CN102375811A - Image information search system and method - Google Patents
Image information search system and method Download PDFInfo
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- CN102375811A CN102375811A CN2010102485140A CN201010248514A CN102375811A CN 102375811 A CN102375811 A CN 102375811A CN 2010102485140 A CN2010102485140 A CN 2010102485140A CN 201010248514 A CN201010248514 A CN 201010248514A CN 102375811 A CN102375811 A CN 102375811A
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Abstract
The invention relates to an image information search method which runs in an electronic device. The electronic device is connected with a display device. The method comprises the following steps of: applying a graphical tool frame to select target objects from an advertisement or a film; defining key words of all the target objects; displaying the advertisement or the film through the display device; receiving an operation for triggering one target object; opening a browser and loading the keywords of the triggered target object into a search engine for search; and displaying the search result on the display device. The invention further provides an image information search system. By utilizing the method and the system, the purpose of performing information display on an interested commodity in the advertisement or the film can be realized.
Description
Technical field
The present invention relates to a kind of advertising method, relate in particular to a kind of information searching system and method for image.
Background technology
Nowadays, the property inserted marketing (Placement marketing) is widely used in the story of a play or opera of TV or film, through letting spectators incorporate the story of a play or opera, annotates the value of commodity again, can promote image product at present.Yet the present property inserted marketing has following shortcoming.First; Merchandise news is deficient: spectators can't obtain merchandise news from the TV or the film story of a play or opera; For example, certain spectators is very interested for the clothes that the leading role wore in the TV play, because of can't further understanding the information of this clothes; Usually needs go comparison sponsor information after waiting wrapped film, and this inefficient mode tends to cause potential consumer's loss.Second; Brand visibility is not high: in reality; Be not that all commodity can both have the very outer trade mark that shows as car; For example mobile phone, high-heeled shoes or even sightseeing ground all do not have tangible trade mark in film, if camera lens is excessively stressed the trade mark of these commodity, can cause spectators' dislike mood on the contrary.The 3rd; The present property inserted marketing is difficult to obtain the product path: the consumer does not know where to buy this product when having the shopping desire; Need the pure search cost of cost just can conclude the transaction, make successful marketing for want of easily commodity obtain pipeline and can't conclude the transaction.
Summary of the invention
In view of above content, be necessary to provide a kind of information searching system of image, it can overcome, and merchandise news in the advertisement of the property inserted marketing at present is deficient, brand visibility is not high, be difficult to obtain defective such as product path.
Also be necessary to provide a kind of information searching method of image, it can overcome, and merchandise news in the advertisement of the property inserted marketing at present is deficient, brand visibility is not high, be difficult to obtain defective such as product path.
A kind of information searching system of image runs in the electronic installation, and this electronic installation connects a display device.Said system comprises: graphical boxes modeling piece is used for using the graphical tool frame to choose destination object from advertisement or film; Definition module is used to define the key word of each destination object; Receiver module is used for when display device shows said advertisement or film, receives the operation that the user triggers a destination object; Search module is used to open browser, the key word of the destination object of this triggering is written in the search engine searches for; And display module, be used for Search Results is presented at said display device.
A kind of information searching method of image runs in the electronic installation.This electronic installation connects a display device.Said method comprises the steps: to use the graphical tool frame from advertisement or film, to choose destination object; Define the key word of each destination object; Show said advertisement or film through display device; Receive the operation that triggers a destination object; Open browser, the key word of the destination object of this triggering is written in the search engine searches for; Reach display of search results on said display device.
Compared to prior art; The information searching system of said image and method; Can be to the commodity in the property inserted advertisement or the film (being above-mentioned destination object) definition of keywords, when spectators triggered the image of these commodity, corresponding key word can be loaded in the predefined search engine of user; From network, search out all info webs relevant with these commodity, it has overcome, and merchandise news in the advertisement of the property inserted marketing at present is deficient, brand visibility is not high, be difficult to obtain defective such as product path.
Description of drawings
Fig. 1 is the running environment synoptic diagram of preferred embodiment of the information searching system of image of the present invention.
Fig. 2 is the functional block diagram of information searching system among Fig. 1.
Fig. 3 is the operation process chart of preferred embodiment of the information searching method of image of the present invention.
The main element symbol description
| Electronic installation | ?1 |
| Display device | ?2 |
| The user | ?3 |
| Spectators | ?4 |
| Network | ?5 |
| Information searching system | ?10 |
| Memory storage | ?20 |
| Processor | ?30 |
| Graphical boxes modeling piece | ?100 |
| Definition module | ?102 |
| Memory module | ?104 |
| Receiver module | ?106 |
| Search module | ?108 |
| Display module | ?110 |
Embodiment
As shown in Figure 1, be the running environment synoptic diagram of preferred embodiment of the information searching system of image of the present invention.This information searching system 10 runs in the electronic installation 1, and this electronic installation 1 can be mobile phone, portable computer, palm PC, desktop computer, TV, touch control screen, 3D screen etc., and it comprises memory storage 20 and processor 30.This electronic installation 1 is built-in or connect a display device 2 outward.
In the present embodiment, this information searching system 10 is installed in the said memory storage 20 with the form of software program or instruction or solidifies in the operating system of electronic installation 1, and in other embodiments, this memory device 20 can be the external storer of electronic installation 1.
Said processor 30 is carried out the program code of said information searching system 10; Promptly use the graphical tool frame chooses commodity from advertisement or film image as destination object; For example, the image of from this property inserted advertisement, choosing commodity defines the key word of each destination object as destination object; When spectators 4 (only illustrating among the figure) trigger some destination objects that display device 2 shown; Open browser, the key word of the destination object of this triggering is written in user's 3 predefined search engines, from network 5 enterprising line search.This user 3 can be advertisement operators, software developer etc.
Said display device 2 is used to show said advertisement or film, and shows the relevant search result of the destination object that is triggered.As, all webpages or the webpage link address relevant with this key word that are searched are presented on the display device 2.Said advertisement comprises general dynamic advertising or the property inserted advertisement.The advertisement of being said in the present embodiment refers to the property inserted advertisement.
In the present embodiment, said display device 2 has the sense of touch sensitive surfaces, and spectators 4 can be through the destination object in the said advertisements of touching such as hand or writing pencil.In other embodiments, if said electronic installation 1 is a TV, then spectators 4 can come operating electronic devices 1 to clicking the handle that image makes through special, and for example, this handle can be the integrated remote control panel that clicks imaging function; If said electronic installation 1 is mobile phone, portable computer, palm PC or desktop computer etc., then spectators 4 can click the destination object in 2 show images of display device through mouse or keyboard.
As shown in Figure 2, be the functional block diagram of information searching system 10 among Fig. 1.
Said information searching system 10 comprises: graphical boxes modeling piece 100, definition module 102, memory module 104, receiver module 106, search module 108 and display module 110.In follow-up introduction, will carry out detailed elaboration to this information searching system 10 and each functional module that comprises thereof to Fig. 3.
As shown in Figure 3, be the operation process chart of preferred embodiment of the information searching method of image of the present invention.
Step S1, graphical boxes modeling piece 100 utilization graphical tool frames are chosen destination object from the image of advertisement or film.The corresponding a kind of commodity of each destination object.In the present embodiment, this graphical tool frame comprises the housing that rectangle, circle, lines or user describe voluntarily, is used for the destination object of advertisement is set a figure scope.The figure scope of each destination object can be by definition module 102 definition, i.e. the said size of choosing the frame of destination object of user's 3 definition module 102 definition capable of using.
Step S2, the key word of definition module 102 each destination object of definition.Wherein, the key word of each destination object can be defined by user 3 voluntarily.For example, advertisement operators is utilized a wrist-watch definition key word " 007 wrist-watch " of leading man in 102 pairs of advertisements of definition module or the film.Memory module 104 is each destination object and keyword record thereof the operating system at said electronic installation 1, perhaps with each destination object and keyword record thereof in the image format files of said advertisement or film.For example, the key word with each destination object is stored in the audio-visual playout software in the operating system
When display device 2 showed said advertisement or film, in step S3, receiver module 106 judged whether said destination object is triggered.If there is destination object to be triggered, flow process then gets into step S4, if there is not destination object to be triggered, and then direct process ends.
Particularly; When the image in spectators' 4 touchings or 2 advertisement playing of click display device; Receiver module 106 receives and should touch or clicking operation; And according to the position touching or click confirm the figure scope that this touching or click falls into, find the destination object that is complementary from the operating system of said electronic installation 1 or in the image format files of the said property inserted advertisement or film according to this figure scope, this destination object is the destination object that is triggered.For example, certain spectators 4 when interested, clicks this wrist-watch that display device 2 shown with hand or writing pencil for the wrist-watch of leading man in advertisement or the film.
Step S4, search module 108 is opened browsers, the key word of the destination object of said triggering is loaded in the predefined search engine searches for, to find out all webpages or the web page interlinkage relevant with this destination object.For example, search module 108 finds out and above-mentioned " 007 wrist-watch " relevant all webpages or webpage link address from network 5.
Step S5, display module 110 is display of search results on display device 2.For example, display module 110 is presented at all webpages that searched or webpage link address and supplies spectators 4 to browse on the display device 2.
What should explain at last is; Above embodiment is only unrestricted in order to technical scheme of the present invention to be described; Although the present invention is specified with reference to preferred embodiment; Those of ordinary skill in the art should be appreciated that and can make amendment or be equal to replacement technical scheme of the present invention, and do not break away from the spirit and the scope of technical scheme of the present invention.
Claims (10)
1. the information searching method of an image runs in the electronic installation, and this electronic installation connects a display device, it is characterized in that this method comprises the steps:
Utilization graphical tool frame is chosen destination object from advertisement or film;
Define the key word of each destination object;
Show said advertisement or film through display device;
Receive the operation that triggers a destination object;
Open browser, the key word of the destination object of this triggering is written in the search engine searches for; And
Display of search results on said display device.
2. the information searching method of image as claimed in claim 1 is characterized in that, this method also comprises step:
Define the figure scope of each destination object.
3. the information searching method of image as claimed in claim 1 is characterized in that, this method also comprised before the step that shows said advertisement or film through display device:
With the keyword record of each destination object operating system, perhaps be recorded in the image format files of said advertisement or film at said electronic installation.
4. the information searching method of image as claimed in claim 3 is characterized in that, said advertisement comprises general dynamic advertising and the property inserted advertisement.
5. the information searching method of image as claimed in claim 1 is characterized in that, said graphical tool frame comprises the housing that rectangle, circle, lines or user describe voluntarily.
6. the information searching system of an image runs in the electronic installation, and this electronic installation connects a display device, it is characterized in that this system comprises:
Graphical boxes modeling piece is used for using the graphical tool frame to choose destination object from advertisement or film;
Definition module is used to define the key word of each destination object;
Receiver module is used for when display device shows said advertisement or film, receives the operation that the user triggers a destination object;
Search module is used to open browser, the key word of the destination object of this triggering is written in the search engine searches for; And
Display module is used for Search Results is presented at said display device.
7. the information searching system of image as claimed in claim 6 is characterized in that, said definition module also is used to define the figure scope of each destination object.
8. the information searching system of image as claimed in claim 6 is characterized in that, this system also comprises:
Memory module is used for the keyword record of each destination object operating system at said electronic installation perhaps is recorded in the image format files of said advertisement or film.
9. the information searching system of image as claimed in claim 8 is characterized in that, said advertisement comprises general dynamic advertising and the property inserted advertisement.
10. the information searching system of image as claimed in claim 6 is characterized in that, said graphical tool frame comprises the housing that rectangle, circle, lines or user describe voluntarily.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010102485140A CN102375811A (en) | 2010-08-09 | 2010-08-09 | Image information search system and method |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010102485140A CN102375811A (en) | 2010-08-09 | 2010-08-09 | Image information search system and method |
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| CN102375811A true CN102375811A (en) | 2012-03-14 |
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| CN2010102485140A Pending CN102375811A (en) | 2010-08-09 | 2010-08-09 | Image information search system and method |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104105002A (en) * | 2014-07-15 | 2014-10-15 | 百度在线网络技术（北京）有限公司 | Method and device for showing audio and video files |
| CN104123283A (en) * | 2013-04-24 | 2014-10-29 | 华为技术有限公司 | Method, device and system for searching for target data |
| CN105913275A (en) * | 2016-03-25 | 2016-08-31 | 哈尔滨工业大学深圳研究生院 | Clothes advertisement putting method and system based on video leading role identification |
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| US20050261962A1 (en) * | 2004-05-18 | 2005-11-24 | Khai Gan Chuah | Anonymous page recognition |
| CN101286351A (en) * | 2008-05-23 | 2008-10-15 | 广州视源电子科技有限公司 | Method and system for creating stream media value added description file and cut-broadcasting multimedia information |
| CN101699863A (en) * | 2009-10-29 | 2010-04-28 | 孙剑 | Method for delivering advertisement in video |
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2010
- 2010-08-09 CN CN2010102485140A patent/CN102375811A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20050261962A1 (en) * | 2004-05-18 | 2005-11-24 | Khai Gan Chuah | Anonymous page recognition |
| CN101286351A (en) * | 2008-05-23 | 2008-10-15 | 广州视源电子科技有限公司 | Method and system for creating stream media value added description file and cut-broadcasting multimedia information |
| CN101699863A (en) * | 2009-10-29 | 2010-04-28 | 孙剑 | Method for delivering advertisement in video |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104123283A (en) * | 2013-04-24 | 2014-10-29 | 华为技术有限公司 | Method, device and system for searching for target data |
| CN104105002A (en) * | 2014-07-15 | 2014-10-15 | 百度在线网络技术（北京）有限公司 | Method and device for showing audio and video files |
| CN105913275A (en) * | 2016-03-25 | 2016-08-31 | 哈尔滨工业大学深圳研究生院 | Clothes advertisement putting method and system based on video leading role identification |
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Application publication date: 20120314 |