CN102375812A - Image information searching system and method - Google Patents
Image information searching system and method Download PDFInfo
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- CN102375812A CN102375812A CN2010102485653A CN201010248565A CN102375812A CN 102375812 A CN102375812 A CN 102375812A CN 2010102485653 A CN2010102485653 A CN 2010102485653A CN 201010248565 A CN201010248565 A CN 201010248565A CN 102375812 A CN102375812 A CN 102375812A
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Abstract
The invention relates to an image information searching method, which is applied in an electronic device. The electronic device is connected with a display device. The method comprises the following steps of: defining a keyword assembly of each target object in advertisement or films and marking the appearing time of each target object; displaying the advertisement or the films through the display device; displaying the keyword assembly of each target object on a screen of the display device according to the appearing time of each target object; receiving the operation for triggering the keyword assembly of one target object; starting a browser and loading the keyword assembly of the triggered target object into a searching engine to be searched; and displaying the searching results on the display device. The invention also provides an image information searching system. When the image information searching method and the image information searching system are used, the goal of carrying out information searching on interested commodities in the advertisement or the films can be realized.
Description
Technical field
The present invention relates to a kind of advertising method, relate in particular to a kind of information searching system and method for image.
Background technology
Nowadays, the property inserted marketing (Placement marketing) is widely used in the story of a play or opera of TV or film, through letting spectators incorporate the story of a play or opera, annotates the value of commodity again, can promote image product at present.Yet the present property inserted marketing has following shortcoming.First; Merchandise news is deficient: spectators can't obtain merchandise news from the TV or the film story of a play or opera; For example, certain spectators is very interested for the clothes that the leading role wore in the TV play, because of can't further understanding the information of this clothes; Usually needs go comparison sponsor information after waiting wrapped film, and this inefficient mode tends to cause potential consumer's loss.Second; Brand visibility is not high: in reality; Be not that all commodity can both have the very outer trade mark that shows as car; For example mobile phone, high-heeled shoes or even sightseeing ground all do not have tangible trade mark in film, if camera lens is excessively stressed the trade mark of these commodity, can cause spectators' dislike mood on the contrary.The 3rd; The present property inserted marketing is difficult to obtain the product path: the consumer does not know where to buy this product when having the shopping desire; Need the pure search cost of cost just can conclude the transaction, make successful marketing for want of easily commodity obtain pipeline and can't conclude the transaction.
Summary of the invention
In view of above content, be necessary to provide a kind of information searching system of image, it can overcome, and merchandise news in the advertisement of the property inserted marketing at present is deficient, brand visibility is not high, be difficult to obtain defective such as product path.
Also be necessary to provide a kind of information searching method of image, it can overcome, and merchandise news in the advertisement of the property inserted marketing at present is deficient, brand visibility is not high, be difficult to obtain defective such as product path.
A kind of information searching system of image runs in the electronic installation, and this electronic installation connects a display device, and this system comprises: definition module is used for defining the keyword assembly of advertisement or each destination object of film and the time of occurrence of each destination object of mark; Display module is used for when display device shows said advertisement or film, on the screen of display device, shows the keyword assembly of each destination object according to the time of occurrence of each destination object; Receiver module is used to receive the operation that the user triggers the keyword assembly of a destination object; Search module is used to open browser, the keyword assembly of this destination object that is triggered is written in the search engine searches for; And said display module, also be used for Search Results is presented at said display device.
A kind of information searching method of image runs in the electronic installation, and this electronic installation connects a display device.Said method comprises the steps: to define the keyword assembly of each destination object in advertisement or the film, and the time of occurrence of each destination object of mark; Show said advertisement or film through display device; The keyword assembly that on the screen of display device, shows each destination object according to the time of occurrence of each destination object; Receive the operation of the keyword assembly that triggers a destination object; Open browser, the keyword assembly of this destination object that is triggered is written in the search engine searches for; Reach display of search results on said display device.
Compared to prior art; The information searching system of said image and method; Can be to the commodity in advertisement or the film (being above-mentioned destination object) definition keyword assembly; When spectators trigger image or its keyword assembly of these commodity; Corresponding keyword assembly can be written in the predefined search engine of user, from network, searches out all info webs relevant with these commodity, its overcome merchandise news scarcity, brand visibility in the advertisement of the property inserted marketing at present not high, be difficult to obtain defective such as product path.
Description of drawings
Fig. 1 is the running environment synoptic diagram of preferred embodiment of the information searching system of image of the present invention.
Fig. 2 is the functional block diagram of information searching system among Fig. 1.
Fig. 3 is the operation process chart of preferred embodiment of the information searching method of image of the present invention.
The main element symbol description
| |
1 |
| |
2 |
| The |
3 |
| |
4 |
| Network | 5 |
| Information searching system | ?10 |
| Memory storage | ?20 |
| Processor | ?30 |
| Definition module | ?100 |
| Memory module | ?102 |
| Receiver module | ?104 |
| Search module | ?106 |
| Display module | ?108 |
Embodiment
As shown in Figure 1, be the running environment synoptic diagram of preferred embodiment of the information searching system of image of the present invention.This information searching system 10 runs in the electronic installation 1, and this electronic installation 1 can be mobile phone, portable computer, palm PC, desktop computer, TV, touch control screen, 3D screen etc., and it comprises memory storage 20 and processor 30.This electronic installation 1 built-in or external display device 2.
In the present embodiment, this information searching system 10 is installed in the said memory storage 20 with the form of software program or instruction or solidifies in the operating system of electronic installation 1, and in other embodiments, this memory storage 20 can be the external storer of electronic installation 1.
Said processor 30 is carried out the program code of said information searching system 10; Promptly the image with each commodity in advertisement or the film is a destination object; Define the keyword assembly of this each destination object; And show the keyword assembly of each destination object in the time of occurrence of each destination object on the screen of display device 2 (like the top around the screen, below etc.), when spectators 4 (only illustrating among the figure) trigger some destination objects that display device 2 shown or its keyword assembly, open browser; The keyword assembly of the destination object of this triggering is written in user's 3 predefined search engines, from network 5 enterprising line search.This user 3 can be advertisement operators, software developer etc.
Said display device 2 is used to show said advertisement or film, and shows the relevant search result of the destination object that is triggered.As, all webpages or the webpage link address relevant with this keyword assembly that are searched are presented on the display device 2.Said advertisement comprises general dynamic advertising or the property inserted advertisement.The advertisement of being said in the present embodiment refers to the property inserted advertisement.
In the present embodiment, said display device 2 has the sense of touch sensitive surfaces, and spectators 4 can be through the destination object in the said advertisements of touching such as hand or writing pencil.In other embodiments, if said electronic installation 1 is a TV, then spectators 4 can come operating electronic devices 1 to clicking the handle that image makes through special, and for example, this handle can be the integrated remote control panel that clicks imaging function; If said electronic installation 1 is mobile phone, portable computer, palm PC or desktop computer etc., then spectators 4 can click the destination object in 2 display ads of display device or the film through mouse or keyboard.
As shown in Figure 2, be the functional block diagram of information searching system 10 among Fig. 1.
Said information searching system 10 comprises: definition module 100, memory module 102, receiver module 104, search module 106 and display module 108.In follow-up introduction, will carry out detailed elaboration to this information searching system 10 and each functional module that comprises thereof to Fig. 3.
As shown in Figure 3, be the operation process chart of preferred embodiment of the information searching method of image of the present invention.
Step S1; The keyword assembly of each destination object in definition module 100 definition advertisements or the film; And the time of occurrence of each destination object of mark, memory module 102 is recorded in the operating system of said electronic installation 1 with each destination object and keyword assembly thereof and time of occurrence, perhaps each destination object and keyword assembly thereof and time of occurrence is recorded in the image format files of said advertisement or film; For example, be stored in the audio-visual playout software of operating system.Wherein, the corresponding a kind of commodity of each destination object.
Wherein, said time of occurrence comprises start time and the concluding time that destination object occurs in advertisement or film, and the keyword assembly of each destination object can be defined by user 3 voluntarily.For example; Advertisement operators utilizes the keyword assembly of automobile in definition module 100 definition advertisements or the film to be " Volvo C30 ", and the time of occurrence of this car of mark is 01:12～06:22, wherein; " Volvo " is the brand name of this automobile, and " C30 " is the model of this automobile.Memory module 102 is stored into keyword assembly " Volvo C30 " and the time of occurrence " 01:12～06:22 " of automobile in advertisement or film in the image format files of operating system or the said property inserted advertisement of said electronic installation 1.
When display device 2 showed said advertisement or film, in step S2, display module 108 showed the keyword assembly of each destination object on the screen of display device 2 according to the time of occurrence of each destination object.For example; Equal the time of occurrence of this destination object when the reproduction time of the advertisement at destination object place or film; When promptly falling in 01:12～06:22 time period, display module 108 (like screen below) around the screen of display device 2 shows the keyword assembly " Volvo C30 " of above-mentioned automobile.
Step S3, receiver module 104 judge whether said destination object or its keyword assembly are triggered.If have destination object or keyword assembly to be triggered, flow process then gets into step S4, if do not have destination object or keyword assembly to be triggered, and then direct process ends.
Particularly; For example; Certain spectators 4 is for the automobile in advertisement or the film when interested, clicks image or its keyword assembly " Volvo C30 " of 2 display automobiles of display device with hand or writing pencil, and receiver module 104 receives the trigger action of 4 pairs of these automobiles of spectators.Wherein,, then need to use in advance the graphical tool frame from the image of film or advertisement, to choose destination object, destination object is set a figure scope if will realize that the image of clicking commodity in advertisement or the film just can trigger destination object.
Step S4, search module 106 is opened browsers, the keyword assembly of the destination object of said triggering is loaded in the predefined search engine searches for, to find out all webpages or the web page interlinkage relevant with this destination object.For example, search module 106 finds out all webpages or the webpage link address relevant with above-mentioned " VolvoC30 " from network 5.
Step S5, display module 108 is display of search results on display device 2.For example, display module 108 is presented at all webpages that searched or webpage link address and supplies spectators 4 to browse on the display device 2.
What should explain at last is; Above embodiment is only unrestricted in order to technical scheme of the present invention to be described; Although the present invention is specified with reference to preferred embodiment; Those of ordinary skill in the art should be appreciated that and can make amendment or be equal to replacement technical scheme of the present invention, and do not break away from the spirit and the scope of technical scheme of the present invention.
Claims (8)
1. the information searching method of an image runs in the electronic installation, and this electronic installation connects a display device, it is characterized in that this method comprises the steps:
The keyword assembly of each destination object in definition advertisement or the film, and the time of occurrence of each destination object of mark;
Show said advertisement or film through display device;
The keyword assembly that on the screen of display device, shows each destination object according to the time of occurrence of each destination object;
Receive the operation of the keyword assembly that triggers a destination object;
Open browser, the keyword assembly of this destination object that is triggered is written in the search engine searches for; And
Display of search results on said display device.
2. the information searching method of image as claimed in claim 1 is characterized in that, before the said step that shows said advertisement or film through display device, this method also comprises:
In the operating system that the keyword assembly and the time of occurrence of each destination object is stored in said electronic installation, perhaps be recorded in the image format files of said advertisement or film.
3. the information searching method of image as claimed in claim 1 is characterized in that, said advertisement comprises general dynamic advertising and the property inserted advertisement.
4. the information searching method of image as claimed in claim 1 is characterized in that, said time of occurrence comprises start time and the concluding time that destination object occurs in said advertisement or film.
5. the information searching system of an image runs in the electronic installation, and this electronic installation connects a display device, it is characterized in that this system comprises:
Definition module is used for defining the keyword assembly of advertisement or each destination object of film and the time of occurrence of each destination object of mark;
Display module is used for when display device shows said advertisement or film, on the screen of display device, shows the keyword assembly of each destination object according to the time of occurrence of each destination object;
Receiver module is used to receive the operation that the user triggers the keyword assembly of a destination object;
Search module is used to open browser, the keyword assembly of this destination object that is triggered is written in the search engine searches for; And
Said display module also is used for Search Results is presented at said display device.
6. the information searching system of image as claimed in claim 5 is characterized in that, this system also comprises:
Memory module is used for the keyword assembly of each destination object is stored in the operating system of said electronic installation, perhaps is recorded in the image format files of said advertisement or film.
7. the information searching system of image as claimed in claim 5 is characterized in that, said advertisement comprises general dynamic advertising and the property inserted advertisement.
8. the information searching system of image as claimed in claim 5 is characterized in that, said time of occurrence comprises start time and the concluding time that destination object occurs in said advertisement or film.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010102485653A CN102375812A (en) | 2010-08-09 | 2010-08-09 | Image information searching system and method |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010102485653A CN102375812A (en) | 2010-08-09 | 2010-08-09 | Image information searching system and method |
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| CN102375812A true CN102375812A (en) | 2012-03-14 |
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| CN2010102485653A Pending CN102375812A (en) | 2010-08-09 | 2010-08-09 | Image information searching system and method |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103399917A (en) * | 2013-07-31 | 2013-11-20 | 北京小米科技有限责任公司 | Data file insertion method, device and system |
| CN111260393A (en) * | 2019-06-14 | 2020-06-09 | 陈韦杰 | Event advertisement importing system and implementation method thereof |
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| CN101072340A (en) * | 2007-06-25 | 2007-11-14 | 孟智平 | Method and system for adding advertising information in flow media |
| CN101197174A (en) * | 2007-12-21 | 2008-06-11 | 北京天天宽广网络科技有限公司 | Event triggering method based on audio and video characteristic fragment index |
| CN101286351A (en) * | 2008-05-23 | 2008-10-15 | 广州视源电子科技有限公司 | Method and system for creating stream media value added description file and cut-broadcasting multimedia information |
| CN101699863A (en) * | 2009-10-29 | 2010-04-28 | 孙剑 | Method for delivering advertisement in video |
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2010
- 2010-08-09 CN CN2010102485653A patent/CN102375812A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20050261962A1 (en) * | 2004-05-18 | 2005-11-24 | Khai Gan Chuah | Anonymous page recognition |
| CN101072340A (en) * | 2007-06-25 | 2007-11-14 | 孟智平 | Method and system for adding advertising information in flow media |
| CN101197174A (en) * | 2007-12-21 | 2008-06-11 | 北京天天宽广网络科技有限公司 | Event triggering method based on audio and video characteristic fragment index |
| CN101286351A (en) * | 2008-05-23 | 2008-10-15 | 广州视源电子科技有限公司 | Method and system for creating stream media value added description file and cut-broadcasting multimedia information |
| CN101699863A (en) * | 2009-10-29 | 2010-04-28 | 孙剑 | Method for delivering advertisement in video |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103399917A (en) * | 2013-07-31 | 2013-11-20 | 北京小米科技有限责任公司 | Data file insertion method, device and system |
| CN103399917B (en) * | 2013-07-31 | 2017-07-14 | 小米科技有限责任公司 | Data file insertion, device and system |
| CN111260393A (en) * | 2019-06-14 | 2020-06-09 | 陈韦杰 | Event advertisement importing system and implementation method thereof |
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Application publication date: 20120314 |