define each destination object in advertisement or the film with in build information, and the time of occurrence of each destination object of mark; Show said advertisement or film through display device; The keyword assembly that on the screen of display device, shows each destination object according to the time of occurrence of each destination object; Receive the operation of the keyword assembly that triggers a destination object; Be written into this destination object that is triggered in build information; And on said display device, show this destination object in build information.
Compared to prior art; The information loading system and the method for said image; Can be to the definition of the commodity in advertisement or film keyword assembly; When spectators triggered image or its keyword assembly of these commodity, information such as corresponding advertising content, manufacturer, web page interlinkage all can show, and it has overcome, and merchandise news in the advertisement of the property inserted marketing at present is deficient, brand visibility is not high, be difficult to obtain defective such as product path.
Description of drawings
Fig. 1 is the running environment synoptic diagram of preferred embodiment of the information loading system of image of the present invention.
Fig. 2 is the functional block diagram of information loading system among Fig. 1.
Fig. 3 is the operation process chart of preferred embodiment of the information loading method of image of the present invention.
The main element symbol description
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1 |
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2 |
| The |
3 |
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4 |
| The |
10 |
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20 |
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30 |
| Definition module | ?100 |
| Memory module | ?102 |
| Receiver module | ?104 |
| Insmod | ?106 |
| Display module | ?108 |
Embodiment
As shown in Figure 1, be the running environment synoptic diagram of preferred embodiment of the information loading system of image of the present invention.This information loading system 10 runs in the electronic installation 1, and this electronic installation 1 can be mobile phone, portable computer, palm PC, desktop computer, TV, touch control screen, 3D screen etc., and it comprises memory storage 20 and processor 30.This electronic installation 1 is built-in or connect a display device 2 outward.
In the present embodiment, this information loading system 10 is installed in the said memory storage 20 with the form of software program or instruction or solidifies in the operating system of electronic installation 1, and in other embodiments, this memory storage 20 can be the external storer of electronic installation 1.
Said processor 30 is carried out the program code of said information loading system 10; Promptly the image with each commodity in advertisement or the film is a destination object; The keyword assembly that defines this each destination object with in build information; And show the keyword assembly of each destination object in the time of occurrence of each destination object on the screen of display device 2 (like the top around the screen, below etc.); When spectators 4 (only illustrating among the figure) trigger the corresponding keyword assembly of some destination objects that display device 2 shown, show this destination object corresponding in build information.Wherein, the keyword assembly of said each destination object with in the information of building can define voluntarily by user 3, this user 3 can be advertisement operators, software developer etc.Should in the information of building can be the ad content that advertiser does for this destination object, also can advertiser give the predetermined webpage of this destination object.
Said display device 2 is used to show said advertisement or film, and show the destination object be triggered in build information.Should in the information of building be the multimedia information, combine by the promotional literature of literal, sound, destination object or in the predetermined webpage one or more.Said advertisement comprises general dynamic advertising and the property inserted advertisement.The advertisement of being said in the present embodiment is the property inserted advertisement.
In the present embodiment, said display device 2 has the sense of touch sensitive surfaces, and spectators 4 can be through destination object, the keyword assembly in the said advertisements of touching such as hand or writing pencil.In other embodiments, if said electronic installation 1 is a TV, then spectators 4 can come operating electronic devices 1 to clicking the handle that image makes through special, and for example, this handle can be the integrated remote control panel that clicks imaging function; If said electronic installation 1 is mobile phone, portable computer, palm PC or desktop computer etc., then spectators 4 can click destination object or keyword assembly in 2 show images of display device through mouse or keyboard.
As shown in Figure 2, be the functional block diagram of information loading system 10 among Fig. 1.
Said information loading system 10 comprises: definition module 100, memory module 102, receiver module 104, insmod 106 and display module 108.In follow-up introduction, will carry out detailed elaboration to this information loading system 10 and each functional module that comprises thereof to Fig. 3.
As shown in Figure 3, be the operation process chart of preferred embodiment of the information loading method of image of the present invention.
Step S1; In definition module 100 definition advertisements or the film keyword assembly of each destination object with in build information; And the time of occurrence of each destination object of mark; Memory module 102 with each destination object and keyword assembly thereof with in the information of building be recorded in the operating system of said electronic installation 1, perhaps be recorded in the image format files of said advertisement or film.For example, with the keyword assembly of each destination object with in build in the audio-visual playout software of information stores in operating system.
Wherein, said time of occurrence comprises that destination object appears at start time and the concluding time in advertisement or the film.The keyword assembly of each destination object with in the information of building can define voluntarily by user 3.For example; Advertisement operators utilizes the keyword assembly of certain automobile in definition module 100 definition advertisements or the film to be " Volvo C30 "; The built-in information is by forming to the ad content of this automobile made, preset webpage, brand, manufacturer, price, buying pattern etc., and the time of occurrence of this automobile is 01:12～06:22.Memory module 102 is with building information stores in keyword assembly " Volvo C30 ", automobile time of occurrence " 01:12～06:22 " and this automobile in advertisement or film in the film format file of the operating system of said electronic installation 1 or the said property inserted advertisement.
When display device 2 showed said advertisement or film, in step S2, display module 108 showed the keyword assembly of each destination object on the screen of display device 2 according to the time of occurrence of each destination object.For example; Equal the time of occurrence of this destination object when the reproduction time of the advertisement at destination object place or film; When promptly falling in 01:12～06:22 time period, display module 108 (like screen below) around the screen of display device 2 shows the keyword assembly " Volvo C30 " of above-mentioned automobile.
Step S3, receiver module 104 judge whether said destination object (being the image of commodity) or keyword assembly are triggered.If have destination object or keyword assembly to be triggered, flow process then gets into step S4, if do not have destination object or keyword assembly to be triggered, and then direct process ends.
Particularly, when the destination object in spectators' 4 touchings or click 2 advertisement playing of display device or the film or its keyword assembly, receiver module 104 receives and should touch or clicking operation, and corresponding destination object or keyword assembly are triggered.For example, certain spectators 4 is for the automobile in advertisement or the film when interested, clicks image or its keyword assembly " Volvo C30 " of the automobile that display device 2 shown with hand or writing pencil, and receiver module 104 receives the trigger action of 4 pairs of these automobiles of spectators.Wherein, If will realize that the image of clicking commodity in advertisement or the film just can trigger destination object; Then need to use in advance the graphical tool frame from the image of film or advertisement, to choose destination object; Destination object is set a figure scope, and with the destination object in this figure scope and its corresponding in to build information foundation related.
Step S4, insmod 106 from the image format files of the operating system of said electronic installation 1 or said advertisement or film, be written into this destination object that is triggered or keyword assembly in build information.
Step S5, display module 108 on display device 2, show this destination object that is triggered in the information of building supply spectators 4 to browse.Should in the information of building comprise that advertiser is directed against the ad content of this destination object made, preset webpage, brand, manufacturer, price, buying pattern etc.
What should explain at last is; Above embodiment is only unrestricted in order to technical scheme of the present invention to be described; Although the present invention is specified with reference to preferred embodiment; Those of ordinary skill in the art should be appreciated that and can make amendment or be equal to replacement technical scheme of the present invention, and do not break away from the spirit and the scope of technical scheme of the present invention.
Claims (8)
1. the information loading method of an image runs in the electronic installation, and this electronic installation connects a display device, it is characterized in that this method comprises the steps:
In definition advertisement or the film keyword assembly of each destination object with in build information, and the time of occurrence of each destination object of mark;
Show said advertisement or film through display device;
The keyword assembly that on the screen of display device, shows each destination object according to the time of occurrence of each destination object;
Receive the operation of the keyword assembly that triggers a destination object;
Be written into this destination object that is triggered in build information; And
On said display device, show this destination object in build information.
2. the information loading method of image as claimed in claim 1 is characterized in that, before showing the step of said advertisement or film through display device, this method also comprises:
With the keyword assembly of each destination object, time of occurrence and in build information stores in the operating system of said electronic installation, perhaps store in the image format files of said advertisement or film.
3. the information loading method of image as claimed in claim 1 is characterized in that, said time of occurrence is meant start time and the concluding time that this destination object occurs in said advertisement or film.
4. the information loading method of image as claimed in claim 1 is characterized in that, said in the information of building be the multimedia information, comprise one or more combination of promotional literature or the webpage of literal, sound, destination object.
5. the information loading system of an image runs in the electronic installation, and this electronic installation connects a display device, it is characterized in that this system comprises:
Definition module, the keyword assembly that is used for defining advertisement or each destination object of film with in build information, and the time of occurrence of each destination object of mark;
Display module is used for when display device shows said advertisement or film showing on the screen of display device according to the time of occurrence of each destination object the keyword assembly of each destination object;
Receiver module is used to receive the operation that the user triggers the keyword assembly of a destination object;
Insmod, be used to be written into this destination object that is triggered in build information; And
Said display module also is used for the information of building in this destination object is presented at said display device.
6. the information loading system of image as claimed in claim 5 is characterized in that, this system also comprises:
Memory module, be used for the keyword assembly of each destination object, time of occurrence and in build the operating system of information stores to said electronic installation, perhaps store in the image format files of said advertisement or film.
7. the information loading system of image as claimed in claim 5 is characterized in that, said time of occurrence comprises that destination object appears at start time and the concluding time in said advertisement or the film.
8. the information loading system of image as claimed in claim 5 is characterized in that, said in the information of building be the multimedia information, comprise one or more combination of promotional literature or the webpage of literal, sound, destination object.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010102485672A CN102376234A (en) | 2010-08-09 | 2010-08-09 | Information loading system and method of images |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010102485672A CN102376234A (en) | 2010-08-09 | 2010-08-09 | Information loading system and method of images |
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| CN102376234A true CN102376234A (en) | 2012-03-14 |
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| CN2010102485672A Pending CN102376234A (en) | 2010-08-09 | 2010-08-09 | Information loading system and method of images |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103369360A (en) * | 2012-04-06 | 2013-10-23 | 瑞昱半导体股份有限公司 | A multimedia system, a multimedia information display device, and an information transmitting method thereof |
| TWI566593B (en) * | 2015-02-17 | 2017-01-11 | 沈國曄 | Interaction system for multimedia video service and method thereof |
| CN109542319A (en) * | 2018-11-08 | 2019-03-29 | 北京硬壳科技有限公司 | It is a kind of that the method and apparatus of information are provided |
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| US20050261962A1 (en) * | 2004-05-18 | 2005-11-24 | Khai Gan Chuah | Anonymous page recognition |
| CN101072340A (en) * | 2007-06-25 | 2007-11-14 | 孟智平 | Method and system for adding advertising information in flow media |
| CN101197174A (en) * | 2007-12-21 | 2008-06-11 | 北京天天宽广网络科技有限公司 | Event triggering method based on audio and video characteristic fragment index |
| CN101286351A (en) * | 2008-05-23 | 2008-10-15 | 广州视源电子科技有限公司 | Method and system for creating stream media value added description file and cut-broadcasting multimedia information |
| CN101699863A (en) * | 2009-10-29 | 2010-04-28 | 孙剑 | Method for delivering advertisement in video |
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2010
- 2010-08-09 CN CN2010102485672A patent/CN102376234A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20050261962A1 (en) * | 2004-05-18 | 2005-11-24 | Khai Gan Chuah | Anonymous page recognition |
| CN101072340A (en) * | 2007-06-25 | 2007-11-14 | 孟智平 | Method and system for adding advertising information in flow media |
| CN101197174A (en) * | 2007-12-21 | 2008-06-11 | 北京天天宽广网络科技有限公司 | Event triggering method based on audio and video characteristic fragment index |
| CN101286351A (en) * | 2008-05-23 | 2008-10-15 | 广州视源电子科技有限公司 | Method and system for creating stream media value added description file and cut-broadcasting multimedia information |
| CN101699863A (en) * | 2009-10-29 | 2010-04-28 | 孙剑 | Method for delivering advertisement in video |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103369360A (en) * | 2012-04-06 | 2013-10-23 | 瑞昱半导体股份有限公司 | A multimedia system, a multimedia information display device, and an information transmitting method thereof |
| TWI566593B (en) * | 2015-02-17 | 2017-01-11 | 沈國曄 | Interaction system for multimedia video service and method thereof |
| CN109542319A (en) * | 2018-11-08 | 2019-03-29 | 北京硬壳科技有限公司 | It is a kind of that the method and apparatus of information are provided |
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Application publication date: 20120314 |